Developing an Annual Marketing Plan and Marketing Strategy | retail shop selling strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

home2home marketing business Hinjewadi Pune

Fulcrum Marketing is a strategic home2home marketing business Hinjewadi Pune. Our team of marketing consultants also specialise in marketing planning and home2home marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.



Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and home2home marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for home2home marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a home2home marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home2home marketing business Hinjewadi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

home2home marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home2home marketing business Hinjewadi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Hinjewadi Pune

home2home marketing business Hinjewadi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Hinjewadi Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

home2home marketing 

home2home marketing business Hinjewadi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

home2home marketing | home2home marketing business Hinjewadi Pune

Hinjewadi ,  Pune

Overview

Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadi’s social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.

Hinjewadi situated on the north-western outskirts of Pune. It is situated very close to the NH-4 bypass, it has Talegaon Dabhade to its north, Pimpri Chinchwad to its east, Ambey Valley to its west, and Lavale Village to its south. Hinjewadi is recognised as a major IT hub of Pune. The area has good civic amenities and is very well-connected to other parts of the greater city of Pune. This locality comes under the limits of Pimpri-Chinchwad Municipal Corporation (PCMC). It has many residential and commercial projects lined up for the future. The need for residential projects is rising primarily because the large, ever increasing pool of employed people are eternally in search of houses closer to office, just to avoid the peak-hour traffic. Some of the prominent areas located close to Hinjewadi are Tathawade, Wakad, Pimple Saudagar, Baner, Aundh, Nande, Khadke, Lavale, Kasarwadi among others. Hinjewadi’s social infrastructure is also in good shape. Some of the key residential projects in Hinjewadi are Kohinoor Tinsel Town, Kolte Patil Life Republic ORO Avenue, Kohinoor Tinsel County, Eskay Basera Eternity, Godrej 24, Paranjape Blue Ridge among others.

Connectivity and Transit Points

The Pune Airport is at a distance of 25 km from Hinjewadi. The nearest railway station is the Khadki Railway Station, which is about 16 km from this locality. The Pune Junction, which is the main station, is about 21 km away.

There are a few major roads which run through the area namely The Hinjewadi Road and The Mumbai-Bengaluru Highway.

Apart from that, there are auto-rickshaws, cabs, buses, and shared auto systems (tam-tams) for covering short distances. The buses are operated by PMPML (Pune Mahanagar Parivahan Mahamandal Limited) and ply frequently. They’re an economical mode of transport, which is why they’re usually very crowded. Most people resort to using two-wheelers here.

The main transit points in Hinjewadi are Hinjewadi Phase 3, Mahindra Tech 1 and 2, Info Park, Tata Motors, Kannor, Infosys Phase 2, Wipro Circle, Tata Johnson, Hinjewadi Phase I, Shivaji Chowk, Hinjewadi Chowk, and Hinjewadi Phata. These are the bus stops where one can hop into a local bus for an easy commute.

Factors for Growth in The Past
The establishment of Rajiv Gandhi Infotech Park in Hinjewadi also boosted the locality’s growth, which was originally a small village. Now, many leading multinational organisations, EMERSON Innovation Centre Pune, IBM India, Mahindra Engineering, Tata Technologies, Wipro, Tata Consultancy Services, Tech Mahindra, Honeywell, Mindtree and Barclays to name a few, have set up their offices here.

Factors for Growth in the Future
With the real estate market reaching saturation within city limits, potential buyers are shifting their attention to the outskirts. And Hinjewadi ranks quite high on most people’s order of preference. Planned roads and excellent infrastructure facilities have successfully established Hinjewadi as a favorite destination in Pune. With an increase in the city’s population, the IT boom and a resulting large migrant population, the region has seen considerable rental demands for 2 BHK apartments in Hinjewadi.

Three phases of the IT park are already constructed here. Once these are fully functional, more phases will be constructed as planned. This will certainly increase property prices in the area.

There’s plenty of scope for infrastructure development too, especially with respect to roads. Currently, the roads are being widened and new roads are being laid. More residential projects and integrated townships are also being planned and developed, so as to accommodate the large growing population.

