Fulcrum Marketing is a strategic retail shop sales agency Dehu Road Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agency Dehu Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agency Dehu Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agency
Dehu Road Pune,
Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.
Connectivity,
The newly constructed Mumbai-Pune Expressway ends at its junction with the Dehu Road-Katraj bypass Road, close to the town of Dehu Road. The Dehu Road-Katraj bypass diverts traffic from Mumbai to Bangalore on National Highway 48 (NH 48) out of Pune from this town of Dehu Road to Katraj and the New Katraj Tunnel.
It enjoys excellent connectivity to Pune International Airport which is about 35.4 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway.
Dehu Road can be reached from Pune by Suburban rail, and PMPML operational buses. Dehu-Chincholi Road, Vikas Nagar Road, Dr Ambedkar Road, and Madhuban Colony Roads are its internal roads which further links Dehu Road with NH 48 and MUmbai-Pune Highway. Dehu Road, Begdewadi, Akurdi and Chinchwad are nearby railway stations to Dehu Road. However, Dehu Road Railway Station is the nearest railway station to Dehu Road which is about 3.8 km via Dehu-Chincholi Road and Talawade Road.
Factors for past growth Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. Huge residential and commercial developments have been seen in the past. Dehu road is turning out to be a preferred location for property buying due to its vicinity to Hinjewadi, Talegaon, Pimpri Chinchwad and Chakan Industrial areas. Also Dehu road is very close to the Mumbai Pune expressway. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, properties for sale in Dehu Road has attracted many homebuyers.
Factor for future growth Once the Nigdi-Dehu road widening into 4-laning will be completed Dehu Road to Pune city driving time will be only 25 minutes.
Employment hubs near Dehu Road ICC Trade Tower IndoSpace Industrial Park, Chakan Ordnance Factory Dehu Road Talawade MIDC IT Park Pune Software Park Pvt Ltd
Infra Development (Social & Physical) Dehu offers very good social infrastructure to its residents. Some of the reputed schools include Army Public School, Kendriya Vidyalaya No.1, Dehu Road, Swami Vivekanand School, Republic School, Shri Shivaji Madhyamik School, Mahatma Gandhi Marathi School, Wisdom English Medium High School among others. Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Dharaskar Hospital, Dhanwantri Hospital, Icon Hospital, Mayur Hospital, Sterling Multispeciality Hospital, Navjeevan Hospital, Akurdi PCMC Hospital, ESIC Hospital, Tongaonkar Hospital etc. to name a few. The shopping needs of the residents are catered by nearby malls such as Cantt. Shopping Centre, Vision Plus, City One Mall, Akash Raj One Mall, Premier Plaza Mall, Progress Natural Mall among few.
Fulcrum Marketing is a strategic retail shop sales agency Mundhwa Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.
Create your sales plan
In a business, your ultimate goal is to make money. To help you do this a sales plan is required.
A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.
A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.
A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.
You would normally create your own sales plan, often with the input of employees.
See our page on create a sales plan from a sales forecast.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Implementing a Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agency Mundhwa Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agency Mundhwa Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Plan and Strategy
agency
Mundhwa Pune,
Mundhwa an eastern suburb of Pune is bounded by the Mula River and Kharadi on its north, Manjri towards the east, Hadapsar in the south and Koregaon Park towards the west. The whole stretch of Mundhwa-Keshav Nagar is among the many areas in east Pune which has attracted the attention of many reputed real estate developers. This small stretch is a fast-developing location, as it offers a convenient drive to the citys central business district, Camp and the Pune Junction. The property prices on the stretch are comparatively more affordable than Kharadi, Hadapsar and Koregaon Park. This locality is merely 4.2 km from Kharadi IT Park while 4 km from Magarpatta IT Park and this ensures steady demand of residential properties as well as rentals are concerned. Bharat Forge’s Special Economic Zone (SEZ) named as Khed City is the biggest SEZ in Pune, spread over 1000 hectares is located close to Mundhwa. Other important localities situated close to Mundhwa are Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon. This locality comes under Pune Municipal Corporation limits. It is one of the rare locations in Pune where buying a budget home in a strategic location is still possible. It is mainly a locality for mid-income and upper middle class home buyers where variety of new residential projects and resale options available to choose from. This locality is ideal for IT employees from the Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT hubs, which are within few km away. Some of the key residential projects in Mundhwa are Venkatesh Graffiti, Vertical Oriana, Geras Misty Waters, Mantra Insignia among others.
Connectivity
PMPML & Rainbow BRTS buses frequently available from Mundhwa and connects the locality to the other neighbouring localities such as Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon etc.
Ghorpadi and Magarpatta are the two major internal roads to Mundhwa which further has its access with Mumbai Highway (NH 65).
