Developing an Annual Marketing Plan and Marketing Strategy
Fieldwork marketing operation Kasba Peth Pune
Fulcrum Marketing is a strategic Fieldwork marketing operation Kasba Peth Pune. Our team of marketing consultants also specialise in marketing planning and Fieldwork marketing for all types of business of any size.
MARKETING STRATEGY
Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.
The best marketing strategy does not start with creative, it starts with a marketing process.
The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.
Overview
Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.
The process looks at your whole business with the aim to maximise the potential by focussing on:
reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques
Action Orientated
Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.
Your Challenges
Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.
Approach
The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.
Benefits
Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.
Development Process
Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.
1. Seek and learn.
Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?
2. Set the hypothesis.
Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.
3. Set the course.
Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.
4. Build a foundation.
This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.
5. Implement and educate.
The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.
Business-to-Business Marketing Strategies
What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.
Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing
Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy
If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.
Making Marketing Plans Happen
A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.
Developing an Annual Marketing Plan and Marketing Strategy
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them
An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.
A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.
Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance
Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.
Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:
Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?
The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.
Develop Essential Components of an Annual Marketing Plan
A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.
Typical components in a marketing plan include:
Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)
Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.
Define Marketing Plan Strategies, Tactics and Budget
Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.
Here is an example of defining strategies and tactics for the “advertising” category:
Marketing Category: Advertising Strategy #1 – Drive traffic to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads
Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.
Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.
SALES METHODOLOGIES
Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.
Salesmethods
There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.
AIDA Method
AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.
Attention – Get the other person’s interest Interest – Spark their curiosity Desire – Create the need Action – Get them to commit to something
Need satisfaction
The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.
Depth Theory
Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.
Step process
The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are: 1. Planning and preparation 2. Introduction or opening 3. Questioning 4. Presentation 5. Overcoming objections/negotiating 6. Closing 7. After-sales follow-up
communication and Fieldwork marketing management
Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:
Behavioural segmentation: purchasing patterns, loyalty status
Implementing a Fieldwork marketing Strategy
Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Fieldwork marketing operation Kasba Peth Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.
Fieldwork marketing Strategy and Planning
Implement your marketing plan
Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.
Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.
Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.
Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Fieldwork marketing operation Kasba Peth Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Create your marketing strategy
Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers
Write a marketing execution plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing
face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.
Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.
we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.
Door To Door Marketing:
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.
The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.
Marketing Plan and Marketing Strategy
Fieldwork marketing | Fieldwork marketing operation Kasba Peth Pune
Kasba Peth , Pune
Kasba Peth is one of the oldest Peth, located in the center of Pune. It is adjacent to the historic Shaniwar Wada palace fort. It was the first peth to be established somewhere in the 14th century and is considered as one of the oldest area in Pune. Kasba Ganpati the Gramdevta of Pune. This temple was built in Shivaji Maharajas region. Now, this locality is changed into residential locality. Lal Mahal and Kasba Ganpati Temple are some of the famous places over here. Shaniwar Peth, Budhwar Peth, Rasta Peth, Agarkar Nagar, Gaothan, Revenue Colony, Narayan Peth Shivajinagar are its neighboring localities. It is situated beside the Mutha River. The part of the Peth near the Mutha river is known as Kumbhar Wada (locality of the earthen pot makers). Lal Mahal and Kasba Ganapati Temple, Twashta Kasar Kalika Devi Temple are some of the places of interest. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Kasba Peth a self-sustained locality. Some of the key residential
Kasba Peth is one of the oldest Peth, located in the center of Pune. It is adjacent to the historic Shaniwar Wada palace fort. It was the first peth to be established somewhere in the 14th century and is considered as one of the oldest area in Pune. Kasba Ganpati the Gramdevta of Pune. This temple was built in Shivaji Maharajas region. Now, this locality is changed into residential locality. Lal Mahal and Kasba Ganpati Temple are some of the famous places over here. Shaniwar Peth, Budhwar Peth, Rasta Peth, Agarkar Nagar, Gaothan, Revenue Colony, Narayan Peth Shivajinagar are its neighboring localities. It is situated beside the Mutha River. The part of the Peth near the Mutha river is known as Kumbhar Wada (locality of the earthen pot makers). Lal Mahal and Kasba Ganapati Temple, Twashta Kasar Kalika Devi Temple are some of the places of interest. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Kasba Peth a self-sustained locality. Some of the key residential
projects in Kasba Peth are Tara 55 Sukhniwas, MSR Regency, Vardhaman Sai Vidhi, Sada Anand Nagar, Govind Vilas, Lali Residency, Jalan Sai Emrald, Millenium One among others.
