Tag: one to one marketing enterprise Khotachiwadi  

Business to consumer marketing | one to one marketing enterprise Khotachiwadi

Retail and In-Store promotion Agency, Business to consumer marketing | one to one marketing enterprise Khotachiwadi

We help brands to connect with consumers at the point of purchase – driving incremental sales, Business to consumer marketing & one to one marketing enterprise creating new consumers and brand advocates.

At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.

If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.

Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.

We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.

With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.

Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.

Small Business Brand Marketing:Business to consumer marketing | one to one marketing enterprise Khotachiwadi

5 Tips For Taking Your Brand to Market

Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.

Tip 1: Get your messaging right

In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.

Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.

Tip 2: Choose the right channels

Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.

Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.

Tip 3: Provide clear calls to action – and incentives for following them

Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.

Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.

Tip 4: Go for the highest quality you can afford

While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.

Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.

Tip 5: Know your goals from the outset

Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.

When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.

While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.

Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.

We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…

 

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Business to consumer marketing | one to one marketing enterprise Khotachiwadi

| Business to consumer marketing Brand Awareness Khotachiwadi

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Business to consumer marketing | one to one marketing enterprise Khotachiwadi

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retail shop marketing | shopper marketing Plan Khotachiwadi

We power the mechanics behind your promotional marketing. Providing fully integrated fulfilment services that are intelligent and flexible enough to manage your ideas, growth and promotional objectives. Our multi-channel solutions provide a solid infrastructure for your project, whilst our history and experience allows you to benefit from what we have learnt over the last 10 years. retail shop marketing | shopper marketing Plan Khotachiwadi

Consumers have changed, media has evolved and so have our solutions.

Our solutions to your activity include:
Ecommerce
On-pack promotions & competitions
Loyalty & Reward programmes
Customer helplines
POS – Collation & Distribution
Product Sampling
Contract packing
Database Management
Kitting & relabeling
Digital services

 

About Us

At Fulcrum, we consider ourselves the home of marketing logistics solutions, and have done so since we were established back in the ’s. As specialists in promotional marketing, large volume contract packing and customer service, we pride ourselves on our ability to help brands connect with their customers.

we are able to deliver agile, flexible and dynamic solutions for our clients. It’s for these reasons that we have maintained long-standing relationships with some of the mumbai’s leading brands. Our clients come in all different shapes, sizes and sectors which include retail, public sector, cosmetics & personal care, beverage, financial services and travel to name just a few. However, it’s our culture and values that set us apart from the rest, as working with Fulcrum means you are doing business with a trusted partner who puts your brand integrity at the forefront of everything we do.

At Fulcrum, we truly believe that having an empowered workforce helps us to deliver the best possible service for our clients, which is why we set up the Fulcrum Academy. The academy supports our employees in their quest for personal and professional development, it gives individuals who are ambitious and want to further their own skills and careers the opportunity to gain further qualifications. We offer a wide range of learning opportunities f to professional body qualifications, as we believe our staff are at the heart of the business and its success.

We’re more than just a marketing logistics partner, we’re your brand ambassadors. Working with you to ensure you deliver a customer experience to be proud of.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Brand Activation

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

 

 

 

 

 

 

 

 

 

 

Personal selling – when and how Work

One of the most ancient techniques of marketing, personal selling was widely used when large scale production was unknown and the market size was limited. But even today, personal selling could an effective tool for companies to target individual prospects more specifically.

The American Marketing Association defines personal selling as an “oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales”. Unlike advertising, it involves a one-to-one relationship with a customer. It is the oral presentation of a tangible and intangible product by a seller to a prospect for the purpose of completing an exchange.

What is the benefit of personal selling? it allows the salespersons to judge the reaction of customers to their sales presentations and thus, give an opportunity to vary the message for better understanding.

With the increase in competition at domestic market and due to increasing number of foreign players, the importance of salespersons has multiplied in the marketing effort of a firm. Combining it with other promotional mix tools, particularly with advertising, personal selling can be used tactically to intensify the marketing effort.

However, personal selling is relatively costly, and therefore its economic efficiency needs to be thoroughly evaluated while applying for marketing. In certain marketing situations, personal selling can provide efficient solution to firm’s selling problems.

* Product situation: Personal selling is relatively more effective and economical when a product is of a high unit value, when it is in the introductory stage of its life cycle, when it requires personal attention to match specific consumer needs, or when it requires product demonstration or after-sales services.
* Market situation: Personal selling is effective when a firm serves a small number of large-size buyers, or a small-local market. Also, it can be used effectively when an indirect channel of distribution is used for selling to agents or middlemen.
* Company situation: Personal selling situation can be best utilised when a firm is not in a suitable position to use non-personal communication media, or it cannot afford to have a large and regular advertising outlay
* Consumer behaviour situation: Personal selling should be adopted by a company when purchases are valuable but infrequent, or when competition is at such a level that consumers require persuasion and follow-up.