Infra Development (Social & Physical)
Hinjewadi offers very good social infrastructure to its residents. Some of the reputed schools in Hinjewadi include the KLAY Prep School & Daycare, Alard Public School, Pumpkin Patch School, Little Big World, VIBGYOR High School, The Genius English Medium School, Shanti Junior High School, Symbiosis Institute of International Business, Mercedes – Benz International School, Blue Ridge Public School to name a few. This locality also houses some prominent colleges in the vicinity. These are Alard Colleges of Pharmacy, Alard Institutes, Swami Vivekanand College of Education, International Institute of Information Technology, IBMR College, R.S Junior College, Indira College of commerce and Science among others.

Healthcare facilities are also good in the locality. Some of the leading hospitals in Hinjewadi include the Sanjeevani Hospital, Ayushree Hospital, City Care Hospital, Ruby Hall Clinic, Mediplus Speciality Hospital Pvt Ltd, Aditya Birla Memorial Hospital, Lifepoint Multispeciality Hospital, and Hinjewadi Hospital.

The shopping needs of the residents are catered to by malls in Hinjewadi such as the DLMart, Xion Mall, White Square, Spot 18, City One Mall among other. It also houses retail outlets of national and international brands that includes Jio Digital Life, Gurukrupa Retail Outlet, Chroma, Airtel Store, My Jio Store, Reliance Digital Jio, Pantaloons, Westside, Prestige etc.

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home2home marketing business Hinjewadi Pune

home2home marketing business Hinjewadi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

home2home marketing, home2home marketing business, home2home marketing business Hinjewadi, home2home marketing business Hinjewadi Pune, Hinjewadi, Pune

home2home marketing business Chembur | home2home marketing business mumbai

home2home marketing business Chembur

Fulcrum Marketing is a strategic home2home marketing business Chembur. Our team of marketing consultants also specialise in marketing planning and home2home marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a home2home marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home2home marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

home2home marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home2home marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

home2home marketing,home2home marketing business Chembur

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Chembur

Call Us :-08433772261
Email:- info@fulcrumresources.in

Chembur, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

home2home marketing 

home2home marketing business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

home2home marketing Plan and home2home marketing Strategy

home2home marketing business mumbai

Chembur, mumbai

The eastern suburb of Chembur has witnessed phenomenal metamorphosis over the past couple of decades, evolving from an agricultural wasteland to a thriving locality. Chembur has proved to be the seat of commercial, industrial, educational, and residential activity in East Mumbai, aiding in its expansion and development.

Surrounded by Eastern Freeway, Santacruz-Chembur Link Road, and the Chembur Monorail Station, this locality enjoys excellent connectivity, making it one of the most desired residential areas in the city.

An old locality, this suburb is an amalgamation of cultures and lifestyles, with quaint and rustic bungalows being overshadowed by looming residential complexes. The diversity of this locality is fuelled by a myriad of temples, churches, and masjids.

Chembur enjoys excellent infrastructure and an array of amenities, providing its residents with a comfortable and easy lifestyle. Chembur Market receives fresh produce every day, and people come by the dozens to purchase fresh meat, fish, fruits and vegetables, spices, and flowers. Fitness centres, malls, departmental stores, clubs, and gymkhanas are situated within the vicinity. Bombay Presidency Golf Club is located here, providing an expansive green belt in the otherwise dusty suburb.

Prestigious Tata Institute of Social Sciences (TISS) is housed in Chembur, and students from all over the country reside here, adding to this locality’s infectious atmosphere and vibrant energy.

Key Projects in Chembur :

Alta Vista
Hubtown Rising City
Satras Eastern Heights
Unity Land Venus Heights

Connectivity and Transit Points

Chembur boasts of great road and rail connectivity, allowing easy and hassle-free commute.

It is one of the stations on the Harbour Line of Mumbai’s intricate railway network, which connects it to neighbouring areas such as Tilak Nagar, Govandi, and Ghatkopar. A skywalk connects the railway station to the Chembur monorail station, which serves as the northern terminus for Line 1. After completion, Line 1 will connect the eastern suburb to Jacob Circle in South Bombay. The monorail serves some thickly-populated areas that are not adequately serviced by Mumbai Suburban Railway, allowing for easier travel.

