Tag:  Market Experiential

marketing Supplier in Kora Kendra

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Kora Kendra is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Kora Kendra tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Kora Kendra

Cold Calling DEAD

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]
Is cold calling dead?

No. Many businesses still use it. However, it is losing its effectiveness. Cold calling relies on interruption. Today, people have access to info when they need it, so are less likely to put up with cold calling. People are far less likely to trust someone based on a cold call, and trust is very important.

What is the difference between cold and warm calling?

Warm calling is making sales calls after making preliminary contact. Warm calling works best when it is tied to another form of marketing, such as educational or event marketing. Warm calling can refer back to a marketing piece, a form filled out at a trade show, or any form of previous contact.

What is permission based marketing?

Permission marketing is when prospects sign up to receive messages from you. Instead of you interrupting their day with messages they don’t care about, you are invited to speak to them. Permission marketing is about having prospect qualify themselves.

How do you get permission from someone to market to them?

You need a complete marketing plan to gain a constant stream of permission. The basic concept is to provide something of value in return for getting permission to market further. Permission can include signing up for a newsletter, coming to an event, or requesting more information.

Cold calling brings results, why should I stop?

Cold calling is a numbers game. For every yes, you have 10 or more nos that are closed doors. Using permission marketing, you can keep the conversation open, even with people who aren’t buying right now. By building marketing around conversations and education, you can create a steady stream of leads that will grow virally.

Why should businesses make the extra effort to educate customers?

By educating, you set yourself up as the expert. This allows you to set the course of the relationship. Educating allows you to “sell without selling.” Prospects thank you for the info and go to you first to buy. When you create educational marketing, you can re-purpose it in many ways.

How can Twitter help businesses avoid cold calling?

Twitter is a great place to communicate, attract fans, and build relationships. Your followers have given you permission to talk to them. Just don’t be all sales talk, all the time. From conversations on Twitter, you can move into a sales process. Twitter opens the door to a ton of prospects. It is your job to attract qualified prospects by providing quality content.

Why is building an email list the most important thing businesses should be doing?

An email list built on permission is a group of people who have pre-qualified themselves as real prospects. With regular email, you can build trust with prospects and up sell current customers. An email list is a database of prospects you can dip in to when you need to add sales. Put out a good newsletter and good value for signing up, and your email list will continue to grow. Unlike cold calling, you will be able to communicate 1 to many, but with a much larger trust factor.

How can we use events to bring in loads of new customers?

Events allow you to invite prospects to something they will value, without directly selling to them. Make your event specific, and it will attract ideal, pre-qualified, prospects. You can build a huge level of trust quickly by providing a quality event. People will be inclined to buy from you.

Should a small business have a blog/email newsletter?

Yes. Providing regular content for customers/prospects has several benefits. It will bring in more traffic to your site and provide visitors with instant value. It will educate prospects and build trust, making them inclined to buy from you and trust you. It will make you better at your business. Creating content on your niche will inevitably make you an expert.

What kind of conversations should businesses be having with their customers/prospects?

Conversations should be about much more than making the sale. You should seek to educate, to answer questions, to ask questions. The biggest thing is to build trust and provide endless value.

house to house promotional, Door To Door Marketing consultants, Door To Door Marketing consultants, Door To Door Marketing consultants in pune, h2h Promotion, Market Advertising promotional, Rural activation engagement, , campus experiential, RWA experiential, Market experiential, marketing Supplier in Kora Kendra

 ]]>

marketing Supplier in Asalfa

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Asalfa is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Asalfa tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Asalfa

Personal Interviews

f to f Experiential marketing, B to C Marketing business, B to C Marketing business, B to C Marketing business in pune, Feet On Street promotional, Market Experiential, local promotions experiential, University Campuses & Colleges, campus advertisement campaigns, RWA advertisement campaigns, Market advertisement campaigns, marketing Supplier in Asalfa

 ]]>

marketing Recruiters in Magathane

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Magathane is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Magathane tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Magathane

EVENT STAFFING

Across the nation, we provide the highest caliber talent to ensure your marketing event is a success.

