Tag:  home to home Promotion

Services marketing Professional in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and Services marketing Professional in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

Services marketing Professional in mumbai

EVENT HOSTS AND PRESENTERS

Reach diverse communities directly using Fulcrum’s talented pool of bilingual speaker and multicultural staff for your multicultural marketing events.

Fulcrum’s event hosts and presenters exude poise and professionalism and with their stage presence they can present your brand’s product or service in a compelling way by providing timed presentations to cover key brand messaging. We can provide event hosts and presenters for:
  • TRADE SHOWS
  • CONVENTIONS AND CONFERENCES
  • CORPORATE EVENTS
  • PRIVATE VIP EVENTS
  • TECHNOLOGY EVENTS
  • AND MORE.

Throughout Maharastra, Fulcrum has provided clients with bilingual speaker and brand ambassasdors and multicultural staff that can suit their marketing needs and help make every event a hit.  Fulcrum’s talented roster of professionals has worked on experiential and promotional campaigns of all sizes, communicating directly with target customers in both English and other local languages.

From promotional events to national tours to sporting events and festivals, Fulcrum’s experienced, bilingual brand ambassadors and multicultural staff can speak the languages your project needs to succeed while creating a warm, genuine, and welcoming environment to connect your brand with your target audience.

BHAWANIPATNA, Services marketing Professional, Services marketing Professional, Services marketing Professional in pune, home to home Promotion, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events, Services marketing Professional in mumbai

]]>

onground Marketing Supplier in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active onground Marketing Supplier in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

onground Marketing Supplier in navi mumbai

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

 

Product Promotion, onground Marketing Supplier, onground Marketing Supplier, onground Marketing Supplier in pune, home to home Promotion, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events, onground Marketing Supplier in navi mumbai

]]>

Door To Door Marketing Service Provider Agency in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Door To Door Marketing Service Provider Agency in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Door To Door Marketing Service Provider Agency in navi mumbai

How to Create a Profitable Sales Funnel

Your book, The Leaky Funnel, is based on what you call — Funnel Logic. Can you briefly describe it?

 Funnel Logic is a sales and marketing management and planning system used to increase prospect progression through the sales funnel, and improve sales and marketing effectiveness. It is a “belief system” built upon four key principles relating to how sales and marketing are conducted in the best-run businesses. Firstly, the combined sales and marketing function should build its activities around the buyer’s journey; not the sales cycle. Secondly, how many prospects will progress through each of these stages of this journey over time? Thirdly, what tactics will be used to cause this progression? And finally, the actual progression should be measured, so that tactics that work can be bolstered, and those which do not can be shelved.

 What is the ‘buyer’s journey.’ What do you mean by that?

Business buyers go through a process as they buy. They start off untroubled and unaware — even complacent — and then at some point, they become troubled. Once they’ve acknowledged their problem, they decide what they need to solve that problem. They then make their preferences, receive proposals and, ultimately, select a vendor, sign a contract and engage. We call this the buyer’s journey.

What are the stages of the buyer’s journey?  It is important to remember that businesses don’t just wake up in the morning and decide to purchase something. They take a journey:
  • It starts with being Positioned in Category which means the buyer knows you are one of the businesses who sells a particular product or service.
  • Then Interest Established: The buyer has done something (called, clicked etc.) to show they are interested.
  • Gap Acknowledged: The buyer will acknowledge that a problem exists.
  • Need Agreed: The buyer agrees what they need, even if they are not sure who to choose.
  • Offer Understood: The buyer knows what we are proposing to do to meet that need.
  • Preference Formed: The buyer prefers our solution.
  • Decision Made: The buyer moves to contract.
By structuring your sales and marketing around the buyer’s journey, your focus is on helping them move through each stage.  So, the problem you solve for buyers is key. How do you choose which problems to focus on?

The challenge is to identify a buyer problem that you are strong at solving, and one that you can solve better than your competitors. This ‘feeling out’ process is all about finding a problem that is worth focusing on and that you solve well. If you are good at solving buyer problems that are not rewarding, you will major in the minors. On the other hand, if you are focusing on the right problem but from a position of weakness, you will not be able to rival your competition.

Once you’ve picked a single problem, should that influence your sales and marketing strategy?

Simply, yes. In identifying your buyer’s problem, you are able to clearly define three key aspects of your sales and marketing function. Firstly, what your business is selling is now a clear solution to a problem. Secondly, who you are selling to, becomes who has the problem. And thirdly, how you will reach your buyers, translates to, what is the channel that uncovers the problem? This basically turns our thinking inside out:

Once you’ve formulated your strategy, how do you develop an action plan?

Once you have turned your strategy inside-out, it is time to translate this strategy into action. In order to do this effectively you must select tactics to help these potential buyers recognize that they have this problem. However, your strategy does not translate into action…yet; because our tactics are often arbitrary. I say this because businesses will often select tactics on the strength of; they worked last year, or it seems to work for our competitors, or we’ve always done it this way. I present an alternative. Remembering the buyer’s journey, you must select tactics that will progress buyers through that journey; through each stage.

 What about volume? How do you work out the number of buyers you actually need to progress?

 Trying to calculate the number of buyers you actually need is a valid pursuit, however it can be a trap. When doing this, you must keep two things in mind: buyers need time to progress (take their journey) and your tactics need to be repeated several times to have an effect (“one-hit-wonders” rarely do the job). Marketing teams are always geared for success, but it is often how they capitalise on failure that makes them rich. If you start with a simple numerical model mapping your prospective buyers progressing along their journey — importantly remembering to allow for leakage at each stage — you quickly realise two scary realities:

A vast majority of initial leads will leak at some stage along the journey, so doesn’t it make sense to have a proper recycling program?; and Shouldn’t we have some idea of the effect of recycling before we plan a demand generation campaign?

Given this, in order to work out exactly how many buyers you will need, you need to recycle all the “leaked” buyers back into your funnel and re-run the model. Decide how much of the total revenue Marketing is to contribute and then adjust your top-of-funnel number until the “customer” (converted buyers) number will contribute the desired revenue outcome.

 And once you know how many buyers you need to progress, how do you actually get them moving?

Ultimately, what you are trying to achieve is to nurture your buyers along their journey. In order to do this, you need tactics that move your buyers through your funnel from stage to stage. In a practical sense, you must initially identify buyers who meet your target profile, position your brand on their list and get their attention, convince these businesses to accept they have the problem you solve best, gain acceptance and backing of your own solution and then move to contract.

 What are some examples of progression tactics that are suitable for small businesses?

 There are many tactics that will work just as well for big business as they will for small operators. As your goal for progression is to keep doing the small rhythmic tasks that keep the prospect aware of how you can solve their problem; something as simple as a monthly email or blog article will have the same effect no matter what size the business. It is likely that your financial position or operational capability will dictate what is actually possible. Investigate options for each stage of your buyer’s journey; here are some common tactics:

  • Get known by making sure all the key bloggers mention you and the problem you solve.
  • Trouble buyers by asking tough questions on your website and in meetings.
  • Agree the need by providing a template showing typical buyer needs.
  • Confirm your buyer’s situation, problem and need by email after meeting.
  • Build this whole journey (situation, problem, need and solution) into your proposal in case there are others involved in the buying process.
  • For all buyers who leak (at any stage) recycle and nurture using regular email and thought leadership.
How do you see social media? What new tactics work for B2B?

The marketing benefits of social media are just now beginning to become apparent. While there has been endless conjecture surrounding the ways in which social media is going to revolutionise the way we market products and services, the initial hype is beginning to turn into some sort of reality. As this is a small business forum, let’s consider some relevant B2B uses for various forms of social media. Blogging, micro-blogging (Twitter) and video blogging (YouTube) are great ways to position and even trouble business buyers on a shoestring.

 What about buyers who fail to progress?

 It is often the small percentage of successful lead conversions that get all our attention — while the other, much higher, percentage that leaked gets forgotten. Adopting tactics that recycle those who have already leaked, in order to assist nurturing tactics that stem the leakage, can turn neglected prospects into future customers. Recycling tactics handle those buyers who fail to progress — the leakage; these tactics ready a buyer for re-entry into the funnel. While these leads are in the funnel, specific nurturing tactics keep the buyer from leaking. Having captured the buyer’s details, relevant and rhythmic eDM, Tele-nurturing and RSS updates will keep your name and your solution at the front of the buyer’s mind.

 What would you say is key to successfully executing tactics?

 To help your buyers move along their journey, down the funnel, you have to execute the correct tactics at the correct time; however, as we have already agreed there is always going to be leakage. When executing tactics, the key to success is rhythm — if you can manage tactics in a way that will take advantage of ’leakage’ whilst nurturing leads still in your funnel, success will come. If you can reach a point where you have a sound grasp of your buyer’s journey, Sales and Marketing are on the same page tactically and your tactics for progression are working — it is now time to focus on obtaining good momentum that  allows for recycled leads to be rhythmically nurtured, even if a little at a time. In B2B marketing, I like to use the term ‘corkscrew’ to refer to a tactic (or series of tactics) that you can execute over and again, knowing that while the buyer will only drop into your funnel occasionally, every time you twist the corkscrew, you are moving them along — a little.

 

Direct Experiential marketing, Door To Door Marketing Service Provider Agency, Door To Door Marketing Service Provider Agency, Door To Door Marketing Service Provider Agency in pune, home to home Promotion, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events, Door To Door Marketing Service Provider Agency in navi mumbai

]]>

d2d Marketing Team in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active d2d Marketing Team in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

d2d Marketing Team in navi mumbai

Marketing spending

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Marketing spending is an organization’s total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the “marketing spending” metric very useful.To predict how selling costs change with sales, a firm must distinguish between fixed selling costs and variable selling costs. Recognizing the difference between fixed and variable selling costs can help firms account for the relative risks associated with alternative sales strategies. In general, strategies that incur variable selling costs are less risky because variable selling costs will remain lower in the event that sales fail to meet expectations.

Purpose

This metric’s purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a firm’s overall discretionary expenditures. As such, they are important determinants of short-term profits. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between fixed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales. Generally, this classification will require a “line-item by line-item” review of the entire marketing budget.

Rather than varying with unit sales, total variable selling costs are more likely to vary directly with the monetary value of the units sold – that is, with revenue. Thus, it is more likely that variable selling costs will be expressed as a percentage of revenue, rather than a certain monetary amount per unit. The classification of selling costs as fixed or variable will depend on an organization’s structure and on the specific decisions of management. A number of items, however, typically fall into one category or the other – with the proviso that their status as fixed or variable can be time specific. In the long run, all costs eventually become variable

Over typical planning periods of a quarter or a year, fixed marketing costs might include
  • Sales force salaries and support.
  • Major advertising campaigns, including production costs.
  • Marketing staff.
  • Sales promotion material, such as point-of-purchase sales aids, coupon production, and distribution costs.
  • Cooperative advertising allowances based on prior-period sales.
Variable marketing costs might include:
  • Sales commissions paid to sales force, brokers or manufacturer representatives.
  • Sales bonuses contingent on reaching sales goals.
  • Off-invoice and performance allowances to trade, which are tied to current volume.
  • Early payment terms (if included in sales promotion budgets).
  • Coupon face-value payments and rebates, including processing fees.
  • Bill-backs for local campaigns (a bill-back requires customers to submit proof of performance to receive payment or credit whereas an off-invoice are simply deducted from invoice totals). These are conducted by retailers but reimbursed by national brand and cooperative advertising allowances, based on current period sales.
Marketers often do not consider their budgets in fixed and variable terms, but they can derive at least two benefits by doing so.

First, if marketing spending is in fact variable, then budgeting in this way is more accurate. Some marketers budget a fixed amount and then face an end-of-period discrepancy or “variance” if sales miss their declared targets. By contrast, a flexible budget – that is, one that takes account of its genuinely variable components – will reflect actual results, regardless of where sales end up. Second, the short-term risks associated with fixed marketing costs are greater than those associated with variable marketing costs. If marketers expect revenues to be sensitive to factors outside their control – such as competitive actions or production shortages – they can reduce risk by including more variable and less fixed spending in their budgets.

A classic decision that hinges on fixed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the firm fails to achieve its revenue targets. By contrast, when a firm uses third-party brokers to sell its goods on commission, its selling costs decline when sales targets are not me.