BEST buses plying from the Lokmanya-Tilak Nagar (Chembur) Bus Station and the Sahakar Nagar (Chembur) Bus Station take commuters to most parts of the sprawling city.

Eastern Express Highway and Sion Panvel Highway are some of the arterial roads of Chembur. They are important road transit points for those travelling to Pune using the Mumbai-Pune Expressway. The Eastern Freeway connects Chembur to South Mumbai, vastly reducing travel time. The Elevated Road connects Chembur to the western localities, especially the commercial hub, Bandra Kurla Complex (BKC).

The international airport is approximately 10km away, and can be accessible via taxi-cabs.

Major Landmarks

Tata Institute of Social Sciences (TISS)

Bombay Presidency Golf Club

Our Lady of Perpetual Succour Church

Fine Arts Society

Jetty at Mahul Village Toll

Factors for Growth in the Past

The establishment of Bombay Presidency Golf Club was a major growth factor in the past. In 1827, the British had claimed large tracts of land in Chembur to set it up. Construction of the town began in the 1920s, and within a decade or so, the township of Chembur was established.

Increased industrial activity in Chembur began post-independence, as various factories started springing up in this locality. Commercial activity in this area began to draw hordes of people seeking employment and residence, and eventually, with the construction of societies by the Bombay Housing Board in Station Colony (Subhash Nagar), the Shell Colony (Sahakar Nagar), and the Township Colony (Tilak Nagar) in 1955, the area transformed from an industrial suburb to a residential one.

Major Challenges

Chembur is home to many industrial factories, each spewing its fair share of toxic waste and thick smoke. Highly polluted, this area has earned the nickname of “Gas Chamber of Mumbai.” Rashtriya Chemicals and Fertilisers Ltd-Semi Government Enterprise (RCF) releases highly poisonous ammonia vapours on a daily basis, and this has led to the development of severe respiratory problems among the residents.

The last of Chembur’s green lung, a sprawling piece of land with dense trees, has now been bought over by developers. This project will lead to the felling of around 600 trees, only increasing the pollution in this area.

Residents are cautioned to take care of their health, as fresh and pure air is hard to come by in this locality.

Factors for Growth in the Future

Phase-II of Line 1 of the Mumbai Monorail is slated to open early next year, and this will connect the eastern suburb of Chembur to the southern towns. This monorail has been cited as the third-longest line in the continent, and once it becomes fully operational, it will ease the road traffic by ten-fold.

Santacruz-Chembur Link Road will create a network from Chembur to the western suburbs, which will significantly reduce travel time. Convenient accessibility to major work hubs like BKC and Nariman Point, will also be instrumental in the evolution of this area.

There are many premium residential projects that have been granted approval by local authorities. These high-rise buildings will be equipped with the best of facilities. Some of these projects are Shree Tirupati Magnifica, Hubtown Seasons, Tulsi Swaraj, and Charisma Sampurna. The Godrej Group are developing luxury condominiums, with the Godrej Palms residential project offering high-end 3 and 4 BHKs. This will help boost property demand among the upper class, leading to an increase in property value.

 

home2home marketing, home2home marketing business, home2home marketing business , home2home marketing business Chembur mumbai,Chembur,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

home2home marketing business Kopri | home2home marketing business Thane

home2home marketing business Kopri

Fulcrum Marketing is a strategic home2home marketing business Kopri. Our team of marketing consultants also specialise in marketing planning and home2home marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research
Messaging
Tell your story convincingly
Maintain campaign consistency
Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a home2home marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , home2home marketing business . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

home2home marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and home2home marketing business . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

