Tag:  Mall Promotions engagement

Business To Business Marketing consultancy in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Business To Business Marketing consultancy in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Business To Business Marketing consultancy in navi mumbai

Street Intercept

We will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.

 

multiplexes promotional, Business To Business Marketing consultancy, Business To Business Marketing consultancy, Business To Business Marketing consultancy in pune, door2door Advertising, Mall Advertisement, local interactive experiential, BTL promotions engagement, school promotions engagement, housing society promotions engagement, Mall promotions engagement, Business To Business Marketing consultancy in navi mumbai

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Business To Business Marketing company in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Business To Business Marketing company in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Business To Business Marketing company in navi mumbai

Mystery Shopping

Power your decisions with targeted information and consumer insights. Our mystery shopping team is tasked to help you better understand your consumers, your market place and your competitors. Real intelligence is immediate, accurate and most of all, relevant. It powers your decisions, it offers insights. From point of purchase audits to mystery shopping to category management solutions, we are able to provide fast, accurate intelligence derived at any consumer interface, in any channel – intelligence that ensures that the investment you make allows you to win with the consumer and against your competitor at the point of purchase. Market Intelligence services include: Customer and shopper marketing Category management ”

 

multiplexes Promotion, Business To Business Marketing company, Business To Business Marketing company, Business To Business Marketing company in pune, door2door Advertisement, Mall Promotions engagement, local interactive events, BTL promotions advertising, school promotions advertising, housing society promotions advertising, Mall promotions advertising, Business To Business Marketing company in navi mumbai

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Direct Response Marketing consultants in navi mumbai

Marketing and Sales companies Direct Response Marketing consultants in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Branding and Marketing

Branding and Marketing-You never get a second chance to make a first impression and that is especially true when you’re presenting your brand to the world.Add in the stress and fast pace of a trade show and it becomes a make or break situation.

Trade shows are important events for small and mid-market business to network, showcase their brand, grow their platform and ultimately build revenue. The key is creating an experience that is impactful for those experiencing your brand for the first time without it costing an arm and a leg.Putting together a strategic game plan when it comes to branding and marketing before you hit the trade show will go a long way to accomplish both.

Try these five ideas to freshen up the trade show experience:

Do Your Research – Participating in a trade show often requires a large investment so if you are a newbie to the trade show game, you need to learn from those who have more experience than you.  Go to different trade shows and take time to explore a variety of booths. Learn what works and what doesn’t. No matter how much preparation you put in, there will always be something you can learn from those who have ore experience.

Get Interactive –  Not all brands are easy to display. Find a way to allow your booth traffic to interact with your products or services because if you can make your product or service interactive, people will hang around. Not only will you generate interest, but they will get a better understanding of what is unique to your brand and that goes a long way to building trust with a potential customer.

Promotional Items – Imprinted pens, calendars, and t-shirts will keep your company’s name and logo on people’s minds every time they use them. Promotional giveaways that are easily visible are a great way to extend your booth’s reach. So hand out big stickers, wearables, etc and turn it into a game. The more people you get to wear them, the more others will want one. The can also be a great conversation piece that automatically inserts your brand into that conversation. Brochures and other printed materials also work really well – especially if you can get them at a great price.

Give them Social Proof – Trade show booths that seem to have a lot going on tend to draw more action. Bring extra employees (dressed in regular clothes) and have them surround your booth and interact with the staff and onlookers. Social proof inspires trust and seeing others already engaging with your brand will cause others to come see what’s so fascinating.

Follow up Fast – Connect with leads as quickly as possible after the trade show. I would suggest waiting no longer than one day and then reach out to any prospects so that your interaction is still fresh in their mind. I know we all want to think we’re special but at a trade show, so many interactions take place that it would be hard to remember everyone.

These tips will help you stand out at any trade show and create lasting business relationships that could positively impact your bottom line.When putting together your branding and marketing strategy, don’t forget to swing by Staples for everything your business needs to prepare for events, from updating and upgrading marketing materials to completely outfitting your booth signage and displays – all at an affordable price!

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Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Response Marketing consultants in navi mumbai

 

Kiosk Marketing, Direct Response Marketing consultants, door2door Advertisement, Direct Response Marketing consultants in pune, Mall Promotions engagement, local interactive events, BTL promotions advertising, school promotions advertising, housing society promotions advertising, Mall promotions advertising,

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Direct Response Marketing enterprise in navi mumbai

Marketing and Sales companies Direct Response Marketing enterprise in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Media Kit For Your Small Business

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Super Heroes never seem to go out of style and it’s mainly because  people will always be intrigued with having super human powers. But even Super Heroes rely on tools of their trade. Captain America has his trusty shield, The Green Lantern has his ring and Spider Man has a wrist gadget that allows him to shoot special web fluid.

