Tag:  Mall Promotions events

marketing Solutions in Kurla

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Kurla is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Kurla tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Kurla

Merchant Acquiring

Managing Field services for Merchant Acquiring Business

Merchant Acquiring operations for Ecommerce website and payment gateway Merchant Evaluation Onboarding and Documentation initialization and deployment Managing Day to Day Merchant Acquiring operations adhering to regulations/guidelines Promote and present to merchants, retailers and other entities in india to acquire new business partners. • Maintain merchants relationships to ensure continual growth and sales targets. • The Executive Manager must be pleasantly assertive and bring to the team lots of energy and enthusiasm, thrive on challenges and must be able to develop a dynamic team over time. • Leverage prospect and contract new merchants and partners by presenting the appropriate for the business. • Create, develop and implement a business plan to grow the business. • Create sales schedules for the servicing team and follow up and present results to head office. • Build and manage the relationships of key accounts. • Generate, maintain and increase business opportunities with existing merchants. • Train the merchant staff on the your products. • Sell and service your products to merchants. • Develop and grow sales and support team. • Manage and regularly update project planning and create projections using all means including spread sheets. • Support the business in any way as requested to ensure its effective operation. • Design, create and supply business proposals to merchants. • Design, create and present PowerPoint or other presentations as needed to close deals. • Undertake office administrative duties as required in conjunction with – operations. • General office duties and support the local business in any way to ensure the office is efficiently and effectively operated.

multiplexes Activation, Business To Business Marketing consultant, Business To Business Marketing consultant, Business To Business Marketing consultant in pune, door2door brand Promotion, Mall Advertisement marketing, local interactive marketing, BTL promotions events, school promotions events, housing society promotions events, Mall promotions events, marketing Solutions in Kurla

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marketing Solutions in Koliwada

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Koliwada is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Koliwada tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Koliwada

Fieldwork Services

Our company has a strong belief in the power of building positive, trusting relationships between our clients, our fieldwork team.

Special team of high level interviewers

Our approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations.
Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.

We always keep our time schedules

Our prices are really competitive

A good research quality does not mean that studies need to be expensive, so we take special care of this key variable.
You can directly follow-up your projects via internet
Delivering results the established dates or before whenever possible.
Part of our team are specialized statistical and analysis experts
who’s target is to make the most of your information.
With up-dated information of main results
Now you can directly participate in our training sessions
Fast Turn around Time
Undertakes assignments of any volume
On Time service Delivery
Accurate Results
Quality assurance

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Data Collection Fieldwork Team

Face to Face Interviewing
Telephone Interviewing / CATI
Capi Interviews
Tracking Study
Central Location Test
Focus Group Discussions
Depth Interviews
Observation

Data Collection Fieldwork Team

Self Competition Interview
Media Test Services
Product Placements
Customer Satisfaction Survey
Mistry Shopping
Retailer Data Collection
B2B Research
B2B Data Collection

society Experiential marketing, Business To Business Marketing companies, Business To Business Marketing companies, Business To Business Marketing companies in pune, door2door Activation, Mall Promotions events, local interactive engagement, BTL promotions advertisement, school promotions advertisement, housing society promotions advertisement, Mall promotions advertisement, marketing Solutions in Koliwada

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marketing Professional in Lokhandwala

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Lokhandwala is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Professional in Lokhandwala tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Professional in Lokhandwala

5 Reasons Why Experiential Marketing is a Must

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Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds.

If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing is a must:

1. Genuine Interaction

It doesn’t take a marketing genius to know that putting product in a consumer’s hands or creating a genuine interaction is worth its weight in gold. Think quality over quantity and understand that the traditional media buy method of reaching 100,000 people for $5.00 using web or print advertisements is about as impersonal as it gets. Engage face-to-face with 5,000 people and you’re much more likely to convert your audience to customers and brand advocates.

