Tag:  guerrilla Marketing Solutions in pune

guerrilla Marketing Solutions in mumbai

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and guerrilla Marketing Solutions in mumbai  advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

guerrilla Marketing Solutions in mumbai

Process of Sales Management

 

  1. Sales Planning

    • Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business.
    • Know your product well. Sales professionals must know the USPs and benefits of the product for the consumers to believe them.
    • Identify your target market.
    • Sales Planning makes the products available to the end users at the right time and at the right place.
    • Sales Planning helps the marketers to analyze the customer demands and respond efficiently to fluctuations in the market.
    • Devise appropriate strategies to increase the sales of the products.

  2. Sales Reporting

    • Sales strategies are implemented in this stage.
    • Check the effectiveness of the various strategies. Find out whether they are bringing the desired results or not.
    • The sales representatives should be aware of their roles and responsibilities in the organization.
    • It is essential for the organization to evaluate the outcome of proposed strategies for any particular department. Organizations depend on KPI also called Key Performance Indicator or simply Performance Indicator to measure the effectiveness of implemented strategies.
    • Ask the sales team to submit reports of what all they have done throughout the week. The management must sit with the sales team frequently to assess their performance and chalk out future course of actions.
    • Mapping individual performance over time is essential.

  3. Sales Process

    • Sales representatives should work as a single unit for maximum productivity. A systematic approach results in error free work.
    • The management must make sure sales managers follow a proper channel to reach out to the customers. It pays to adopt a step by step approach.
Sales professionals should follow the below mentioned steps for maximum sales and better output. Do not ignore any step.
  1. Initial Contact/Lead
    • Collect necessary data of potential customers once the target market is decided.
  2. Information Exchange
    • Inform the customers about various product offerings.
    • Make the customers aware of your brand and its benefits.
    • The information exchange can be either:
      Over the telephone or Face to face interaction with the potential customer.
  3. Lead Generation
    • Make a list of the people who show inclination towards purchasing your organization’s products or services.
    • The sales representatives must identify those who have the potential to buy their products.
  4. Need Identification
    • Fix a meeting with the prospective buyers. Sit with the client and try to find out more about his needs and expectations.
    • Suggest them various options which would fulfill their demands.
  5. Qualified Prospect
    • Identify individuals who are keen on purchasing your company’s products or services.
  6. Proposal
    • Once the buyer agrees to purchase particular products, the seller presents a written proposal to him quoting the rates as well as other necessary terms and conditions. Such a document is often called a proposal.
  7. Negotiation
    • Negotiation is a stage where two parties (buyer and seller) discuss and negotiate for the best deal beneficial to all.
  8. Closing of Deal
    • This is the stage where the transaction between the seller and buyer takes place. The selling happens in this stage.
  9. After Sales Service
    • Keep in touch with the customers even after the purchase for higher customer retention.

Sales Promotion, guerrilla Marketing Solutions, guerrilla Marketing Solutions, guerrilla Marketing Solutions in pune, In-shop Advertisement, Kiosk Experiential promotional, Rural branding engagement, , campus promotion activation, RWA promotion activation, Market promotion activation, guerrilla Marketing Solutions in mumbai

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guerrilla Marketing Solutions in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active guerrilla Marketing Solutions in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

guerrilla Marketing Solutions in navi mumbai

Process of Sales Management

 

  1. Sales Planning

    • Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business.
    • Know your product well. Sales professionals must know the USPs and benefits of the product for the consumers to believe them.
    • Identify your target market.
    • Sales Planning makes the products available to the end users at the right time and at the right place.
    • Sales Planning helps the marketers to analyze the customer demands and respond efficiently to fluctuations in the market.
    • Devise appropriate strategies to increase the sales of the products.

  2. Sales Reporting

    • Sales strategies are implemented in this stage.
    • Check the effectiveness of the various strategies. Find out whether they are bringing the desired results or not.
    • The sales representatives should be aware of their roles and responsibilities in the organization.
    • It is essential for the organization to evaluate the outcome of proposed strategies for any particular department. Organizations depend on KPI also called Key Performance Indicator or simply Performance Indicator to measure the effectiveness of implemented strategies.
    • Ask the sales team to submit reports of what all they have done throughout the week. The management must sit with the sales team frequently to assess their performance and chalk out future course of actions.
    • Mapping individual performance over time is essential.

