Tag: Goregaon East

Business To Business marketing Professional Goregaon East | Business To Business marketing Professional mumbai

Business To Business marketing Professional Goregaon East

Fulcrum Marketing is a strategic Business To Business marketing Professional Goregaon East. Our team of marketing consultants also specialise in marketing planning and Business To Business marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Business To Business marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Business To Business marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Business To Business marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Business To Business marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Business To Business marketing,Business To Business marketing Professional Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Business To Business marketing 

Business To Business marketing Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Business To Business marketing Plan and Business To Business marketing Strategy

Business To Business marketing Professional mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

 

Business To Business marketing, Business To Business marketing Professional, Business To Business marketing Professional , Business To Business marketing Professional Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Business to consumer marketing Solutions Goregaon East | Business to consumer marketing Solutions mumbai

Business to consumer marketing Solutions Goregaon East

Fulcrum Marketing is a strategic Business to consumer marketing Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and Business to consumer marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Business to consumer marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Business to consumer marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Business to consumer marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Business to consumer marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Business to consumer marketing,Business to consumer marketing Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Business to consumer marketing 

Business to consumer marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Business to consumer marketing Plan and Business to consumer marketing Strategy

Business to consumer marketing Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

 

Business to consumer marketing, Business to consumer marketing Solutions, Business to consumer marketing Solutions , Business to consumer marketing Solutions Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

general trade marketing Solutions Goregaon East | general trade marketing Solutions mumbai

general trade marketing Solutions Goregaon East

Fulcrum Marketing is a strategic general trade marketing Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and general trade marketing for all types of business of any size.

Strategy & Planning

With countless ways to promote your business, the right strategy keeps you on track for the best result.

Having a creative idea that solves a problem for a brand doesn’t just happen. It starts by having a direction and identifying what the issues are, before you can address them. That’s where we thrive. Our team has the experience of working with brands of all sizes to find creative solutions that make sense. We aren’t focused on winning awards. Instead, we’re more interested in creating results that can actually be measured.

Branding

There’s more to building a brand than just a logo and website. We’ll create the right tone and design to attract the target audience you want, and properly flow it throughout all campaigns and elements we create. Having the right look and feel in place can be the difference between attracting new customers and being lost in the clutter of other businesses.

Consumer Relationship Marketing

In today’s digital world, finding and retaining customers requires a bit of finesse. Our team has the expertise to create a real experience with your target audience that builds a long-lasting and profitable relationship with your brand. We know how to speak to customers, but listening to them can be just as important to ensure they get the experience they want.

Event Planning & Management

A good experience can go a long way in cementing a foundation between a brand and its audience. No one knows this better than our team. That’s why we make sure to never overlook even the smallest detail at any brand event. A properly executed event will leave a target audience with a good memory – which means a better brand recall when they’re in the market to buy something.

Media Planning & Strategy

Beautifully designed ads need to be seen in order to be effective. That’s where media planning and strategy is vital to its success. Before we can design something that looks good, we pay close attention to who we are trying to attract. Our team at Fulcrum works hard to find the most effective strategy that will resonate with your target audience, inspire action, and maximize the money being spent on ad space to ensure efficient results, every time.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a general trade marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

general trade marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

general trade marketing,general trade marketing Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

general trade marketing 

general trade marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

general trade marketing Plan and general trade marketing Strategy

general trade marketing Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Residential & Commercial Market

Goregaon East has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from residential complexes and apartments to villas and houses.
The vicinity of Goregaon East is a perfect blend of old and new, housing several antiquated bungalows, low-budget apartments, and pricey high-rise complexes, proving that there is something for everyone.
The current sales trends for multi-storey apartments fall within the range of Rs 15,100 to 16,550 per sq. ft. Residential houses fall within the bracket of Rs 10,450 to 21,715 per sq. ft.
Monthly rentals vary from approximately Rs 16,500 to 27,000 for a 1 BHK, and Rs 35,000 to 75,000 for 2 and 3 BHKs.
Commercial space in Goregaon East typically costs anywhere from Rs 13,300 to 15,200 per sq. ft. Leasing commercial space may cost between Rs 75 to Rs 105 per sq. ft.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