Connectivity :
This locality has good connectivities to the other parts of the city via roads and rails. Veer Santaji Ghorpade Road and Barane Road are passing through the locality which further has its access with Shivaji Road and Mumbai Highway on either side. It enjoys excellent connectivity to Pune International Airport which is located at a driving distance of 14.2 kms via Pune Nagar Road/Samrat Ashok Road. Shivaji Nagar, Ghorpadi and Pune Junction are the nearby railway station. However, Pune Junction is the nearest railway station to Kasba Peth, located at a driving distance of 2 kms via Mumbai Highway/Mumbai Pandharpur Road/Dr. Annie Besant Road.
Factors for past growth : Proximity to Pune International Airport, nearness to Pune Jn. Railway Station along with major IT Parks such as Pune IT Park, Lohia Jain IT Park and The Cerebrum IT Park have been a plus point for Kasba Peth, driving rental demand and providing consistent rental yields. As a result, the region has seen considerable rental demands for 1 BHK flats in Kasba Peth. Its connectivity to other parts of the city via road and rail and has plenty of amenities and social infrastructure that adds to its convenience. Being close to NH (Mumbai Highway) is an added advantages.
Infrastructural Development (Social & Physical) : Agarkar High School for Girls, English Medium Primary School, K.C. Thackeray- Vidya Niketan English School, Ratanben Chunilal Mehta Gujarati High School, Lady hawa Bai Girls High School, Raja Dhanrajgirji High School and Junior College, Blind School and Ornellas High School are some reputed schools in Kasba Peth. Some of the renowned hospitals providing health care facilities to the residents of Kasba Peth are kamla Nehru Hospital, Surya Sahyadri Hospital, Regional Mental Hospital, Samarth Hospital and Dhanwantari Hospital among few. Nucleus Mall, SGS Mall, Shoppers Stop, R Deccan Mall, Siisa The Lifestyle Mall, Kumar Pacific Mall and Hypercity malls are located close to Kasba Peth which serves the daily needs of the people.
Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.
People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.
To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.
Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.
btl marketing agencies | Door To Door Marketing Outsourcing firm Dongri
The 5 Ps of marketing
The 5 Ps of marketing
The 5 Ps of marketing-Thinking about all the elements in your business, no matter how small they may seem, can help you position your business and therefore your products and services in the market.
The 5 Ps are key marketing elements designed to help you think about your business strategically. Put broadly, marketing is a mix of business activities that aims to build your brand and business in a consistent way.
If you want to grow your business, the 5 Ps of marketing can help you think about the different areas of your business can add value and offer a product or service different from your competitors.
Working your way through each of the Ps can help you think about which areas of your business you can change or improve on, to help you meet the needs of your target market.
The 5 Ps include:
Product
The product element refers to what you are offering as a whole – what exactly are you selling to your customers? This includes the value added features, branding and packaging as well as service and warranty terms.
For example, if you’re a jewellery maker who is looking to grow your business, you might think about giving your customers a free gift wrapping service as an incentive to buy from you.
The price element refers to the way you set prices for your products or services. It generally includes all the parts that make up your overall cost, including the advertised price, any discounts, sales, credit terms or other payment arrangements or price matching services you offer.
Your pricing will also depend on your business’s position in the market. For example, if you advertise your business as a budget car rental service, your pricing should reflect that choice. If you’re looking to grow your business consider if your pricing reflects your business’ positioning.
Read more about Pricing to determine your pricing strategy and objectives.
Promotion
The promotion element refers to all the activities and methods you use to promote your business and products. This includes sales, public relations, direct marketing and advertising.
For example, if you’re growing your sports management business, you might add sponsorships to your marketing mix to help promote your business.
Place
The place element refers to how you deliver your product or service to your customers. This might include the physical location (e.g. via a shopfront, online or a distributor), delivery methods as well as how you manage your stock levels.. For example, you could choose to provide your product from a shopfront, over the internet or through a distributor.
If you’re looking to grow your business, you might consider changing or expanding the way you sell your products and services. For example, if you’re a homewares distributor, you might think about setting up a new store in a different location or offering franchises.
Alternatively, you might consider setting up an online website as a supplier that allows other businesses to purchase online from you.
People
The people element refers to yourself, your staff and your customers. This covers customer service levels, as well as effective communication and training for your staff. You’ll need to consider both your staff and customers if you’re thinking of growing your business.
For example, if you’re thinking of expanding your business online, you’ll need to think about how your customers use the internet, if they would feel comfortable purchasing your goods online and if they would be willing to pay shipping costs for your products.
You’ll also need to consider staffing elements. For example, do your staff have the skills to manage a website? Will you need to provide further training for them?
Find out more about what is customer service, including how to provide good customer service, setting targets and measuring your customer service and attracting and keeping loyal customers.
Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.
Examples – 5 Ps in action
Here’s two examples of the 5 Ps in action:
Family restaurant
You might run a restaurant catering to families. To position your restaurant towards your target market, you might consider having:
product – food catering to fussy eaters
price – affordable prices for families
promotion – advertisements in school newsletters
place – location and opening hours suited to busy, family lifestyles
people – staff that are friendly and accommodating to the needs of parents and children.
Scuba diving shop
You might run a scuba diving shop catering to backpackers. To position your business towards this market, you might consider having:
product – quick diving trips for people who are only in town for a short time
price – cheaper dive trips to cater for budget-conscious travellers
promotion – a Facebook page to promote your business online
place – an in-town location so you can be found easily
people – friendly staff who like to meet other travellers.
Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.
People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.
To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.
Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.
Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.
Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.
What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.
Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.
OUR BELIEVES
Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships. This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.
Focus
At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.
Vision
What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.
Mission
Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.
Profiling the Right People for Every Profession
Our Story
Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.
Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.
What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.
Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.
OUR BELIEVES
Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships. This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.
Focus
At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.
Vision
What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.
Mission
Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.
Fulcrum Resources has a wide sphere of clients within the automotive industry spanning automobile companies, automotive component manufacturers , and electronics management systems businesses. Our specialist consultants are veterans in the automotive recruitment, possessing the requisite commercial market knowledge to utilise innovative methodologies in supporting our clients in their recruiting needs.
Our portfolio of work in the industry portfolio covers the back-end of the manufacturing line for automobiles, their components and parts, the electronics management systems, and even repair & maintenance service providers. Our specialists know what’s going on in every breadth of the automotive industry, and present an optimal selection of profiles from the various sectors of the industry.
Fulcrum Resources believes that the key to a successful business relationship is a mutual understanding of the available talent and expectations from both ends of the recruitment cycle – and we pride ourselves on our communication with our clients.
Fieldwork marketing operation , retail marketing Outsourcing firm, door to door marketing Outsourcing firm , local marketing Outsourcing firm , Feet On Street marketing Outsourcing firm , school Marketing Outsourcing firm , Theater Marketing Outsourcing firm, B To B marketing Outsourcing firm
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing operation | Door To Door Marketing Outsourcing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Brand Activation Services
Our Skilled Promotions and Activations Team Demonstrate the Key Selling Points of Your Product/service, Engaging Directly with the Customer and Making Your Brand the Preferred Choice.
while providing Brand Activation Services, we strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.
We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits of your product.
Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.
Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.
we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Outsourcing firm | Marketing Outsourcing firm in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.
CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE
We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.
Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.
MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.
MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.
MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.
Fieldwork Services
Our company has a strong belief in the power of building positive, trusting relationships between our clients, our fieldwork team.
Special team of high level interviewers
Our approach is unique in that our project management team acts as our clients’ very own field managers. They help our clients conceptualize, program, field and tabulate their research projects. Paying close attention to even the finest detail, Fulcrum ensures every project, no matter how big or small, exceeds its clients’ expectations. Highly trained interviewers and recruiters deliver the highest level of respondents for demanding market research projects. We can solve almost any of your data collection needs, call us for a need assessment conversation. with professional team and trained in support techniques and social psychology, with excellent presentation and broad experience in conducting interviews with CEO’s, Directors or specialized personnel.
We always keep our time schedules
Our prices are really competitive
A good research quality does not mean that studies need to be expensive, so we take special care of this key variable. You can directly follow-up your projects via internet Delivering results the established dates or before whenever possible. Part of our team are specialized statistical and analysis experts who’s target is to make the most of your information. With up-dated information of main results Now you can directly participate in our training sessions Fast Turn around Time Undertakes assignments of any volume On Time service Delivery Accurate Results Quality assurance
Data Collection Fieldwork Team
Face to Face Interviewing Telephone Interviewing / CATI Capi Interviews Tracking Study Central Location Test Focus Group Discussions Depth Interviews Observation
Data Collection Fieldwork Team
Self Competition Interview Media Test Services Product Placements Customer Satisfaction Survey Mistry Shopping Retailer Data Collection B2B Research B2B Data Collection
door to door marketing Outsourcing firm | Marketing Outsourcing firm in pune
Marketing Outsourcing firm, Local Marketing, Brand Marketing agencies, Product marketing Activities, Fieldwork marketing operation, retail marketing Outsourcing firm, door to door marketing Outsourcing firm, local marketing Outsourcing firm, Feet On Street marketing Outsourcing firm, school Marketing Outsourcing firm, Theater Marketing Outsourcing firm, hospital Marketing Outsourcing firm , B To B marketing Outsourcing firm , Flyer Delivery Outsourcing firm, pune , mumbai
The Fulcrum Agency is the Mumbai marketing company and Fieldwork Marketing operation in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Fieldwork Marketing operation in mumbai
Why Experiential Should Be At the Heart of Business Strategy
From food to fashion, business conditions are continuously evolving, necessitating brands to follow suit by shifting their strategy, whether it be by reaching a new consumer group or launching a new product. Going back to the Cadillac, Old Spice, and Lego examples, they’ve all resorted to experiential marketing to help forge their newfound narrative. As they’ve found, effectively reshaping customer expectations takes more than a television ad or Twitter hashtag.
For most any business, that’s a tall order. That’s why we explore several business challenges brands have faced and how they used experiential to tell their story. 1. Market to a New Demographic The easy part of a pivot involves finding new customers. After identifying them, though, the real challenge of reaching them begins.
That’s where experiential marketing comes in. Because this form of marketing is built on personal connections, it allows brands to start conversations and foster real relationships – something no billboard or SEO strategy can do.
Not to belabor the point, but reaching a new audience isn’t easy. It requires in-depth research about the group’s tastes, world views, and buying habits. That doesn’t, however, make it impossible.
We recently worked with footwear retailer Clarks, for example, to launch its Trigenic Flex shoe to urban Millennials. To reach these buyers, we brought the shoes to WeWork’s co-working spaces, which are hotspots for young professionals. By interacting directly with its target market, Clarks refreshed its image with a notoriously difficult-to-win-over demographic. 2. Educate on a Product Shift You want customers to get excited about your new product or service, right? Then show it off! Memorable experiences stick with customers far longer than a 30-second radio ad or television spot. Even better, you get instant feedback from them as they experience your new product or service.
What does that look like in the wild? Jaguar recently wowed the car-buying kingdom with a public expo for its new vehicle, the F-TYPE. It told guests that they’d be sitting in the car, wearing a virtual reality helmet to simulate the experience of driving the vehicle. But the big cat car brand had a surprise in store: Instead of giving patrons a VR experience, it took them roaring around the racetrack with a professional driver! For everyone involved – and for many that saw it secondhand on social media – the impromptu track day was an unforgettable experience. 3. Build (and keep) your following. Remember Bebo? Friendster? Classmates.com? Chances are, you struggled to dredge those social media site names from the depths of your memory. Brands fade into oblivion everyday, and some are barely even remembered by their former customers. Fortunately, experiential marketing can ensure your brand isn’t forgotten. Take LEGO, for example. The toy company has been around since 1932, but it struggled in the ’90s to create products that resonated with its core audience. It turned to experiential to not only remind customers that it’s alive and well, but also to rebuild emotional connections with families.
For instance, by joining forces with Batman, LEGO created Planet Crew. By joining the platform, kids and their parents can discuss environmental stewardship and swap ideas about raising socially responsible children. Today, LEGO is stronger than ever, due in no small part to its experiential marketing savvy.
Why Experiential Should Be At the Heart of Business Strategy
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
On ground Marketing, Fieldwork Marketing operation, Fieldwork Marketing operation, Fieldwork Marketing operation in pune, Fieldwork Advertisement, Market sales Advertising, local selling activities, events selling, campus branding activation, RWA branding activation, Market branding activation, Fieldwork Marketing operation in mumbai
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active Fieldwork Marketing operation in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
Fieldwork Marketing operation in navi mumbai
Why Experiential Should Be At the Heart of Business Strategy
From food to fashion, business conditions are continuously evolving, necessitating brands to follow suit by shifting their strategy, whether it be by reaching a new consumer group or launching a new product. Going back to the Cadillac, Old Spice, and Lego examples, they’ve all resorted to experiential marketing to help forge their newfound narrative. As they’ve found, effectively reshaping customer expectations takes more than a television ad or Twitter hashtag.
For most any business, that’s a tall order. That’s why we explore several business challenges brands have faced and how they used experiential to tell their story. 1. Market to a New Demographic The easy part of a pivot involves finding new customers. After identifying them, though, the real challenge of reaching them begins.
That’s where experiential marketing comes in. Because this form of marketing is built on personal connections, it allows brands to start conversations and foster real relationships – something no billboard or SEO strategy can do.
Not to belabor the point, but reaching a new audience isn’t easy. It requires in-depth research about the group’s tastes, world views, and buying habits. That doesn’t, however, make it impossible.
We recently worked with footwear retailer Clarks, for example, to launch its Trigenic Flex shoe to urban Millennials. To reach these buyers, we brought the shoes to WeWork’s co-working spaces, which are hotspots for young professionals. By interacting directly with its target market, Clarks refreshed its image with a notoriously difficult-to-win-over demographic. 2. Educate on a Product Shift You want customers to get excited about your new product or service, right? Then show it off! Memorable experiences stick with customers far longer than a 30-second radio ad or television spot. Even better, you get instant feedback from them as they experience your new product or service.
What does that look like in the wild? Jaguar recently wowed the car-buying kingdom with a public expo for its new vehicle, the F-TYPE. It told guests that they’d be sitting in the car, wearing a virtual reality helmet to simulate the experience of driving the vehicle. But the big cat car brand had a surprise in store: Instead of giving patrons a VR experience, it took them roaring around the racetrack with a professional driver! For everyone involved – and for many that saw it secondhand on social media – the impromptu track day was an unforgettable experience. 3. Build (and keep) your following. Remember Bebo? Friendster? Classmates.com? Chances are, you struggled to dredge those social media site names from the depths of your memory. Brands fade into oblivion everyday, and some are barely even remembered by their former customers. Fortunately, experiential marketing can ensure your brand isn’t forgotten. Take LEGO, for example. The toy company has been around since 1932, but it struggled in the ’90s to create products that resonated with its core audience. It turned to experiential to not only remind customers that it’s alive and well, but also to rebuild emotional connections with families.
For instance, by joining forces with Batman, LEGO created Planet Crew. By joining the platform, kids and their parents can discuss environmental stewardship and swap ideas about raising socially responsible children. Today, LEGO is stronger than ever, due in no small part to its experiential marketing savvy.
Why Experiential Should Be At the Heart of Business Strategy
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
On ground Marketing, Fieldwork Marketing operation, Fieldwork Marketing operation, Fieldwork Marketing operation in pune, Fieldwork Advertisement, Market sales Advertising, local selling activities, events selling, campus branding activation, RWA branding activation, Market branding activation, Fieldwork Marketing operation in navi mumbai
Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active Fieldwork Marketing operation in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success.
In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase.
What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals.
Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved.
In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business.
If you have something to share on this topic, why not get in touch? Leave your comments below…
Fieldwork Marketing operation in navi mumbai
FIELD SALES DISTRIBUTION
Field Sales Solutions are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.
Product Launches
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Field Sales Solutions is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Feet On Street Marketing, Fieldwork Marketing operation, Fieldwork Marketing operation, Fieldwork Marketing operation in pune, shop To shop Advertisement, marketing Interactive, Rural activation activity, , Colleges marketing interactive, society marketing interactive, Kiosk marketing interactive, Fieldwork Marketing operation in navi mumbai
Marketing and Sales companies Fieldwork Marketing operation in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
From food to fashion, business conditions are continuously evolving, necessitating brands to follow suit by shifting their strategy, whether it be by reaching a new consumer group or launching a new product. Going back to the Cadillac, Old Spice, and Lego examples, they’ve all resorted to experiential marketing to help forge their newfound narrative. As they’ve found, effectively reshaping customer expectations takes more than a television ad or Twitter hashtag.
For most any business, that’s a tall order. That’s why we explore several business challenges brands have faced and how they used experiential to tell their story. 1. Market to a New Demographic The easy part of a pivot involves finding new customers. After identifying them, though, the real challenge of reaching them begins.
That’s where experiential marketing comes in. Because this form of marketing is built on personal connections, it allows brands to start conversations and foster real relationships – something no billboard or SEO strategy can do.
Not to belabor the point, but reaching a new audience isn’t easy. It requires in-depth research about the group’s tastes, world views, and buying habits. That doesn’t, however, make it impossible.
We recently worked with footwear retailer Clarks, for example, to launch its Trigenic Flex shoe to urban Millennials. To reach these buyers, we brought the shoes to WeWork’s co-working spaces, which are hotspots for young professionals. By interacting directly with its target market, Clarks refreshed its image with a notoriously difficult-to-win-over demographic. 2. Educate on a Product Shift You want customers to get excited about your new product or service, right? Then show it off! Memorable experiences stick with customers far longer than a 30-second radio ad or television spot. Even better, you get instant feedback from them as they experience your new product or service.
What does that look like in the wild? Jaguar recently wowed the car-buying kingdom with a public expo for its new vehicle, the F-TYPE. It told guests that they’d be sitting in the car, wearing a virtual reality helmet to simulate the experience of driving the vehicle. But the big cat car brand had a surprise in store: Instead of giving patrons a VR experience, it took them roaring around the racetrack with a professional driver! For everyone involved – and for many that saw it secondhand on social media – the impromptu track day was an unforgettable experience. 3. Build (and keep) your following. Remember Bebo? Friendster? Classmates.com? Chances are, you struggled to dredge those social media site names from the depths of your memory. Brands fade into oblivion everyday, and some are barely even remembered by their former customers. Fortunately, experiential marketing can ensure your brand isn’t forgotten. Take LEGO, for example. The toy company has been around since 1932, but it struggled in the ’90s to create products that resonated with its core audience. It turned to experiential to not only remind customers that it’s alive and well, but also to rebuild emotional connections with families.
For instance, by joining forces with Batman, LEGO created Planet Crew. By joining the platform, kids and their parents can discuss environmental stewardship and swap ideas about raising socially responsible children. Today, LEGO is stronger than ever, due in no small part to its experiential marketing savvy.
Why Experiential Should Be At the Heart of Business Strategy
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Fieldwork Marketing operation in navi mumbai
On ground Marketing, Fieldwork Marketing operation, Fieldwork Advertisement, Fieldwork Marketing operation in pune, Market sales Advertising, local selling activities, events selling, campus branding activation, RWA branding activation, Market branding activation,
Marketing and Sales companies Fieldwork Marketing operation in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs.
We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible.
We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.
Field Sales Solutions are experts in the field marketing arena when it comes to driving distribution of a new product launch and extending the distribution of well-established brands. Our experience is considerable both in the impulse/convenience and grocery channels and we are fully conversant in delivering a brand story to instil longevity for a brand.
Product Launches
We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase. We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.
We believe Field Sales Solutions is the field marketing agency best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
Fieldwork Marketing operation in navi mumbai
Feet On Street Marketing, Fieldwork Marketing operation, shop To shop Advertisement, Fieldwork Marketing operation in pune, marketing Interactive, Rural activation activity, , Colleges marketing interactive, society marketing interactive, Kiosk marketing interactive,