Fulcrum promotional staff will create the opportunity for your brand to be exposed to larger audiences in an interactive and effective way. We individually train and hire each of our employees to ensure that you receive passionate and talented promotional staff to best represent your brand.

Fulcrum works closely with our clients to understand their needs so that we can strategically source and recruit the best talent available for each and every event, small or large, simple or complex. As a leading event staffing company, we work tirelessly to provide impactful solutions for our client’s specific needs and challenges.

With the largest active talent database in the event staffing industry, we’re able to handle projects that others can’t…or won’t. Fulcrum provides talented individuals for a variety of roles including:

BHADRAK, Services marketing company, Services marketing company, Services marketing company in pune, h2h Promotion, Market Advertising promotional, Rural activation engagement, , campus experiential, RWA experiential, Market experiential, marketing Recruiters in Magathane

 ]]>

marketing Recruiters in Bhuleshwar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Bhuleshwar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Bhuleshwar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Bhuleshwar

Drury Design in Chief Marketer: B2B Content Marketing

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Just about every B2B marketer has content. But not every B2B marketer is necessarily doing content marketing. “Blanketing people with junk isn’t content marketing,” says Chris Drury, president/chief creative officer, Drury Design Dynamics. “People are beginning to understand that they need a strategy.”

“It comes down to creating relevant content that gets in front of the right people at the right time,” says Doug Pace, vice president and COO of Bayshore Solutions.“You have to understand your consumer and what interests them—we want to capture those consumers higher in the buying funnel. Most of them don’t even know that they are looking for your product, so you need to send them down the path you want them on.”

“On the B2B side, there are so many people who do hours of research before they make a call, so you want to be high in the consideration set,” says Jenni Walsh, director of digital marketing, Bayshore Solutions.“You need to have branding and content that will speak to their needs, with a strong call to action.”

In many organizations, there are two tracks of thinking about how to approach the customer, notes Marcia Chithelen vice president, marketing strategy, BizMark. Corporate marketing is thinking big picture, with a global view of generating content to move into new spaces. At the product manager level, the content generation approach is more narrow and focused.

“Having content is important, but really understanding where your customers are is a big thing,” says Ed Gillespie, executive director, BizMark.“You need to use it to tie your product to their larger corporate initiatives and position yourself to be part of the solution.”

WHAT YOU NEED
Marketers must come up with a content calendar, to highlight what needs to get promoted at what point in the year, says Walsh. Companies need to have a clear focus on what content needs to be produced, who is responsible for producing it, how often it should be updated and what graphics are needed to make it pop. “Most people understand the need for having copy and written content, but the powerful messaging that you can get across in a video or photo is important and should be included in any content strategy,” she says.

All of these elements can be incorporated into an integrated strategy involving PR, LinkedIn, case studies, webinars, whitepapers and more, says Pace. “If you can take off the gloves and say you’ll give away the secret sauce, you’ll be seen as an expert and that will drive awareness.”

The challenge is to optimize the experience for your customer, and how to become a more agile content marketer, notes Abaza. Marketers are increasingly looking to marketing automation solutions to figure out ways to generate leads from premium con- tent like whitepapers and webinars without having to ask IT to create a new landing page every time they want to test something.

ROI IMPACT
Of course, knowing who you are targeting is essential. Bayshore spends time with clients creating buyer personas centered around individual customers, what they are after and what drive them emotionally, says Pace.

RAICHUR, engagement marketing agencies, engagement marketing agencies, engagement marketing agencies in pune, Feet On Street promotional, Market Experiential, local promotions experiential, University Campuses & Colleges, campus advertisement campaigns, RWA advertisement campaigns, Market advertisement campaigns, marketing Recruiters in Bhuleshwar

 ]]>

onground Marketing Job in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and onground Marketing Job in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

onground Marketing Job in mumbai

Mistakes that Could Sink Your Experiential Marketing Event

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Not Paying Attention to the Desires of the Consumer 

If you’re simply copying an experiential marketing idea from a competitor or another brand without really thinking about what sort of experiences your unique target market desires, the chances are high that your efforts will fall flat.

