Tag:  On ground Experiential marketing

On ground Experiential Marketing | college Experiential Marketing Agency in Borivali East, mumbai

Everything our college Experiential Marketing agency in Borivali East, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, On ground Experiential Marketing , experiential events and brand love campaigns, and all aspects of field marketing and On ground Experiential Marketing.

We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.

Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Borivali East, mumbai

Promotions company that builds brand loyalty with customers

We are a professional On ground Experiential Marketing and promotions company in Borivali East , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

 

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Promotions company is a dynamic and brand passionate below the line promotions and events company in Borivali East, mumbai.  Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through college Experiential Marketing and brand activations, promotions, On ground Experiential Marketing & experiential events and all aspects of the marketing field.

Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.

Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities		Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

On ground Experiential Marketing

We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.

As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.

At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.

 

 Activations & Promotions

Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.

Experiential Marketing

Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..

Field Marketing

Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.

college Experiential Marketing Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

 

Come talk to us, we build relationships and achieve business goals.

 We want to share our ideas to help your brand promotions,

We operate across the entire mumbai and have staff in all major towns and cities  to  Borivali East.

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.in

 

 

Borivali East, mumbai

Borivali East is a prime locality in the north-western Konkan region of Mumbai. It’s a well developed area with excellent connectivity to other parts of the city and beyond. The high point of the locality is that development in the area hasn’t eaten into the natural space surrounding the locality, which boasts of the Sanjay Gandhi National Park and the umpteen well-maintained parks and gardens. This helps keep the environment serene and the weather pleasant.

Borivali East also has excellent social infrastructure, ranging from a number of great schools and colleges to reputed healthcare clinics and hospitals. One can also find a number of essential services like banks and ATMs, grocery stores, restaurants, and shopping malls located close by. Naturally, this locality is suitable for families looking to live in apartments or independent houses.

Borivali East also has excellent social infrastructure, ranging from a number of great schools and colleges to reputed healthcare clinics and hospitals. One can also find a number of essential services like banks and ATMs, grocery stores, restaurants, and shopping malls located close by. Naturally, this locality is suitable for families looking to live in apartments or independent houses.

Key Projects in Borivali East :

Oberoi Sky City

Connectivity and Transit Points

The major railway station near Borivali East is Thane Railway Station, located 13 km away. But the most accessible rail transit points closer back home are Borivali Railway Station and Dahisar Railway Station, both used extensively by those travelling in local trains.
Mumbai’s airport and railway station are also not too far off from Borivali East. The Chhatrapati Shivaji Terminus, Mumbai’s central railway station, is 24 km away, while the Chhatrapati Shivaji International Airport is at a distance of 18 km from the locality.
Borivali East also has a number of bus stops, including Dhobi Ghat Bus Station, Abhinav Nagar Bus Station, and Joy Ashish (Borivali) Bus Station. Brihanmumbai Electricity Supply and Transport (BEST) mainly operates the public bus transport in the city. Navi Mumbai Municipal Transport (NMMT), Thane Municipal Transport (TMT), and Mumbai BRTS (Bus Rapid Transport System) also provide bus services for intra-city transport.
Taxis are a popular local mode of transport; but one can also hire auto-rickshaws for travelling shorter distances. If one has to move from one suburb to another, it’s hard to beat the local trains as a mode of transport.

Major Landmarks

Sanjay Gandhi National Park
Metro Cash & Carry Borivali
Vazira Naka

Factors for Growth in the Past

Borivali East’s strategic location and excellent connectivity have primarily propelled the locality’s growth in the past. The area’s proximity to the Western Express Highway made it accessible to Mumbai’s central suburbs, including major business centres, and helped it become a famous business belt known for its textile and jewellery industry.
Borivali East also started on the right foot with its physical and social infrastructure development. Whether it’s entertainment, education, healthcare, or retail, the locality seems to have it all. Western Express Highway was a major physical infrastructure component, along with other well-established roadways and western railway connectivity. Reputed educational and healthcare institutions were eventually established by the dozens in the locality. The popular entertainment places include Prabodhankar Thackrey Auditorium, Ajanta Theatre, Jaya Multiplex, and Indraprastha Shopping Centre.