As authors, speakers and entrepreneurs – a Media Kit gives us the power we need.

Media Kits, help you tell the world – not just journalists – the relevant details about your business, book or brand. Developing a great Media Kit can help you leverage the power of the media and also promote your products and services.

Here are some more reasons they’re important to your business.
  1. Provide information.

A media kit is a powerful packaged document that provides information about your products, services or business. Used mainly for launches at events, a media kit provides editors, journalists and reporters a snapshot of your business – who you are, what you do, who you have worked with, etc. It’s an attention-grabbing point of reference from which editors, journalists and reporters decide whether or not they’ll interview you about your business. Additionally, a media kit allows you to answer questions being asked about what you do, as well as create a buzz around your business.

  1. Build credibility.

Creating a media kit is one of the best ways to build credibility for your business. It presents a lasting first impression on media representatives and shines a professional light on your business. Not only does a media kit allow you to demonstrate your expertise, it gives you an edge over competitors who neglect having a media kit for their business and builds trust with the media, influencers and potential clients.

  1. Demonstrate value.

A media kit presents an opportunity for your business to demonstrate its value to the media and potential clients. Editors, journalists, reporters and potential clients want to know your business’ purpose, how you can provide a solution to their problems, and why they should invest in you/your business. A media kit tells the media and potential clients why they should choose you.

  1. Demonstrate growth.

As a business is established, it evolves over time as it seeks to acquire and retain more clients. Utilizing statistics in a media kit demonstrates your business’ successes, as well as its potential for further growth. In essence, a media kit provides a track record for your business and shines a light on its potential for further success.

  1. Encourages investment.

In addition to telling media representatives and potential clients about the products and services you offer, a media kit tells them how to purchase these solutions for their needs. As a one-stop shop for all information about your business, a media kit informs media representatives and potential clients the ways in which they can buy from you (order form, direct link, etc.). This prevents the need for one to go searching for information or an easy way to invest in your business.

Knowing when and where to send your kit is also crucial. Before sending it out to everyone in the media, spend time researching publications and media outlets to know which ones are most likely to cover your company. Be sure to include a personalized email to each journalist to introduce yourself, the company and explain what the media kit is for. This will help you to make a connection with the person you’re trying to reach, rather than sending them the exact same media kit you may be sending 100 other journalists.

Media kits don’t need to be used all of the time, but sometimes they do have their place in the world of public relations. A really great media kit helps take your brand, your book and your book launch to another level.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Response Marketing enterprise in navi mumbai

 

local Marketing, Direct Response Marketing enterprise, door2door Advertising, Direct Response Marketing enterprise in pune, Mall Advertisement, local interactive experiential, BTL promotions engagement, school promotions engagement, housing society promotions engagement, Mall promotions engagement,

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Business To Business Marketing consultancy in navi mumbai

Marketing and Sales companies Business To Business Marketing consultancy in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Street Intercept

We will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.

 

Business To Business Marketing consultancy in navi mumbai

 

multiplexes promotional, Business To Business Marketing consultancy, door2door Advertising, Business To Business Marketing consultancy in pune, Mall Advertisement, local interactive experiential, BTL promotions engagement, school promotions engagement, housing society promotions engagement, Mall promotions engagement,

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Business To Business Marketing company in navi mumbai

Marketing and Sales companies Business To Business Marketing company in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Mystery Shopping

Power your decisions with targeted information and consumer insights. Our mystery shopping team is tasked to help you better understand your consumers, your market place and your competitors. Real intelligence is immediate, accurate and most of all, relevant. It powers your decisions, it offers insights. From point of purchase audits to mystery shopping to category management solutions, we are able to provide fast, accurate intelligence derived at any consumer interface, in any channel – intelligence that ensures that the investment you make allows you to win with the consumer and against your competitor at the point of purchase. Market Intelligence services include: Customer and shopper marketing Category management ”

 

Business To Business Marketing company in navi mumbai

 

multiplexes Promotion, Business To Business Marketing company, door2door Advertisement, Business To Business Marketing company in pune, Mall Promotions engagement, local interactive events, BTL promotions advertising, school promotions advertising, housing society promotions advertising, Mall promotions advertising,

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marketing consultancy in erandwana

Marketing and Sales companies marketing consultancy in erandwana with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Experiential Marketing: A Connected Approach

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In our 30 years of producing experiential marketing, we’ve been constantly amazed by the non-stop, high-demand race being run by corporate marketing and communications teams. Between internal and external initiatives, the range and scope of projects tackled each year is impressive. In the effort to accomplish the work, it’s sometimes easy to lose sight of how each program fits into the big picture. With numerous initiatives running simultaneously, often produced by different teams and agencies, a project may be successful stand-alone, but could potentially sacrifice cohesiveness with other programs and with overall company objectives. Building “connected” strategies has always been one of EVI’s foundational strengths. We view experiential and events production as a highly-integrated component of a corporation’s macro strategy and business communications plan, and that’s where every client relationship begins. We develop client partnerships with an “all-in” approach that positions us as a direct extension of your team. One of the ways we accomplish that is by taking more of a long-term “agency of record” mindset. While most corporations take a partner approach with their advertising and PR firms, we find it is more uncommon on the experiential and event production side. That’s something we’re working hard to change. As simple as it sounds, the brand discovery phase is crucially important, but often overlooked. It’s the foundation for everything that follows. When EVI undertakes an agency of record agreement, we immerse ourselves into the people, the mission, the products, the services, the history and the culture of a brand. How does a company want to present itself… to be perceived by its audience? What behaviors are they trying to reinforce or modify…what are the desired results? We team-up with senior leadership, marketing, branding, communications, the advertising and PR agencies, product development, technology, finance…all of the departments that make a company work. With a strategic perspective, we are able to look at all event marketing and communications objectives synergistically, providing numerous advantages in creative continuity, financial efficiencies and message effectiveness across the broader campaign. Ultimately this roadmap allows us to achieve more optimized results. That business fluency is a major reason why companies like Aramark, McAfee by Intel, and JCPenney choose to work with EVI as their long-term experiential agency on their year round calendar of events. Tod MacKenzie is Aramark’s Senior Vice President of Corporate Communications and Public Affairs. He’s an industry veteran with years of experience leading advertising and communications for companies like PepsiCo and DineEquity. When MacKenzie teamed up with new CEO Eric Foss at Aramark in 2013, they were on the verge of taking the global food, facilities and uniforms services company public, and looking to completely reshape the brand and its worldwide experiential strategy. “We recognized that we had to significantly raise the bar on our experiential marketing efforts”, says MacKenzie. “The company was doing a lot of events, but there was a lack of cohesiveness, and we just weren’t getting maximum impact. We needed an experiential agency that could partner with us across the board on an optimum strategy and on a long-term basis.” EVI President and CEO Michael Marto and his producing team came in and very quickly helped put Aramark on track. In collaboration with the company’s senior management and functional centers, and its new brand agency, EVI became an indispensable part of Aramark’s team. The company credits EVI for looking at its experiential needs from a holistic view, which is crucially important.   Aramark and EVI scrutinized every opportunity with that big picture view to optimize and connect all aspects of the company’s experiential effort. A cohesive and connected matrix of brand launch events, recognition events, leadership conferences, internal webcasts, communications media, branded entertainment and permanent installations have played a big role in supporting Aramark’s robust growth as an industry leader. Adds MacKenzie, “From the strategy and creative innovation, to the project management and producing execution, we have a highly collaborative machine that performs at a peak level. The value proposition is an undeniable success. We’re entering the fourth year of producing a full slate of events, and I can’t imagine a better way of achieving our goals.”

Benefits and Efficiencies of EVI’s Connected Agency Approach

Strategic Understanding of Corporate Mission from a toplevel business perspective enables us to produce projects that deliver results within the context of the big picture. Thorough Brand Immersion enables development of creative ideas and message cohesiveness completely aligned with your culture and brand language. Ability to very accurately deliver to the client’s tastes and expectations across multiple projects with consistent quality, flawless technical execution, and accountability for results. Ongoing client interaction and feedback through surveys, team input and involvement in strategic meetings with senior management allow us to refine solutions and stay precisely on track with key business objectives and metrics. Continuity of team members enables a very efficient, cohesive, and effective workflow, creating a client comfort factor at major positions, from project managers and producers to the creative design team. A deep working knowledge of the client organization enables seamless integration with all departments. Allows more efficient use of internal marketing communications resources. Project to project consistency avoids a repeated vetting and alignment process with multiple agencies. Enables internal marketing communications team to remain focused on primary core business objectives. Long term planning allows optimization of all resources and delivery of a much higher value proposition. Investment dollars are more efficiently amortized across numerous events and platforms through advance negotiation, increased buying power and multi-purposing of resources. Savings can go straight to the bottom line or create resources for additional projects.

