Tag: Lower Parel

Door To Door Marketing Solutions Lower Parel | Door To Door Marketing Solutions mumbai

Door To Door Marketing Solutions Lower Parel

Fulcrum Marketing is a strategic Door To Door Marketing Solutions Lower Parel. Our team of marketing consultants also specialise in marketing planning and Door To Door Marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Door To Door Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Door To Door Marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Door To Door Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Door To Door Marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Door To Door Marketing,Door To Door Marketing Solutions Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Door To Door Marketing 

Door To Door Marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Door To Door Marketing Plan and Door To Door Marketing Strategy

Door To Door Marketing Solutions mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

Door To Door Marketing, Door To Door Marketing Solutions, Door To Door Marketing Solutions , Door To Door Marketing Solutions Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

door2door marketing Agent Lower Parel | door2door marketing Agent mumbai

door2door marketing Agent Lower Parel

Fulcrum Marketing is a strategic door2door marketing Agent Lower Parel. Our team of marketing consultants also specialise in marketing planning and door2door marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a door2door marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door marketing Agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door marketing Agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

door2door marketing,door2door marketing Agent Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door marketing 

door2door marketing Agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

door2door marketing Plan and door2door marketing Strategy

door2door marketing Agent mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

door2door marketing, door2door marketing Agent, door2door marketing Agent , door2door marketing Agent Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

general trade marketing Professional Lower Parel | general trade marketing Professional mumbai

general trade marketing Professional Lower Parel

Fulcrum Marketing is a strategic general trade marketing Professional Lower Parel. Our team of marketing consultants also specialise in marketing planning and general trade marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a general trade marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

general trade marketing,general trade marketing Professional Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade marketing 

general trade marketing Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade marketing Plan and general trade marketing Strategy

general trade marketing Professional mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

general trade marketing, general trade marketing Professional, general trade marketing Professional , general trade marketing Professional Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

h2h sales Solutions Lower Parel | h2h sales Solutions mumbai

h2h sales Solutions Lower Parel

Fulcrum Marketing is a strategic h2h sales Solutions Lower Parel. Our team of marketing consultants also specialise in marketing planning and h2h sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a h2h sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , h2h sales Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

h2h sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and h2h sales Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

h2h sales,h2h sales Solutions Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

h2h sales 

h2h sales Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

h2h sales Plan and h2h sales Strategy

h2h sales Solutions mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

h2h sales, h2h sales Solutions, h2h sales Solutions , h2h sales Solutions Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

h2h selling Agent Lower Parel | h2h selling Agent mumbai

h2h selling Agent Lower Parel

Fulcrum Marketing is a strategic h2h selling Agent Lower Parel. Our team of marketing consultants also specialise in marketing planning and h2h selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a h2h selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , h2h selling Agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

h2h selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and h2h selling Agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

h2h selling,h2h selling Agent Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

h2h selling 

h2h selling Agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

h2h selling Plan and h2h selling Strategy

h2h selling Agent mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

h2h selling, h2h selling Agent, h2h selling Agent , h2h selling Agent Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

retailer selling Professional Lower Parel | retailer selling Professional mumbai

retailer selling Professional Lower Parel

Fulcrum Marketing is a strategic retailer selling Professional Lower Parel. Our team of marketing consultants also specialise in marketing planning and retailer selling for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a retailer selling Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , retailer selling Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

retailer selling Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and retailer selling Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

retailer selling,retailer selling Professional Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

retailer selling 

retailer selling Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

retailer selling Plan and retailer selling Strategy

retailer selling Professional mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

retailer selling, retailer selling Professional, retailer selling Professional , retailer selling Professional Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

onground marketing Solutions Lower Parel | onground marketing Solutions mumbai

onground marketing Solutions Lower Parel

Fulcrum Marketing is a strategic onground marketing Solutions Lower Parel. Our team of marketing consultants also specialise in marketing planning and onground marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a onground marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , onground marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

onground marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and onground marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

onground marketing,onground marketing Solutions Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

onground marketing 

onground marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

onground marketing Plan and onground marketing Strategy

onground marketing Solutions mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

onground marketing, onground marketing Solutions, onground marketing Solutions , onground marketing Solutions Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Street marketing Agent Lower Parel | Street marketing Agent mumbai

Street marketing Agent Lower Parel

Fulcrum Marketing is a strategic Street marketing Agent Lower Parel. Our team of marketing consultants also specialise in marketing planning and Street marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Street marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Street marketing Agent . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Street marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Street marketing Agent . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Street marketing,Street marketing Agent Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Street marketing 

Street marketing Agent

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Street marketing Plan and Street marketing Strategy