Residential & Commercial Markets

The dominant property type in Borivali East is apartments. They’re in great demand, with so many residential projects being launched regularly and others under development or in the pipeline. Independent houses in Borivali East are the next big property type.
Property rates in Borivali Easthave had their ebbs and tides since 2012. However, they have remained the same during the period spanning the Q3 (2013) and Q1 (2014) months, at Rs. 13,152 per sq. ft. The Q1 2014 property price trends suggest the average rent rate for 1 BHK apartments to be Rs. 30 per sq. ft, while for 2 BHK and 3 BHK apartments, it is Rs. 27 per sq. ft. The average rent rates for the three kinds of apartments are Rs 16,000, Rs 25,000, and Rs 35,000 respectively.
The commercial real estate market in Borivali East has been looking upwards since 2013. The average sale price for office space is Rs. 16,950 per sq. ft. and the average rent rate is Rs. 75 per sq. ft.

Major Challenges

Traffic is a serious problem for Borivali East’s residents. Heavy traffic flows through the locality, primarily because one has to wait for quite some time at the many traffic signals that line up one after another. Roads are narrow too, leaving the residents very little space to park their vehicles. And during the rainy days, water-logging affects daily commuters, including pedestrians.
Illegal encroachments in the locality have also been a major challenge. As this issue has lasted for a few years, the authorities need to immediately step in and take action. Incomplete road works is another aspect that troubles the residents of Borivali East.

Factors for Growth in the Future

Borivali East’s growth path in the future will be driven by the expansion of commercial and entertainment pockets in the locality. This is set to attract scores of people from other localities in Mumbai and beyond, enabling significant economic progress and real estate development.

 

house2house Experiential Marketing | On ground Experiential Marketing Agency in Talavli, Navi Mumbai

Everything our On ground Experiential Marketing agency in Talavli, Navi Mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, house2house Experiential Marketing , experiential events and brand love campaigns, and all aspects of field marketing and house2house Experiential Marketing.

We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.

Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Talavli, Navi Mumbai

Promotions company that builds brand loyalty with customers

We are a professional house2house Experiential Marketing and promotions company in Talavli , Navi Mumbai trust us for your Marketing, Promotion Campaigns which are results driven.

Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.

 

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

Promotions company is a dynamic and brand passionate below the line promotions and events company in Talavli, Navi Mumbai.  Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through On ground Experiential Marketing and brand activations, promotions, house2house Experiential Marketing & experiential events and all aspects of the marketing field.

Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.

Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities		Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

house2house Experiential Marketing

We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.

As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.

At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.

 

 Activations & Promotions

Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.

Experiential Marketing

Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..

Field Marketing

Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.

On ground Experiential Marketing Agency

We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.

Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.

Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.

In addition, we are able to ease executions through solid trade relationships.

Reach your target audience

Reaching the right audience at the right moment in ways that it speaks to them

Highly trained promoters

We provide you with an enthusiastic, professional and well-trained team of promoters

Brand Identification

Dare us to bring out the personality of your brand

Brand Interaction

We tailor your brand activations to deliver the desired brand interaction.

Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.

Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.

Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.

Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.

 

Come talk to us, we build relationships and achieve business goals.

 We want to share our ideas to help your brand promotions,

We operate across the entire Navi Mumbai and have staff in all major towns and cities  to  Talavli.

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.in

 

 

Talavli, Navi Mumbai

Navi Mumbai

Navi Mumbai lies on the west coast of Maharashtra. It is situated in the eastern trans-harbour of Mumbai. The city was developed as a new urban township and satellite city of Mumbai in 1972. It is also the largest planned city in the world. The main purpose for building the city was to decongest the city of Mumbai.

Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.

Navi Mumbai covers 150 km of the total 720 km of the Konkan coast. There are totally 86 villages covering 39,400 acres within Navi Mumbai limits.

CIDCO had created 14 nodes/townships in Navi Mumbai. They are Vashi, Sanpada, Airoli, Ghansoli, Nerul, Kopar Khairane, CBD Belapur, New Panvel, Kamothe, Ulwe, Kalamboli, Dronagiri, Kharghar and Taloja. Each node is further divided into sectors.

CIDCO planned and constructed the railway stations in the city and developed the nearby areas. The Vashi bridge was opened in 1973 for the residents of Vashi, Nerul and CBD Belapur. The Sion-Panvel Expressway was built to reduce commuting time from Sion to Panvel.

The commissioning of a wholesale agricultural produce market in Vashi and building of a commuter railway line between Mankhurd and Vashi in 1992led to a very high population and economic growth.

