modern trade marketing | Loyalty marketing Career Cotton Green

August 26, 2019August 26, 2019dilipfulcrum

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

modern trade marketing | Loyalty marketing Career Cotton Green

Marketing Planning Roles

16.1 Marketing Planning Roles

Learning Objective

Identify the people responsible for creating marketing plans in organizations.

Who, within an organization, is responsible for creating its marketing plans? From our discussion above, you might think the responsibility lies with the organization’s chief marketing officer (CMO). The reality is that a team of marketing specialists is likely to be involved. Sometimes multiple teams are involved. Many companies create marketing plans at the divisional level. For example, Rockwell International has so many different business areas that each does its own strategic planning. The division responsible for military avionics, for instance, creates its own marketing plans and strategies separately from the division that serves the telecommunications industry. Each division has its own CMO.

Figure 16.1

Rockwell International’s many divisions serve a diverse set of industries, from military avionics and communications to consumer and business telecommunications. That’s why Rockwell develops marketing plans at the division level (business-unit level).

5chw4r7z – MAPS Air Museum – CC BY-SA 2.0.

Some of the team members specialize in certain areas. For example, the copier company Xerox has a team that specializes in competitive analysis. The team includes an engineer who can take competitors’ products apart to see how they were manufactured, as well as a systems analyst who tests them for their performance. Also on the team is a marketing analyst who examines the competition’s financial and marketing performance.

Some marketing-analyst positions are entry-level positions. You might be able to land one of these jobs straight out of college. Other positions are more senior and require experience, usually in sales or another area of marketing. Marketing analysts, who are constantly updating marketing information, are likely to be permanent members of the CMO’s staff.

In some consumer-goods companies with many brands (such as P&G and SC Johnson), product—or brand—managers serve on their firm’s marketing planning teams on an as-needed basis. These individuals are not permanent members of the team but participate only to the extent that their brands are involved. Many other members of the firm will also participate on marketing planning teams as needed. For example, a marketing researcher is likely to be part of such a team when it needs data for the planning process.

Key Takeaway

The CMO of a business unit is likely to be responsible for the creation of its marketing plan. However, the CMO is generally assisted by marketing professionals and other staff members, who often work on marketing planning teams as needed. Marketing analysts, however, are permanent members of the CMO’s staff.

Review Questions

Who is involved in the creation of a marketing plan?
In addition to marketing analysts, what other members of an organization help create marketing plans?

Interactive marketing
modern trade marketing, Loyalty marketing Career, Business To Business marketing agent ,
Residential Society Marketing Campaigns, retail Store marketing, house to house marketing company,
direct Response marketing company , guerrilla marketing company, tech parks Marketing company ,
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Residential Society Marketing Campaigns | retail Store marketing Cotton Green

August 26, 2019August 26, 2019dilipfulcrum

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

Why Brands Use Storytelling to Create Human Connections with Consumers

Why Storytelling?

Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories can give your brand a powerful voice and something consumers can relate to. The most successful brands like Apple, Amazon, Facebook, and Google are masterful storytellers that connect with their users through authentic, human stories, suggesting that storytelling is a must for growing your brand and building a base of loyal brand advocates.

In the ever-changing marketing landscape, if brands want to be successful, they can no longer take the “all about me” position; consumers want the focus on them. Therefore, according to Jon Hamm’s Adweek article “Why Agencies and Brands Need to Embrace True Storytelling,” brands need to move away from thinking about branded content and embrace true storytelling. Stories allow the audience to develop their own imagery and detail, thereby co-creating. Whereas content is primarily created in the internal mind of the content originator, without being mindful of the context of the audience.

According to Daniel Newman’s “In the Age of Experience: The Best Brands Tell Better Stories and Make You a Part of Them,” consumers don’t want to be “sold at”—to have advertisement pushed in their faces. We are in the age of “me,” where the best content is:

Entertaining with heart and soul (not business stats).
Involves consumers, understands their needs, and makes them the main character of the story.
Makes consumers feel something about your brand but more importantly, feel something about themselves.

Truly great storytellers like Apple, which has been identified as the top storytelling brand in the UK for the fourth year in a row, according to creative agency Aesop’s 2016 research, recognize that the most powerful stories happen in the mind of the audience, making every story unique and personal for the individual. Apple’s brand story—technology can be beautiful and human as well as functional—is clear in its storytelling about what it looks like for customers to successfully use Apple products. Apple’s TV spots for the iPhone 6S put its customers at the center of the story: the spots don’t linger on close-up shots of the iPhone and how sleek and pretty it is. They show relatable people using the iPhone to do cool things that make their everyday life more productive, entertaining, and connected. An emotional connection is what drives Apple consumers to be loyal. It explains why people sleep on the street, waiting for the latest iPhone release—not because the camera has been improved from 8-to 12-megapixels.

