Tag: On ground Marketing

one to one Marketing enterprise in navi mumbai

Marketing and Sales companies one to one Marketing enterprise in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Brands won’t survive without interactive experiences

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A new whitepaper by Ad-Apocalypse entitled Why Brands Won’t Survive Without Interactive Experiences, the fact that marketing has been a decidedly one-way affair over the past ten years was highlighted. In a scramble to rise above the masses, brands have started to push their message wider, louder, and further – with marketing that is shifting from quantity to quality.

“Within the next five years, we anticipate investment in ad impressions going down. Instead marketing budgets will go toward brand experiences,” said Shar Van Boskirk, Principal Analyst, Forrester.

Forrester’s research agrees with this, with one of their recent reports on Digital Advertising stating that digital tools have arisen that do what advertising does, often better, but that digital advertising still isn’t always working due to a number of reasons such as:

  • Ad blocking
  • Low click-through rates
  • Boring ad formats
  • Savvy customers
  • Advertiser fraud
  • Irrelevant ads
  • Chasing clicks over relevance

Advertising has perpetuated the lack of real interaction a brand has with customers. Progressive brands are increasingly looking for new ways to connect with customers and turn consumer indifference into something that can yield results. The solution for this is interactivity.

Instead of trying to find ways around ad-blockers, Ad-Apocalypse says that the solution is to listen to consumers and use technology to make marketing engaging again. Digital transformation is about creating new, interactive ways to share experiences with everyone. Providing interactive marketing experiences across all digital channels to engage consumers at every digital touchpoint is what brands need to be focusing on. Some of these touchpoints include:

  • Websites
  • Landing pages
  • Social media networks
  • Broadcast and streaming
  • In-store experiences
  • Brand mobile apps
  • Out-of-home
  • In-venue
  • Interactive ad units
  • Chatbots and instant messaging
  • Twitter Live

Consumer’s aren’t just bored with ads, but they’ve become blind to ads and one-way messaging from companies. Even relevant ads that are well-placed often get ignored. Innovative and interactive brand experiences within traditional ad-units will replace today’s tiresome ad displays. This allows advertising to be based on formats that are once again something new and exciting for the consumer.

 

one to one Marketing enterprise in navi mumbai

 

one 2 one Marketing, one to one Marketing enterprise, On ground Marketing, one to one Marketing enterprise in pune, Kiosk events sales, Rural marketing branding, , Colleges activation advertising, society activation advertising, Kiosk activation advertising,

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marketing service in budhwar peth

Marketing and Sales companies marketing service in budhwar peth with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Merchant & Seller Acquisition

It’s time to put these resources to work for you.
Are you interested in acquiring a seller and Merchant? our Seller Acquisition Services and Merchant Acquisition Services can assist you with identifying seller and merchant within several market types, including product seller and services provider. Tell us what type of asset class you are interested in purchasing. We will use our extensive network to find a seller that meets your specifications.
We offer services beginning with valuation of the online market, the preparation of a marketing plan and marketing documents. We want to minimize disruption to your usual business routine and distraction from your responsibilities to the smooth operation of the business during the Seller Acquisition or Merchant Registration process.
We are directly involved in the start-up process of a new company specializing in bulk seller and merchant registration and, as a result, our knowledge and fieldwork area is not limited to marketing area of the business.

Through our relationships within the industry, Fulcrum is well suited to bring quality merchants to your E-commerce portal and App.

Our Merchant or Seller Acquisition Services include:
Seller Acquisition Services
Merchant Registration Services
Merchant sourcing
Merchant account activation
Selling of complimentary products
Your Brand Promotions
Merchant training
Help meet your marketing goals by calling us today.

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Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing service in budhwar peth

 

LAKHIMPUR, Rural Marketing company, On ground Marketing, Rural Marketing company in pune, Kiosk events Interactive, Rural marketing advertising, , Colleges activation activity, society activation activity, Kiosk activation activity,

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marketing service in hadapsar

Marketing and Sales companies marketing service in hadapsar with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Street Marketing

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Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing service in hadapsar

 

LALITPUR, Rural Marketing consultancy, On ground Marketing, Rural Marketing consultancy in pune, Kiosk events sales, Rural marketing branding, , Colleges activation advertising, society activation advertising, Kiosk activation advertising,

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marketing agent in deccan gymkhana

Marketing and Sales companies marketing agent in deccan gymkhana with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Careers

 

marketing agent in deccan gymkhana

 

On ground Marketing, Retail Marketing operation, B2B Marketing, Retail Marketing operation in pune, BTL Promotions Interactive, local activation activities, BTL branding engagement, school branding engagement, housing society branding engagement, Mall branding engagement,

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marketing agent in katraj

Marketing and Sales companies marketing agent in katraj with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Market Research Interviewer Career

We support brand enterprises willing to learn by means of efficient market research for better decisions and strategies.

