Tag: Powai

engagement marketing agencies Powai | engagement marketing agencies mumbai

engagement marketing agencies Powai

Fulcrum Marketing is a strategic engagement marketing agencies Powai. Our team of marketing consultants also specialise in marketing planning and engagement marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a engagement marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , engagement marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

engagement marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and engagement marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

engagement marketing,engagement marketing agencies Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

engagement marketing 

engagement marketing agencies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

engagement marketing Plan and engagement marketing Strategy

engagement marketing agencies mumbai

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.

The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.

The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.

The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.

Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.

Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.

The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

 

engagement marketing, engagement marketing agencies, engagement marketing agencies , engagement marketing agencies Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

house2house marketing consultant Powai | house2house marketing consultant mumbai

house2house marketing consultant Powai

Fulcrum Marketing is a strategic house2house marketing consultant Powai. Our team of marketing consultants also specialise in marketing planning and house2house marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a house2house marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house2house marketing consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

house2house marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house2house marketing consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

house2house marketing,house2house marketing consultant Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

house2house marketing 

house2house marketing consultant

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

house2house marketing Plan and house2house marketing Strategy

house2house marketing consultant mumbai

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.
The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.
The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.
The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Real Estate Market Analysis

The demand for property in Powai has been tremendous. This can be attributed to the well-connected road network, fast-paced urban life, and enviable social infrastructure.
In Powai 2 BHK and 3 BHK apartments in Powai are in demand. People also prefer taking an apartment on rent to buying it because of the steep property prices in Powai. In the last quarter (Q3 2013), the price of the multi-storey residential apartments in Powai ranged from Rs 19,000 to 20,000 per sq. ft.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.
Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.
Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.
The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

 

house2house marketing, house2house marketing consultant, house2house marketing consultant , house2house marketing consultant Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

retailer marketing Supplier Powai | retailer marketing Supplier mumbai

retailer marketing Supplier Powai

Fulcrum Marketing is a strategic retailer marketing Supplier Powai. Our team of marketing consultants also specialise in marketing planning and retailer marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retailer marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retailer marketing Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retailer marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retailer marketing Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retailer marketing,retailer marketing Supplier Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retailer marketing 

retailer marketing Supplier

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retailer marketing Plan and retailer marketing Strategy

retailer marketing Supplier mumbai

Powai, mumbai

Overview

Powai is a suburban neighbourhood situated on the bank of Powai Lake. It lies to the north-east of Mumbai. Surrounded by L.B.S. Marg (old Mumbai-Agra Road) to the north-east, Sanjay Gandhi National Park to the north, hills of Vikhroli Parksite to the south-east, and Chandivali to the south-west, Powai hosts offices of several corporate giants such as Deloitte, CRISIL, and Bayer, amongst others. Originally a central village, Powai has witnessed prolific and exponential growth in the recent years and has now turned out to be one of Mumbais most up-market commercial and residential hubs. It is replete with a number of luxury hotels, mega stores, and the offices of several commercial institutions. The famous landmark of this locality is the 120-year-old Powai Lake.

Connectivity

Powai is equipped with excellent road connectivity and bus services. The Jogeshwari-Vikhroli Link Road which connects the western and eastern suburbs of the city also pass through this area. At a driving distance of 5 kilometres lies the Mumbai International Airport. The city centre in south Mumbai is 25 kilometres away. The nearest railway station on the central main line of Mumbai Suburban Railway is the Kanjurmarg Railway Station. Vikhroli railway station is also nearby, around 3.5 kilometres from here. Powai is well-connected with the other major localities such as Chembur, Mulund, Ghatkopar, and Kurla, amongst others, via the Eastern Expressway and LB Road.

Real estate

Smooth connectivity is one of the major reasons for the increase in demand for property in this area. The JVLR, Eastern Expressway and Western Expressway being in close proximity to this area is a huge advantage in promoting the real estate market here.