Navi Mumbai has a vibrant industrial activity in the regions of Mahape and Taloja. The last decade has seen a steady growth of IT/ITeS sectors as well. The satellite city has seen a high growth of residential development in the last 5 years.

Demographics:

According to census data, the city has seen a huge migration of population from the Island city of Mumbai (54.6%) . It also attracts population from other suburbs of Mumbai and Maharashtra (28.9%). There is a small population from outside Maharashtra that has settled here (0.7%).
According to 2011 consensus, the population in Navi Mumbai is 1,119,477 and its urban population is 18,414,288. The sex ratio in the city is 1000:831. The average literacy rate of the city is 91.57% out of which, 95.05% are males and 87.33% are females.

Employment Opportunities

Navi Mumbai has a buzzing manufacturing activity in the state owned industrial estates. The Maharashtra Industrial Development Corporation (MIDC) areas in Taloja and Mahape have several SMEs. Taloja has several companies such as Asian Paints, Exide Batteries and Asahi Glass.
There are several IT/ITeS companies and software parks making their way into the satellite city such as Reliance group, Patni Computer Systems, TCS and Mastek. The next decade is expected to see a market domination by the IT/ITeS sector.
Most of the employment opportunities in the city is on the stretch of the Thane-Belapur road. The areas of Airoli, Mahape, Rabale, Turbhe, Vashi, Jui nagar and Belapur are locations that have ample office spaces and have good employment opportunities.

Connectivity

The Mumbai suburban railway is the most prominent mode of public transport in Navi Mumbai. This connects most regions of Navi Mumbai to the main city of Mumbai and Thane. The most important railway stations are Vashi, Belapur, Panvel and Nerul. Panvel is the only mainline station as well as the busiest railway station in Navi Mumbai. A new broad gauge line has been made functional between Panvel and Karjat. There are currently three express trains that use this line.
The Navi Mumbai Municipal Transport (NMMT) and Brihanmumbai Electric Supply and Transport (BEST) provide bus services throughout Navi Mumbai, Mumbai and other areas of Mumbai Metropolitan Region (MMR). There are regular BEST AC Kinglong and NMMT AC Volvo buses running between Mumbai and Navi Mumbai.
Navi Mumbai has the most advanced port in India: Jawaharlal Nehru Port Trust (JNPT) in Nhava Sheva near Uran industrial area. It is well connected to roads and handle about 65% of the country’s container traffic.
The Navi Mumbai International Airport is proposed in Kopra-Panvel area. This is expected to decongest the air traffic in Mumbai. The airport will be built through Public Private Partnership (PPP). The airport is expected to be completed in 2017.

Residential Market in Navi Mumbai

Navi Mumbai is primarily an industry and investor driven market. Due to rapid growth of industrial activity post 1990, it has also emerged as a favorite location for end buyers.
Since 2007, 87,055 houses have been launched here. Out of them, about 65,400 units have been absorbed. The year 2010 saw the highest number of launches (approx. 28,240). However, soaring property prices put a dent on affordability post 2010. This increased the unsold inventory by 25% during the third quarter of 2012. Taking notice of this, developers have brought down the number of launches since then.
Navi Mumbai witnessed few new project launches in September 2013. Developers have held back on new launches primarily due to cautious market sentiments owing to rising inflation and economic situation. Some of the localities that have witnessed this slowdown include Ulwe, Panvel, Kamothe, Kharghar, Dronagiri and Khandeshwar.

All Localities in Navi Mumbai

Mahape,Rabale,Shiravane,Turbhe,Apta,Parsik Hill,Khanda Colony,Dronagiri,Navade,Khalapur,Bonkode,Shedung,Ghansoli,Ulwe,Taloja,New Panvel,Panvel,CBD Belapur,Nerul,Kharghar,Kalamboli,Seawoods,Kamothe,Airoli,Sanpada,LOCALITY,Khandeshwar,Kopar Khairane,Uran,Vashi,Rasayani,Pen,Mumbai Pune Express Highway,Nhava,Roadpali,Palm Beach Road,Juinagar,Karanjade,sector 8A,sector 11,Talavli,savoli,sector 26 Vashi,Sector 19,Tembhode,sector 50,sector 50 New,sector 15,sector 19 (shahbaz village),sector 20,Sector 6,LOCALITY,sector 7,Sector 10 ( Kopra),Sector 12,sector 13,sector 20 Kharghar,Sector 27 Kharghar,sector 30 Kharghar,sector 34 Kharghar,Sector 35 Kharghar,Sector 21 Kharghar,Sector 15 Kharghar,sector 19 Kharghar,Sector 27 – Kharghar,sector 36 Kamothe,Sector 18 Kamothe,Sector 21 Kamothe,Sector 22 Kamothe,Sector 25 Khandeshwar,Sector 19 Ulwe,Sector 21 Ulwe,Sector 18 Ulwe,Sector 17 Ulwe,sector 5 Ulwe,Sector 02 Ulwe,Sector 09 Ulwe,LOCALITY,Sector 08 Ulwe,Vichumbe,Palaspa,Dighe,Nevali,Koproli,Bonshet,Garpoli,Akurli,Chouk,Rohinjan,Nilje Gaon,Kalundre,Shil Phata,Chipale,Shilottar Raichur,Nere,Usarli Khurd,Valap,Adai,Umroli,Chirle,Dhansar

