Tag:  local selling promotional

marketing Recruiters in Gorai

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Gorai is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Recruiters in Gorai tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Recruiters in Gorai

Tips for Engagement Marketing

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Engagement marketing is all about providing value, creating a conversation, inspiring, entertaining, Ask not how you can sell, ask how you can help. Today engaging customers is all about providing them with more value in a meaningful and authentic way.

Follow these five tips to surely keep your attendees engaged with your brand.

1.) Offer Customers Genuine Value

Engagement marketing means leading with value, not with interruption. Content should be useful to customers for it to be meaningful, otherwise, it’s simply noise.

2.) Build a Community

Give your customer an opportunity for dialogue. Not simply with your brand but with the community. You can get a conversation going by asking for opinions and insights, weighing in on interesting trends.

3.) Inspire People

One of the key parts of engagement marketing which are commonly overlooked is giving consumers the opportunity to form a dialogue with each other. Get the conversation started by asking for input on products. Get some opinions flowing in and insights, and not just from the customers which completely love your product. Get the opinions from people that aren’t happy with your products or a particular customer service experience they may have encountered. This is your opportunity to change their mind or to receive valuable insight about how things are going from the customer perspective.

4.) Provide Entertainment Value

We all seek entertainment. Whether that be via gaming, music, performance, art, or contests like scavenger hunts, everyone likes being entertained. This can be a great opportunity in engagement marketing. It helps consumers gain interest in your product or service while providing the consumer with tremendous value and generating memories.

5.) Keep the Conversation Going

Keep a constant dialogue happening with your customers.

It’s about having an ongoing conversation. More doing and less saying. This is the process that leads to intimacy and advocacy.  Customers don’t just tune-in when you’re launching a new product, there is a need to have a ongoing presence with your customer. How can you do this? Frequently innovating. Being highly responsive to inquiries. The ultimate goal of Engagement Marketing is to build that emotional connection between the brand and consumer.

ANDHERI(W), Loyalty marketing service, Loyalty marketing service, Loyalty marketing service in pune, Fieldwork Promotion, Market selling Advertising, local selling promotion, engagement selling, campus branding promotion, RWA branding promotion, Market branding promotion, marketing Recruiters in Gorai

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On ground Marketing agency in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and On ground Marketing agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

On ground Marketing agency in mumbai

How To Use Social Media To Drive Event Success

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Before Your Event

Ramp up awareness and excitement. You need time to prepare an event-specific social media management plan and promote your event.

Hashtag it!

Make sure your event has an easily recognizable hashtag that hasn’t been used before.

Have a visual plan

Great visual content is key for event promotion. Make sure the cameras and photographers are set and ready. Will you have someone on the ground capable of capturing key moments with a smartphone and instantly posting to social? Will you need to send photos out to a remote social media manager? Will you take professional photos at the event and switch out memory cards to get amazing quality photos posted as swiftly as possible? Answer all of these questions BEFORE the event and communicate with your entire team in advance to avoid a social media communication breakdown at your event.

During Your Event

Behind the scenes exclusives

This is great in video format. That means Facebook Live, Snapchat, and Instagram (both stories and regular posts).

Prepare giveaways

Drive people to your event- or location at a broader event- by announcing giveaways via social. The best times to do this is at the peak moments of the event, when you want maximum attendance.

After Your Event

Follow up

It’s essential to make sure all of your hard work at the event leaves you with ongoing social engagement and reach.

Don’t drop the ball on social the minute the event is over. Continue to post and engage with the new additions to your audience of followers.

Gather analytics        

See what worked, what flopped, and how to improve for your next event.

And if you need help, reach out to our team at Kicking Cow. Our event management, production, and social media teams work together to help our clients seamlessly launch and run the events of their marketing dreams.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

Rural Marketing, On ground Marketing agency, On ground Marketing agency, On ground Marketing agency in pune, Fieldwork promotional, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional, On ground Marketing agency in mumbai

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Loyalty marketing Service Provider Agency in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Loyalty marketing Service Provider Agency in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Loyalty marketing Service Provider Agency in mumbai

Benefit from Brand Ambassadors

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Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process.

By creating an emotional and sensory connection with the public, experiential marketing has the power to influence a customer’s view of a brand, and guide their purchasing behaviours. Just have a look at these statistics gleaned from a recent marketing poll:

  • 98% of consumers feel more inclined to purchase after attending an in-person event
  • 74% of shoppers formed a better opinion of a brand after an activation
  • 80% of attendees claimed that live demonstrations significantly affected their purchasing decision

Not surprising then, that businesses have gradually been increasing their event marketing efforts. According to a recent survey:

  • In 2015, 65% of brands stated their belief that in-person events are directly connected to sales
  • Experiential marketing budgets grew by approximately 6.1% in 2015.
  • 79% of brands announced that they would be hosting more events in the future

Innate insight

Steve Jobs knew it: “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” And you know it too. How often have you come across a great idea, only to witness its potential fizzle due to poor execution? What a sad way to lose something potentially ground-breaking.

No doubt your staff and you are whizzes at developing, producing, and maintaining innovative products and services; generating and nurturing clients; and running a smoothly administered operation. Your strengths may not, however, include being outgoing or confident approaching complete strangers. If that is the case, you need brand ambassadors.

Up close and personal

Every experiential marketing event – from sampling and demonstrations, to roadshows and product launches – requires a tireless enthusiasm for interacting face-to-face with a multitude of people. On top of that, the aim of your experience based marketing efforts is to transform those strangers into brand advocates. That is no mean feat!

You do not get a second chance to make a first impression

If you consider the costs involved with any form of brand activation, you want to ensure that the first impression of your business is immaculate. To make that first impression count, you need someone is able to not only promote your new products or services, but to actively embody what your brand promises.

The qualities that you need in your brand ambassadors include:

  • Personality – a certain je ne sais quoi that stirs interest and allows easy, natural communication.
  • To ensure that your event is an appropriately-staffed success, dependable ambassadors are essential.
  • To avoid brand ambassadors being perceived as “male strippers” and “party girls”, a professional approach is a crucial characteristic.
  • A brand ambassador who has a specific skillset can work industry-specific events.
  • Resourcefulness cannot be emphasised enough. The nature of live events and working with the public requires brand ambassadors who can think on their feet.

AMRAVATI, Loyalty marketing Service Provider Agency, Loyalty marketing Service Provider Agency, Loyalty marketing Service Provider Agency in pune, Fieldwork promotional, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional, Loyalty marketing Service Provider Agency in mumbai

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On ground Marketing agency in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active On ground Marketing agency in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

On ground Marketing agency in navi mumbai

How To Use Social Media To Drive Event Success

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Before Your Event

Ramp up awareness and excitement. You need time to prepare an event-specific social media management plan and promote your event.

Hashtag it!

Make sure your event has an easily recognizable hashtag that hasn’t been used before.

Have a visual plan

Great visual content is key for event promotion. Make sure the cameras and photographers are set and ready. Will you have someone on the ground capable of capturing key moments with a smartphone and instantly posting to social? Will you need to send photos out to a remote social media manager? Will you take professional photos at the event and switch out memory cards to get amazing quality photos posted as swiftly as possible? Answer all of these questions BEFORE the event and communicate with your entire team in advance to avoid a social media communication breakdown at your event.

During Your Event

Behind the scenes exclusives

This is great in video format. That means Facebook Live, Snapchat, and Instagram (both stories and regular posts).

Prepare giveaways

Drive people to your event- or location at a broader event- by announcing giveaways via social. The best times to do this is at the peak moments of the event, when you want maximum attendance.

After Your Event

Follow up

It’s essential to make sure all of your hard work at the event leaves you with ongoing social engagement and reach.

Don’t drop the ball on social the minute the event is over. Continue to post and engage with the new additions to your audience of followers.

Gather analytics        

See what worked, what flopped, and how to improve for your next event.

