Tag:  onground sales

marketing Service Provider Agency in Amboli

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Amboli is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Amboli tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Service Provider Agency in Amboli

Online Brand

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on “Online Branding for Startups” with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

Authority Rules

Social media and interaction are great branding tools today, but they’ve also become very common. Everyone has access to them and is likely sharing, liking and linking just as much as you are. You have to stand out amongst the rest of the noise. How do you do this? As Mark told us, “people trust perceived authority”. People gravitate towards trusted sources and thought leaders in any given topic. This is why the books on Oprah’s book list receive such high sales number, or why Steve Blank has 79,000 Twitter followers. People trust those people who are authorities in a certain subject area, and therefore, are more likely to buy the products they suggest or follow the advice they provide. Establishing that you have some specialty knowledge in your topic can help you stand out from the white noise of bland retweets and iterations of others’ comments and quotes. Creating a rapport with your audience of trust shows them that you’re reliable, and someone who’s advice is to be trusted. If they follow your tip, procedure, etc, things will be okay.

Google+ is Very Much Alive

Google+, remember that thing? It’s probably the social platform that usually falls to the bottom of your Update To-Do List. Well, start paying attention because it is very much a part of your online branding. Turns out personal Google+ profiles have page rank. Duh, it’s Google. Did we really think the king of search would create something that wasn’t integrated into their algorithms? Creating a personal page, or a community page on Google for your favorite topic or a brand page has an effect on your search rankings. Having a presence on Google+ allows Google to track more data on your content, as well as who and how many people are sharing it. Witness the personalization of search. The bigger your network on Google+, the more they pump up your stuff. This is also where Google Authorship comes in. Linking your Google+ page to your created content allows Google Authorship to post your picture and byline in the search listing. It can also help you understand how your content appears in search with analytics around your authorship.

Panda and Penguin Rule

Google has a bit of a love affair with naming their algorithms after cuddly animals that start with the letter “P”. Panda, created in 2011, and Penguin, created in 2012, are the names of Google’s algorithms that sought to cut down on SEO ninjas. Panda aimed to lower the rank of low quality sites where content was thin or weak. Penguin then decreased the search rankings for sites that violated SEO techniques with keyword stuffing, link stuffing and duplicate content. People that were just throwing a bunch of keywords into their sites or code into the backend to increase search, were shown who’s boss with Google’s improved algorithms. What this mean, is that site with quality content are naturally becoming better ranked sites with Google’s increasing precision in their calculations. Still, for the SEO tricks that you are using in your sites, be aware of Google’s constantly changing algorithms and adjust accordingly. Or Google’s next “Puffin” (let’s say for fun sake) could mean defeat for your online presence.

Attention is the New Currency

Mark told us “you have an average of eight seconds to retain an audience,” and in reading this sentence you just lost half of that. Keywords themselves are not enough anymore. You need strong taglines that draw in an audience, and you need strong content to maintain their attention longer than it takes a bull to knock off a cowboy. Mark says this requires:

1)    Authoritative content 2)    Natural links (These are inbound links site owners didn’t create as part of their “link building” campaign.) 3)    Active social engagement

Create good content. Be earnest in sharing this content, and engaging with your audience. Ultimately, there is no single secret that makes you top dog in search (unless maybe you’re Larry Page’s best friend), but consistent content and insight in your specific topic can help your online branding. Mark reminded us through the day “it’s not the brand name or logo that ultimately draws people, it’s who the people, content creators and thought leaders are who hold authority that draw an audience.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Eksar Colony, campus Marketing Professional, campus Marketing Professional, campus Marketing Professional in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential, marketing Service Provider Agency in Amboli

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marketing Service Provider Agency in Amrut Nagar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Service Provider Agency in Amrut Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Service Provider Agency in Amrut Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Service Provider Agency in Amrut Nagar

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

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The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

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That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail. When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

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As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

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From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?” When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Fanas Wadi, campus Marketing Recruiters, campus Marketing Recruiters, campus Marketing Recruiters in pune, onground sales, Rural sales Promotions, Rural promotions selling, , Colleges branding interactive, society branding interactive, Kiosk branding interactive, marketing Service Provider Agency in Amrut Nagar

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Store Marketing Supplier in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing Supplier in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing Supplier in mumbai

Should Brands Host Experiential Marketing Events For Customers AND Employees?