 

 

home to home Promotion, d2d Marketing Team, d2d Marketing Team, d2d Marketing Team in pune, guerrilla sales, Market Advertisement engagement, Market selling, , campus events advertising, RWA events advertising, Market events advertising, d2d Marketing Team in navi mumbai

]]>

onground Marketing Supplier in navi mumbai

Marketing and Sales companies onground Marketing Supplier in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

 

onground Marketing Supplier in navi mumbai

 

Product Promotion, onground Marketing Supplier, home to home Promotion, onground Marketing Supplier in pune, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events,

]]>

Door To Door Marketing Service Provider Agency in navi mumbai

Marketing and Sales companies Door To Door Marketing Service Provider Agency in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

How to Create a Profitable Sales Funnel

Your book, The Leaky Funnel, is based on what you call — Funnel Logic. Can you briefly describe it?

 Funnel Logic is a sales and marketing management and planning system used to increase prospect progression through the sales funnel, and improve sales and marketing effectiveness. It is a “belief system” built upon four key principles relating to how sales and marketing are conducted in the best-run businesses. Firstly, the combined sales and marketing function should build its activities around the buyer’s journey; not the sales cycle. Secondly, how many prospects will progress through each of these stages of this journey over time? Thirdly, what tactics will be used to cause this progression? And finally, the actual progression should be measured, so that tactics that work can be bolstered, and those which do not can be shelved.

 What is the ‘buyer’s journey.’ What do you mean by that?

Business buyers go through a process as they buy. They start off untroubled and unaware — even complacent — and then at some point, they become troubled. Once they’ve acknowledged their problem, they decide what they need to solve that problem. They then make their preferences, receive proposals and, ultimately, select a vendor, sign a contract and engage. We call this the buyer’s journey.

What are the stages of the buyer’s journey?  It is important to remember that businesses don’t just wake up in the morning and decide to purchase something. They take a journey:
  • It starts with being Positioned in Category which means the buyer knows you are one of the businesses who sells a particular product or service.
  • Then Interest Established: The buyer has done something (called, clicked etc.) to show they are interested.
  • Gap Acknowledged: The buyer will acknowledge that a problem exists.
  • Need Agreed: The buyer agrees what they need, even if they are not sure who to choose.
  • Offer Understood: The buyer knows what we are proposing to do to meet that need.
  • Preference Formed: The buyer prefers our solution.
  • Decision Made: The buyer moves to contract.
By structuring your sales and marketing around the buyer’s journey, your focus is on helping them move through each stage.  So, the problem you solve for buyers is key. How do you choose which problems to focus on?

The challenge is to identify a buyer problem that you are strong at solving, and one that you can solve better than your competitors. This ‘feeling out’ process is all about finding a problem that is worth focusing on and that you solve well. If you are good at solving buyer problems that are not rewarding, you will major in the minors. On the other hand, if you are focusing on the right problem but from a position of weakness, you will not be able to rival your competition.

Once you’ve picked a single problem, should that influence your sales and marketing strategy?

Simply, yes. In identifying your buyer’s problem, you are able to clearly define three key aspects of your sales and marketing function. Firstly, what your business is selling is now a clear solution to a problem. Secondly, who you are selling to, becomes who has the problem. And thirdly, how you will reach your buyers, translates to, what is the channel that uncovers the problem? This basically turns our thinking inside out:

Once you’ve formulated your strategy, how do you develop an action plan?

Once you have turned your strategy inside-out, it is time to translate this strategy into action. In order to do this effectively you must select tactics to help these potential buyers recognize that they have this problem. However, your strategy does not translate into action…yet; because our tactics are often arbitrary. I say this because businesses will often select tactics on the strength of; they worked last year, or it seems to work for our competitors, or we’ve always done it this way. I present an alternative. Remembering the buyer’s journey, you must select tactics that will progress buyers through that journey; through each stage.

 What about volume? How do you work out the number of buyers you actually need to progress?

 Trying to calculate the number of buyers you actually need is a valid pursuit, however it can be a trap. When doing this, you must keep two things in mind: buyers need time to progress (take their journey) and your tactics need to be repeated several times to have an effect (“one-hit-wonders” rarely do the job). Marketing teams are always geared for success, but it is often how they capitalise on failure that makes them rich. If you start with a simple numerical model mapping your prospective buyers progressing along their journey — importantly remembering to allow for leakage at each stage — you quickly realise two scary realities:

A vast majority of initial leads will leak at some stage along the journey, so doesn’t it make sense to have a proper recycling program?; and Shouldn’t we have some idea of the effect of recycling before we plan a demand generation campaign?