The ROI of Brand Storytelling

Research from co:collective looked at the impact of brand storytelling on the financial performance of 42 publically traded companies. It found brand storytelling to have a significantly greater impact on brand engagement than traditional advertising. This higher level of engagement led to increased ROI:

In 2011, when comparing the number of social media mentions for traditional branding/advertising messages versus storytelling, the latter approach garnered 1900 percent more mentions.
Of those, storytelling prompted 10 percent more positive mentions
These companies spent almost two-thirds less on paid media per dollar of revenue.
From 2008-2013, these companies experienced almost double the number of social media mentions compared with traditional branding/advertising approaches.
Their annualized revenue growth rate from 2007-2011 was 70 percent
And their annualized share price growth was 227 percent

Interactive marketing , modern trade marketing , Loyalty marketing Career , Business To Business marketing agent,

Residential Society Marketing Campaigns , retail Store marketing , house to house marketing company , direct Response marketing company , guerrilla marketing company , tech parks Marketing company , corporate office Marketing company , Flyer Distribution company , one 2 one marketing company

house to house marketing company | modern trade marketing in pune

August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing company | modern trade marketing in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

How Target Took Big Risks and Reaped Even Bigger Rewards

As competition increases and brands vie to stay relevant, the strategic dilemma brands are often faced with is one that transcends just the marketing industry: should I take a risk or should I go with a “safer” bet? However, as the old adage goes, “nothing ventured, nothing gained.” While sometimes a safer bet seems like the most rational approach, some instances dictate taking risks —risks that, in turn, reap rewards that would’ve never otherwise been realized, helping differentiate the brand and grow mindshare.

Case in point: Target in their sponsorship of the Grammy’s. In 2015, armed with eight 30-second commercial spots, they wanted to pull a stunt that reinvigorated their brand and its ties to culture. With the help of creative agency Deutsch, they convinced CBS to place all of their spots in one, contiguous four-minute block. With that big commercial, though, they had to do something extraordinary.

Drawing upon their relationships with artists, Target chose to feature the band, Imagine Dragons, for their moment in the limelight. What followed was the first live advertisement, with Imagine Dragons performing during a commercial break in what appeared to be an extension of the award show itself. It wasn’t only a smashing success due to the countless media hits that were earned as a result, but it also created an entirely new genre of advertising.

Given the success of the 2015 Grammy’s commercial spot, Target and Deutsch knew that they had to go even bolder in 2016. Enter Gwen Stefani and a cast of high-profile influencers. Stefani managed to pull off the first-ever live music video — an endeavor so complex that words fall short of capturing its level of difficulty. Thanks to the incorporation of YouTube stars capturing the event and Easter eggs hidden throughout the video to stimulate social discussion, the campaign earned well over three billion impressions for Target and completely surpassed pre-order expectations for Stefani’s new album.

More important than just impressions, though, is what this means for the marketing industry as a whole. Target and all associated partners for the project undertook a huge amount of risk in both of these campaigns, but ultimately reaped major rewards by creating an experience as an advertisement. One can only guess what is to come in 2017, but rest assured that they will continue to take risks. The boldest clients make for the most innovative work.

house to house marketing company | modern trade marketing in pune

modern trade marketing, Interactive marketing, Loyalty marketing Career, Business To Business marketing agent, Residential Society Marketing Campaigns, retail Store marketing, house to house marketing company, direct Response marketing company, guerrilla marketing company, tech parks Marketing company, dabbawala Marketing company, corporate office Marketing company , Flyer Distribution company , one 2 one marketing company, pune , mumbai

one 2 one Marketing company in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active one 2 one Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

one 2 one Marketing company in navi mumbai

A Day in the Life of an Activations Manager

No one could ever accuse life in activations of being boring. In fact, that is one of the things I love most about my job – every day is different, even activations we have done many times have enough variables for things to be completely different each time. There is something very special about taking the smallest nugget of an idea or brief from client, and managing its development through to the big day – ACTIVATION DAY!

There is always so much excitement the day before an activation. We hope that all the months of planning result in something truly wonderful for our clients and that they get the return on investment that they hope for.

So as we settle in for a (restless) night’s sleep, we await the morning…

04:00 – Alarm goes off.

04:10 – Snooze alarm goes off, get out of bed.

05:00 – Leave home.

05:15 – Fetch promoters at the office.

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

05:40 – We are on our way!

06:30 – Arrive at destination XYZ.

06:35 – Find site manager, introduce myself, and find out where to set up.

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

08:00 – By now the set-up is pretty much complete, bar a few changes that might need to be made, or crises to be averted – generator won’t start, weather issues, a vital piece of equipment in the wrong vehicle, etc.

