Tag:  On ground Experiential marketing

one to one Marketing consultancy in navi mumbai

Marketing and Sales companies one to one Marketing consultancy in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Brand Activation and Promotion Agencies Create Jobs for Youths in SA

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In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take a look at the latest job loss statistics for SA on BDLive.co.za recently, you will realise unemployment is a real concern for South Africans and even more so for young school leavers and university graduates.

According to BDLive.co.za, the mining and agricultural industries have been adding new jobs in every quarter, despite the economic situation, yet still we see a growth in unemployment statistics – this can be worrying or seen quite negatively. With this in mind, you might be wondering just how brand activation and promotion agencies can boost the unemployment situation in our country. We are here to tell you how.

At Tradeway alone, our brand ambassadors and field marketers have taken on and managed over 60 000 brand activations and promotions each year. The planning, preparing for and final carrying out of these promotions creates thousands of promotional job opportunities ideally suited to youths or those just starting out in the job market.

We provide interested parties with the opportunity to sign up to become promoters or brand ambassadors and teach the necessary skills to those who wish to follow a more permanent career in the field, at our Tradeway Academy.

In a country where unemployment is on the rise, the advertising and branding industry is swiftly presenting new and exciting job opportunities to the market. Don’t lose hope and buy into negative statistics…look at just how much opportunity this particular industry has to offer.

 

one to one Marketing consultancy in navi mumbai

 

multiplexes Marketing, one to one Marketing consultancy, On ground Experiential marketing, one to one Marketing consultancy in pune, Kiosk events marketing, Rural marketing activity, , Colleges activation activation, society activation activation, Kiosk activation activation,

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one to one Marketing consultant in navi mumbai

Marketing and Sales companies one to one Marketing consultant in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Brand activations tips to appeal to moms

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Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses.

What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand their pain points, their attitudes and their values.

Brand activation is tough in many industries, but appealing to moms requires careful planning and execution. You need to tap into the variety of needs moms have and you need to make sure your campaign is unique. Here are a few things to keep in mind when launching products that are aimed at moms:

  • Always remember women are largely the gate-keepers when it comes to a family’s purchases.
  • If you’re selling toys, safety has to be one of the main features to put a mom’s mind at ease.
  • Food products need to be healthy and packed with nutrition.
  • Try to show how your products will simplify a mom’s life. Things need to be simple and easy. If your product is able to reduce the amount of time that a specific task takes, then you’ve already got your foot in the door.
  • Show moms how their kids will enjoy the products you are offering.

 

one to one Marketing consultant in navi mumbai

 

On ground Marketing, one to one Marketing consultant, On ground Experiential marketing, one to one Marketing consultant in pune, Kiosk events Experiential, Rural marketing advertisement, , Colleges activation activities, society activation activities, Kiosk activation activities,

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door2door Marketing Services in navi mumbai

Marketing and Sales companies door2door Marketing Services in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

The Four P’s of Experiential Marketing

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Marketers that have been in the business long enough can recite the “Four Ps” of marketing off of the top of their heads: product, price, place, and promotion. These Four Ps refer to a marketer’s responsibility to create the right product, price it correctly, distribute it to the consumer, and promote it to the target audience. But according to Scott Schenker, a senior-level executive at Microsoft, there are four other Ps that marketers need to consider when planning an experiential marketing event. Here are the four P’s of experiential marketing:

Place

Anyone who attends your events should know that your brand is sponsoring the event the moment that they walk through the door. This is true of all guests, even those that are not extremely loyal customers or very familiar with your brand. But, this doesn’t necessarily mean that the space should be filled to the brim with logos and branding. Of course, every event should have branding, but guests should still be able to tell it’s your event even if the logos and slogans were all removed.

For example, imagine walking into an Apple store. If the products were no longer on display, would you still be able to tell you were in an Apple store? Most people would immediately recognize the clean, all-white aesthetic and associate it with the Apple brand. Try to do this at your event so guests feel as if they are immersing themselves completely into the brand experience that you have created for them. If you can pull this off, then you will have mastered the first P of experiential marketing.

Purpose

The second P of experiential marketing according to Schenker is purpose. A successful experiential marketing event serves some sort of purpose. Many brands make the mistake of assuming the purpose of an event is to reach a goal that will benefit the company. For instance, they may define the purpose of an event as “raising brand awareness” or “generating leads.” But, the purpose of an event should be defined with the consumer in mind. What is the purpose of them being at the event? What are they getting out of attending the event? They don’t care whether you are successful in raising brand awareness or generating new leads, so define their purpose instead of focusing on yours.