home2home marketing,home2home marketing business Kopri

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Kopri

Call Us :-08433772261
Email:- info@fulcrumresources.in

Kopri, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

home2home marketing 

home2home marketing business

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

home2home marketing Plan and home2home marketing Strategy

home2home marketing business Thane

Kopri, Thane

Kopri, primarily a residential Colony, is situated on the east side of Thane. Eastern Express Highway shares its route with Copri and connects the other major localities such as Mulund East and Thane. It comes under the supervision of Thane Municipal Corporation (TMC) who takes care of the civic work in the area. It has a strong and large industrial base and is a hub for all kind of industries such as chemical, textile and electrical etc. Kopri Road is the major road for Kopri which further links the locality with Eastern Express Highway. Naupada, Thane East, Gawate Wadi, Vitawa, Jeevan Nagar, Neelam Nagar, Durgawadi, Mulund West, Moti Nagar, Bhandup West are its neighbouring localities. Kopri is merely 5.3 km away from Thane while Mumbai is situated at a distance of 18.4 km. It is considered as one of the cleanest city of Thane. This locality is a hub for many educational centres, malls, cinemas, temples, hospitals, banks and ATM’s. It has lots of land parcel available at cheap rates and is becoming a home for many business companies. TMT is the major bus service provider in Thane. TMT has all its bus depots in Thane and numerous bus stops. The biggest depot is at Wagle Estate. Some of the key residential projects in Kopri are New Royal Heights, Puranik Damodar Sahaniwas, Nandivardhan Parsiwadi, Pushparekha Sahaniwas, Gokuldham Apartment, and Viraj Heights among others.

Connectivity:

Kopri is very easily accessible via bus and road. Thane Municipal Transport serves the entire Thane City. It also has operation outside city limits into neighbouring Mumbai, Bhiwandi, Navi Mumbai, Kalyan Dombivali, Mira-Bhayandar and Vasai Virar.

Swami Vivekanand Chowk, Dnyanasadhana College, Shaskiya Niwas, and Anand Nagar Police Chowki are the nearest bus stops for Kopri.

It enjoys excellent connectivity to Chhatrapati Shivaji International Airport which is about 19 km away from Kopri via Eastern Express Highway.
Thane and Mulund are its nearby railway stations. However, Thane is the major railway station from where one can get the train for interstate.

Major Landmarks:

Talao Pali Lake
Ovalekar Wadi Butterfly Garden
St.John the Baptist Church
Yeoor Hills
Chandika Devi Temple
Shivaji Park
Gateway of India

Employment Hubs near Kopri:

TTC Industrial Area (7.6 km)
Odyssey IT Park (2.5 km)
Ashar IT Park (4 km)
ThaneOne Corporate Business IT Park (6 km)
Amfotech IT Park (4 km)

Proposed & Planned Infra:

There is a plan for an underground metro route to link old & new Thane.
Proposal for a new creek bridge, which will connect Navi Mumbai to Thane.

Planned for the new Kopri railway station between Mulund and Thane.

Factors for past growth:

Its proximity to Chhatrapati Shivaji International Airport, Thane junction along with major industrial and IT Hubs of Thane such as TTC Industrial Area, Odyssey IT Park, Ashar IT Park, ThaneOne Corporate Business IT Park, etc have been a plus point for Copri residents. A large number of workforce, working in those industries and IT Parks want to have their residence close to their workplace. As a result, property for rent in Kopri gets its proposed tenants.

Factors for future growth:

Kopri offers huge options for real estate investors with all facilities like smooth transit system, magnificent visiting spots, various infrastructures like schools, colleges, malls, banks, hospitals etc. under one roof. Thus, making it a potential real estate destination in Thane.

Infra Development (Social & Physical):

Healthcare facilities are also good in the locality. Some of the renowned hospitals providing healthcare facilities to the residents of Thane East are Spandan Hospital, Thane Health Care Hospital, Platinum Hospital Mulund, Hira Mongi Navneet Hospital, Bethany Hospital, Jupiter Hospital to name a few.
Management School, Nanik English High School, Bright Minds Preschool Thane, Vidyasagar High School, Bharat English High School and Junior College etc. The area has some famous colleges like Swami Vivekanand College, KC College Ground, N.G. Bedekar College of Commerce, Datta Meghe College of Engineering, KB College of Arts & Commerce, TMC Law College among few.

Shopping needs of the people cater to by nearby malls. It includes R Mall, Korum Mall, Kappeesh Mall, Eternity Mall, and R City Mall are the four major malls located in and around Kopri which house a number of international and national brands like Cottons By Century, Century Mill Retail Outlet, Fossil Retail Store, Pantaloons Women etc.

