Tag:  promotional

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Services , door-to-door sales technique and door to door Marketing Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing business in Hinjewadi

What Makes Top B-to-B Marketers Successful?

door to door Marketing Services in Pune

door to door Marketing Services in mumbai

Retail Marketing , Advertising, promotional, advertising promotions,

1to1 Brand promotion, Advertising Hoarding Painting, Advertising Research

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Services , door-to-door sales technique and door to door Marketing Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing company in Koregaon Park

Changing Media Landscapes and their Impact on Society

In previous articles, we have discussed how media affects society and effects changes in the way people think and act. This article looks at how the historical function of media as a watchdog and a purveyor of public good have now evolved to a point where the media sets the agenda for the country to follow. Further, we also discuss how the advent of the internet and social media has changed the discourse and how they have affected the way in which people use and consume media. First, it is no longer the case that the media reports news and generally acts as a keeper of the public good. On the other hand, the media in many countries like the US and India (the world’s oldest and largest democracies) have now reached a point where they set the agenda for the nation and its citizens.

This can be seen in the way the recent Presidential Elections in the US were characterized by media driven talking points and media led rhetoric. In India, the anti corruption movement was largely driven by media frenzy and nonstop media coverage that ensured crowds in large numbers turning up to support the crusaders.

In the US, the media is no longer a bystander in the national discourse but an organ of democracy that steers the narrative. In India, though in the decades after independence, the media were largely content with investigative journalism and recording events as they happened, in recent years, they have become the vehicles that launch or destroy careers of politicians, businesspeople, and celebrities. In other words, both in the US and in India, the media can make or mar the chances of the public figures. Without commenting on whether this is a positive development or negative fallout, it needs to be mentioned that the power vested with the media ought to be used for productive purposes rather than negative reporting and coverage.

The reason for so much importance being given to media in these countries is that for many citizens, the visual media is the place where they get the news, views, and opinions because many of them do not have the time to peruse lengthy articles or books on the topics of the day. What this means is that in this sound-bite society, many people simply watch the news on TV and make up their minds on the issues of the day. Hence, it is no longer the case that people read newspapers or pore over books that have more detailed descriptions of the issues along with in-depth analysis. On the other hand, all of us are looking for a quick capsule of the news with a digest of the most happening stories. Indeed, market research done during the recent presidential election in the US has shown that many voters formed their preferences after watching the presidential debates and after following the coverage on TV simply because they did not have the time nor the inclination to have detailed and in-depth discussions about the issues and the policy stances of the candidates.

In conclusion, with so much power vested in the media, there is a scope for misuse and we would look at this in detail in subsequent articles.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

sales campaigns

we ask you serious questions

We ask you penetrating questions about your company that may make you re-think, re-strategize… And if we can understand the answers to these questions, we can help you identify future revenue streams. And then help you go get them. If you want fast market awareness, we can give you fast, accurate market information: which types of companies are interested in your products or services, which aren’t, and why. We can then prep your staff accordingly.

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we target your prospects

A sales campaign begins with a list of targeted prospects (either from your own files, or a list developed by our DirectHit department). We then clean the list by utilizing a proprietary process called DirectHit—ensuring the contact info is up-to-date and on-target.

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we become your company’s voice

CR assigns you one Campaign Manager and at least two Executive Sales Associates from our staff. We ensure that the first impression the target has of your company is everything you want it to be and more by arranging an extensive on-site or virtual training session. Allowing us to approach potential leads as if we have been working with you for years.

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we discuss your ROI with authority

CR discusses monetary specifics and ROI with potential clients.  We are comfortable with preliminary discussions of quantification, financials, and strategic points of pain.

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we get your foot in the door

After DirectHit has been executed, targeted prospects are then mailed a one-page introductory pitch letter describing your company’s services. Chances are the letter will be glanced at briefly and then tossed. This is absolutely OK. Because at this point in the process, all we’re hoping to do for you is create the glimmer of an impression in the target’s mind—a glimmer which, when we follow up with our phone call soon after, will bring up an “Ah hah! Yes! I remember them from before…” response.