Given this, in order to work out exactly how many buyers you will need, you need to recycle all the “leaked” buyers back into your funnel and re-run the model. Decide how much of the total revenue Marketing is to contribute and then adjust your top-of-funnel number until the “customer” (converted buyers) number will contribute the desired revenue outcome.

 And once you know how many buyers you need to progress, how do you actually get them moving?

Ultimately, what you are trying to achieve is to nurture your buyers along their journey. In order to do this, you need tactics that move your buyers through your funnel from stage to stage. In a practical sense, you must initially identify buyers who meet your target profile, position your brand on their list and get their attention, convince these businesses to accept they have the problem you solve best, gain acceptance and backing of your own solution and then move to contract.

 What are some examples of progression tactics that are suitable for small businesses?

 There are many tactics that will work just as well for big business as they will for small operators. As your goal for progression is to keep doing the small rhythmic tasks that keep the prospect aware of how you can solve their problem; something as simple as a monthly email or blog article will have the same effect no matter what size the business. It is likely that your financial position or operational capability will dictate what is actually possible. Investigate options for each stage of your buyer’s journey; here are some common tactics:

  • Get known by making sure all the key bloggers mention you and the problem you solve.
  • Trouble buyers by asking tough questions on your website and in meetings.
  • Agree the need by providing a template showing typical buyer needs.
  • Confirm your buyer’s situation, problem and need by email after meeting.
  • Build this whole journey (situation, problem, need and solution) into your proposal in case there are others involved in the buying process.
  • For all buyers who leak (at any stage) recycle and nurture using regular email and thought leadership.
How do you see social media? What new tactics work for B2B?

The marketing benefits of social media are just now beginning to become apparent. While there has been endless conjecture surrounding the ways in which social media is going to revolutionise the way we market products and services, the initial hype is beginning to turn into some sort of reality. As this is a small business forum, let’s consider some relevant B2B uses for various forms of social media. Blogging, micro-blogging (Twitter) and video blogging (YouTube) are great ways to position and even trouble business buyers on a shoestring.

 What about buyers who fail to progress?

 It is often the small percentage of successful lead conversions that get all our attention — while the other, much higher, percentage that leaked gets forgotten. Adopting tactics that recycle those who have already leaked, in order to assist nurturing tactics that stem the leakage, can turn neglected prospects into future customers. Recycling tactics handle those buyers who fail to progress — the leakage; these tactics ready a buyer for re-entry into the funnel. While these leads are in the funnel, specific nurturing tactics keep the buyer from leaking. Having captured the buyer’s details, relevant and rhythmic eDM, Tele-nurturing and RSS updates will keep your name and your solution at the front of the buyer’s mind.

 What would you say is key to successfully executing tactics?

 To help your buyers move along their journey, down the funnel, you have to execute the correct tactics at the correct time; however, as we have already agreed there is always going to be leakage. When executing tactics, the key to success is rhythm — if you can manage tactics in a way that will take advantage of ’leakage’ whilst nurturing leads still in your funnel, success will come. If you can reach a point where you have a sound grasp of your buyer’s journey, Sales and Marketing are on the same page tactically and your tactics for progression are working — it is now time to focus on obtaining good momentum that  allows for recycled leads to be rhythmically nurtured, even if a little at a time. In B2B marketing, I like to use the term ‘corkscrew’ to refer to a tactic (or series of tactics) that you can execute over and again, knowing that while the buyer will only drop into your funnel occasionally, every time you twist the corkscrew, you are moving them along — a little.

 

Door To Door Marketing Service Provider Agency in navi mumbai

 

Direct Experiential marketing, Door To Door Marketing Service Provider Agency, home to home Promotion, Door To Door Marketing Service Provider Agency in pune, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events,

]]>

d2d Marketing Team in navi mumbai

Marketing and Sales companies d2d Marketing Team in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Marketing spending

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Marketing spending is an organization’s total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the “marketing spending” metric very useful.To predict how selling costs change with sales, a firm must distinguish between fixed selling costs and variable selling costs. Recognizing the difference between fixed and variable selling costs can help firms account for the relative risks associated with alternative sales strategies. In general, strategies that incur variable selling costs are less risky because variable selling costs will remain lower in the event that sales fail to meet expectations.

Purpose

This metric’s purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a firm’s overall discretionary expenditures. As such, they are important determinants of short-term profits. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between fixed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales. Generally, this classification will require a “line-item by line-item” review of the entire marketing budget.