 

home to home Experiential Marketing | Business Parks Interactive marketing Dhanori, Pune

Welcome to Fulcrum Business Parks Interactive marketing Dhanori, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Dhanori.

We offer a wide range of home to home Experiential Marketing And marketing services including home to home Experiential Marketing , Fieldwork Experiential Marketing , Business Parks Interactive marketing , guerrilla Branding, highway dhaba Interactive marketing.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.

Connect With Your Customers

We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a Business Parks Interactive marketing Dhanori, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the  small to biggest brands.

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.		TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.		STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of Business Parks Interactive marketing is useful for:
The answer to this is pretty much anything, however we have listed some common home to home Experiential Marketing, Business Parks Interactive marketing , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Where do we cover?
We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.

Can you design and make up leaflets for us?
Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.

 

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent home to home Experiential Marketing Agency, specialising in field and home to home Experiential Marketing , Fieldwork Experiential Marketing , Business Parks Interactive marketing , guerrilla Branding, highway dhaba Interactive marketing….  field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup  of  coffee on the roof at our ‘Dhanori, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

 

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Dhanori and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end  solutions to our clients

We operate across the entire Pune and we have staff in all major towns Dhanori and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.in

home to home Experiential Marketing | Business Parks Interactive marketing Dhanori, Pune

 

Dhanori , Pune

Dhanori situated in the north-western parts of Pune. The locality comes under the jurisdiction of Pune Municipal Corporation (PMC). In last few years Dhanori has witnessed great growth and you can spot it by the increasing interest of developers that are launching projects in this areas. Developers usually pick areas with great potential for development. The good geographical placement of Dhanori has made it a favoured location among the working population in and around east Pune. The locality enjoys good connectivity to the airport, railway station, and key destinations such as Koregaon Park, Viman Nagar, Kharadi, Kalyani Nagar, Magarpatta City and more. Seven to eight years back, Dhanori, was an unexplored location of Pune. Its transformation from a small district to a fully-developed residential locality is really desirable. With the widening and concreting of all approach roads from Shivaji Nagar to Dhanori Road and other infrastructural development, it has become one of the most promising destinations to invest in the city. Other prominent localities situated close to Dhanori are Vishrantwadi, Khese Park, Lohegaon, Viman Nagar, Yerwada, Phulenagar, Khadki, Vadgaon Sheri, Aundh, Kharadi etc. Furthermore, the locality is situated close to several industries and IT companies present in Vishrantwadi, Yerwada, Koregaon Park and Kharadi. Some of the key residential projects in Dhanori are Shreeram Aashiyana, Shreeram Classics, Akshay Savera among others.

Connectivity

Connectivity

Dhanori has amazing connectivity to all the urban prime locations in Pune like Viman Nagar, Kharadi, Yerwada, Wagholi, Koregaon Park, Kalyani Nagar etc. It is very close to the airport.

It enjoys close proximity to Pune International Airport which is about 8.6 km via Patil Vasti Road and Dhanori-Lohegaon Road.

There are a few major roads which run through the area, namely The Sant Dnyaneshwar Marg, the Nagar Road and the Deccan College Road.

Dapodi, Khadki, Kasarwadi, Pune Junction are nearby railway stations to Dhanori. However, Khadki is the nearest railway station which is about 8.2 km via Tank Road. It also has close proximity to Pune Junctions which is about 8.6 km via Akluj-Phule Nagar Road.

