Tag:  Product marketing Team

Experiential marketing ideas | Door To Door Marketing Companies Dayanand Saraswati Marg

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing ideas | Door To Door Marketing Companies Dayanand Saraswati Marg

The 5 Ps of marketing

The 5 Ps of marketing

Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market.

The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix of business activities that aims to build your brand and business in a consistent way.

If you want to grow your business, the 5 Ps of marketing can help you think about the different areas of your business can add value and offer a product or service different from your competitors.

Working your way through each of the Ps can help you think about which areas of your business you can change or improve on, to help you meet the needs of your target market.

The 5 Ps include:

Product

The product element refers to what you are offering as a whole – what exactly are you selling to your customers? This includes the value added features, branding and packaging as well as service and warranty terms.

For example, if you’re a jewellery maker who is looking to grow your business, you might think about giving your customers a free gift wrapping service as an incentive to buy from you.

Find out more on labelling and packaging.

Price

The price element refers to the way you set prices for your products or services. It generally includes all the parts that make up your overall cost, including the advertised price, any discounts, sales, credit terms or other payment arrangements or price matching services you offer.

Your pricing will also depend on your business’s position in the market. For example, if you advertise your business as a budget car rental service, your pricing should reflect that choice. If you’re looking to grow your business consider if your pricing reflects your business’ positioning.

Read more about Pricing to determine your pricing strategy and objectives.

Promotion

The promotion element refers to all the activities and methods you use to promote your business and products. This includes sales, public relations, direct marketing and advertising.

For example, if you’re growing your sports management business, you might add sponsorships to your marketing mix to help promote your business.

Place

The place element refers to how you deliver your product or service to your customers. This might include the physical location (e.g. via a shopfront, online or a distributor), delivery methods as well as how you manage your stock levels.. For example, you could choose to provide your product from a shopfront, over the internet or through a distributor.

If you’re looking to grow your business, you might consider changing or expanding the way you sell your products and services. For example, if you’re a homewares distributor, you might think about setting up a new store in a different location or offering franchises.

Alternatively, you might consider setting up an online website as a supplier that allows other businesses to purchase online from you.

People

The people element refers to yourself, your staff and your customers. This covers customer service levels, as well as effective communication and training for your staff. You’ll need to consider both your staff and customers if you’re thinking of growing your business.

For example, if you’re thinking of expanding your business online, you’ll need to think about how your customers use the internet, if they would feel comfortable purchasing your goods online and if they would be willing to pay shipping costs for your products.

You’ll also need to consider staffing elements. For example, do your staff have the skills to manage a website? Will you need to provide further training for them?

Find out more about what is customer service, including how to provide good customer service, setting targets and measuring your customer service and attracting and keeping loyal customers.

Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

Examples – 5 Ps in action

Here’s two examples of the 5 Ps in action:

Family restaurant

You might run a restaurant catering to families. To position your restaurant towards your target market, you might consider having:

  • product – food catering to fussy eaters
  • price – affordable prices for families
  • promotion – advertisements in school newsletters
  • place – location and opening hours suited to busy, family lifestyles
  • people – staff that are friendly and accommodating to the needs of parents and children.

Scuba diving shop

You might run a scuba diving shop catering to backpackers. To position your business towards this market, you might consider having:

  • product – quick diving trips for people who are only in town for a short time
  • price – cheaper dive trips to cater for budget-conscious travellers
  • promotion – a Facebook page to promote your business online
  • place – an in-town location so you can be found easily
  • people – friendly staff who like to meet other travellers.

 

Door To Door Marketing Companies Dayanand Saraswati Marg

Experiential marketing ideas, Product marketing Team , guerrilla marketing Supplier , In-shop marketing Companies

guerrilla marketing Supplier , In-shop marketing Companies, d2d marketing Supplier , Experiential Marketing Supplier , Fieldwork marketing Supplier , Colleges Marketing Supplier , malls Marketing Supplier, Business to consumer marketing Supplier

 

Local Marketing ideas | Marketing Companies Budhwar Peth

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Local Marketing ideas | Marketing Companies Budhwar Peth

Search Manpower Recruitment company in pune

Search Manpower Recruitment company in pune

Our Recruitment Team  is extremely thorough in our processes and focuses on the specific needs of your organisation and your industry.