Schenker suggests that it doesn’t take much to give guests a sense of purpose once they arrive at the event. In fact, he mentions that even displaying the brand’s tagline throughout the event is enough to help guests understand their purpose. For instance, the international cosmetic company L’Oreal has a tagline that states “Because you’re worth it.” Posting this tagline throughout an event would make it clear that guests are there to explore ways they can pamper themselves with L’Oreal’s products. This isn’t the only way to create a sense of purpose, but it may be the simplest way for brands to master this “P” of experiential marketing.

Pride

Everyone who represents your brand, from your employees to your brand ambassadors, should show pride in what they are doing at the event. Guests will be able to tell when someone who is representing your brand doesn’t truly care about the event or its purpose. This indifference will rub off on anyone who this person encounters, which could affect the atmosphere of the event.

Make sure the brand ambassadors that are working your event know how to greet guests, engage in friendly conversations, and give off positive vibes. Brand ambassadors should also be warned that they are always “on” even when they are not talking face-to-face with a customer. This means they should know it’s never acceptable to roll their eyes or give off a bad attitude when they think no one is watching. In today’s world, someone is always watching, and if it’s a guest, they will pick up on the brand ambassador’s lack of pride for your company. If you want guests to be excited about your brand, then the people that are working for you should be excited, too.

Promote

You may think that this “P” has to do with promoting the event to ensure that people attend, but that’s not the case. When Schenker refers to promotion, he means the opportunity to cross-promote. As you are planning an experiential marketing event, look for opportunities to cross-promote other products or services that you offer.

However, make sure you keep the audience in mind when deciding how or if you should cross-promote other products or services. In order to master this “P” of experiential marketing, the cross-promotion must feel natural. You should only choose products or services that the guests at your event will benefit from, otherwise they’re not worth cross-promoting.

 

door2door Marketing Services in navi mumbai

 

On ground Experiential marketing, door2door Marketing Services, house2house Activation, door2door Marketing Services in pune, Market engagement promotional, Rural advertising activity, , campus interactive promotions, RWA interactive promotions, Market interactive promotions,

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d2d Marketing agency in navi mumbai

Marketing and Sales companies d2d Marketing agency in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Build a Small Business Brand

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Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of your business. Many small businesses choose the easy path when it comes to branding themselves. They pick a name and get someone to create a logo, or worse, do it themselves. Then they get some stationery and business cards. The visual representation of your brand and your brand colors are important, but you need to spend some time thinking about what you want to people to think about your business. You only get one first impression with customers, so you need to consider what it’s like to call your office, or when some sends an email through your contact form, does an actual human call them back? How quickly? How long does a prospect wait to get a proposal from your company? These are all things that leave a brand impression. Here are some tips that will help you to develop a unique small business brand.

What is your business focus?

How do you want to position your business in the marketplace? When you think about your brand presence, you should consider your industry, your personality, and your target customer. Chances are a stock photo chosen at random by the sales-person at a print-shop, will not quite capture the brand impression that you are trying to create. so hire a professional graphic designer to help you. Yes, it will cost you, but if you want to only do this one time, so spend the money to look just like the big boys. If you have keen negotiation skills, you can often find a talented designer who can put together a very reasonable package for you. There are also plenty of websites where you can find designers and view their portfolios such as Fiverr, 99Designs.com, guru.com, and upwork.com. Here are some questions to answer that will help your designer get a feel for your business.

  • What is the mission of your business?
  • What differentiates your brand from your competition?
  • What is your company’s unique selling proposition?
  • What do you want people to think of when they think of your business?
  • How would you describe the branding of your closest competitors?
  • What can you improve upon when looking at your competitors?
Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions.  Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

  • Black: Represents authority, power, and dominance.
  • Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
  • Blue: It’s a calming color, peace, tranquility.
  • Green: It represents nature; it’s the easiest color on the eyes, refreshing.
  • Yellow: Yellow catches attention, but it can be overwhelming.
  • Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

If you think back to the companies we mentioned earlier, think of the red one and the green one. There are likely two that come to mind immediately. How does each brand make you feel? When choosing a color to represent your brand, be mindful of the psychology behind that color choice.