2. Pave a Two-Way Street

Traditional advertising is a one-way conversation where a brand dominates the narrative. Build dialogue with a two-way conversation that directly connects brands and engages with their consumers. Brand activations are designed with consumer engagement in mind. It creates a two-way conversation that allows the brand to build an emotional connection with the consumer and gain valuable insight to the consumer’s wants and needs.

3. Build a Buzz

A memorable experience creates collateral reach. By giving people something to see and feel, the likelihood they will share it with their friends and followers is higher than with traditional campaigns. According to Experiential Marketing: A practical guide to interactive brand experiences, S. Smilansky, 2009,people who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  And those 17 people will relay the information to another 1.5 people. Traditional marketing methods simply can’t keep up with your buzzworthy splash!

4. Hit the Web Running

When paired with social media in-field activations can spread through the internet like wildfire, reaching an unlimited number of consumers. Experiential marketing is all about making consumers feel, and when consumers feel they want to share their experiences with their followers. Providing consumers with opportunities to share their experience like photo staging, contests, influencer meet & greet’s and #specialhashtags will only serve to amplify the effects of your experiential marketing campaign.

5. Make More Sales

Success often requires risks. If you’re like the rest of us then you’re constantly looking for ways to reach more consumers and generate better results.  Well, you need to think big – outside of the traditional marketing tool box.

Experiential marketing campaigns offer an enormous payoff compared to traditional marketing. Studies show great return on investment as well as excellent return on engagement for event marketing campaigns done right.

According to EventTrack’s 2015 survey, 49 percent of brands realize an ROI of between 3:1 and 5:1. Twenty-nine percent say their ROI is 10:1 and 12 percent say their ROI is 20:1. Sixty-five percent of brands see a direct link between sales and experiential marketing campaigns. That’s probably why 79 percent of brands expect to do more with experiential marketing this year, and the average increase in live event marketing budgets is six percent.

FATEHABAD, Experiential marketing agency, Experiential marketing agency, Experiential marketing agency in pune, door2door Activation, Mall Promotions events, local interactive engagement, BTL promotions advertisement, school promotions advertisement, housing society promotions advertisement, Mall promotions advertisement, marketing Professional in Lokhandwala

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marketing Professional in Mahalaxmi

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Mahalaxmi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Professional in Mahalaxmi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Professional in Mahalaxmi

Tips For Kid-Friendly Experiential Marketing Events

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Make it Informative and Entertaining

Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how their kids will benefit from attending.

If your event is not educational, it’s important to emphasize other ways in which kids will benefit from the activities. For example, painting and sculpting may not be seen as educational opportunities, but these two activities can help kids tap into their creative sides and explore their talents. So, even though kids won’t necessarily be learning anything from painting and playing with clay, parents should still be able to see how attending this event could be beneficial to their children.

Entertain Mom and Dad

Marketers who are planning an event for kids often forget that kids will not be the only ones in attendance. Parents or guardians usually attend events with their children, so marketers will need to figure out a way to keep them engaged throughout the event.

Many brands set up separate areas within the event so parents and kids can each partake in different activities. However, some experts believe that this is not the right approach to take when planning an event for kids. These experts cite research that states many parents have a “Velcro mentality,” which means they want to stick by their kids’ sides and experience things together. Marketers can make parents with this mentality happy by planning events that allow parents and kids to engage in different activities together. Don’t expect parents to stand on the sidelines and watch their kids have all of the fun—parents want to be involved, too.

Choose the Right Brand Ambassadors

Brand ambassadors can make or break your event—especially if it’s a kid-friendly activation. The ambassadors that you choose must be able to relate to both parents and children so they can engage with every guest at the event. Some children can be shy, especially when talking to adults, so the brand ambassadors must have a knack for drawing kids out of their shell. A lot of kids are also incredibly intuitive when it comes to reading people. These children will be able to tell right away if something is not being authentic, which is why it’s so important to choose the right ambassadors.