Identified Candidates

Once we have identified the required traits of the candidates, we endeavour to source for you using our considerable resources the best talent not just in pune, but through our extensive all Indianetwork. For us, no step is too far to ensure the perfect fit. We conduct rigorous screening and profiling to ensure the right talent is matched with the right role, including personal interviews by our consultants, personality tests, and a personalized range of profiling tools.

After Fulcrum  have identified and compiled a shortlist of the best fit talent for your organisation, their profile and portfolio is then submitted for your perusal – coupled with the expert advice from our consultants on which candidate is best suited to serve your needs.

Of course, our belief in building bonds with our clients means the relationship doesn’t end there.

Our consultants will be there for you on every step of the way, and we actively encourage organisations to give us feedback on the hires they’ve made, so we can become better at what we do!

Our Recruitment Team  is extremely thorough in our processes and focuses on the specific needs of your organisation and your industry.

Identified Candidates

Once we have identified the required traits of the candidates, we endeavour to source for you using our considerable resources the best talent not just in pune, but through our extensive all Indianetwork. For us, no step is too far to ensure the perfect fit. We conduct rigorous screening and profiling to ensure the right talent is matched with the right role, including personal interviews by our consultants, personality tests, and a personalized range of profiling tools.

After Fulcrum  have identified and compiled a shortlist of the best fit talent for your organisation, their profile and portfolio is then submitted for your perusal – coupled with the expert advice from our consultants on which candidate is best suited to serve your needs.

Of course, our belief in building bonds with our clients means the relationship doesn’t end there.

Our consultants will be there for you on every step of the way, and we actively encourage organisations to give us feedback on the hires they’ve made, so we can become better at what we do!

Profiling the Right People for Every Profession

Our Story

Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.

Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.

What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.

Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.

OUR BELIEVES

Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships.
This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.

Focus

At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.

Vision

What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.

 

Mission

Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.

Fulcrum offers an all-inclusive recruitment service for organisations.

Our dedicated consultants understand the value of profiling the right person for the right profession and adapt a dynamic systematic approach to build a long lasting relationship with you.

HR Consulting

We offers a wide range of Consulting services to our clients, which helps them to build systems and processes to acquire, engage and develop their human capital.

With veterans in HR Consulting, we offer end-to-end solutions in Consulting, for our clients.

If you would like to learn more about Fulcrum Resources solutions for your business, please get in touch with us today at .

With insights into the complexities of people management in the 21st century, we bring to you a host of solutions to address these very challenges. Backed by our vast domain expertise in the HR space, we offer a suite of HR Consulting Solutions that will help you take that quantum leap into organizational excellence.

Recruitment Process

At Fulcrum Resources, we not only provide recruitment consultancy services to our clients but also give the applicants a perfect platform to get their dream jobs. We can help our clients to get the suitable candidates, cultivate them and retain them. Our comprehensive recruitment and staffing solutions as HR consultant ensure the delivery of profitable propositions for your workforce requirements.

We have adopted the international practices and procedures that are designed to attract and hire the best talent available in the market; thereby offering the best employee recruitment. We provide our client companies with not only a set of candidates, but also discussion on best-fit market availability, comparative benchmarking and a comfort knowing.

HR Outsourcing

We offer strategic outsourcing solutions that give clients access to intellectual capital which may not available in-house. By handling all the backend processes in an efficient and time-bound manner, we help organizations to focus on their core processes. We help small firms with access to the same economies of scale, efficiency, and expertise that large companies enjoy.

We provide fully integrated

Payroll Processing   Statutory Compliance Outsourcing   Recruitment Back Office solutions

If you would like to learn more about Corporate Resources solutions for your business, please get in touch with us today .

Contract & Temporary Staffing

Fulcrum is committed to providing HR and staffing solutions to our clients, no matter the field. As a one-stop service provider in this field of employment, our Agency can provide temporary or contract staffs in the shortest possible time. We will manage all the necessary administration such as payroll, insurance, and compensation, to give you a peace of mind. Our commitment to service ensures that we can solve your contract and temporary staffing queries and offer you peace of mind.

d2d marketing Supplier | Door To Door Marketing Companies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing Supplier | Door To Door Marketing Companies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Door to Door Promotions

Door to Door marketing

To the new comers door to door marketing may sound like hectic and less successful idea but we are in this business since last 10 years. We have proven results from our door to door/ face to face marketing campaign.