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Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting an experiential marketing event for employees a waste of time and resources?

Sharing Information During Experiential Marketing Events For Employees

A study conducted by Jack Morton Worldwide revealed that employees respond well to experiential marketing events hosted by their employers. Most employees believe employers should share important information with the rest of the company at this type of event. In fact, when asked how they preferred to receive important company information from their employers, employees ranked “live experiences” second behind “directly from a manager.”

These employees don’t just prefer hearing crucial information in a live setting, they also think they would be able to absorb the information better when it is presented in this environment. This could be because they have the opportunity to ask questions about what is being presented, which helps them gain a deeper understanding of the topic being discussed. Even if they don’t ask a question, other employees might, and the answers to these questions can clear up questions on everyone’s minds.

Experiential Marketing Events As Rewards For Employees

Employers should consider hosting experiential marketing events when they have important information to share with their employees. But, this is not the only time that an event is appropriate. Some employers host experiential marketing events for their employees when they want to reward them for their hard work. For example, if the company meets all of its annual goals, they may host an event with fun activities to thank their employees for exceeding all expectations.

Saying thank you to employees in this manner is a great way to show employees how valuable they are to the company. Employees are more motivated and engaged with their work when they feel appreciated, so this type of gesture can pay off in a major way.

Training Opportunities During Experiential Marketing Events

Companies that are launching a new product line should also consider hosting experiential marketing events for their employees. Employees should be trained on new products and services before they launch to ensure that they understand the direction the company is heading in and are able to communicate with customers about the new offerings. Instead of sending employees an email or showing them a boring PowerPoint presentation, host an experiential marketing event to train your employees.

For example, let’s say you are launching a new tablet device. Host an event for employees and let them test out the new product and ask questions about its capabilities before it hits the market. It’s much easier for employees to learn when they have this type of hands-on training—especially in a relaxed, event setting. Everyone from the sales team to the accountants will be able to confidently communicate with people outside of the organization about the new product after attending this type of event.

Although it’s not necessary to host an experiential marketing event every time a new product is launched, it is a good idea to consider training employees in this setting when a new product line or complex product is being released. This is also a great way to train new employees, but if you only onboard a few employees at a time, it may not be feasible to implement this strategy.

Tips For Hosting Experiential Marketing Events For Employees

As you can see, there are many reasons to consider hosting an experiential marketing event for your employees. If you decide to host an event for your employees, there are a few tips to keep in mind to ensure it is a success.

Since this for your employees, think of a way to incorporate them into the event. For example, if part of your company’s mission is to give back to the community, recognize a few employees who are fulfilling this mission. Talk about how these employees have contributed to the community and thank them for their efforts. This is a great way to make the employees the center of attention.

Many brands hire third party marketing agencies to help plan the experiential marketing event for their employees. This is recommended because planning an experiential marketing event requires a unique skillset, so it’s best to call upon the experts. But, even though you are working with a third party agency, let your employees participate in the planning process if they’re interested. Ask employees from various parts of the business if they would be interested in sharing ideas for the upcoming event. Even though the event is being hosted for the employees, there’s no reason why they can’t recommend ways to make it more fun or effective. In fact, they will appreciate that you are asking for input because you are so committed to hosting a successful event for them.

Whatever you do, make sure the event that you plan for your employees is inclusive. There’s nothing more demoralizing than finding out that you were not one of the employees invited to attend a company event. If the event is for all employees that were recently hired, make sure every new employee is invited. If it’s for the sales department, every salesperson should be on the list.

Interactive Advertising, Store Marketing Supplier, Store Marketing Supplier, Store Marketing Supplier in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential, Store Marketing Supplier in mumbai

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Store Marketing Team in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Store Marketing Team in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Store Marketing Team in mumbai

The Five Pillars of Experiential Marketing1

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The Experiential Marketing Summit is an annual conference that brings together leaders in the marketing world. At last year’s event, the Vice President of Experience Marketing at Adobe, Alex Amado, spoke about what he considers to be the five pillars of experiential marketing. Adobe is one brand that has embraced experiential marketing from the very beginning, so all eyes in the room were on him during this keynote address. Here’s a look at the five pillars of experiential marketing that make every event a success:

Design

The design of an experiential marketing event should be of the utmost importance to every brand. This doesn’t mean that the design of the event should just be visually appealing, but also that it should convey a strong message about your brand. Guests should immediately know who the brand is and what they stand for when they walk into an event.

