Tag: Pune Cantonment

Sales Staff operation Pune Cantonment Pune | Sales Support operation Pune Cantonment Pune

Sales Support operation Pune Cantonment Pune

Fulcrum Marketing is a strategic Sales Support operation Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff operation

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , operation Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and operation Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

, operation Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune Cantonment Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

operation Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

operation

Pune Cantonment Pune,

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

 

, operation, operation Pune Cantonment, operation Pune Cantonment Pune, Pune Cantonment, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Staff organizations Pune Cantonment Pune | modern trade sales organizations Pune Cantonment Pune

modern trade sales organizations Pune Cantonment Pune

Fulcrum Marketing is a strategic modern trade sales organizations Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Sales Staff

Sales Staff organizations

Fulcrum Sales Staff Unleash the Success of Your Business

Have you used sales staff? If not, wouldn’t it be wonderful to boost your sales without increasing costs associated with full or part-time employees?

With Fulcrum’ scaleable team of temporary sales staff, it’s possible to increase your manpower – and your sales – during busy consumer driven periods and for special events. Fulcrum specializes in recruiting and maintaining a roster of Temporary Sales Staff, also known as “Temporary Sales Staff”.

We coined this term from our temporary sales staffing services when we founded Fulcrum in 2004. We wanted those on our roster to innately understand their influence on consumer’s purchasing power and our client’s bottom line. Whether our Temporary Sales Staff are hosting an event, sampling a product or collecting field research, ultimately, their interaction with a consumer will impact your sales.

Our team of temporary sales staff are armed with product knowledge and trained to use the “Power of Presence” to influence consumer’s willingness to purchase as well as their long term impression of the brand.

Our Temporary Sales Staff Services are regularly incorporated into the following events:
• Assisted Sales Program
• Charity Fund Raisers
• Merchandising
• Retailtainment
• Sales Promotions
• Tradeshows

Sales Staff with Skills
The goal of any successful experiential marketing program is the impact it will have on the brand reputation and perceptions of a company. As a result, this effects the direct impact it will have on sales. Sometimes, people just need a little more of a push, which is why incorporating Temporary Sales Staff can be so valuable. Fulcrum’ motivated Temporary Sales Staff are in their glory in a high volume tradeshow environment, a consumer sales push for back to school or for the holidays, or at an event raising money for charity. Fulcrum has had tremendous success in sales initiatives due to the high caliber of temporary sales staff on our roster.

Our sales staff are our product so we work tirelessly to find the best of the best in the industry. We look for young men and women with immaculate personal presentation, vibrant personalities, natural sales abilities and impeccable reliability to represent us – and in turn, our valued clients.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , organizations Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and organizations Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

, organizations Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune Cantonment Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

organizations Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

organizations

Pune Cantonment Pune,

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

 

, organizations, organizations Pune Cantonment, organizations Pune Cantonment Pune, Pune Cantonment, Pune

Door to Door Marketing Strategy, Door to Door Marketing Plan

home to home sales organizations | home to home sales organizations Pune Cantonment Pune

home to home sales organizations Pune Cantonment Pune

Fulcrum Marketing is a strategic home to home sales organizations Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , organizations Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and organizations Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

, organizations Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune Cantonment Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

organizations Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

organizations

Pune Cantonment Pune,

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

 

, organizations, organizations Pune Cantonment, organizations Pune Cantonment Pune ,Pune Cantonment Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

retail sales Supplier | retail sales Supplier Pune Cantonment Pune

retail sales Supplier Pune Cantonment Pune

Fulcrum Marketing is a strategic retail sales Supplier Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Supplier Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Supplier Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

, Supplier Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune Cantonment Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

Supplier Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

Supplier

Pune Cantonment Pune,

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

 

, Supplier, Supplier Pune Cantonment, Supplier Pune Cantonment Pune ,Pune Cantonment Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Support agency | Sales Support agency Pune Cantonment Pune

Sales Support agency Pune Cantonment Pune

Fulcrum Marketing is a strategic Sales Support agency Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , agency Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and agency Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

, agency Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune Cantonment Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

agency Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

agency

Pune Cantonment Pune,

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

 

, agency, agency Pune Cantonment, agency Pune Cantonment Pune ,Pune Cantonment Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Market sales operation | Market sales operation Pune Cantonment Pune

Market sales operation Pune Cantonment Pune

Fulcrum Marketing is a strategic Market sales operation Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and for all types of business of any size.

Create your sales plan

In a business, your ultimate goal is to make money. To help you do this a sales plan is required.

A sales plan describes and quantifies over a period of time how sales of your products or services will be made and to whom.

A sales plan includes information about your business and customers. It can help you map out ways to increase sales with current clients as well as expand your business to attract new clients.

A successful sales plan is actionable and has a method for evaluating results once the plan has run its course.

You would normally create your own sales plan, often with the input of employees.

See our page on create a sales plan from a sales forecast.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , operation Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and operation Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

, operation Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune Cantonment Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune,

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

 

operation Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Plan and Strategy

operation

Pune Cantonment Pune,

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.

It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

 

, operation, operation Pune Cantonment, operation Pune Cantonment Pune ,Pune Cantonment Pune,

Door to Door Marketing Strategy, Door to Door Marketing Plan

Developing an Annual Marketing Plan and Marketing Strategy | Sales Support strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

rural marketing agency Pune Cantonment Pune

Fulcrum Marketing is a strategic rural marketing agency Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and rural marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and rural marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for rural marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a rural marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , rural marketing agency Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

rural marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and rural marketing agency Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

rural marketing agency Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

rural marketing 

rural marketing agency Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

rural marketing | rural marketing agency Pune Cantonment Pune

Pune Cantonment ,  Pune

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

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rural marketing agency Pune Cantonment Pune

rural marketing agency Pune Cantonment Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

rural marketing, rural marketing agency, rural marketing agency Pune Cantonment, rural marketing agency Pune Cantonment Pune, Pune Cantonment, Pune

Developing an Annual Marketing Plan and Marketing Strategy | home to home sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

direct Response marketing organizations Pune Cantonment Pune

Fulcrum Marketing is a strategic direct Response marketing organizations Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and direct Response marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and direct Response marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for direct Response marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a direct Response marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , direct Response marketing organizations Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

direct Response marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and direct Response marketing organizations Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

direct Response marketing organizations Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

direct Response marketing 

direct Response marketing organizations Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

direct Response marketing | direct Response marketing organizations Pune Cantonment Pune

Pune Cantonment ,  Pune

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

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direct Response marketing organizations Pune Cantonment Pune

direct Response marketing organizations Pune Cantonment Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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Developing an Annual Marketing Plan and Marketing Strategy | Market sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

industrial marketing operation Pune Cantonment Pune

Fulcrum Marketing is a strategic industrial marketing operation Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and industrial marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and industrial marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for industrial marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a industrial marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , industrial marketing operation Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

industrial marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and industrial marketing operation Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

industrial marketing operation Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

industrial marketing 

industrial marketing operation Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

industrial marketing | industrial marketing operation Pune Cantonment Pune

Pune Cantonment ,  Pune

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

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industrial marketing operation Pune Cantonment Pune

industrial marketing operation Pune Cantonment Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

industrial marketing, industrial marketing operation, industrial marketing operation Pune Cantonment, industrial marketing operation Pune Cantonment Pune, Pune Cantonment, Pune

Developing an Annual Marketing Plan and Marketing Strategy | retail sales strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

Business To Business marketing Supplier Pune Cantonment Pune

Fulcrum Marketing is a strategic Business To Business marketing Supplier Pune Cantonment Pune. Our team of marketing consultants also specialise in marketing planning and Business To Business marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Business To Business marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for Business To Business marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a Business To Business marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Business To Business marketing Supplier Pune Cantonment Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Business To Business marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Business To Business marketing Supplier Pune Cantonment Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Pune Cantonment Pune

Business To Business marketing Supplier Pune Cantonment Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Pune Cantonment Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

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Business To Business marketing Supplier Pune Cantonment Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

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Business To Business marketing | Business To Business marketing Supplier Pune Cantonment Pune

Pune Cantonment ,  Pune

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Pune Cantonment also known as Pune Camp, located in central Pune. The cantonment houses many military establishments. The headquarters of Indian Army’s Southern Command in located here. This locality also known for its many shopping locations like MG Road and East Street. Pune Cantonment is not a part of Pune Municipal Corporation, instead, the Chairman, Cantonment Board is the head of the civic administration within the Cantonment Board area. The Pune Cantonment Board is responsible for the civic administration of the cantonment. The Pune Municipal Corporation supplies water to the residents of Pune Cantonment. The Pune Cantonment Board has also set up public water posts for usage by economically backward sections. Electricity is distributed by the Maharashtra State Electricity Distribution Company Limited. Camp, Fatima Nagar, Wanwadi, Wanowrie, Kondhwa, Swargate and Subhash Nagar are its neighboring localities. The nearest rail link to the cantonment is the Pune Railway Station and the nearest airport is the Pune International Airport. Some of the key residential projects in Pune Cantonment are Meera Society 2, Jay Green Heaven, Kohinoor Reina, Marvel Claro, Vishwakarma Sai Royale, ABIL Avaanti residences among others.

Connectivity :

Pune Cantonment is connected by public transport buses operated by the Pune Mahanagar Parivahan Mahamandal Limited. Auto Rickshaws are easily available in the cantonment.

Wanwadi Road and Parvati Road are the two major roads which passess through the locality which further has access to Mumbai Highway/Pune-Pandharpur Road. The NH-9 which connects Pune to Machilipatnam via Solapur and Hyderabad passes through the cantonment.
It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 11.3 km via Airport Rd.and Phule Nagar-Akluj Rd.
Shivajinagar Railway Station, Pune Junction, Ghorpadi Railway Station and Hadapsar are its nearby railway station. However, Pune Junction is the nearest railway station to Pune Cantonment.

Factors for Past Growth :
Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience.

Easy access to Pune International Airport along with major IT Parks such as The Cerebrum IT Park B1, Pune IT Park and Lohia Jain IT Park have been a plus point for Pune Cantonment, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. Varieties of residential properties are available for sale at affordable rate.

Infrastructural Development (Social & Physical) :
City International School-Wanowrie, Dolphin’s Playschool & Nursery, Hutchings High Schools and Junior College, SM Joshi Hindi Madhyamik School and Dr. Ambedkar Memorial Technical High School are some of the good quality schools in the locality.
There are some renowned hospitals in the locality which provides health care facilities to the resident of Pune Cantonment. Some of them of are Southern Command Hospital, Inamdar Multispeciality Hospital, Vora Hospital and Zuleikhabai Valy Md Unani Medical College & Hospital.
Shopping needs of the residents is catered by nearby malls. Mega Mart, HyperCity Mall, Kumar Pacific Mall are three major malls in and around Pune Cantonment.

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Business To Business marketing Supplier Pune Cantonment Pune

Business To Business marketing Supplier Pune Cantonment Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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