It must be kept in mind that a company must put in place an effective salesforce management system to reap the benefits of personal selling. Today personal selling has become a challenging profession with a significant change in the role of salespersons from being a simple order taker to that of an order motivator or consultant to the buyers. They are the major link in the total marketing strategy for the company.

Personal selling is an integral part of a company’s strategy marketing communication, which is a continuing dialogue between marketers and buyers with the objectives to inform, remind and persuade the latter to buy the product. In this effort, personal selling, along with other tools such as advertising, publicity, sales promotions, and packaging, could be very effective.

To garner the benefits of personal selling, it is also important to put in place an effective salesforce management system with a proper size, structure, and design of salesforce. Recruitment, selection, training, supervision, and evaluation of the salesforce also play a crucial role in this process.

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Business to consumer marketing | one to one marketing enterprise Khotachiwadi

 

We inspire the people who
power your business

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you.

At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Way beyond simple off-the-shelf loyalty schemes, each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people.

We engage and inspire the people that matter – the people who power your business.

Business to consumer marketing | one to one marketing enterprise Khotachiwadi

Fulcrum are a market leading, independent and energetic btl , marketing , customer incentive agency with an absolute passion for prize fulfilment, holiday incentives, travel prizes and customer service.

We’re not just another agency, we’re a team made up of prize experts that are fanatical about delivering exceptional customer journeys. Between us we have years of prize delivery experience, and we’ve learnt from this experience that it’s all in the detail, and we’re just great at detail.

We work with some of the world’s leading brands, marketing agencies and media owners, trusted to manage their customers, top performers, VIP’s and most valued clients.

 

Marketing spending

Marketing spending is an organization’s total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the “marketing spending” metric very useful.To predict how selling costs change with sales, a firm must distinguish between fixed selling costs and variable selling costs. Recognizing the difference between fixed and variable selling costs can help firms account for the relative risks associated with alternative sales strategies. In general, strategies that incur variable selling costs are less risky because variable selling costs will remain lower in the event that sales fail to meet expectations.

Purpose

This metric’s purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a firm’s overall discretionary expenditures. As such, they are important determinants of short-term profits. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between fixed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales. Generally, this classification will require a “line-item by line-item” review of the entire marketing budget.

Rather than varying with unit sales, total variable selling costs are more likely to vary directly with the monetary value of the units sold – that is, with revenue. Thus, it is more likely that variable selling costs will be expressed as a percentage of revenue, rather than a certain monetary amount per unit. The classification of selling costs as fixed or variable will depend on an organization’s structure and on the specific decisions of management. A number of items, however, typically fall into one category or the other – with the proviso that their status as fixed or variable can be time specific. In the long run, all costs eventually become variable

Over typical planning periods of a quarter or a year, fixed marketing costs might include

  • Sales force salaries and support.
  • Major advertising campaigns, including production costs.
  • Marketing staff.
  • Sales promotion material, such as point-of-purchase sales aids, coupon production, and distribution costs.
  • Cooperative advertising allowances based on prior-period sales.

Variable marketing costs might include:

  • Sales commissions paid to sales force, brokers or manufacturer representatives.
  • Sales bonuses contingent on reaching sales goals.
  • Off-invoice and performance allowances to trade, which are tied to current volume.
  • Early payment terms (if included in sales promotion budgets).
  • Coupon face-value payments and rebates, including processing fees.
  • Bill-backs for local campaigns (a bill-back requires customers to submit proof of performance to receive payment or credit whereas an off-invoice are simply deducted from invoice totals). These are conducted by retailers but reimbursed by national brand and cooperative advertising allowances, based on current period sales.

Marketers often do not consider their budgets in fixed and variable terms, but they can derive at least two benefits by doing so.

First, if marketing spending is in fact variable, then budgeting in this way is more accurate. Some marketers budget a fixed amount and then face an end-of-period discrepancy or “variance” if sales miss their declared targets. By contrast, a flexible budget – that is, one that takes account of its genuinely variable components – will reflect actual results, regardless of where sales end up. Second, the short-term risks associated with fixed marketing costs are greater than those associated with variable marketing costs. If marketers expect revenues to be sensitive to factors outside their control – such as competitive actions or production shortages – they can reduce risk by including more variable and less fixed spending in their budgets.

A classic decision that hinges on fixed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the firm fails to achieve its revenue targets. By contrast, when a firm uses third-party brokers to sell its goods on commission, its selling costs decline when sales targets are not me.

 

 

 

Business to consumer marketing Khotachiwadi

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