Door to Door marketing means our sales team visits door to door (house hold/ businesses) according to the service or product we have to sell. This is a very powerful way to market the product or services. This brings immediate results and is often seen a powerful tool to create customer relationship and boost sales.

What we do for you?

Finding out target audience.

This is the major task while selling any product or service. Most marketing agencies fail to properly find out the target audience. Thanks to our experience in this field and our research team, we are able to find out the exact target audience according to the product or the service you wish to sell. While finding out the target audience we also focus on finding the target market for your product or service. we also look at all the demographics of the target audiences like their age, gender, income etc, so that this factors  can help while planning the sales strategy.

Positioning

We not only sell your product to the customer but also focus on positioning the product in the customers mind, So that in the long run whenever the customer has to buy the product he remembers your brand.

Making sales strategy

Effectiveness of the product

Today in the market there are substitutes available of each and every product. We can’t neglect the fact that the customer using the substitute product and it may be superior to your product in some or the other way. So, we create a strategy to tackle such situations.

Focusing on the positives.

We find out the points on which we can pitch the customer and convince them to buy your product or service. For eg- we can convince them by telling them how your product or service will save their time or if the customer is using the substitute product or service then convincing them and making them understand how your product or service will supplement their currents product.

Creating relevant and unique content

We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.

Creating channel

A proper channel of distribution for the product or the service is must. In this part face to face marketing plays an important role because if you wish that your product should be available at every store in the locality you need to create a strong distribution channel. For this you need to personally visit the stores and convince them to sell your products. We do that for you.

Analysis

You won’t be able to understand about the success of campaign and return on your investment if there is no proper analysis of the data. So, we provide you the proper analysis and report of all our sales and promotion activities and is success.

 

d2d marketing Supplier | Door To Door Marketing Companies in pune

 

Door To Door Marketing Companies, Fieldwork marketing, Experiential marketing ideas, Product marketing Team, guerrilla marketing Supplier, In-shop marketing Companies, d2d marketing Supplier, Experiential Marketing Supplier, Fieldwork marketing Supplier, Colleges Marketing Supplier, malls Marketing Supplier, park Marketing Supplier , Business to consumer marketing Supplier , face to face marketing Supplier, pune , mumbai

door to door marketing Companies | Marketing Companies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Companies | Marketing Companies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Field Marketing

Fulcrum’s Marketing is Delivering the RIGHT PRODUCT, at the RIGHT PRICE, through the RIGHT CHANNEL, to the RIGHT AUDIENCE, at the RIGHT TIME!”

FIELD MARKETING

As the name suggests field marketing is marketing your brand’s product directly on to the field that is marketing in front of end customers. Field marketing is most common form of traditional marketing. Field marketing does not include only direct selling, it also includes collecting feedback, conducting audits, organising events to promote the brand.

Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us.

AIM

The aim behind field marketing may vary from company to company but the most common aim of field marketing is to create brand awareness, increase direct sales, or to build customer relationship.

PRODUCT DEMONSTRATIONS

This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.

If the product is consumable good we offer free samples to the potentials customers and then convince them to buy your product. If the customer gets free demo he/she never rejects the offer and if they like the product they buy immediately.

If you offer a service or a non-consumable product we give the potential customers a hands on experience so that if they love the product/ service they can buy it immediately.

GUERRILLA MARKETING

This name is taken form a war tactic known as guerrilla tactics where the enemies are attacked in most unexpected way. Guerrilla marketing does the same it targets the customers at the unexpected time and way surprisingly.

We have people who create catchy and unique content. Content is important in this type of field marketing. We plan and pitch customers where they expect us less. This surprise element surely works because this creates curiosity in people’s mind about the product/service.

RETAIL AUDITING

This process is not directly related to selling. Retail auditing includes inspection of your product according to the criteria provided by the clients.eg- how the shelf is arranged in the store, where is your product placed etc.

We conduct such audits for the clients and provide them a detailed report about how their marketing material is used in the market and how their brand in represented by their promoters.

DIRECT SELLING

This is the form of selling where the brand representatives sell the product to the consumer directly at the point of interaction.

We organise promotional events, kiosks, door to door selling campaigns, retail marketing, face to face marketing etc where our representatives sell directly to the customers.

WHAT WE DO FOR YOU?

Apart from this we also offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

 

door to door marketing Companies | Marketing Companies in pune

 

Marketing Companies, modern trade marketing, Local Marketing ideas, Product marketing Team, Fieldwork marketing Supplier, retail marketing Companies, door to door marketing Companies, local marketing Companies, Feet On Street marketing Companies, school Marketing Companies, Theater Marketing Companies, hospital Marketing Companies , B To B marketing Companies , Flyer Delivery Companies, pune , mumbai

marketing service in Bandra Kurla Complex

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing service in Bandra Kurla Complex is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing service in Bandra Kurla Complex tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing service in Bandra Kurla Complex

Experiential Marketing Done Right: Travel Edition

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Experience Kissimmee’s “Escape the Cold” Chicago Event

 

Finding it difficult to get people to your magical destination? Why not bring it to them instead then. Give them a taste of the adventure that awaits and watch your destination suddenly not seem so far away for them.

 

That was the thinking behind Experience Kissimmee’s “Escape the Cold” activation in the heart of Chicago. They set up a 190 ft long zip line in Millennial Park, tempting thrill seekers to “Escape the cold. Warm your heart.” Not only did they get to increase their body temperature through a little unexpected fun (and just a taste of what they could get up to in Kissimmee), but the organisers added on the great CSI element of urging thrill seekers to donate coats to warm up others as well.

 

 

SNCF “Europe. It’s Just Next Door”

 

This is an amazing example of how you can use technology to bring a physical experience to life. Not only did this campaign serve to encourage people to explore neighbouring countries – showing just how close they are – it also helped connect different people. When the world is increasingly falling into an “us vs them” mindset, it’s lovely when you can give people the opportunity to connect effortlessly, while being instantly transported into the other person’s life.

 

Just watch and see how great this experience is…

 

British Airways & VisitBritain: You’re invited

 

Sometimes you have to go big to make sure you get everyone’s attention. And that’s exactly what British Airways achieved with this tantalizing look at just what’s waiting for you in Britain.

 

They managed to cover all their best attractions without saying a word – classy. This marketing campaign traveled to all the “fast-emerging” markets, including China, Japan, the UAE and Canada. Helps when you don’t need translation.

MAU, Product marketing Team, Product marketing Team, Product marketing Team in pune, In-shop selling, Kiosk Interactive Promotions, Rural btl activation, , campus promotion engagement, RWA promotion engagement, Market promotion engagement, marketing service in Bandra Kurla Complex

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Product marketing Team in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Product marketing Team in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

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Experiential Marketing Done Right: Travel Edition

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Experience Kissimmee’s “Escape the Cold” Chicago Event

 

Finding it difficult to get people to your magical destination? Why not bring it to them instead then. Give them a taste of the adventure that awaits and watch your destination suddenly not seem so far away for them.

 

That was the thinking behind Experience Kissimmee’s “Escape the Cold” activation in the heart of Chicago. They set up a 190 ft long zip line in Millennial Park, tempting thrill seekers to “Escape the cold. Warm your heart.” Not only did they get to increase their body temperature through a little unexpected fun (and just a taste of what they could get up to in Kissimmee), but the organisers added on the great CSI element of urging thrill seekers to donate coats to warm up others as well.

 

 

SNCF “Europe. It’s Just Next Door”

 

This is an amazing example of how you can use technology to bring a physical experience to life. Not only did this campaign serve to encourage people to explore neighbouring countries – showing just how close they are – it also helped connect different people. When the world is increasingly falling into an “us vs them” mindset, it’s lovely when you can give people the opportunity to connect effortlessly, while being instantly transported into the other person’s life.

 

Just watch and see how great this experience is…

 

British Airways & VisitBritain: You’re invited

 

Sometimes you have to go big to make sure you get everyone’s attention. And that’s exactly what British Airways achieved with this tantalizing look at just what’s waiting for you in Britain.