Brand ambassadors should also be trained to encourage parents and kids to try activities together. Parents may be hesitant to participate in certain activities, so they may need a bit of encouragement from friendly brand representatives.

Technology is Not Necessary

Technology is almost always incorporated into events that are targeting adult consumers. However, experts say that technology is not always a must-have for kid-friendly events. The younger the targeted audience is for the event, the less necessary technology may become.

If technology seamlessly fits into the plans for the event, then it’s perfectly fine for marketers to incorporate it into scheduled activities. But if it doesn’t, then there’s no reason to try to make it work. In fact, experts suggest that parents may prefer a technology-free event because it forces everyone to put their phones away and focus on spending time with one another.

If you want to encourage guests to share photos and videos on social media, set up a photo booth with branded props. Parents will love the idea of taking family photos, especially if there are props that kids can have fun with, so they will be eager to share these images on their social media pages. This is a simple way to incorporate technology into kid-friendly events without going overboard.

Design With Durability in Mind

There’s a reason playground equipment is made out of heavy plastics instead of glass—plastic is a durable and safe material that kids can play on without getting hurt. Keep this in mind when designing the details of your event. Kids are not careful—especially when they are having fun and running around with friends and family—so make sure everything is designed with their safety in mind. Avoid sharp edges and slippery surfaces, and be sure to keep the aisles wide so parents pushing strollers can easily make it through. If there are potential hazards at your event, be sure to post adequate warnings and hire people to watch over the guests. For example, if your event’s venue has a swimming pool, hire lifeguards to stand by to ensure that everyone is safe and abiding by the rules.

Encourage Friendly Competition

Kids love a little friendly competition, so find a way to incorporate this into your event. Give kids the opportunity to challenge their friends, siblings, and parents to compete against them in various activities. For instance, let’s say you are planning an event with a fun obstacle course for kids. Instead of simply letting kids complete the obstacle course on their own, turn it into a competition where kids can challenge each other to see who makes it through the course the fastest. Kids love to compete, so adding a competitive element to the activities at your event can keep guests engaged.

HISSAR, Experiential marketing companies, Experiential marketing companies, Experiential marketing companies in pune, door2door brand Promotion, Mall Advertisement marketing, local interactive marketing, BTL promotions events, school promotions events, housing society promotions events, Mall promotions events, marketing Professional in Mahalaxmi

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Direct Response Marketing firm in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Response Marketing firm in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Response Marketing firm in mumbai

Build a Small Business Brand

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Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of your business. Many small businesses choose the easy path when it comes to branding themselves. They pick a name and get someone to create a logo, or worse, do it themselves. Then they get some stationery and business cards. The visual representation of your brand and your brand colors are important, but you need to spend some time thinking about what you want to people to think about your business. You only get one first impression with customers, so you need to consider what it’s like to call your office, or when some sends an email through your contact form, does an actual human call them back? How quickly? How long does a prospect wait to get a proposal from your company? These are all things that leave a brand impression. Here are some tips that will help you to develop a unique small business brand.

What is your business focus?

How do you want to position your business in the marketplace? When you think about your brand presence, you should consider your industry, your personality, and your target customer. Chances are a stock photo chosen at random by the sales-person at a print-shop, will not quite capture the brand impression that you are trying to create. so hire a professional graphic designer to help you. Yes, it will cost you, but if you want to only do this one time, so spend the money to look just like the big boys. If you have keen negotiation skills, you can often find a talented designer who can put together a very reasonable package for you. There are also plenty of websites where you can find designers and view their portfolios such as Fiverr, 99Designs.com, guru.com, and upwork.com. Here are some questions to answer that will help your designer get a feel for your business.

