Tag:  Market advertisement promotions

marketing Supplier in Kala Ghoda

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Kala Ghoda is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Kala Ghoda tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Kala Ghoda

Unique Selling Proposition Small Business?

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What sets your brand apart in the marketplace?

Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service or hit the back button. Your unique value proposition should be the foundation of your company’s brand promise. It’s also essential to keep your message consistent across every aspect of your online presence. The most compelling value propositions are those that are concise, highlight quantifiable outcomes and clearly distinguishes the value the seller is offering over the competition. Many small business owners set themselves up for failure, by never truly articulating a compelling value proposition. But you must establish a substantive unique selling proposition if you want go from idea to successful business.

When developing your unique selling proposition answer these questions: What are you good at? What is your target customer’s biggest challenge? What solution are you offering? How are you better that your top 3 competitors?
  1. What are you good at?

What Is your magical power or signature service in your business? What do you do better than your competitors? What are your core services? Being able to identify what your company does, and how you’re different from the competition gives you the foundation to develop your unique selling proposition.  Be careful as you craft this message, as it’s not a simple a tagline in the header of your website. Whatever your claim is, you must be able to back it up. It’s your brand promise. Also everyone in your company should know what it is and be able to articulate it on demand.

  1. Identify your target customer’s pain

All marketing starts with identifying your best target customer. You must be able to sell your product or service to a specific audience, otherwise it will simply cost too much to promote it. In order to close a sale, you need to develop a detailed customer profile. To do that you must know your customer’s needs and how you can solve their problems. Focus on learning what keeps them up at night.

  1. What is your solution set?

It’s not about what you sell, it’s about how long, how quickly or how cheaply it solves the problem. As you think about what you sell, it’s always dangerous to lead with facts and figures about your product or service. Because no one cares about that. But if you are marketing with benefits and stories, you will make some sales, there are folks who love a good story. But product sell themselves when your marketing talks about your products and service with a mix of benefits, results, and stories.  That’s when your USP is so compelling that your target audience will pay anything to have what you are selling.

Design a selling proposition around your customers’ needs and drill down your key benefits on whether your USP is cheaper, better or faster.  For example, you might hear common complaints among customers. Use your USP as a counterpoint. If your customer is concerned about pricing you can say, “Yes, our rates are high for the industry, but we offer better tech support than any other provider.”

  1. How to leap over competition?

In order you really have a strong USP, you must know your top competitors and what their USP is so that you can position your business against it. No one is looking for a “me too” brand, so you better be talking about something different. Differentiation is one or more factors that make your business unique in your industry. Sounds simple, right? Unfortunately, it’s simple to understand, but difficult to execute. In short, it’s the answer to why do people do business with you. You must know your unique factors to stand out in the marketplace. You need to be able to describe your target customer, the problem you solve, and why you’re distinctly better than the competition. Additionally, you might need more than one USP. For instance, many brands choose differentiators for their brands, their products, and even their hiring efforts.

home2home Promotion, d2d Marketing Service Provider Agency, d2d Marketing Service Provider Agency, d2d Marketing Service Provider Agency in pune, guerrilla Promotion, Market Advertisement Promotions, Market Marketing, , campus engagement sales, RWA engagement sales, Market engagement sales, marketing Supplier in Kala Ghoda

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marketing Supplier in Bori Bunder

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Bori Bunder is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Supplier in Bori Bunder tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Supplier in Bori Bunder

Sales Promotion

We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our sales promotion encompass a variety of short-term techniques designed to attract your consumers to respond to your brand in a positive way. The most effective sales promotion is directly associated with product purchasing. This sales promotion is intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales. Our sales promotion techniques also can be used to achieve your other objectives such as building brand loyalty or creating product awareness. Consequently, Fulcrum team a large variety of consumer promotions. Contests, Sweepstakes, and Games Loyalty Programs Sampling and Product Trials Sponsorships Partnerships Endorsements Events Mobile Tours Demonstrations Personal Appearances Coupons Rebates Premiums

Benefits of Consumer Promotion

A successful promotional campaign has the capability to nurture relationships with consumers through maintenance and engagement. The following is a list of just a few of the myriad benefits that consumer promotion can provide to a brand.

