We inspire the people who power your business.
No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.
Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.
Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.
Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.
Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.
Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.
How to build a brand strategy
How you’re building a brand strategy defines what you stand for, how you’re different from your competitors, and what personality you want to convey. Your brand will be the first thing people think of when they hear your company’s name. That’s why it’s crucial to carefully plan your branding strategies.
Building a Marketing & Brand Strategy to Set Yourself Apart
Your brand speaks volumes about your company, and sometimes, it’s without even using words. The different ways your brand is delivered to prospective clients include:
• The images you convey
• The messages you deliver on your website, proposals, and campaigns
• How your employees interact with customers
• A customer’s opinion of you versus your competition
To come up with a branding strategy, it’s important to first define: who are you? What does your business stand for? To do this, you can make an inventory of your skills. List out what you are especially good at and what you want your customers to think of when your brand comes to mind.
Second, what are your customers’ needs? You should define your brand based on how you can meet your customer’s needs in order to build value for future clients. To improve customer experience, start on the inside. Focus on getting your employees on board for a unified CX-DNA transformation. If you focus on infusing customer experience with your employees before you even get to your customers, you will have a culturally consistent and relevant CX solution.
Third, how are you different? Is your product less expensive? Does it work better? Do you meet the needs for a niche group of people your competitors haven’t marketed to before? Focus on what differentiates. No matter if you have a similar service to a competitor, ultimately what will set you apart is your brand experience.
Fourth, build a positive brand experience. What may be the deciding factor for a potential customer to choose your company over a competitor isn’t actually your service or product, but how they feel about working with you. Making an impact through customer experience is a key driver of customer loyalty.
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