The locality enjoys excellent connectivity to Pune International Airport which is located at a distance of 8.6 km via Beed-Ahmednagar-Pune Road/Mundhwa Kharadi Road. Hadapsar, Ghorpuri, Pune Junction, Manjari Budruk are nearby railway stations to Mundhwa. However, Pune Junction is the major railway station to Mundhwa which is located at a driving distance of 8 km via Ghorpadi Main Road.
Factors for past growth Its proximity to Bharat Forge’s Special Economic Zone (SEZ) along with Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT Parks have been a plus point, driving residential demand and development as well as consistent rental yield.
Factors for future growth With affordable property rates, availability of huge land parcel along with proximity to Pune International Airport and Pune Junction Railway Station will attract the middle-class homebuyers as the property rates in this stretch is still affordable compared to Kharadi, Hadapsar, Koregaon Park, and Magarpatta Park. Planned roads and excellent infrastructure facilities have successfully established Mundhwa as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 1 BHK apartments in Mundhwa.
Employment hubs near Mundhwa. Magarpatta City EON IT Park Rajiv Gandhi Infotech Park MIDC Knowledge Park Hinjewadi IT Park International Tech Park Hadapsar Industrial Estate Cybercity
Infra Development (Social & Physical) Mundhwa offers very good social infrastructure to its residents. Some of the reputed schools in Mundhwa include the Orbis School, Kidzee, KLAY Prep School and Day Care, Sarthi English Medium School, Lonkar High School, Euro Kids, Shanti Memorial School, Clara Global School among others. It also houses some quality educational institutions and colleges nearby. These are Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce, K.J. Somaiya College, College of Events & Media Koregaon Park, Sadhana ladies College, Sadhana Vidyalaya and RR Shinde Junior College, PDEAs Law College Pune etc. Some of the leading hospitals in Mundhwa include Columbia Asia Hospital, Aditya Hospital, Life Care Multispeciality Hospital, Chaitanya General Hospital, Noble Hospital, Villoo Poonawalla Hospital, Lotus Hospital etc. Seasons Mall, Nitesh Mall, Amanora Mall, Central Mall, The Pavillion etc. are some of the nearby mall which caters the daily needs of the residents of Mundhwa and Keshav Nagar. It also houses retail outlets of famous national and international brands such as Saira Retail Outlets, Cantabil Retail India Limited, Myjio Store, Pantaloons, Louis Philippe, Shoppers Stop, Max Fashion, Lifestyle Stores, The Arvind Store among few.
Fulcrum Marketing is a strategic retail shop sales agency Mundhwa Pune. Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as Retail Marketing, local marketing, Direct selling , retail shop sales and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop sales method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency Mundhwa Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency Mundhwa Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail shop sales | retail shop sales agency Mundhwa Pune
Learning Point
B2B SALES STRATEGIES
Tags: Sales, b2b, Sales Strategies, B2B Sales
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Mundhwa , Pune
Mundhwa an eastern suburb of Pune is bounded by the Mula River and Kharadi on its north, Manjri towards the east, Hadapsar in the south and Koregaon Park towards the west. The whole stretch of Mundhwa-Keshav Nagar is among the many areas in east Pune which has attracted the attention of many reputed real estate developers. This small stretch is a fast-developing location, as it offers a convenient drive to the citys central business district, Camp and the Pune Junction. The property prices on the stretch are comparatively more affordable than Kharadi, Hadapsar and Koregaon Park. This locality is merely 4.2 km from Kharadi IT Park while 4 km from Magarpatta IT Park and this ensures steady demand of residential properties as well as rentals are concerned. Bharat Forge’s Special Economic Zone (SEZ) named as Khed City is the biggest SEZ in Pune, spread over 1000 hectares is located close to Mundhwa. Other important localities situated close to Mundhwa are Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon. This locality comes under Pune Municipal Corporation limits. It is one of the rare locations in Pune where buying a budget home in a strategic location is still possible. It is mainly a locality for mid-income and upper middle class home buyers where variety of new residential projects and resale options available to choose from. This locality is ideal for IT employees from the Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT hubs, which are within few km away. Some of the key residential projects in Mundhwa are Venkatesh Graffiti, Vertical Oriana, Geras Misty Waters, Mantra Insignia among others.
Connectivity
PMPML & Rainbow BRTS buses frequently available from Mundhwa and connects the locality to the other neighbouring localities such as Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon etc.
Ghorpadi and Magarpatta are the two major internal roads to Mundhwa which further has its access with Mumbai Highway (NH 65).
The locality enjoys excellent connectivity to Pune International Airport which is located at a distance of 8.6 km via Beed-Ahmednagar-Pune Road/Mundhwa Kharadi Road. Hadapsar, Ghorpuri, Pune Junction, Manjari Budruk are nearby railway stations to Mundhwa. However, Pune Junction is the major railway station to Mundhwa which is located at a driving distance of 8 km via Ghorpadi Main Road.
Factors for past growth Its proximity to Bharat Forge’s Special Economic Zone (SEZ) along with Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT Parks have been a plus point, driving residential demand and development as well as consistent rental yield.