The event should also be designed in a way that makes the experience easy to understand. For example, when GE wanted to host an event to show industry professionals how they were providing global healthcare solutions to impoverished countries around the world, they relied heavily on the event’s design. The company set up several “movie sets” designed to look like various parts of the world that they had helped, including rural African villages and emergency rooms. Then, doctors stood in front of each set to explain to guests how GE’s initiative was impacting these areas. During this event, the design was used to make an impact on guests and clearly illustrate the difference that GE was making around the world.

Community

An experiential marketing event should also embrace the community of the brand’s potential and existing customers. One brand that seamlessly incorporated their community into their experiential marketing event was Google.

Google announced plans to give away $5.5 million to nonprofit organizations in the San Francisco Bay area. Instead of letting executives decide where this money would go, the company enlisted the community’s help. Google set up interactive posters throughout the city in places such as bus shelters, restaurants, and shopping centers. The posters asked the community one simple question: where should the $5.5 million go? People in the community could then tap on the poster to vote for a specific cause such as helping parents and teachers connect, growing small businesses, or helping at-risk kids graduate.

This is a perfect example of how companies should embrace their communities. Google recognized that their donation could lead to significant change in the community, so they allowed the community to decide what needed to be changed. In this example, Google’s community was the actual community of San Francisco, but for many brands, the community is their target audience.

Engagement

Experiential marketing is all about engagement, so it’s no surprise that this is one of the five pillars of this strategy. In the past, brands engaged in one-way communication with their consumers. The brands sent messages via TV commercials, billboards, or print ads, and consumers did not have the ability to respond. But now, consumers demand that brands engage in two-way conversations with them. Consumers want to be able to provide feedback, share their concerns, and ask questions in order to gain a deeper understanding of the brand. Fortunately, this is all possible at experiential marketing events.

Guests should be able to test new products, speak with brand ambassadors, and participate in fun brand-related activities at an experiential marketing event. Even if guests are not actually purchasing the brand’s products, they are still engaging with the brand. Giving guests this type of positive experience is the first step to converting them into customers and building a lifelong relationship with them.

During the event planning process, marketers should constantly ask themselves how guests will engage with the brand. If there are not enough opportunities for guests to engage directly with the brand, changes need to be made in order for the event to be a success.

Data

Marketers should rely heavily on data both before and after an experiential marketing event. Before the event, marketers should use data to figure out where the event should be held, the best way to communicate to their target audience, and what results they should expect. After the event, marketers should analyze the data collected from the event to determine if the event was a success. This data should also be used to improve future events. For example, let’s say the data reveals that the vast majority of guests heard about the event on Instagram and none of the guests heard about the event on Twitter. When planning the next event, marketers should reference this data when determining the best way to invite members of their target audience.

Culture

Brands must have a customer-centric culture in order to plan successful experiential marketing events. If everyone in the company knows that the customer always comes first, this will help them make better decisions when it comes to planning and hosting an experiential marketing event. The event will truly be designed with the customer in mind, which makes it much more enjoyable for guests.

It’s important for brands to hire brand ambassadors that understand the idea of a customer-centric culture. The brand ambassadors will be the face of your brand during an experiential marketing event, so they must be trained to make sure every guest has a pleasant and memorable experience. If they don’t put the customers first, guests will assume that your company doesn’t either.

Interactive Product Demonstration, Store Marketing Team, Store Marketing Team, Store Marketing Team in pune, onground sales, Rural sales Promotions, Rural promotions selling, , Colleges branding interactive, society branding interactive, Kiosk branding interactive, Store Marketing Team in mumbai

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campus Marketing Professional in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and campus Marketing Professional in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

campus Marketing Professional in mumbai

Online Brand

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on “Online Branding for Startups” with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

Authority Rules

Social media and interaction are great branding tools today, but they’ve also become very common. Everyone has access to them and is likely sharing, liking and linking just as much as you are. You have to stand out amongst the rest of the noise. How do you do this? As Mark told us, “people trust perceived authority”. People gravitate towards trusted sources and thought leaders in any given topic. This is why the books on Oprah’s book list receive such high sales number, or why Steve Blank has 79,000 Twitter followers. People trust those people who are authorities in a certain subject area, and therefore, are more likely to buy the products they suggest or follow the advice they provide. Establishing that you have some specialty knowledge in your topic can help you stand out from the white noise of bland retweets and iterations of others’ comments and quotes. Creating a rapport with your audience of trust shows them that you’re reliable, and someone who’s advice is to be trusted. If they follow your tip, procedure, etc, things will be okay.