When the aforementioned benefits of consumer promotion are considered as a whole, it is clear that they are indeed extremely helpful in driving revenue, creating brand engagement and enabling companies to acquire new consumers. Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. For consumers, sales promotion provides a direct and often rational motivation to purchase the product being promoted.

Opportunity

A promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. ComA promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. Communication is a skill that creates formidable relationships with consumers that make your brand unique.munication is a skill that creates formidable relationships with consumers that make your brand unique.

Differentiation

A brand needs to be different to survive, and a consumer promotion can be a fantastic way to make a brand stand out from the crowd. It holds the potential to add unique value to a customer through a competition or unique experience, creating a reason to choose your product in a crowded market.

Focus

A consumer promotion often becomes an event for the company, which then allows it to focus all its channels of marketing. A focused approach can force a firm to change the way they market themselves and create brand engagement through those changes.

Reputation

A brand is not the only one who can communicate a consumer promotion. Word of mouth is one of the most positive forms of communication, especially if it is coming from a friend or colleague, as they are usually a trusted and reliable source. Give your consumers a reason to be surprised and they will make sure your reputation thrives.

Revenue

 Simply put, more sales from your promotion will create higher revenue. However, brands need to always calculate their costs and ensure they are aware of how many people may redeem the promotion and ensure that it is a profitable endeavor.

Information

 When customers attempt to redeem promotions, brands can often retrieve data such as email addresses and their home address. This creates the opportunity to target a customer through segmentation; you can then use direct mail or email campaigns to create personalized marketing.

Incentive

All the points above drive sales and make consumers’ decision-making much simpler. If a brand is offering a similar product but something additional, then the consumer will often want more for their money.

face2face Experiential marketing, B to C Marketing Job, B to C Marketing Job, B to C Marketing Job in pune, Field Activation, Market Experiential promotional, local sales activation, Guerrilla Interactive marketing, campus advertisement promotions, RWA advertisement promotions, Market advertisement promotions, marketing Supplier in Bori Bunder

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marketing Recruiters in Khar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Khar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Khar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Khar

Does the Face of Your Brand Speak its Language?

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A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results.

We all know that consumers are quick to complain about bad experiences, which often results in brands losing even the most forgiving consumer, and can cost them an untold number of potential customers yet to even purchase a product. Now add the power of social media, and one bad experience can be shared hundreds of thousands of times, potentially causing massive damage.

Whether doing your grocery shopping, walking through a shopping mall, visiting an exhibition, playing a round of golf, or stopped at an intersection, consumers constantly cross paths with brand ambassadors. But how many of these interactions are meaningful, and actually achieve their objectives?

If, like me, you more often than not avoid these one-on-one interactions at all costs, then you are not alone. However, this is not due to the ineffectiveness of this form of marketing, but rather due to poor execution. We cannot underestimate the value of these face-to-face interactions, it allows brands to connect with their target market using all five senses, creating memorable experiences and forming emotional links, and it also enables more complex brand information to be communicated with ease. If activated correctly, experiential marketing is arguably the most powerful form of marketing.

 

Pennywise, Pound Foolish

Clients and agencies put enormous trust in brand ambassadors, and they can make or break a campaign. In today’s competitive environment and price wars, all too often the saying “you get what you pay for” rings true. I consistently come across brand ambassadors that are uninterested, not proactive, with little to no product knowledge. In more concerning instances, while acting as a mystery shopper auditing another company’s promoters for a client, I have been given completely incorrect information that could have had serious legal implications for a brand. In these instances, budget spent on these activations has been completely wasted and has put the brand at immense risk.

 

Don’t Compare Apples with Oranges

When comparing agency quotes, it is imperative that brand managers be more concerned with quality than price. As an agency we understand that it is our responsibility to give our brand ambassadors the tools required to perform exceptionally. The most important tool we can provide them with is training. Not only does this reinforce the fact that they are a valued member of our team, it empowers them and encourages them to be loyal and always give their best.

