retail selling Agent Swargate Pune
Fulcrum Marketing is a strategic retail selling Agent Swargate Pune. Our team of marketing consultants also specialise in marketing planning and retail selling for all types of business of any size. As a strategic marketing consultancy, we help businesses develop a unique value proposition to help them differentiate from their competitors. This is particularly important for acquiring new customers and having your current customers come back for more. It will often include:
- What product or service is your company selling?
- What the end benefit of using it?
- Who is your target customer for this product or service?
- What makes your offering unique and different?
Other important questions to consider when developing a marketing strategy are:
- What is the long term future for your business?
- Where should you be heading and how are you going to get there?
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing and retail selling strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Sales and Marketing for Small Business
The skills to grow your business
A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
assess your current sales approach and marketing activities;
craft your sales script;
identify the most promising marketing opportunities; and
apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
1. Discover
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
your brand
your products/services
your competitive situation
your customers
your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
2. Develop
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
your ideal client profile
drafting your script
mapping out your sales process
objection handling
3. Deliver
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
communication and retail selling management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. This can be through traditional methods, such as print advertising, or through the retail selling method, attracting customers to your website through blog posts and effectively targeting key words for online advertising. These marketing communications should all be integrated so that the message of the advertising is clear to customers. There are many benefits of successfully managing these marketing communications, including, but not limited to:
- A higher Return on Investment (ROI)
- Reaching more of your target audience
- Reduced costs for retail selling
- Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status
Implementing a retail selling Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail selling Agent Swargate Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
retail selling Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail selling Agent Swargate Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Execution makes all the necessary elements of marketing work to bring strategy to life. For example, tradeshows, advertising, public relations, social media contribution and a blog can coordinate to generate leads. Each element needs all details covered and properly contributing to make the plan live and produce results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Swargate Pune |
retail selling Agent Swargate PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Swargate Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
retail selling
retail selling Agent Swargate Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
retail selling | retail selling Agent Swargate Pune
Swargate , Pune
Swargate, located in the south of Pune, is one of the busiest city. It is a commercial area with important buildings like Income Tax Office, PMC Branch (Swargate), and other commercial buildings. It comes under the jurisdiction of Pune Municipal Corporation (PMC). Guruwar Peth, Subhash Nagar, Dadawadi, Dattawadi, Wanwadi, Fatima Nagar, Sadashiv Peth are its neighboring localities. It will also serve as major head for the Pune Metro project. There are many tourist and entertainment places in the area of Swargate. The famous Mahalaxmi temple of Pune is located near Sarasbaug near this area. Swargate is one of the major hubs of the Maharashtra State Transport network. Shankar Sheth Road, and Ghorpade Peth Road are the two internal roads for Swargate. Other major roads are Timber Market Road, Mutha Canal Road and Lohiya Nagar Road which further link with Bangalore Highway Flyover. Swargate is well-connected to the other parts of the city such as Budhwar Peth, Raviwar Peth, Modi Colony, Deccan Gymkhana via Chhatrapati Shivaji Maharaj Road and Timber Market Road. Some of the key residential projects in Swargate are Ahura Galaxy, Kumar Laxmi Vilas, Vardhaman Sapphire, KUL Kumar Puram, Ambike Lotus among others.
Connectivity
Swargate has a Major bus stand for Pune. It serves as BRTS terminal for Katraj – Swargate and Hadapsar – Swargate bus routes. It is well connected to the city and nearby villages by PMPML buses.
Auto-rickshaws which ply from the Swargate bus terminus provide an important cheap alternative transport to the residents of Pune.
The Pune-Satara Road starts from here. Shankar Seth road which originates from this area serves as link between Pune – Solapur highway and Swargate. Tilak road links Swargate to Deccan Gymkhana while Shivajinagar is linked to Swargate by Shivaji road.
It has excellent connectivity to Pune International Airport which is located at a distance of 14.5 km via Samrat Ashok Road.
Factors for past growth
Its close proximity to Pune IT Park, Pune Junction railway station along with major IT Hubs of Pune such as Navale IT Park, The Cerebrum IT Park B2, Pune IT Park, Nano Space IT Park have been a plus point. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Swargate got momentum.
Employment hubs near Swargate
Thube Park
Navale IT Park
The Cerebrum IT Park B5
Pune IT Park
Nano Space IT Park
Weikfield IT iNFO Park
Infrastructural Development (Social & Physical)
Saint Thomas High School, New Life Centre High School, English Primary School, Noble English School, St. Hildas High School and Shri Shivaji Maratha Jijamata Girls High School are some of the good quality schools in its vicinity.
Health care facility is also good in the locality. Some good hospitals providing health care facility to the resident of Swargate are Joshi Hospital of Women, Sahyadri Hospital, Dhiraj Surana-Shree Balaji Eye Hospital and Purandare Hospital among few.
Hyper City, Kumar Pacific Mall, SGS Mall & Nucleus Mall are the major malls in the localities which serves the daily needs of the residents of Swargate.
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