When it comes to Promotional Marketing and its associated services In-shop marketing Supplier | d2d marketing Outsourcing firm parbhani, we like to think we know a thing or two. After all, we’ve been doing it for a quarter of a century!
As a long established and reliable partner to brands and agencies, we provide a proactive and helpful account management team to help work through your marketing objectives. Technology is at the heart of everything we deliver – from live online reporting through to cashback platforms and ecommerce websites, we utilise the latest technology to deliver efficiencies in handling and transparency of our operation.
Fulcrum provides a flexible approach – allowing you to focus on your brand, while we take care of the detail behind the scenes
For the team here at Fulcrum it’s all about how to help a brand to drive sales, manage logistics – using the power of our people, our processes and our technology. Our people are drawn from a variety of commercial backgrounds including agency, experiential, btl and fieldwork.
We do the research on new trends, Marketing and Btl solutions and effective ways of working
we provide a comprehensive a range of promotional solutions to major organisations working to promote their businesses and brands. These solutions relate to the issuing, validation, redemption and settlement of…
STORED VALUE INSTRUMENTS – gift, savings, points, general ‘spend’ cards or virtual cards MANUFACTURER COUPONS – including 3rd party and affinity partner programmes …whether physical or digital, for customer present and online transactions.
Our services are operational in the mumbai and pune (where we support all major grocery retailers, FMCG manufacturers, and many leading multi-retailer environments).
Who are we?
Fulcrum specialises in the provision of marketing, Btl and leaflet distribution services within the Marketing and all sector.
How can we help?
Over the years we have innovated our core capabilities through excellent IT infrastructure and customer service, to provide a one stop shop for all your promotional, fulfilment and distribution needs.
We are dedicated to helping our customers achieve growth, customer retention and increased profitability through the combination of our expert marketing support services.
The Internet has changed the way business is done in the current world. Consequently, the variables of marketing segmentation, targeting and positioning are addressed differently. Although the way new products and services are marketed have changed, the primary aim of business in bringing economic and social values have not. Indeed, all businesses seek to implement a marketing mix that increases revenues and profit, expands brand awareness, and builds customer bases. Nevertheless, marketers must take into account the following shifts, which will inevitably effect their product, promotional and pricing strategies:
The shift from media advertising to multiple forms of communication.
The shift from mass media to more specialized (niche) media, which are centered on specific target audiences.
The shift from a manufacturer-dominated market to a retailer -dominated, consumer-controlled market.
The shift from general-focus advertising and marketing to data-based marketing.
The shift from low agency accountability to greater agency accountability, particularly in advertising.
The shift from traditional compensation to performance-based compensation (increased sales or benefits to the company).
The shift from limited Internet access to 24/7 Internet availability and access to goods and services.
Each element of the marketing mix must coordinate with other elements in the marketing program to ensure maximum reach and impact.
Fulcrum Marketing is a creative promotions marketing agency with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.
We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.
We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.
MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER
Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.
We love thinking, learning and driving innovative campaigns for your brand.
We love a challenge.
MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER
Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At FulcrumMarketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.
Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.
We offer Marketing solutions that work!
Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.
About Us
Fulcrum is a dynamic, creative agency that partners with leading consumer brands across a spectrum of industries, supporting both their domestic marketing strategies through a wide variety of creative brand solutions and value-added services.
We specialise in developing and delivering engaging solutions for a whole host of global brands, from creative, branded merchandise with inspiring packaging and POS options to tailored print management services.
Our Values
Our growth and continued success is built on core company values such as quality, value, service, passion and innovation.
Our Ethics
Every factory we use is personally assessed by our staff for quality, working conditions and the ethical treatment of workers.
Supply Chain Management
We project manage your product from concept to completion. Relax in the knowledge that your brand is in safe hands.
Accreditations
We are a responsible organisation that implements good processes with a focus on environmental sustainability.
Our Values
Our core values are what guide us as a company and individuals. These values are at the heart of everything we do:
Quality
Deliver excellent standards consistently.
Value
Ensure exceptional value for our customers.
Service
Provide the highest standard of service to our customers.
Innovation
Remain at the forefront of innovation in both design and manufacturing.
Trust
We are the most trusted supplier. The integrity of your brand is in safe hands.