With this in mind our Training Manager, a SETA certified facilitator, developed a unique and intensive BA training academy module which equips our brand ambassadors with the knowledge to read their consumer, helping them to understand their wants and needs. This enables them to effectively upsell, provide awesome customer service, and ultimately afford the consumer an all-round positive brand experience. Our customised campaign specific training also drills down into product specific upselling skills, in-depth product training and thorough understanding of campaign objectives and mechanics.

BHUBNESHWAR, Marketing Management Professional, Marketing Management Professional, Marketing Management Professional in pune, guerrilla Promotion, Market Advertisement Promotions, Market Marketing, , campus engagement sales, RWA engagement sales, Market engagement sales, marketing Recruiters in Khar

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marketing Recruiters in Chandivali

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Chandivali is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Chandivali tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Chandivali

Digital Marketing Requires Planning

Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken. Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand.  Fewer moving parts are less cumbersome to implement. Websites In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator. Email Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing  programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics. Direct Mail Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post . Social Media Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained. Pay-Per-Click To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy. The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available. Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel. Banner Advertising Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs. Radio In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully. Television TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however. Events and Sponsorships It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time. Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly. In Short The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.

KARWAR, engagement marketing consultants, engagement marketing consultants, engagement marketing consultants in pune, Field Activation, Market Experiential promotional, local sales activation, Guerrilla Interactive marketing, campus advertisement promotions, RWA advertisement promotions, Market advertisement promotions, marketing Recruiters in Chandivali

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On ground Marketing Supplier in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and On ground Marketing Supplier in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

On ground Marketing Supplier in mumbai

importance-of-keeping-your-company-branding-fresh

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Brand image is the way your brand is perceived by consumers and the general public. Each time a consumer interacts with your brand; their perception is altered, even if this alteration only occurs in the subconscious. The benefits of keeping your company branding fresh are numerous. Some of these benefits are highlighted below:

  1. It makes your talent shine and have a wider vision. One of those talents is writing. Writing or creating new content is one of the most important aspects to any successful website or online business. Sharing your ideas and views will make people come back to your site as many times as possible. Providing new content will give people a reason to come back and new reasons to reference your site as a good place to find valuable information. Having others linking your content can also help raise your rankings in search engines like Google, Yahoo and Bing. It is very important for your brand to always understand the dynamics of the marketplace.
  1. It will turn your fans and friends into customers. Your social media approach says a lot about you as a brand. When you listen to your fans, you turn everyday customers into brand advocates and sounding boards for new ideas. Our social media team works around the clock to make sure our fans feel welcomed and listened to. Our channels have become a sharing ground not just for complaints, but also jokes, ideas and some pretty amazing and inspiring stories.
  1. It demands for more questions. It is always advisable to accept comments, questions and feedback from consumers to grow your brand. Your customer experience and brand identity are just as important as anything. People believe that they know exactly what their target consumer wants and what their motivations are. This happens all the time and it is a problem. Consumers are unpredictable. We empower our store managers to think creatively and share their ideas, and they are some of our most active contributors.
  1. It brings out new things through innovation. The consumers are what you need for your brand to grow and expand; making it very important to keep them in mind with every step you take. Knowing and understanding your target audience or consumer is paramount in fetching you the best results with the brand. It is the only way you will know their needs. One of the biggest opportunities for older brands is to create a reason for existing customers and potentially new customers to re-discover the brand or take notice for the first time through innovation. Here are some promotional products you can get

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Retail Marketing, On ground Marketing Supplier, On ground Marketing Supplier, On ground Marketing Supplier in pune, guerrilla Promotion, Market Advertisement Promotions, Market Marketing, , campus engagement sales, RWA engagement sales, Market engagement sales, On ground Marketing Supplier in mumbai

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Field Marketing Outsourcing firm in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Field Marketing Outsourcing firm in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Field Marketing Outsourcing firm in mumbai

A Global Approach to Relationships

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In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent of global consumption. Markets and audiences have grown to seamlessly span the globe.