And if you need help, reach out to our team at Kicking Cow. Our event management, production, and social media teams work together to help our clients seamlessly launch and run the events of their marketing dreams.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Rural Marketing, On ground Marketing agency, On ground Marketing agency, On ground Marketing agency in pune, Fieldwork promotional, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional, On ground Marketing agency in navi mumbai

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B 2 C Marketing Supplier in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active B 2 C Marketing Supplier in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

B 2 C Marketing Supplier in navi mumbai

Five Tips to Hire a Great Team Player

I was recently talking with a client who was agitated that she had just made a bad hire. It wasn’t that this new person was inexperienced or unskilled; he was smart and capable, just as had shown up in the interview. But he was quickly proving to be a lousy teammate – ego-driven, secretive, selfish and unproductively competitive.

Great teams are built intentionally. People often think that the best teams come together by some combination of good luck and good timing, but the truth is a much more deliberate story. We studied thousands of teams in dozens of industries and found that the highest performing teams always had similar traits and characteristics. The individuals on these teams chose to be great team players.

When compared to the least functional teams, the best teams were:
  • 47 times more likely to work hard to build and maintain trust
  • 50 times more likely to openly discuss conflict when it arose
  • 55 times more likely to have very well defined goals for the team
  • 106 times more likely to give each other tough feedback

We call the best teams “Loyalist Teams,” because on them, every team member is loyal to one another, the team goals, and the organizational goals. Individuals work to ensure each other’s success as much as they work to ensure their own. High-performance teams create operating norms that explain how members of the team will treat each other. And team members hold each other accountable to maintain those norms.

When it comes to adding a new person to the crew, these teams make decisions just as deliberately. Like all teams, they hire for experience and skill but they also pay the same attention to cultural fit. Hiring for culture fit saves pain that comes down the road when the wrong candidate comes on board.  Here are a few tips for ensuring your new hire is the right fit for your Loyalist Team.

  • Include team members in the interview process.

To ensure a great fit, invite your team into the selection process. Get clear ahead of time on what “right fit” means and give your team accountability for deciding who is the best fit for your team’s chemistry.

  • Share the team’s operating norms. 

Setting expectations for team behaviors before a candidate is hired gives them a chance to opt out. There’s no harm in them thinking, Thanks for the interview but this team is not for me. It’s better to know this before they land on your team.

  • Probe for a Loyalist Team mindset.

Asking open-ended questions can get at a candidate’s beliefs about teams.  For example: Tell me about a time a teammate let you down and how you handled it? Or, Talk about your best and worst team experiences. Or,Share a time when you were a part of a team that was struggling to perform. What role did you play and how did you handle it?

  • Listen for “I” versus “we.” 

One clue about a candidate’s mindset will come through how they talk about their team experiences. All “I” responses may be a red flag.

  • Don’t settle. 

Trauma for both the team and the new-hire can be avoided by taking the time to get the best person on board. The odds of remediating a wrong-fit candidate are low. At best, you may spend a lot time integrating a skeptical new hire with your Loyalist Team practices.

All team members are responsible for the team culture so it’s important to find the right person and, once they’re on board, to help them adjust and learn the rules of the road. Every aspect of building and maintaining a great team has to be done thoughtfully and with great intention. Same for hiring. And if it’s done right, there are no surprises and the new lineup will be able to continue creating the same extraordinary results as the original line up.

 

On ground Promotion, B 2 C Marketing Supplier, B 2 C Marketing Supplier, B 2 C Marketing Supplier in pune, Fieldwork promotional, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional, B 2 C Marketing Supplier in navi mumbai

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On ground Marketing agency in navi mumbai

Marketing and Sales companies On ground Marketing agency in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How To Use Social Media To Drive Event Success

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Before Your Event

Ramp up awareness and excitement. You need time to prepare an event-specific social media management plan and promote your event.

Hashtag it!

Make sure your event has an easily recognizable hashtag that hasn’t been used before.

Have a visual plan

Great visual content is key for event promotion. Make sure the cameras and photographers are set and ready. Will you have someone on the ground capable of capturing key moments with a smartphone and instantly posting to social? Will you need to send photos out to a remote social media manager? Will you take professional photos at the event and switch out memory cards to get amazing quality photos posted as swiftly as possible? Answer all of these questions BEFORE the event and communicate with your entire team in advance to avoid a social media communication breakdown at your event.

