Fulcrum Marketing is a creative promotions marketing agency with over 10 years’ combined experience in the FMCG, Insurance, Automotive, Banking, Telecoms, White Goods and Retail sectors.
We create innovative marketing strategies using free-to-consumer rewards that engage and excite – whether that’s tactical promotional activity to boost acquisition or retention or long-term loyalty and engagement programmes.
We offer the widest range of established promotional offers, together with the skills and experience necessary to produce a bespoke solution to drive sales and offer great ROI, whilst using our own loyalty and reward platforms gives us a competitive edge in terms of both costings and response time.
MARKETING SOLUTIONS THAT LOCK BRANDS & CONSUMERS TOGETHER
Fulcrum Marketing is a creative promotions marketing agency where consumer incentive ideas fill our hearts, minds and souls.
We love thinking, learning and driving innovative campaigns for your brand.
We love a challenge.
MARKETING SOLUTIONS THAT LOCK CONSUMERS & BRANDS TOGETHER
Fulcrum Marketing was founded in 2007 to offer innovative marketing strategies that engage and excite consumers. At FulcrumMarketing we understand it is difficult for brands to get stand-out and engage with consumers on an emotional level.
Our role is to continually develop new, innovative promotional solutions that offer high value incentives at a fraction of retail cost. This is as an alternative to heavily discounting.
We offer Marketing solutions that work!
Because we have the widest range of established promotional offers, along with a skilled and experienced team, which is necessary to produce a best marketing solution to drive sales and offer unrivaled ROI.
About Us
Fulcrum is a dynamic, creative agency that partners with leading consumer brands across a spectrum of industries, supporting both their domestic marketing strategies through a wide variety of creative brand solutions and value-added services.
We specialise in developing and delivering engaging solutions for a whole host of global brands, from creative, branded merchandise with inspiring packaging and POS options to tailored print management services.
Our Values
Our growth and continued success is built on core company values such as quality, value, service, passion and innovation.
Our Ethics
Every factory we use is personally assessed by our staff for quality, working conditions and the ethical treatment of workers.
Supply Chain Management
We project manage your product from concept to completion. Relax in the knowledge that your brand is in safe hands.
Accreditations
We are a responsible organisation that implements good processes with a focus on environmental sustainability.
Our Values
Our core values are what guide us as a company and individuals. These values are at the heart of everything we do:
Quality
Deliver excellent standards consistently.
Value
Ensure exceptional value for our customers.
Service
Provide the highest standard of service to our customers.
Innovation
Remain at the forefront of innovation in both design and manufacturing.
Trust
We are the most trusted supplier. The integrity of your brand is in safe hands.
Passion
We are passionate about what we do and strive to exceed customer expectations.
btl marketing agencies | Product marketing Activities raigarh(mh)
Marketing | Brand Activation |
Business-Customer Interactions
Business Customers
Characteristics of Business-Customer Interactions
B2B customer interactions are influenced by what are typically long and complex buying processes and tend to be more relationship-based.
LEARNING OBJECTIVES
Describe how B2B customer transactions differ from B2C customer transactions
KEY TAKEAWAYS
Key Points
- B2B customer relationships generally feature high brand loyalty due to the amount of time and money invested during the sales cycle.
- During the selling process, B2B sellers may be required to meet with prospects and customers numerous times before the transaction is complete.
- Industry trade shows, exhibitions, conferences, and online communities are common places where B2B companies interact with both customers and prospects.
Key Terms
- webcast: A video and or audio broadcast transmitted via the Internet.
- Request for Proposal: A solicitation made, often through a bidding process, by an agency or company interested in procurement of a commodity or service, to potential suppliers to submit business proposals.
- customer relationship management: A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym “CRM. “
Characteristics of Business Customer Interactions
Business-customer interactions occur over a wide range of communication channels, such as phone, email, web, and text. These exchanges also happen outside of organizational control such as conversations on social media. Although business-to-business (B2B) companies use many of the same communication channels as business-to- consumer ( B2C ) companies, certain characteristics of B2B customer interactions differentiate them within the marketplace.
Business Customer Interaction: Conferences present opportunities for B2B businesses to interact with customers.
B2B vs. B2C Interactions
Whereas the main interactions between businesses and consumers primarily occur during the transaction stage of the buying process, relationships between organizations and their business customers often move beyond the transactional nature of the interaction. Because the sales cycle can extend much longer than in B2C sales cycles, B2B companies seek long-term relationships with other business brands. Consequently, brand loyalty is much higher than in the consumer goods market due to amount of time invested during the B2B sales cycle. Whether the relationship is between a manufacturer and wholesaler, or wholesaler and retailer, a B2B transaction is perceived as riskier than B2C purchases due to the average value of each transaction. Buying machinery can cost upwards of a million dollars or more. In comparison, a tube of toothpaste may cost a consumer three or four dollars.
The investment amounts in B2B purchases are also much higher than in B2C purchases. Since there are more people involved in the decision-making process and technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C interactions. Thus, purchasing the wrong product or service, the wrong quantity, the wrong quality, or agreeing to unfavorable payment terms may put an entire business at risk.
Evaluation and Selection Process
The evaluation and selection process between businesses and customers can last for several weeks, months, or even years depending on the level of cost and complexity of the selling process. Often, B2B sellers must submit a Request for Proposal (RFP) to be considered for projects involving high-priced items such as software systems, financial services, or office equipment. The seller may be required to meet with the buyer numerous times before the transaction is complete. In these meetings, B2B sellers will often send sales representatives and executives to present and demonstrate how their products and services are more competitive than similar brands. During this evaluation period, the buyer may ask for prototypes, samples, and mock-ups of the product. Such detailed assessment serves the purpose of eliminating the risk of buying the wrong product or service.
Post-purchase B2B Interactions
The relationship between a business seller and its business customer does not end after the transaction is finalized. Customer relationship management tactics are used to monitor and encourage repeat business and customer referrals. B2B brands often court customers with ongoing communications including newsletters, webcasts, seminars, and other events that add value to the business-customer relationship. Also, sales representatives responsible for overseeing customer accounts may offer discounts or other promotions to facilitate repeat sales from existing customers.
B2B brands often have specific target markets that can be reached using direct online and offline marketing activities. Industry trade shows, exhibitions, conferences, and online communities are common places where B2B companies interact with both customers and prospects. B2B brands also use these events as opportunities to meet with customers face-to-face, hear concerns, and collect feedback for improving products and services.