Tag:  local events interactive

marketing Solutions in Fanas Wadi

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Fanas Wadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Solutions in Fanas Wadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Solutions in Fanas Wadi

All for-profit businesses have a product or service to sell. Businesses exist to make sales.

All for-profit businesses have a product or service to sell. Businesses exist to make sales. The sales management process monitors and measures each staff member’s ability to either support sales or do the actual selling to customers. An effective sales management strategy includes setting goals, providing sales support and training, creating or updating the sales strategy, and monitoring results. You can easily avoid the sales peaks and troughs experienced by mediocre companies by building an individual selling system that will guarantee you results.

Goals

Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements. First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.

Prospecting

The level of success achieved by salespeople will always be determined by the number of customers generated, that is other than floor traffic or telephone enquiries generated by your advertising. Put a system in place to regularly find new customers from referrals, past customers etc. Build up your database of loyal customers that you can sell time after time.

Qualifying

Qualifying is the factor which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.

The Sales Process

The key to a successful sale is the ability to build rapport and trust with each customer. Meet, greet and build rapport, settle them on a model, garment or product to demonstrate. All the time check by asking trial closing questions, then ask for their business. Remember to sell the benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say. “Listen to that engine, doesn’t it sound great?”… or to a visual person your could say, “You see how smooth that engine is”…

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

school promotional, B2B Marketing Recruiters, B2B Marketing Recruiters, B2B Marketing Recruiters in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation, marketing Solutions in Fanas Wadi

 ]]>

marketing Professional in Girgaon

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Professional in Girgaon is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Professional in Girgaon tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Professional in Girgaon

Selling & Administrative Expenses

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Businesses of all different sizes report their operating profits and expenses on an income statement. It’s one of the main report cards defining the business and the effectiveness of its management’s performance over the accounting period. Income statements are broken down into different sections. Selling and administrative expenses is a large portion of a company’s balance sheet, and may represent a large portion of the company’s total operating budget

Definition

Selling and Administrative Expenses, also called Selling, General and Administrative Expenses, are the net operating expenses of the business that are not part of the cost of goods sold. Examples of selling and administrative expenses include advertising and the salaries of people not directly related to manufacturing a product, as well as recurring expenses as insurance and rent.

Background

Due to the potentially large impact that selling and administrative expenses have on a company’s financial statement, managers and owners must watch each expense carefully, making sure that each expenditure is necessary to continued business profit. Selling and administrative expenses can be cut when managers need to make an impact on their financial statements quickly. Deferring or haphazard cutting of these expenses, though, can cause problems over the long term, as advertising and sales people’s commissions may be among the expenses cut, which could cause sales to drop and net profits to erode.

Calculating from an Income Statement

On most income statements, the cost of goods sold is calculated close to the top part of the income statement, and is generally subtracted from the total sales as part of the gross profit calculation. The other expenses listed directly below the gross profit are often selling and administrative expenses, with the exception of depreciation. You can calculate the selling and administrative expenses by subtracting the net profit or loss from the total gross sales and depreciation of the business.

Fixed and Variable Expenses

Selling and administrative expenses are also called operating expenses. Some expenses will increase or decrease depending on the amount of sales that a company makes. These are called variable expenses. Other expenses do not change depending on sales volume, such as business rent or insurance. These are called fixed expenses. Some selling and administrative expenses are variable, such as sales commissions, but most selling and administrative expenses are relatively fixed, and do not fluctuate simply because sales amounts rise and fall.

DEHRI-ON-SONE, Local Marketing organizations, Local Marketing organizations, Local Marketing organizations in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation, marketing Professional in Girgaon

 ]]>

h2h Marketing Services in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and h2h Marketing Services in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

h2h Marketing Services in mumbai

Employee Perk Ideas

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

1. Movie Ditch Day

Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade.

2. Sponsored Desk Decorations

Budgeting money for desk decorations is another employee perk that brings art into the office.  And actually keeps it there.  Mostly because buying it yourself is a better quality guarantee than making it.

3. Party Planning Committee 

To put the social power (and responsibilities) behind any of the above in employees’ own hands, a Party Planning Committee can be a vital employee perk.  Giving the office control over its own recreation tends to create the kind of recreation the whole office enjoys.  Funny how that works.

4. Seating Exchange

A seating exchange is the sort of employee perk that presents itself as a surface inconvenience, but tends to pay off in spades far more often than not.  Swapping around work areas, even one day a month, mixes up energies and mixes up office relationships, making the whole team slowly feel more familiar with each other.

5. Food Truck Lunches

Food truck lunches are another great way to support the community your office calls home, but it’s a way that instantly pays back.  Take a poll and book the truck of your coworkers’ choice – even weekly, if you feel like going nuts.  Of all possible employee perks, it’s clearly the tastiest.  Click here to get started through Roaming Hunger.