During Your Event

Behind the scenes exclusives

This is great in video format. That means Facebook Live, Snapchat, and Instagram (both stories and regular posts).

Prepare giveaways

Drive people to your event- or location at a broader event- by announcing giveaways via social. The best times to do this is at the peak moments of the event, when you want maximum attendance.

After Your Event

Follow up

It’s essential to make sure all of your hard work at the event leaves you with ongoing social engagement and reach.

Don’t drop the ball on social the minute the event is over. Continue to post and engage with the new additions to your audience of followers.

Gather analytics        

See what worked, what flopped, and how to improve for your next event.

And if you need help, reach out to our team at Kicking Cow. Our event management, production, and social media teams work together to help our clients seamlessly launch and run the events of their marketing dreams.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

On ground Marketing agency in navi mumbai

 

Rural Marketing, On ground Marketing agency, Fieldwork promotional, On ground Marketing agency in pune, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional,

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B 2 C Marketing Supplier in navi mumbai

Marketing and Sales companies B 2 C Marketing Supplier in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Five Tips to Hire a Great Team Player

I was recently talking with a client who was agitated that she had just made a bad hire. It wasn’t that this new person was inexperienced or unskilled; he was smart and capable, just as had shown up in the interview. But he was quickly proving to be a lousy teammate – ego-driven, secretive, selfish and unproductively competitive.

Great teams are built intentionally. People often think that the best teams come together by some combination of good luck and good timing, but the truth is a much more deliberate story. We studied thousands of teams in dozens of industries and found that the highest performing teams always had similar traits and characteristics. The individuals on these teams chose to be great team players.

When compared to the least functional teams, the best teams were:
  • 47 times more likely to work hard to build and maintain trust
  • 50 times more likely to openly discuss conflict when it arose
  • 55 times more likely to have very well defined goals for the team
  • 106 times more likely to give each other tough feedback

We call the best teams “Loyalist Teams,” because on them, every team member is loyal to one another, the team goals, and the organizational goals. Individuals work to ensure each other’s success as much as they work to ensure their own. High-performance teams create operating norms that explain how members of the team will treat each other. And team members hold each other accountable to maintain those norms.

When it comes to adding a new person to the crew, these teams make decisions just as deliberately. Like all teams, they hire for experience and skill but they also pay the same attention to cultural fit. Hiring for culture fit saves pain that comes down the road when the wrong candidate comes on board.  Here are a few tips for ensuring your new hire is the right fit for your Loyalist Team.

  • Include team members in the interview process.

To ensure a great fit, invite your team into the selection process. Get clear ahead of time on what “right fit” means and give your team accountability for deciding who is the best fit for your team’s chemistry.

  • Share the team’s operating norms. 

Setting expectations for team behaviors before a candidate is hired gives them a chance to opt out. There’s no harm in them thinking, Thanks for the interview but this team is not for me. It’s better to know this before they land on your team.

  • Probe for a Loyalist Team mindset.

Asking open-ended questions can get at a candidate’s beliefs about teams.  For example: Tell me about a time a teammate let you down and how you handled it? Or, Talk about your best and worst team experiences. Or,Share a time when you were a part of a team that was struggling to perform. What role did you play and how did you handle it?

  • Listen for “I” versus “we.” 

One clue about a candidate’s mindset will come through how they talk about their team experiences. All “I” responses may be a red flag.

  • Don’t settle. 

Trauma for both the team and the new-hire can be avoided by taking the time to get the best person on board. The odds of remediating a wrong-fit candidate are low. At best, you may spend a lot time integrating a skeptical new hire with your Loyalist Team practices.

All team members are responsible for the team culture so it’s important to find the right person and, once they’re on board, to help them adjust and learn the rules of the road. Every aspect of building and maintaining a great team has to be done thoughtfully and with great intention. Same for hiring. And if it’s done right, there are no surprises and the new lineup will be able to continue creating the same extraordinary results as the original line up.