  • What is the mission of your business?
  • What differentiates your brand from your competition?
  • What is your company’s unique selling proposition?
  • What do you want people to think of when they think of your business?
  • How would you describe the branding of your closest competitors?
  • What can you improve upon when looking at your competitors?
Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions.  Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

  • Black: Represents authority, power, and dominance.
  • Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
  • Blue: It’s a calming color, peace, tranquility.
  • Green: It represents nature; it’s the easiest color on the eyes, refreshing.
  • Yellow: Yellow catches attention, but it can be overwhelming.
  • Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

If you think back to the companies we mentioned earlier, think of the red one and the green one. There are likely two that come to mind immediately. How does each brand make you feel? When choosing a color to represent your brand, be mindful of the psychology behind that color choice.

Be consistent with your branding

If your business is taking advantage of social media marketing, then it’s important to have consistent branding across all social platforms. For example, if you build a personal brand use the same headshot everywhere. You also want your profile to tell people how to hire you. It’s great that you are swim dad or an Eagles fan. (Yes, I’m from Philadelphia), but it will greatly help your business to promote what you do. Keep in mind my 4:1 Ratio of sharing other people’s helpful content before you promote your own. You’ll also want to tailor your content to fit the culture of each platform and how your potential customers use it. Don’t just post the exact same thing across every social network, that’s a great way to damage your brand.

Don’t be afraid hire someone to help you. When choosing a designer, use a contact that says it’s work for hire, make sure you can get at least 5-7 options, and then refine one down to become your logo. When you get your artwork, ask for the jpeg, pdf and high resolution png files. And get the exact color and fonts on a one-page style guide from them, so you’re not stuck, in case you ever need to move on from that designer. Remember, if you hire a designer, you’ve got to trust them to create something brilliant, but it’s your brand, and you need to make sure convey the impression that you want people to have.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Local Marketing, Direct Response Marketing firm, Direct Response Marketing firm, Direct Response Marketing firm in pune, door2door brand Promotion, Mall Advertisement marketing, local interactive marketing, BTL promotions events, school promotions events, housing society promotions events, Mall promotions events, Direct Response Marketing firm in mumbai

]]>

Direct Response Marketing consultant in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Direct Response Marketing consultant in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Direct Response Marketing consultant in mumbai

Five Tips to Hire a Great Team Player

I was recently talking with a client who was agitated that she had just made a bad hire. It wasn’t that this new person was inexperienced or unskilled; he was smart and capable, just as had shown up in the interview. But he was quickly proving to be a lousy teammate – ego-driven, secretive, selfish and unproductively competitive.

Great teams are built intentionally. People often think that the best teams come together by some combination of good luck and good timing, but the truth is a much more deliberate story. We studied thousands of teams in dozens of industries and found that the highest performing teams always had similar traits and characteristics. The individuals on these teams chose to be great team players.

When compared to the least functional teams, the best teams were:
  • 47 times more likely to work hard to build and maintain trust
  • 50 times more likely to openly discuss conflict when it arose
  • 55 times more likely to have very well defined goals for the team
  • 106 times more likely to give each other tough feedback

We call the best teams “Loyalist Teams,” because on them, every team member is loyal to one another, the team goals, and the organizational goals. Individuals work to ensure each other’s success as much as they work to ensure their own. High-performance teams create operating norms that explain how members of the team will treat each other. And team members hold each other accountable to maintain those norms.

When it comes to adding a new person to the crew, these teams make decisions just as deliberately. Like all teams, they hire for experience and skill but they also pay the same attention to cultural fit. Hiring for culture fit saves pain that comes down the road when the wrong candidate comes on board.  Here are a few tips for ensuring your new hire is the right fit for your Loyalist Team.

  • Include team members in the interview process.

To ensure a great fit, invite your team into the selection process. Get clear ahead of time on what “right fit” means and give your team accountability for deciding who is the best fit for your team’s chemistry.

  • Share the team’s operating norms. 

Setting expectations for team behaviors before a candidate is hired gives them a chance to opt out. There’s no harm in them thinking, Thanks for the interview but this team is not for me. It’s better to know this before they land on your team.

  • Probe for a Loyalist Team mindset.