Because this world is so small – and yet remains so enormous – we recognize that our reach into this world must grow exponentially if we are to respond to our clients’ needs and deliver the consistent, quality experiences they expect and deserve. We have therefore eliminated our own geographic boundaries and aligned how we deliver our services on a worldwide stage.

At the enterprise level, Freeman has accomplished this by developing a carefully designed, fully vetted global partner network. It is a deliberate strategy to connect like-minded organizations through a structured network of proven partners whose cultures, services, and values align all the way through to the levels of engagement. Different relationships may lead to different types of activations, but always with the same level of commitment throughout the organization.

We’ve approached the development of our global certified partner network with three key thoughts in mind:

Global events need to tie to global business objectives: We’ve said this time and time again. Events do not exist separate from the rest of your marketing strategy or business objectives. Even more so when we look at a global strategy, events need to be, at minimum, complementary to your marketing efforts and, at best, the driving force that moves your business forward. We get that, and so does our global partner network.

Experience is enhanced by digital: We are on the precipice of massive change. Technology is driving that change. We know that nothing can replace high-touch, face-to-face interaction. But we also know that we can no longer expect to have our attendees’ undivided attention – not when they are walking around with access to the entire world in their pocket. Digital integration is absolutely pivotal to engaging global audiences today, and our global partner network is ready to deploy the most cutting-edge technologies to enhance your brand experience.

A values-based approach: As Freeman is a values-driven organization, it was extremely important to us that we build a network of partners worldwide who not only “get” our values but also live and breathe them as well. We truly believe that it’s our people, and the values they believe in, that make the difference for our customers – so that needs to extend to the work we do around the world.

By doing the heavy lifting up front in meticulously assembling this network, it becomes possible to effortlessly deliver the precise scale and scope of services clients may need, anywhere in the world. Go-to market strategies may vary, cultural nuances may exist, and activations may look different. But today those differences no longer drive the experience – the brand does. The experience remains the experience.

Our collective appetite to ensure we are all speaking the same language is just as strong no matter where we are in the world. Freeman has assembled the resources ready to make this happen, giving our clients the confidence to approach diverse markets in countless ways, always knowing that they are delivering their brand messages effectively, reliably, and accurately, everywhere they want to go.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

guerrilla Marketing, Field Marketing Outsourcing firm, Field Marketing Outsourcing firm, Field Marketing Outsourcing firm in pune, Field Activation, Market Experiential promotional, local sales activation, Guerrilla Interactive marketing, campus advertisement promotions, RWA advertisement promotions, Market advertisement promotions, Field Marketing Outsourcing firm in mumbai

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Marketing Management Professional in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Marketing Management Professional in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Marketing Management Professional in mumbai

Does the Face of Your Brand Speak its Language?

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A mind-blowing campaign concept with flawless planning can fall flat if the face of the brand – the brand ambassador – is ineffective. Not only does a poorly trained brand ambassador yield little in terms of the much talked about Return on Investment, they can also have a hugely negative effect on a brand’s image, leaving behind more detrimental than good results.

We all know that consumers are quick to complain about bad experiences, which often results in brands losing even the most forgiving consumer, and can cost them an untold number of potential customers yet to even purchase a product. Now add the power of social media, and one bad experience can be shared hundreds of thousands of times, potentially causing massive damage.

Whether doing your grocery shopping, walking through a shopping mall, visiting an exhibition, playing a round of golf, or stopped at an intersection, consumers constantly cross paths with brand ambassadors. But how many of these interactions are meaningful, and actually achieve their objectives?

If, like me, you more often than not avoid these one-on-one interactions at all costs, then you are not alone. However, this is not due to the ineffectiveness of this form of marketing, but rather due to poor execution. We cannot underestimate the value of these face-to-face interactions, it allows brands to connect with their target market using all five senses, creating memorable experiences and forming emotional links, and it also enables more complex brand information to be communicated with ease. If activated correctly, experiential marketing is arguably the most powerful form of marketing.

 

Pennywise, Pound Foolish

Clients and agencies put enormous trust in brand ambassadors, and they can make or break a campaign. In today’s competitive environment and price wars, all too often the saying “you get what you pay for” rings true. I consistently come across brand ambassadors that are uninterested, not proactive, with little to no product knowledge. In more concerning instances, while acting as a mystery shopper auditing another company’s promoters for a client, I have been given completely incorrect information that could have had serious legal implications for a brand. In these instances, budget spent on these activations has been completely wasted and has put the brand at immense risk.

 

Don’t Compare Apples with Oranges

When comparing agency quotes, it is imperative that brand managers be more concerned with quality than price. As an agency we understand that it is our responsibility to give our brand ambassadors the tools required to perform exceptionally. The most important tool we can provide them with is training. Not only does this reinforce the fact that they are a valued member of our team, it empowers them and encourages them to be loyal and always give their best.

With this in mind our Training Manager, a SETA certified facilitator, developed a unique and intensive BA training academy module which equips our brand ambassadors with the knowledge to read their consumer, helping them to understand their wants and needs. This enables them to effectively upsell, provide awesome customer service, and ultimately afford the consumer an all-round positive brand experience. Our customised campaign specific training also drills down into product specific upselling skills, in-depth product training and thorough understanding of campaign objectives and mechanics.

BHUBNESHWAR, Marketing Management Professional, Marketing Management Professional, Marketing Management Professional in pune, guerrilla Promotion, Market Advertisement Promotions, Market Marketing, , campus engagement sales, RWA engagement sales, Market engagement sales, Marketing Management Professional in mumbai

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engagement marketing consultants in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and engagement marketing consultants in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

engagement marketing consultants in mumbai

Digital Marketing Requires Planning

Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken. Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand.  Fewer moving parts are less cumbersome to implement. Websites In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator. Email Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing  programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics. Direct Mail Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post . Social Media Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained. Pay-Per-Click To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy. The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available. Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel. Banner Advertising Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs. Radio In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully. Television TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however. Events and Sponsorships It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time. Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly. In Short The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.

KARWAR, engagement marketing consultants, engagement marketing consultants, engagement marketing consultants in pune, Field Activation, Market Experiential promotional, local sales activation, Guerrilla Interactive marketing, campus advertisement promotions, RWA advertisement promotions, Market advertisement promotions, engagement marketing consultants in mumbai

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On ground Marketing Supplier in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active On ground Marketing Supplier in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

On ground Marketing Supplier in navi mumbai

importance-of-keeping-your-company-branding-fresh

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Brand image is the way your brand is perceived by consumers and the general public. Each time a consumer interacts with your brand; their perception is altered, even if this alteration only occurs in the subconscious. The benefits of keeping your company branding fresh are numerous. Some of these benefits are highlighted below:

  1. It makes your talent shine and have a wider vision. One of those talents is writing. Writing or creating new content is one of the most important aspects to any successful website or online business. Sharing your ideas and views will make people come back to your site as many times as possible. Providing new content will give people a reason to come back and new reasons to reference your site as a good place to find valuable information. Having others linking your content can also help raise your rankings in search engines like Google, Yahoo and Bing. It is very important for your brand to always understand the dynamics of the marketplace.
  1. It will turn your fans and friends into customers. Your social media approach says a lot about you as a brand. When you listen to your fans, you turn everyday customers into brand advocates and sounding boards for new ideas. Our social media team works around the clock to make sure our fans feel welcomed and listened to. Our channels have become a sharing ground not just for complaints, but also jokes, ideas and some pretty amazing and inspiring stories.
  1. It demands for more questions. It is always advisable to accept comments, questions and feedback from consumers to grow your brand. Your customer experience and brand identity are just as important as anything. People believe that they know exactly what their target consumer wants and what their motivations are. This happens all the time and it is a problem. Consumers are unpredictable. We empower our store managers to think creatively and share their ideas, and they are some of our most active contributors.
  1. It brings out new things through innovation. The consumers are what you need for your brand to grow and expand; making it very important to keep them in mind with every step you take. Knowing and understanding your target audience or consumer is paramount in fetching you the best results with the brand. It is the only way you will know their needs. One of the biggest opportunities for older brands is to create a reason for existing customers and potentially new customers to re-discover the brand or take notice for the first time through innovation. Here are some promotional products you can get