Factors for future growth With affordable property rates, availability of huge land parcel along with proximity to Pune International Airport and Pune Junction Railway Station will attract the middle-class homebuyers as the property rates in this stretch is still affordable compared to Kharadi, Hadapsar, Koregaon Park, and Magarpatta Park. Planned roads and excellent infrastructure facilities have successfully established Mundhwa as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 1 BHK apartments in Mundhwa.
Employment hubs near Mundhwa. Magarpatta City EON IT Park Rajiv Gandhi Infotech Park MIDC Knowledge Park Hinjewadi IT Park International Tech Park Hadapsar Industrial Estate Cybercity
Infra Development (Social & Physical) Mundhwa offers very good social infrastructure to its residents. Some of the reputed schools in Mundhwa include the Orbis School, Kidzee, KLAY Prep School and Day Care, Sarthi English Medium School, Lonkar High School, Euro Kids, Shanti Memorial School, Clara Global School among others. It also houses some quality educational institutions and colleges nearby. These are Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce, K.J. Somaiya College, College of Events & Media Koregaon Park, Sadhana ladies College, Sadhana Vidyalaya and RR Shinde Junior College, PDEAs Law College Pune etc. Some of the leading hospitals in Mundhwa include Columbia Asia Hospital, Aditya Hospital, Life Care Multispeciality Hospital, Chaitanya General Hospital, Noble Hospital, Villoo Poonawalla Hospital, Lotus Hospital etc. Seasons Mall, Nitesh Mall, Amanora Mall, Central Mall, The Pavillion etc. are some of the nearby mall which caters the daily needs of the residents of Mundhwa and Keshav Nagar. It also houses retail outlets of famous national and international brands such as Saira Retail Outlets, Cantabil Retail India Limited, Myjio Store, Pantaloons, Louis Philippe, Shoppers Stop, Max Fashion, Lifestyle Stores, The Arvind Store among few.
Fulcrum Marketing is a strategic retail shop sales agency Dehu Road Pune. Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
3. Deliver
Our Marketing and Sales Team will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct marketing to online channels such as btl marketing, hospital Marketing, Handbill Distribution , retail shop sales and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop sales method, These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency Dehu Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency Dehu Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and thought out strategy for sales to be in place in order to be successful. I was talking to a small business owner the other day who was wondering why they were not achieving the results they thought they could. After our discussion it was evident that they had no sales strategy and that this was hurting their business.
B2B sales strategy
A B2B sales strategy is a plan or set of actions that a business undertakes in order to sell more of their product or service. Strategies identify who your target market is, how you will reach them and ultimately how you will sell your product or service to them. A sales strategy will help your business achieve an increase in the sales rate per new contact as well as a decrease in time it takes to make a sale. This is especially important in high consideration, high value ($500+) transactions, in a business to business setting.
There is no one sales strategy that is perfect for every business. It may also take some trial and error to determine which strategy is best for your business. A strategy should however include:
Identifying Your Target Market
It is important to identify your target market to better understand your customer. Knowing the target market will allow you to tailor communications to suit your customers. It will also allow you to understand what will get the prospects to turn into customers. Knowing this is essential to increase sales rate per new contact as well as decrease the time it takes to make a sale.
Selecting a Sales Methodology
There are many different sales methodologies that you could select from. In a B2B setting, it is important to choose one that will best help you meet the needs of your target market. It may take some trial and error to find the right one for your business. It is important to allow for personality to show through, as building trust in high value transactions is key to making the sale. Almost all transactions in the B2B setting require an ongoing relationship after the sale is made. It is essential to build these relationships before the sale is made as trust and credibility is key to success.
Knowing Your Competition
It is essential to know what kind of products or services your competition is producing. Being able to show how your product better suits the needs of the prospect is essential to making a sale. This will also give the impression that your sales people are experts in the field, which builds credibility and trust between your business and the prospects.
Perform Research
Performing research can help you get a better understanding of your customers, competitors, and the market in general. This will show you the key trigger points for the customer and from where they gather information. Performing research can help every business better reach their sales goals.
Analysing Sales Data
Analysing data is also important as you should be measuring KPI’s to see how your sales strategy is performing. If for some reason the sales strategy is not working, it may be beneficial to try a different strategy. Don’t rush into this though, as sometimes it can take time for the benefits of a strategy to start to show on KPI’s. Analysing sales data also allows you to see which sales people are doing well and who needs more training.
Determining and implementing a sales strategy will give your business a clear plan of how to undertake sales. A good strategy will show an increase in sales rate per new contact and a decrease in the time it takes to make a sale. Both of these aspects will greatly improve the bottom line of your business.
Talk to the marketing consultants at Fulcrum to find out more. Fulcrum can provide advanced B2B strategies and integrated marketing solutions tailored to your business needs.
Dehu Road , Pune
Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.
Connectivity,
The newly constructed Mumbai-Pune Expressway ends at its junction with the Dehu Road-Katraj bypass Road, close to the town of Dehu Road. The Dehu Road-Katraj bypass diverts traffic from Mumbai to Bangalore on National Highway 48 (NH 48) out of Pune from this town of Dehu Road to Katraj and the New Katraj Tunnel.
It enjoys excellent connectivity to Pune International Airport which is about 35.4 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway.
Dehu Road can be reached from Pune by Suburban rail, and PMPML operational buses. Dehu-Chincholi Road, Vikas Nagar Road, Dr Ambedkar Road, and Madhuban Colony Roads are its internal roads which further links Dehu Road with NH 48 and MUmbai-Pune Highway. Dehu Road, Begdewadi, Akurdi and Chinchwad are nearby railway stations to Dehu Road. However, Dehu Road Railway Station is the nearest railway station to Dehu Road which is about 3.8 km via Dehu-Chincholi Road and Talawade Road.
Factors for past growth Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. Huge residential and commercial developments have been seen in the past. Dehu road is turning out to be a preferred location for property buying due to its vicinity to Hinjewadi, Talegaon, Pimpri Chinchwad and Chakan Industrial areas. Also Dehu road is very close to the Mumbai Pune expressway. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, properties for sale in Dehu Road has attracted many homebuyers.
Factor for future growth Once the Nigdi-Dehu road widening into 4-laning will be completed Dehu Road to Pune city driving time will be only 25 minutes.
Employment hubs near Dehu Road ICC Trade Tower IndoSpace Industrial Park, Chakan Ordnance Factory Dehu Road Talawade MIDC IT Park Pune Software Park Pvt Ltd
Infra Development (Social & Physical) Dehu offers very good social infrastructure to its residents. Some of the reputed schools include Army Public School, Kendriya Vidyalaya No.1, Dehu Road, Swami Vivekanand School, Republic School, Shri Shivaji Madhyamik School, Mahatma Gandhi Marathi School, Wisdom English Medium High School among others. Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Dharaskar Hospital, Dhanwantri Hospital, Icon Hospital, Mayur Hospital, Sterling Multispeciality Hospital, Navjeevan Hospital, Akurdi PCMC Hospital, ESIC Hospital, Tongaonkar Hospital etc. to name a few. The shopping needs of the residents are catered by nearby malls such as Cantt. Shopping Centre, Vision Plus, City One Mall, Akash Raj One Mall, Premier Plaza Mall, Progress Natural Mall among few.
Fulcrum Marketing is a strategic retail shop sales agency Bandra East mumbai . Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size.
retail shop sales agency Bandra East mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
retail shop sales agency Bandra East mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
retail shop sales agency Bandra East mumbai
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Overview:- Bandra East is a neighborhood located in West Mumbai. It is considered as one of the lavish locality and is home to many famous personalities involved in politics, cricket and Bollywood. The name is possibly derived from the persian/urdu word Bandar. In Marathi, Bandra is known as Vandre, which also means port and is possibly derived from the same Urdu/Persian word. This locality was under the rule of the Silhara Dynasty in the 12th century. Earlier it was a tiny fishing village inhabited by kolis (fishermen) and farmers but later it was acquired by the British East India Company while the rest of the Mumbai belong to the Portuguese. Bandra comes under Municipal Corporation of Greater Mumbai. Dharavi, Khar, Kurla, Mahim, Santacruz etc are the neighboring localities to Bandra East.
Transport facilities & Connectivity:- are excellent in the locality as the BEST buses, Auto rickshaws and taxis are plentiful. Like most places in Mumbai, Bandra is diverse by the local railway-line into West Bandra and East Bandra. Bandra railway station is connected with the Western Railway and the Harbour Line, which is a branch of the suburban Central Railway. It also has a newly built terminus called Bandra Terminus in Bandra (E) from where trains bound for northern and western India are scheduled regularly. The Bandra-Worli Sea Link bridge connects Bandra West with Worli, located in central Mumbai. Due to Bandra’s central location, most parts of the city are easily accessible.
Transport facilities & Connectivity:- are excellent in the locality as the BEST buses, Auto rickshaws and taxis are plentiful. Like most places in Mumbai, Bandra is diverse by the local railway-line into West Bandra and East Bandra. Bandra railway station is connected with the Western Railway and the Harbour Line, which is a branch of the suburban Central Railway. It also has a newly built terminus called Bandra Terminus in Bandra (E) from where trains bound for northern and western India are scheduled regularly. The Bandra-Worli Sea Link bridge connects Bandra West with Worli, located in central Mumbai. Due to Bandra’s central location, most parts of the city are easily accessible.
Swami Vivekanand Road, Linking Road, Turner Road, Hill Road (renamed Ramdas Nayak Marg), Carter Road (Naushad Ali Marg), Navapada Road are its arterial roads which further connect with Western Express Highway. The Bandra-Worli Sea Link connects the western part of Bandra to Worli by the sea route, as a result reducing a lot of road traffic.