Passion
We are passionate about what we do and strive to exceed customer expectations.
B2B vs. Consumer Marketing: Similarities and Differences
B2B vs. Consumer Marketing: Similarities and Differences
B2B markets to individuals acting on behalf of organizations, while consumer marketing targets single individuals who pay for their own transactions.
LEARNING OBJECTIVES
Describe the main similarities and differences between B2B and B2C marketing
KEY TAKEAWAYS
Key Points
Whereas emotional factors play a large part in a consumer ‘s decision to purchase a product, B2B purchasing decisions are less emotional and more task-oriented.
Lengthy and complex sales cycles help build strong B2B seller-buyer relationships and brand loyalty compared to B2C marketing.
Business marketing generally entails shorter and more direct distribution channels to target audiences.
B2C and B2B marketing objectives both reflect the fundamental principles of the marketing mix.
Key Terms
webcast: A video and or audio broadcast transmitted via the Internet.
B2B versus Consumer Marketing: Similarities and Differences
Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends. A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm.
Buyer Behavior
Whereas emotional factors play a large role in B2C purchases, B2B purchasing decisions tend to be less emotional and more task-oriented than consumer buyer markets. Business customers often look for specific product attributes such as economy in cost and use, productivity, and quality. Additionally, B2B purchasers generally spend more money, as the buying process tends to be more complex and lengthy.
Buyer-Customer Relationship
While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. Sales representatives and marketers are often assigned to market to individuals who act as influencers or decision-makers in the customer organization. The bulk of a consumer’s interaction with a brand typically happens via an advertisement, promotion, or transaction. In contrast, B2B marketing can include numerous meetings between the seller and buyer before a transaction occurs.
For example, B2B marketers often present products and their benefits in private presentations to key decision-makers. The B2B organization may also invite prospects and customers to public or private events to facilitate further conversations. As a result, confidence and trust are gradually built between the seller and buyer over a period of time. Significant time and money are spent during the evaluation and selection process, resulting in strong brand loyalty among B2B customers.
Communications Channels
Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two, with substantial ramifications. The evaluation and selling process for B2B purchases are longer and more complex than consumer purchases. However, business marketing generally entails shorter and more direct channels of distribution to target audiences. Different aspects of the promotional mix can be easily personalized due to the relationship between a B2B salesperson and the individual buyer.
Customer Event: Promotional channels such as events provide ways for B2B sellers to move prospects along the buying process.
Most business marketers commit only a small part of their promotional budgets to general advertising, usually through direct marketing efforts and trade publications. For example, a business marketer may allocate spending to banner advertising or paid search. Similar to consumer ads, these advertisements lead to landing pages, where marketing messaging aims to convince web visitors to submit a form, download a brochure, or register for a webcast. While business advertising is limited, it helps generate leads that marketing can pass along to sales representatives.
Similarities between B2C and B2B Marketing
Marketing to a business and marketing to an individual are similar in terms of the fundamental principles of marketing. Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix, and in both situations, the marketer must always:
Successfully match product or service strengths with the needs of a specific target market
Position and price products or services to align products and service offerings with the market
Communicate and sell products or services so that they effectively demonstrate value to the target market
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With so many new ways to reach your potential customer, it is essential to protect the integrity of your brand message”
Fulcrum has succeeded over 10 years by continually innovating providing clients with marketing services they need onground marketing | Door To Door Marketing Supplier parbhani. Our core work today is very different to that of when we first opened our doors but what has not changed is our commitment to service, creative thinking and generating results.
Direct Marketing Strategic planning and delivery of targeted direct marketing campaigns to generate a strong ROI
Data consultancy Creative design and production Print and digital
Advertising Tactical ad solutions or full multi media campaign planning, concept and execution Print and digital media Production and delivery to chosen media
Creative Design From initial concept development through to finished production and delivery
Press, print and digital media From corporate identity to point of sale
Experiential Marketing Take your brand to the right people
Real world and virtual (augmented reality) Exhibitions and shows Guerrilla activity
Sales Promotion Plan and execute activity in all channels to achieve tactical marketing objectives
From concept through to delivery and performance analysis All media
Campaign Delivery Creative design On-line and off-line direct marketing channels In-house studio production Print buying and distribution logistics
Marketing performance
Marketing performance analysis Customer value delivered by marketing channels Cross channel marketing budget allocation Optimising allocation of multiple brand propositions to individuals Customer understanding Propensity modelling Response and value predictive models for home shoppers Product affinity segmentation Impact of contact density on consumer response Using on-line browsing to predict purchase propensity
About us
Fulcrum is a dynamic, creative agency that specialises in developing and delivering engaging sales promotion, retail merchandise and on-brand promotional products.
