Tag:  Mall sales activities

marketing Solutions in Malabar Hill

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Malabar Hill is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Malabar Hill tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Malabar Hill

Product sampling

Product Sampling Staff

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
our samplers are prepared for all types of sampling activations. Not just handing out a sealed bottle or packet (although we do a lot of that too), our teams can also cook and prepare high quality samples to showcase your product. Our product sampling staff are used to working in a variety of consumer locations; as part of an in store product sampling event, within a train station, from a branded sampling vehicle or as part of a large team at sports events, on the high street and even into offices.

promotional staffing

We know from 8 years of promotional staffing experience that branding helps exponentially during any activity. Helping to visually authenticate sampling staff wherever they are, providing brand visibility during high street activity or when away from a promotional space. Branding drives engagement and interaction, helping them distribute samples more effectively. Instant brand recognition is cruicial in high footfall locations like train stations and shopping centres, with sampling activity having the potential to act as a perfect brand activation or experiential activity. 

Promotional spaces

Promotional spaces affect sampling activity greatly, developing trust with members of the public and target audience – particularly for newer brands. Premium promotional spaces in locations such as shopping centres and train stations offer guarenteed high footfall for sampling activity – allowing you to reach a specific audience effectively.

Activity Reporting

We provide bespoke activity reporting for all exhibition activity that includes consumer and staff feedback, along with quantative and qualatitive data where necessary, whether levels of promotional materials, consumer feedback or data capture.

it parks Promotion, Business To Business Marketing service, Business To Business Marketing service, Business To Business Marketing service in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities, marketing Solutions in Malabar Hill

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marketing Professional in Model Town

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Model Town is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Professional in Model Town tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Professional in Model Town

13 Expert Insights About Brand Experience

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What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

MAHENDERGARH, Experiential marketing Outsourcing firm, Experiential marketing Outsourcing firm, Experiential marketing Outsourcing firm in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities, marketing Professional in Model Town

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Direct Response Marketing Solutions in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Response Marketing Solutions in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Response Marketing Solutions in mumbai

7 Low-Cost Ways Market Company

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Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality.

  1. Social Media

The three main social platforms you can use to promote your social media for free are Twitter, Facebook, and Instagram. All you need to get started is a solid social media plan, content writing skills, and/or video making skills. However, you can always use your staff or interns for this if they have a higher skillset. Just remember, quality content counts. A single post on your social media profiles can make the difference between hundreds of clicks, comments, and shares versus none.

  1. Blogging

Writing blog posts or press releases that interest your customers is another great way to promote your business online. Plus, the more attention your articles get, the more traffic it can drive back to your website and advertise your company. If you’re a real estate company, you can write anything from securing home loans to finding the perfect home in your area. Remember, the more specific you make the topic of the article, the more it can market your company. You should also include a short blurb about you and your business with your article to allow potential customers to know how to find you.

  1. Referral Program

Word of mouth is still the most popular marketing tools used for business, large and small. Creating your company’s own referral program is a great way to reward customers and get them talking about how professional your business is. Plus, you don’t have to spend a lot for customer rewards. You’ll be surprised how excited people get for small discounts, free t-shirts, or even movie passes.

  1. Email Campaigns

Sending out weekly or monthly emails to your valued customers is a great way to market new products or simply tell your consumers how much they mean to your company. Plus, offering special deals in return for reading the email is a great way to reward your customers. However, make sure that you are providing helpful content to your readers. You don’t want to message your customer too much do that they unsubscribe from your list. The last thing they want is to feel pressured into buying a product or be bombarded with irrelevant news from your company. Make sure to keep it as light and interesting as you can.

  1. Use Promotional Products

Using branded promotional products is a great way to boost brand awareness and ensure potential clients remember your business. Give them away for free to potential customers and clients or use them to draw a crowd at business conferences. Whenever they see the product, they will remember your company and what you do. You can remain in the forefront of their mind when looking for or recommending a company like yours, which will surely increase sales.

  1. Cross Promote

When using cross-promotion, also known as buddy marketing, you create an agreement with another business to promote each other. For example, you may agree to post an ad for the other company in your email newsletter if they agree to do the same. This is a fantastic way to spread the reach of your business and reach an entirely new audience.