  3. Sales Process

    • Sales representatives should work as a single unit for maximum productivity. A systematic approach results in error free work.
    • The management must make sure sales managers follow a proper channel to reach out to the customers. It pays to adopt a step by step approach.
Sales professionals should follow the below mentioned steps for maximum sales and better output. Do not ignore any step.
  1. Initial Contact/Lead
    • Collect necessary data of potential customers once the target market is decided.
  2. Information Exchange
    • Inform the customers about various product offerings.
    • Make the customers aware of your brand and its benefits.
    • The information exchange can be either:
      Over the telephone or Face to face interaction with the potential customer.
  3. Lead Generation
    • Make a list of the people who show inclination towards purchasing your organization’s products or services.
    • The sales representatives must identify those who have the potential to buy their products.
  4. Need Identification
    • Fix a meeting with the prospective buyers. Sit with the client and try to find out more about his needs and expectations.
    • Suggest them various options which would fulfill their demands.
  5. Qualified Prospect
    • Identify individuals who are keen on purchasing your company’s products or services.
  6. Proposal
    • Once the buyer agrees to purchase particular products, the seller presents a written proposal to him quoting the rates as well as other necessary terms and conditions. Such a document is often called a proposal.
  7. Negotiation
    • Negotiation is a stage where two parties (buyer and seller) discuss and negotiate for the best deal beneficial to all.
  8. Closing of Deal
    • This is the stage where the transaction between the seller and buyer takes place. The selling happens in this stage.
  9. After Sales Service
    • Keep in touch with the customers even after the purchase for higher customer retention.

 

Sales Promotion, guerrilla Marketing Solutions, guerrilla Marketing Solutions, guerrilla Marketing Solutions in pune, In-shop Advertisement, Kiosk Experiential promotional, Rural branding engagement, , campus promotion activation, RWA promotion activation, Market promotion activation, guerrilla Marketing Solutions in navi mumbai

]]>

guerrilla Marketing Solutions in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active guerrilla Marketing Solutions in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

guerrilla Marketing Solutions in navi mumbai

Understanding Customer Lifetime Value

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of the most useful calculations is the company’s customer lifetime value or CLV. As the term implies, the customer lifetime value represents the total amount of money that a particular customer is likely to spend over his or her lifetime. It’s easy to see how CLV can be used to help predict future revenues for a company.

How To Compute Customer Lifetime Value

There is a myriad of ways to calculate customer lifetime value, but the simplest one involves just three components: the average order value, the purchase frequency, and the customer lifetime length.

The average order value represents how much money the typical customer spends when he or she is placing an order. The quickest way to determine this figure is to take the total revenues for a given time period (i.e., per week, per month, per quarter, per year) and divide it by the number of orders in that time period.

The purchase frequency represents how often a typical customer makes a purchase with your company. This can be computed by taking the total number of orders in a given time period and dividing it by the total number of customers in that time period.

The customer lifetime length represents the length of the time period during which the typical customer makes purchases from your company. Unless a company possesses several years’ worth of sales data, this value can be difficult to calculate. For new businesses, the assumed customer lifetime length is usually about three years.

When you multiply these three metrics together, you get the customer lifetime value.

Here’s an example: Let’s say that you own a candy store and you want to determine the CLV of your business. When you scour your purchase records, you discover that the average order value is $12.50 and that each customer places 2.5 orders on average each month. You would multiply $12.50 and 2.5 to get $31.25, which is the average customer value per month. If you assume a customer lifetime length of three years, you would then multiply $31.25 by 36 (the number of months in three years) to get a customer lifetime value of $1,125.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

[siteorigin_widget class="SiteOrigin_Widget_Image_Widget"][/siteorigin_widget]

Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

Interactive marketing, guerrilla Marketing Solutions, guerrilla Marketing Solutions, guerrilla Marketing Solutions in pune, B 2 B Advertisement, BTL Experiential sales, campus Advertisement, BTL activation selling, school activation selling, housing society activation selling, Mall activation selling, guerrilla Marketing Solutions in navi mumbai

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guerrilla Marketing Solutions in navi mumbai

Marketing and Sales companies guerrilla Marketing Solutions in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Process of Sales Management

 

  1. Sales Planning

    • Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business.
    • Know your product well. Sales professionals must know the USPs and benefits of the product for the consumers to believe them.
    • Identify your target market.
    • Sales Planning makes the products available to the end users at the right time and at the right place.
    • Sales Planning helps the marketers to analyze the customer demands and respond efficiently to fluctuations in the market.
    • Devise appropriate strategies to increase the sales of the products.

  2. Sales Reporting

    • Sales strategies are implemented in this stage.
    • Check the effectiveness of the various strategies. Find out whether they are bringing the desired results or not.
    • The sales representatives should be aware of their roles and responsibilities in the organization.
    • It is essential for the organization to evaluate the outcome of proposed strategies for any particular department. Organizations depend on KPI also called Key Performance Indicator or simply Performance Indicator to measure the effectiveness of implemented strategies.
    • Ask the sales team to submit reports of what all they have done throughout the week. The management must sit with the sales team frequently to assess their performance and chalk out future course of actions.
    • Mapping individual performance over time is essential.

  3. Sales Process

    • Sales representatives should work as a single unit for maximum productivity. A systematic approach results in error free work.
    • The management must make sure sales managers follow a proper channel to reach out to the customers. It pays to adopt a step by step approach.
Sales professionals should follow the below mentioned steps for maximum sales and better output. Do not ignore any step.
  1. Initial Contact/Lead
    • Collect necessary data of potential customers once the target market is decided.
  2. Information Exchange
    • Inform the customers about various product offerings.
    • Make the customers aware of your brand and its benefits.
    • The information exchange can be either:
      Over the telephone or Face to face interaction with the potential customer.
  3. Lead Generation
    • Make a list of the people who show inclination towards purchasing your organization’s products or services.
    • The sales representatives must identify those who have the potential to buy their products.
  4. Need Identification
    • Fix a meeting with the prospective buyers. Sit with the client and try to find out more about his needs and expectations.
    • Suggest them various options which would fulfill their demands.
  5. Qualified Prospect
    • Identify individuals who are keen on purchasing your company’s products or services.
  6. Proposal
    • Once the buyer agrees to purchase particular products, the seller presents a written proposal to him quoting the rates as well as other necessary terms and conditions. Such a document is often called a proposal.
  7. Negotiation
    • Negotiation is a stage where two parties (buyer and seller) discuss and negotiate for the best deal beneficial to all.
  8. Closing of Deal
    • This is the stage where the transaction between the seller and buyer takes place. The selling happens in this stage.
  9. After Sales Service
    • Keep in touch with the customers even after the purchase for higher customer retention.

 

guerrilla Marketing Solutions in navi mumbai

 

Sales Promotion, guerrilla Marketing Solutions, In-shop Advertisement, guerrilla Marketing Solutions in pune, Kiosk Experiential promotional, Rural branding engagement, , campus promotion activation, RWA promotion activation, Market promotion activation,

]]>

guerrilla Marketing Solutions in navi mumbai

Marketing and Sales companies guerrilla Marketing Solutions in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Understanding Customer Lifetime Value

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

How can you tell if your company is succeeding? Usually by looking at operating metrics like sales, revenues, and profit margin and then comparing these figures to your annual projections, historical numbers, or competitors in the same industry. But what metrics can you use to determine your company’s success in the long term? One of the most useful calculations is the company’s customer lifetime value or CLV. As the term implies, the customer lifetime value represents the total amount of money that a particular customer is likely to spend over his or her lifetime. It’s easy to see how CLV can be used to help predict future revenues for a company.

How To Compute Customer Lifetime Value

There is a myriad of ways to calculate customer lifetime value, but the simplest one involves just three components: the average order value, the purchase frequency, and the customer lifetime length.