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Retail Marketing, On ground Marketing Supplier, On ground Marketing Supplier, On ground Marketing Supplier in pune, guerrilla Promotion, Market Advertisement Promotions, Market Marketing, , campus engagement sales, RWA engagement sales, Market engagement sales, On ground Marketing Supplier in navi mumbai

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Field Marketing Outsourcing firm in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Field Marketing Outsourcing firm in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Field Marketing Outsourcing firm in navi mumbai

A Global Approach to Relationships

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In today’s global economy, customer activations can take place anywhere in the world. Where companies used to carve themselves up by geography, today, these geographic boundaries no longer exist. A recent report from McKinsey Quarterly noted that the global flows of goods, services, and finance reached nearly $26 trillion in 2012 and could triple within the next decade. Also by 2025, trade in developing markets will swell to 47 percent of global consumption. Markets and audiences have grown to seamlessly span the globe.

Because this world is so small – and yet remains so enormous – we recognize that our reach into this world must grow exponentially if we are to respond to our clients’ needs and deliver the consistent, quality experiences they expect and deserve. We have therefore eliminated our own geographic boundaries and aligned how we deliver our services on a worldwide stage.

At the enterprise level, Freeman has accomplished this by developing a carefully designed, fully vetted global partner network. It is a deliberate strategy to connect like-minded organizations through a structured network of proven partners whose cultures, services, and values align all the way through to the levels of engagement. Different relationships may lead to different types of activations, but always with the same level of commitment throughout the organization.

We’ve approached the development of our global certified partner network with three key thoughts in mind:

Global events need to tie to global business objectives: We’ve said this time and time again. Events do not exist separate from the rest of your marketing strategy or business objectives. Even more so when we look at a global strategy, events need to be, at minimum, complementary to your marketing efforts and, at best, the driving force that moves your business forward. We get that, and so does our global partner network.

Experience is enhanced by digital: We are on the precipice of massive change. Technology is driving that change. We know that nothing can replace high-touch, face-to-face interaction. But we also know that we can no longer expect to have our attendees’ undivided attention – not when they are walking around with access to the entire world in their pocket. Digital integration is absolutely pivotal to engaging global audiences today, and our global partner network is ready to deploy the most cutting-edge technologies to enhance your brand experience.

A values-based approach: As Freeman is a values-driven organization, it was extremely important to us that we build a network of partners worldwide who not only “get” our values but also live and breathe them as well. We truly believe that it’s our people, and the values they believe in, that make the difference for our customers – so that needs to extend to the work we do around the world.

By doing the heavy lifting up front in meticulously assembling this network, it becomes possible to effortlessly deliver the precise scale and scope of services clients may need, anywhere in the world. Go-to market strategies may vary, cultural nuances may exist, and activations may look different. But today those differences no longer drive the experience – the brand does. The experience remains the experience.

Our collective appetite to ensure we are all speaking the same language is just as strong no matter where we are in the world. Freeman has assembled the resources ready to make this happen, giving our clients the confidence to approach diverse markets in countless ways, always knowing that they are delivering their brand messages effectively, reliably, and accurately, everywhere they want to go.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

guerrilla Marketing, Field Marketing Outsourcing firm, Field Marketing Outsourcing firm, Field Marketing Outsourcing firm in pune, Field Activation, Market Experiential promotional, local sales activation, Guerrilla Interactive marketing, campus advertisement promotions, RWA advertisement promotions, Market advertisement promotions, Field Marketing Outsourcing firm in navi mumbai

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