Factors for past growth
With the emergence of numerous IT hubs such as Commercial Zone, Panchsheel IT Park, Kalyani Nagar IT Park and more located nearby, one can save time, traffic congestion and by avoiding daily commuting stress. The locality have availability of diverse residential properties, including under-construction as well as ready-to-move-in flats in Dhanori. The region offers the best of class infrastructure that ensure a comfortable lifestyle to its residents. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 1 BHK apartments in Dhanori are in huge demand.

Factors for future growth
The proposed Ring Road passing through Charoli, and proximity to Pune International Airport (8.6 km) acts as a major driver to boost real estate activity here in the year to come.
Proximity to above mentioned localities and well-developed social and physical infrastructure and affordable property rates are driving people here. Dhanori is one of the few localities in the Pune that is affordable and still promises capital appreciation in the near future.
Apart from that, its proximity to well-developed localities and Pune International Airport, Pune Junction railway station, good returns on investment and the availability of vacant land parcels for developers will surely drive the residential demand and consistent rental yield for the locality.

Employment hubs near Dhanori
Aundh IT Park
Pune IT Park
Teerth Technospace
Weikfield IT iNFO Park
Software Technology Park Of India
EON IT Park
Commerzone IT Park

Infra Development (Social & Physical)
Dhanori offers very good social infrastructure to its residents. Some of the reputed schools in Dhanori include Pragati English Medium School, Pune International School, Dhaneshwar Prathmik Vidyalaya, Air Force School, Rosary School, St. Francis High School, Tim Bak Too Pre School etc. The area has some famous colleges like Symbiosis Law School, Christ College, SNBP College, College Of Engineering Pune, Ness Wadia College of Commerce, Fergusson College, Sir Parashurambhau College among few.
Healthcare facility is also good in the locality. Some of the leading hospitals in Dhanori include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few.
The shopping needs of the residents of Dhanori are catered to by malls such as Creaticity Mall, City Mall, The Pavillion Pune, Pulse Mall, Pune Central Mall etc. which house a number of international and national brands like Tanishq Jewellery, Jewel Square, My Jio Store, Cantabil Retail India Ltd, NIKE Store etc.

home to home Experiential Marketing Agency Dhanori, Pune

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supermarkets brand Activation | trade show brand Activation Bhukum, Pune

Welcome to Fulcrum trade show brand Activation Bhukum, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Bhukum.

We offer a wide range of supermarkets brand Activation And marketing services including supermarkets brand Activation , super stockist Activation , trade show brand Activation , On ground Experiential Marketing, outdoor Activation.

As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.

We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.

Connect With Your Customers

We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.

FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.

Fulcrum is a trade show brand Activation Bhukum, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the  small to biggest brands.

We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.

EXPERIENCES
People, meet brand.
Strategic campaigns to shape opinion and build brand affinity.		TRIAL
People, meet product.
Tactical campaigns to boost penetration and promote sales.		STAFFING
People, meet people.
Providing the people who’ll be the real world face of your brand.

Live Experience

Immersive experiential marketing campaigns to create Brand Devotion

Product Sampling

Campaigns to drive trial, change perceptions, boost awareness & sales

Promotional Staffing

Brand ambassadors & hospitality staff to be the face of your brand

We provide three core services each strategically tailored to your brand’s goals

Type of trade show brand Activation is useful for:
The answer to this is pretty much anything, however we have listed some common supermarkets brand Activation, trade show brand Activation , event types below.

+ High Street Promotion
+ High Street Promotion
+ Competition Signup
+ Exhibitions
+ Festivals
+ Club Promotion
+ Sporting Events
+ In Store Promotion
+ Business Promo Offers

Where do we cover?
We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.

Can you design and make up leaflets for us?
Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.

 

Helping brands build powerful front lines in the real world.

Design, Develop or Activate Your Event Marketing

Planning ======= Activation =======Reporting

Full independent supermarkets brand Activation Agency, specialising in field and supermarkets brand Activation , super stockist Activation , trade show brand Activation , On ground Experiential Marketing, outdoor Activation….  field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup  of  coffee on the roof at our ‘Bhukum, Pune office

Brand Activation
BTL Activation
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building

Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding
Merchandising

 

Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Bhukum and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.

We love experiential marketing and we love what we do.

guerrilla marketing
brand activations
pop-up events
retail and in-store marketing
mobile marketing tours
campus marketing
app launches promotion
festival marketing
human banner
lookwalker

btl activation services
street teams
demonstration activities
kiosk activities
mall marketing
corporate contact programs
corporate image building
free sampling activities
in-shop activation
in-shop activities
product launch activities

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
STREET TEAMS
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities

One of the best integrated marketing companies Pune has to offer, … We create strategic and creative corporate branding propositions.