“Having an intimate understanding of one’s consumer is the first and most important step when it comes to planning an experiential marketing event or campaign. The experience that you’re going to provide needs to resonate strongly with the right demographic in order to have a lasting effect,” comments Michelle Storey of Tradeway.

Not Thinking Holistically 

When planning an experiential marketing event, it is imperative that you think about the bigger picture in terms of your other marketing efforts, and your marketing plan as a whole. Do you currently have a campaign on the go? Perhaps your focus has been on promoting a new product or special? You need to think holistically and make sure that your event ties in with everything else in order to really make the most of your budget.

Not Providing Enough Opportunity for the Audience to Get Involved 

Remember, the whole point of hosting an experiential marketing event is to make it possible for the guests to interact with your brand and your team. While talks, workshops and motivational speeches all have their place, you also need to make sure that you allow for plenty of interaction in other ways. According to research, the best techniques include giving away free samples and involving guests directly in demonstrations.

Not Making Use of Influencers

Utilising relevant influencers via social media is a wonderful way in which to promote your upcoming event.

“While it may cost a little initially, the pay-out at the event will be well worth it. Influencers who are well-known by those who would be interested in your brand and what it has to offer can help you to double your turn-out, and then some!” says Michelle.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

BTL Activities, onground Marketing Job, onground Marketing Job, onground Marketing Job in pune, h2h Promotion, Market Advertising promotional, Rural activation engagement, , campus experiential, RWA experiential, Market experiential, onground Marketing Job in mumbai

]]>

Field Marketing consultancy in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Field Marketing consultancy in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Field Marketing consultancy in mumbai

How to Prepare Brand Ambassadors For An Experiential Marketing Event

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Start With Etiquette

Start off slow by going over basic etiquette rules with the team of brand ambassadors that are going to be working at your event. Every good brand ambassador will know they shouldn’t roll their eyes at guests, slouch, or cross their arms so they seem unapproachable. But, there are other etiquette rules that need to be discussed, especially when it comes to social media.

Do you want your brand ambassadors to post about the event on their social media accounts? If so, make sure you establish guidelines on what can and cannot be posted. For example, posting a selfie at the event with the brand’s hashtag is harmless. In fact, it’s free promotion. But, brand ambassadors shouldn’t post photos of themselves drinking alcohol at the event or tweet about how bored they are. You can’t control what they do or say while they’re not representing your brand, but there should be rules put in place over what they are allowed to post while they are on the clock.

Introduction to the Brand

A brand ambassador will not be able to represent your brand if they don’t know who you are, what you stand for, and what you are selling. Therefore, an important part of the training process is introducing brand ambassadors to your brand. Help them understand who you are selling to, what you are selling, and why your target audience will want to become customers. A brand ambassador doesn’t need to be able to rattle off all of the ingredients in every single one of your products. But, they should be informed enough to answer guests’ questions and speak confidently about the products or services that you are offering.

You should also make sure the brand ambassadors know what kind of personality your brand has so they know how they should communicate with guests at the event. Should they be bubbly and outgoing when approaching customers? Or would you rather them be serious and professional? These are the questions that need to be answered during training so brand ambassadors know how to conduct themselves during the event.

Media Relations

Another topic that may need to be covered as you prepare brand ambassadors for the event is media relations. If you are planning a small and intimate event, there may not be a need for media relations training. But, if you are inviting influencers and journalists to cover the event in order to increases brand awareness; this is an important part of the training process.

Go over some of the key points that you want brand ambassadors to mention when talking to members of the press. For instance, let’s say you are launching a new food product that is organic, gluten-free, and non-GMO certified. In this case, the three main points that should be mentioned in every media interview are:

  • The product is organic.
  • The product is gluten-free.
  • The product is non-GMO certified.

