general trade marketing firm Pokhran Road No. 1
Fulcrum Marketing is a strategic general trade marketing firm Pokhran Road No. 1. Our team of marketing consultants also specialise in marketing planning and general trade marketing for all types of business of any size.
Brand Strategy: Build a Powerful Brand
Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.
| Research Interview customers and SMEs Primary, secondary research | Messaging Tell your story convincingly Maintain campaign consistency | Brand Expression Create a visual representation of your brand |
We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.
Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.
While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.
Implementing a general trade marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , general trade marketing firm . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
general trade marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
| Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. | Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. |
| Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. | Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. |
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and general trade marketing firm . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategyDecide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers | Write a marketing execution planHow to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives |
Marketing on a tight budgetHow to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing | Marketing your business in PuneHow to market your business effectively in pune including researching your target audience and establishing new contacts |
general trade marketing,general trade marketing firm Pokhran Road No. 1Get in touch with us, we would love to discuss your marketing needs.We love a good coffee and a challenge, so would behappy to meet up with you face to face.Marketing Company in Pokhran Road No. 1Call Us :-08433772261 |  Pokhran Road No. 1, Thane |
B2B Marketing:Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer. | Face To Face Marketing :face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing. | Product Sampling :Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. |
Dealer Marketing:Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success. | Direct Marketing:we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality. | Guerrilla Marketing:When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results |
Retail Marketing:Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. | Direct Selling :Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product | Retail Audits & Merchandising: Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. |
Door To Door Marketing :Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, | Product Demonstrations:As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. | Street Marketing:We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around |
general trade marketing
general trade marketing firm
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
general trade marketing Plan and general trade marketing Strategy
general trade marketing firm Thane
Pokhran Road No. 1, Thane
Overview:
Pokhran Road No 1, a popular residential investment destination, situated in the south-western parts of Thane. It enjoys superb connectivity to Navi Mumbai as well as to the Eastern and Western suburbs of Mumbai. Its cosmopolitan culture, presence of famous hospitals, easy accessibility of mega multiplexes and great weekend getaways makes it an attractive investment destination. It comes under the jurisdiction of Thane Municipal Corporation which looks after the civic works of the area. Vartak Nagar, Lokmanya Nagar, Yashodhan Nagar, Samata Nagar, Hanuman Nagar, Shivaji Nagar are its neighbouring localities while Thane, Majiwada, Manpada, Naupada, Kolshet, Patlipada, etc. are the prominent localities. Eastern Express Highway is also passing nearby the locality. Some of the leading developers present in this region are Cosmos, Dosti, Unnati, Raymond, Shapoorji Pallonji, etc. Pokhran Road No 1 is divided into Pokhran Road No 1 and 2. Pokhran Road No 1 starts from the left of Cadbury Junction signal and Pokhran Road No 2 starts from Majiwada. Due to its proximity to Eastern Express Highway, it is well connected to the eastern suburbs and South Mumbai. One can reach business areas such as SEEPZ and Powai SEZ through the Eastern Express Highway and other important arterial roads in Mumbai such as JVLR. Pokhran Road No 1 is also near to Dombivali and Ambarnath which are important business areas in Thane. Some of the key residential projects in Pokhran Road Number 1 are Dosti Vihar Phase IV, Vihang Garden, Kalpataru Siddhachal Elite, Raymond Codename Beyond, Raunak Residency, Ashar Metro Towers among others.
Pokhran Road No 1, a popular residential investment destination, situated in the south-western parts of Thane. It enjoys superb connectivity to Navi Mumbai as well as to the Eastern and Western suburbs of Mumbai. Its cosmopolitan culture, presence of famous hospitals, easy accessibility of mega multiplexes and great weekend getaways makes it an attractive investment destination. It comes under the jurisdiction of Thane Municipal Corporation which looks after the civic works of the area. Vartak Nagar, Lokmanya Nagar, Yashodhan Nagar, Samata Nagar, Hanuman Nagar, Shivaji Nagar are its neighbouring localities while Thane, Majiwada, Manpada, Naupada, Kolshet, Patlipada, etc. are the prominent localities. Eastern Express Highway is also passing nearby the locality. Some of the leading developers present in this region are Cosmos, Dosti, Unnati, Raymond, Shapoorji Pallonji, etc. Pokhran Road No 1 is divided into Pokhran Road No 1 and 2. Pokhran Road No 1 starts from the left of Cadbury Junction signal and Pokhran Road No 2 starts from Majiwada. Due to its proximity to Eastern Express Highway, it is well connected to the eastern suburbs and South Mumbai. One can reach business areas such as SEEPZ and Powai SEZ through the Eastern Express Highway and other important arterial roads in Mumbai such as JVLR. Pokhran Road No 1 is also near to Dombivali and Ambarnath which are important business areas in Thane. Some of the key residential projects in Pokhran Road Number 1 are Dosti Vihar Phase IV, Vihang Garden, Kalpataru Siddhachal Elite, Raymond Codename Beyond, Raunak Residency, Ashar Metro Towers among others.
Connectivity:
There are several buses and rickshaws that travel between Pokhran Road No 1 and other suburbs. BEST buses provide services between Mumbai and Thane.
Being divided into two roads: Pokhran Road No 1, the locality enjoys excellent connectivity via a thriving rail and road network. Mumbai Suburban railway central and harbour lines fall near this locality.
Apart from this, Pokhran Road No 1 is well connected to other suburban areas through a network of highways and expressways such as Santacruz-Chembur Link Road (SCLR), Ghodbunder Road, Eastern Freeway, Jogeshwari-Vikhroli Link Road (JVLR), NH-8, Thane-Belapur Road and Mumbai-Nashik Highway.
It also enjoys close proximity to Chhatrapati Shivaji International Airport which is situated at a distance of 21.5 km via Jogeshwari-Vikhroli Link Road and Eastern Express Highway, can be accessed less than an hour.
Kalva, Thane Junction, Mulund, and Nahur are its nearby railway stations. However, Thane Junction Railway Station is the nearest railway station to Pokhran Road No 1, located at a distance of 4.7 km via Mahapalika Bhavan Road.
Major landmarks:
Korum Mall
Funcity
Smaaash Thane
Upvan Lake
Community Park Pokhran Road No 1
Employment Hubs near Pokhran Road No 1:
Powai SEZ (16 km)
SEEPZ (19.9)
Kolshet Industrial Area (6.2 km)
Ashar IT Park (1.3 km)
ThaneOne Corporate Business IT Park (4.5 km)
Amfotech IT Park (1.3 km)
Proposed & Planned Infra:
Tata Housing, one of Indias leading real estate developer is planning to build the countrys biggest gymnastic centre in Pokhran Road No 1.
Factors for past growth:
Because of its proximity to IT Parks and sound infrastructure, prospective homebuyers prefer this area a lot. While Pokhran Road No 1 is for those who are looking for resale properties, Pokhran Road No 2 is the hub to newly-launched properties by reputed developers.
Factors for future growth:
Several planned and proposed infrastructural developments are also underway, calling upon more reputed builders to develop new projects thereby leading to long-term investment gains for prospective homebuyers.
Infra Development (Social & Physical):
Pokhran Road No 1 possesses best-in-class infrastructural facilities: It has many reputed schools and educational institutions in its vicinity. Some of them are Smart Kids Play School, Smt. Sulochana Devi Singhania School, Little Flower High School, Kidzee, Billabong High International School, Holy Cross Convent High School, Serra International Pre-School, St. John The Baptist High School etc.
Some of the renowned hospitals providing healthcare facilities to the residents of Pokhran Road No 1 are Siddhivinayak Hospital, TMC Hospital, Vedant Children Hospital, Jupiter Hospital, Lifeline Hospital Thane among few.
The shopping needs of the people cater to by nearby malls. These include Korum Mall, Viviana Mall, Max Fashion, Eternity Mall to name a few.
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