rural marketing agency Kothrud Pune
Fulcrum Marketing is a strategic rural marketing agency Kothrud Pune. Our team of marketing consultants also specialise in marketing planning and rural marketing for all types of business of any size.
communication and rural marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a rural marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , rural marketing agency Kothrud Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
rural marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
- Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
- Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
- Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
- Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and rural marketing agency Kothrud Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Kothrud Pune |
rural marketing agency Kothrud PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Kothrud Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
rural marketing
rural marketing agency Kothrud Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
rural marketing | rural marketing agency Kothrud Pune
Kothrud , Pune
Overview
Kothrud is a suburb located to the western parts of Pune. Earlier, it was a village but slowly and slowly experienced rapid growth in commercial and residential sector. It was one of the fastest developing locality in Asia in the 1980s. The areas development can be confirmed by the fact that Kothrud was named as one of the fastest developing suburbs in Asia by the Guinness Book of World Records. The locality has also experienced Punes first fly over, at Paud Phata, which connected Karve Road to Paud Road. This locality comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities located close to it are Bavdhan, Erandwane, Warje, Pashan, Deccan Gymkhana, Aundh, Baner, Shivaji Nagar, Koregaon Park, Sunarwadi, Vadgaon Budruk, Shivane etc. It is located at a driving distance of 6.7 km from Pune city via Karve Road and Paud Road. It has close proximity to Pune Junction railway station as well, approximately 9 km away via RB Motilal Kennedy Road. It was actually the industrial development that primarily boosted the development of Kothrud. The strong foothold of IT industry further strengthened the growth of this area. A well-planned and well-maintained area, Kothrud is pollution-free when compared to neighbouring areas. Some of the key residential projects in Kothrud are Paranjape Forest Trails The Highlands, Sigma One Grand Stand, Vilas Javedkar Portia, Imperial Gold among others.
Kothrud is a suburb located to the western parts of Pune. Earlier, it was a village but slowly and slowly experienced rapid growth in commercial and residential sector. It was one of the fastest developing locality in Asia in the 1980s. The areas development can be confirmed by the fact that Kothrud was named as one of the fastest developing suburbs in Asia by the Guinness Book of World Records. The locality has also experienced Punes first fly over, at Paud Phata, which connected Karve Road to Paud Road. This locality comes under the jurisdiction of Pune Municipal Corporation. Other prominent localities located close to it are Bavdhan, Erandwane, Warje, Pashan, Deccan Gymkhana, Aundh, Baner, Shivaji Nagar, Koregaon Park, Sunarwadi, Vadgaon Budruk, Shivane etc. It is located at a driving distance of 6.7 km from Pune city via Karve Road and Paud Road. It has close proximity to Pune Junction railway station as well, approximately 9 km away via RB Motilal Kennedy Road. It was actually the industrial development that primarily boosted the development of Kothrud. The strong foothold of IT industry further strengthened the growth of this area. A well-planned and well-maintained area, Kothrud is pollution-free when compared to neighbouring areas. Some of the key residential projects in Kothrud are Paranjape Forest Trails The Highlands, Sigma One Grand Stand, Vilas Javedkar Portia, Imperial Gold among others.
Connectivity and Transit Point
The DP Road is an arterial road which connects Sagar Colony and Bhelkenagar Chowk and provides direct access to Pune-Mumbai Bypass and Pune-Bengaluru Highway.
Kothrud is located just 6.8 km from Mumbai-Pune Bypass Road, and has a bus depot and bus stands that satisfy the transportation needs of people living in this area. As a result, there are number of buses connecting Kothrud to Hadapsar and Deccan Gymkhana.
It has excellent connectivity to Pune International Airport which is located at a distance of 22.8 km via Lohegaon Road.
Khadki, Shivaji Nagar, Dapodi, Pune Junction, Ghorpuri are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Kothrud which is located at a distance of 7.9 km via Paud Road.
Mahanagar Parivahan Mahamandal Ltd. ply regular buses from Kothrud which connect it to other parts of Pune like Hadapsar, Nigdi, and Swargate.
Factors for past growth
Kothrud has become one of the most coveted residential areas in the city due to its convenient location on two important roads of the city namely Karve Road and Paud Road, excellent connectivity and great leaps taken in infrastructural developments.
Kothrud lies in close proximity to IT Infotech and areas like Wakad and Baner. It boasts corporate giants like Cognizant, Tech Mahindra and Persistent. Manufacturing plant Cummins India has also increased employment opportunities, aided development and boosted real estate in this region and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Kothrud.
Nearby landmarks
Dashabhuja Temple
Mrityunjaya Temple
Infra development (Social & Physical)
Apart from being known as a prime residential locality, Kothrud is also quite popular for its educational institutions. Good schools and reputed colleges like Cummins Engineering College, MIT, Garware College and Bhartiya Vidyapeeth among others are located in the vicinity of this locality. It also houses some good nearby colleges. These are Maharashtra Institute of Technology, Poona College of Pharmacy, MIT Junior College, SNDT Arts and Commerce College, Mamasaheb Mohol College among others.
Health care facilities are also good in the locality. Some of the prominent hospitals include Sahyadri Hospital, Deoyani Multispeciality Hospital, City Hospital, Kulkarni Endo Surgery Institute, Krishna Hospital, Jadhav Hospital, Suyash Hospital etc.
Charlies Shopping Centre Homeland, Chetan Super Shoppe, Om Super Shoppe are few malls in the vicinity which serves the daily needs of the people.
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