Rather than varying with unit sales, total variable selling costs are more likely to vary directly with the monetary value of the units sold – that is, with revenue. Thus, it is more likely that variable selling costs will be expressed as a percentage of revenue, rather than a certain monetary amount per unit. The classification of selling costs as fixed or variable will depend on an organization’s structure and on the specific decisions of management. A number of items, however, typically fall into one category or the other – with the proviso that their status as fixed or variable can be time specific. In the long run, all costs eventually become variable

Over typical planning periods of a quarter or a year, fixed marketing costs might include
  • Sales force salaries and support.
  • Major advertising campaigns, including production costs.
  • Marketing staff.
  • Sales promotion material, such as point-of-purchase sales aids, coupon production, and distribution costs.
  • Cooperative advertising allowances based on prior-period sales.
Variable marketing costs might include:
  • Sales commissions paid to sales force, brokers or manufacturer representatives.
  • Sales bonuses contingent on reaching sales goals.
  • Off-invoice and performance allowances to trade, which are tied to current volume.
  • Early payment terms (if included in sales promotion budgets).
  • Coupon face-value payments and rebates, including processing fees.
  • Bill-backs for local campaigns (a bill-back requires customers to submit proof of performance to receive payment or credit whereas an off-invoice are simply deducted from invoice totals). These are conducted by retailers but reimbursed by national brand and cooperative advertising allowances, based on current period sales.
Marketers often do not consider their budgets in fixed and variable terms, but they can derive at least two benefits by doing so.

First, if marketing spending is in fact variable, then budgeting in this way is more accurate. Some marketers budget a fixed amount and then face an end-of-period discrepancy or “variance” if sales miss their declared targets. By contrast, a flexible budget – that is, one that takes account of its genuinely variable components – will reflect actual results, regardless of where sales end up. Second, the short-term risks associated with fixed marketing costs are greater than those associated with variable marketing costs. If marketers expect revenues to be sensitive to factors outside their control – such as competitive actions or production shortages – they can reduce risk by including more variable and less fixed spending in their budgets.

A classic decision that hinges on fixed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the firm fails to achieve its revenue targets. By contrast, when a firm uses third-party brokers to sell its goods on commission, its selling costs decline when sales targets are not me.

 

 

d2d Marketing Team in navi mumbai

 

home to home Promotion, d2d Marketing Team, guerrilla sales, d2d Marketing Team in pune, Market Advertisement engagement, Market selling, , campus events advertising, RWA events advertising, Market events advertising,

]]>

marketing operation in kasba peth

Marketing and Sales companies marketing operation in kasba peth with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

EVENT HOSTS AND PRESENTERS

Reach diverse communities directly using Fulcrum’s talented pool of bilingual speaker and multicultural staff for your multicultural marketing events.

Fulcrum’s event hosts and presenters exude poise and professionalism and with their stage presence they can present your brand’s product or service in a compelling way by providing timed presentations to cover key brand messaging. We can provide event hosts and presenters for:
  • TRADE SHOWS
  • CONVENTIONS AND CONFERENCES
  • CORPORATE EVENTS
  • PRIVATE VIP EVENTS
  • TECHNOLOGY EVENTS
  • AND MORE.

Throughout Maharastra, Fulcrum has provided clients with bilingual speaker and brand ambassasdors and multicultural staff that can suit their marketing needs and help make every event a hit.  Fulcrum’s talented roster of professionals has worked on experiential and promotional campaigns of all sizes, communicating directly with target customers in both English and other local languages.

From promotional events to national tours to sporting events and festivals, Fulcrum’s experienced, bilingual brand ambassadors and multicultural staff can speak the languages your project needs to succeed while creating a warm, genuine, and welcoming environment to connect your brand with your target audience.

 

marketing operation in kasba peth

 

BHAWANIPATNA, Services marketing Professional, home to home Promotion, Services marketing Professional in pune, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events,

]]>

onground Marketing Supplier in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, onground Marketing Supplier in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

onground Marketing Supplier in pune

How We Work

You get a consultative approach to your assignments

Here’s what you can expect by contracting with Fulcrum resources. Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI. The steps we typically take when getting up to speed on your assignment 1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files. 2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls). 3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners. 4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale. 5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.
 
Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities. Direct marketing program assessments Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art Test programs for B2C and B2B lead generation Marketing planning and implementation Database setup, planning and implementation Conducting in-house brainstorming sessions Proposal development for advertising agency direct response presentations Face to face consulting to share direct marketing expertise Total direct marketing program leadership The Fulcrum compensation offers maximum flexibility for your projects. Ad Hoc Basis For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project. By project This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit. Extended Term Agreement If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year. Subcontracted work Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum. Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work. Creative development process First, you tell us about the project and we give you an estimate. With your approval, you will need to send us background information or put us in touch with people who can provide that information. Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage. With your feedback on our draft, we’ll provide a revised version of the creative. How many revisions do you get? We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3. We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

Product Promotion, onground Marketing Supplier, onground Marketing Supplier in pune, home to home Promotion, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events

]]>

Door To Door Marketing Service Provider Agency in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, Door To Door Marketing Service Provider Agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

Door To Door Marketing Service Provider Agency in pune

How to Create a Profitable Sales Funnel

Your book, The Leaky Funnel, is based on what you call — Funnel Logic. Can you briefly describe it?

 Funnel Logic is a sales and marketing management and planning system used to increase prospect progression through the sales funnel, and improve sales and marketing effectiveness. It is a “belief system” built upon four key principles relating to how sales and marketing are conducted in the best-run businesses. Firstly, the combined sales and marketing function should build its activities around the buyer’s journey; not the sales cycle. Secondly, how many prospects will progress through each of these stages of this journey over time? Thirdly, what tactics will be used to cause this progression? And finally, the actual progression should be measured, so that tactics that work can be bolstered, and those which do not can be shelved.

 What is the ‘buyer’s journey.’ What do you mean by that?

Business buyers go through a process as they buy. They start off untroubled and unaware — even complacent — and then at some point, they become troubled. Once they’ve acknowledged their problem, they decide what they need to solve that problem. They then make their preferences, receive proposals and, ultimately, select a vendor, sign a contract and engage. We call this the buyer’s journey.

What are the stages of the buyer’s journey?  It is important to remember that businesses don’t just wake up in the morning and decide to purchase something. They take a journey:
  • It starts with being Positioned in Category which means the buyer knows you are one of the businesses who sells a particular product or service.
  • Then Interest Established: The buyer has done something (called, clicked etc.) to show they are interested.
  • Gap Acknowledged: The buyer will acknowledge that a problem exists.
  • Need Agreed: The buyer agrees what they need, even if they are not sure who to choose.
  • Offer Understood: The buyer knows what we are proposing to do to meet that need.
  • Preference Formed: The buyer prefers our solution.
  • Decision Made: The buyer moves to contract.
By structuring your sales and marketing around the buyer’s journey, your focus is on helping them move through each stage.  So, the problem you solve for buyers is key. How do you choose which problems to focus on?

The challenge is to identify a buyer problem that you are strong at solving, and one that you can solve better than your competitors. This ‘feeling out’ process is all about finding a problem that is worth focusing on and that you solve well. If you are good at solving buyer problems that are not rewarding, you will major in the minors. On the other hand, if you are focusing on the right problem but from a position of weakness, you will not be able to rival your competition.

Once you’ve picked a single problem, should that influence your sales and marketing strategy?

Simply, yes. In identifying your buyer’s problem, you are able to clearly define three key aspects of your sales and marketing function. Firstly, what your business is selling is now a clear solution to a problem. Secondly, who you are selling to, becomes who has the problem. And thirdly, how you will reach your buyers, translates to, what is the channel that uncovers the problem? This basically turns our thinking inside out:

Once you’ve formulated your strategy, how do you develop an action plan?

Once you have turned your strategy inside-out, it is time to translate this strategy into action. In order to do this effectively you must select tactics to help these potential buyers recognize that they have this problem. However, your strategy does not translate into action…yet; because our tactics are often arbitrary. I say this because businesses will often select tactics on the strength of; they worked last year, or it seems to work for our competitors, or we’ve always done it this way. I present an alternative. Remembering the buyer’s journey, you must select tactics that will progress buyers through that journey; through each stage.

 What about volume? How do you work out the number of buyers you actually need to progress?