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we open the door

Your new turnkey sales staff has been trained and the introductory letters have been mailed–at which point we then begin our calling campaign on your behalf. We place calls as if we were your internal sales staff. We call, and we call. We call until—

• The meeting you want is scheduled (at which point we give you all the relevant information you need—time of meeting, date, attendee information, attendee items of interest, needs, etc—and you take it from there)
• The prospect is eliminated from the list (or saved for a pitch at a later date)

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we follow up

At the end of each month, CR delivers to you a Status Report detailing a bird’s-eye view of your campaign’s overall trends, as well as a snapshot of every original and referred target in your newly-developed database. We then initiate a monthly brainstorming session with you to review any market trends we may have identified, as wel l as to highlight any upcoming business opportunities. This is also the time during which you can discuss with us how your meetings went, which ones you closed, and or any new developments or successes in the industry.

Seven Tips for More Effective Sales

You always want to ensure that your business is getting the most from your sales resources. But in today’s economy, maximizing sales effectiveness is critical – and could make the difference between struggling for survival and generating growth. Here are seven tips to help you drive more effective sales.

1. Develop a distinct point of view

A distinct point of view is a deliberate approach to changing your customer conversations in a way that puts you in the position of sharing useful insights. It helps your customer see around the corner at what challenges are headed his way and provides him with a way out.

How it creates more effective sales: Having a distinct point of view moves you out and to left of the bake-off and puts you in a position of guiding the customer buying cycle.

2. Create context that makes your prospects care.

Too many salespeople want to lead with the strengths of their product or service. The problem is that the customer isn’t ready to hear about them. She has no frame of reference to put those strengths of yours into a situation that she feels is uniquely hers.

How it creates more effective sales: You need to establish the right context to create urgency. It’s not your product that makes the customer care. It’s the changing context that makes it meaningful and gets the customer to consider doing something different.

3. Target the status quo, not the persona.

If you are like many marketers today, you have created personas with demographics, attitudes, and behaviors to help frame and target your messages. But demographics and attitudes have little to do with what motivates real prospects – and to motivate them, you need to challenge the status quo.

How it creates more effective sales: If prospects believe their status quo is at risk and they may need to do something different than they are doing today, they will be more receptive to your message.

4. Align sales content with the sales process.

The sales content that you provide your salespeople must not only match the messaging, it must also align with actual selling tasks performed throughout the sales process. These activities include emails, phone calls, face-to-face conversations, team presentations, and other communications.

How it creates more effective sales: Your sales reps are more likely to use sales content if you provide it in the form factor in which they – and your prospects – want to consume your messages.

5. Use grabbers.

Before your prospects are ready – and willing – to listen to your message, you need to capture their attention, get them curious, and have them thinking, “What next?” Use grabbers – the “wow” of your message – to create your hot opening, hot closes, and spikes in the middle of your message.

How it creates more effective sales: Grabbers get your prospects emotionally involved, literally and figuratively leaning into your message, making them openly receptive, not just passively listening to it.

6. Use visual storytelling.

The white paper is a staple of the B2B sales toolkit. But of the five senses, the Old Brain – that part of your brain that acts as a filter and decides what gets noticed – responds most strongly to the visual sense. You need to transform your traditional written word messages into visual vignettes.

How it creates more effective sales: By replacing your white papers and other written documents with visual materials that stimulate the Old Brain, you make it easy for your prospect to see how your solution affects his world.

7. Have conversations, not presentations.

Turn off the projector and turn on the lights. Instead of giving a run-of-the-mill PowerPoint presentation, grab a marker and an easel pad and have a conversation with your prospects.

How it creates more effective sales: By translating your biggest ideas into a few easy-to-remember numbers and simple visuals – and communicating them via an interactive dialogue rather than a one-way lecture – you’ll get your prospects engaged, even after you’ve left the room.

