We’ve been delivering Marketing Services that drive sales for brands for over 10 years. general trade marketing Campaigns | Marketing Management Professional ahmed nagar , Our team is full of Promotional Management innovations and packages, marketing and promotion plans, cutting edge btl Solutions, Ecommerce expertise and traditional Handling and Fulfilment capability.
We get the bigger picture. That brands invest heavily in building perceptions around their identity and value proposition. How their consumers perceive their products can be all too easily changed at any point in the customer journey.
That’s why we’ve built a team of people gleaned from client, agency.
Our Marketing Services is a broad. Our congregation of solutions is drawn from our extensive in house family. From brand promotions, btl marketing solutions, door drop , ecommerce to point of sale management and many other solutions in-between, we have produced award winning work for brands, agencies, public sector and charity clients alike.
We physically store, package and distribute goods.
We design, build and host front end and back end digital platforms for the promotion, sale and fulfilment of products and services.
We provide an end to end solution for tactical and strategic promotional campaigns with a combination of bespoke and off the shelf programmes.
Process. We care about what we do and who we do it for. It is important to us to continually improve the quality and range of our services. We challenge ourselves to be proactive in supporting our clients and be generous in the time we give to our clients and our own people. Being recognised as experts involves applying best practice to what we do and always seeking transparent and honest partnerships with our clients
Marketing | Brand Activation |
general trade marketing Campaigns | Marketing Management Professional ahmed nagar
Marketing idea an tips , info , case study
The Importance of Price to Marketers
The Importance of Price to Marketers
Since pricing has a direct impact on a company’s revenue, and thus profit, setting the right price is essential to a company’s success.
LEARNING OBJECTIVES
Discuss how pricing impacts marketing and business strategy
KEY TAKEAWAYS
Key Points
- Price is important to marketers because it represents marketers’ assessment of the value customers see in the product or service and are willing to pay for a product or service.
- Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, it will often affect the demand and sales as well.
- Pricing contributes to how customers perceive a product or a service.
Key Terms
- value: a customer’s perception of relative price (the cost to own and use) and performance (quality)
- marketing mix: A business tool used in marketing products; often crucial when determining a product or brand’s unique selling point. Often synonymous with the four Ps: price, product, promotion, and place.
Pricing and the Marketing Mix: Pricing might not be as glamorous as promotion, but it is the most important decision a marketer can make.
Price is important to marketers because it represents marketers’ assessment of the value customers see in the product or service and are willing to pay for a product or service. The other elements of the marketing mix (product, place and promotion ) may seem to be more glamorous than price, and thus get more attention, but determining the price of a product or service is actually one of the most important management decisions. Here’s why.
- While product, place and promotion affect costs, price is the only element that affects revenues, and thus, a business’s profits. Price can lead to a firm’s survival or demise.
- Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, it will often affect the demand and sales as well. Both a price that is too high and one that is too low can limit growth. The wrong price can also negatively influence sales and cash flow.
- Problems occur if the marketer fails to set a price that complements the other elements of the marketing mix and the business objectives, as pricing contributes to how customers perceive a product or a service. A high price indicates high quality. The term luxury comes to mind. If, however, a firm wants to position itself as a low-cost provider, it will charge low prices. Just as they do with high-end providers, consumers know what to expect when they see low prices.
So, as you can see, it is important that a company sets the right price. A company’s success can depend on it. However, with so many factors to consider along with the lack of a crystal ball that will show the effect of a price change, It isn’t so easy to do.