 

general trade marketing, general trade marketing Solutions, general trade marketing Solutions , general trade marketing Solutions Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Lead Generation Professional Goregaon East | Lead Generation Professional mumbai

Lead Generation Professional Goregaon East

Fulcrum Marketing is a strategic Lead Generation Professional Goregaon East. Our team of marketing consultants also specialise in marketing planning and Lead Generation for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Lead Generation Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Lead Generation Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Lead Generation Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Lead Generation Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Lead Generation,Lead Generation Professional Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Lead Generation 

Lead Generation Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Lead Generation Plan and Lead Generation Strategy

Lead Generation Professional mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

 

Lead Generation, Lead Generation Professional, Lead Generation Professional , Lead Generation Professional Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Sales Support Solutions Goregaon East | Sales Support Solutions mumbai

Sales Support Solutions Goregaon East

Fulcrum Marketing is a strategic Sales Support Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and Sales Support for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Sales Support Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Sales Support Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Sales Support Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Sales Support Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Sales Support,Sales Support Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Sales Support 

Sales Support Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Sales Support Plan and Sales Support Strategy

Sales Support Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

 

Sales Support, Sales Support Solutions, Sales Support Solutions , Sales Support Solutions Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Market sales Solutions Goregaon East | Market sales Solutions mumbai

Market sales Solutions Goregaon East

Fulcrum Marketing is a strategic Market sales Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and Market sales for all types of business of any size.

Sales management is about process. Process, when done correctly, is boring. The 90% of the time that a sales manager spends on process creates the opportunity for him or her to be magical the 10% when sales leadership is necessary.

How to Manage Sales People

Management and leadership in the role of sales are not the same thing. Different goals, different skills and different muscles. For sales management, I believe you are working on the execution of a process. Think of it like manufacturing. There is a design and engineering phase and then there is a production phase. The production phase is about efficiency and quality control. Sales management is what happens in the production phase of sales. To successfully manage sales people during this production phase I recommend the following:

1 Drive to a Step Process
Just like manufacturing, when you go to production phase, you set up a series of linked
processes. In each process there are requirements to be completed in one step before you can go to the next step. Sales management’s role is to ensure that we are following the process and that this execution is efficient and meets quality standards.

2 Only Focus on the Gaps
It is tempting to try to armchair quarterback every deal in a weekly meeting with sales
people. Don’t. The sales management process should be pointing out gaps in either the information that is supposed to be gathered in a particular step of the sales process, the people who are engaged, or how long that step is taking in comparison to your expectations. Focus on just those gaps. If there are no gaps, then the process is working. Focus on only those accounts with gaps.

Compliance and Coaching Are Different

Coaching to solve gaps is a different exercise than ensuring that the machine is working. If you are brainstorming a solution for handling a thorny prospect or a stuck deal, set a separate meeting time. Production discussions are about running the machine, period.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Market sales Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Market sales Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Market sales Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Market sales Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Market sales,Market sales Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Market sales 

Market sales Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Market sales Plan and Market sales Strategy

Market sales Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Residential & Commercial Market

Goregaon East has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from residential complexes and apartments to villas and houses.
The vicinity of Goregaon East is a perfect blend of old and new, housing several antiquated bungalows, low-budget apartments, and pricey high-rise complexes, proving that there is something for everyone.
The current sales trends for multi-storey apartments fall within the range of Rs 15,100 to 16,550 per sq. ft. Residential houses fall within the bracket of Rs 10,450 to 21,715 per sq. ft.
Monthly rentals vary from approximately Rs 16,500 to 27,000 for a 1 BHK, and Rs 35,000 to 75,000 for 2 and 3 BHKs.
Commercial space in Goregaon East typically costs anywhere from Rs 13,300 to 15,200 per sq. ft. Leasing commercial space may cost between Rs 75 to Rs 105 per sq. ft.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

 

Market sales, Market sales Solutions, Market sales Solutions , Market sales Solutions Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

house2house marketing Professional Goregaon East | house2house marketing Professional mumbai

house2house marketing Professional Goregaon East

Fulcrum Marketing is a strategic house2house marketing Professional Goregaon East. Our team of marketing consultants also specialise in marketing planning and house2house marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a house2house marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house2house marketing Professional . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

house2house marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house2house marketing Professional . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

house2house marketing,house2house marketing Professional Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

house2house marketing 

house2house marketing Professional

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

house2house marketing Plan and house2house marketing Strategy

house2house marketing Professional mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

 

house2house marketing, house2house marketing Professional, house2house marketing Professional , house2house marketing Professional Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

house to house marketing Solutions Goregaon East | house to house marketing Solutions mumbai

house to house marketing Solutions Goregaon East

Fulcrum Marketing is a strategic house to house marketing Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and house to house marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a house to house marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , house to house marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

house to house marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and house to house marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

house to house marketing,house to house marketing Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

house to house marketing 

house to house marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

house to house marketing Plan and house to house marketing Strategy

house to house marketing Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.

It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.

The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.

This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.

The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.

The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.

The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.

An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

 

house to house marketing, house to house marketing Solutions, house to house marketing Solutions , house to house marketing Solutions Goregaon East mumbai,Goregaon East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

dabbawala Marketing Solutions Goregaon East | dabbawala Marketing Solutions mumbai

dabbawala Marketing Solutions Goregaon East

Fulcrum Marketing is a strategic dabbawala Marketing Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and dabbawala Marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a dabbawala Marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , dabbawala Marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

dabbawala Marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and dabbawala Marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

dabbawala Marketing,dabbawala Marketing Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

dabbawala Marketing 

dabbawala Marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

dabbawala Marketing Plan and dabbawala Marketing Strategy

dabbawala Marketing Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Residential & Commercial Market

Goregaon East has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from residential complexes and apartments to villas and houses.
The vicinity of Goregaon East is a perfect blend of old and new, housing several antiquated bungalows, low-budget apartments, and pricey high-rise complexes, proving that there is something for everyone.
The current sales trends for multi-storey apartments fall within the range of Rs 15,100 to 16,550 per sq. ft. Residential houses fall within the bracket of Rs 10,450 to 21,715 per sq. ft.
Monthly rentals vary from approximately Rs 16,500 to 27,000 for a 1 BHK, and Rs 35,000 to 75,000 for 2 and 3 BHKs.
Commercial space in Goregaon East typically costs anywhere from Rs 13,300 to 15,200 per sq. ft. Leasing commercial space may cost between Rs 75 to Rs 105 per sq. ft.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.
An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan

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face to face marketing Solutions Goregaon East

Fulcrum Marketing is a strategic face to face marketing Solutions Goregaon East. Our team of marketing consultants also specialise in marketing planning and face to face marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. 

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and face to face marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

Implementing a face to face marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , face to face marketing Solutions . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

face to face marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Door to Door Marketing Strategy

Nowadays it’s very common to think of door to door sales as a dead technique. New generations don’t even know it actually exists. But what people don’t realize is that knocking on doors is actually the best training you can have in sales. It’s a tough activity, but it’ll teach you the best lessons to be successful in sales. Also, right now the majority of the marketing is done by e-mail, radio, and television; that’s why real human contact is sometimes more effective!

 

Door to Door Marketing Plan

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and face to face marketing Solutions . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

face to face marketing,face to face marketing Solutions Goregaon East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Goregaon East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Goregaon East, mumbai

brand management agency

Fulcrum is a brand management agency in mumbai. We add industry, expert planning and common sense to creativity. We deliver tangible, not tangential, brand management services that shape reputations and build brands. As craftspeople rather than brand management people, we adapt our ways of working to individual projects, not the other way round. We apply the right amount of methodology to the creative process. The discipline of deadlines and budgets keep our feet on the ground, but we also know when to abandon the rules, and follow our instinct. While our strategist, planners and creatives are busy creating the next mega-brand or marketing campaign, our project managers stay in touch with our clients, and reality.
Before we work to understand a client’s brief, we work to understand the client. We get under the skin of the organisation. We get a feel for their purpose and personality. With skill and experience, we ask the right questions, to ensure our brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Our first reaction to a brief is often to pull it apart. Deconstructing it to isolate the component parts, and refine the proposition. Throughout the process we think technically, as well as strategically and creatively. And as creative barriers are broken, budgetary and timing controls are strictly adhered to.

A brand management process for success

A brand management process for success

Productive and efficient are two words to describe Fulcrum, but we’re far from a production line. Each item we produce is an original, made to meet the precise needs of a particular client and their brief. We relish a blank canvas, but we’re equally concerned with quality control and productivity. And if brand management sounds like something to cramp your style, or constrain your creativity, we urge you to think again. Fulcrum’s brand management services provide a bigger, better backdrop for the truly big idea. The result is more impact, closer engagement and more memorability. Not the equivalent of a creative straightjacket.
We believe any idea is possible. Whatever pops up in the mind can pop onto the screen, or sheet of paper. We could espouse the virtues of brand personality and core values. But we’re not big on hackneyed industry talk. We’d rather tell you how effective brand management can place your brand and marketing communications in another dimension. We’ll show you how to achieve consistently high standards, without stifling creativity. And we’ll put in place standards and guidelines that connect with everyone in your organisation. To us, brand management is more than a casual gesture, it’s a warm embrace.

Available at any time, from anywhere

Available at any time, from anywhere

At Fulcrum, we think in the round. We must, these days. We always put the fundamentals in place. For example, when we create an ad campaign, we consider how it will look on screen and on paper. And how about weeny broadsheet ads? And super-size billboards? When we create a new brand identity, we provide Crystal Mark instructions. We cover all touch points, from tone of voice to typography. And from image rights to the opacity of a given Photoshop filter. We prepare brand assets in scalable formats, available 24/7, to anyone, everywhere. While this level of detail sounds pedantic, it sets Fulcrum’s brand management services apart. It keeps our pencil sharp, and our clients in the headlines, for the right reasons.
If you’re passionate about brand management, we want to talk to you. We can help you develop a vision of where you want to go. We can inspire your people to get there. We’ll explain how we get the right balance between thinking, managing and creating. We’ll describe how we build internal support for change. How we make sure people live your brand, so its promise is delivered in practice. We’ll show you how we use media – old, new and not invented yet. We’ll demonstrate our enthusiasm and total commitment. And we’ll expect you to do the same.

Is brand management on your agenda?

Is brand management on your agenda?
If you accept that Fulcrum looks good on paper (and on screen) please arrange to meet us in person. We can come to you armed with insights, ideas, and case studies. Or you can come to us. We’ll share our experiences and discuss ways we can work together to improve your communication and marketing activities through more efficient brand management.

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

face to face marketing 

face to face marketing Solutions

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

face to face marketing Solutions mumbai

Goregaon East, mumbai

The overall real estate boom in the city of Mumbai has led to the phenomenal transformation of the suburb of Goregaon East, from an erstwhile ‘Gaon’ (village) to a blossoming neighbourhood. This locality boasts of a centralised location, great connectivity, a slew of housing projects, and affordable property prices, making it one of Mumbai’s most attractive residential localities.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

This area houses the Goregaon train station on the Western Line of the intricate network of Mumbai Suburban Railway, and is bracketed on either side of the railway line by the cardinal Western Express Highway and the arterial Linking Road, providing for easy accessibility and hassle-free commute.

Goregaon’s transcendent change has been spurred by a series of development activities in this locality, including the establishment of the famous integrated film studio complex, Film City, and the construction of several housing colonies like the picturesque Aarey Milk Colony, which lies on the fringe of the evergreen Sanjay Gandhi National Park.

The wide variety of housing facilities in Goregaon East, ranging from the monumental Oberoi Garden City project (a massive township sprawling over 80 acres) to the Nagari Nivara Parishad (NNP) project at New Dindoshi (a housing scheme for the lower-middle class), has attracted lots of people engaged in different professions and enjoying different lifestyles, thus creating a truly diverse and culturally rich residential district.

The civic and social infrastructure in this area has evolved in the past few decades, housing some of the best malls, schools, and hospitals in the city.

Key projects in this locality are:

Romell Umiya Grandeur
DB Orchid Woods
Oberoi Woods
Oberoi Esquire
Oberoi Exquisite

Connectivity and Transit Points

Goregaon East is quickly becoming one of Mumbai’s most preferred residential destinations due to the central location and excellent accessibility it enjoys.
It is one of the stations on the Western Line of Mumbai’s local railway network, which connects it to the likes of Jogeshwari and Malad. The railway station at Thane lies 12 km away from this area, and many interstate and intrastate trains operate from here.
The local BEST buses ply from various bus stops, taking commuters to different parts of the massive locality. Bus numbers 452, 451, and 342 begin at the Goregaon (E) station, and travel throughout the area of Goregoan, halting at Mayur Nagar, Adarsh Nagar, and Kokan Vikas Mandal respectively.
This locality is flanked by the Western Express Highway (WEH), which opens to the National Highway 8 (NH-8), taking commuters from Mumbai to Delhi. This road passes through most of the Central Business Districts in Mumbai, and connects Goregaon to Andheri, Bandra, Dahisar, and Vileparle. Shahar Elevated Access Road (SEAR) is connected to the WEH through tunnels and a bridge, and takes commuters to the Sahara International Airport.

Major Landmarks

Film City

Sanjay Gandhi National Park

Chhota Kashmir

Aparajita Durga Puja Samiti

Oberoi Mall

Factors for Growth in the Past

Many decades ago, Goregaon was primarily a mango and guava plantation, filled with acres of lush greenery and dense trees. This was then bought over by the Maharashtra government, and was handed over to the Mumbai Housing Board in the 1950s. This area was sparsely populated until the early 1970s, when residential localities in the form of ‘nagars’ began to spring up.
The housing boom of the 1980s saw expansion in terms of real estate and population density. In the East, newer areas such as Dindoshi, Gokuldham, Yashodham, Saibaba Complex, and the Oberoi Garden City, each boasting of vast residential complexes and state-of-the-art amenities, began to bloom. More recently, developers constructed a housing society for the lower-middle income group, called the Nagari Nivara Parishad (NNP) at New Dindoshi.
The primary reason for the growth spurt in this locality is the space crunch in the prime neighbouring residential locales of Andheri and Bandra. Developers were looking to start new projects in relatively new areas, thus closing in on Goregaon East.
The development of Oberoi Mall and several high-end hotels such as the Westin, along with the opening of the world’s most popular coffee-shop chain, Starbucks, has led to an unprecedented increase in realty prices and demand.

Residential & Commercial Market

Goregaon East has been a thriving residential locality since the time of independence, and the dominant property type in this area varies from residential complexes and apartments to villas and houses.
The vicinity of Goregaon East is a perfect blend of old and new, housing several antiquated bungalows, low-budget apartments, and pricey high-rise complexes, proving that there is something for everyone.
The current sales trends for multi-storey apartments fall within the range of Rs 15,100 to 16,550 per sq. ft. Residential houses fall within the bracket of Rs 10,450 to 21,715 per sq. ft.
Monthly rentals vary from approximately Rs 16,500 to 27,000 for a 1 BHK, and Rs 35,000 to 75,000 for 2 and 3 BHKs.
Commercial space in Goregaon East typically costs anywhere from Rs 13,300 to 15,200 per sq. ft. Leasing commercial space may cost between Rs 75 to Rs 105 per sq. ft.

Major Challenges

The transformation of this locality from a sleepy corner of the city to a mushrooming residential locality has come at the cost of open land and free spaces. The expansion of Goregaon East has led to the deforestation of countless acres of trees and plantations, and lush greenery is being replaced by concrete blocks and stones. This has led to the congestion of roads, increasing traffic, and pollution.

Factors for Growth in the Future

The renovation of the Goregaon railway station has been slated for completion by the end of this year, promising commuters a foot-over-bridge across platforms, escalators, new platforms, and the beginning of the services provided by the Harbour Line. This will enhance connectivity and reduce travel time.
An upcoming residential project in Goregaon, Sunteck City, is a joint venture between Suntech Realty Ltd. and Disney Consumer Products (India). This project is going to emulate the structure and style of Disneyland, with similar interiors and decorations. This is going to attract a new breed of commercial property investors as well as home-seekers, guaranteeing an increase in residential property value.

 

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Door to Door Marketing Strategy, Door to Door Marketing Plan