At Corporate Visions, we’ve crafted a portfolio of solutions designed to help you achieve more effective sales, and we can help you implement these seven tips – and many more.

door to door Marketing Services in Pune

door to door Marketing Services in mumbai

Retail Marketing , Advertising, promotional, advertising promotions,

1to1 Brand promotion, Advertising Hoarding Painting, Advertising Research

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door to door Marketing Services , door-to-door sales technique and door to door Marketing Services in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door to door Marketing Services ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door to door Marketing Services and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

marketing agent in pune

Strategy #2: Target Mobilizers, Not Advocates

As we noted earlier, in conventional sales training reps are taught to find an advocate, or coach, within the customer organization to help them get the deal done. They’re given a laundry list of attributes to look for. The description below, compiled from dozens of companies’ training materials, suggests that the ideal advocate:

• is accessible and willing to meet when asked

• provides valuable information that’s typically unavailable to outside suppliers

• is predisposed to support the supplier’s solution

• is good at influencing others

• speaks the truth

• is considered credible by colleagues

• conveys new ideas to colleagues in savvy, persuasive ways

• delivers on commitments

• stands to personally gain from the sale

• will help reps network and connect with other stakeholders

We heard the same list, or a variation on it, from sales leaders and trainers the world over. It turns out, though, that this idealized advocate doesn’t actually exist. Each attribute can probably be found somewhere in a customer organization, but our research shows that the traits rarely all come together in one person. So reps find themselves settling for someone who has some of them. And when choosing an advocate, we’ve found, most reps walk right past the very people who could help them get the deal done—the people star performers have learned to recognize and rely on.

In our survey of customer stakeholders, we asked them to assess themselves according to 135 attributes and perspectives. Our analysis revealed seven distinct stakeholder profiles and measured the relative ability of individuals of each type to build consensus and drive action around a large corporate purchase or initiative. The profiles aren’t mutually exclusive; most people have attributes of more than one. Still, the data clearly show that virtually every stakeholder has a primary posture when it comes to working with suppliers and spearheading organizational change.

Here are the seven profiles we identified.

1. Go-Getters.

Motivated by organizational improvement and constantly looking for good ideas, Go-Getters champion action around great insights wherever they find them.

2. Teachers.

Passionate about sharing insights, Teachers are sought out by colleagues for their input. They’re especially good at persuading others to take a specific course of action.

3. Skeptics.

Wary of large, complicated projects, Skeptics push back on almost everything. Even when championing a new idea, they counsel careful, measured implementation.

4. Guides.

Willing to share the organization’s latest gossip, Guides furnish information that’s typically unavailable to outsiders.

5. Friends.

Just as nice as the name suggests, Friends are readily accessible and will happily help reps network with other stakeholders in the organization.

6. Climbers.

Focused primarily on personal gain, Climbers back projects that will raise their own profiles, and they expect to be rewarded when those projects succeed.

7. Blockers.

Perhaps better described as “anti-stakeholders,” Blockers are strongly oriented toward the status quo. They have little interest in speaking with outside vendors.

Our research also reveals that average reps gravitate toward three stakeholder profiles, and star reps gravitate toward three others. Average reps typically connect with Guides, Friends, and Climbers—types that we group together as Talkers. These people are personable and accessible and they share company information freely, all of which makes them very appealing. But if your goal is to close a deal, not just have a chat, Talkers won’t get you very far: They’re often poor at building the consensus necessary for complex purchasing decisions. Ironically, traditional sales training pushes reps into the arms of Talkers—thus reinforcing the very underperformance companies seek to improve.

