We partner with companies to inspire ideas, facilitate opportunities and deliver solutions that grow their business and their customer base.Corporate Marketing | Fieldwork marketing Plan Erandwana.
Our vast array of services accommodate the manufacture of complete wholesale bingo supplies including mumbai printed bingo tickets, novelty bingo dabbers and bingo pens or bingo markers.
We can print promotional scratch cards, peel open cards, scratch and sniff cards, break open cards, heat reveal cards, newspaper games and more, in-house.
Direct mail is a speciality with the facility to print, fulfil and insert up to 450,000 envelopes a day with the added benefit of including up to 5 personalised items via camera matching.
What we can do for you
We help grow your business and customer base and specialise in the following: –
Marketing or promotional ideas and creative graphic design
Commercial print and direct mail
Instant win game cards including printed scratch cards, scratch & sniff cards and parking permits
Specialist secure printing and finishing
Promotional branded gifts and merchandise
Bingo tickets, bingo dabbers and daubers, bingo markers and pens and many other bingo supplies
Electronic games hardware and software
Design and build of leisure environments
we’ve built an enviable reputation by staying true to our principles – to produce consistently effective, progressive design and marketing solutions whilst still maintaining special emphasis on client care and support.
Marketing & Print
We have one of the largest printing plants in the mumbai and specialise in both litho and digital printing, allowing us to provide a complete range of print services for all business sectors. With many years of experience, we will produce your print to the highest standard, on time and every time. We are always committed to your requirements.
Our digital presses allow us to produce any size runs in short lead times without compromising on our committed high quality. With full colour variable printing, one or every page can be personalised to elevate your message over your competitors.
Our colour management system and quality control ensures that our work is produced to the highest ISO standards whatever size your print run. Our dedicated finishing department will ensure that your print is finished to the highest standard.
Promotional Gifts
We are a leading supplier of promotional merchandise. With a massive global sourcing network, we can fulfil almost any requirements. We specialise in supplying our customers with quality branded and unbranded products.
Corporate Marketing | Fieldwork marketing Plan Erandwana
Do You Want to Win Over Customers? Appeal to Their Emotions with Experiential Marketing
Let’s be honest. None of us are fundamentally rational in our decision making when it comes to shopping. Flashy gimmicks, big signs, bright colors and loud noise have been the typical go-to for brands hoping to narrow customer decisions in retail.
How does irrational shopping mix with the growth of retail data-driven marketing?
Data from researcher, Clicktale, has stated that as much as 76 percent of big data professionals admit that consumers are not totally rational when they shop.
How Much Should Brands Rely on Data?
How can brands trust in the data they’ve been collecting? How can they rationally profile and quantify consumers when in reality those consumers are not using rationality as the guiding force for their purchasing.
Consumers can’t be treated like data in a spreadsheet, categorized and sorted. Consumers have fluid personalities. Brands need to recognize the nuances that canbe used to advance their customer relations and become even more successful.
Emotions help impact purchasing decisions
At the root of this is something that’s always been there: emotion.
Consumer buying habits are influenced heavily by impulses, behaviors and moods. This is much unlike repeatable, rational decision making. Brands will have difficulty tracking and predicting future purchases if those purchases are based on impulse. The behavior of the consumer can vary drastically day to day with good and bad moods impacting how they perceive their interactions with a brand.
Emotions can be the driving factor in any purchasing decision, so make your consumer experience great!
The truth is, we all think that we’re making a rational decision at the moment that we purchase, when in reality that can be nothing more than a cognitive deception.
Emotions and urges play a big part of our purchasing decisions. Brands must constantly improve the ways that they’re acting upon the customer experience, otherwise you can be missing out on sales opportunities. Make sure your brand is making an effort to make your potential customer happy, and engaged!
Never Intrusive, Always Positive, Always Value-Added
Such psychological understandings must not be intrusive and shouldn’t ever be used as an aggressive sales technique, instead it’s used as a way to improve customer experiences.
Experiential Marketing can be a great way to improve customer experiences and act as a vehicle for brands to show shoppers they’re individuals rather than numbers with no face and no personality.