Be consistent with your branding

If your business is taking advantage of social media marketing, then it’s important to have consistent branding across all social platforms. For example, if you build a personal brand use the same headshot everywhere. You also want your profile to tell people how to hire you. It’s great that you are swim dad or an Eagles fan. (Yes, I’m from Philadelphia), but it will greatly help your business to promote what you do. Keep in mind my 4:1 Ratio of sharing other people’s helpful content before you promote your own. You’ll also want to tailor your content to fit the culture of each platform and how your potential customers use it. Don’t just post the exact same thing across every social network, that’s a great way to damage your brand.

Don’t be afraid hire someone to help you. When choosing a designer, use a contact that says it’s work for hire, make sure you can get at least 5-7 options, and then refine one down to become your logo. When you get your artwork, ask for the jpeg, pdf and high resolution png files. And get the exact color and fonts on a one-page style guide from them, so you’re not stuck, in case you ever need to move on from that designer. Remember, if you hire a designer, you’ve got to trust them to create something brilliant, but it’s your brand, and you need to make sure convey the impression that you want people to have.

 

d2d Marketing agency in navi mumbai

 

On ground Experiential marketing, d2d Marketing agency, Fieldwork sales, d2d Marketing agency in pune, Market Promotions, Mall Activation, engagement promotional, campus btl activation, RWA btl activation, Market btl activation,

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marketing service in deccan gymkhana

Marketing and Sales companies marketing service in deccan gymkhana with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Dedicated Marketing Team

For manufacturers that require their own fieldmarketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus.
Synergised

Our syndicated team provides a commercially viable solution many of India’s best loved brands.

And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our brands’ availability in a substantial number of outlets, ensuring that you showcase a consistent brand presence across hundreds of locations.
Customised

Our customised solutions deliver highly customised, strategic field marketing solutions that suit each client’s unique set of business circumstances.

With a depth and breadth of expertise and experience across a range of channels, categories and related services, ourr Customised Field Marketing team offers tailor made field marketing applications.”

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Field Marketing

Optimise shelf health. Increase Sales. Grow Market Share.
Our route-to-market teams are tasked with the efficient implementation of point of purchase strategy, partnering with our clients to sell more and increase market share. From aggressively increasing sales, to building, activating and energising brands, we’re there to make certain that our clients stand out from the crowds; that their products are in stock, on shelf, all the time.

Our route-to-market solutions include:

Dedicated, synergised and customised sales & merchandising services across all channels and categories
Trade marketing
Promotional implementation and off-shelf displays
Planogram implementation & resets
Product recall and returns
Management of out of stocks
Retails systems enabling field intelligence
Order placement and queries
Category-specific fieldmarketing solutions
Channel-specific fieldmarketing solutions
Channel advisory services
Strategic fieldmarketing consulting
Training, development and knowledge transfer
To match our clients’ unique needs, we have three route-to-market options:”

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Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing service in deccan gymkhana

 

BAHRICH, Rural Marketing business, On ground Experiential marketing, Rural Marketing business in pune, Kiosk events marketing, Rural marketing activity, , Colleges activation activation, society activation activation, Kiosk activation activation,

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marketing service in katraj

Marketing and Sales companies marketing service in katraj with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Field Marketing

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Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us. We offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

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Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

marketing service in katraj

 

KHALILABAD, Rural Marketing companies, On ground Experiential marketing, Rural Marketing companies in pune, Kiosk events Experiential, Rural marketing advertisement, , Colleges activation activities, society activation activities, Kiosk activation activities,

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In-shop Marketing enterprise in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, In-shop Marketing enterprise in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

In-shop Marketing enterprise in pune

Build a Small Business Brand

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Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of your business. Many small businesses choose the easy path when it comes to branding themselves. They pick a name and get someone to create a logo, or worse, do it themselves. Then they get some stationery and business cards. The visual representation of your brand and your brand colors are important, but you need to spend some time thinking about what you want to people to think about your business. You only get one first impression with customers, so you need to consider what it’s like to call your office, or when some sends an email through your contact form, does an actual human call them back? How quickly? How long does a prospect wait to get a proposal from your company? These are all things that leave a brand impression. Here are some tips that will help you to develop a unique small business brand.

What is your business focus?

How do you want to position your business in the marketplace? When you think about your brand presence, you should consider your industry, your personality, and your target customer. Chances are a stock photo chosen at random by the sales-person at a print-shop, will not quite capture the brand impression that you are trying to create. so hire a professional graphic designer to help you. Yes, it will cost you, but if you want to only do this one time, so spend the money to look just like the big boys. If you have keen negotiation skills, you can often find a talented designer who can put together a very reasonable package for you. There are also plenty of websites where you can find designers and view their portfolios such as Fiverr, 99Designs.com, guru.com, and upwork.com. Here are some questions to answer that will help your designer get a feel for your business.

  • What is the mission of your business?
  • What differentiates your brand from your competition?
  • What is your company’s unique selling proposition?
  • What do you want people to think of when they think of your business?
  • How would you describe the branding of your closest competitors?
  • What can you improve upon when looking at your competitors?
Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions.  Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

  • Black: Represents authority, power, and dominance.
  • Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
  • Blue: It’s a calming color, peace, tranquility.
  • Green: It represents nature; it’s the easiest color on the eyes, refreshing.
  • Yellow: Yellow catches attention, but it can be overwhelming.
  • Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

If you think back to the companies we mentioned earlier, think of the red one and the green one. There are likely two that come to mind immediately. How does each brand make you feel? When choosing a color to represent your brand, be mindful of the psychology behind that color choice.

Be consistent with your branding

If your business is taking advantage of social media marketing, then it’s important to have consistent branding across all social platforms. For example, if you build a personal brand use the same headshot everywhere. You also want your profile to tell people how to hire you. It’s great that you are swim dad or an Eagles fan. (Yes, I’m from Philadelphia), but it will greatly help your business to promote what you do. Keep in mind my 4:1 Ratio of sharing other people’s helpful content before you promote your own. You’ll also want to tailor your content to fit the culture of each platform and how your potential customers use it. Don’t just post the exact same thing across every social network, that’s a great way to damage your brand.

Don’t be afraid hire someone to help you. When choosing a designer, use a contact that says it’s work for hire, make sure you can get at least 5-7 options, and then refine one down to become your logo. When you get your artwork, ask for the jpeg, pdf and high resolution png files. And get the exact color and fonts on a one-page style guide from them, so you’re not stuck, in case you ever need to move on from that designer. Remember, if you hire a designer, you’ve got to trust them to create something brilliant, but it’s your brand, and you need to make sure convey the impression that you want people to have.

Direct Marketing, In-shop Marketing enterprise, In-shop Marketing enterprise in pune, On ground Experiential marketing, Kiosk events marketing, Rural marketing activity, , Colleges activation activation, society activation activation, Kiosk activation activation

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In-shop Marketing firm in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, In-shop Marketing firm in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

In-shop Marketing firm in pune

Secret Successful Retail Business

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Do you know the Value of Clean? Well, remember the last time you went into a public restroom in a retail establishment and realized that they might not value their customers?  You know what I mean — one of those scary bathrooms where you thought you might catch something if you touched anything. Would you go back to that store or restaurant?  According to the International Sanitary Supply Association (ISSA), 94 percent of people would avoid a business in the future if they encountered dirty restrooms! While many business owners tend to view cleaning as a cost-center, P&G Professional studies have shown that cleaning can actually be a profit-generating activity.

People value going into a business that looks and smells clean, especially in the restrooms.

There are food chains who have built their brand promise as an inexpensive, consistent meal delivered in a clean environment. The last time you took a road trip with your whole family, did you stop at a gas station when your kids said they had to go and roll the dice on whether the bathroom was clean, or did you make them hold it until you saw a business you knew and trusted?

PG Professional provides the cleaning products from brands you know and trust, like Mr. Clean, Comet, Febreze and Dawn, but formulated for professional settings, both large and small. 95 percent of Americans would return to a business if they think it is clean and they’re more likely to recommend the business to their friends and family*. So keeping your retail business clean and smelling good could be another value proposition.

Here are a few steps to help you maintain a clean business environment. Create a checklist for employees responsible for maintaining your clean brand. Use an hourly check-in sheet in the restrooms that employees must sign to maintain accountability. Leave a sign in the restroom inviting visitors to notify a manager if the bathroom is not tidy.  Below is an example of a cleaning checklist.

Create a 7-Point Cleaning Checklist for Employees

  • Clean Sinks and Countertops Maintenance people should spray the sink and all countertops with an antibacterial disinfectant and then wipe the surfaces down with a wet paper towel, which should then be disposed of.
  • Empty Wastebasket The bag in the wastebasket should be thrown away and replaced with a new bag. Any garbage contained inside the wastebasket, but outside the bag, should also be thrown out. Periodically, the wastebasket should be wiped down.
  • Disinfect Toilets & Urinals The toilet bowls and urinals should be wiped off or scrubbed out. The toilets should then be sprayed with a disinfectant like Comet Disinfecting Cleaner, and wiped down, both inside the bowl and outside. Urinal cakes should be replaced, if needed.
  • Replace Toilet Paper Rolls, Toilet Seat Covers All toilet paper rolls that have less than one-fifth of their paper left should be removed and replaced with a new roll. The toilet seat cover dispenser should be refilled with new covers.
  • Refill Hand Soap and Wipe Down Mirrors All hand soap dispensers should also be refilled to capacity. Mirrors should be sprayed with glass cleaner and wiped clear of all obvious smudges or stains.
  • Replace Hand Towels and Check Drying Machines The hand-towel dispenser should be opened and examined for blockages. Once is it determined that the machine is operating correctly, it should be refilled to capacity. Electronic hand drying machines should also be checked to make sure they are working correctly too.
  • Polish Fixtures & Sweep and Mop Floors All fixtures, including the knobs on the door, the toilet seat cover dispenser, the electric hand dryer, the paper towel dispenser and any other objects people might touch should be cleaned, disinfected and polished so that all visible stains are removed. All floors should be swept and then thoroughly mopped. A “Caution” sign should be placed outside and inside the bathroom until the floors are dry.

If you train your employees to use these cleaning steps, maintain hourly check-ins and a full daily maintenance schedule, your customers will know for sure that your business is a shinning example of the “Value of Clean.” Don’t forget P&G Professional products when you stock up on cleaning products for your business. They are specifically formulated for use in a commercial environment and if you trust these brands in your home, why not in your business too!

Marketing, In-shop Marketing firm, In-shop Marketing firm in pune, On ground Experiential marketing, Kiosk events Experiential, Rural marketing advertisement, , Colleges activation activities, society activation activities, Kiosk activation activities

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one to one Marketing consultancy in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one to one Marketing consultancy in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one to one Marketing consultancy in pune

Brand Activation and Promotion Agencies Create Jobs for Youths in SA

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In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take a look at the latest job loss statistics for SA on BDLive.co.za recently, you will realise unemployment is a real concern for South Africans and even more so for young school leavers and university graduates.

According to BDLive.co.za, the mining and agricultural industries have been adding new jobs in every quarter, despite the economic situation, yet still we see a growth in unemployment statistics – this can be worrying or seen quite negatively. With this in mind, you might be wondering just how brand activation and promotion agencies can boost the unemployment situation in our country. We are here to tell you how.

At Tradeway alone, our brand ambassadors and field marketers have taken on and managed over 60 000 brand activations and promotions each year. The planning, preparing for and final carrying out of these promotions creates thousands of promotional job opportunities ideally suited to youths or those just starting out in the job market.

We provide interested parties with the opportunity to sign up to become promoters or brand ambassadors and teach the necessary skills to those who wish to follow a more permanent career in the field, at our Tradeway Academy.

In a country where unemployment is on the rise, the advertising and branding industry is swiftly presenting new and exciting job opportunities to the market. Don’t lose hope and buy into negative statistics…look at just how much opportunity this particular industry has to offer.

multiplexes Marketing, one to one Marketing consultancy, one to one Marketing consultancy in pune, On ground Experiential marketing, Kiosk events marketing, Rural marketing activity, , Colleges activation activation, society activation activation, Kiosk activation activation

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one to one Marketing consultant in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, one to one Marketing consultant in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

one to one Marketing consultant in pune

Brand activations tips to appeal to moms

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Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses.

What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand their pain points, their attitudes and their values.

Brand activation is tough in many industries, but appealing to moms requires careful planning and execution. You need to tap into the variety of needs moms have and you need to make sure your campaign is unique. Here are a few things to keep in mind when launching products that are aimed at moms:

  • Always remember women are largely the gate-keepers when it comes to a family’s purchases.
  • If you’re selling toys, safety has to be one of the main features to put a mom’s mind at ease.
  • Food products need to be healthy and packed with nutrition.
  • Try to show how your products will simplify a mom’s life. Things need to be simple and easy. If your product is able to reduce the amount of time that a specific task takes, then you’ve already got your foot in the door.
  • Show moms how their kids will enjoy the products you are offering.

On ground Marketing, one to one Marketing consultant, one to one Marketing consultant in pune, On ground Experiential marketing, Kiosk events Experiential, Rural marketing advertisement, , Colleges activation activities, society activation activities, Kiosk activation activities

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