If you have any questions or queries, just ask. Our dedicated team will be happy to help.

Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
Merchandising
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

We can promote your brand or product

As a leading Sales Promotion Agency in Baramati, Pune, we provide end to end  solutions to our clients

We operate across the entire Pune and we have staff in all major towns Bhukum and cities Pune .

If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.

Contact us for a FREE consultation

Email:- info@fulcrumresources.in

supermarkets brand Activation | trade show brand Activation Bhukum, Pune

 

Bhukum , Pune

Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.

Connectivity

It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.

Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.

It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road.

Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.

Factors for past growth
Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.

Factors for future growth
Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.

Infra Development (Social & Physical)
Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc.
Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum.
Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.

supermarkets brand Activation Agency Bhukum, Pune

Fieldwork promotional

super stockist Activation Agency Bhukum, Pune

On ground Experiential Marketing

trade show brand Activation Agency Bhukum, Pune

outdoor Activation

 

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marketing Team in Khotachiwadi

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Team in Khotachiwadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Team in Khotachiwadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Team in Khotachiwadi

Brand Activation and Promotion Agencies Create Jobs for Youths in SA

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In a world where joblessness seems to rise with each passing day, we are here to tell you that companies that choose to take on brand activation and carry out promotions for their business are most certainly doing their bit to reduce unemployment statistics in South Africa. If you have had the chance to take a look at the latest job loss statistics for SA on BDLive.co.za recently, you will realise unemployment is a real concern for South Africans and even more so for young school leavers and university graduates.

According to BDLive.co.za, the mining and agricultural industries have been adding new jobs in every quarter, despite the economic situation, yet still we see a growth in unemployment statistics – this can be worrying or seen quite negatively. With this in mind, you might be wondering just how brand activation and promotion agencies can boost the unemployment situation in our country. We are here to tell you how.

At Tradeway alone, our brand ambassadors and field marketers have taken on and managed over 60 000 brand activations and promotions each year. The planning, preparing for and final carrying out of these promotions creates thousands of promotional job opportunities ideally suited to youths or those just starting out in the job market.

We provide interested parties with the opportunity to sign up to become promoters or brand ambassadors and teach the necessary skills to those who wish to follow a more permanent career in the field, at our Tradeway Academy.

In a country where unemployment is on the rise, the advertising and branding industry is swiftly presenting new and exciting job opportunities to the market. Don’t lose hope and buy into negative statistics…look at just how much opportunity this particular industry has to offer.

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marketing Team in King's Circle

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Team in King’s Circle is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Team in King’s Circle tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Team in King’s Circle

Brand activations tips to appeal to moms

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Women have a lot of buying and social power. Moms have become a niche group, with many businesses targeting this consumer group due to the enormous potential they can offer businesses.

What many businesses get wrong, however, is truly understanding what mothers want and need. In order to appeal to moms, you need to understand their pain points, their attitudes and their values.

Brand activation is tough in many industries, but appealing to moms requires careful planning and execution. You need to tap into the variety of needs moms have and you need to make sure your campaign is unique. Here are a few things to keep in mind when launching products that are aimed at moms:

  • Always remember women are largely the gate-keepers when it comes to a family’s purchases.
  • If you’re selling toys, safety has to be one of the main features to put a mom’s mind at ease.
  • Food products need to be healthy and packed with nutrition.
  • Try to show how your products will simplify a mom’s life. Things need to be simple and easy. If your product is able to reduce the amount of time that a specific task takes, then you’ve already got your foot in the door.
  • Show moms how their kids will enjoy the products you are offering.

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marketing Supplier in Poonam Nagar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Poonam Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Poonam Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Poonam Nagar

The Four P’s of Experiential Marketing

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Marketers that have been in the business long enough can recite the “Four Ps” of marketing off of the top of their heads: product, price, place, and promotion. These Four Ps refer to a marketer’s responsibility to create the right product, price it correctly, distribute it to the consumer, and promote it to the target audience. But according to Scott Schenker, a senior-level executive at Microsoft, there are four other Ps that marketers need to consider when planning an experiential marketing event. Here are the four P’s of experiential marketing:

Place

Anyone who attends your events should know that your brand is sponsoring the event the moment that they walk through the door. This is true of all guests, even those that are not extremely loyal customers or very familiar with your brand. But, this doesn’t necessarily mean that the space should be filled to the brim with logos and branding. Of course, every event should have branding, but guests should still be able to tell it’s your event even if the logos and slogans were all removed.