Asking open-ended questions can get at a candidate’s beliefs about teams.  For example: Tell me about a time a teammate let you down and how you handled it? Or, Talk about your best and worst team experiences. Or,Share a time when you were a part of a team that was struggling to perform. What role did you play and how did you handle it?

  • Listen for “I” versus “we.” 

One clue about a candidate’s mindset will come through how they talk about their team experiences. All “I” responses may be a red flag.

  • Don’t settle. 

Trauma for both the team and the new-hire can be avoided by taking the time to get the best person on board. The odds of remediating a wrong-fit candidate are low. At best, you may spend a lot time integrating a skeptical new hire with your Loyalist Team practices.

All team members are responsible for the team culture so it’s important to find the right person and, once they’re on board, to help them adjust and learn the rules of the road. Every aspect of building and maintaining a great team has to be done thoughtfully and with great intention. Same for hiring. And if it’s done right, there are no surprises and the new lineup will be able to continue creating the same extraordinary results as the original line up.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

it parks Marketing, Direct Response Marketing consultant, Direct Response Marketing consultant, Direct Response Marketing consultant in pune, door2door Activation, Mall Promotions events, local interactive engagement, BTL promotions advertisement, school promotions advertisement, housing society promotions advertisement, Mall promotions advertisement, Direct Response Marketing consultant in mumbai

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Experiential marketing agency in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Experiential marketing agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Experiential marketing agency in mumbai

5 Reasons Why Experiential Marketing is a Must

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Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graffiti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds.

If you’re still on the fence about applying experiential techniques to your brand, here are five reasons why experiential marketing is a must:

1. Genuine Interaction

It doesn’t take a marketing genius to know that putting product in a consumer’s hands or creating a genuine interaction is worth its weight in gold. Think quality over quantity and understand that the traditional media buy method of reaching 100,000 people for $5.00 using web or print advertisements is about as impersonal as it gets. Engage face-to-face with 5,000 people and you’re much more likely to convert your audience to customers and brand advocates.

2. Pave a Two-Way Street

Traditional advertising is a one-way conversation where a brand dominates the narrative. Build dialogue with a two-way conversation that directly connects brands and engages with their consumers. Brand activations are designed with consumer engagement in mind. It creates a two-way conversation that allows the brand to build an emotional connection with the consumer and gain valuable insight to the consumer’s wants and needs.

3. Build a Buzz

A memorable experience creates collateral reach. By giving people something to see and feel, the likelihood they will share it with their friends and followers is higher than with traditional campaigns. According to Experiential Marketing: A practical guide to interactive brand experiences, S. Smilansky, 2009,people who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  And those 17 people will relay the information to another 1.5 people. Traditional marketing methods simply can’t keep up with your buzzworthy splash!

4. Hit the Web Running

When paired with social media in-field activations can spread through the internet like wildfire, reaching an unlimited number of consumers. Experiential marketing is all about making consumers feel, and when consumers feel they want to share their experiences with their followers. Providing consumers with opportunities to share their experience like photo staging, contests, influencer meet & greet’s and #specialhashtags will only serve to amplify the effects of your experiential marketing campaign.

5. Make More Sales

Success often requires risks. If you’re like the rest of us then you’re constantly looking for ways to reach more consumers and generate better results.  Well, you need to think big – outside of the traditional marketing tool box.

Experiential marketing campaigns offer an enormous payoff compared to traditional marketing. Studies show great return on investment as well as excellent return on engagement for event marketing campaigns done right.

According to EventTrack’s 2015 survey, 49 percent of brands realize an ROI of between 3:1 and 5:1. Twenty-nine percent say their ROI is 10:1 and 12 percent say their ROI is 20:1. Sixty-five percent of brands see a direct link between sales and experiential marketing campaigns. That’s probably why 79 percent of brands expect to do more with experiential marketing this year, and the average increase in live event marketing budgets is six percent.