 

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Marketing and Sales companies marketing consultancy in akurdi with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

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The Five Pillars of Experiential Marketing

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Design

The design of an experiential marketing event should be of the utmost importance to every brand. This doesn’t mean that the design of the event should just be visually appealing, but also that it should convey a strong message about your brand. Guests should immediately know who the brand is and what they stand for when they walk into an event.

The event should also be designed in a way that makes the experience easy to understand. For example, when GE wanted to host an event to show industry professionals how they were providing global healthcare solutions to impoverished countries around the world, they relied heavily on the event’s design. The company set up several “movie sets” designed to look like various parts of the world that they had helped, including rural African villages and emergency rooms. Then, doctors stood in front of each set to explain to guests how GE’s initiative was impacting these areas. During this event, the design was used to make an impact on guests and clearly illustrate the difference that GE was making around the world.

Community

An experiential marketing event should also embrace the community of the brand’s potential and existing customers. One brand that seamlessly incorporated their community into their experiential marketing event was Google.

Google announced plans to give away $5.5 million to nonprofit organizations in the San Francisco Bay area. Instead of letting executives decide where this money would go, the company enlisted the community’s help. Google set up interactive posters throughout the city in places such as bus shelters, restaurants, and shopping centers. The posters asked the community one simple question: where should the $5.5 million go? People in the community could then tap on the poster to vote for a specific cause such as helping parents and teachers connect, growing small businesses, or helping at-risk kids graduate.

This is a perfect example of how companies should embrace their communities. Google recognized that their donation could lead to significant change in the community, so they allowed the community to decide what needed to be changed. In this example, Google’s community was the actual community of San Francisco, but for many brands, the community is their target audience.

Engagement

Experiential marketing is all about engagement, so it’s no surprise that this is one of the five pillars of this strategy. In the past, brands engaged in one-way communication with their consumers. The brands sent messages via TV commercials, billboards, or print ads, and consumers did not have the ability to respond. But now, consumers demand that brands engage in two-way conversations with them. Consumers want to be able to provide feedback, share their concerns, and ask questions in order to gain a deeper understanding of the brand. Fortunately, this is all possible at experiential marketing events.

Guests should be able to test new products, speak with brand ambassadors, and participate in fun brand-related activities at an experiential marketing event. Even if guests are not actually purchasing the brand’s products, they are still engaging with the brand. Giving guests this type of positive experience is the first step to converting them into customers and building a lifelong relationship with them.

During the event planning process, marketers should constantly ask themselves how guests will engage with the brand. If there are not enough opportunities for guests to engage directly with the brand, changes need to be made in order for the event to be a success.

Data

Marketers should rely heavily on data both before and after an experiential marketing event. Before the event, marketers should use data to figure out where the event should be held, the best way to communicate to their target audience, and what results they should expect. After the event, marketers should analyze the data collected from the event to determine if the event was a success. This data should also be used to improve future events. For example, let’s say the data reveals that the vast majority of guests heard about the event on Instagram and none of the guests heard about the event on Twitter. When planning the next event, marketers should reference this data when determining the best way to invite members of their target audience.

Culture

Brands must have a customer-centric culture in order to plan successful experiential marketing events. If everyone in the company knows that the customer always comes first, this will help them make better decisions when it comes to planning and hosting an experiential marketing event. The event will truly be designed with the customer in mind, which makes it much more enjoyable for guests.

It’s important for brands to hire brand ambassadors that understand the idea of a customer-centric culture. The brand ambassadors will be the face of your brand during an experiential marketing event, so they must be trained to make sure every guest has a pleasant and memorable experience. If they don’t put the customers first, guests will assume that your company doesn’t either.

 

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B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business To Business Marketing consultancy in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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Street Intercept

We will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.

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B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business To Business Marketing company in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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Mystery Shopping

Power your decisions with targeted information and consumer insights. Our mystery shopping team is tasked to help you better understand your consumers, your market place and your competitors. Real intelligence is immediate, accurate and most of all, relevant. It powers your decisions, it offers insights. From point of purchase audits to mystery shopping to category management solutions, we are able to provide fast, accurate intelligence derived at any consumer interface, in any channel – intelligence that ensures that the investment you make allows you to win with the consumer and against your competitor at the point of purchase. Market Intelligence services include: Customer and shopper marketing Category management ”

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