Tag: malls Marketing Supplier

Experiential marketing ideas | Door To Door Marketing Companies Dayanand Saraswati Marg

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Experiential marketing ideas | Door To Door Marketing Companies Dayanand Saraswati Marg

The 5 Ps of marketing

The 5 Ps of marketing

Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market.

The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix of business activities that aims to build your brand and business in a consistent way.

If you want to grow your business, the 5 Ps of marketing can help you think about the different areas of your business can add value and offer a product or service different from your competitors.

Working your way through each of the Ps can help you think about which areas of your business you can change or improve on, to help you meet the needs of your target market.

The 5 Ps include:

Product

The product element refers to what you are offering as a whole – what exactly are you selling to your customers? This includes the value added features, branding and packaging as well as service and warranty terms.

For example, if you’re a jewellery maker who is looking to grow your business, you might think about giving your customers a free gift wrapping service as an incentive to buy from you.

Find out more on labelling and packaging.

Price

The price element refers to the way you set prices for your products or services. It generally includes all the parts that make up your overall cost, including the advertised price, any discounts, sales, credit terms or other payment arrangements or price matching services you offer.

Your pricing will also depend on your business’s position in the market. For example, if you advertise your business as a budget car rental service, your pricing should reflect that choice. If you’re looking to grow your business consider if your pricing reflects your business’ positioning.

Read more about Pricing to determine your pricing strategy and objectives.

Promotion

The promotion element refers to all the activities and methods you use to promote your business and products. This includes sales, public relations, direct marketing and advertising.

For example, if you’re growing your sports management business, you might add sponsorships to your marketing mix to help promote your business.

Place

The place element refers to how you deliver your product or service to your customers. This might include the physical location (e.g. via a shopfront, online or a distributor), delivery methods as well as how you manage your stock levels.. For example, you could choose to provide your product from a shopfront, over the internet or through a distributor.

If you’re looking to grow your business, you might consider changing or expanding the way you sell your products and services. For example, if you’re a homewares distributor, you might think about setting up a new store in a different location or offering franchises.

Alternatively, you might consider setting up an online website as a supplier that allows other businesses to purchase online from you.

People

The people element refers to yourself, your staff and your customers. This covers customer service levels, as well as effective communication and training for your staff. You’ll need to consider both your staff and customers if you’re thinking of growing your business.

For example, if you’re thinking of expanding your business online, you’ll need to think about how your customers use the internet, if they would feel comfortable purchasing your goods online and if they would be willing to pay shipping costs for your products.

You’ll also need to consider staffing elements. For example, do your staff have the skills to manage a website? Will you need to provide further training for them?

Find out more about what is customer service, including how to provide good customer service, setting targets and measuring your customer service and attracting and keeping loyal customers.

Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.

Examples – 5 Ps in action

Here’s two examples of the 5 Ps in action:

Family restaurant

You might run a restaurant catering to families. To position your restaurant towards your target market, you might consider having:

  • product – food catering to fussy eaters
  • price – affordable prices for families
  • promotion – advertisements in school newsletters
  • place – location and opening hours suited to busy, family lifestyles
  • people – staff that are friendly and accommodating to the needs of parents and children.

Scuba diving shop

You might run a scuba diving shop catering to backpackers. To position your business towards this market, you might consider having:

  • product – quick diving trips for people who are only in town for a short time
  • price – cheaper dive trips to cater for budget-conscious travellers
  • promotion – a Facebook page to promote your business online
  • place – an in-town location so you can be found easily
  • people – friendly staff who like to meet other travellers.

 

Door To Door Marketing Companies Dayanand Saraswati Marg

Experiential marketing ideas, Product marketing Team , guerrilla marketing Supplier , In-shop marketing Companies

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d2d marketing Supplier | Door To Door Marketing Companies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing Supplier | Door To Door Marketing Companies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Door to Door Promotions

Door to Door marketing

To the new comers door to door marketing may sound like hectic and less successful idea but we are in this business since last 10 years. We have proven results from our door to door/ face to face marketing campaign.

Door to Door marketing means our sales team visits door to door (house hold/ businesses) according to the service or product we have to sell. This is a very powerful way to market the product or services. This brings immediate results and is often seen a powerful tool to create customer relationship and boost sales.

What we do for you?

Finding out target audience.

This is the major task while selling any product or service. Most marketing agencies fail to properly find out the target audience. Thanks to our experience in this field and our research team, we are able to find out the exact target audience according to the product or the service you wish to sell. While finding out the target audience we also focus on finding the target market for your product or service. we also look at all the demographics of the target audiences like their age, gender, income etc, so that this factors  can help while planning the sales strategy.

Positioning

We not only sell your product to the customer but also focus on positioning the product in the customers mind, So that in the long run whenever the customer has to buy the product he remembers your brand.

Making sales strategy

Effectiveness of the product

Today in the market there are substitutes available of each and every product. We can’t neglect the fact that the customer using the substitute product and it may be superior to your product in some or the other way. So, we create a strategy to tackle such situations.

Focusing on the positives.

We find out the points on which we can pitch the customer and convince them to buy your product or service. For eg- we can convince them by telling them how your product or service will save their time or if the customer is using the substitute product or service then convincing them and making them understand how your product or service will supplement their currents product.

Creating relevant and unique content

We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.

Creating channel

A proper channel of distribution for the product or the service is must. In this part face to face marketing plays an important role because if you wish that your product should be available at every store in the locality you need to create a strong distribution channel. For this you need to personally visit the stores and convince them to sell your products. We do that for you.

Analysis

You won’t be able to understand about the success of campaign and return on your investment if there is no proper analysis of the data. So, we provide you the proper analysis and report of all our sales and promotion activities and is success.

 

d2d marketing Supplier | Door To Door Marketing Companies in pune

 

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