It might be in your best interest to seek out companies in the same industry, though not ones that offer the same sort of product. This way, you can run joint promotions. For example, if you teach art classes, you can cross promote with an art supply store and run a contest together. This is less expensive than running a promotion on your own and will require less effort on your part since you will be sharing responsibility and the cost.

  1. Brand Your Communications

Every document you send out, both physical and digital, should be branded with your logo and pertinent company information. Yes, this is for more than just your business cards. Every document that you send out should contain your company name, logo, website, and contact information. You can even add your slogan onto your documents to be even more memorable. This info should be placed in the letterhead on digital and physical correspondences. You should also update your email signature to contain this information, too. You can even add links to your company’s social media profiles so your clients can connect with you there, too. Be sure to take every promotional opportunity given to you.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

one 2 one Marketing, Direct Response Marketing Solutions, Direct Response Marketing Solutions, Direct Response Marketing Solutions in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities, Direct Response Marketing Solutions in mumbai

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Experiential marketing Outsourcing firm in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Experiential marketing Outsourcing firm in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Experiential marketing Outsourcing firm in mumbai

13 Expert Insights About Brand Experience

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What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

MAHENDERGARH, Experiential marketing Outsourcing firm, Experiential marketing Outsourcing firm, Experiential marketing Outsourcing firm in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities, Experiential marketing Outsourcing firm in mumbai

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Direct Response Marketing Solutions in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Direct Response Marketing Solutions in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Direct Response Marketing Solutions in navi mumbai

7 Low-Cost Ways Market Company

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Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality.

  1. Social Media

The three main social platforms you can use to promote your social media for free are Twitter, Facebook, and Instagram. All you need to get started is a solid social media plan, content writing skills, and/or video making skills. However, you can always use your staff or interns for this if they have a higher skillset. Just remember, quality content counts. A single post on your social media profiles can make the difference between hundreds of clicks, comments, and shares versus none.

  1. Blogging

Writing blog posts or press releases that interest your customers is another great way to promote your business online. Plus, the more attention your articles get, the more traffic it can drive back to your website and advertise your company. If you’re a real estate company, you can write anything from securing home loans to finding the perfect home in your area. Remember, the more specific you make the topic of the article, the more it can market your company. You should also include a short blurb about you and your business with your article to allow potential customers to know how to find you.

  1. Referral Program

Word of mouth is still the most popular marketing tools used for business, large and small. Creating your company’s own referral program is a great way to reward customers and get them talking about how professional your business is. Plus, you don’t have to spend a lot for customer rewards. You’ll be surprised how excited people get for small discounts, free t-shirts, or even movie passes.

  1. Email Campaigns

Sending out weekly or monthly emails to your valued customers is a great way to market new products or simply tell your consumers how much they mean to your company. Plus, offering special deals in return for reading the email is a great way to reward your customers. However, make sure that you are providing helpful content to your readers. You don’t want to message your customer too much do that they unsubscribe from your list. The last thing they want is to feel pressured into buying a product or be bombarded with irrelevant news from your company. Make sure to keep it as light and interesting as you can.

  1. Use Promotional Products

Using branded promotional products is a great way to boost brand awareness and ensure potential clients remember your business. Give them away for free to potential customers and clients or use them to draw a crowd at business conferences. Whenever they see the product, they will remember your company and what you do. You can remain in the forefront of their mind when looking for or recommending a company like yours, which will surely increase sales.

  1. Cross Promote

When using cross-promotion, also known as buddy marketing, you create an agreement with another business to promote each other. For example, you may agree to post an ad for the other company in your email newsletter if they agree to do the same. This is a fantastic way to spread the reach of your business and reach an entirely new audience.

It might be in your best interest to seek out companies in the same industry, though not ones that offer the same sort of product. This way, you can run joint promotions. For example, if you teach art classes, you can cross promote with an art supply store and run a contest together. This is less expensive than running a promotion on your own and will require less effort on your part since you will be sharing responsibility and the cost.