Don’t give brand ambassadors scripts to memorize. Even the best brand ambassadors will sound rehearsed when they have to read from a script when speaking to the media. Instead, focus on making sure they understand the key points that you want to get across. Ask them to answer the questions as naturally as possible while still incorporating these key points.

Responsibilities During the Event

Every brand ambassador should show up to the event knowing exactly what they are going to be doing that day. Make this happen by going over everyone’s responsibilities before the event. For example, assign a few brand ambassadors to the entrance of the event so they can greet customers and help them find what they’re looking for when they arrive. These brand ambassadors should be very familiar with the layout of the event and the different activities that are going on. They should also know about parking, restrooms, and other general information that people tend to ask whoever is standing by the entrance. The responsibilities of this type of brand ambassador are different than those of a brand ambassador who is stationed around the product demo area. That’s why it’s so important to go over roles and responsibilities ahead of time.

Role Playing

A strong brand ambassador knows how to communicate with guests at the event and keep them engaged in conversation. At the end of the training program, test your brand ambassadors’ skills by doing role playing exercises where you pretend to be a guest or member of the media at the event. Doing this exercise will allow you to see how much of the information the brand ambassadors absorbed during their training. Do they remember the key talking points for the media? Are they asking guests to fill out a contact form so you can capture leads at the event? Take mental notes during the exercise—or have someone else stand back and watch—so you can help your team improve before the event.

Work with Factory 360 on your next experiential marketing event so you don’t have to take on the task of recruiting, hiring, and training brand ambassadors. We work with a highly trained and professional team of brand ambassadors that are eager to represent your brand and connect with guests at events. To learn more about our services, contact us today to schedule a free consultation.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

face2face Marketing, Field Marketing consultancy, Field Marketing consultancy, Field Marketing consultancy in pune, Feet On Street promotional, Market Experiential, local promotions experiential, University Campuses & Colleges, campus advertisement campaigns, RWA advertisement campaigns, Market advertisement campaigns, Field Marketing consultancy in mumbai

]]>

Services marketing company in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Services marketing company in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Services marketing company in mumbai

EVENT STAFFING

Across the nation, we provide the highest caliber talent to ensure your marketing event is a success.

Fulcrum promotional staff will create the opportunity for your brand to be exposed to larger audiences in an interactive and effective way. We individually train and hire each of our employees to ensure that you receive passionate and talented promotional staff to best represent your brand.

Fulcrum works closely with our clients to understand their needs so that we can strategically source and recruit the best talent available for each and every event, small or large, simple or complex. As a leading event staffing company, we work tirelessly to provide impactful solutions for our client’s specific needs and challenges.

With the largest active talent database in the event staffing industry, we’re able to handle projects that others can’t…or won’t. Fulcrum provides talented individuals for a variety of roles including:

BHADRAK, Services marketing company, Services marketing company, Services marketing company in pune, h2h Promotion, Market Advertising promotional, Rural activation engagement, , campus experiential, RWA experiential, Market experiential, Services marketing company in mumbai

]]>

engagement marketing agencies in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and engagement marketing agencies in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

engagement marketing agencies in mumbai

Drury Design in Chief Marketer: B2B Content Marketing

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Just about every B2B marketer has content. But not every B2B marketer is necessarily doing content marketing. “Blanketing people with junk isn’t content marketing,” says Chris Drury, president/chief creative officer, Drury Design Dynamics. “People are beginning to understand that they need a strategy.”

“It comes down to creating relevant content that gets in front of the right people at the right time,” says Doug Pace, vice president and COO of Bayshore Solutions.“You have to understand your consumer and what interests them—we want to capture those consumers higher in the buying funnel. Most of them don’t even know that they are looking for your product, so you need to send them down the path you want them on.”

“On the B2B side, there are so many people who do hours of research before they make a call, so you want to be high in the consideration set,” says Jenni Walsh, director of digital marketing, Bayshore Solutions.“You need to have branding and content that will speak to their needs, with a strong call to action.”