The average order value represents how much money the typical customer spends when he or she is placing an order. The quickest way to determine this figure is to take the total revenues for a given time period (i.e., per week, per month, per quarter, per year) and divide it by the number of orders in that time period.

The purchase frequency represents how often a typical customer makes a purchase with your company. This can be computed by taking the total number of orders in a given time period and dividing it by the total number of customers in that time period.

The customer lifetime length represents the length of the time period during which the typical customer makes purchases from your company. Unless a company possesses several years’ worth of sales data, this value can be difficult to calculate. For new businesses, the assumed customer lifetime length is usually about three years.

When you multiply these three metrics together, you get the customer lifetime value.

Here’s an example: Let’s say that you own a candy store and you want to determine the CLV of your business. When you scour your purchase records, you discover that the average order value is $12.50 and that each customer places 2.5 orders on average each month. You would multiply $12.50 and 2.5 to get $31.25, which is the average customer value per month. If you assume a customer lifetime length of three years, you would then multiply $31.25 by 36 (the number of months in three years) to get a customer lifetime value of $1,125.

Door To Door Marketing

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.

The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action.  And what else do you benefit by using face to face marketing service?

It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.

While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.

 

 You would be selling your zeal, emotions and passion

We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.

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Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.

With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.

Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.


Hire and Train Door-to-Door Marketing Team

If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?

First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.

Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?

It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.

 

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B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, guerrilla Marketing Solutions in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

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Process of Sales Management

 

  1. Sales Planning

    • Marketers must plan things well in advance for the best results. It is essential to have concrete plans. Mere guess works do not help in business.
    • Know your product well. Sales professionals must know the USPs and benefits of the product for the consumers to believe them.
    • Identify your target market.
    • Sales Planning makes the products available to the end users at the right time and at the right place.
    • Sales Planning helps the marketers to analyze the customer demands and respond efficiently to fluctuations in the market.
    • Devise appropriate strategies to increase the sales of the products.

  2. Sales Reporting

    • Sales strategies are implemented in this stage.
    • Check the effectiveness of the various strategies. Find out whether they are bringing the desired results or not.
    • The sales representatives should be aware of their roles and responsibilities in the organization.
    • It is essential for the organization to evaluate the outcome of proposed strategies for any particular department. Organizations depend on KPI also called Key Performance Indicator or simply Performance Indicator to measure the effectiveness of implemented strategies.
    • Ask the sales team to submit reports of what all they have done throughout the week. The management must sit with the sales team frequently to assess their performance and chalk out future course of actions.
    • Mapping individual performance over time is essential.

  3. Sales Process

    • Sales representatives should work as a single unit for maximum productivity. A systematic approach results in error free work.
    • The management must make sure sales managers follow a proper channel to reach out to the customers. It pays to adopt a step by step approach.
Sales professionals should follow the below mentioned steps for maximum sales and better output. Do not ignore any step.
  1. Initial Contact/Lead
    • Collect necessary data of potential customers once the target market is decided.
  2. Information Exchange
    • Inform the customers about various product offerings.
    • Make the customers aware of your brand and its benefits.
    • The information exchange can be either:
      Over the telephone or Face to face interaction with the potential customer.
  3. Lead Generation
    • Make a list of the people who show inclination towards purchasing your organization’s products or services.
    • The sales representatives must identify those who have the potential to buy their products.
  4. Need Identification
    • Fix a meeting with the prospective buyers. Sit with the client and try to find out more about his needs and expectations.
    • Suggest them various options which would fulfill their demands.
  5. Qualified Prospect
    • Identify individuals who are keen on purchasing your company’s products or services.
  6. Proposal
    • Once the buyer agrees to purchase particular products, the seller presents a written proposal to him quoting the rates as well as other necessary terms and conditions. Such a document is often called a proposal.
  7. Negotiation
    • Negotiation is a stage where two parties (buyer and seller) discuss and negotiate for the best deal beneficial to all.
  8. Closing of Deal
    • This is the stage where the transaction between the seller and buyer takes place. The selling happens in this stage.
  9. After Sales Service
    • Keep in touch with the customers even after the purchase for higher customer retention.

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