Brand Marketing Strategy | Direct Marketing Services Antop Hill

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing Strategy | Direct Marketing Services Antop Hill

Don’t Give Up on Cold Calls

Don’t Give Up on Cold Calls–Nearly everyone I know balks at cold calling, at least initially.  We know we’re going to face a higher rate of rejection than if we were pitching to folks predisposed to want our product, and no one enjoys feeling like a failure.  But here’s the thing:  If you need new customers, then you need to train yourself to cold call effectively.

And here’s a secret little bonus:  cold calling may end up being more effective that you thought it might because so few people do it.  If you can make yourself stand out from the crowd, you’ve already got an advantage.  So get your call list, find yourself a quiet space, and pick up the telephone.  You’re about to round up new clients with these winning techniques.

Cold Calling Tips

1. Do Your Homework

One thing I’ve found useful is to determine how many of my customers currently get cold calls.  As it turns out, not many of my competitors make them, so I know there are opportunities out there.  Whether you take a look at geographical areas you’re currently underserving or simply look for a larger share of the area you’re in, start making your list of folks who need your services.

2. Be Ready to Leave a Voicemail

Odds are slim that anyone you call will actually answer, so have your introduction ready to go.  You want to sound warm, authentic, and enthusiastic.  Your goal in your first call isn’t to cash a check.  It’s to start a relationship.

3. Don’t Ask for a Call Back

If your prospect feels like you’re trying to push them, they’re unlikely to actually call you back.  It’s far more effective to leave your name and number and let your prospective clients know when you plan to call them back.  Persistence is key to cold calls, so you’re not finished once you’ve reached out the first time!

4. Leave Your Personal Number

Not only is it actually more productive to move to a single stream for your phone calls, but it also sends the important message that your prospect’s business matters to you personally

 

5. Call After Hours

Especially if you have a long list of prospects, you may be able to speed up the voicemail-leaving process if the extensions or mobile numbers you’re calling go automatically to voicemail after business hours.

6. Follow Up via Social Media

One of my favorite strategies is to leave a voicemail and then head to Facebook or Twitter and send a quick message letting my prospects know I’ve reached out by phone.  I get increasing numbers of folks who respond via social media, as it feels less sales-y, and it’s handled at their convenience.

7. Don’t Give Up

Now don’t go into restraining order territory.  There is certainly a point at which it’s clear your prospect isn’t interested.  One thing I love to do is – after a few unreturned calls – to ask my prospect to call me back if they’re not interested.  Sometimes all I need is fifteen seconds of their time to get them to understand just how much I can help them.

Most importantly, don’t fear the cold call.  It may feel awkward at first, but it’s definitely a skill that improves with practice.

 

Direct Marketing Services Antop Hill

Brand Marketing Strategy, Marketing activation Professional , On ground marketing company , shop marketing Services

On ground marketing company , shop marketing Services, door2door marketing organizations , BTL marketing organizations , Field marketing organizations , campus Marketing organizations , multiplexes Marketing organizations, Business To Business marketing organizations

 

door2door marketing organizations | Direct Marketing Services in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing organizations | Direct Marketing Services in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

FIELD SALES ACTIVATION

We believe we offer the knowledge, skill, flexibility and scale to be experts in promotional activation – why not give us a call to find out if we can help you?

Considerable funds are committed to promotional activity every year.  With such levels of investment, driving sufficient return on investment requires all elements of the promotional journey to be managed efficiently and effectively.  This includes at store level where experience dictates that promotional implementation is generally sporadic.

Field Sales Solutions has the flexibility and scale to cover any number of stores on day one of a promotion to give our clients an instant insight into the levels of implementation and impact of your promotional mechanic.

To maximise return on investment, the team have been comprehensively trained on all stock management and promotional processes for every fascia to ensure that should any promotional activity not be implemented, it can be activated immediately.

 

door2door marketing organizations | Direct Marketing Services in pune

 

Direct Marketing Services, retail marketing, Brand Marketing Strategy, Marketing activation Professional, On ground marketing company, shop marketing Services, door2door marketing organizations, BTL marketing organizations, Field marketing organizations, campus Marketing organizations, multiplexes Marketing organizations, mall Marketing organizations , Business To Business marketing organizations , Coupons Distribution organizations, pune , mumbai