Social infrastructure

One of Indias foremost technology and research institutions, the Indian Institute of Technology, Mumbai, is located to the east of the Powai Lake. NITIE, a highly renowned business school is also situated nearby. Besides such prestigious educational institutions of National as well as global importance, there are also numerous schools here, such as the Kendriya Vidyalaya IIT Powai, the Hiranandani Foundation School, S.M. Shetty High School and Junior College, Gopal Sharma Memorial School, Powai English School, Bombay Scottish School, and others.
The finest hospitals in the vicinity include Dr. L H Hiranandani Hospital, Powai Polyclinic and Hospital, Nihal Nursing Home, Care & Cure Maternity and Nursing Home, Ageless Medica, Wellness Forever, Ramani Health Care Centre, and others.
Reputed banks such as Axis Bank, IDBI Bank, Saraswat Bank, Vijaya Bank, Andhra Bank, Kotak Mahindra Bank Ltd., Yes Bank, South Indian Bank, Union Bank of India, etc. have their branches here. Powai also houses a large number of bus stops, ATMs, petro pumps, and other basic social amenities.

Under the hood
established around the powai lake, residential property in powai is a fine mix of history, culture and modernisation. the high-rise residential apartments here are some of the tallest in the city and also have beautiful architecture. with all kinds of facilities available right outside the door, a property for sale in powai is one of the most sought-after in mumbai. the locality has some of the best institutions in the country such as the iit Bombay(indian insititute of technology) and nitie (national insititute of industrial engineering)
powai: a village then, a force to reckon with now

powai was previously a group of small villages that developed into posh residential area today. it surrounds the powai lake and was named after a famous parsi merchant. powai also comprises of several start-up companies and also countless other well-established multi-national companies such as larsen and turbo and j.p. morgan (john pierpont morgan). it is also a retail hub with innumerable premier brands of clothing, accessories and automobile all present here. perfect in every way, a powai property is considered to be one of the most sought-after in mumbai
The Neighbours
powai properties are occupied by a diverse group of people from all over the country – students, working professionals and retirees
What You Will Find
a fashionable crowd, restaurants of various cuisines and state-of-the-art apartments in powai
Living It Up
great nightlife with live music, pocket-friendly restaurants serving amazing food
What You Will Not Find
an empty road as all the main streets are filled with crowds
The Locality Scape
new high-rise buildings with large gardens and 2-bhk, 3-bhk flats in Powai are ideal for families
Find Joy In
finding peace in the heart of busy mumbai
A Cosmopolitan Mix
property in powai largely comprise of working individuals from start-ups and other larger companies. due to multiple academic institutions, the student population is rising yearly. and yet, it has a tranquil atmosphere with several areas dedicated to solely for the senior citizens

 

retailer marketing, retailer marketing Supplier, retailer marketing Supplier , retailer marketing Supplier Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

out of home selling agencies Powai | out of home selling agencies mumbai

out of home selling agencies Powai

Fulcrum Marketing is a strategic out of home selling agencies Powai. Our team of marketing consultants also specialise in marketing planning and out of home selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a out of home selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , out of home selling agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

out of home selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and out of home selling agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

out of home selling,out of home selling agencies Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

out of home selling 

out of home selling agencies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

out of home selling Plan and out of home selling Strategy

out of home selling agencies mumbai

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.

The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.

The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.

The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.

Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.

Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.

The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

 

out of home selling, out of home selling agencies, out of home selling agencies , out of home selling agencies Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales consultant Powai | Sales consultant mumbai

Sales consultant Powai

Fulcrum Marketing is a strategic Sales consultant Powai. Our team of marketing consultants also specialise in marketing planning and Sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Sales,Sales consultant Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales 

Sales consultant

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Plan and Sales Strategy

Sales consultant mumbai

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.
The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.
The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.
The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Real Estate Market Analysis

The demand for property in Powai has been tremendous. This can be attributed to the well-connected road network, fast-paced urban life, and enviable social infrastructure.
In Powai 2 BHK and 3 BHK apartments in Powai are in demand. People also prefer taking an apartment on rent to buying it because of the steep property prices in Powai. In the last quarter (Q3 2013), the price of the multi-storey residential apartments in Powai ranged from Rs 19,000 to 20,000 per sq. ft.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.
Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.
Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.
The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

 

Sales, Sales consultant, Sales consultant , Sales consultant Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

retail sales Supplier Powai | retail sales Supplier mumbai

retail sales Supplier Powai

Fulcrum Marketing is a strategic retail sales Supplier Powai. Our team of marketing consultants also specialise in marketing planning and retail sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retail sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retail sales Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retail sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retail sales Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retail sales,retail sales Supplier Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retail sales 

retail sales Supplier

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retail sales Plan and retail sales Strategy

retail sales Supplier mumbai

Powai, mumbai

Overview

Powai is a suburban neighbourhood situated on the bank of Powai Lake. It lies to the north-east of Mumbai. Surrounded by L.B.S. Marg (old Mumbai-Agra Road) to the north-east, Sanjay Gandhi National Park to the north, hills of Vikhroli Parksite to the south-east, and Chandivali to the south-west, Powai hosts offices of several corporate giants such as Deloitte, CRISIL, and Bayer, amongst others. Originally a central village, Powai has witnessed prolific and exponential growth in the recent years and has now turned out to be one of Mumbais most up-market commercial and residential hubs. It is replete with a number of luxury hotels, mega stores, and the offices of several commercial institutions. The famous landmark of this locality is the 120-year-old Powai Lake.

Connectivity

Powai is equipped with excellent road connectivity and bus services. The Jogeshwari-Vikhroli Link Road which connects the western and eastern suburbs of the city also pass through this area. At a driving distance of 5 kilometres lies the Mumbai International Airport. The city centre in south Mumbai is 25 kilometres away. The nearest railway station on the central main line of Mumbai Suburban Railway is the Kanjurmarg Railway Station. Vikhroli railway station is also nearby, around 3.5 kilometres from here. Powai is well-connected with the other major localities such as Chembur, Mulund, Ghatkopar, and Kurla, amongst others, via the Eastern Expressway and LB Road.

Real estate

Smooth connectivity is one of the major reasons for the increase in demand for property in this area. The JVLR, Eastern Expressway and Western Expressway being in close proximity to this area is a huge advantage in promoting the real estate market here.

Social infrastructure

One of Indias foremost technology and research institutions, the Indian Institute of Technology, Mumbai, is located to the east of the Powai Lake. NITIE, a highly renowned business school is also situated nearby. Besides such prestigious educational institutions of National as well as global importance, there are also numerous schools here, such as the Kendriya Vidyalaya IIT Powai, the Hiranandani Foundation School, S.M. Shetty High School and Junior College, Gopal Sharma Memorial School, Powai English School, Bombay Scottish School, and others.
The finest hospitals in the vicinity include Dr. L H Hiranandani Hospital, Powai Polyclinic and Hospital, Nihal Nursing Home, Care & Cure Maternity and Nursing Home, Ageless Medica, Wellness Forever, Ramani Health Care Centre, and others.
Reputed banks such as Axis Bank, IDBI Bank, Saraswat Bank, Vijaya Bank, Andhra Bank, Kotak Mahindra Bank Ltd., Yes Bank, South Indian Bank, Union Bank of India, etc. have their branches here. Powai also houses a large number of bus stops, ATMs, petro pumps, and other basic social amenities.

Under the hood
established around the powai lake, residential property in powai is a fine mix of history, culture and modernisation. the high-rise residential apartments here are some of the tallest in the city and also have beautiful architecture. with all kinds of facilities available right outside the door, a property for sale in powai is one of the most sought-after in mumbai. the locality has some of the best institutions in the country such as the iit Bombay(indian insititute of technology) and nitie (national insititute of industrial engineering)
powai: a village then, a force to reckon with now

powai was previously a group of small villages that developed into posh residential area today. it surrounds the powai lake and was named after a famous parsi merchant. powai also comprises of several start-up companies and also countless other well-established multi-national companies such as larsen and turbo and j.p. morgan (john pierpont morgan). it is also a retail hub with innumerable premier brands of clothing, accessories and automobile all present here. perfect in every way, a powai property is considered to be one of the most sought-after in mumbai
The Neighbours
powai properties are occupied by a diverse group of people from all over the country – students, working professionals and retirees
What You Will Find
a fashionable crowd, restaurants of various cuisines and state-of-the-art apartments in powai
Living It Up
great nightlife with live music, pocket-friendly restaurants serving amazing food
What You Will Not Find
an empty road as all the main streets are filled with crowds
The Locality Scape
new high-rise buildings with large gardens and 2-bhk, 3-bhk flats in Powai are ideal for families
Find Joy In
finding peace in the heart of busy mumbai
A Cosmopolitan Mix
property in powai largely comprise of working individuals from start-ups and other larger companies. due to multiple academic institutions, the student population is rising yearly. and yet, it has a tranquil atmosphere with several areas dedicated to solely for the senior citizens

 

retail sales, retail sales Supplier, retail sales Supplier , retail sales Supplier Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Street Guerilla marketing agencies Powai | Street Guerilla marketing agencies mumbai

Street Guerilla marketing agencies Powai

Fulcrum Marketing is a strategic Street Guerilla marketing agencies Powai. Our team of marketing consultants also specialise in marketing planning and Street Guerilla marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Street Guerilla marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Street Guerilla marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Street Guerilla marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Street Guerilla marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Street Guerilla marketing,Street Guerilla marketing agencies Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Street Guerilla marketing 

Street Guerilla marketing agencies

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Street Guerilla marketing Plan and Street Guerilla marketing Strategy

Street Guerilla marketing agencies mumbai

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.

The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.

The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.

The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.

Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.

Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.

The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

 

Street Guerilla marketing, Street Guerilla marketing agencies, Street Guerilla marketing agencies , Street Guerilla marketing agencies Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

industrial area Marketing consultant Powai | industrial area Marketing consultant mumbai

industrial area Marketing consultant Powai

Fulcrum Marketing is a strategic industrial area Marketing consultant Powai. Our team of marketing consultants also specialise in marketing planning and industrial area Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a industrial area Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , industrial area Marketing consultant . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

industrial area Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and industrial area Marketing consultant . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

industrial area Marketing,industrial area Marketing consultant Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

industrial area Marketing 

industrial area Marketing consultant

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

industrial area Marketing Plan and industrial area Marketing Strategy

industrial area Marketing consultant mumbai

Powai, mumbai

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Located in north eastern Mumbai, the suburban neighbourhood of Powai is one of the most influential localities of the city. Its contribution in changing the skyline of the city simply cannot be ignored, thanks to the staggering number of residential projects and complexes that have emerged in Powai. Change the scene to Ganesh Chaturthi celebrations and Powai becomes a hub of activity with processions and people flocking to the streets in large numbers.

Over the years, Powai has evolved to be the residential and commercial hub of MMR. Buzzing with a number of gated communities, luxury residential complexes, and happening shopping malls, Powai is the place to be in Mumbai. Be it the upmarket residential locales, or the happening nightlife, Powai is considered to be the face of modern-day Mumbai.

Key Projects in Powai :

L&T Emerald Isle

Connectivity and Transit Points

Powai boasts of excellent connectivity with other parts of Mumbai. BEST-run AC and non-AC buses serve this area and are a major mode of transport here. The Kanjurmarg and Vikhroli railway stations are the major rail transit points located closest to the locality. Both of these stations lie on the Central Railway line of the Mumbai Rail network.
The Mumbai Airport is also close to Powai, at just 5 km away. People who often travel by air choose to settle in Powai because of its proximity to the airport. This is also the reason why many major hotel chains have sprung up in Powai.
The arterial Jogeshwari-Vikhroli Link Road, which passes through Powai, plays the role of the major connecting channel between the Eastern and Western Expressway. These major roads help the residents of Powai travel to anywhere in Mumbai and beyond with ease.