 

home2home marketing, home2home marketing business, home2home marketing business , home2home marketing business Kopri Thane,Kopri,Thane

Door to Door Marketing Strategy, Door to Door Marketing Plan

rural marketing Outsourcing firm | Interactive marketing agencies Kemps Corner

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

rural marketing Outsourcing firm | Interactive marketing agencies Kemps Corner

staffing Team in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

B2B marketing
 rural marketing Outsourcing firm, Interactive marketing agencies, Customer Acquisition Activities ,
housing society Marketing Service Provider Agency, shop To shop marketing Outsourcing firm, home2home marketing business,
Interactive marketing business , On ground marketing business, Corporate Marketing business ,
Shopping Centre Marketing business , public school Marketing business ,
b2c marketing business , face2face marketing business

housing society Marketing Service Provider Agency | shop To shop marketing Outsourcing firm Kemps Corner

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

placement operation in pune

10000 Users Trusts and Already Joined this!

Students, Housewives, Working Professionals and Anybody who wants Good Part time Income Can Do This.

Work From Anywhere

You Can work from Home, Office , college, Anywhere as per your Convenience.

Work at Anytime

No need to Work Daily. You can Work  at your own time, as per your Wish.

Guaranteed Payments

Get your Payments Weekly/Monthly.
Payment will be made thru Cheque,  NEFT, or Cash.

No Limit or target

There is No limit or Target.
You can work as much as you can.
As this is a Part time Job.

Your business depends on the connections you make with your customers. We’ll find you the right person to build those relationships.

experience to deliver top talent.

Our specialized recruiting teams know the marketing and sales staffing industry, and we deliver top talent because of it. Many on our staff have personal experience ranging from sales executives and product managers to marketing directors.

Candidates with the right skills

Our specialized marketing and sales staffing consultants want to ensure that your business is getting the talent it needs. We take the time to understand your talent requirements and document your expectations while regularly evaluating your satisfaction against our performance.

Candidates who fit your culture

We use our marketing and sales staffing knowledge, experience and insight to spot real compatibility, ensuring we meet more than just the specific skills requirements. Going beyond mechanical matches, we work to provide the best cultural fit.

 

 

 

B2B marketing , rural marketing Outsourcing firm , Interactive marketing agencies , Customer Acquisition Activities,

housing society Marketing Service Provider Agency , shop To shop marketing Outsourcing firm , home2home marketing business , Interactive marketing business , On ground marketing business , Corporate Marketing business , public school Marketing business , b2c marketing business , face2face marketing business

 

home2home marketing business | rural marketing Outsourcing firm in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing business | rural marketing Outsourcing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Understanding Customer Lifetime Value

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of the most useful calculations is the company’s customer lifetime value or CLV. As the term implies, the customer lifetime value represents the total amount of money that a particular customer is likely to spend over his or her lifetime. It’s easy to see how CLV can be used to help predict future revenues for a company.

How To Compute Customer Lifetime Value

There is a myriad of ways to calculate customer lifetime value, but the simplest one involves just three components: the average order value, the purchase frequency, and the customer lifetime length.

The average order value represents how much money the typical customer spends when he or she is placing an order. The quickest way to determine this figure is to take the total revenues for a given time period (i.e., per week, per month, per quarter, per year) and divide it by the number of orders in that time period.

The purchase frequency represents how often a typical customer makes a purchase with your company. This can be computed by taking the total number of orders in a given time period and dividing it by the total number of customers in that time period.

The customer lifetime length represents the length of the time period during which the typical customer makes purchases from your company. Unless a company possesses several years’ worth of sales data, this value can be difficult to calculate. For new businesses, the assumed customer lifetime length is usually about three years.

When you multiply these three metrics together, you get the customer lifetime value.

Here’s an example: Let’s say that you own a candy store and you want to determine the CLV of your business. When you scour your purchase records, you discover that the average order value is $12.50 and that each customer places 2.5 orders on average each month. You would multiply $12.50 and 2.5 to get $31.25, which is the average customer value per month. If you assume a customer lifetime length of three years, you would then multiply $31.25 by 36 (the number of months in three years) to get a customer lifetime value of $1,125.