FATEHABAD, Experiential marketing agency, Experiential marketing agency, Experiential marketing agency in pune, door2door Activation, Mall Promotions events, local interactive engagement, BTL promotions advertisement, school promotions advertisement, housing society promotions advertisement, Mall promotions advertisement, Experiential marketing agency in mumbai

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Experiential marketing companies in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Experiential marketing companies in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Experiential marketing companies in mumbai

Tips For Kid-Friendly Experiential Marketing Events

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Make it Informative and Entertaining

Parents are the ones who will decide whether or not their kids attend a branded event. Ideally, parents would like to bring their kids to events that are not only entertaining, but also educational or beneficial to their child’s growth in some way. Brands should make an effort to emphasize the educational opportunities that kids will have at their event so parents know exactly how their kids will benefit from attending.

If your event is not educational, it’s important to emphasize other ways in which kids will benefit from the activities. For example, painting and sculpting may not be seen as educational opportunities, but these two activities can help kids tap into their creative sides and explore their talents. So, even though kids won’t necessarily be learning anything from painting and playing with clay, parents should still be able to see how attending this event could be beneficial to their children.

Entertain Mom and Dad

Marketers who are planning an event for kids often forget that kids will not be the only ones in attendance. Parents or guardians usually attend events with their children, so marketers will need to figure out a way to keep them engaged throughout the event.

Many brands set up separate areas within the event so parents and kids can each partake in different activities. However, some experts believe that this is not the right approach to take when planning an event for kids. These experts cite research that states many parents have a “Velcro mentality,” which means they want to stick by their kids’ sides and experience things together. Marketers can make parents with this mentality happy by planning events that allow parents and kids to engage in different activities together. Don’t expect parents to stand on the sidelines and watch their kids have all of the fun—parents want to be involved, too.

Choose the Right Brand Ambassadors

Brand ambassadors can make or break your event—especially if it’s a kid-friendly activation. The ambassadors that you choose must be able to relate to both parents and children so they can engage with every guest at the event. Some children can be shy, especially when talking to adults, so the brand ambassadors must have a knack for drawing kids out of their shell. A lot of kids are also incredibly intuitive when it comes to reading people. These children will be able to tell right away if something is not being authentic, which is why it’s so important to choose the right ambassadors.

Brand ambassadors should also be trained to encourage parents and kids to try activities together. Parents may be hesitant to participate in certain activities, so they may need a bit of encouragement from friendly brand representatives.

Technology is Not Necessary

Technology is almost always incorporated into events that are targeting adult consumers. However, experts say that technology is not always a must-have for kid-friendly events. The younger the targeted audience is for the event, the less necessary technology may become.

If technology seamlessly fits into the plans for the event, then it’s perfectly fine for marketers to incorporate it into scheduled activities. But if it doesn’t, then there’s no reason to try to make it work. In fact, experts suggest that parents may prefer a technology-free event because it forces everyone to put their phones away and focus on spending time with one another.

If you want to encourage guests to share photos and videos on social media, set up a photo booth with branded props. Parents will love the idea of taking family photos, especially if there are props that kids can have fun with, so they will be eager to share these images on their social media pages. This is a simple way to incorporate technology into kid-friendly events without going overboard.

Design With Durability in Mind

There’s a reason playground equipment is made out of heavy plastics instead of glass—plastic is a durable and safe material that kids can play on without getting hurt. Keep this in mind when designing the details of your event. Kids are not careful—especially when they are having fun and running around with friends and family—so make sure everything is designed with their safety in mind. Avoid sharp edges and slippery surfaces, and be sure to keep the aisles wide so parents pushing strollers can easily make it through. If there are potential hazards at your event, be sure to post adequate warnings and hire people to watch over the guests. For example, if your event’s venue has a swimming pool, hire lifeguards to stand by to ensure that everyone is safe and abiding by the rules.

Encourage Friendly Competition

Kids love a little friendly competition, so find a way to incorporate this into your event. Give kids the opportunity to challenge their friends, siblings, and parents to compete against them in various activities. For instance, let’s say you are planning an event with a fun obstacle course for kids. Instead of simply letting kids complete the obstacle course on their own, turn it into a competition where kids can challenge each other to see who makes it through the course the fastest. Kids love to compete, so adding a competitive element to the activities at your event can keep guests engaged.

HISSAR, Experiential marketing companies, Experiential marketing companies, Experiential marketing companies in pune, door2door brand Promotion, Mall Advertisement marketing, local interactive marketing, BTL promotions events, school promotions events, housing society promotions events, Mall promotions events, Experiential marketing companies in mumbai

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Direct Response Marketing consultant in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Direct Response Marketing consultant in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Direct Response Marketing consultant in navi mumbai

Five Tips to Hire a Great Team Player

I was recently talking with a client who was agitated that she had just made a bad hire. It wasn’t that this new person was inexperienced or unskilled; he was smart and capable, just as had shown up in the interview. But he was quickly proving to be a lousy teammate – ego-driven, secretive, selfish and unproductively competitive.

Great teams are built intentionally. People often think that the best teams come together by some combination of good luck and good timing, but the truth is a much more deliberate story. We studied thousands of teams in dozens of industries and found that the highest performing teams always had similar traits and characteristics. The individuals on these teams chose to be great team players.

When compared to the least functional teams, the best teams were:
  • 47 times more likely to work hard to build and maintain trust
  • 50 times more likely to openly discuss conflict when it arose
  • 55 times more likely to have very well defined goals for the team
  • 106 times more likely to give each other tough feedback

We call the best teams “Loyalist Teams,” because on them, every team member is loyal to one another, the team goals, and the organizational goals. Individuals work to ensure each other’s success as much as they work to ensure their own. High-performance teams create operating norms that explain how members of the team will treat each other. And team members hold each other accountable to maintain those norms.

When it comes to adding a new person to the crew, these teams make decisions just as deliberately. Like all teams, they hire for experience and skill but they also pay the same attention to cultural fit. Hiring for culture fit saves pain that comes down the road when the wrong candidate comes on board.  Here are a few tips for ensuring your new hire is the right fit for your Loyalist Team.

  • Include team members in the interview process.

To ensure a great fit, invite your team into the selection process. Get clear ahead of time on what “right fit” means and give your team accountability for deciding who is the best fit for your team’s chemistry.

  • Share the team’s operating norms. 

Setting expectations for team behaviors before a candidate is hired gives them a chance to opt out. There’s no harm in them thinking, Thanks for the interview but this team is not for me. It’s better to know this before they land on your team.

  • Probe for a Loyalist Team mindset.

Asking open-ended questions can get at a candidate’s beliefs about teams.  For example: Tell me about a time a teammate let you down and how you handled it? Or, Talk about your best and worst team experiences. Or,Share a time when you were a part of a team that was struggling to perform. What role did you play and how did you handle it?

  • Listen for “I” versus “we.” 

One clue about a candidate’s mindset will come through how they talk about their team experiences. All “I” responses may be a red flag.

  • Don’t settle. 

Trauma for both the team and the new-hire can be avoided by taking the time to get the best person on board. The odds of remediating a wrong-fit candidate are low. At best, you may spend a lot time integrating a skeptical new hire with your Loyalist Team practices.

All team members are responsible for the team culture so it’s important to find the right person and, once they’re on board, to help them adjust and learn the rules of the road. Every aspect of building and maintaining a great team has to be done thoughtfully and with great intention. Same for hiring. And if it’s done right, there are no surprises and the new lineup will be able to continue creating the same extraordinary results as the original line up.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

it parks Marketing, Direct Response Marketing consultant, Direct Response Marketing consultant, Direct Response Marketing consultant in pune, door2door Activation, Mall Promotions events, local interactive engagement, BTL promotions advertisement, school promotions advertisement, housing society promotions advertisement, Mall promotions advertisement, Direct Response Marketing consultant in navi mumbai

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Direct Response Marketing firm in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Direct Response Marketing firm in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Direct Response Marketing firm in navi mumbai

Build a Small Business Brand

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Branding is a very important part of every business. When you think of brands, there are likely a few that come to mind first such as Coca-Cola, Nike, Starbucks, Macy’s. Anyone can sell anything, but you really stand out in the market when you have a brand. It’s key to the growth and success of your business. Many small businesses choose the easy path when it comes to branding themselves. They pick a name and get someone to create a logo, or worse, do it themselves. Then they get some stationery and business cards. The visual representation of your brand and your brand colors are important, but you need to spend some time thinking about what you want to people to think about your business. You only get one first impression with customers, so you need to consider what it’s like to call your office, or when some sends an email through your contact form, does an actual human call them back? How quickly? How long does a prospect wait to get a proposal from your company? These are all things that leave a brand impression. Here are some tips that will help you to develop a unique small business brand.

What is your business focus?

How do you want to position your business in the marketplace? When you think about your brand presence, you should consider your industry, your personality, and your target customer. Chances are a stock photo chosen at random by the sales-person at a print-shop, will not quite capture the brand impression that you are trying to create. so hire a professional graphic designer to help you. Yes, it will cost you, but if you want to only do this one time, so spend the money to look just like the big boys. If you have keen negotiation skills, you can often find a talented designer who can put together a very reasonable package for you. There are also plenty of websites where you can find designers and view their portfolios such as Fiverr, 99Designs.com, guru.com, and upwork.com. Here are some questions to answer that will help your designer get a feel for your business.

  • What is the mission of your business?
  • What differentiates your brand from your competition?
  • What is your company’s unique selling proposition?
  • What do you want people to think of when they think of your business?
  • How would you describe the branding of your closest competitors?
  • What can you improve upon when looking at your competitors?
Be mindful of color stories as you pick brand colors.

Different colors will cause varying physiological reactions.  Here’s a quick overview of the types of feelings and emotions that can be triggered by the presence of popular colors.

  • Black: Represents authority, power, and dominance.
  • Red: Think Passion. Emotionally intense, it can stimulate the heart to beat more quickly,
  • Blue: It’s a calming color, peace, tranquility.
  • Green: It represents nature; it’s the easiest color on the eyes, refreshing.
  • Yellow: Yellow catches attention, but it can be overwhelming.
  • Brown: It can represent genuineness which can be good for business, but it can also come off as mundane, sad and wistful.

If you think back to the companies we mentioned earlier, think of the red one and the green one. There are likely two that come to mind immediately. How does each brand make you feel? When choosing a color to represent your brand, be mindful of the psychology behind that color choice.

Be consistent with your branding

If your business is taking advantage of social media marketing, then it’s important to have consistent branding across all social platforms. For example, if you build a personal brand use the same headshot everywhere. You also want your profile to tell people how to hire you. It’s great that you are swim dad or an Eagles fan. (Yes, I’m from Philadelphia), but it will greatly help your business to promote what you do. Keep in mind my 4:1 Ratio of sharing other people’s helpful content before you promote your own. You’ll also want to tailor your content to fit the culture of each platform and how your potential customers use it. Don’t just post the exact same thing across every social network, that’s a great way to damage your brand.

Don’t be afraid hire someone to help you. When choosing a designer, use a contact that says it’s work for hire, make sure you can get at least 5-7 options, and then refine one down to become your logo. When you get your artwork, ask for the jpeg, pdf and high resolution png files. And get the exact color and fonts on a one-page style guide from them, so you’re not stuck, in case you ever need to move on from that designer. Remember, if you hire a designer, you’ve got to trust them to create something brilliant, but it’s your brand, and you need to make sure convey the impression that you want people to have.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

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