For example, imagine walking into an Apple store. If the products were no longer on display, would you still be able to tell you were in an Apple store? Most people would immediately recognize the clean, all-white aesthetic and associate it with the Apple brand. Try to do this at your event so guests feel as if they are immersing themselves completely into the brand experience that you have created for them. If you can pull this off, then you will have mastered the first P of experiential marketing.

Purpose

The second P of experiential marketing according to Schenker is purpose. A successful experiential marketing event serves some sort of purpose. Many brands make the mistake of assuming the purpose of an event is to reach a goal that will benefit the company. For instance, they may define the purpose of an event as “raising brand awareness” or “generating leads.” But, the purpose of an event should be defined with the consumer in mind. What is the purpose of them being at the event? What are they getting out of attending the event? They don’t care whether you are successful in raising brand awareness or generating new leads, so define their purpose instead of focusing on yours.

Schenker suggests that it doesn’t take much to give guests a sense of purpose once they arrive at the event. In fact, he mentions that even displaying the brand’s tagline throughout the event is enough to help guests understand their purpose. For instance, the international cosmetic company L’Oreal has a tagline that states “Because you’re worth it.” Posting this tagline throughout an event would make it clear that guests are there to explore ways they can pamper themselves with L’Oreal’s products. This isn’t the only way to create a sense of purpose, but it may be the simplest way for brands to master this “P” of experiential marketing.

Pride

Everyone who represents your brand, from your employees to your brand ambassadors, should show pride in what they are doing at the event. Guests will be able to tell when someone who is representing your brand doesn’t truly care about the event or its purpose. This indifference will rub off on anyone who this person encounters, which could affect the atmosphere of the event.

Make sure the brand ambassadors that are working your event know how to greet guests, engage in friendly conversations, and give off positive vibes. Brand ambassadors should also be warned that they are always “on” even when they are not talking face-to-face with a customer. This means they should know it’s never acceptable to roll their eyes or give off a bad attitude when they think no one is watching. In today’s world, someone is always watching, and if it’s a guest, they will pick up on the brand ambassador’s lack of pride for your company. If you want guests to be excited about your brand, then the people that are working for you should be excited, too.

Promote

You may think that this “P” has to do with promoting the event to ensure that people attend, but that’s not the case. When Schenker refers to promotion, he means the opportunity to cross-promote. As you are planning an experiential marketing event, look for opportunities to cross-promote other products or services that you offer.

However, make sure you keep the audience in mind when deciding how or if you should cross-promote other products or services. In order to master this “P” of experiential marketing, the cross-promotion must feel natural. You should only choose products or services that the guests at your event will benefit from, otherwise they’re not worth cross-promoting.

On ground Experiential marketing, door2door Marketing Services, door2door Marketing Services, door2door Marketing Services in pune, house2house Activation, Market engagement promotional, Rural advertising activity, , campus interactive promotions, RWA interactive promotions, Market interactive promotions, marketing Supplier in Poonam Nagar

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marketing Supplier in Ghatkopar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Ghatkopar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Ghatkopar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Ghatkopar

Build a Small Business Brand

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Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of your business. Many small businesses choose the easy path when it comes to branding themselves. They pick a name and get someone to create a logo, or worse, do it themselves. Then they get some stationery and business cards. The visual representation of your brand and your brand colors are important, but you need to spend some time thinking about what you want to people to think about your business. You only get one first impression with customers, so you need to consider what it’s like to call your office, or when some sends an email through your contact form, does an actual human call them back? How quickly? How long does a prospect wait to get a proposal from your company? These are all things that leave a brand impression. Here are some tips that will help you to develop a unique small business brand.

What is your business focus?

How do you want to position your business in the marketplace? When you think about your brand presence, you should consider your industry, your personality, and your target customer. Chances are a stock photo chosen at random by the sales-person at a print-shop, will not quite capture the brand impression that you are trying to create. so hire a professional graphic designer to help you. Yes, it will cost you, but if you want to only do this one time, so spend the money to look just like the big boys. If you have keen negotiation skills, you can often find a talented designer who can put together a very reasonable package for you. There are also plenty of websites where you can find designers and view their portfolios such as Fiverr, 99Designs.com, guru.com, and upwork.com. Here are some questions to answer that will help your designer get a feel for your business.