 

They managed to cover all their best attractions without saying a word – classy. This marketing campaign traveled to all the “fast-emerging” markets, including China, Japan, the UAE and Canada. Helps when you don’t need translation.

MAU, Product marketing Team, Product marketing Team, Product marketing Team in pune, In-shop selling, Kiosk Interactive Promotions, Rural btl activation, , campus promotion engagement, RWA promotion engagement, Market promotion engagement, Product marketing Team in mumbai

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Marketing and Sales companies marketing Outsourcing firm in kalyani nagar with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

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Field Marketing

Experiential Marketing Done Right: Travel Edition

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Experience Kissimmee’s “Escape the Cold” Chicago Event

 

Finding it difficult to get people to your magical destination? Why not bring it to them instead then. Give them a taste of the adventure that awaits and watch your destination suddenly not seem so far away for them.

 

That was the thinking behind Experience Kissimmee’s “Escape the Cold” activation in the heart of Chicago. They set up a 190 ft long zip line in Millennial Park, tempting thrill seekers to “Escape the cold. Warm your heart.” Not only did they get to increase their body temperature through a little unexpected fun (and just a taste of what they could get up to in Kissimmee), but the organisers added on the great CSI element of urging thrill seekers to donate coats to warm up others as well.

 

 

SNCF “Europe. It’s Just Next Door”

 

This is an amazing example of how you can use technology to bring a physical experience to life. Not only did this campaign serve to encourage people to explore neighbouring countries – showing just how close they are – it also helped connect different people. When the world is increasingly falling into an “us vs them” mindset, it’s lovely when you can give people the opportunity to connect effortlessly, while being instantly transported into the other person’s life.

 

Just watch and see how great this experience is…

 

British Airways & VisitBritain: You’re invited

 

Sometimes you have to go big to make sure you get everyone’s attention. And that’s exactly what British Airways achieved with this tantalizing look at just what’s waiting for you in Britain.

 

They managed to cover all their best attractions without saying a word – classy. This marketing campaign traveled to all the “fast-emerging” markets, including China, Japan, the UAE and Canada. Helps when you don’t need translation.

 

marketing Outsourcing firm in kalyani nagar

 

MAU, Product marketing Team, In-shop selling, Product marketing Team in pune, Kiosk Interactive Promotions, Rural btl activation, , campus promotion engagement, RWA promotion engagement, Market promotion engagement,

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Product marketing Team in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Product marketing Team in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Product marketing Team in pune

Experiential Marketing Done Right: Travel Edition

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Experience Kissimmee’s “Escape the Cold” Chicago Event

 

Finding it difficult to get people to your magical destination? Why not bring it to them instead then. Give them a taste of the adventure that awaits and watch your destination suddenly not seem so far away for them.

 

That was the thinking behind Experience Kissimmee’s “Escape the Cold” activation in the heart of Chicago. They set up a 190 ft long zip line in Millennial Park, tempting thrill seekers to “Escape the cold. Warm your heart.” Not only did they get to increase their body temperature through a little unexpected fun (and just a taste of what they could get up to in Kissimmee), but the organisers added on the great CSI element of urging thrill seekers to donate coats to warm up others as well.

 

 

SNCF “Europe. It’s Just Next Door”

 

This is an amazing example of how you can use technology to bring a physical experience to life. Not only did this campaign serve to encourage people to explore neighbouring countries – showing just how close they are – it also helped connect different people. When the world is increasingly falling into an “us vs them” mindset, it’s lovely when you can give people the opportunity to connect effortlessly, while being instantly transported into the other person’s life.

 

Just watch and see how great this experience is…

 

British Airways & VisitBritain: You’re invited

 

Sometimes you have to go big to make sure you get everyone’s attention. And that’s exactly what British Airways achieved with this tantalizing look at just what’s waiting for you in Britain.

 

They managed to cover all their best attractions without saying a word – classy. This marketing campaign traveled to all the “fast-emerging” markets, including China, Japan, the UAE and Canada. Helps when you don’t need translation.

MAU, Product marketing Team, Product marketing Team in pune, In-shop selling, Kiosk Interactive Promotions, Rural btl activation, , campus promotion engagement, RWA promotion engagement, Market promotion engagement

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