 Trying to calculate the number of buyers you actually need is a valid pursuit, however it can be a trap. When doing this, you must keep two things in mind: buyers need time to progress (take their journey) and your tactics need to be repeated several times to have an effect (“one-hit-wonders” rarely do the job). Marketing teams are always geared for success, but it is often how they capitalise on failure that makes them rich. If you start with a simple numerical model mapping your prospective buyers progressing along their journey — importantly remembering to allow for leakage at each stage — you quickly realise two scary realities:

A vast majority of initial leads will leak at some stage along the journey, so doesn’t it make sense to have a proper recycling program?; and Shouldn’t we have some idea of the effect of recycling before we plan a demand generation campaign?

Given this, in order to work out exactly how many buyers you will need, you need to recycle all the “leaked” buyers back into your funnel and re-run the model. Decide how much of the total revenue Marketing is to contribute and then adjust your top-of-funnel number until the “customer” (converted buyers) number will contribute the desired revenue outcome.

 And once you know how many buyers you need to progress, how do you actually get them moving?

Ultimately, what you are trying to achieve is to nurture your buyers along their journey. In order to do this, you need tactics that move your buyers through your funnel from stage to stage. In a practical sense, you must initially identify buyers who meet your target profile, position your brand on their list and get their attention, convince these businesses to accept they have the problem you solve best, gain acceptance and backing of your own solution and then move to contract.

 What are some examples of progression tactics that are suitable for small businesses?

 There are many tactics that will work just as well for big business as they will for small operators. As your goal for progression is to keep doing the small rhythmic tasks that keep the prospect aware of how you can solve their problem; something as simple as a monthly email or blog article will have the same effect no matter what size the business. It is likely that your financial position or operational capability will dictate what is actually possible. Investigate options for each stage of your buyer’s journey; here are some common tactics:

  • Get known by making sure all the key bloggers mention you and the problem you solve.
  • Trouble buyers by asking tough questions on your website and in meetings.
  • Agree the need by providing a template showing typical buyer needs.
  • Confirm your buyer’s situation, problem and need by email after meeting.
  • Build this whole journey (situation, problem, need and solution) into your proposal in case there are others involved in the buying process.
  • For all buyers who leak (at any stage) recycle and nurture using regular email and thought leadership.
How do you see social media? What new tactics work for B2B?

The marketing benefits of social media are just now beginning to become apparent. While there has been endless conjecture surrounding the ways in which social media is going to revolutionise the way we market products and services, the initial hype is beginning to turn into some sort of reality. As this is a small business forum, let’s consider some relevant B2B uses for various forms of social media. Blogging, micro-blogging (Twitter) and video blogging (YouTube) are great ways to position and even trouble business buyers on a shoestring.

 What about buyers who fail to progress?

 It is often the small percentage of successful lead conversions that get all our attention — while the other, much higher, percentage that leaked gets forgotten. Adopting tactics that recycle those who have already leaked, in order to assist nurturing tactics that stem the leakage, can turn neglected prospects into future customers. Recycling tactics handle those buyers who fail to progress — the leakage; these tactics ready a buyer for re-entry into the funnel. While these leads are in the funnel, specific nurturing tactics keep the buyer from leaking. Having captured the buyer’s details, relevant and rhythmic eDM, Tele-nurturing and RSS updates will keep your name and your solution at the front of the buyer’s mind.

 What would you say is key to successfully executing tactics?

 To help your buyers move along their journey, down the funnel, you have to execute the correct tactics at the correct time; however, as we have already agreed there is always going to be leakage. When executing tactics, the key to success is rhythm — if you can manage tactics in a way that will take advantage of ’leakage’ whilst nurturing leads still in your funnel, success will come. If you can reach a point where you have a sound grasp of your buyer’s journey, Sales and Marketing are on the same page tactically and your tactics for progression are working — it is now time to focus on obtaining good momentum that  allows for recycled leads to be rhythmically nurtured, even if a little at a time. In B2B marketing, I like to use the term ‘corkscrew’ to refer to a tactic (or series of tactics) that you can execute over and again, knowing that while the buyer will only drop into your funnel occasionally, every time you twist the corkscrew, you are moving them along — a little.

Direct Experiential marketing, Door To Door Marketing Service Provider Agency, Door To Door Marketing Service Provider Agency in pune, home to home Promotion, Market promotional Advertisement, Rural Advertisement, , campus experiential events, RWA experiential events, Market experiential events

]]>