No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.
Our Values Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.
Our Team The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence. From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.
Quality Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.
Fulcrum Agencies Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.
Retail With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.
Things You Just Can’t Miss with Experiential Marketing
#1 People
When consumers interact with a brand, they’re interfacing with real people. It doesn’t matter how great your product might appear or even taste, consumers won’t even remember if they have a bad experience with your brand ambassador. Their first impression was a horrible experience. Brand ambassadors have a very important role in the experiential mix.
#2 Production or Build Team
Aside from your team, your product team have one of the largest take aways from audiences. If something hasn’t been done right, it can be spotted from a distance. Incomplete shows that your brand cuts corners. When you build a high quality display, you can diminish the natural wear and tear that occurs from one event to the next.
#3 Data / Metrics
Brands are getting smarter with their marketing spend more and more each year. According to eMarketer, 57% of marketers say their top priority for this year is cross-channel measurement and attribution. If a program doesn’t show ROI, it and the marketers behind it will most likely get axes from the budget in the future. Before your events begin have at minimum one solid metric that can be used to measure success. Good benchmarks to measure include brand to consumer engagements, social impressions during and after, the numbers of users, and sales.
Street Guerilla marketing , general trade marketing operation , Marketing Management Services , Business To Business marketing Campaigns,
one to one marketing , retailer marketing operation , house to house marketing Team , direct Response marketing Team , guerrilla marketing Team , tech parks Marketing Team , corporate office Marketing Team , Flyer Distribution Team , one 2 one marketing Team
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Team | general trade marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Brands can learn
Stop assuming that people spend a lot of time thinking about your brand. They don’t. Many consumers wouldn’t care if brands disappeared from their lives. So, in order to create a lasting impression and connection, experiences need to be easy to understand. Simple. In particular, with uncluttered recognizable visual elements of a brand’s identity. Simplicity makes it easy to remember and increases the likelihood that what people take away and share are clear and consistent.
Remember: humans can be irrational and tend to make decisions emotionally. What people feel about a brand is as important, if not more so, than what they think. So, we must move them. Moving experiences are also relatable. Force your audience to pay attention by demanding an emotional interaction with your experience. Emotions are also tied to memory, so creating work that moves people can add to its impact, memorability and share-ability. Ninety-five percent (95%) of our purchase decisions, according to research by Harvard Business School professor Gerald Zaltman, take place unconsciously. And another professor at Harvard Business School, Francesca Gino, who studies emotion, focuses specifically on how simple, seemingly irrelevant, factors can have a significant impact on the choices we make every day.
Brands need to challenge themselves and not be afraid to do the “never been done before”. Make it original. While it’s important to take cues from pop culture – make sure to create something that is truly unique. Brands who are willing to do bold things that haven’t been done before tend to get better results, particularly when the objective is to create awareness, engagement and earned media. On the contrary though, brands that don’t embrace originality end up as “plain vanilla” – and I don’t mean the ice cream. When it is original, people are inclined to share it, and that is how we get an Instagram feed full of life-sized desserts.
Together, these three characteristics help ensure that an execution will be memorable. Drawing inspiration from these two recent activations—and beyond is a great starting point. We don’t need to recreate the yellow ball pit but we should challenge ourselves to create experiences that are equally or more memorable. Because with all of the change in the world, one truth remains constant: while the experience itself may be short lived, it brings a story to life and it’s the stories we live to tell.
house to house marketing Team | general trade marketing operation in pune
general trade marketing operation, Street Guerilla marketing, Marketing Management Services, Business To Business marketing Campaigns, one to one marketing, retailer marketing operation, house to house marketing Team, direct Response marketing Team, guerrilla marketing Team, tech parks Marketing Team, dabbawala Marketing Team, corporate office Marketing Team , Flyer Distribution Team , one 2 one marketing Team, pune , mumbai
The Fulcrum Agency is the Mumbai marketing company and house to house Marketing Team in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
house to house Marketing Team in mumbai
Digital Marketing Requires Planning
Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken.
Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand. Fewer moving parts are less cumbersome to implement. Websites In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator. Email Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics. Direct Mail Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post . Social Media Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained. Pay-Per-Click To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy.
The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available.
Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel. Banner Advertising Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs. Radio In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully. Television TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however. Events and Sponsorships It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time.
Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly. In Short The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Store Marketing, house to house Marketing Team, house to house Marketing Team, house to house Marketing Team in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, house to house Marketing Team in mumbai
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active house to house Marketing Team in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
house to house Marketing Team in navi mumbai
Digital Marketing Requires Planning
Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken.
Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand. Fewer moving parts are less cumbersome to implement. Websites In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator. Email Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics. Direct Mail Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post . Social Media Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained. Pay-Per-Click To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy.
The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available.
Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel. Banner Advertising Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs. Radio In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully. Television TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however. Events and Sponsorships It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time.
Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly. In Short The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Store Marketing, house to house Marketing Team, house to house Marketing Team, house to house Marketing Team in pune, corporate promotional, Mall marketing engagement, local engagement activation, BTL interactive sales, school interactive sales, housing society interactive sales, Mall interactive sales, house to house Marketing Team in navi mumbai
Marketing and Sales companies house to house Marketing Team in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
Marketing and advertising inevitably require some lead time but too often businesses don’t plan ahead. For marketing dollars to be well spent some preparation is required before implementation. It is important to plan far enough ahead to establish objectives, determine processes for execution, decide who the responsible parties will be and then follow through. It’s expensive when these steps are not taken.
Some marketing campaigns take more lead time than others. If a lot of different tasks performed by different specialists are involved, the requirements for planning expand. Fewer moving parts are less cumbersome to implement. Websites In most cases, marketing begins with the website. New web pages are relatively easy to add. Using a content management system, web pages only require a facilitator. Email Despite the emphasis on other channels, email marketing continues to be a staple for most businesses. Three quarters of all companies surveyed in 2011 said that email provides an excellent or good return on their investment. And email marketing programs like MailChimp, Constant Contact and others help you create professional looking emails and also determine your effectiveness through analytics. Direct Mail Direct mail marketing can be extremely effective for retail stores and local service providers because it is memorable and can be well targeted. New programs and processes have made direct mail quite valuable in converting prospects but a good campaign requires a month or more before delivery. Before a piece can be in the recipient’s hands copywriting, images, design, research and mailing are all required. You can learn more about direct mail on a previous post . Social Media Assisting connections between people and collective sharing of information, social media includes short posts, blogs, video, and interactive forums. Social media requires knowledge of the technologies required and the time to maintain the campaign. Unfortunately, what started out looking like a magic bullet requires some lead time after all. It is most effective with an editorial calendar and whenever a campaign is established it must be sustained. Pay-Per-Click To use the online advertising channel called PPC, you need to determine the keywords that your best prospects will use to search for you. With PPC, when the potential client uses that search term they will see an ad for you. If your ad is enticing they will be drawn to click through to your website and hopefully will decide to buy.
The best news is that you only pay for the advertisement when someone chooses to click on it and you can establish a budget before you start. Once you have spent your limit, your ads are no longer available.
Planning? You must determine what the relevant keywords are and what content you need in your ad. For some businesses, PPC is a great marketing channel. Banner Advertising Banners include images but work like Pay-Per-Click. Well done, adding images will increase their effectiveness, but it also adds to the time and costs. Radio In some industries, radio is spectacularly successful as a marketing channel. Having more spots is most effective . The lead time required is minimal, especially with a smaller or more tightly targeted market. Make sure which format that will attract your best prospects by checking the demographics and then write the copy carefully. Television TV has the advantage of being both visual and auditory, but it is also more expensive than radio. The reach is even more fragmented and the costs are usually higher than radio because it requires sound and video. Writing, presentation, and talent all count so production takes time. In some industries and markets it is very effective, however. Events and Sponsorships It seems obvious that there are a lot of moving parts in producing an event. The easiest way to do an event is to let someone else manage all the production aspects and be the provider of the branding and hosting. Since the venue, decorations, advertising, registrations, financial management, traffic flow, refreshments, lighting, entertainment, parking, communications, staffing, etc. will all need to be handled, putting on an event always takes time.
Sponsoring an event is much less difficult. Finding the right relationships to leverage and then using them to improve your visibility and sales can be done reasonably quickly. In Short The key to successful marketing is planning ahead. Start your marketing campaigns in advance to put all the pieces together.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
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