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

09:00 – Time for me to grab a cup of coffee. First time I’ve had a minute to myself all day! This is when I usually work out a break schedule for my hard-working promoters. To ensure that they remain energetic and enthusiastic all day, we need to ensure that they are drinking enough water and that they have at least 1 break to eat a hearty meal.

09:00 – 15:00 – The activation is in full swing. The promoters are on top of their game, running the activation exactly how they were trained. This is why we insist on using promoters that have not only been through our training academy, but also attended an activation specific briefing the week before the activation. This eliminates any confusion on the day.

A prepared team is a well-oiled team.

The less margin for error we have, the more successful the activation on the day. As the Activations Manager, my job is to manage any consumer queries that are out of the ordinary, settle any issues that may arise and ensure that the activation area is spotless and professional all day. I am also there to interact with the client should they wish to visit the activation on the day. The Ops Team is at the ready all day – they are there to replenish stock, supply giveaways, maintain the cleanliness of the area and assist with any heavy lifting. They are usually available on a 2 way radio, which is most effective for a busy activation where cell phone network connectivity could be compromised.

15:00 – This is when the Ops Team start to evaluate how much stock and giveaways they are bringing out. With just a few hours of the day left they need to make sure we have enough supplies at the ready, but not too many to make packing up a big deal.

16:00 – This is when we the team gets a powerful surge of energy before the completion of the activation. This is the time to really push the activation objectives, and ensure that we have reached EVERYBODY that we possibly could have. This is the make-or-break time of the activation!

17:00 – Time to pack up. By now, the whole team has really bonded over the course of the day. Everyone gets stuck in to ensure a quick, efficient set down. Once all the small elements are packed away, promoters go to change out of their uniforms, with the Ops Team tackling the big elements.

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

19:30 – Drop promoters off at home/at the office for their transport.

20:00 – Arrive home exhausted, wind-swept, possibly sunburnt, but with a feeling of great accomplishment. Once I have soaked my weary bones and had a bite to eat, I fall into bed with a happy heart and enjoy a well-earned rest.

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

home to home Marketing, one 2 one Marketing company, one 2 one Marketing company, one 2 one Marketing company in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns, one 2 one Marketing company in navi mumbai

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one 2 one Marketing company in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Marketing and Sales companies one 2 one Marketing company in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

A Day in the Life of an Activations Manager

So as we settle in for a (restless) night’s sleep, we await the morning…

04:00 – Alarm goes off.

04:10 – Snooze alarm goes off, get out of bed.

05:00 – Leave home.

05:15 – Fetch promoters at the office.

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

05:40 – We are on our way!

06:30 – Arrive at destination XYZ.

06:35 – Find site manager, introduce myself, and find out where to set up.

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

A prepared team is a well-oiled team.

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

19:30 – Drop promoters off at home/at the office for their transport.

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

one 2 one Marketing company in navi mumbai

home to home Marketing, one 2 one Marketing company, promotional, one 2 one Marketing company in pune, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns,

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one 2 one Marketing company in pune

November 27, 2018November 27, 2018dilipfulcrum

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one 2 one Marketing company in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product. demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one 2 one Marketing company in pune

A Day in the Life of an Activations Manager

So as we settle in for a (restless) night’s sleep, we await the morning…

04:00 – Alarm goes off.

04:10 – Snooze alarm goes off, get out of bed.

05:00 – Leave home.

05:15 – Fetch promoters at the office.

05:30 – Fetch last 2 promoters at another general point, as they couldn’t get to the office in time due to no public transport at this hour.

05:40 – We are on our way!

06:30 – Arrive at destination XYZ.

06:35 – Find site manager, introduce myself, and find out where to set up.

06:45 – Manage our amazing Ops Team in setting up an assortment of Bedouin tents, gazebos, giant inflatables, table, branding, banners, etc.

07:00 – While this is going on, I need to round up my promoters. I will assign them to their posts, ensure that they are in optimal condition to offer their very best service to us and the client!

08:30 – It is go time – the activation is about to start. Why does it feel like I have had a full day already?

A prepared team is a well-oiled team.

18:00 – The site is empty, the sun has gone down, and it is time for me to find the event organizer, offer my thanks for a great day, and get out of there.

19:30 – Drop promoters off at home/at the office for their transport.

Depending on the duration of the activation, that alarm may be set for 04:00 for tomorrow again!

home to home Marketing, one 2 one Marketing company, one 2 one Marketing company in pune, promotional, Rural selling Interactive, Rural sales branding, , Colleges btl campaigns, society btl campaigns, Kiosk btl campaigns

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Tag: one 2 one Marketing company