 

home2home marketing business | rural marketing Outsourcing firm in pune

 

rural marketing Outsourcing firm, B2B marketing, Interactive marketing agencies, Customer Acquisition Activities, housing society Marketing Service Provider Agency, shop To shop marketing Outsourcing firm, home2home marketing business, Interactive marketing business, On ground marketing business, Corporate Marketing business, Shopping Centre Marketing business, public school Marketing business , b2c marketing business , face2face marketing business, pune , mumbai

home2home Marketing business in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active home2home Marketing business in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

home2home Marketing business in navi mumbai

Value Great Brand Name

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Does Your Name Matter? Yes, It Does.

New, or soon to be reimagined, companies large and small go through major machinations trying to find that special brand name. The name they choose and how they do it is one of the most important marketing decisions they will make. Need examples? Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.

Kryptonite bike locks and Repel insect repellent tell us exactly what these brands do and, importantly, make a promise. Very efficient.

Some names simply, um, suck. Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.

During my advertising and marketing career, I’ve named numerous companies and brands. I worked for three ad agencies with uniques names. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi Advertising Worldwide. My own Portland agency had a “current usage” name: Citrus. I also named the two Internet companies i founded. New Jersey Online was one of the first large-scale online newspapers. It spanned the state ActiveBuddy was a computer bot that allowed people to have natural language conversations with computers using AOL, Microsoft and Yahoo! Instant Messaging systems.

Types Of Company Names

I recently asked one of my advertising agency clients how they selected Milk as their agency name. They said that they went through a fairly random process with the goal of finding a name that was easy to remember, was different and was available in some form as a URL. Well, ‘random’is one way to do it. Another is to apply process.

Before I begin to riff on how to name a company, I feel the need to list some of the crazier ad agency names. It is interesting to see how sophisticated marketing communications companies name themselves. Many are clearly looking for that oh so special and very cute name. Here you go:

A Few Words On Naming

Powerful product and service names add significant value to branding, marketing and business development programs. Powerful brand names are often the most efficient method in creating market differentiation, telegraphing a brand’s positioning, its uniqueness and act as a tool in building a strong customer to brand connection.

  • The right brand names add value: for the consumer, employees and corporate valuation.
  • Brand names position the product or service in the minds of the prospect.
  • Brand names create differentiation.
  • Brand names telegraph service quality and trust. In the case of agencies… creativity.
  • Some brand names have visual appeal.
  • Brand names can create an emotional connection.
  • A great brand name communicates brand-related messages to the consumer with far less marketing effort.
  • Good brand names are easier to remember than bad brand names.
  • Make it easy. Search consultants need all the help they can get.

Having a brand name that does none of the above is a wasted opportunity.

How do we know this?

Much of it is intuitive. It is my view that a memorable and communicative brand name simply makes sense. That having a name that is suggestive and supportive of service or product attributes helps to drive differentiation. That having a strong brand name that actually sinks into our skulls is a good thing. Think of brand names as people: Vladimir conjures up very different imagery than Simon or Jacques or Manny. It works for products and services too. Vladimir Vodka I get. Manny Vodka just doesn’t cut it.

5 Essential Types Of Brand Names

1. Neologisims

A neologism, or new word, is just what you would expect it to be – a word that is created.

Pros: New inventive products can make the new name synonymous with their product (XEROX, Kleenex, Microsoft, eTrade), they are distinctive and are globally friendly. No legal or copyright issues.

Cons: Neologisms have no meaning and initially take more marketing power to become recognized, there is a missed opportunity to position the service by its name’s meaning, there can be spelling and pronunciation errors. It is occasionally difficult to get corporate committees to agree on a neologism – decision-making is subjective.

2. Current Usage Words

Current Usage Words already have meaning. Brands with Current Usage names include Oracle, Sprint, Apple, Tide and Fidelity.

Pros: Current Usage Names telegraph Brand values (Apple is friendly), tap the name’s inherent attributes (Sprint is fast), can quickly trigger positive imagery (Tide is fresh and clean) and communicate service messages with less marketing spending.

Cons: Marketers must make sure that Current Usage Names accurately reflect the Brand’s image and do not raise a negative or confusing response. There may be trademark hurdles. An additional issue can arise when a company decides to change positioning or add new products that might not be consistent with the existing name.

3. Hybrids

Hybrids combine Current Usage Words and Neologisms. I am currently typing on a ThinkPad laptop and I brushed my teeth with AquaFresh. I just played with a PlayStation. Made some money using eTRADE

Pros: Hybrids are similar to Current Usage Names in that they quickly communicate a brand message. In addition, the combination can build on the power of the two-word combination. Finally, Hybrids reduce the issues associated with copyrighting the name.

Cons: The cons are similar to those of Current Usage Names.

4. Acronyms    

Acronyms are letter combinations that generally reflect a multiple word name. In many cases, the Acronym has taken the place of the original name (IBM was for the older generation a company called International Business Machines).

Many Acronyms have traditionally been in heavy use by technology and engineering firms because of their functional origin (GE, AT&T, CBS).

Pros: Acronyms can be distinctive and have few legal issues.

Cons: Acronyms require marketing to make them memorable, they have little inherent meaning and since they essentially say nothing about the Brand, they add little value to the customer branding experience. They can also be hard to remember.

5. Founder Names

Founder names abound across many service and product categories. Ford, Sony, Chase, Jensen, and Schwab all are names of company founders. Many brands that want to engender trust, for example in the financial services category, use Founder Names.

Pros: Using the Founder’s name adds direct personal credibility. In a case where the founder is already well known, the Founder name comes with immediate recognition and value as in the case of Martha Stewart Living Magazine.

Cons: In most cases using a Founder name requires significant marketing expenditures to seed the name. Founder Names do not add much initial value.

So, What’s In A Name?

Well, your company name might not be the primary reason that people use your products or services. But, your name can telegraph your brand positioning (and, therefore, help your marketing be more efficient); can tell a story; enliven your personality; help you stand out from the competition; add value to your company. And, best of all: great brands can charge more. Hmmm… these are all good things.

How To?

If you want to move forward in developing a new name, I suggest you take a look at a blog post I did for advertising agencies and what process they should use to make it happen — strategically.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

shop Marketing, home2home Marketing business, home2home Marketing business, home2home Marketing business in pune, B to C Activation, BTL sales engagement, housing society selling, BTL advertising experiential, school advertising experiential, housing society advertising experiential, Mall advertising experiential, home2home Marketing business in navi mumbai

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home2home Marketing business in navi mumbai

Marketing and Sales companies home2home Marketing business in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Value Great Brand Name

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Does Your Name Matter? Yes, It Does.

New, or soon to be reimagined, companies large and small go through major machinations trying to find that special brand name. The name they choose and how they do it is one of the most important marketing decisions they will make. Need examples? Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.

Kryptonite bike locks and Repel insect repellent tell us exactly what these brands do and, importantly, make a promise. Very efficient.

Some names simply, um, suck. Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.

During my advertising and marketing career, I’ve named numerous companies and brands. I worked for three ad agencies with uniques names. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi Advertising Worldwide. My own Portland agency had a “current usage” name: Citrus. I also named the two Internet companies i founded. New Jersey Online was one of the first large-scale online newspapers. It spanned the state ActiveBuddy was a computer bot that allowed people to have natural language conversations with computers using AOL, Microsoft and Yahoo! Instant Messaging systems.

Types Of Company Names

I recently asked one of my advertising agency clients how they selected Milk as their agency name. They said that they went through a fairly random process with the goal of finding a name that was easy to remember, was different and was available in some form as a URL. Well, ‘random’is one way to do it. Another is to apply process.

Before I begin to riff on how to name a company, I feel the need to list some of the crazier ad agency names. It is interesting to see how sophisticated marketing communications companies name themselves. Many are clearly looking for that oh so special and very cute name. Here you go:

A Few Words On Naming

Powerful product and service names add significant value to branding, marketing and business development programs. Powerful brand names are often the most efficient method in creating market differentiation, telegraphing a brand’s positioning, its uniqueness and act as a tool in building a strong customer to brand connection.