Google+ is Very Much Alive

Google+, remember that thing? It’s probably the social platform that usually falls to the bottom of your Update To-Do List. Well, start paying attention because it is very much a part of your online branding. Turns out personal Google+ profiles have page rank. Duh, it’s Google. Did we really think the king of search would create something that wasn’t integrated into their algorithms? Creating a personal page, or a community page on Google for your favorite topic or a brand page has an effect on your search rankings. Having a presence on Google+ allows Google to track more data on your content, as well as who and how many people are sharing it. Witness the personalization of search. The bigger your network on Google+, the more they pump up your stuff. This is also where Google Authorship comes in. Linking your Google+ page to your created content allows Google Authorship to post your picture and byline in the search listing. It can also help you understand how your content appears in search with analytics around your authorship.

Panda and Penguin Rule

Google has a bit of a love affair with naming their algorithms after cuddly animals that start with the letter “P”. Panda, created in 2011, and Penguin, created in 2012, are the names of Google’s algorithms that sought to cut down on SEO ninjas. Panda aimed to lower the rank of low quality sites where content was thin or weak. Penguin then decreased the search rankings for sites that violated SEO techniques with keyword stuffing, link stuffing and duplicate content. People that were just throwing a bunch of keywords into their sites or code into the backend to increase search, were shown who’s boss with Google’s improved algorithms. What this mean, is that site with quality content are naturally becoming better ranked sites with Google’s increasing precision in their calculations. Still, for the SEO tricks that you are using in your sites, be aware of Google’s constantly changing algorithms and adjust accordingly. Or Google’s next “Puffin” (let’s say for fun sake) could mean defeat for your online presence.

Attention is the New Currency

Mark told us “you have an average of eight seconds to retain an audience,” and in reading this sentence you just lost half of that. Keywords themselves are not enough anymore. You need strong taglines that draw in an audience, and you need strong content to maintain their attention longer than it takes a bull to knock off a cowboy. Mark says this requires:

1)    Authoritative content 2)    Natural links (These are inbound links site owners didn’t create as part of their “link building” campaign.) 3)    Active social engagement

Create good content. Be earnest in sharing this content, and engaging with your audience. Ultimately, there is no single secret that makes you top dog in search (unless maybe you’re Larry Page’s best friend), but consistent content and insight in your specific topic can help your online branding. Mark reminded us through the day “it’s not the brand name or logo that ultimately draws people, it’s who the people, content creators and thought leaders are who hold authority that draw an audience.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Eksar Colony, campus Marketing Professional, campus Marketing Professional, campus Marketing Professional in pune, onground sales, Rural sales selling, Rural promotions sales, , Colleges branding experiential, society branding experiential, Kiosk branding experiential, campus Marketing Professional in mumbai

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campus Marketing Recruiters in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and campus Marketing Recruiters in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

campus Marketing Recruiters in mumbai

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

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The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

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That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail. When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

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As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

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From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?” When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

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Store Marketing Supplier in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Store Marketing Supplier in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Store Marketing Supplier in navi mumbai

Should Brands Host Experiential Marketing Events For Customers AND Employees?

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Experiential marketing events are hosted by brands around the world who want to raise brand awareness, promote their products or services, acquire new customers, or build better relationships with their existing customers. These events are traditionally used to facilitate communication between the brand and the customer. But, some companies host experiential marketing events for their employees instead of their customers. Should more brands jump on this bandwagon? Or is hosting an experiential marketing event for employees a waste of time and resources?

Sharing Information During Experiential Marketing Events For Employees

A study conducted by Jack Morton Worldwide revealed that employees respond well to experiential marketing events hosted by their employers. Most employees believe employers should share important information with the rest of the company at this type of event. In fact, when asked how they preferred to receive important company information from their employers, employees ranked “live experiences” second behind “directly from a manager.”

These employees don’t just prefer hearing crucial information in a live setting, they also think they would be able to absorb the information better when it is presented in this environment. This could be because they have the opportunity to ask questions about what is being presented, which helps them gain a deeper understanding of the topic being discussed. Even if they don’t ask a question, other employees might, and the answers to these questions can clear up questions on everyone’s minds.

Experiential Marketing Events As Rewards For Employees

Employers should consider hosting experiential marketing events when they have important information to share with their employees. But, this is not the only time that an event is appropriate. Some employers host experiential marketing events for their employees when they want to reward them for their hard work. For example, if the company meets all of its annual goals, they may host an event with fun activities to thank their employees for exceeding all expectations.

Saying thank you to employees in this manner is a great way to show employees how valuable they are to the company. Employees are more motivated and engaged with their work when they feel appreciated, so this type of gesture can pay off in a major way.

Training Opportunities During Experiential Marketing Events

Companies that are launching a new product line should also consider hosting experiential marketing events for their employees. Employees should be trained on new products and services before they launch to ensure that they understand the direction the company is heading in and are able to communicate with customers about the new offerings. Instead of sending employees an email or showing them a boring PowerPoint presentation, host an experiential marketing event to train your employees.

For example, let’s say you are launching a new tablet device. Host an event for employees and let them test out the new product and ask questions about its capabilities before it hits the market. It’s much easier for employees to learn when they have this type of hands-on training—especially in a relaxed, event setting. Everyone from the sales team to the accountants will be able to confidently communicate with people outside of the organization about the new product after attending this type of event.

Although it’s not necessary to host an experiential marketing event every time a new product is launched, it is a good idea to consider training employees in this setting when a new product line or complex product is being released. This is also a great way to train new employees, but if you only onboard a few employees at a time, it may not be feasible to implement this strategy.

Tips For Hosting Experiential Marketing Events For Employees

As you can see, there are many reasons to consider hosting an experiential marketing event for your employees. If you decide to host an event for your employees, there are a few tips to keep in mind to ensure it is a success.

Since this for your employees, think of a way to incorporate them into the event. For example, if part of your company’s mission is to give back to the community, recognize a few employees who are fulfilling this mission. Talk about how these employees have contributed to the community and thank them for their efforts. This is a great way to make the employees the center of attention.

Many brands hire third party marketing agencies to help plan the experiential marketing event for their employees. This is recommended because planning an experiential marketing event requires a unique skillset, so it’s best to call upon the experts. But, even though you are working with a third party agency, let your employees participate in the planning process if they’re interested. Ask employees from various parts of the business if they would be interested in sharing ideas for the upcoming event. Even though the event is being hosted for the employees, there’s no reason why they can’t recommend ways to make it more fun or effective. In fact, they will appreciate that you are asking for input because you are so committed to hosting a successful event for them.

Whatever you do, make sure the event that you plan for your employees is inclusive. There’s nothing more demoralizing than finding out that you were not one of the employees invited to attend a company event. If the event is for all employees that were recently hired, make sure every new employee is invited. If it’s for the sales department, every salesperson should be on the list.

 

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Store Marketing Team in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Store Marketing Team in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Store Marketing Team in navi mumbai

The Five Pillars of Experiential Marketing1

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The Experiential Marketing Summit is an annual conference that brings together leaders in the marketing world. At last year’s event, the Vice President of Experience Marketing at Adobe, Alex Amado, spoke about what he considers to be the five pillars of experiential marketing. Adobe is one brand that has embraced experiential marketing from the very beginning, so all eyes in the room were on him during this keynote address. Here’s a look at the five pillars of experiential marketing that make every event a success:

Design

The design of an experiential marketing event should be of the utmost importance to every brand. This doesn’t mean that the design of the event should just be visually appealing, but also that it should convey a strong message about your brand. Guests should immediately know who the brand is and what they stand for when they walk into an event.

The event should also be designed in a way that makes the experience easy to understand. For example, when GE wanted to host an event to show industry professionals how they were providing global healthcare solutions to impoverished countries around the world, they relied heavily on the event’s design. The company set up several “movie sets” designed to look like various parts of the world that they had helped, including rural African villages and emergency rooms. Then, doctors stood in front of each set to explain to guests how GE’s initiative was impacting these areas. During this event, the design was used to make an impact on guests and clearly illustrate the difference that GE was making around the world.

Community

An experiential marketing event should also embrace the community of the brand’s potential and existing customers. One brand that seamlessly incorporated their community into their experiential marketing event was Google.

Google announced plans to give away $5.5 million to nonprofit organizations in the San Francisco Bay area. Instead of letting executives decide where this money would go, the company enlisted the community’s help. Google set up interactive posters throughout the city in places such as bus shelters, restaurants, and shopping centers. The posters asked the community one simple question: where should the $5.5 million go? People in the community could then tap on the poster to vote for a specific cause such as helping parents and teachers connect, growing small businesses, or helping at-risk kids graduate.

This is a perfect example of how companies should embrace their communities. Google recognized that their donation could lead to significant change in the community, so they allowed the community to decide what needed to be changed. In this example, Google’s community was the actual community of San Francisco, but for many brands, the community is their target audience.

Engagement

Experiential marketing is all about engagement, so it’s no surprise that this is one of the five pillars of this strategy. In the past, brands engaged in one-way communication with their consumers. The brands sent messages via TV commercials, billboards, or print ads, and consumers did not have the ability to respond. But now, consumers demand that brands engage in two-way conversations with them. Consumers want to be able to provide feedback, share their concerns, and ask questions in order to gain a deeper understanding of the brand. Fortunately, this is all possible at experiential marketing events.

Guests should be able to test new products, speak with brand ambassadors, and participate in fun brand-related activities at an experiential marketing event. Even if guests are not actually purchasing the brand’s products, they are still engaging with the brand. Giving guests this type of positive experience is the first step to converting them into customers and building a lifelong relationship with them.

During the event planning process, marketers should constantly ask themselves how guests will engage with the brand. If there are not enough opportunities for guests to engage directly with the brand, changes need to be made in order for the event to be a success.

Data

Marketers should rely heavily on data both before and after an experiential marketing event. Before the event, marketers should use data to figure out where the event should be held, the best way to communicate to their target audience, and what results they should expect. After the event, marketers should analyze the data collected from the event to determine if the event was a success. This data should also be used to improve future events. For example, let’s say the data reveals that the vast majority of guests heard about the event on Instagram and none of the guests heard about the event on Twitter. When planning the next event, marketers should reference this data when determining the best way to invite members of their target audience.

Culture

Brands must have a customer-centric culture in order to plan successful experiential marketing events. If everyone in the company knows that the customer always comes first, this will help them make better decisions when it comes to planning and hosting an experiential marketing event. The event will truly be designed with the customer in mind, which makes it much more enjoyable for guests.

It’s important for brands to hire brand ambassadors that understand the idea of a customer-centric culture. The brand ambassadors will be the face of your brand during an experiential marketing event, so they must be trained to make sure every guest has a pleasant and memorable experience. If they don’t put the customers first, guests will assume that your company doesn’t either.

 

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one2one Marketing Service Provider Agency in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active one2one Marketing Service Provider Agency in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

one2one Marketing Service Provider Agency in navi mumbai

Coordinator Job in Pune

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one2one Marketing Services in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active one2one Marketing Services in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

one2one Marketing Services in navi mumbai

Promoters Jobs

JOB ROLE & SKILLS REQUIRED :

*Organize the store display. *Achieving budgeted Sales target. *Assisted customers with product selection and queries. *Decent Communication skill *Working Experience as Sales Promoter *Experience- Electronic Retail Sales *Traveling around the City and visiting Garment Retail Stores and Inviting them for our upcoming Exhibition in Pune And Mumbai *Should be familiar with city and willing to travel regularly within the city and to surrounding cities to promote the show. *Should be good with oral and written communications in English, Hindi and Regional Language *Those having their own bike / vehicle would be preferred. *Good Stipend + Work Experience Certificate

Work And Activity

Malls Activity Retail Activity In-Shops Activity Society Activity Corporate Activity

Job Locations: Pune & Mumbai

Time  depend on promoters  Mostly Saturday And Sunday Pay : Depend on promoters Profile  

Send Your Resume : info@fulcrumresources.in

Or Call : 9096311922

 

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