In many organizations, there are two tracks of thinking about how to approach the customer, notes Marcia Chithelen vice president, marketing strategy, BizMark. Corporate marketing is thinking big picture, with a global view of generating content to move into new spaces. At the product manager level, the content generation approach is more narrow and focused.

“Having content is important, but really understanding where your customers are is a big thing,” says Ed Gillespie, executive director, BizMark.“You need to use it to tie your product to their larger corporate initiatives and position yourself to be part of the solution.”

WHAT YOU NEED
Marketers must come up with a content calendar, to highlight what needs to get promoted at what point in the year, says Walsh. Companies need to have a clear focus on what content needs to be produced, who is responsible for producing it, how often it should be updated and what graphics are needed to make it pop. “Most people understand the need for having copy and written content, but the powerful messaging that you can get across in a video or photo is important and should be included in any content strategy,” she says.

All of these elements can be incorporated into an integrated strategy involving PR, LinkedIn, case studies, webinars, whitepapers and more, says Pace. “If you can take off the gloves and say you’ll give away the secret sauce, you’ll be seen as an expert and that will drive awareness.”

The challenge is to optimize the experience for your customer, and how to become a more agile content marketer, notes Abaza. Marketers are increasingly looking to marketing automation solutions to figure out ways to generate leads from premium con- tent like whitepapers and webinars without having to ask IT to create a new landing page every time they want to test something.

ROI IMPACT
Of course, knowing who you are targeting is essential. Bayshore spends time with clients creating buyer personas centered around individual customers, what they are after and what drive them emotionally, says Pace.

RAICHUR, engagement marketing agencies, engagement marketing agencies, engagement marketing agencies in pune, Feet On Street promotional, Market Experiential, local promotions experiential, University Campuses & Colleges, campus advertisement campaigns, RWA advertisement campaigns, Market advertisement campaigns, engagement marketing agencies in mumbai

]]>

onground Marketing Job in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active onground Marketing Job in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

onground Marketing Job in navi mumbai

Mistakes that Could Sink Your Experiential Marketing Event

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Not Paying Attention to the Desires of the Consumer 

If you’re simply copying an experiential marketing idea from a competitor or another brand without really thinking about what sort of experiences your unique target market desires, the chances are high that your efforts will fall flat.

“Having an intimate understanding of one’s consumer is the first and most important step when it comes to planning an experiential marketing event or campaign. The experience that you’re going to provide needs to resonate strongly with the right demographic in order to have a lasting effect,” comments Michelle Storey of Tradeway.

Not Thinking Holistically 

When planning an experiential marketing event, it is imperative that you think about the bigger picture in terms of your other marketing efforts, and your marketing plan as a whole. Do you currently have a campaign on the go? Perhaps your focus has been on promoting a new product or special? You need to think holistically and make sure that your event ties in with everything else in order to really make the most of your budget.

Not Providing Enough Opportunity for the Audience to Get Involved 

Remember, the whole point of hosting an experiential marketing event is to make it possible for the guests to interact with your brand and your team. While talks, workshops and motivational speeches all have their place, you also need to make sure that you allow for plenty of interaction in other ways. According to research, the best techniques include giving away free samples and involving guests directly in demonstrations.

Not Making Use of Influencers

Utilising relevant influencers via social media is a wonderful way in which to promote your upcoming event.

“While it may cost a little initially, the pay-out at the event will be well worth it. Influencers who are well-known by those who would be interested in your brand and what it has to offer can help you to double your turn-out, and then some!” says Michelle.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

BTL Activities, onground Marketing Job, onground Marketing Job, onground Marketing Job in pune, h2h Promotion, Market Advertising promotional, Rural activation engagement, , campus experiential, RWA experiential, Market experiential, onground Marketing Job in navi mumbai

]]>

Field Marketing consultancy in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Field Marketing consultancy in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Field Marketing consultancy in navi mumbai

How to Prepare Brand Ambassadors For An Experiential Marketing Event

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Start With Etiquette

Start off slow by going over basic etiquette rules with the team of brand ambassadors that are going to be working at your event. Every good brand ambassador will know they shouldn’t roll their eyes at guests, slouch, or cross their arms so they seem unapproachable. But, there are other etiquette rules that need to be discussed, especially when it comes to social media.

Do you want your brand ambassadors to post about the event on their social media accounts? If so, make sure you establish guidelines on what can and cannot be posted. For example, posting a selfie at the event with the brand’s hashtag is harmless. In fact, it’s free promotion. But, brand ambassadors shouldn’t post photos of themselves drinking alcohol at the event or tweet about how bored they are. You can’t control what they do or say while they’re not representing your brand, but there should be rules put in place over what they are allowed to post while they are on the clock.

Introduction to the Brand

A brand ambassador will not be able to represent your brand if they don’t know who you are, what you stand for, and what you are selling. Therefore, an important part of the training process is introducing brand ambassadors to your brand. Help them understand who you are selling to, what you are selling, and why your target audience will want to become customers. A brand ambassador doesn’t need to be able to rattle off all of the ingredients in every single one of your products. But, they should be informed enough to answer guests’ questions and speak confidently about the products or services that you are offering.

You should also make sure the brand ambassadors know what kind of personality your brand has so they know how they should communicate with guests at the event. Should they be bubbly and outgoing when approaching customers? Or would you rather them be serious and professional? These are the questions that need to be answered during training so brand ambassadors know how to conduct themselves during the event.

Media Relations

Another topic that may need to be covered as you prepare brand ambassadors for the event is media relations. If you are planning a small and intimate event, there may not be a need for media relations training. But, if you are inviting influencers and journalists to cover the event in order to increases brand awareness; this is an important part of the training process.

Go over some of the key points that you want brand ambassadors to mention when talking to members of the press. For instance, let’s say you are launching a new food product that is organic, gluten-free, and non-GMO certified. In this case, the three main points that should be mentioned in every media interview are:

  • The product is organic.
  • The product is gluten-free.
  • The product is non-GMO certified.

Don’t give brand ambassadors scripts to memorize. Even the best brand ambassadors will sound rehearsed when they have to read from a script when speaking to the media. Instead, focus on making sure they understand the key points that you want to get across. Ask them to answer the questions as naturally as possible while still incorporating these key points.

Responsibilities During the Event

Every brand ambassador should show up to the event knowing exactly what they are going to be doing that day. Make this happen by going over everyone’s responsibilities before the event. For example, assign a few brand ambassadors to the entrance of the event so they can greet customers and help them find what they’re looking for when they arrive. These brand ambassadors should be very familiar with the layout of the event and the different activities that are going on. They should also know about parking, restrooms, and other general information that people tend to ask whoever is standing by the entrance. The responsibilities of this type of brand ambassador are different than those of a brand ambassador who is stationed around the product demo area. That’s why it’s so important to go over roles and responsibilities ahead of time.

Role Playing

A strong brand ambassador knows how to communicate with guests at the event and keep them engaged in conversation. At the end of the training program, test your brand ambassadors’ skills by doing role playing exercises where you pretend to be a guest or member of the media at the event. Doing this exercise will allow you to see how much of the information the brand ambassadors absorbed during their training. Do they remember the key talking points for the media? Are they asking guests to fill out a contact form so you can capture leads at the event? Take mental notes during the exercise—or have someone else stand back and watch—so you can help your team improve before the event.

Work with Factory 360 on your next experiential marketing event so you don’t have to take on the task of recruiting, hiring, and training brand ambassadors. We work with a highly trained and professional team of brand ambassadors that are eager to represent your brand and connect with guests at events. To learn more about our services, contact us today to schedule a free consultation.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

face2face Marketing, Field Marketing consultancy, Field Marketing consultancy, Field Marketing consultancy in pune, Feet On Street promotional, Market Experiential, local promotions experiential, University Campuses & Colleges, campus advertisement campaigns, RWA advertisement campaigns, Market advertisement campaigns, Field Marketing consultancy in navi mumbai

]]>