6. Mini-Basketball Hoop

Or bring the gym to work.  It might look like child’s play, but a mini basketball hoop can do wonders for releasing angst that can’t wait until 5pm. Give your writers five minutes of mindlessness to regain their grammar, and your execs five minutes of aggression to regain their sense of control.  

7. Employee Concierge

Help your coworkers make the most of those hours, wherever they fall in the day, with an employee concierge.  Think of it like a personal assistant spread out across the whole office.  Consider outside errands taken care of, and distractions swatted, giving the whole team freedom to focus.  Or if that’s too extreme, give everyone Task Rabbit credits to hire their own temporary assistants as needed.

8. Communal Video Games

If real life aggression’s a little too intense for the office, a shared video game system’s an employee perk offering most of the same benefits, with far less blocking.  Of course, sometimes Mario Kart can cause more arguments than a ball to the face.  So just be ready.

9. Employee-Selected Speaker Series

For interests that go deeper than the books themselves, bring employee-selected speakers to the office to give talks and seminars.  It’s an employee perk that takes personal knowledge and makes it communal.  And making it communal makes it stick around.

10. Dogs Welcome

Nothing accompanies Dalmatian onesies like a Dalmatian by the desk. Bringing dogs into the office provides instant stress relief, instant entertainment, and instant heart that’ll break everyone’s guard down. Assuming they’re not allergic.

11. Free Office Emergen-C

Of course, keeping the kitchen stocked with Emergen-C goes a long way towards helping with all that too.

12. Free Music Streaming

From Spotify to Apple Music to Tidal (okay maybe not Tidal), shared streaming services are a great way to help your coworkers focus and escape, all at the same time.  What’s more, encouraging shared playlists will help everyone in the office get to know each other’s tastes.  And influence each other’s tastes too.

13. Virtual Reality

For more of a solo employee perk, a virtual reality headset like the Oculus Rift can offer a welcome break from the office without ever really leaving it.  It might not do much for team-building, but it’ll do great things for building imagination, employee by employee.

14. Fantasy Sports League

Sponsoring an in-office fantasy league, on the flip side, IS just the kind of employee perk that inspires team building (by building teams, naturally).

15. Office Flatscreen

It goes without saying you can’t have an office fantasy league without a way to keep tabs. Communally. So you can hear all your coworkers’ sighs, moans and cries of agony as you (hopefully) slide up the rankings.

16. Tickets to Games

Or keep tabs in person. With a whole lot more yelling. And beer (of the non office draft system-variety, of course. Save that).

17. Sports League

Or maybe your fantasy game isn’t so hot. That’s okay. For an employee perk that’ll let you show off a more dynamic skill set, sign the company up for a soccer/flag football/heck even a dodgeball league.  It’ll help everyone who signs up bond.  Eventually.  After they’re done trying to pummel each other.

18. Yoga

For an office activity that embraces getting physical but leaves bravado by the way-side (in fact, it tends to actively decrease aggression), signing the office up for yoga – or better yet, offering it in-house, is an employee perk that quickly pays for itself in dividends.  Just make sure you’ve all got somewhere to shower after.

19. In-Office Massages

Or bring the tranquility to work, without the part that requires showering.  Drop-in massage services are everywhere these days, and easy to book as an employee perk that won’t just wipe the day’s stresses away, but should go a long ways toward preventing new ones.

20. Life/Career Coaching

Bringing in a life coach/career coach can massage out all the non-physical things weighing employees down, and leave them just as smoothed out once they’re done.  It’ll also make them more focused.  It’s an employee perk that’ll add a little purpose to your coworkers’ day; in fact the kind of little purpose that becomes very large once it all adds up.

21. Mental Health Allowance

Now if all the previous employee perks are appealing, but the prospect of doing them at work isn’t, a simple allowance for mental health gives employees the means to take care of everything above in private.  Whether it’s therapy sessions, or simply a spa day, wellness allowances help employees get well on their own time, and stay that way on work time.

22. Free Coffee

Same here. Except maybe more so.

23. Stocked Kitchen

If you’re looking to go full Google though, prep the kitchen to serve breakfast, lunch and dinner.  It won’t just save employees money, it’ll give them an excuse to converge and eat together.  And if they wind up liking each other, you can label that just another employee perk.

24. TV Viewing Parties

For late-working workers taking advantage of that free dinner, go ahead and schedule viewing parties for some of your coworkers’ favorite shows.  From The Bachelorette to re-watching Battlestar Galactica, there’s a wide variety of ways to get the team watching together – then hopefully arguing together.

25. Concert Tickets

Conversely, grabbing regular seats for big concerts is a great employee perk for the team more into listening than looking.

26. Free Dropbox Premium

What’s more, signing everyone up for a free Dropbox Premium account will ensure everyone can share the rare album that isn’t currently being streamed with each other.  Along with documents and power points, if they’re into that.