 

B 2 C Marketing Supplier in navi mumbai

 

On ground Promotion, B 2 C Marketing Supplier, Fieldwork promotional, B 2 C Marketing Supplier in pune, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional,

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marketing firm in erandwana

Marketing and Sales companies marketing firm in erandwana with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Benefit from Brand Ambassadors

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Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process.

By creating an emotional and sensory connection with the public, experiential marketing has the power to influence a customer’s view of a brand, and guide their purchasing behaviours. Just have a look at these statistics gleaned from a recent marketing poll:

  • 98% of consumers feel more inclined to purchase after attending an in-person event
  • 74% of shoppers formed a better opinion of a brand after an activation
  • 80% of attendees claimed that live demonstrations significantly affected their purchasing decision

Not surprising then, that businesses have gradually been increasing their event marketing efforts. According to a recent survey:

  • In 2015, 65% of brands stated their belief that in-person events are directly connected to sales
  • Experiential marketing budgets grew by approximately 6.1% in 2015.
  • 79% of brands announced that they would be hosting more events in the future

Innate insight

Steve Jobs knew it: “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” And you know it too. How often have you come across a great idea, only to witness its potential fizzle due to poor execution? What a sad way to lose something potentially ground-breaking.

No doubt your staff and you are whizzes at developing, producing, and maintaining innovative products and services; generating and nurturing clients; and running a smoothly administered operation. Your strengths may not, however, include being outgoing or confident approaching complete strangers. If that is the case, you need brand ambassadors.

Up close and personal

Every experiential marketing event – from sampling and demonstrations, to roadshows and product launches – requires a tireless enthusiasm for interacting face-to-face with a multitude of people. On top of that, the aim of your experience based marketing efforts is to transform those strangers into brand advocates. That is no mean feat!

You do not get a second chance to make a first impression

If you consider the costs involved with any form of brand activation, you want to ensure that the first impression of your business is immaculate. To make that first impression count, you need someone is able to not only promote your new products or services, but to actively embody what your brand promises.

The qualities that you need in your brand ambassadors include:

  • Personality – a certain je ne sais quoi that stirs interest and allows easy, natural communication.
  • To ensure that your event is an appropriately-staffed success, dependable ambassadors are essential.
  • To avoid brand ambassadors being perceived as “male strippers” and “party girls”, a professional approach is a crucial characteristic.
  • A brand ambassador who has a specific skillset can work industry-specific events.
  • Resourcefulness cannot be emphasised enough. The nature of live events and working with the public requires brand ambassadors who can think on their feet.

 

marketing firm in erandwana

 

AMRAVATI, Loyalty marketing Service Provider Agency, Fieldwork promotional, Loyalty marketing Service Provider Agency in pune, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional,

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B 2 C Marketing Supplier in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, B 2 C Marketing Supplier in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

B 2 C Marketing Supplier in pune

Five Tips to Hire a Great Team Player

I was recently talking with a client who was agitated that she had just made a bad hire. It wasn’t that this new person was inexperienced or unskilled; he was smart and capable, just as had shown up in the interview. But he was quickly proving to be a lousy teammate – ego-driven, secretive, selfish and unproductively competitive.

Great teams are built intentionally. People often think that the best teams come together by some combination of good luck and good timing, but the truth is a much more deliberate story. We studied thousands of teams in dozens of industries and found that the highest performing teams always had similar traits and characteristics. The individuals on these teams chose to be great team players.

When compared to the least functional teams, the best teams were:
  • 47 times more likely to work hard to build and maintain trust
  • 50 times more likely to openly discuss conflict when it arose
  • 55 times more likely to have very well defined goals for the team
  • 106 times more likely to give each other tough feedback

We call the best teams “Loyalist Teams,” because on them, every team member is loyal to one another, the team goals, and the organizational goals. Individuals work to ensure each other’s success as much as they work to ensure their own. High-performance teams create operating norms that explain how members of the team will treat each other. And team members hold each other accountable to maintain those norms.

When it comes to adding a new person to the crew, these teams make decisions just as deliberately. Like all teams, they hire for experience and skill but they also pay the same attention to cultural fit. Hiring for culture fit saves pain that comes down the road when the wrong candidate comes on board.  Here are a few tips for ensuring your new hire is the right fit for your Loyalist Team.

  • Include team members in the interview process.

To ensure a great fit, invite your team into the selection process. Get clear ahead of time on what “right fit” means and give your team accountability for deciding who is the best fit for your team’s chemistry.

  • Share the team’s operating norms. 

Setting expectations for team behaviors before a candidate is hired gives them a chance to opt out. There’s no harm in them thinking, Thanks for the interview but this team is not for me. It’s better to know this before they land on your team.

  • Probe for a Loyalist Team mindset.

Asking open-ended questions can get at a candidate’s beliefs about teams.  For example: Tell me about a time a teammate let you down and how you handled it? Or, Talk about your best and worst team experiences. Or,Share a time when you were a part of a team that was struggling to perform. What role did you play and how did you handle it?

  • Listen for “I” versus “we.” 

One clue about a candidate’s mindset will come through how they talk about their team experiences. All “I” responses may be a red flag.

  • Don’t settle. 

Trauma for both the team and the new-hire can be avoided by taking the time to get the best person on board. The odds of remediating a wrong-fit candidate are low. At best, you may spend a lot time integrating a skeptical new hire with your Loyalist Team practices.

All team members are responsible for the team culture so it’s important to find the right person and, once they’re on board, to help them adjust and learn the rules of the road. Every aspect of building and maintaining a great team has to be done thoughtfully and with great intention. Same for hiring. And if it’s done right, there are no surprises and the new lineup will be able to continue creating the same extraordinary results as the original line up.

On ground Promotion, B 2 C Marketing Supplier, B 2 C Marketing Supplier in pune, Fieldwork promotional, Market selling promotional, local selling promotional, engagement Promotions, campus branding promotional, RWA branding promotional, Market branding promotional

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Loyalty marketing Service Provider Agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Loyalty marketing Service Provider Agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Loyalty marketing Service Provider Agency in pune

Benefit from Brand Ambassadors

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Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process.

By creating an emotional and sensory connection with the public, experiential marketing has the power to influence a customer’s view of a brand, and guide their purchasing behaviours. Just have a look at these statistics gleaned from a recent marketing poll:

  • 98% of consumers feel more inclined to purchase after attending an in-person event
  • 74% of shoppers formed a better opinion of a brand after an activation
  • 80% of attendees claimed that live demonstrations significantly affected their purchasing decision

Not surprising then, that businesses have gradually been increasing their event marketing efforts. According to a recent survey:

  • In 2015, 65% of brands stated their belief that in-person events are directly connected to sales
  • Experiential marketing budgets grew by approximately 6.1% in 2015.
  • 79% of brands announced that they would be hosting more events in the future

Innate insight

Steve Jobs knew it: “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” And you know it too. How often have you come across a great idea, only to witness its potential fizzle due to poor execution? What a sad way to lose something potentially ground-breaking.

No doubt your staff and you are whizzes at developing, producing, and maintaining innovative products and services; generating and nurturing clients; and running a smoothly administered operation. Your strengths may not, however, include being outgoing or confident approaching complete strangers. If that is the case, you need brand ambassadors.

Up close and personal

Every experiential marketing event – from sampling and demonstrations, to roadshows and product launches – requires a tireless enthusiasm for interacting face-to-face with a multitude of people. On top of that, the aim of your experience based marketing efforts is to transform those strangers into brand advocates. That is no mean feat!

You do not get a second chance to make a first impression

If you consider the costs involved with any form of brand activation, you want to ensure that the first impression of your business is immaculate. To make that first impression count, you need someone is able to not only promote your new products or services, but to actively embody what your brand promises.

The qualities that you need in your brand ambassadors include:

  • Personality – a certain je ne sais quoi that stirs interest and allows easy, natural communication.
  • To ensure that your event is an appropriately-staffed success, dependable ambassadors are essential.
  • To avoid brand ambassadors being perceived as “male strippers” and “party girls”, a professional approach is a crucial characteristic.
  • A brand ambassador who has a specific skillset can work industry-specific events.
  • Resourcefulness cannot be emphasised enough. The nature of live events and working with the public requires brand ambassadors who can think on their feet.

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