Major Landmarks

IIT-Bombay
L&T
Powai Lake
Renaissance Hotel and Convention Centre
NITIE

Factors for Growth in the Past

The Indian Institute of Technology, Mumbai, or IIT-Mumbai was built in Powai in the year 1958. Since then, Powai has become synonymous with this premier engineering college, spurting growth in all sectors, especially including real estate.
The IT hub in Powai is impressive too. When the major conglomerate of Larsen & Toubro set up their manufacturing plant in Powai, development in this region sprang up significantly. Job opportunities opened up by the thousands and people began to flock to Powai, inevitably influencing both the residential and commercial real estate in this locality. Other major companies like Bayern, Deloitte, CRISIL and Nomura have set up their offices here too, contributing to the growth of this region.

Real Estate Market Analysis

The demand for property in Powai has been tremendous. This can be attributed to the well-connected road network, fast-paced urban life, and enviable social infrastructure.
In Powai 2 BHK and 3 BHK apartments in Powai are in demand. People also prefer taking an apartment on rent to buying it because of the steep property prices in Powai. In the last quarter (Q3 2013), the price of the multi-storey residential apartments in Powai ranged from Rs 19,000 to 20,000 per sq. ft.

Major Challenges

Powai’s most notable landmark, the Powai Lake is contaminated. The lake is currently weighed down by excessive silt and vegetation. It is slowly drying up, and this is affecting the aquatic life in there, which is a source of major concern for not just environmentalists, but also anyone living in the locality. It’s common knowledge that the lake provides healthy ecological balance to the area.
Sometimes, Powai also experiences water shortage, but traffic is a major recurring problem. The increasing development and rising population are not helping the cause.

Future Prospects for Growth

Powai is all set to see a new landmark in the form of an upcoming bird park. Powai was selected because it was one of the few localities still in tune with nature. Once completed, this 24-acre bird park will be a major landmark in Powai, infusing life in the tourism industry and encouraging further commercial development.
Owing to the presence of two premier educational institutions, IIT-B and NITIE, Powai is on track to becoming a hub of talent pool. As a result, numerous young entrepreneurs are turning to Powai for starting up their businesses. This is significantly influencing the realty market in Powai.
The upcoming real estate project by L&T in Powai is going to be the largest housing project in this region. The news of this new project is already creating a stir in Powai’s real estate market.

 

industrial area Marketing, industrial area Marketing consultant, industrial area Marketing consultant , industrial area Marketing consultant Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

h2h marketing Supplier Powai | h2h marketing Supplier mumbai

h2h marketing Supplier Powai

Fulcrum Marketing is a strategic h2h marketing Supplier Powai. Our team of marketing consultants also specialise in marketing planning and h2h marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a h2h marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , h2h marketing Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

h2h marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and h2h marketing Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

h2h marketing,h2h marketing Supplier Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

h2h marketing 

h2h marketing Supplier

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

h2h marketing Plan and h2h marketing Strategy

h2h marketing Supplier mumbai

Powai, mumbai

Overview

Powai is a suburban neighbourhood situated on the bank of Powai Lake. It lies to the north-east of Mumbai. Surrounded by L.B.S. Marg (old Mumbai-Agra Road) to the north-east, Sanjay Gandhi National Park to the north, hills of Vikhroli Parksite to the south-east, and Chandivali to the south-west, Powai hosts offices of several corporate giants such as Deloitte, CRISIL, and Bayer, amongst others. Originally a central village, Powai has witnessed prolific and exponential growth in the recent years and has now turned out to be one of Mumbais most up-market commercial and residential hubs. It is replete with a number of luxury hotels, mega stores, and the offices of several commercial institutions. The famous landmark of this locality is the 120-year-old Powai Lake.

Connectivity

Powai is equipped with excellent road connectivity and bus services. The Jogeshwari-Vikhroli Link Road which connects the western and eastern suburbs of the city also pass through this area. At a driving distance of 5 kilometres lies the Mumbai International Airport. The city centre in south Mumbai is 25 kilometres away. The nearest railway station on the central main line of Mumbai Suburban Railway is the Kanjurmarg Railway Station. Vikhroli railway station is also nearby, around 3.5 kilometres from here. Powai is well-connected with the other major localities such as Chembur, Mulund, Ghatkopar, and Kurla, amongst others, via the Eastern Expressway and LB Road.