  • The right brand names add value: for the consumer, employees and corporate valuation.
  • Brand names position the product or service in the minds of the prospect.
  • Brand names create differentiation.
  • Brand names telegraph service quality and trust. In the case of agencies… creativity.
  • Some brand names have visual appeal.
  • Brand names can create an emotional connection.
  • A great brand name communicates brand-related messages to the consumer with far less marketing effort.
  • Good brand names are easier to remember than bad brand names.
  • Make it easy. Search consultants need all the help they can get.

Having a brand name that does none of the above is a wasted opportunity.

How do we know this?

Much of it is intuitive. It is my view that a memorable and communicative brand name simply makes sense. That having a name that is suggestive and supportive of service or product attributes helps to drive differentiation. That having a strong brand name that actually sinks into our skulls is a good thing. Think of brand names as people: Vladimir conjures up very different imagery than Simon or Jacques or Manny. It works for products and services too. Vladimir Vodka I get. Manny Vodka just doesn’t cut it.

5 Essential Types Of Brand Names

1. Neologisims

A neologism, or new word, is just what you would expect it to be – a word that is created.

Pros: New inventive products can make the new name synonymous with their product (XEROX, Kleenex, Microsoft, eTrade), they are distinctive and are globally friendly. No legal or copyright issues.

Cons: Neologisms have no meaning and initially take more marketing power to become recognized, there is a missed opportunity to position the service by its name’s meaning, there can be spelling and pronunciation errors. It is occasionally difficult to get corporate committees to agree on a neologism – decision-making is subjective.

2. Current Usage Words

Current Usage Words already have meaning. Brands with Current Usage names include Oracle, Sprint, Apple, Tide and Fidelity.

Pros: Current Usage Names telegraph Brand values (Apple is friendly), tap the name’s inherent attributes (Sprint is fast), can quickly trigger positive imagery (Tide is fresh and clean) and communicate service messages with less marketing spending.

Cons: Marketers must make sure that Current Usage Names accurately reflect the Brand’s image and do not raise a negative or confusing response. There may be trademark hurdles. An additional issue can arise when a company decides to change positioning or add new products that might not be consistent with the existing name.

3. Hybrids

Hybrids combine Current Usage Words and Neologisms. I am currently typing on a ThinkPad laptop and I brushed my teeth with AquaFresh. I just played with a PlayStation. Made some money using eTRADE

Pros: Hybrids are similar to Current Usage Names in that they quickly communicate a brand message. In addition, the combination can build on the power of the two-word combination. Finally, Hybrids reduce the issues associated with copyrighting the name.

Cons: The cons are similar to those of Current Usage Names.

4. Acronyms    

Acronyms are letter combinations that generally reflect a multiple word name. In many cases, the Acronym has taken the place of the original name (IBM was for the older generation a company called International Business Machines).

Many Acronyms have traditionally been in heavy use by technology and engineering firms because of their functional origin (GE, AT&T, CBS).

Pros: Acronyms can be distinctive and have few legal issues.

Cons: Acronyms require marketing to make them memorable, they have little inherent meaning and since they essentially say nothing about the Brand, they add little value to the customer branding experience. They can also be hard to remember.

5. Founder Names

Founder names abound across many service and product categories. Ford, Sony, Chase, Jensen, and Schwab all are names of company founders. Many brands that want to engender trust, for example in the financial services category, use Founder Names.

Pros: Using the Founder’s name adds direct personal credibility. In a case where the founder is already well known, the Founder name comes with immediate recognition and value as in the case of Martha Stewart Living Magazine.

Cons: In most cases using a Founder name requires significant marketing expenditures to seed the name. Founder Names do not add much initial value.

So, What’s In A Name?

Well, your company name might not be the primary reason that people use your products or services. But, your name can telegraph your brand positioning (and, therefore, help your marketing be more efficient); can tell a story; enliven your personality; help you stand out from the competition; add value to your company. And, best of all: great brands can charge more. Hmmm… these are all good things.

How To?

If you want to move forward in developing a new name, I suggest you take a look at a blog post I did for advertising agencies and what process they should use to make it happen — strategically.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

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