Street marketing Agent mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

Street marketing, Street marketing Agent, Street marketing Agent , Street marketing Agent Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

hotel Marketing Professional Lower Parel | hotel Marketing Professional mumbai

hotel Marketing Professional Lower Parel

Fulcrum Marketing is a strategic hotel Marketing Professional Lower Parel. Our team of marketing consultants also specialise in marketing planning and hotel Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a hotel Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , hotel Marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

hotel Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and hotel Marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

hotel Marketing,hotel Marketing Professional Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

hotel Marketing 

hotel Marketing Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

hotel Marketing Plan and hotel Marketing Strategy

hotel Marketing Professional mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

hotel Marketing, hotel Marketing Professional, hotel Marketing Professional , hotel Marketing Professional Lower Parel mumbai,Lower Parel,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

one to one marketing Professional Lower Parel | one to one marketing Professional mumbai

one to one marketing Professional Lower Parel

Fulcrum Marketing is a strategic one to one marketing Professional Lower Parel. Our team of marketing consultants also specialise in marketing planning and one to one marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and one to one marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a one to one marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , one to one marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

one to one marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and one to one marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

one to one marketing,one to one marketing Professional Lower Parel

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Lower Parel

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lower Parel, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

one to one marketing 

one to one marketing Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

one to one marketing Professional mumbai

Lower Parel, mumbai

Overview

Lower Parel, situated in the south-western parts of Mumbai is a highly developed locality in central Mumbai. Lying in the middle of Mumbai, this south locality is surrounded by localities such as Chembur, Bandra West, Khar West, Parel, Prabhadevi, and Santacruz West. While Lower Parel is well connected with areas such as Mahalakshmi, Ghodapdeo, and Worli. Old central business district of Mumbai Nariman Point also lies only 9.3 kms from here. The tallest residential complex ‘World One’ is currently under construction in Parel. The Mumbai Suburban Railway Network acts as a lifeline for this area. In fact, two of the railway stations, Parel and Lower Parel are named after the locality. The Central Mumbai Railway Station is also at a distance of approximately 3 kms from here while the Chhatrapati Shivaji International Airport is a drive of 15 kms. While the Western Highway provides the area good road connectivity, the upcoming Mumbai Metro network phase-2 will further boost Lower Parel’s connectivity with other areas of the city.

Connectivity

Located in Central Mumbai, Lower Parel enjoys railway connectivity via two lifelines of Mumbai- the Central and Western line. Situated across the Eastern Freeway, the area enjoys railway connectivity through the Elphinstone Railway Station apart from Parel and Lower Parel.

Lower Parel, Currey Road, Chinchpokli, Mahalaxmi, Elphinstone Road are its nearby railway stations. However, Currey Road is the nearest railway station to Lower Parel. Mumbai Central Railway Station is the major and nearest railway station located at a distance of 3 kms via Arthur Road and Sane Guruji Road.

It has excellent connectivity to Chhatrapati Shivaji International Airport which is located at a distance of 15 kms via Western Expressway Highway and Senapati Bapat Marg.

Metro-1 of the Mumbai Metro is passing through the localities. Stations fall in this route are Versova, D.N. Nagar, Azad Nagar, Andheri, Western Express Highway, J.B. Nagar, Airport Road, Marol Naka, Sakinaka, Asalpha, Jagruti Nagar, and Ghatkopar.

Proposed & Planned Infra

Metro 2 of the Mumbai Metro is an under construction metro line in the city of Mumbai connecting Dahisar in the northwest with Mandale in Mankhurd in the east. Metro 2 will be built in two sections – Dahisar-DN Nagar (Metro 2A) and DN Nagar-Mankhurd (Metro 2B).

Factors for growth in the past

After missing several deadlines, the Mumbai Monorail, phase II, conducted a trial run from Wadala Depot to Lower Parel on the Wadala- Jacob Circle line. Much awaited Monorail is finally set to roll via city on the eastern side along G D Ambekar Marg improving the connectivity of the area.

Operational Metro Line -1 from Versova-Ghatkopar has reduced the travel time for its commuters.

As Lower Parel has become a corporate hub, thousands of people use the railway station daily, which makes the Lower Parel railway station one of the most crowded local railway stations of Mumbai.

Proximity to International Airport and Mumbai Central Railway station along with major IT Parks such as Peninsula Business Park and Maxim IT Park have been a plus point for Lower Parel residents, creating residential demand and development as well as rental yield for the locality.

Infra Development (Social & Physical)

Lower Parel possesses best-in-class infrastructural facilities encompassing: It has many reputed schools and educational institutions in its vicinity. Some of them are Sita Ram School, N.M. Joshi School, Lalbaug Upper Primary Marathi School, PES Maharashtra High School, CVOS Mahajan English Primary School, KLAY Preschool and Day Care among few.

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Lower Parel are Global Hospital, King Edward Memorial Hospital, Tata Memorial Hospital, Punamiya Hospital, and Wockhardt Hospital.

Due to its strategic location, this high street has attracted a number of national and international retail brands, as well as exclusive cafes and restaurants. The locality has a good retail market with malls, shopping plazas, shopping complexes, retail outlets, stationery shops, and grocery outlets. These include Grand Galleria, High Street Phoenix, Palladium, R City Mall and Skyzone.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan