Direct Response Marketing Solutions in navi mumbai

Marketing and Sales companies Direct Response Marketing Solutions in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

7 Low-Cost Ways Market Company

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Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality.

  1. Social Media

The three main social platforms you can use to promote your social media for free are Twitter, Facebook, and Instagram. All you need to get started is a solid social media plan, content writing skills, and/or video making skills. However, you can always use your staff or interns for this if they have a higher skillset. Just remember, quality content counts. A single post on your social media profiles can make the difference between hundreds of clicks, comments, and shares versus none.

  1. Blogging

Writing blog posts or press releases that interest your customers is another great way to promote your business online. Plus, the more attention your articles get, the more traffic it can drive back to your website and advertise your company. If you’re a real estate company, you can write anything from securing home loans to finding the perfect home in your area. Remember, the more specific you make the topic of the article, the more it can market your company. You should also include a short blurb about you and your business with your article to allow potential customers to know how to find you.

  1. Referral Program

Word of mouth is still the most popular marketing tools used for business, large and small. Creating your company’s own referral program is a great way to reward customers and get them talking about how professional your business is. Plus, you don’t have to spend a lot for customer rewards. You’ll be surprised how excited people get for small discounts, free t-shirts, or even movie passes.

  1. Email Campaigns

Sending out weekly or monthly emails to your valued customers is a great way to market new products or simply tell your consumers how much they mean to your company. Plus, offering special deals in return for reading the email is a great way to reward your customers. However, make sure that you are providing helpful content to your readers. You don’t want to message your customer too much do that they unsubscribe from your list. The last thing they want is to feel pressured into buying a product or be bombarded with irrelevant news from your company. Make sure to keep it as light and interesting as you can.

  1. Use Promotional Products

Using branded promotional products is a great way to boost brand awareness and ensure potential clients remember your business. Give them away for free to potential customers and clients or use them to draw a crowd at business conferences. Whenever they see the product, they will remember your company and what you do. You can remain in the forefront of their mind when looking for or recommending a company like yours, which will surely increase sales.

  1. Cross Promote

When using cross-promotion, also known as buddy marketing, you create an agreement with another business to promote each other. For example, you may agree to post an ad for the other company in your email newsletter if they agree to do the same. This is a fantastic way to spread the reach of your business and reach an entirely new audience.

It might be in your best interest to seek out companies in the same industry, though not ones that offer the same sort of product. This way, you can run joint promotions. For example, if you teach art classes, you can cross promote with an art supply store and run a contest together. This is less expensive than running a promotion on your own and will require less effort on your part since you will be sharing responsibility and the cost.

  1. Brand Your Communications

Every document you send out, both physical and digital, should be branded with your logo and pertinent company information. Yes, this is for more than just your business cards. Every document that you send out should contain your company name, logo, website, and contact information. You can even add your slogan onto your documents to be even more memorable. This info should be placed in the letterhead on digital and physical correspondences. You should also update your email signature to contain this information, too. You can even add links to your company’s social media profiles so your clients can connect with you there, too. Be sure to take every promotional opportunity given to you.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Direct Response Marketing Solutions in navi mumbai

 

one 2 one Marketing, Direct Response Marketing Solutions, Experiential marketing, Direct Response Marketing Solutions in pune, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities,

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Business To Business Marketing service in navi mumbai

Marketing and Sales companies Business To Business Marketing service in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Product sampling

Product Sampling Staff

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
our samplers are prepared for all types of sampling activations. Not just handing out a sealed bottle or packet (although we do a lot of that too), our teams can also cook and prepare high quality samples to showcase your product. Our product sampling staff are used to working in a variety of consumer locations; as part of an in store product sampling event, within a train station, from a branded sampling vehicle or as part of a large team at sports events, on the high street and even into offices.

promotional staffing

We know from 8 years of promotional staffing experience that branding helps exponentially during any activity. Helping to visually authenticate sampling staff wherever they are, providing brand visibility during high street activity or when away from a promotional space. Branding drives engagement and interaction, helping them distribute samples more effectively. Instant brand recognition is cruicial in high footfall locations like train stations and shopping centres, with sampling activity having the potential to act as a perfect brand activation or experiential activity. 

Promotional spaces

Promotional spaces affect sampling activity greatly, developing trust with members of the public and target audience – particularly for newer brands. Premium promotional spaces in locations such as shopping centres and train stations offer guarenteed high footfall for sampling activity – allowing you to reach a specific audience effectively.

Activity Reporting

We provide bespoke activity reporting for all exhibition activity that includes consumer and staff feedback, along with quantative and qualatitive data where necessary, whether levels of promotional materials, consumer feedback or data capture.

 

Business To Business Marketing service in navi mumbai

 

it parks Promotion, Business To Business Marketing service, Experiential marketing, Business To Business Marketing service in pune, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities,

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marketing consultant in hinjewadi

Marketing and Sales companies marketing consultant in hinjewadi with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

13 Expert Insights About Brand Experience

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What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

 

marketing consultant in hinjewadi

 

MAHENDERGARH, Experiential marketing Outsourcing firm, Experiential marketing, Experiential marketing Outsourcing firm in pune, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities,

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Business To Business Marketing service in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Business To Business Marketing service in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Business To Business Marketing service in pune

Product sampling

Product Sampling Staff

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.
our samplers are prepared for all types of sampling activations. Not just handing out a sealed bottle or packet (although we do a lot of that too), our teams can also cook and prepare high quality samples to showcase your product. Our product sampling staff are used to working in a variety of consumer locations; as part of an in store product sampling event, within a train station, from a branded sampling vehicle or as part of a large team at sports events, on the high street and even into offices.

promotional staffing

We know from 8 years of promotional staffing experience that branding helps exponentially during any activity. Helping to visually authenticate sampling staff wherever they are, providing brand visibility during high street activity or when away from a promotional space. Branding drives engagement and interaction, helping them distribute samples more effectively. Instant brand recognition is cruicial in high footfall locations like train stations and shopping centres, with sampling activity having the potential to act as a perfect brand activation or experiential activity. 

