No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you.
At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Way beyond simple off-the-shelf loyalty schemes, each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people.
We engage and inspire the people that matter – the people who power your business.
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Fulcrum are a market leading, independent and energetic btl , marketing , customer incentive agency with an absolute passion for prize fulfilment, holiday incentives, travel prizes and customer service.
We’re not just another agency, we’re a team made up of prize experts that are fanatical about delivering exceptional customer journeys. Between us we have years of prize delivery experience, and we’ve learnt from this experience that it’s all in the detail, and we’re just great at detail.
We work with some of the world’s leading brands, marketing agencies and media owners, trusted to manage their customers, top performers, VIP’s and most valued clients.
Top E-Commerce Trends 2018
Did you know that e-commerce has been around for more than 40 years? The first spam message was sent in 1978! Amazon began in 1995, during the days of dial-up and hearing “Welcome! You’ve got mail!”. Now, 65 million customers visit the Amazon website each month. Many companies now have apps that allow customers to shop from the convenience of their phones with just a few taps and swipes.
It has become clear that e-commerce is here to stay and has changed the way people shop for goods and services. E-commerce is almost a must for any business and as a business owner, you need to know – or know someone who does know – the ups, the downs, the ins and the outs of selling online. Expanding your business to operate online can drive up profits and make your product available to customers who might not ordinarily be exposed to what you have to offer.
However, simply maintaining an online store or having a form to fill out so you can contact potential customers may not be enough in this global, internet driven economy. To be successful with an ecommerce business, you need to keep your eyes on current and developing trends in the market and then put those trends to work for you.Here are the top new trends that you might want to looking to develop in 2018. Taking advantage of them will empower your business to succeed online.
Subscription Based Services are the Future
Netflix. Hulu. Amazon Prime. The Dollar Shave Club. Even Microsoft Office 365. These are all examples of subscription-based services that are on the rise. The Dollar Shave Club built a $615 million-dollar empire in just 5 years by offering razors on a month-to-month subscription. Now, subscription meal services like Hello Fresh and Freshly are on the scene for those too busy to stop by the grocery store to pick up the ingredients for dinner. Subscription services are definitely a trend that will continue to grow going forward.
Invest in Content Developers
The technique that many business owners voted as having the most probable future impact is content marketing. Many businesses are now treating content as a vital tool when it comes to engaging their e-commerce customers. From videos to targeted ads on social media apps, content marketing remains one of the brightest stars on the horizon in ecommerce search engine optimization. To bring people to your e-commerce site, you need content that is memorable, visually appealing, and personalized in nature. How to accomplish that? A good content creator appeals to customers by writing with their interests in mind.
Take Advantage of Micro-Moments
When we have a question, an outstanding 90% of people reach for their smartphone to perform the search to find the answer. This is one of those “micro-moments” that e-commerce is looking to leverage. Whether it is someone searching for a nearby store carrying a specific item, for the ingredients to a recipe, or for that baby-shower gift, or watching a how-to video by entering into this space and giving the customer the information they need, it can inspire trust in your brand.
Give Customers a Personalized Shopping Experience
Google has jumped on this by targeting ads based on people’s search history. As has Amazon, which recommends products based upon what has been searched for and purchased previously. Offering personalized goods and services can also help your business to claim a space in a market that is inundated with similar goods and services. Customers expect the same level of personalized service outside of your e-commerce website, in your external marketing efforts. This means ensuring that your promotional emails are tailored to fit your distinct customers. Create an online community around your brand can help your customers connect with your company and their fellow shoppers. Create a customized loyalty program. Use customer data to offer tailored suggestions based on that specific consumers’ wants and needs.
These trends will make an impact in e-commerce in 2018 and beyond. Putting these into place now can help ensure that your business is positioned to make 2018 one of your best years yet.
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Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, h2h marketing firm | one to one marketing Service Provider Agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Summer Promotions Idea
The goal of marketing is to find ways to help people find and then remember you. Take advantage of this season to make your mark during summer.
The Summer Season When you think of this time of year, warm weather, vacations, and the outdoors come immediately to mind. Associating your promotions with those seasonal interests will automatically connect you with your audience.
Warm Weather Activities – Being outdoors is part of summer. Promotional items can be targeted to the recipients’ activities as spectators or participants. Connecting your company with an enjoyable experience will help build positive associations for you. You can do this by imprinting game supplies like balls, bags, gloves, clothing, etc. with your contact information.
Vacations – With the kids out of school and seasonal schedule changes, many families plan to take a trip. Maps, auto supplies, luggage accessories, hats, and travel information are all appreciated by customers. Providing these items will build long-term visibility for you.
Outdoor Experiences – People enjoy being out-of-doors when the weather is warm and that offers another chance to provide useful or memorable promotions. You can also use the summertime as a time to do a clearance sale.
Sidewalk Sale – Create a festive atmosphere by taking the merchandise from your store outside. This will attract interest from passers-by and advertise the special blowout celebration.
Fair – Partner with other businesses near yours to hold a joint event. Add banners, flags and balloons to go with sales booths. Add games, street entertainers, and special foods to create the atmosphere of a street fair.
Picnic or Camping supplies – As with sports activities, tagging giveaways with your contact branding will bring your organization top of mind when the clothing or equipment is used.
Summer Promotions
The goal with all marketing is to showcase your business. You want your events to attract customers and to keep them feeling positively about you after they’ve left. Promotional products that are perfect for the summer are trip organizers, tote bags, beach towels, water bottles, stadium cups, bag tags, and baseball caps. All of these practical items make great summer giveaways – especially when they are used along with a promotional event. For more summer promotion ideas check out these products.
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