Concept of Press Kit and Organizing Press Conferences

Organizing a Press Conference

Press conferences are the mechanism through individuals, institutions, and stakeholders reach out to the people. Since the media is the transmission mechanism for communication between these groups and the people, it is necessary to organize press conferences to drive the message that these groups want to be conveyed to the people. Hence, it is the practice in modern democracies to organize press conferences wherein the stakeholders invite presspersons and mediapersons and put their point of view across. There are many things that go into organizing press conferences and in this article; we discuss some of these aspects. The first and foremost requirement for a press conference is the press release that lays out the message sought to be conveyed in a concise and lucid manner. The press release is the first formal communication that is sent out by the stakeholders to the mediapersons inviting them for a lengthy press conference or if the mediapersons cannot attend for some reason or the other, the press release serves as the reference point for media coverage. Hence, caution must be exercised in drafting the press release and the wording in the release must be chosen judiciously.

The Concept of the Press Kit

The press kit comprises of the press release, the accompanying material that elaborates on the topic, and any other items that need to be bundled together so that the mediapersons have all the information that they need. It is the practice by many stakeholders to include gifts and complementary items in the press kit so that the mediapersons have an incentive to attend the press conference as well as an incentive to report the topic. Of course, given the recent scandals in the media about how the press is compromised because of monetary gains, the gifts and the complementary items must be chosen with care so as to ensure that the stakeholders do not go overboard in showering largesse on the mediapersons. In cases where there are no formal press conferences and the media is invited to cover an event or a happening, it is the practice to include documentation, pamphlets, and complementary items in the press kit so that the mediapersons are made aware and informed about the event or the happening. Apart from this, the process of organizing a press conference also involves booking the venue for the press meet and arranging for refreshments as well as providing for acoustics and lighting so that the visual media have the necessary infrastructure to cover the press conference.

Final Thoughts

Finally, it needs to be mentioned that the press release should be sent before the press conference preferably a week in advance and the press kit made available at the venue. The point here is that these things should not get mixed up as the mediapersons might abstain themselves from the press conference if they find that they have all the information that is needed and that their presence in the press meet does not serve any purpose.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

‘Sales Process’ Is In The Air

• Dave Brock has written several pieces on the sales process recently. He now has launched an initiative to get some new thinking on the subject by asking “What’s the Future of Buying”.
• I have seen several contributions by Sharon Drew Morgen, besides her new book ‘Dirty little Secrets…’, reminding us that we should stop talking about selling and trying to understand to the extent possible how people and organizations buy.
• Ardath Albee in her book “eMarketing Strategies for the Complex Sales” proposes a marketing flavored look on the buyer’s journey. A particularity of her model is that it does not imply a linear process as most others do.
• Axel Schultze wrote in a recent blog post that our sales processes are old and suck.
• There is a Discussion going on on LinkedIn for several weeks now about what the right steps of a sales process are.
• Sales 2.0 Network now offers Dealmaker Genius helping to design your sales process in 15 minutes for free.
• Landslide has a similar offering for building a sales process. So these people believe that this task can even be automatized.
• Then there are those who still believe selling is an art and therefore cannot be captured in a process.

• Despite massive investments for many years in CRM systems, in the design and implementation of sales processes, in training initiative on sales methodologies and selling skills for , sales performance is probably at its lowest since CSO Insights started tracking it some 15 years ago?
• Current economic conditions do no longer allow us to continue with such investments even though they seem to be needed more than ever.
• Web 2.0 has shifted the negotiation power clearly in favor of the buyer.
• Marketing makes claims to be more involved in the revenue gen process wanting to manage and qualified leads when they are ‘ready to buy’.
• There is an ever growing number of tools under the Sales 2.0 acronym suggesting they can improve sales performance.

• Get the sales and marketing organization to have have a common understanding where a buyer is in its journey based on observable reactions from the buyer.
• Define accountability for sales and marketing along the customers journey.
• Stimulate forward looking discussions on how best to pursue a lead/opportunity (i.e. next best actions to help the buyer to make the next decision, recycle a stalled or lost opportunity, abandon a lead/opportunity or a buyer)

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Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

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What Makes Top B-to-B Marketers Successful?

door to door Marketing Services in Pune

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Retail Marketing , Advertising, promotional, advertising promotions,

1to1 Brand promotion, Advertising Hoarding Painting, Advertising Research