If you are keen to perform and develop yourself in a company in which …

enthusiasm, passion and quality commitment come before short-term profit maximisation.
fast decisions and customer-oriented processes have priority over hierarchies and departments.
you quickly take on personal project responsibility.

Would you like to apply as an interviewer”

In order to support our team, we are continuously looking for motivated interviewers (national / international).
We offer:

flexible working hours
fair compensation
interesting and varied surveys
a pleasant work atmosphere

Does it come easy to you to make contact on the telephone and motivate your interlocutors?
Would you like to gather professional experience in the area of market research during you school education or course of studies?

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marketing agent in katraj

 

On ground Marketing, Retail Marketing organizations, B2B Promotion, Retail Marketing organizations in pune, BTL Promotions sales, local activation activity, BTL branding experiential, school branding experiential, housing society branding experiential, Mall branding experiential,

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In-shop Marketing Job in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, In-shop Marketing Job in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

In-shop Marketing Job in pune

12 Different WaysAdvertise Small Business Online

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We live in exciting times, at least as it relates to online advertising. Just a few years ago, the bulk of online advertising options consisted of either pay-per-click or display ads, we now have more ways than ever to connect with customers online. And with ever-evolving technology, our ads are becoming more customizable and trackable, providing even more value to business owners, especially for mobile devices. Let’s look at some of the most innovative online advertising options available to you today to market your small business.

  1. SMS and MMS Mobile Ads

Sending your customers special offers via text messaging is great way to advertise your brand, since average user looks at their smartphones 150 times a day. SMS refers to text messages, while MMS can include video or photos. Both provide a great way to get people to click to your website or come into your store to redeem an offer.

  1. Social Media Ads

If you’ve ever paid attention to the right-hand side of your Facebook page, you’ve likely seen Facebook Ads. Facebook supports multiple advertising types including, Instagram, Audience Network and Messenger. There are others social media site who are happy to sell you ads too: Twitter, and LinkedIn offer you the opportunity to target the audience who sees your ad, as well as set your own budget. Social media ads are a great option for small budgets, because you can spend as little as $5 to test them out. If they net results, you can increase your spend.

  1. Google Ads

Google AdWords Express is now Google’s answer to Facebook Ads. The lower cost version of Google AdWords allows small businesses to launch campaign for a modest budget. Now for “dirty jobs” businesses, Google has launched Local Services by Google, which is mobile advertising for local service providers like plumbers, electricians, carpet cleaners etc. who book jobs by appointment. You can launch campaign for as little as $5 dollars per lead. You must become pre-certified by Google to buy this service.

  1. Display Advertising

This type of ad is probably the one you’re most familiar with. Display ads are those banners and sidebar ads on your favorite news site. While they’re more dynamic and engaging than they were in the past, they’re not always the best way to reach an audience. In fact, 200 million internet users have installed ad blocking software so they don’t have to see those ads.

  1. Native Advertising

One ad option that is seeing some success right now is the native ad. This type of advertising is usually placed within your social media stream, looks and feels like a blog post or article, but it’s actually a paid ad. There might be an article sponsored by an airline in your feed that provides 10 tips for holiday travel. It’s useful in that it’s an article, but it’s clear that the airline published it, and that they’d like you to visit their website.

  1. Geo-Targeted Advertising

When you incorporate where a lead is into your advertising strategy — particularly if you own a local business and want to attract foot traffic — you have significant opportunity to convert. Both online ads and mobile ads can be geo-targeted, meaning you can ensure that your ad only shows up to people who are within a certain number of miles from your business. If, for example, a shopper is a few blocks from your store and gets your mobile push notification telling her that you’re offering 30% off all products for the next few hours, she’s likely to redeem that offer.

  1. Video Advertising

Video, too, is a great advertising channel. There are three types video ads that YouTube offers TrueView in-stream ads, which show up across the bottom of the video, Bumper ads, which are perfect for mobile ads and TrueView discovery ads, which show up in search results, Let’s say you sell makeup. You could target your ad to appear on videos of makeup application tutorials, since your audience would be most likely to watch those types of videos.

  1. Retargeted Ads

Have you ever looked at, for example, a purse on a website, then noted that it “followed you around” the internet, appearing in ads on various websites? This is retargeting. The hope is that if you keep seeing that purse, you will eventually decide to buy it. Retargeting is great for ecommerce business owners who want to drive sales.

  1. Geo-Fencing Ads

Here’s another interesting mobile ad option: while geo-targeted ads may blanket a several-mile radius around your store, geo-fencing can pinpoint a customer who is in or very near your store. You could even target customers on a particular aisle of your store to direct them to a nearby promotion with a pop-up coupon or offer.

  1. Chatbot Advertising

Chatbots — may be the next biggest thing in advertising. Using messaging apps like Facebook Messaging or WhatsApp, brands use artificial intelligence to anticipate what a shopper might want. Let’s say a shopper looks at a pair of boots on a website. The chatbot could pop up in a small window on the screen and recommend a pair of socks to go with the boots…at a 10% discount.

  1. Branded Applications

Having your own mobile app can drive brand loyalty and repeat business. You could have a mobile wallet that allows loyalty card members to ditch their plastic loyalty card and use their phone to redeem special offers. You could also use your app to send push notifications to mobile shoppers to keep them engaged and buying from you.

  1. QR Codes

If you’re looking for a way to bridge the gap between your customers’ offline and online behavior, QR codes fit the bill. In your store, you can have a QR code for shoppers to scan to get more information about a product, see your menu or be added to your email or text offer list, to enter a contest.

Sales, In-shop Marketing Job, In-shop Marketing Job in pune, On ground Marketing, Kiosk events Interactive, Rural marketing advertising, , Colleges activation activity, society activation activity, Kiosk activation activity

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In-shop Marketing operation in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, In-shop Marketing operation in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

In-shop Marketing operation in pune

Brand Small Business 2018

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Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Yali Saar, who is the is the CEO of Tailor Brands, an automated branding agency. He is a former creative for BBDO & Chief Creative Officer for Raising the Bar.  For more information:  www.tailorbrands.com.

SmallBizLady: As 2017 ends, why is it important that entrepreneurs create a strategic plan for the upcoming year?

Yali Saar: Influential branding can really make the difference between a small coffee shop failing or becoming a multibillion dollar franchise. Branding is really the difference between customers paying $5 or $15 for the sandwich you make. It’s a name, a reputation, an image that sticks with you and in some cases, it can even be a state of mind.

SmallBizLady: HOW CAN SMALL BUSINESSES AFFORD THIS HIGH LEVEL OF BRANDING?  

Yali Saar: You’re right, good branding can be costly, and it’s hard to compete with the spending budgets of top tier brands. Like most businesses, they recognize this problem as “time + talent = money”, so they will need to decide to remove the time factor from this equation.

This is where automated design comes in, to level the playing field and allow small businesses to create unique and memorable branding. The solution – an algorithm that could “think” like a designer, essentially translating the world as a designer would see it.

SmallBizLady: WHAT EXACTLY IS AUTOMATED DESIGN?

Yali Saar: Automated design is the process in which a program enables us to mechanize design functions that we were previously performing manually. The machine-based learning algorithm creates a logo and design assets in a matter of minutes based on a series of preferences chosen by the user. A logo is really just a combination of a font, a typeface and a style, so once all elements are chosen by the user, the system can automatically generate the results.

SmallBizLady: HOW DOES THIS WORK FOR THE USER? 

Yali Saar: A user will first input the name of their business and share a little bit about the nature of what they do. Then, the program starts a little game, trying to make the experience as similar to working with an actual designer. The user would be shown a couple of images refereed to “this or that”, pick their preferences based on style or font type. Users can also choose a specific icon, initial or structure for the design.  After a few questions, the system will generate about nine logos for the user to choose between. Once the logo is created, users can further customize the design and change certain elements so it matches what they had imagined.

SmallBizLady: WHY WOULD A SMALL BUSINESS CHOOSE AUTOMATED DESIGN INSTEAD OF HIRING A GRAPHIC DESIGNER?

Yali Saar:  The beauty of an automated platform is that the system will utilize this design on all branded assets, eliminating paying extra for each item a la carte. The logo should become the basis of your marketing efforts and the advantage of using an automated service is that it can be easily transferred into different designs. All of your assets will become branded since you can seamlessly place your logo on business cards for each employee as they join, daily social posts for your Facebook page and a banner for your business at a tradeshow. Since automated design is a true technological output and becomes smarter each day, you can create all of these assets without relying on any templates in the background. It’s the combination of the quality and product range of an agency with the speed and price of an automated platform.

SmallBizLady: WHAT TYPE OF LOGO DESIGN DO YOU RECOMMEND FOR SMALL BUSINESSES WHO WANT TO CREATE A RECOGNIZABLE AND TIMELESS DESIGN?  

Yali Saar: There are timeless logos and there are trends. I would recommend a plain text logo, or as it’s called a typography logo, since these type of designs are generally very timeless and never go out of style. Some logos that come to mind are Dior and the New York Times as these designs are comprised of just a simple yet elegant font.

SmallBizLady: WHAT KIND OF LOGO DESIGN SHOULD BUSINESSES AVOID WHEN DESIGNING THEIR BRANDING?

Yali Saar:  Avoid dynamic logos, which are logos that change every time you use them, confusing the customer and lacks consistency. Pick a logo that can withstand the years, and continue being timeless like the Ford logo while accepting updates without becoming completely transformed. A logo is something that you live with for a long time – you really have to take a hard look and decide, this is what I want to go with.

SmallBizLady: CAN YOU IDENTIFY ANY TRENDS WITHIN THE BRANDING AND DESIGN WORLD THAT WILL BE HELPFUL FOR USERS WHEN CREATING THEIR LOGO?

Yali Saar: Yes, the current trend is the simplification, i.e., understanding how recognizable a logo can be. Take the MasterCard logo as an example. In their latest rebrand, they changed their logo to just two circles, without the word MasterCard in the middle that they have had for years. The fact that people can just recognize the brand by seeing one circle in red and the other circle in yellow – that’s the aspiration of any brand.

SmallBizLady: HOW CAN BRANDING MAKE A SMALL BUSINESS SUCCESSFUL?

Yali Saar: It’s about recognizing the brand’s jingle, tagline or color scheme long after the advertisement is over or your car has passed the billboard. Successful branding is more than just a logo, it’s a process that extends to every aspect of your business. It is building strategy, keeping your social presence active and so much more. These things have always required large budgets, which sets a barrier of entry for many projects and small business out there. This is where automated branding comes in to really break down these barriers and give everyone with an idea a fair chance.

SmallBizLady: WHAT ADVICE WOULD YOU GIVE TO SMALL BUSINESS OWNERS WHO ARE JUST GETTING STARTED? 

Yali Saar: There are two points to remember. First, the brand and design should truly project what you’re trying achieve – what action you would like your customers to take or to acknowledge in the product that you’re setting forth. Secondly, stay consistent across your marketing material and brand message. Utilize the same language and maintain brand continuity across all platforms. This will allow your customers to identify you, become followers and eventually convert.

SmallBizLady: When should small businesses begin to grow their presence online?

Yali Saar: Immediately. When you’re building up any brand, the first line of defense towards your credibility is your online presence. Once customers are interested in your business, the first thing they will do is type your name on the web and search for your business. If you don’t appear there, any outreach or anything that you make, including any email that you have sent, is less credible. Even if you can’t start a website, just start a Facebook page with that logo and start posting there. It would give your project so much more credibility when you’re trying people are looking to connect with a business, and that is priceless

Advertising, In-shop Marketing operation, In-shop Marketing operation in pune, On ground Marketing, Kiosk events sales, Rural marketing branding, , Colleges activation advertising, society activation advertising, Kiosk activation advertising

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Feet On Street Marketing agencies in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Feet On Street Marketing agencies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Feet On Street Marketing agencies in pune

Embracing Transformative Experiential Marketing

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Transformative experiential marketing is all about knowing what it is that is going to keep your customers coming back for more. It is about understanding how to get into the hearts and minds of your audience to change how they think or feel about something. It is about using your brand and what it stands for to transform them in an everlasting way. However, simply understanding the definition of transformative experiential marketing isn’t enough. You need to actually be able to apply it to your own brand and business – and that’s the really tricky part! Here are our top tips for making it work for you:

  • Dig a Little Deeper

So, you know the age group of your target market. You know what their interests are and what their expectations may be at any given time. But how much do you know about the deeper side of them?

According to Tradeway’s Michelle Storey, “In order to create a successful transformative experiential marketing campaign, you need to understand your target market’s dreams, as well as their fears and hopes for the future. You need to know what really makes them tick – and what doesn’t. What is it that they really value? It’s these insights that will provide you with the power to really get into their heads… and their hearts!”

