modern trade marketing Agent Hinjewadi Pune
Fulcrum Marketing is a strategic modern trade marketing Agent Hinjewadi Pune. Our team of marketing consultants also specialise in marketing planning and modern trade marketing for all types of business of any size.
communication and modern trade marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Implementing a modern trade marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , modern trade marketing Agent Hinjewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
modern trade marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Door to Door Marketing Strategy
Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!
Since people do not welcome strangers into their space with the most open mind (can you blame them?), it can be difficult to boost sales without qualified strategies.
So, if your knuckles are hurting, you might find this advice really useful!
Perfect your Pitch
When starting your pitch, you need to make it clear what it is that you’re selling. Humans are emotion-based decision makers, so pitching your product with emotions is necessary. So let’s see in depth how this can be structured:
- Introduction: Introduce yourself! Usually a person builds an impression of you in 10 seconds. This is why being polite, smiling, and looking for eye contact is important.
- Questions: Now that you’re standing in front of the prospect, he/she might want to know why you’re there. So explain briefly what you’re trying to sell, but remember, do not overwhelm with the core of the pitch. After this, it’s the moment to ask questions, know more about your customer, and get qualified answers.
- Present: Finally, you know what are your prospect needs, so it’s time to actually present your product. Try to engage the prospect, telling real experience from other customers, and qualifying your words on the base of the needs you just discovered. Remember to use the KISS method! (Keep It Short and Sweet)
- Close: If you said all the right things, it’s the closing moment. At this moment, you need to let the prospect speak and to listen to his/her questions. You must overcome objections, and remember, by coming up with objections your customer is just asking for more reasons to buy.
Door to Door Marketing Plan
Key Pillars of the Door to Door Marketing Process
Prospecting: The search for new customers is called prospecting. Prospects are essential to your sales funnel because you have to have new customers coming in to grow. Finding them is a crucial part of your sales process.
Qualifying: Qualifying means you have identified a need your prospect has that matches one of the features or benefits you offer. Qualifying prospects is to establish Pain (enough pain to buy), Budget (money to buy) and Decision (authority to buy). It requires a door-to-door salesman (or woman) to ask lot of open-ended questions and listen and respond to their answers.
Pitching: When you make an offer and describe the benefits to your qualified prospect, it is called pitching. Knowing the lead’s needs is essential to your success. You provide a solution to their pain points and explain how your product makes their lives or jobs easier.
Closing: Closing is when you ask the potential customer to buy your product or service. There are numerous ways to ask for business, and finding the one that works best for you and each qualified prospect is a vital skill for successful door-to-door sales.
Follow-up: After the sale, the door-to-door salesperson should establish contact to ensure the customer received what they ordered, felt satisfied, and received answers to any questions they might have. This is called follow-up. It is essential to establishing a relationship with your new customer, and the gateway to future opportunities with the customer, should their needs change.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and modern trade marketing Agent Hinjewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts Hinjewadi Pune |
modern trade marketing Agent Hinjewadi PuneGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in PuneCall Us :-08433772261 |  Hinjewadi Pune |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
modern trade marketing
modern trade marketing Agent Hinjewadi Pune
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
modern trade marketing | modern trade marketing Agent Hinjewadi Pune
Hinjewadi , Pune
Overview
Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadis social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.
Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadis social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.
Connectivity and Transit Points
The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.
There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.
Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. Theyre an economical mode of transport, which is why theyre usually very crowded. Most people resort to using two-wheelers here.
The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.
Factors for Growth in The Past
The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the localitys growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.
Factors for Growth in the Future
With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most peoples order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the citys population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.
Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.
Theres plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.
Infra Development (Social & Physical)
Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.
Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.
The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.
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