Real estate

Smooth connectivity is one of the major reasons for the increase in demand for property in this area. The JVLR, Eastern Expressway and Western Expressway being in close proximity to this area is a huge advantage in promoting the real estate market here.

Social infrastructure

One of Indias foremost technology and research institutions, the Indian Institute of Technology, Mumbai, is located to the east of the Powai Lake. NITIE, a highly renowned business school is also situated nearby. Besides such prestigious educational institutions of National as well as global importance, there are also numerous schools here, such as the Kendriya Vidyalaya IIT Powai, the Hiranandani Foundation School, S.M. Shetty High School and Junior College, Gopal Sharma Memorial School, Powai English School, Bombay Scottish School, and others.
The finest hospitals in the vicinity include Dr. L H Hiranandani Hospital, Powai Polyclinic and Hospital, Nihal Nursing Home, Care & Cure Maternity and Nursing Home, Ageless Medica, Wellness Forever, Ramani Health Care Centre, and others.
Reputed banks such as Axis Bank, IDBI Bank, Saraswat Bank, Vijaya Bank, Andhra Bank, Kotak Mahindra Bank Ltd., Yes Bank, South Indian Bank, Union Bank of India, etc. have their branches here. Powai also houses a large number of bus stops, ATMs, petro pumps, and other basic social amenities.

Under the hood
established around the powai lake, residential property in powai is a fine mix of history, culture and modernisation. the high-rise residential apartments here are some of the tallest in the city and also have beautiful architecture. with all kinds of facilities available right outside the door, a property for sale in powai is one of the most sought-after in mumbai. the locality has some of the best institutions in the country such as the iit Bombay(indian insititute of technology) and nitie (national insititute of industrial engineering)
powai: a village then, a force to reckon with now

powai was previously a group of small villages that developed into posh residential area today. it surrounds the powai lake and was named after a famous parsi merchant. powai also comprises of several start-up companies and also countless other well-established multi-national companies such as larsen and turbo and j.p. morgan (john pierpont morgan). it is also a retail hub with innumerable premier brands of clothing, accessories and automobile all present here. perfect in every way, a powai property is considered to be one of the most sought-after in mumbai
The Neighbours
powai properties are occupied by a diverse group of people from all over the country – students, working professionals and retirees
What You Will Find
a fashionable crowd, restaurants of various cuisines and state-of-the-art apartments in powai
Living It Up
great nightlife with live music, pocket-friendly restaurants serving amazing food
What You Will Not Find
an empty road as all the main streets are filled with crowds
The Locality Scape
new high-rise buildings with large gardens and 2-bhk, 3-bhk flats in Powai are ideal for families
Find Joy In
finding peace in the heart of busy mumbai
A Cosmopolitan Mix
property in powai largely comprise of working individuals from start-ups and other larger companies. due to multiple academic institutions, the student population is rising yearly. and yet, it has a tranquil atmosphere with several areas dedicated to solely for the senior citizens

 

h2h marketing, h2h marketing Supplier, h2h marketing Supplier , h2h marketing Supplier Powai mumbai,Powai,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Services marketing Supplier Powai | Services marketing Supplier mumbai

Services marketing Supplier Powai

Fulcrum Marketing is a strategic Services marketing Supplier Powai. Our team of marketing consultants also specialise in marketing planning and Services marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and Services marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a Services marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Services marketing Supplier . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Services marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Services marketing Supplier . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Services marketing,Services marketing Supplier Powai

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Powai

Call Us :-08433772261
Email:- info@fulcrumresources.in

Powai, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Services marketing 

Services marketing Supplier

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

Services marketing Supplier mumbai

Powai, mumbai

Overview

Powai is a suburban neighbourhood situated on the bank of Powai Lake. It lies to the north-east of Mumbai. Surrounded by L.B.S. Marg (old Mumbai-Agra Road) to the north-east, Sanjay Gandhi National Park to the north, hills of Vikhroli Parksite to the south-east, and Chandivali to the south-west, Powai hosts offices of several corporate giants such as Deloitte, CRISIL, and Bayer, amongst others. Originally a central village, Powai has witnessed prolific and exponential growth in the recent years and has now turned out to be one of Mumbais most up-market commercial and residential hubs. It is replete with a number of luxury hotels, mega stores, and the offices of several commercial institutions. The famous landmark of this locality is the 120-year-old Powai Lake.