  • What is the mission of your business?
  • What differentiates your brand from your competition?
  • What is your company’s unique selling proposition?
  • What do you want people to think of when they think of your business?
  • How would you describe the branding of your closest competitors?
  • What can you improve upon when looking at your competitors?
Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions.  Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

  • Black: Represents authority, power, and dominance.
  • Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
  • Blue: It’s a calming color, peace, tranquility.
  • Green: It represents nature; it’s the easiest color on the eyes, refreshing.
  • Yellow: Yellow catches attention, but it can be overwhelming.
  • Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

If you think back to the companies we mentioned earlier, think of the red one and the green one. There are likely two that come to mind immediately. How does each brand make you feel? When choosing a color to represent your brand, be mindful of the psychology behind that color choice.

Be consistent with your branding

If your business is taking advantage of social media marketing, then it’s important to have consistent branding across all social platforms. For example, if you build a personal brand use the same headshot everywhere. You also want your profile to tell people how to hire you. It’s great that you are swim dad or an Eagles fan. (Yes, I’m from Philadelphia), but it will greatly help your business to promote what you do. Keep in mind my 4:1 Ratio of sharing other people’s helpful content before you promote your own. You’ll also want to tailor your content to fit the culture of each platform and how your potential customers use it. Don’t just post the exact same thing across every social network, that’s a great way to damage your brand.

Don’t be afraid hire someone to help you. When choosing a designer, use a contact that says it’s work for hire, make sure you can get at least 5-7 options, and then refine one down to become your logo. When you get your artwork, ask for the jpeg, pdf and high resolution png files. And get the exact color and fonts on a one-page style guide from them, so you’re not stuck, in case you ever need to move on from that designer. Remember, if you hire a designer, you’ve got to trust them to create something brilliant, but it’s your brand, and you need to make sure convey the impression that you want people to have.

On ground Experiential marketing, d2d Marketing agency, d2d Marketing agency, d2d Marketing agency in pune, Fieldwork sales, Market Promotions, Mall Activation, engagement promotional, campus btl activation, RWA btl activation, Market btl activation, marketing Supplier in Ghatkopar

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marketing service in Lalbaug

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing service in Lalbaug is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing service in Lalbaug tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing service in Lalbaug

Marketing

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Marketing Services for Customer Acquisition

We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.We are not just an outsourced consulting firm. We cultivate lasting relationships with our clients, immersing ourselves in your business – becoming your extended marketing arm – and strategically partnering with you in all marketing strategy, graphic design, PR and event management activities. Fulcrum supplies high-quality marketing and pr0motion services to consumer markets, advertising and sales agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets. Whether you’re looking to build awareness, drive calls or convert leads to customers, our 10+ combined years of direct marketing expertise will help you get better results. Our best direct marketing campaigns use data modeling, data insights, compelling offers and high-quality  fieldwork, telemarketing and sales team to help increase response for your customer acquisition campaigns. We deliver the results.

Marketing

Feet On Street Door To Door Marketing Face to Face Marketing Street Marketing Field Marketing Direct To Retailer Sales Strategic Field Marketing Marketing Strategy Trade Marketing Marketing Team Sales & merchandising Shopper & Retail Marketing

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Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

GREATER NOIDA, Rural Marketing agent, Rural Marketing agent, Rural Marketing agent in pune, On ground brand Promotion, Kiosk events, Rural marketing activities, , Colleges activation, society activation, Kiosk activation, marketing service in Lalbaug

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marketing service in Land's End

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing service in Land’s End is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing service in Land’s End tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing service in Land’s End

Field Marketing

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Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us. We offer a range of field marketing services depending on the client’s requirements, these include:

Feet on Street Team
Field Sales Team
Brand Awareness/Leafleting
Data capture/Providing quotes
Auditing
Sampling/Demonstrating
Merchandising
Roadshows/Events
Mystery Shopping
Logistical Support Services
Retail Staff Training

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Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

KHALILABAD, Rural Marketing companies, Rural Marketing companies, Rural Marketing companies in pune, On ground Experiential marketing, Kiosk events Experiential, Rural marketing advertisement, , Colleges activation activities, society activation activities, Kiosk activation activities, marketing service in Land’s End

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