  1. Brand Your Communications

Every document you send out, both physical and digital, should be branded with your logo and pertinent company information. Yes, this is for more than just your business cards. Every document that you send out should contain your company name, logo, website, and contact information. You can even add your slogan onto your documents to be even more memorable. This info should be placed in the letterhead on digital and physical correspondences. You should also update your email signature to contain this information, too. You can even add links to your company’s social media profiles so your clients can connect with you there, too. Be sure to take every promotional opportunity given to you.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

one 2 one Marketing, Direct Response Marketing Solutions, Direct Response Marketing Solutions, Direct Response Marketing Solutions in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities, Direct Response Marketing Solutions in navi mumbai

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Business To Business Marketing service in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Business To Business Marketing service in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Business To Business Marketing service in navi mumbai

Product sampling

Product Sampling Staff

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
our samplers are prepared for all types of sampling activations. Not just handing out a sealed bottle or packet (although we do a lot of that too), our teams can also cook and prepare high quality samples to showcase your product. Our product sampling staff are used to working in a variety of consumer locations; as part of an in store product sampling event, within a train station, from a branded sampling vehicle or as part of a large team at sports events, on the high street and even into offices.

promotional staffing

We know from 8 years of promotional staffing experience that branding helps exponentially during any activity. Helping to visually authenticate sampling staff wherever they are, providing brand visibility during high street activity or when away from a promotional space. Branding drives engagement and interaction, helping them distribute samples more effectively. Instant brand recognition is cruicial in high footfall locations like train stations and shopping centres, with sampling activity having the potential to act as a perfect brand activation or experiential activity. 

Promotional spaces

Promotional spaces affect sampling activity greatly, developing trust with members of the public and target audience – particularly for newer brands. Premium promotional spaces in locations such as shopping centres and train stations offer guarenteed high footfall for sampling activity – allowing you to reach a specific audience effectively.

Activity Reporting

We provide bespoke activity reporting for all exhibition activity that includes consumer and staff feedback, along with quantative and qualatitive data where necessary, whether levels of promotional materials, consumer feedback or data capture.

 

it parks Promotion, Business To Business Marketing service, Business To Business Marketing service, Business To Business Marketing service in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities, Business To Business Marketing service in navi mumbai

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Direct Response Marketing Solutions in navi mumbai

Marketing and Sales companies Direct Response Marketing Solutions in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

7 Low-Cost Ways Market Company

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality.

  1. Social Media

The three main social platforms you can use to promote your social media for free are Twitter, Facebook, and Instagram. All you need to get started is a solid social media plan, content writing skills, and/or video making skills. However, you can always use your staff or interns for this if they have a higher skillset. Just remember, quality content counts. A single post on your social media profiles can make the difference between hundreds of clicks, comments, and shares versus none.

  1. Blogging

Writing blog posts or press releases that interest your customers is another great way to promote your business online. Plus, the more attention your articles get, the more traffic it can drive back to your website and advertise your company. If you’re a real estate company, you can write anything from securing home loans to finding the perfect home in your area. Remember, the more specific you make the topic of the article, the more it can market your company. You should also include a short blurb about you and your business with your article to allow potential customers to know how to find you.

  1. Referral Program

Word of mouth is still the most popular marketing tools used for business, large and small. Creating your company’s own referral program is a great way to reward customers and get them talking about how professional your business is. Plus, you don’t have to spend a lot for customer rewards. You’ll be surprised how excited people get for small discounts, free t-shirts, or even movie passes.

  1. Email Campaigns

Sending out weekly or monthly emails to your valued customers is a great way to market new products or simply tell your consumers how much they mean to your company. Plus, offering special deals in return for reading the email is a great way to reward your customers. However, make sure that you are providing helpful content to your readers. You don’t want to message your customer too much do that they unsubscribe from your list. The last thing they want is to feel pressured into buying a product or be bombarded with irrelevant news from your company. Make sure to keep it as light and interesting as you can.

  1. Use Promotional Products

Using branded promotional products is a great way to boost brand awareness and ensure potential clients remember your business. Give them away for free to potential customers and clients or use them to draw a crowd at business conferences. Whenever they see the product, they will remember your company and what you do. You can remain in the forefront of their mind when looking for or recommending a company like yours, which will surely increase sales.

  1. Cross Promote

When using cross-promotion, also known as buddy marketing, you create an agreement with another business to promote each other. For example, you may agree to post an ad for the other company in your email newsletter if they agree to do the same. This is a fantastic way to spread the reach of your business and reach an entirely new audience.

It might be in your best interest to seek out companies in the same industry, though not ones that offer the same sort of product. This way, you can run joint promotions. For example, if you teach art classes, you can cross promote with an art supply store and run a contest together. This is less expensive than running a promotion on your own and will require less effort on your part since you will be sharing responsibility and the cost.

  1. Brand Your Communications

Every document you send out, both physical and digital, should be branded with your logo and pertinent company information. Yes, this is for more than just your business cards. Every document that you send out should contain your company name, logo, website, and contact information. You can even add your slogan onto your documents to be even more memorable. This info should be placed in the letterhead on digital and physical correspondences. You should also update your email signature to contain this information, too. You can even add links to your company’s social media profiles so your clients can connect with you there, too. Be sure to take every promotional opportunity given to you.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Response Marketing Solutions in navi mumbai

 

one 2 one Marketing, Direct Response Marketing Solutions, Experiential marketing, Direct Response Marketing Solutions in pune, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities,

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Business To Business Marketing service in navi mumbai

Marketing and Sales companies Business To Business Marketing service in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Product sampling

Product Sampling Staff

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
our samplers are prepared for all types of sampling activations. Not just handing out a sealed bottle or packet (although we do a lot of that too), our teams can also cook and prepare high quality samples to showcase your product. Our product sampling staff are used to working in a variety of consumer locations; as part of an in store product sampling event, within a train station, from a branded sampling vehicle or as part of a large team at sports events, on the high street and even into offices.

promotional staffing

We know from 8 years of promotional staffing experience that branding helps exponentially during any activity. Helping to visually authenticate sampling staff wherever they are, providing brand visibility during high street activity or when away from a promotional space. Branding drives engagement and interaction, helping them distribute samples more effectively. Instant brand recognition is cruicial in high footfall locations like train stations and shopping centres, with sampling activity having the potential to act as a perfect brand activation or experiential activity. 

Promotional spaces

Promotional spaces affect sampling activity greatly, developing trust with members of the public and target audience – particularly for newer brands. Premium promotional spaces in locations such as shopping centres and train stations offer guarenteed high footfall for sampling activity – allowing you to reach a specific audience effectively.

Activity Reporting

We provide bespoke activity reporting for all exhibition activity that includes consumer and staff feedback, along with quantative and qualatitive data where necessary, whether levels of promotional materials, consumer feedback or data capture.

 

Business To Business Marketing service in navi mumbai

 

it parks Promotion, Business To Business Marketing service, Experiential marketing, Business To Business Marketing service in pune, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities,

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marketing consultant in hinjewadi

Marketing and Sales companies marketing consultant in hinjewadi with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

13 Expert Insights About Brand Experience

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What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

 

marketing consultant in hinjewadi

 

MAHENDERGARH, Experiential marketing Outsourcing firm, Experiential marketing, Experiential marketing Outsourcing firm in pune, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities,

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Business To Business Marketing service in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business To Business Marketing service in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Business To Business Marketing service in pune

Product sampling

Product Sampling Staff

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
our samplers are prepared for all types of sampling activations. Not just handing out a sealed bottle or packet (although we do a lot of that too), our teams can also cook and prepare high quality samples to showcase your product. Our product sampling staff are used to working in a variety of consumer locations; as part of an in store product sampling event, within a train station, from a branded sampling vehicle or as part of a large team at sports events, on the high street and even into offices.

promotional staffing

We know from 8 years of promotional staffing experience that branding helps exponentially during any activity. Helping to visually authenticate sampling staff wherever they are, providing brand visibility during high street activity or when away from a promotional space. Branding drives engagement and interaction, helping them distribute samples more effectively. Instant brand recognition is cruicial in high footfall locations like train stations and shopping centres, with sampling activity having the potential to act as a perfect brand activation or experiential activity. 

Promotional spaces

Promotional spaces affect sampling activity greatly, developing trust with members of the public and target audience – particularly for newer brands. Premium promotional spaces in locations such as shopping centres and train stations offer guarenteed high footfall for sampling activity – allowing you to reach a specific audience effectively.

Activity Reporting

We provide bespoke activity reporting for all exhibition activity that includes consumer and staff feedback, along with quantative and qualatitive data where necessary, whether levels of promotional materials, consumer feedback or data capture.

it parks Promotion, Business To Business Marketing service, Business To Business Marketing service in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities

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