Promotional spaces

Promotional spaces affect sampling activity greatly, developing trust with members of the public and target audience – particularly for newer brands. Premium promotional spaces in locations such as shopping centres and train stations offer guarenteed high footfall for sampling activity – allowing you to reach a specific audience effectively.

Activity Reporting

We provide bespoke activity reporting for all exhibition activity that includes consumer and staff feedback, along with quantative and qualatitive data where necessary, whether levels of promotional materials, consumer feedback or data capture.

it parks Promotion, Business To Business Marketing service, Business To Business Marketing service in pune, Experiential marketing, Mall Advertising, local marketing activities, BTL sales activities, school sales activities, housing society sales activities, Mall sales activities

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Experiential marketing Outsourcing firm in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Experiential marketing Outsourcing firm in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Experiential marketing Outsourcing firm in pune

13 Expert Insights About Brand Experience

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

What happens when you bring together three dynamic marketers for an exclusive deep dive into the impact of today on tomorrow’s vision and the future of brand experience?

You get an event with the potential to transform how brand marketers navigate the future of their industry.

CEMA partnered with FreemanXP to bring this to life with a powerhouse panel that included Hope Stone, Manager of Event Operations and Sponsorships, Atlassian; Jeanne Robb, Director of Global Corporate Events, Cisco; and Lenny Heymann Former EVP, UBM TechWeb.

Collectively, the three panelists have over 50 years of experience in events and technology, making the panel a must-see for marketers looking to grow sponsorship revenue, enhance digital activations, and amplify brand experience.

During the recent event in San Francisco, these industry leaders shared their perspective on what they experience, what challenges they face, and what excites them.

1. Events are no longer just a moment in time. “We’re looking at giving a north star approach to some of our bigger events,” says Robb. “We’re making them more of a year-round program to continue that conversation.”

2. Culture plays a big part. “Our events are also about the company as a whole,” says Stone. “So when you come to our events, you’re not just getting content about our products and tools and practices, but you’re getting to know who we are. We’re really trying to emulate our culture into our events.”

3. Be where your audience is. It’s more effective to communicate with the tools your audience already uses, rather than trying to force them into new mediums. “We work with a broad range of industries,” states Heymann. “In the medical space, print still matters. In Asia, particularly with our shows in China, WhatsApp is how we communicate and build relationships.”

4. Community counts. Stone notes that Atlassian already has a highly engaged community. Because the user program started organically with customers, they worked with that instead of building something new and trying to draw the crowd over.

5. Bring people together online before the event. When Cisco was getting ready for a product launch, Robb and her team had people log on to Spark (a Slack-like chat platform) after signing up. This created buzz and conversation before, during, and after the event.

6. Listen to newcomers. Prior to this same event, Cisco created a special Spark room for newcomers, monitored by the team. This gave newcomers a welcoming space in which to ask questions, and it also gave Cisco a wealth of information about this audience’s needs, which ended up shaping the event program.

7. Keep it local. It’s important to let different regions have the power to modify campaigns and events for their own audiences, says Robb. “Our brand team is a global function, but if we hand China or Finland a campaign and tell them to do a direct translation, it might not work out as well as we thought. So, now it’s up to the region to say whether or not the campaign makes sense for them and to modify it as needed while still staying visually consistent with the brand.”

8. Let your vendors show off. In the tech space, exhibitors have amazing new tools that they’re itching to show off, and giving them the space and ability to do so helps make the entire event more memorable. “One vendor was showcasing this whole virtual world. You weren’t just standing still with a headset, but were made to walk a plank and between the movement and the scenery. You got to really experience it,” remembers Robb.

9. Prioritize smart choices. With larger companies, the team leading the event may not have as much say on budget as they’d like. Heymann claims, “Most of the budget, when you look at it as an event leader, is out of your control. So you have to make some really tough choices, get smarter, and select the choices that will make a real difference.”

10. Data is king. “If we’re doing something, whether it’s technology-based or even a customer story, it has to mean something,” asserts Stone. “Things can’t just be there randomly.” Robb agrees, saying that everything is data driven, and if there’s no data behind an idea, it’ll be a tough sell to decision-makers.

11. But, you need a data analyst. A company can gather up reams of data before, during, and after an event. But what then? Creating a clear track from event marketing to sales to customer service can be difficult, especially once the data hits multiple touchpoints. Stone recommends having a data analyst in the group; a person or team who can liaise between IT, Marketing, Sales, and the C-Suite, and who can turn spreadsheets of data into clear, identifiable, actionable information.

12. Use measurement to understand customers. Heymann and the team at UBM understand the importance of understanding their audience. Whether it’s post-show surveys and NPS scores or working with other event professionals, they’re approaching event measurement from all angles to get a better read on their audience and create personas.

13. The answer? Strategy: With tight budgets, an ever-present need to raise the bar, and reams of data to handle, event teams are being asked to do more than ever before, but often without the resources to match. All three panelists emphasized the importance of creating a strategy and making sure that activations and investments are scalable, repeatable, reusable, and justified by solid research into the potential ROI. That way, they can do the most with what they have, creating memorable brand experiences every time.

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