Places of interest:- Joggers Park, Bandra, Mount Marys Basilica, Bandstand Promenade, Hill Road, Bandra-Kurla Complex, Carter Road Promenade, and Bandra Fort among fews.Infra Development (Social & Physical):- In the mid-to-late 1990s, the eastern part come out as a commercial and administrative hub. It houses the Family Court, Bandra-Kurla Commercial Complex, the office of the state housing development authority (MHADA), the office of the District Collector, and so on. The residential buildings of the employees of the Maharashtra State Government are also located here.
Bandra East is a house to many prominent schools and colleges. LSRaheja School of Architecture, The Montessori School Internationale, R.N. Poddar School, Cardinal Gracias High School, Ascend International School – Multi Purpose Hall, etc. among few.
Link Square Mall Bandra West, Hi Life Mall, Metro Mall, Phoenix Marketcity, Parle Square, The Platinum etc are the nearby malls which serves the daily needs of the residents.
Healthcare facilities are also excellent in Bandra East. Guru Nanak Hospital, Municipal Hospital, University Hospital, Sanjeevani Hospital etc are the quality hospital near to Bandra East.
Fulcrum Marketing is a strategic retail shop sales agency Matunga East mumbai . Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size.
retail shop sales agency Matunga East mumbai
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
retail shop sales agency Matunga East mumbai
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
retail shop sales agency Matunga East mumbai
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Fulcrum Marketing is a strategic retail shop sales agency Jambli Naka Thane . Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size.
retail shop sales agency Jambli Naka Thane
Marketing and Advertising and innovation for lasting connections with your audience. We are strategists, designers and Experience the Fulcrum Marketing Strategy Development Process.
As a agency, we transform the way brands and organisations connect with and enable people.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your marketing conditions
reviewing your current marketing challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Set your sales team
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Outdoor Advertising
Choosing the Right Marketing Agency: If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
retail shop sales agency Jambli Naka Thane
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
retail shop sales agency Jambli Naka Thane
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
Thane East, located in the north-eastern part of Mumbai City. Due to the already congested Mumbai city, people are forced to move to suburbs for affordable homes. It comes under the jurisdiction of Thane Municipal Corporation which takes cares the civic works such as water, electricity, parks, sanitation, road and transport of the areas. It is a metropolitan city coincides entirely with Thane Taluka, one of the seven taluks of the Thane District. Mira Bhayandar, Bhiwandi, Kalyan East, Ulhasnagar, Dombivli, Ghansoli, Airoli, Mulund East, Kanjurmarg East, Goregaon East, Borivali, Malad West, and Mahape are its neighbouring localities. Kopri Road, Lokmanya Tilak Path, Shree Swami Samarth Road are arterial roads to Thane East which further connects with the Mumbai-Agra NH 48 via Service Road. Thane is Just 5 km away from Thane East via Chendani Bunder Road. NH 48 is just 7 km away from Thane East Via Eastern Express Highway. Due to its excellent connectivity to Navi Mumbai, western and eastern suburbs of Mumbai, Thane has developed as a sort of a satellite city to Mumbai equipped with everything that is required to make the life of a person easy. It has good quality educational institutions, hospitals, restaurants and shopping malls which have to lead to the real estate boom in the city. Some of the key residential projects in Thane East are Marathon Nextown Sapphire, Kashish Park Tower B, Kamran Imperial Heights S1 S2, Rustomjee Azziano Wing H, Punir Gaurav Phase I Shriwardhan, Sai Lavkik Heights among others.
Thane East, located in the north-eastern part of Mumbai City. Due to the already congested Mumbai city, people are forced to move to suburbs for affordable homes. It comes under the jurisdiction of Thane Municipal Corporation which takes cares the civic works such as water, electricity, parks, sanitation, road and transport of the areas. It is a metropolitan city coincides entirely with Thane Taluka, one of the seven taluks of the Thane District. Mira Bhayandar, Bhiwandi, Kalyan East, Ulhasnagar, Dombivli, Ghansoli, Airoli, Mulund East, Kanjurmarg East, Goregaon East, Borivali, Malad West, and Mahape are its neighbouring localities. Kopri Road, Lokmanya Tilak Path, Shree Swami Samarth Road are arterial roads to Thane East which further connects with the Mumbai-Agra NH 48 via Service Road. Thane is Just 5 km away from Thane East via Chendani Bunder Road. NH 48 is just 7 km away from Thane East Via Eastern Express Highway. Due to its excellent connectivity to Navi Mumbai, western and eastern suburbs of Mumbai, Thane has developed as a sort of a satellite city to Mumbai equipped with everything that is required to make the life of a person easy. It has good quality educational institutions, hospitals, restaurants and shopping malls which have to lead to the real estate boom in the city. Some of the key residential projects in Thane East are Marathon Nextown Sapphire, Kashish Park Tower B, Kamran Imperial Heights S1 S2, Rustomjee Azziano Wing H, Punir Gaurav Phase I Shriwardhan, Sai Lavkik Heights among others.
Connectivity & Transit Points:
It has sufficient public transport and wide multi-lane highways for comfortable connectivity with Mumbai. NH3 and NH4 link, Ghodbunder Road, Eastern Freeway, NH 8, Mumbai Nashik Highway, SCLR, JVLR and the Thane Belapur road contribute to the excellent connectivity of Thane.
Chhatrapati Shivaji International Airport which is located at a driving distance of 25.8 km via Jogeshwari-Vikhroli Link Road that can be reached in less than an hour. Thane East is well-connected with neighbouring suburbs through Central and Trans-Harbour Line Suburban railway network. Thane Junction is a railway junction for the Thane-Vashi Harbour Line and Central Line.
Kalva, Thane, Mulund, Nahur, Bhandup, Kanjurmarg East, Airoli, Mumbra are its nearby railway stations. However, Thane Railway Junction is the nearest railway station to Thane East which is located at a distance of 1 km via Rambhau Mhalgi Road/Station Road. Sakinaka and Asalpha Metro Stations are not very far from the locality.
Major Landmarks of Thane East:
Talao Pali Lake Upvan Lake Siddhi Vinayak Temple Tikuji-ni-Wadi Kanheri Caves Mahakali Caves Icchapurti Ganesh Temple
Employment Hubs near Thane East:
TTC Industrial Area (15.8 km) MIDC Industrial Area (15.2 km) Indian Institute of Technology Bombay (11 km) Raheja IT Park (17.8 km) Empire Tower (6.6 km) Odyssey IT Park (3.9 km) Ashar IT Park (5 km) Synergia IT Park (10.7 km)
Proposed & Planned Infrastructure:
The Maharashtra cabinet has granted approval to the much-debated new metro project for Thane district, besides another Metro corridor to provide east-west connectivity within Mumbai.
Besides this, the MMRDA has approved an elevated road on the Thane-Belapur industrial corridor, which includes a 1.7 crore long tunnel. Civil construction for the two routes – DN Nagar-Mandale Metro-2B and Wadala-Ghatkopar-Kasarvadavali Metro 4 has got approval and construction work has been started in these two routes.
Thane Municipal Corporation is planning to build a 2.23-km elevated road from Eastern Express Highway to Thane station. The elevated road will start from the gurdwara along the Eastern Express Highway, connect to the SATIS deck and extend till Kanhaiya Nagar. The road will be a three-lane one up to the SATIS deck and a two-lane from the deck to Kanhaiya Nagar. The railways have already given in-principle approval for the construction of a 6.5-m deck on 8,900 sqm in the SATIS 2 project being developed on the east side of the station, will be operational by 2020. It will have multi-level parking, a separate deck for buses, a commercial building with food plaza, restrooms, ticket counter and citizen facilitation centre.,
Thanekars can expect relief from traffic congestion in Kopri area as the TMC has decided to build an elevated bridge in Thane east under the SATIS scheme.
Factors for past growth:
Its proximity to International Airport, Thane Junction, MIDC Industrial Area, along with major IT Parks of the city have been a plus point for Thane East. A large number of workforce, working in thoose nearby IT Parks and Industries, want to have their residence close to their workplace. As a result, flats for rent in Thane East gets its proposed tenants.
Factors for future growth:
Upcoming and under-construction in transportation and other infrastructure is also expected to make Thane one of the many sought-after residential destinations close to suburban Mumbai.
Infrastructural Development ( Social & Physical):
Thane East possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are CP Goenka International School, M. Council Primary School No-1, Home Of Faith English High School, Lodha World School, St. Marys High School, Shree Maa Vidya English Primary School, DRV Dav Public School, D.A.V. Public School New Generation, Liliput Fun School to name a few. Some of the renowned hospitals providing healthcare facilities to the residents of Thane East are Thane Health Care Hospital, Spandan Hospital, Swatantryaveer VD Savarkar BMC Hospital and Risk Care Hospital.
Seven shopping malls cum multiplexes- R Mall, Viviana Mall, Siddhachal Shopping Center, Sunrise Shopping Centre, LIC Shopping Centre Center, V Mall and Lokhandwala Shopping Centre are situated nearby Thane East.
