Fulcrum Marketing is a creative promotions marketing agency with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.
We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.
We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.
MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER
Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.
We love thinking, learning and driving innovative campaigns for your brand.
We love a challenge.
MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER
Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At FulcrumMarketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.
Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.
We offer Marketing solutions that work!
Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.
About Us
Fulcrum is a dynamic, creative agency that partners with leading consumer brands across a spectrum of industries, supporting both their domestic marketing strategies through a wide variety of creative brand solutions and value-added services.
We specialise in developing and delivering engaging solutions for a whole host of global brands, from creative, branded merchandise with inspiring packaging and POS options to tailored print management services.
Our Values
Our growth and continued success is built on core company values such as quality, value, service, passion and innovation.
Our Ethics
Every factory we use is personally assessed by our staff for quality, working conditions and the ethical treatment of workers.
Supply Chain Management
We project manage your product from concept to completion. Relax in the knowledge that your brand is in safe hands.
Accreditations
We are a responsible organisation that implements good processes with a focus on environmental sustainability.
Our Values
Our core values are what guide us as a company and individuals. These values are at the heart of everything we do:
Quality
Deliver excellent standards consistently.
Value
Ensure exceptional value for our customers.
Service
Provide the highest standard of service to our customers.
Innovation
Remain at the forefront of innovation in both design and manufacturing.
Trust
We are the most trusted supplier. The integrity of your brand is in safe hands.
Passion
We are passionate about what we do and strive to exceed customer expectations.
Brand Marketing Supplier | Product marketing Staff maharashtra
Marketing | Brand Activation |
Defining the Business Mission
Defining the Business Mission
A mission statement provides a fundamental building block for the marketing plan, strategy, and communication to consumers.
LEARNING OBJECTIVES
Recognize the relevance of a mission statement when creating a marketing plan
KEY TAKEAWAYS
Key Points
- The strategies a business will use over a given time period to price, promote, produce, and distribute goods and/or services is called a marketing plan.
- A strong marketing strategy communicates the vision and mission in a way that differentiates from the competition to achieve a core competency reflective of internal strengths.
- As a result, a strong mission statement is a key ingredient to a strong marketing strategy. A mission statement acts as a guiding principle as to what the organization does, how it does it, and (most importantly) why.
- While mission statements are useful in providing direction and structure, they can often be unrealistic and idealistic.
- Marketing teams should use iterative testing to see how relevant and accurate a given mission is compared to the market needs.
Key Terms
- mission statement: A declaration of the overall goal or purpose of an organization.
Marketing Plans
A marketing plan describes the broad strategies a business will use over a given time period to price, promote, produce, and distribute goods and/or services. This marketing plan is a key strategic document that must line up cleanly with the other guiding principles of the organization. This includes the vision, mission, competitive environment, core competency, internal culture, and core consumer groups ( target markets ).
A strong marketing plan incorporates each of these key ingredients, creating a strategy that communicates the vision and mission in a way that differentiates from the competition to achieve a core competency reflective of internal strengths. This output should provide unique value that fills key needs for the target market.
The Mission Statement
Among these many inputs is the mission statement. A mission statement is defined as a guiding principle for the organization that describes why the company exists, how it hopes to achieve its objectives, and what those objectives are. Ideally, these three questions should be answered simultaneously in a few key sentences. It should be a statement that the whole organization can agree with, while also supporting a feasible and profitable mechanism of production.
Advantages
A mission provides a few clear advantages, which explains why they are so common across larger commercial companies. A mission statement provides direction and clear purpose, which can be displayed both internally and externally to create alignment. By displaying publicly what the organization wants to accomplish, the company has a unique opportunity to manage expectations for potential employees and consumers.
Disadvantages
On the other end of the spectrum, a clear mission statement can have some drawbacks as well. Most importantly among them is a sense of unrealistic expectation. Whenever a mission is stated on paper clearly and cleanly, there is always the risk that the description of a mission is more powerful than a realistic execution of that mission. For example, a non-profit organization may state that its mission is to provide clean water. In pursuing this goal, the organization may be successful in many ways.
However, there will always be more work to do, more places where water is needed, more pollution, and more obstacles. As the mission of the organization grapples with reality, it often begins to look idealistic or unrealistic. In these situations employees can become demotivated.
Mission and Marketing
While a full assessment of mission statements is unnecessary for this context, what’s important to keep in mind here is that a mission should guide the organization towards realistic and meaningful objectives. Communicating these objectives externally to the broader market is a central goal for the marketing team, and a significant portion of the marketing strategy.
When creating a marketing plan, the first two questions that need to be asked is what the organization is trying to accomplish and why consumers will care. A strong mission should bridge these two considerations perfectly, identifying and communicating to everyone (internal and external) why the organization does what it does. Once this is understood, a marketing plan should iterate on and refine the communication of this concept.
While it is true that the mission statement will play a big role in the initial marketing plan, it’s also worth noting that this is a two way street. Marketers will take the mission statement out into the public, communicating it in various ways to identify exactly what consumers might want and who they describe what they want. This should be an iterative feedback loop, where marketing is promoting a product or service, assessing success, discussing the goods with customers, and providing feedback to other teams. If marketing notices a mismatch between the mission and the consumers, the mission should be adapted accordingly. After all, organizations are justified by being relevant to those who consumer the output of the organization.
Marketing Feedback Loop: When discussing the broader organizational mission to users through a marketing plan, it’s useful to iterate how and what is said.