From local sourced products to any marketing projects, we partner with leading consumer brands to develop merchandise to support the execution of their global sales and marketing strategies.
we provide our clients with the project management platform required to generate and deliver creative & Inspiring branded merchandise solutions, however simple or complex they may seem.
Through our unique combination of design talent, manufacturing scope, buying power and global distribution expertise, we can provide multi-territory fulfilment of creative products tailored to our clients’ exact requirements.
onground marketing | Door To Door Marketing Supplier parbhani
B2B vs. Consumer Marketing: Similarities and Differences
B2B vs. Consumer Marketing: Similarities and Differences
B2B markets to individuals acting on behalf of organizations, while consumer marketing targets single individuals who pay for their own transactions.
LEARNING OBJECTIVES
Describe the main similarities and differences between B2B and B2C marketing
KEY TAKEAWAYS
Key Points
Whereas emotional factors play a large part in a consumer ‘s decision to purchase a product, B2B purchasing decisions are less emotional and more task-oriented.
Lengthy and complex sales cycles help build strong B2B seller-buyer relationships and brand loyalty compared to B2C marketing.
Business marketing generally entails shorter and more direct distribution channels to target audiences.
B2C and B2B marketing objectives both reflect the fundamental principles of the marketing mix.
Key Terms
webcast: A video and or audio broadcast transmitted via the Internet.
B2B versus Consumer Marketing: Similarities and Differences
Consumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends. A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm.
Buyer Behavior
Whereas emotional factors play a large role in B2C purchases, B2B purchasing decisions tend to be less emotional and more task-oriented than consumer buyer markets. Business customers often look for specific product attributes such as economy in cost and use, productivity, and quality. Additionally, B2B purchasers generally spend more money, as the buying process tends to be more complex and lengthy.
Buyer-Customer Relationship
While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. Sales representatives and marketers are often assigned to market to individuals who act as influencers or decision-makers in the customer organization. The bulk of a consumer’s interaction with a brand typically happens via an advertisement, promotion, or transaction. In contrast, B2B marketing can include numerous meetings between the seller and buyer before a transaction occurs.
For example, B2B marketers often present products and their benefits in private presentations to key decision-makers. The B2B organization may also invite prospects and customers to public or private events to facilitate further conversations. As a result, confidence and trust are gradually built between the seller and buyer over a period of time. Significant time and money are spent during the evaluation and selection process, resulting in strong brand loyalty among B2B customers.
Communications Channels
Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two, with substantial ramifications. The evaluation and selling process for B2B purchases are longer and more complex than consumer purchases. However, business marketing generally entails shorter and more direct channels of distribution to target audiences. Different aspects of the promotional mix can be easily personalized due to the relationship between a B2B salesperson and the individual buyer.
Customer Event: Promotional channels such as events provide ways for B2B sellers to move prospects along the buying process.
Most business marketers commit only a small part of their promotional budgets to general advertising, usually through direct marketing efforts and trade publications. For example, a business marketer may allocate spending to banner advertising or paid search. Similar to consumer ads, these advertisements lead to landing pages, where marketing messaging aims to convince web visitors to submit a form, download a brochure, or register for a webcast. While business advertising is limited, it helps generate leads that marketing can pass along to sales representatives.
Similarities between B2C and B2B Marketing
Marketing to a business and marketing to an individual are similar in terms of the fundamental principles of marketing. Both B2C and B2B marketing objectives reflect the fundamental principles of the marketing mix, and in both situations, the marketer must always:
Successfully match product or service strengths with the needs of a specific target market
Position and price products or services to align products and service offerings with the market
Communicate and sell products or services so that they effectively demonstrate value to the target market
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onground marketing | Door To Door Marketing Supplier parbhani