Fulcrum Marketing is a strategic retail shop sales agency Mundhwa Pune. Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency Mundhwa Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency Mundhwa Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail shop sales | retail shop sales agency Mundhwa Pune
Mundhwa , Pune
Mundhwa an eastern suburb of Pune is bounded by the Mula River and Kharadi on its north, Manjri towards the east, Hadapsar in the south and Koregaon Park towards the west. The whole stretch of Mundhwa-Keshav Nagar is among the many areas in east Pune which has attracted the attention of many reputed real estate developers. This small stretch is a fast-developing location, as it offers a convenient drive to the citys central business district, Camp and the Pune Junction. The property prices on the stretch are comparatively more affordable than Kharadi, Hadapsar and Koregaon Park. This locality is merely 4.2 km from Kharadi IT Park while 4 km from Magarpatta IT Park and this ensures steady demand of residential properties as well as rentals are concerned. Bharat Forge’s Special Economic Zone (SEZ) named as Khed City is the biggest SEZ in Pune, spread over 1000 hectares is located close to Mundhwa. Other important localities situated close to Mundhwa are Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon. This locality comes under Pune Municipal Corporation limits. It is one of the rare locations in Pune where buying a budget home in a strategic location is still possible. It is mainly a locality for mid-income and upper middle class home buyers where variety of new residential projects and resale options available to choose from. This locality is ideal for IT employees from the Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT hubs, which are within few km away. Some of the key residential projects in Mundhwa are Venkatesh Graffiti, Vertical Oriana, Geras Misty Waters, Mantra Insignia among others.
Connectivity
PMPML & Rainbow BRTS buses frequently available from Mundhwa and connects the locality to the other neighbouring localities such as Vadgaon Sheri, Kharadi, Amanora Park Town, Magarpatta City, Hadapsar, Keshav Nagar, Ghorpadi, Koregaon Park, Yerwada, Viman Nagar, Kondhwa, Dhanori, Lohegaon etc.
Ghorpadi and Magarpatta are the two major internal roads to Mundhwa which further has its access with Mumbai Highway (NH 65).
The locality enjoys excellent connectivity to Pune International Airport which is located at a distance of 8.6 km via Beed-Ahmednagar-Pune Road/Mundhwa Kharadi Road. Hadapsar, Ghorpuri, Pune Junction, Manjari Budruk are nearby railway stations to Mundhwa. However, Pune Junction is the major railway station to Mundhwa which is located at a driving distance of 8 km via Ghorpadi Main Road.
Factors for past growth Its proximity to Bharat Forge’s Special Economic Zone (SEZ) along with Magarpatta, Koregaon Park, Kharadi and Kalyani Nagar IT Parks have been a plus point, driving residential demand and development as well as consistent rental yield.
Factors for future growth With affordable property rates, availability of huge land parcel along with proximity to Pune International Airport and Pune Junction Railway Station will attract the middle-class homebuyers as the property rates in this stretch is still affordable compared to Kharadi, Hadapsar, Koregaon Park, and Magarpatta Park. Planned roads and excellent infrastructure facilities have successfully established Mundhwa as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 1 BHK apartments in Mundhwa.
Employment hubs near Mundhwa. Magarpatta City EON IT Park Rajiv Gandhi Infotech Park MIDC Knowledge Park Hinjewadi IT Park International Tech Park Hadapsar Industrial Estate Cybercity
Infra Development (Social & Physical) Mundhwa offers very good social infrastructure to its residents. Some of the reputed schools in Mundhwa include the Orbis School, Kidzee, KLAY Prep School and Day Care, Sarthi English Medium School, Lonkar High School, Euro Kids, Shanti Memorial School, Clara Global School among others. It also houses some quality educational institutions and colleges nearby. These are Pune Zilha Shikshan Mandal’s Law College, Shanti College of Commerce, K.J. Somaiya College, College of Events & Media Koregaon Park, Sadhana ladies College, Sadhana Vidyalaya and RR Shinde Junior College, PDEAs Law College Pune etc. Some of the leading hospitals in Mundhwa include Columbia Asia Hospital, Aditya Hospital, Life Care Multispeciality Hospital, Chaitanya General Hospital, Noble Hospital, Villoo Poonawalla Hospital, Lotus Hospital etc. Seasons Mall, Nitesh Mall, Amanora Mall, Central Mall, The Pavillion etc. are some of the nearby mall which caters the daily needs of the residents of Mundhwa and Keshav Nagar. It also houses retail outlets of famous national and international brands such as Saira Retail Outlets, Cantabil Retail India Limited, Myjio Store, Pantaloons, Louis Philippe, Shoppers Stop, Max Fashion, Lifestyle Stores, The Arvind Store among few.
Fulcrum Marketing is a strategic retail shop sales agency Dehu Road Pune. Our team of marketing consultants also specialise in marketing planning and retail shop sales for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
What product or service is your company selling?
What the end benefit of using it?
Who is your target customer for this product or service?
What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
What is the long term future for your business?
Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail shop sales strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales people need to be able to match the benefits of their offering to the needs and wants of their client. Personal selling in today’s world requires the formation of longstanding client relationships.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
Sales and Marketing for Small Business The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales. Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities; craft your sales script; identify the most promising marketing opportunities; and apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand your products/services your competitive situation your customers your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile drafting your script mapping out your sales process objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail shop sales management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail shop sales method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail shop sales Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail shop sales agency Dehu Road Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail shop sales Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail shop sales agency Dehu Road Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Dehu Road is a cantonment town situated in the north-western parts of Pune city. It is lies 15.4 km north-west of Pimpri-Chinchwad Industrial City and 26 km north-west of Pune city along the Mumbai Highway (NH 48) which connects it to Pune City. This locality lies between two south-east flowing tributaries of the Bhima river. The Indrayani River flows to its north while the Pavana river to its south. It comes under the jurisdiction of Pimpri-Chinchwad Municipal Corporation (PCMC). The area is administered by all the three civil administrator namely Cantonment, Municipal Corporation and Gram Panchayat. Some of the prominent localities situated close to it are Dehu, Chikhali, Nigdi, Punawale, Talawade, Pimpri-Chinchwad, Tathawade, Moshi, Bhosari, Kasarwadi, Wakad Hinjewadi, Pimple Saudagar, Baner, Aundh, Khadki, Bopkhel etc. It is surrounded by small towns including Thomas Colony, Shitala Nagar, Gandhi Nagar, Mamurdi, St Tukaram Nagar, Vikas Nagar, Bapdev Nagar, Sri Nagar, Sai Nagar, Mukai Nagar, Purandar Colony, Bhimashankar Nagar, Shelarwadi, Yerwada, Garden City, Ashok Nagar, Kinhai Gaon, Teachers Colony, Chincholi etc. Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. It houses offices of Central Government departments, especially Defence are located here. It is very close to the the IT Parks such as Hinjewadi IT Park, Talawade as well as ICC Trade Tower. Dehu Road is about 13 km from the Talegaon Industrial Zone (IndoSpace Industrial Park, Chakan) via Talegaon Chakan Road where major manufacturing industries including Ordnance Factory Dehu Road of the Ordnance Factories Board. Some of the premium residential projects in Dehu Road are Manisha Shree Vithal Plaza, Vighnaharta Sai Kunj, Vighnaharta Sai Hills, Tirupati Forest Villa, Shri Renuka Vanshri, Kunal Iconia among others.
Connectivity,
The newly constructed Mumbai-Pune Expressway ends at its junction with the Dehu Road-Katraj bypass Road, close to the town of Dehu Road. The Dehu Road-Katraj bypass diverts traffic from Mumbai to Bangalore on National Highway 48 (NH 48) out of Pune from this town of Dehu Road to Katraj and the New Katraj Tunnel.
It enjoys excellent connectivity to Pune International Airport which is about 35.4 km via Mumbai-Pandharpur Road/Old Mumbai-Pune Highway.
Dehu Road can be reached from Pune by Suburban rail, and PMPML operational buses. Dehu-Chincholi Road, Vikas Nagar Road, Dr Ambedkar Road, and Madhuban Colony Roads are its internal roads which further links Dehu Road with NH 48 and MUmbai-Pune Highway. Dehu Road, Begdewadi, Akurdi and Chinchwad are nearby railway stations to Dehu Road. However, Dehu Road Railway Station is the nearest railway station to Dehu Road which is about 3.8 km via Dehu-Chincholi Road and Talawade Road.
Factors for past growth Recent developments in the Vikas Nagar area has made it one of the densest and fastest developing areas of the town. Huge residential and commercial developments have been seen in the past. Dehu road is turning out to be a preferred location for property buying due to its vicinity to Hinjewadi, Talegaon, Pimpri Chinchwad and Chakan Industrial areas. Also Dehu road is very close to the Mumbai Pune expressway. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, properties for sale in Dehu Road has attracted many homebuyers.
Factor for future growth Once the Nigdi-Dehu road widening into 4-laning will be completed Dehu Road to Pune city driving time will be only 25 minutes.
Employment hubs near Dehu Road ICC Trade Tower IndoSpace Industrial Park, Chakan Ordnance Factory Dehu Road Talawade MIDC IT Park Pune Software Park Pvt Ltd
Infra Development (Social & Physical) Dehu offers very good social infrastructure to its residents. Some of the reputed schools include Army Public School, Kendriya Vidyalaya No.1, Dehu Road, Swami Vivekanand School, Republic School, Shri Shivaji Madhyamik School, Mahatma Gandhi Marathi School, Wisdom English Medium High School among others. Healthcare facilities are also good in the locality. Some of the reputed hospitals in the vicinity are Dharaskar Hospital, Dhanwantri Hospital, Icon Hospital, Mayur Hospital, Sterling Multispeciality Hospital, Navjeevan Hospital, Akurdi PCMC Hospital, ESIC Hospital, Tongaonkar Hospital etc. to name a few. The shopping needs of the residents are catered by nearby malls such as Cantt. Shopping Centre, Vision Plus, City One Mall, Akash Raj One Mall, Premier Plaza Mall, Progress Natural Mall among few.