27. Shared E-Readers

For an employee perk that shares even more knowledge, supply your office with a set of Kindles or Fire readers.  The more you enrich yourself, the more riches you have to share with your co-workers.  Even if those riches resemble Young Adult angst.

28. Experience Tickets

If it’s more of an active workplace, take everyone instead to an experience, like the recent Happy Place or Candytopia in LA.  Jump in giant ball pits, get lost in halls of mirrors, and naturally – get your picture taken every step of the way.  After all, it’s the office that Instagrams together that stays together.

29. Office Book Club

And where else would you (responsibly) share your Young Adult angst?

30. Mentorship Program

Another way to do exactly that is running an office mentorship program, pairing employees up with each other to pass on what their best skills and talents.  Whether it directly pertains to daily office life, or encompasses an outside skill set altogether, two heads are always better than one.

31. Group Art

Whether it’s outside the office, or in the middle of the lobby, bringing a team together from different departments is a whole lot easier when the focus is on creating art.  Be it painting, sculpting, or even just basic scrapbooking, group art projects don’t just bring coworkers together, they bring the best out of them.  Especially when alcohol’s involved.

32. Wardrobe Allowance

Self-expression you wear tends to be even more popular than the type you put on your desk.  Like way more popular.  For the office with a dress code, however casual, an allowance for wardrobe is always appreciated, helping your coworkers look their best so they can also feel their best.

33. No Dress Code

Barring a wardrobe allowance, instituting a no dress code policy’s the best kind of sartorial employee perk.  Let your guard down and let your coworkers’ freak flags fly – from cargo shorts to Dalmatian onesies.  You were warned.

34. Free Gym Membership

For a more straightforward employee perk to whole body wellness, a gym membership does a whole lot of good for the body.  It’ll keep your coworkers’ cores as fit as their minds, and probably do a lot for collective confidence too.

35. Meditation

No matter the form it takes, meditation’s become a vital component to 21st century office life, combating the daily stresses of multiple open tabs in multiple open windows on multiple screens for multiple hours of the day.  It’s a shot in the arm for morale and mental health that pays for itself quickly – where mindfulness goes, productivity tends to follow.  And follow so quickly it’ll feel more like it’s happening all at once.  Enlightenment messes with time that way.

36. Flexible Hours

While we’re on the subject of flexibility, flexible hours tend to solve a lot of problems in a big office, letting employees with different jobs do them in the slice of time that makes the most sense to them.  And the best part is, it’s impossible to be late.

37. Extra Time Off for the

campus Marketing, h2h Marketing Services, h2h Marketing Services, h2h Marketing Services in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation, h2h Marketing Services in mumbai

]]>

Local Marketing organizations in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Local Marketing organizations in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Local Marketing organizations in mumbai

Selling & Administrative Expenses

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Businesses of all different sizes report their operating profits and expenses on an income statement. It’s one of the main report cards defining the business and the effectiveness of its management’s performance over the accounting period. Income statements are broken down into different sections. Selling and administrative expenses is a large portion of a company’s balance sheet, and may represent a large portion of the company’s total operating budget

Definition

Selling and Administrative Expenses, also called Selling, General and Administrative Expenses, are the net operating expenses of the business that are not part of the cost of goods sold. Examples of selling and administrative expenses include advertising and the salaries of people not directly related to manufacturing a product, as well as recurring expenses as insurance and rent.

Background

Due to the potentially large impact that selling and administrative expenses have on a company’s financial statement, managers and owners must watch each expense carefully, making sure that each expenditure is necessary to continued business profit. Selling and administrative expenses can be cut when managers need to make an impact on their financial statements quickly. Deferring or haphazard cutting of these expenses, though, can cause problems over the long term, as advertising and sales people’s commissions may be among the expenses cut, which could cause sales to drop and net profits to erode.

Calculating from an Income Statement

On most income statements, the cost of goods sold is calculated close to the top part of the income statement, and is generally subtracted from the total sales as part of the gross profit calculation. The other expenses listed directly below the gross profit are often selling and administrative expenses, with the exception of depreciation. You can calculate the selling and administrative expenses by subtracting the net profit or loss from the total gross sales and depreciation of the business.

Fixed and Variable Expenses

Selling and administrative expenses are also called operating expenses. Some expenses will increase or decrease depending on the amount of sales that a company makes. These are called variable expenses. Other expenses do not change depending on sales volume, such as business rent or insurance. These are called fixed expenses. Some selling and administrative expenses are variable, such as sales commissions, but most selling and administrative expenses are relatively fixed, and do not fluctuate simply because sales amounts rise and fall.

DEHRI-ON-SONE, Local Marketing organizations, Local Marketing organizations, Local Marketing organizations in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation, Local Marketing organizations in mumbai

]]>

h2h Marketing Services in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active h2h Marketing Services in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

h2h Marketing Services in navi mumbai

Employee Perk Ideas

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

1. Movie Ditch Day

Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade.

2. Sponsored Desk Decorations

Budgeting money for desk decorations is another employee perk that brings art into the office.  And actually keeps it there.  Mostly because buying it yourself is a better quality guarantee than making it.

3. Party Planning Committee 

To put the social power (and responsibilities) behind any of the above in employees’ own hands, a Party Planning Committee can be a vital employee perk.  Giving the office control over its own recreation tends to create the kind of recreation the whole office enjoys.  Funny how that works.

4. Seating Exchange

A seating exchange is the sort of employee perk that presents itself as a surface inconvenience, but tends to pay off in spades far more often than not.  Swapping around work areas, even one day a month, mixes up energies and mixes up office relationships, making the whole team slowly feel more familiar with each other.

5. Food Truck Lunches

Food truck lunches are another great way to support the community your office calls home, but it’s a way that instantly pays back.  Take a poll and book the truck of your coworkers’ choice – even weekly, if you feel like going nuts.  Of all possible employee perks, it’s clearly the tastiest.  Click here to get started through Roaming Hunger.

6. Mini-Basketball Hoop

Or bring the gym to work.  It might look like child’s play, but a mini basketball hoop can do wonders for releasing angst that can’t wait until 5pm. Give your writers five minutes of mindlessness to regain their grammar, and your execs five minutes of aggression to regain their sense of control.  

7. Employee Concierge

Help your coworkers make the most of those hours, wherever they fall in the day, with an employee concierge.  Think of it like a personal assistant spread out across the whole office.  Consider outside errands taken care of, and distractions swatted, giving the whole team freedom to focus.  Or if that’s too extreme, give everyone Task Rabbit credits to hire their own temporary assistants as needed.

8. Communal Video Games

If real life aggression’s a little too intense for the office, a shared video game system’s an employee perk offering most of the same benefits, with far less blocking.  Of course, sometimes Mario Kart can cause more arguments than a ball to the face.  So just be ready.

9. Employee-Selected Speaker Series

For interests that go deeper than the books themselves, bring employee-selected speakers to the office to give talks and seminars.  It’s an employee perk that takes personal knowledge and makes it communal.  And making it communal makes it stick around.

10. Dogs Welcome

Nothing accompanies Dalmatian onesies like a Dalmatian by the desk. Bringing dogs into the office provides instant stress relief, instant entertainment, and instant heart that’ll break everyone’s guard down. Assuming they’re not allergic.

11. Free Office Emergen-C

Of course, keeping the kitchen stocked with Emergen-C goes a long way towards helping with all that too.

12. Free Music Streaming

From Spotify to Apple Music to Tidal (okay maybe not Tidal), shared streaming services are a great way to help your coworkers focus and escape, all at the same time.  What’s more, encouraging shared playlists will help everyone in the office get to know each other’s tastes.  And influence each other’s tastes too.

13. Virtual Reality

For more of a solo employee perk, a virtual reality headset like the Oculus Rift can offer a welcome break from the office without ever really leaving it.  It might not do much for team-building, but it’ll do great things for building imagination, employee by employee.

14. Fantasy Sports League

Sponsoring an in-office fantasy league, on the flip side, IS just the kind of employee perk that inspires team building (by building teams, naturally).

15. Office Flatscreen

It goes without saying you can’t have an office fantasy league without a way to keep tabs. Communally. So you can hear all your coworkers’ sighs, moans and cries of agony as you (hopefully) slide up the rankings.

16. Tickets to Games

Or keep tabs in person. With a whole lot more yelling. And beer (of the non office draft system-variety, of course. Save that).

17. Sports League

Or maybe your fantasy game isn’t so hot. That’s okay. For an employee perk that’ll let you show off a more dynamic skill set, sign the company up for a soccer/flag football/heck even a dodgeball league.  It’ll help everyone who signs up bond.  Eventually.  After they’re done trying to pummel each other.

18. Yoga

For an office activity that embraces getting physical but leaves bravado by the way-side (in fact, it tends to actively decrease aggression), signing the office up for yoga – or better yet, offering it in-house, is an employee perk that quickly pays for itself in dividends.  Just make sure you’ve all got somewhere to shower after.

19. In-Office Massages

Or bring the tranquility to work, without the part that requires showering.  Drop-in massage services are everywhere these days, and easy to book as an employee perk that won’t just wipe the day’s stresses away, but should go a long ways toward preventing new ones.

20. Life/Career Coaching

Bringing in a life coach/career coach can massage out all the non-physical things weighing employees down, and leave them just as smoothed out once they’re done.  It’ll also make them more focused.  It’s an employee perk that’ll add a little purpose to your coworkers’ day; in fact the kind of little purpose that becomes very large once it all adds up.

21. Mental Health Allowance

Now if all the previous employee perks are appealing, but the prospect of doing them at work isn’t, a simple allowance for mental health gives employees the means to take care of everything above in private.  Whether it’s therapy sessions, or simply a spa day, wellness allowances help employees get well on their own time, and stay that way on work time.

22. Free Coffee

Same here. Except maybe more so.

23. Stocked Kitchen

If you’re looking to go full Google though, prep the kitchen to serve breakfast, lunch and dinner.  It won’t just save employees money, it’ll give them an excuse to converge and eat together.  And if they wind up liking each other, you can label that just another employee perk.

24. TV Viewing Parties

For late-working workers taking advantage of that free dinner, go ahead and schedule viewing parties for some of your coworkers’ favorite shows.  From The Bachelorette to re-watching Battlestar Galactica, there’s a wide variety of ways to get the team watching together – then hopefully arguing together.

25. Concert Tickets

Conversely, grabbing regular seats for big concerts is a great employee perk for the team more into listening than looking.

26. Free Dropbox Premium

What’s more, signing everyone up for a free Dropbox Premium account will ensure everyone can share the rare album that isn’t currently being streamed with each other.  Along with documents and power points, if they’re into that.

27. Shared E-Readers

For an employee perk that shares even more knowledge, supply your office with a set of Kindles or Fire readers.  The more you enrich yourself, the more riches you have to share with your co-workers.  Even if those riches resemble Young Adult angst.

28. Experience Tickets

If it’s more of an active workplace, take everyone instead to an experience, like the recent Happy Place or Candytopia in LA.  Jump in giant ball pits, get lost in halls of mirrors, and naturally – get your picture taken every step of the way.  After all, it’s the office that Instagrams together that stays together.

29. Office Book Club

And where else would you (responsibly) share your Young Adult angst?

30. Mentorship Program

Another way to do exactly that is running an office mentorship program, pairing employees up with each other to pass on what their best skills and talents.  Whether it directly pertains to daily office life, or encompasses an outside skill set altogether, two heads are always better than one.

31. Group Art

Whether it’s outside the office, or in the middle of the lobby, bringing a team together from different departments is a whole lot easier when the focus is on creating art.  Be it painting, sculpting, or even just basic scrapbooking, group art projects don’t just bring coworkers together, they bring the best out of them.  Especially when alcohol’s involved.

32. Wardrobe Allowance

Self-expression you wear tends to be even more popular than the type you put on your desk.  Like way more popular.  For the office with a dress code, however casual, an allowance for wardrobe is always appreciated, helping your coworkers look their best so they can also feel their best.

33. No Dress Code

Barring a wardrobe allowance, instituting a no dress code policy’s the best kind of sartorial employee perk.  Let your guard down and let your coworkers’ freak flags fly – from cargo shorts to Dalmatian onesies.  You were warned.

34. Free Gym Membership

For a more straightforward employee perk to whole body wellness, a gym membership does a whole lot of good for the body.  It’ll keep your coworkers’ cores as fit as their minds, and probably do a lot for collective confidence too.

35. Meditation

No matter the form it takes, meditation’s become a vital component to 21st century office life, combating the daily stresses of multiple open tabs in multiple open windows on multiple screens for multiple hours of the day.  It’s a shot in the arm for morale and mental health that pays for itself quickly – where mindfulness goes, productivity tends to follow.  And follow so quickly it’ll feel more like it’s happening all at once.  Enlightenment messes with time that way.

36. Flexible Hours

While we’re on the subject of flexibility, flexible hours tend to solve a lot of problems in a big office, letting employees with different jobs do them in the slice of time that makes the most sense to them.  And the best part is, it’s impossible to be late.

37. Extra Time Off for the

 

campus Marketing, h2h Marketing Services, h2h Marketing Services, h2h Marketing Services in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation, h2h Marketing Services in navi mumbai

]]>

B2B Marketing Recruiters in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active B2B Marketing Recruiters in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

B2B Marketing Recruiters in navi mumbai

All for-profit businesses have a product or service to sell. Businesses exist to make sales.

All for-profit businesses have a product or service to sell. Businesses exist to make sales. The sales management process monitors and measures each staff member’s ability to either support sales or do the actual selling to customers. An effective sales management strategy includes setting goals, providing sales support and training, creating or updating the sales strategy, and monitoring results. You can easily avoid the sales peaks and troughs experienced by mediocre companies by building an individual selling system that will guarantee you results.

Goals

Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements. First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.

Prospecting

The level of success achieved by salespeople will always be determined by the number of customers generated, that is other than floor traffic or telephone enquiries generated by your advertising. Put a system in place to regularly find new customers from referrals, past customers etc. Build up your database of loyal customers that you can sell time after time.

Qualifying

Qualifying is the factor which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.

The Sales Process

The key to a successful sale is the ability to build rapport and trust with each customer. Meet, greet and build rapport, settle them on a model, garment or product to demonstrate. All the time check by asking trial closing questions, then ask for their business. Remember to sell the benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say. “Listen to that engine, doesn’t it sound great?”… or to a visual person your could say, “You see how smooth that engine is”…

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

school promotional, B2B Marketing Recruiters, B2B Marketing Recruiters, B2B Marketing Recruiters in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation, B2B Marketing Recruiters in navi mumbai

]]>

h2h Marketing Services in navi mumbai

Marketing and Sales companies h2h Marketing Services in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Employee Perk Ideas

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

1. Movie Ditch Day

Or bring the viewing out of the office and take the whole team to the newest Star Wars.  Or Marvel movie.  Or awards show weepie if your workplace is classy like that.  It’s a day of lost work you won’t get back.  But it’s a day of bonding you won’t want to trade.

2. Sponsored Desk Decorations

Budgeting money for desk decorations is another employee perk that brings art into the office.  And actually keeps it there.  Mostly because buying it yourself is a better quality guarantee than making it.

3. Party Planning Committee 

To put the social power (and responsibilities) behind any of the above in employees’ own hands, a Party Planning Committee can be a vital employee perk.  Giving the office control over its own recreation tends to create the kind of recreation the whole office enjoys.  Funny how that works.

4. Seating Exchange

A seating exchange is the sort of employee perk that presents itself as a surface inconvenience, but tends to pay off in spades far more often than not.  Swapping around work areas, even one day a month, mixes up energies and mixes up office relationships, making the whole team slowly feel more familiar with each other.

5. Food Truck Lunches

Food truck lunches are another great way to support the community your office calls home, but it’s a way that instantly pays back.  Take a poll and book the truck of your coworkers’ choice – even weekly, if you feel like going nuts.  Of all possible employee perks, it’s clearly the tastiest.  Click here to get started through Roaming Hunger.

6. Mini-Basketball Hoop

Or bring the gym to work.  It might look like child’s play, but a mini basketball hoop can do wonders for releasing angst that can’t wait until 5pm. Give your writers five minutes of mindlessness to regain their grammar, and your execs five minutes of aggression to regain their sense of control.  

7. Employee Concierge

Help your coworkers make the most of those hours, wherever they fall in the day, with an employee concierge.  Think of it like a personal assistant spread out across the whole office.  Consider outside errands taken care of, and distractions swatted, giving the whole team freedom to focus.  Or if that’s too extreme, give everyone Task Rabbit credits to hire their own temporary assistants as needed.

8. Communal Video Games

If real life aggression’s a little too intense for the office, a shared video game system’s an employee perk offering most of the same benefits, with far less blocking.  Of course, sometimes Mario Kart can cause more arguments than a ball to the face.  So just be ready.

9. Employee-Selected Speaker Series

For interests that go deeper than the books themselves, bring employee-selected speakers to the office to give talks and seminars.  It’s an employee perk that takes personal knowledge and makes it communal.  And making it communal makes it stick around.

10. Dogs Welcome

Nothing accompanies Dalmatian onesies like a Dalmatian by the desk. Bringing dogs into the office provides instant stress relief, instant entertainment, and instant heart that’ll break everyone’s guard down. Assuming they’re not allergic.

11. Free Office Emergen-C

Of course, keeping the kitchen stocked with Emergen-C goes a long way towards helping with all that too.

12. Free Music Streaming

From Spotify to Apple Music to Tidal (okay maybe not Tidal), shared streaming services are a great way to help your coworkers focus and escape, all at the same time.  What’s more, encouraging shared playlists will help everyone in the office get to know each other’s tastes.  And influence each other’s tastes too.

13. Virtual Reality

For more of a solo employee perk, a virtual reality headset like the Oculus Rift can offer a welcome break from the office without ever really leaving it.  It might not do much for team-building, but it’ll do great things for building imagination, employee by employee.

14. Fantasy Sports League

Sponsoring an in-office fantasy league, on the flip side, IS just the kind of employee perk that inspires team building (by building teams, naturally).

15. Office Flatscreen

It goes without saying you can’t have an office fantasy league without a way to keep tabs. Communally. So you can hear all your coworkers’ sighs, moans and cries of agony as you (hopefully) slide up the rankings.

16. Tickets to Games

Or keep tabs in person. With a whole lot more yelling. And beer (of the non office draft system-variety, of course. Save that).

17. Sports League

Or maybe your fantasy game isn’t so hot. That’s okay. For an employee perk that’ll let you show off a more dynamic skill set, sign the company up for a soccer/flag football/heck even a dodgeball league.  It’ll help everyone who signs up bond.  Eventually.  After they’re done trying to pummel each other.

18. Yoga

For an office activity that embraces getting physical but leaves bravado by the way-side (in fact, it tends to actively decrease aggression), signing the office up for yoga – or better yet, offering it in-house, is an employee perk that quickly pays for itself in dividends.  Just make sure you’ve all got somewhere to shower after.

19. In-Office Massages

Or bring the tranquility to work, without the part that requires showering.  Drop-in massage services are everywhere these days, and easy to book as an employee perk that won’t just wipe the day’s stresses away, but should go a long ways toward preventing new ones.

20. Life/Career Coaching

Bringing in a life coach/career coach can massage out all the non-physical things weighing employees down, and leave them just as smoothed out once they’re done.  It’ll also make them more focused.  It’s an employee perk that’ll add a little purpose to your coworkers’ day; in fact the kind of little purpose that becomes very large once it all adds up.

21. Mental Health Allowance

Now if all the previous employee perks are appealing, but the prospect of doing them at work isn’t, a simple allowance for mental health gives employees the means to take care of everything above in private.  Whether it’s therapy sessions, or simply a spa day, wellness allowances help employees get well on their own time, and stay that way on work time.

22. Free Coffee

Same here. Except maybe more so.

23. Stocked Kitchen

If you’re looking to go full Google though, prep the kitchen to serve breakfast, lunch and dinner.  It won’t just save employees money, it’ll give them an excuse to converge and eat together.  And if they wind up liking each other, you can label that just another employee perk.

24. TV Viewing Parties

For late-working workers taking advantage of that free dinner, go ahead and schedule viewing parties for some of your coworkers’ favorite shows.  From The Bachelorette to re-watching Battlestar Galactica, there’s a wide variety of ways to get the team watching together – then hopefully arguing together.

25. Concert Tickets

Conversely, grabbing regular seats for big concerts is a great employee perk for the team more into listening than looking.

26. Free Dropbox Premium

What’s more, signing everyone up for a free Dropbox Premium account will ensure everyone can share the rare album that isn’t currently being streamed with each other.  Along with documents and power points, if they’re into that.

27. Shared E-Readers

For an employee perk that shares even more knowledge, supply your office with a set of Kindles or Fire readers.  The more you enrich yourself, the more riches you have to share with your co-workers.  Even if those riches resemble Young Adult angst.

28. Experience Tickets

If it’s more of an active workplace, take everyone instead to an experience, like the recent Happy Place or Candytopia in LA.  Jump in giant ball pits, get lost in halls of mirrors, and naturally – get your picture taken every step of the way.  After all, it’s the office that Instagrams together that stays together.

29. Office Book Club

And where else would you (responsibly) share your Young Adult angst?

30. Mentorship Program

Another way to do exactly that is running an office mentorship program, pairing employees up with each other to pass on what their best skills and talents.  Whether it directly pertains to daily office life, or encompasses an outside skill set altogether, two heads are always better than one.

31. Group Art

Whether it’s outside the office, or in the middle of the lobby, bringing a team together from different departments is a whole lot easier when the focus is on creating art.  Be it painting, sculpting, or even just basic scrapbooking, group art projects don’t just bring coworkers together, they bring the best out of them.  Especially when alcohol’s involved.

32. Wardrobe Allowance

Self-expression you wear tends to be even more popular than the type you put on your desk.  Like way more popular.  For the office with a dress code, however casual, an allowance for wardrobe is always appreciated, helping your coworkers look their best so they can also feel their best.

33. No Dress Code

Barring a wardrobe allowance, instituting a no dress code policy’s the best kind of sartorial employee perk.  Let your guard down and let your coworkers’ freak flags fly – from cargo shorts to Dalmatian onesies.  You were warned.

34. Free Gym Membership

For a more straightforward employee perk to whole body wellness, a gym membership does a whole lot of good for the body.  It’ll keep your coworkers’ cores as fit as their minds, and probably do a lot for collective confidence too.

35. Meditation

No matter the form it takes, meditation’s become a vital component to 21st century office life, combating the daily stresses of multiple open tabs in multiple open windows on multiple screens for multiple hours of the day.  It’s a shot in the arm for morale and mental health that pays for itself quickly – where mindfulness goes, productivity tends to follow.  And follow so quickly it’ll feel more like it’s happening all at once.  Enlightenment messes with time that way.

36. Flexible Hours

While we’re on the subject of flexibility, flexible hours tend to solve a lot of problems in a big office, letting employees with different jobs do them in the slice of time that makes the most sense to them.  And the best part is, it’s impossible to be late.

37. Extra Time Off for the

 

h2h Marketing Services in navi mumbai

 

campus Marketing, h2h Marketing Services, Direct Promotion, h2h Marketing Services in pune, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation,

]]>

B2B Marketing Recruiters in navi mumbai

Marketing and Sales companies B2B Marketing Recruiters in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

All for-profit businesses have a product or service to sell. Businesses exist to make sales.

All for-profit businesses have a product or service to sell. Businesses exist to make sales. The sales management process monitors and measures each staff member’s ability to either support sales or do the actual selling to customers. An effective sales management strategy includes setting goals, providing sales support and training, creating or updating the sales strategy, and monitoring results. You can easily avoid the sales peaks and troughs experienced by mediocre companies by building an individual selling system that will guarantee you results.

Goals

Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements. First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.

