house2house marketing Professional Goregaon East
Fulcrum Marketing is a strategic house2house marketing Professional Goregaon East. Our team of marketing consultants also specialise in marketing planning and house2house marketing for all types of business of any size.
Brand Strategy: Build a Powerful Brand
Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.
Research Interview customers and SMEs Primary, secondary research | Messaging Tell your story convincingly Maintain campaign consistency | Brand Expression Create a visual representation of your brand |
We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.
Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.
While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.
Implementing a house2house marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house2house marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
house2house marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house2house marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
house2house marketing,house2house marketing Professional Goregaon EastGet in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in Goregaon EastCall Us :-08433772261 | Goregaon East, mumbai |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
house2house marketing
house2house marketing Professional
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
house2house marketing Plan and house2house marketing Strategy
house2house marketing Professional mumbai
Goregaon East, mumbai
The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile Gaon (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbais most attractive residential localities.
This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.
Goregaons transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.
The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.
The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.
Key projects in this locality are:
Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite
Connectivity and Transit Points
Goregaon East is quickly becoming one of Mumbais most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbais local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.
Major Landmarks
Film City
Sanjay Gandhi National Park
Chhota Kashmir
Aparajita Durga Puja Samiti
Oberoi Mall
Factors for Growth in the Past
Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of nagars began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the worlds most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.
Major Challenges
The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.
Factors for Growth in the Future
The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.
An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.
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