  • Know What You Want

It’s not enough to know that you want to transform your audience. You need to know how you want to transform them… and why. What changes do you wish to bring about? Only by defining the changes that you wish to bring about can you really set out do so.

  • Create a Journey

Appeal to all of the audience’s senses and emotions with the help of music, colour, spatial design and narrative sequencing. By doing so, you will create an emotional journey that they are sure to remember for a very long time. If you only rely on sight to get your message across, you are losing out on a world of possibilities. Multi-sensory experiential marketing campaigns have a much higher chance of success than those that focus solely on just one sense or emotion.

On ground Marketing, Feet On Street Marketing agencies, Feet On Street Marketing agencies in pune, retail Store Promotion, Rural Promotions engagement, Rural selling advertising, , Colleges events advertising, society events advertising, Kiosk events advertising

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Feet On Street Marketing agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Feet On Street Marketing agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Feet On Street Marketing agency in pune

Examples and Benefits of Below the Line Marketing Techniques

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As a business owner, if you’re new to the marketing game, you will have probably heard plenty about both above the line and below the line marketing strategies and techniques. While both can certainly give your brand a hearty boost, if you want to get to know your audience on a more personal level and really start seeing pleasing results, it is wise to dedicate at least part of your focus to below the line activities. Here, we look at a few examples of these activities, as well as the many benefits associated with embracing them!

Examples of Below the Line Activities

There are various below the line activities, each varying in cost and effectiveness. The most popular include, but are not limited to, the following:
  • Trade shows: Trade shows allow for one-on-one interaction with potential customers and make it possible for brands to get truly creative. Not only can you educate the potential consumer about your brand and its offering at a trade show, you can also get them involved and engaged by coming up with a few exciting activations and experiential marketing ideas.
  • Experiential marketing: Experiential marketing is all about providing the potential customer with a memorable experience that they will always associate with your business. There are no limitations when it comes to what you decide to do – the more creative you are, the better! After all, the whole point is to stand out from the crowd!
  • Email marketing: Email marketing promises excellent results if the design of the mails sent out, as well as the general message, has been properly thought out and targeted. It should resonate with your readers from the very start.
  • Door-to-door marketing: This is one of the oldest below the line marketing techniques in the book, yet still proves to yield impressive results. The key is to hire and train friendly sales staff who are charming and who understand the true essence of your business. You’d be surprised how much of a difference the right brand ambassadors can make to your campaign!

Benefits of Below the Line Marketing

Countless business owners opt to embrace the power of below the line marketing techniques for the following reasons:
  • All in all, especially when compared to above the line marketing activities, below the line marketing is a lot more affordable.
  • Below the line marketing provides you with more opportunity to build on the customer-brand relationship. It allows for a more personal, intimate, one-on-one point of contact.
  • It is easier to track and promises an impressive return on investment.
  • It is easier to keep an eye on the budget.
  • It provides you with the opportunity to go viral.
  • Promotions can be extremely targeted, ensuring excellent value for money.
 

On ground Marketing, Feet On Street Marketing agency, Feet On Street Marketing agency in pune, retail Store promotional, Rural Advertisement, Rural selling branding, , Colleges events engagement, society events engagement, Kiosk events engagement

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one to one Marketing consultant in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one to one Marketing consultant in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one to one Marketing consultant in pune

Brand activations tips to appeal to moms

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Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses.

What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand their pain points, their attitudes and their values.

Brand activation is tough in many industries, but appealing to moms requires careful planning and execution. You need to tap into the variety of needs moms have and you need to make sure your campaign is unique. Here are a few things to keep in mind when launching products that are aimed at moms:

  • Always remember women are largely the gate-keepers when it comes to a family’s purchases.
  • If you’re selling toys, safety has to be one of the main features to put a mom’s mind at ease.
  • Food products need to be healthy and packed with nutrition.
  • Try to show how your products will simplify a mom’s life. Things need to be simple and easy. If your product is able to reduce the amount of time that a specific task takes, then you’ve already got your foot in the door.
  • Show moms how their kids will enjoy the products you are offering.

On ground Marketing, one to one Marketing consultant, one to one Marketing consultant in pune, On ground Experiential marketing, Kiosk events Experiential, Rural marketing advertisement, , Colleges activation activities, society activation activities, Kiosk activation activities

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