Prospecting

The level of success achieved by salespeople will always be determined by the number of customers generated, that is other than floor traffic or telephone enquiries generated by your advertising. Put a system in place to regularly find new customers from referrals, past customers etc. Build up your database of loyal customers that you can sell time after time.

Qualifying

Qualifying is the factor which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.

The Sales Process

The key to a successful sale is the ability to build rapport and trust with each customer. Meet, greet and build rapport, settle them on a model, garment or product to demonstrate. All the time check by asking trial closing questions, then ask for their business. Remember to sell the benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say. “Listen to that engine, doesn’t it sound great?”… or to a visual person your could say, “You see how smooth that engine is”…

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

B2B Marketing Recruiters in navi mumbai

 

school promotional, B2B Marketing Recruiters, Direct Promotion, B2B Marketing Recruiters in pune, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation,

]]>

marketing company in swargate

Marketing and Sales companies marketing company in swargate with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Selling & Administrative Expenses

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Businesses of all different sizes report their operating profits and expenses on an income statement. It’s one of the main report cards defining the business and the effectiveness of its management’s performance over the accounting period. Income statements are broken down into different sections. Selling and administrative expenses is a large portion of a company’s balance sheet, and may represent a large portion of the company’s total operating budget

Definition

Selling and Administrative Expenses, also called Selling, General and Administrative Expenses, are the net operating expenses of the business that are not part of the cost of goods sold. Examples of selling and administrative expenses include advertising and the salaries of people not directly related to manufacturing a product, as well as recurring expenses as insurance and rent.

Background

Due to the potentially large impact that selling and administrative expenses have on a company’s financial statement, managers and owners must watch each expense carefully, making sure that each expenditure is necessary to continued business profit. Selling and administrative expenses can be cut when managers need to make an impact on their financial statements quickly. Deferring or haphazard cutting of these expenses, though, can cause problems over the long term, as advertising and sales people’s commissions may be among the expenses cut, which could cause sales to drop and net profits to erode.

Calculating from an Income Statement

On most income statements, the cost of goods sold is calculated close to the top part of the income statement, and is generally subtracted from the total sales as part of the gross profit calculation. The other expenses listed directly below the gross profit are often selling and administrative expenses, with the exception of depreciation. You can calculate the selling and administrative expenses by subtracting the net profit or loss from the total gross sales and depreciation of the business.

Fixed and Variable Expenses

Selling and administrative expenses are also called operating expenses. Some expenses will increase or decrease depending on the amount of sales that a company makes. These are called variable expenses. Other expenses do not change depending on sales volume, such as business rent or insurance. These are called fixed expenses. Some selling and administrative expenses are variable, such as sales commissions, but most selling and administrative expenses are relatively fixed, and do not fluctuate simply because sales amounts rise and fall.

 

marketing company in swargate

 

DEHRI-ON-SONE, Local Marketing organizations, Direct Promotion, Local Marketing organizations in pune, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation,

]]>

B2B Marketing Recruiters in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, B2B Marketing Recruiters in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

B2B Marketing Recruiters in pune

All for-profit businesses have a product or service to sell. Businesses exist to make sales.

All for-profit businesses have a product or service to sell. Businesses exist to make sales. The sales management process monitors and measures each staff member’s ability to either support sales or do the actual selling to customers. An effective sales management strategy includes setting goals, providing sales support and training, creating or updating the sales strategy, and monitoring results. You can easily avoid the sales peaks and troughs experienced by mediocre companies by building an individual selling system that will guarantee you results.

Goals

Without clearly defined goals, measured over a specific time frame, you will achieve very little. When setting your goals consider your income, lifestyle and requirements. First aim to improve your last years’ income by a specific amount, or, if you are new to sales, aim to achieve as close to the top sales person in your team as you can.

Prospecting

The level of success achieved by salespeople will always be determined by the number of customers generated, that is other than floor traffic or telephone enquiries generated by your advertising. Put a system in place to regularly find new customers from referrals, past customers etc. Build up your database of loyal customers that you can sell time after time.

Qualifying

Qualifying is the factor which has the greatest impact on the management of your time. You have to become skilled in sorting prospects. The greatest stress in your career will come from working with unqualified prospects, be it someone who refuses to buy at a fantastic price or someone who is not ready, willing and able to buy at all.

The Sales Process

The key to a successful sale is the ability to build rapport and trust with each customer. Meet, greet and build rapport, settle them on a model, garment or product to demonstrate. All the time check by asking trial closing questions, then ask for their business. Remember to sell the benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say. “Listen to that engine, doesn’t it sound great?”… or to a visual person your could say, “You see how smooth that engine is”…

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

school promotional, B2B Marketing Recruiters, B2B Marketing Recruiters in pune, Direct Promotion, Mall Interactive promotional, local events interactive, BTL promotion activation, school promotion activation, housing society promotion activation, Mall promotion activation

]]>