Connectivity

Powai is equipped with excellent road connectivity and bus services. The Jogeshwari-Vikhroli Link Road which connects the western and eastern suburbs of the city also pass through this area. At a driving distance of 5 kilometres lies the Mumbai International Airport. The city centre in south Mumbai is 25 kilometres away. The nearest railway station on the central main line of Mumbai Suburban Railway is the Kanjurmarg Railway Station. Vikhroli railway station is also nearby, around 3.5 kilometres from here. Powai is well-connected with the other major localities such as Chembur, Mulund, Ghatkopar, and Kurla, amongst others, via the Eastern Expressway and LB Road.

Real estate

Smooth connectivity is one of the major reasons for the increase in demand for property in this area. The JVLR, Eastern Expressway and Western Expressway being in close proximity to this area is a huge advantage in promoting the real estate market here.

Social infrastructure

One of Indias foremost technology and research institutions, the Indian Institute of Technology, Mumbai, is located to the east of the Powai Lake. NITIE, a highly renowned business school is also situated nearby. Besides such prestigious educational institutions of National as well as global importance, there are also numerous schools here, such as the Kendriya Vidyalaya IIT Powai, the Hiranandani Foundation School, S.M. Shetty High School and Junior College, Gopal Sharma Memorial School, Powai English School, Bombay Scottish School, and others.
The finest hospitals in the vicinity include Dr. L H Hiranandani Hospital, Powai Polyclinic and Hospital, Nihal Nursing Home, Care & Cure Maternity and Nursing Home, Ageless Medica, Wellness Forever, Ramani Health Care Centre, and others.
Reputed banks such as Axis Bank, IDBI Bank, Saraswat Bank, Vijaya Bank, Andhra Bank, Kotak Mahindra Bank Ltd., Yes Bank, South Indian Bank, Union Bank of India, etc. have their branches here. Powai also houses a large number of bus stops, ATMs, petro pumps, and other basic social amenities.

Under the hood
established around the powai lake, residential property in powai is a fine mix of history, culture and modernisation. the high-rise residential apartments here are some of the tallest in the city and also have beautiful architecture. with all kinds of facilities available right outside the door, a property for sale in powai is one of the most sought-after in mumbai. the locality has some of the best institutions in the country such as the iit Bombay(indian insititute of technology) and nitie (national insititute of industrial engineering)
powai: a village then, a force to reckon with now

powai was previously a group of small villages that developed into posh residential area today. it surrounds the powai lake and was named after a famous parsi merchant. powai also comprises of several start-up companies and also countless other well-established multi-national companies such as larsen and turbo and j.p. morgan (john pierpont morgan). it is also a retail hub with innumerable premier brands of clothing, accessories and automobile all present here. perfect in every way, a powai property is considered to be one of the most sought-after in mumbai
The Neighbours
powai properties are occupied by a diverse group of people from all over the country – students, working professionals and retirees
What You Will Find
a fashionable crowd, restaurants of various cuisines and state-of-the-art apartments in powai
Living It Up
great nightlife with live music, pocket-friendly restaurants serving amazing food
What You Will Not Find
an empty road as all the main streets are filled with crowds
The Locality Scape
new high-rise buildings with large gardens and 2-bhk, 3-bhk flats in Powai are ideal for families
Find Joy In
finding peace in the heart of busy mumbai
A Cosmopolitan Mix
property in powai largely comprise of working individuals from start-ups and other larger companies. due to multiple academic institutions, the student population is rising yearly. and yet, it has a tranquil atmosphere with several areas dedicated to solely for the senior citizens

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan