one2one marketing Outsourcing firm Kandivali | one2one marketing Outsourcing firm mumbai

one2one marketing Outsourcing firm Kandivali

Fulcrum Marketing is a strategic one2one marketing Outsourcing firm Kandivali. Our team of marketing consultants also specialise in marketing planning and one2one marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a one2one marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , one2one marketing Outsourcing firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

one2one marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and one2one marketing Outsourcing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

one2one marketing,one2one marketing Outsourcing firm Kandivali

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kandivali

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kandivali, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

one2one marketing 

one2one marketing Outsourcing firm

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

one2one marketing Plan and one2one marketing Strategy

one2one marketing Outsourcing firm mumbai

Kandivali, mumbai

Overview

Kandivali is a suburb in the north of Mumbai. It is divided into two areas : Kandivali East and Kandivali West. The last few years have seen Kandivali East rising to be amongst the topmost localities of the western suburbs owing to its large-scale development. Some of the oldest areas within this neighbourhood include Ashok Nagar, Akurli Village, Samata Nagar, etc. It enjoys good connectivity with the Western Highway. There are also some heritage buildings located around this area, such as The Western Railway Building at Churchgate, David Sassoon Library, etc.

Kandivali is a suburb in the north of Mumbai. It is divided into two areas : Kandivali East and Kandivali West. The last few years have seen Kandivali East rising to be amongst the topmost localities of the western suburbs owing to its large-scale development. Some of the oldest areas within this neighbourhood include Ashok Nagar, Akurli Village, Samata Nagar, etc. It enjoys good connectivity with the Western Highway. There are also some heritage buildings located around this area, such as The Western Railway Building at Churchgate, David Sassoon Library, etc.

Connectivity

Situated off the Western Highway, Kandivali East offers an easy accessibility to all the prominent parts of the city. The Borivali Railway Station is just a 10 minutes drive from here, while the airport is 30 minutes away. Kandivali railway station is a busy station along the Western Line of the Mumbai Suburban railway. Some of the key strategic roads include the Malad-Andheri Link Road, Western Highway on the east, Mulund-Goregaon Link Road, S.V. Road, and Link Road on the west. BEST buses are the lifeline of the area, linking it to key areas such as Thanku Village, Ashok Nagar, Hanuman Nagar, Damu Nagar, Samata Nagar, etc. Bus services are also available to areas like Kashimira and Borivali.

Real estate

The main factors that have led to the increase in demand for property in this area include connectivity to the Western Highway, SV Road, and rich social infrastructure. Homebuyers also look up to it as an attractive residential destination due to its close proximity to commercial destinations like Andheri, Bandra-Kurla Complex and Goregaon.

Social infrastructure

Cambridge School, Gundecha School, Samata Vidya Mandir School, Lokhandwala Foundation School, Thakur Shyam Narayan High School, St, Lawrence High School, Anudatta School and Junior College, Oxford Public School, Thakur College of Engineering & Technology, Thakur Institute of Management Studies and Research, Nirmala Memorial Foundation College of Commerce and Science, etc. are the key educational institutions of this area.
Sanchaiti Super Specialty Hospital, Asha Hospital, Gokul Hospital, Surbhi Life Care Hospital, Shree Sai Hospital, Vansh Hospital, Aditi Hospital, Suryakiran Multi Specialty Hospital, ESIS Hospital, Akurli Road Municipal Maternity Home, Jeevan Jyoti Hospital, and many other healthcare centres serve this locality.
Kandivali East also enjoys the services of several banks operating here, such as Axis Bank, Bank of Maharashtra, State Bank of India, ICICI Bank, Karnataka Bank, Indian Overseas Bank, Punjab National Bank, and others. The area is also dotted with ATMs, petrol pumps, bus stops, and other basic social amenities.

Under the hood
located along the western borders of the sanjaygandhi national park is the semi-posh suburb of kandivali (east). densely populated and with top-notch facilities, residential property in kandivali(east)lies close to the heart of the city which makes reaching all the hip spots easy. The presence of educational institutions such as ryan international school makes it an easier choice for families to settle in the area
a sophisticated suburb

nestled between the sanjaygandhi national park and hubbub of main city mumbai, kandivali (east) is an old locality that is now bustling with activity. the roads are bordered with trees and the apartments here are a mix of old and new structures. the fast-paced lifestyle during the day mingles with quiet drink and a movie at night. the life at kandivali (east) is meant for those who can survive the speed of mumbai
The Neighbours
kandivali (east) properties are occupied by families of working professionals with pockets of television personalities
What You Will Find
the glam of television and the hubbub of malls and easy commute to the rest of the city
Living It Up
a hip nightlife, restaurants serving continental cuisine and shopping for designer clothes
What You Will Not Find
kandivali property is not known for its quiet atmosphere as the area is always buzzing with excitement
The Locality Scape
a property for sale in Kandivali could be land or an apartment in high to medium-rise buildings
Find Joy In
delicious food from street stalls to the many restaurants
Cosmopolitan Families
the homes and apartments inkandivali (east) largely comprise of families of working individuals from all over India. densely populated, one can find many iranian, parsi, maratha colonies and homes of several television stars sprinkled around the area

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan