Tag: general trade marketing Team

Business Parks Marketing | general trade marketing Team Garodia Nagar

Retail and In-Store promotion Agency, Business Parks Marketing | general trade marketing Team Garodia Nagar

We help brands to connect with consumers at the point of purchase – driving incremental sales, Business Parks Marketing & general trade marketing Team creating new consumers and brand advocates.

At Fulcrum, we are experts in the indian retail environment. As a retail and in-store agency with an in depth knowledge of product sampling, retail promotions and product demonstrations – our nationwide teams can drive sales for your brands at the till.

If you’re looking to showcase your brand within existing retailer channels, or build a whole new audience, we can help you get there.

Our expert staff are experienced with grocery, FMCG, consumer electronics, motor, toys, health and beauty brands and all hold relevant Food Handling and food certification. As a specialist retail and in-store agency, Fulcrum holds full FSSAI certification.

We also provide branded sampling stands and merchandise production, uniforms, freight, storage and logistics to ensure a smooth rollout of your campaign.

With a focus on inspiring action in consumers and delivering actual results, we ensure that we build in measurement, reporting and amplification to maximise ROI for clients.

Speak to us about how we can help you deliver in-store sampling, retail promotions, product demonstrations, travel retail promotions, retail staff, brand ambassadors and retail events.

Small Business Brand Marketing:Business Parks Marketing | general trade marketing Team Garodia Nagar

5 Tips For Taking Your Brand to Market

Part 1 of our Brand Basics for Small Business series, we covered the crucial first steps to setting up your brand. Once you’ve taken those initial steps and got your brand off the ground, the next stage is to start marketing, in order to raise awareness of your brand, build a customer base, and drive sales for your business. To help you get started, we’ve got five important tips for taking your brand to market.

Tip 1: Get your messaging right

In business, first impressions mean a great deal – so what your initial marketing communicates about your brand will shape the (usually lasting) opinion potential customers form about your brand.

Spend time developing clear, compelling brand messaging that succinctly communicates your brand, ties in with your brand identity, and is relevant to your target audience. Bear in mind that as your brand develops and grows, you’ll need to be able to continue delivering this messaging consistently across all platforms, so getting it right in the early stages is essential.

Tip 2: Choose the right channels

Small businesses are faced with a vast array of potential marketing tactics through which to promote their brand. From digital marketing to direct mail, the key is to identify those channels that are most appropriate to your brand – and are most likely to attract the attention of potential customers. This is where thorough market research (discussed in Part 1) is vital, as you’ll need a clear understanding of your target audience and what channels have the best chance of reaching them.

Potential marketing channels include email marketing, brochures and flyers, social media, event marketing and many more. For some ideas on using a selection of these channels successfully, check out our Guide to Becoming Marketing Active.

Tip 3: Provide clear calls to action – and incentives for following them

Whether your call to action is driving traffic to your website, encouraging email newsletter opt-ins, or increasing your social media following, you need to make this call to action as clear and straightforward as possible. Confusion or ambiguity is an immediate turn-off, so make sure you spell out exactly what people need to do and how to do it.

Behind every call to action, you need to answer the question that is inevitably on the minds of your audience: “what’s in it for me?”. By providing compelling incentives for performing the desired action, your audience is much more likely to follow your lead.

Tip 4: Go for the highest quality you can afford

While budget will always play an important role in small business marketing considerations, opting for cheap-looking, inferior quality marketing materials can do considerable damage to your brand in both the short-term and the long-term. At this early stage it’s important to remember that, as mentioned above, first impressions are critical.

Quality doesn’t just extend to the physical materials on which your marketing is delivered. Skimping on components like copywriting or design can be just as off-putting as cheap paper, so avoid cutting costs by doing it yourself. If price is an issue, consider taking a ‘less is more’ approach and focusing on doing a few key tactics well.

Tip 5: Know your goals from the outset

Before you commence any type of marketing, you need to know what you want to achieve from this activity. Once you’ve established a set of clearly defined goals, you will be able to identify the steps you need to take to achieve these targets.

When setting marketing goals, it’s important to choose targets that are achievable, as well as ensuring you are as clear as possible about your goals. Be specific about what each goal involves and outline timeframes for achievement to work towards. In addition, it’s vital to make sure your marketing goals are easy to track and measure.

While there are many other areas you’ll need to consider before embarking on a marketing strategy, taking time to focus on these five areas will provide you with a strong starting point on which to build.

Stay tuned for the final part of our Brand Basics series, in which we’ll be looking at how to maintain your brand in the long term.

We’d love to hear your experiences of taking a brand to market – if you’ve got your own tips, why not share them with the MIH community? Get in touch by leaving your comments below…

 

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Business Parks Marketing

Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions

Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

| Business Parks Marketing consultant Garodia Nagar

Business Parks Marketing | general trade marketing Team Garodia Nagar

| Business Parks Marketing consultant Garodia Nagar

Marketing idea an tips , info , case study

 

Search Manpower Recruitment Services in pune

Search Manpower Recruitment Services in pune
Specialisations

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Profiling the Right People for Every Profession

Our Story

Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.

Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.

What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.

Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.

OUR BELIEVES

Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships.
This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.

Focus

At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.

Vision

What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.

 

Mission

Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.

Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.

Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.

 

Principles of Marketing

Effective marketing techniques

Marketing communication Strategies and Planning

Promotion: Integrated Marketing Communication

Marketing Management and Strategic Planning

Marketing Strategy

ADVERTISING AND PROMOTIONS

 

 

Retail Management

Entrepreneurship and Innovation

Small Business Management

Business Plan Development Guide

Small Business and Entrepreneurship

Human Resource Management

Introduction to Business

Principles of Management

Business Parks Marketing | general trade marketing Team Garodia Nagar

Marketing Management firm Garodia Nagar

general trade marketing Team consultant Garodia Nagar

Interactive marketing consultant Garodia Nagar

Business To Business marketing Garodia Nagar

Marketing Management firm consultant Garodia Nagar 

retailer marketing Team consultant Garodia Nagar

Interactive marketing consultant Garodia Nagar

Business To Business marketing consultant Garodia Nagar

house to house marketing Campaigns consultant  Garodia Nagar

direct Response marketing Campaigns consultant Garodia Nagar , guerrilla marketing Campaigns consultant Garodia Nagar

Business Parks Marketing consultant Garodia Nagar, general trade marketing Team Garodia Nagar

society Marketing Program | Local Marketing Team in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing Program | Local Marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Social Media Marketing Internship

Responsibilities and Duties

 

Selected intern’s day-to-day responsibilities include:

  1. Manage and maintain the organization’s social media accounts
  2. Write and optimize content for social networking accounts such as Twitter and Instagram
  3. Post interesting and related stuff regularly
  4. Build and execute social media strategy through competitive and audience research
  5. Work on product branding
  6. Engage in social media profile management
  7. Basic knowledge of Graphic Design/ Photo or Video Editing will be a huge plus

 

Requirements

  1. Well acquainted with all Social Media platforms.
  2. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  3. Demonstrable social networking experience.
  4. Willingness to learn, team player and positive attitude.
  5. Fluency in English. 

Benefits

After completion of internship we can offer you a full time position with full salary

Categories

Number of internships/jobs available:  4

Categories: Digital Marketing,Social Media Marketing,MBA,

 

society Marketing Program | Local Marketing Team in pune

 

Local Marketing Team, home2home marketing, Product marketing firm, Field marketing, b2c marketing, general trade marketing Team, society Marketing Program, industrial marketing Program, Corporate Marketing Program, Park Marketing Program, railway Marketing Program, B2B marketing Program , Handbill Distribution Program , one2one marketing Program, pune , mumbai

society Marketing Program | Local Marketing Team in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, society Marketing Program | Local Marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

STREET TEAMS

Generate buzz and capture new audiences with on-the-ground streets teams who are ready to deliver brand messages.

Street team marketing is an interactive and effective way to build new relationships with target consumers. It encourages face-to-face engagement, builds brand awareness, and brings a brand or promotion directly to consumers where they work, live and play.  With more than 10 years of street team staffing experience, Fulcrum can assemble an energetic and enthusiastic group of individuals who can hit the ground running and get the job done.

 

In addition to providing street team staff, Fulcrum can help our clients reach their campaign goals by hiring a local street team manager who can assist with:

Here are just a few examples where street team marketing thrives:

  • FESTIVALS
  • MALL
  • SOCIETY 
  • RETAIL STORE
  • COMMUNITY EVENTS
  • COLLEGE CAMPUSES
  • CONCERT VENUES
  • TAILGATE AREAS
  • RETAIL LOCATIONS
  • HIGH FOOT-TRAFFIC PUBLIC SPACES
  • COMMUTER TRAIN-STATIONS AND SURROUNDING AREAS
Fulcrum’s street teams have successfully delivered the type of results our clients dream of, helping to cement their brands in the minds of target consumers and creating the right type of buzz and media attention.
  • ROUTING (FINDING AND DESIGNATING IDEAL LOCATIONS FOR STREET TEAMS)
  • EVENT LOGISTICS (TRUCK RENTAL, SHIPPING/RECEIVING MATERIALS, MATERIALS TRANSPORT, INVENTORY, STORAGE FACILITY)
  • TEAM MANAGEMENT

 

society Marketing Program | Local Marketing Team in pune

 

Local Marketing Team, home2home marketing, Product marketing firm, Field marketing, b2c marketing, general trade marketing Team, society Marketing Program, industrial marketing Program, Corporate Marketing Program, Park Marketing Program, railway Marketing Program, B2B marketing Program , Handbill Distribution Program , one2one marketing Program, pune , mumbai

house to house marketing Campaigns | general trade marketing Team in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing Campaigns | general trade marketing Team in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

8 Things to Consider Before You Run a Game-Based Promotion

What are Your Goals?

First things first. You need to know why you’re running a game-based promo.

There are a ton of different marketing goals you can achieve with a game-based promotion, including:

  • Increasing purchase frequency
  • Increasing basket size
  • Growing your email list
  • Driving loyalty acquisition
  • Educating consumers

You need to decide which goals are most important, and prioritize them to maximize your ROI.

2. What’s Your Budget?

Here are the components you’ll want to consider when budgeting:

  • Development
  • Graphics & animation
  • Legal & administrative fees
  • Hosting
  • Tech support

A good vendor should include these costs in their quote, but be sure to ask if any of these services are “add-ons.”

In addition to budgeting for the promo build, you’ll want to consider media spend, prize acquisition, and fulfillment. Some vendors will take care of prize acquisition & fulfillment, but there is typically an added cost depending on the number and size of prizes.

3. How Will You Drive Traffic?

Your game-based promotion is like a big event. It doesn’t matter how cool it is — if you don’t tell anyone what’s happening, they’re not going to show up.

There are a number of different tactics you can use to promote your game-based marketing promo including:

  • Banner ads
  • Email blasts
  • Assets on your website
  • Sweepstakes forums
  • Social media posts & ads
  • In-store marketing

You can also encourage participants to share your promotion with their friends and family. Just provide an incentive, like extra game-plays or chances to win. This helps spread word organically. This tactic isn’t a magic pill, but every click counts, right?

4. How Will You Measure Success?

It’s important to know how you’ll define success before you start, so you have a baseline to evaluate your promotion’s results.

Keep your KPIs aligned with your original goals. For example, if your goal was to drive loyalty acquisition, you should measure success based on the number of new loyalty members — not the number of people who registered for the promotion.

5. What About Prizing?

Prizing is a critical part of your game-based promo planning.

It’s what gets consumers to register in the first place, and often what keeps them engaged — so it has to be strategic.

There are three things to consider when thinking about prizing.

1. What will the structure be?

Your prize structure should be determined based on your objectives.  For example if your goal is to generate repeat traffic, then you should consider a higher quantity of prizes which are awarded more frequently.

2. What will you offer?

Unless your target consumer is everyone, you need to think about what prizes will generate the most valuable leads for your business. Offering too general a prize can result in high registration rates, but ultimately leave you with a list of prize hunters — not qualified leads.

3. Will you find a prize partner?

A prize partner can be a huge asset for your promotion — from reducing costs associated with prizing to kicking in cash to feature their products. But to get them on board, you need to offer value in return.

Free Download: Choosing the Right Prize Worksheet

6. Do You Need a Vendor?

Planning, developing, maintaining, and administering an game-based marketing promo is a considerable amount of work.

If you’re planning to handle the project in-house you need to make sure you have enough bandwidth. You’ll need people to handle sweeps strategy, development, technical support, prize acquisition & fulfillment, legal requirements (i.e. rules and regs etc.), administration, and reporting.

If you decide to go with a vendor, be sure to choose one with a background in game-based promotions. Check out our tips for choosing the right vendor here.

7. How Will You Convert Registrants into Customers?

Yup, game-based promotions will achieve a variety of different marketing goals. But the real reason we do campaigns like this is to sell stuff.

You need to have a plan for converting players into customers.

There are a variety of ways you can educate consumers and prompt them to buy. But the best way is to reward for purchase.

Some tactics you can use to reward for purchase are:

  • Pin-on-pack
  • UPC
  • Photo receipts
  • Loyalty integration

Having a direct tie to sales not only helps drive a sales lift, it also makes it easier to measure your promo’s ROI.

8. What Will You Do With The Data You Collect?

Game-based marketing will yield a ton of data about your consumers. You can collect everything from basic demographic information to product and shopping preferences.

One of the best use cases for game-based marketing data is targeted ads based on product preferences. Promotions like build-your-own-grand-prize sweepstakes provide a ton of information about a customer’s shopping preferences — information you can use to target them with personalized offers and ads after the promotion ends.

 

house to house marketing Campaigns | general trade marketing Team in pune

 

general trade marketing Team, Business Parks Marketing, Marketing Management firm, Business To Business marketing, Interactive marketing, retailer marketing Team, house to house marketing Campaigns, direct Response marketing Campaigns, guerrilla marketing Campaigns, tech parks Marketing Campaigns, dabbawala Marketing Campaigns, corporate office Marketing Campaigns , Flyer Distribution Campaigns , one 2 one marketing Campaigns, pune , mumbai