btl marketing business | Door To Door Marketing Activities Gorai

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

btl marketing business | Door To Door Marketing Activities Gorai

staffing list in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Fulcrum has considerable experience providing construction recruitment services to commercial and industrial contractors. Our construction clients include government agencies, small and medium private enterprises, as well as multinational corporations who can be main or sub contractors, architectural companies, construction raw materials, and equipment manufacturers.

Our construction recruiters have gained significant experience and expertise for a wide range of civil engineering projects of differing scales and complexities, as well as building a construction job force with a wide variety of trades and positions. These include areas of architecture, civil engineering, project management, quantity surveying.

Fulcrumare highly capable of offering the right human capital solutions to businesses in the construction and civil engineering industry, and meeting their sourcing and hiring requirements.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

Door To Door Marketing Activities Gorai

btl marketing business, Customer Acquisition Services , guerrilla marketing Campaigns , In-shop marketing Activities

guerrilla marketing Campaigns , In-shop marketing Activities, d2d marketing Campaigns , Experiential Marketing Campaigns , Fieldwork marketing Campaigns , Colleges Marketing Campaigns , malls Marketing Campaigns, Business to consumer marketing Campaigns

 

Brand Marketing business | Marketing Activities Rajgurunagar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing business | Marketing Activities Rajgurunagar

employment business in pune

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

In this era of cutting edge technological advancements and an increasingly digital society, People Profilers is at the forefront of enabling our clients’ to stay on top of the latest digital trends and reach greater heights through the right human capital solutions. With a proven track record of successful placements of IT & Telco professionals, Fulcrum is well equipped to meet the high demands in this emerging market.

Our IT & telecommunication portfolio covers organization from SMEs, statutory boards, and multinational corporations. We assist our clients in providing specialized recruitment in the domains of project management & service delivery, business development & account management, system/network design & administration, enterprise systems analysis & integration, data centre/NOC management, and Voice (VOIP)/telephony.

Our team of consultants are industry leaders equipped with the training and expertise to understand emerging technologies and trends and the ability to offer our clients insight into the market and source the right talents for their roles.

Fulcrum have an illustrious history of providing human capital solutions in the logistics and transportation industry. Our clients are world leaders in their field, specializing in international freight forwarding, supply chain management, transportation and logistics.

They are mostly third party logistics like freight forwarders, courier companies and other companies integrating & offering subcontracted logistics and transportation services. These companies typically specialise in integrated operations, warehousing, and transportation services, which can be scaled and customized to customer’s needs based on market conditions and the demands and delivery service requirements for their products and materials.

As a leading Recruitment Agency in the logistics industry, we understand the sizeable manpower required by our clients in this industry. Our consultants play an important role assisting our clients in specialised recruitment for areas in supply chain management, logistics and freight forwarding.

Fulcrum views the media and publishing industry as expansive and highly competitive. Our specialist consultants in this field partner with organisations to identify strategic steps for manpower support and to find them the most innovative talent to implement solutions. It is our knowledge of the unique trends and developments within the industry that make us peerless within recruitment circles. Our Recruitment Agency is dedicated to providing each and every client with a personalised service backed by our unrivalled expertise to ensure a successful outcome.

We understand that the success of media and publishing companies is largely dependent on product development, marketing expertise, and experienced leadership. With the help of our media and publishing search team, our clients can maximise profitability by finding and retaining exceptional talents. It’s a win/win situation for both of us.

Fulcrum’ rich database is matched only by our precision, experience, and systematic search and close processes. Our unique methodology and team-based approach, combined with our insider knowledge of the ever-changing media and publishing landscape, ensures clients and placements return to us again and again for both open and confidential searches.

Fulcrum understand that the FMCG and retail industry differs greatly from the majority of our other recruiting services. Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCGs have a short shelf life and have a small profit margin but at high volumes.

Fulcrum has a team of committed and efficient retail recruiters to supply contract, part-time, temporary and full-time retail personnel to FMCG and retail organisations. Our consultative approach means that we partner closely with our clients to support them in every step of their store’s overall profitability and human resource planning.

We understand that there is always a need for human capital solutions, and it is imperative that these positions are filled with haste. Fulcrum provide talented individuals for roles such as store managers, fashion advisors, merchandisers, brand executives and retail operations managers amongst others to cope with events, projects, peak season sales, and to help control costs during downtime periods.

Fulcrum have worked and built promising relationships with a diverse group of real estate clients including acclaimed property developers, international contractors and property consultancies. Our real estate specialists adopt customized search methodologies to source and attract the right talents that perfectly meet our clients’ recruitment requirements.

Our real estate and property portfolio covers residential, industrial, commercial, integrated developments, hospitality businesses and Real Estate Investment. Fulcrum understands that real estate development and the property management market can be highly complex. However, our experienced consultants comprehensively understand the real estate and property market. We are able to provide expert recruitment advice and support to our valued clients, for the purpose of establishing a long-term working relationship with them.

Our specialized consultants support the real estate & property industry across a range of subsectors which includes real estate development & project management, property & estate management, consultancy services, fund & asset management, and REITs.

Like many First World countries, Pune’s healthcare system has become increasingly specialised. While this has improved care delivery within the respective specialty domains, Fulcrum is very well aware of the focus and challenges in helping our clients to search for the right skilled talents in providing healthcare and medical services for our aging population.

We cover recruitment and specialist search for national hospitals, Singapore government restructured hospitals, specialists, private hospitals, medical clinics, as well as multinational corporations dealing with generic or brand medications and medical devices. Fulcrum’ team of professional consultants are dedicated to providing a full range of recruitment solutions including permanent placements, temporary staffing on contracts and payroll administration. Our staff have successfully supported the recruitment needs of our healthcare clients from entry level all the way to senior management positions across medical, nursing, administration and ancillary divisions.

Fulcrum have been heavily involved in the medical and healthcare recruiting sphere across Singapore. Armed with an extensive recruiting network and an in-depth understanding of the healthcare industry, we are capable of serving your every business needs. With updated and fresh resumes deposited into our database regularly, Fulcrum is ready to impress.

Hey, you deserve a chance to find a good job. To work on your terms. To better your situation. To be appreciated. To be a provider. Now, maybe you’ve tried staffing agencies before. But this is different. We have thousands of jobs across the country. And you just need one good one. So, what are you waiting for? Find it today and get to work!

Accounting & Finance Jobs

You’re really good with money—counting it, managing it, turning it into more money. That’s great because we know a lot of companies who are looking for skills like yours. From Big  firms to smaller start-ups. Just check out our accounting and finance jobs, find the right one for you and then get to work. So you can make some money of your own.

Manufacturing Jobs

There are a lot of great manufacturing and industrial jobs in America. At a lot of great companies. How do we know? Well, because we have our very own huge list of great manufacturing and industrial jobs at great companies. Check them out.

Office, Clerical & Admin jobs

Finding an office job is not the same thing as finding a job in the right office. Shouldn’t you work someplace where you love the people, location and atmosphere? We think so. Apply for some of these office, clerical and administrative jobs and let us help you find the best office for you.

Human Resources Jobs

You know a thing or two about jobs, recruiting, interviewing and hiring. Hey, when you have an HR job, that’s what you do. And we’re into all that, too. Looks like we have a lot in common. It also looks like we have a lot of HR jobs. Check them out.

Retail & Sales Jobs

Shopping for a job? Feel free to browse through our sales and retail jobs below. Or you can always send us an application and we’ll help you find something that fits you really well. Whatever works for you. Just look around and let us know if you need any help. Thanks. Have a great day!

Call Center & Customer Service Jobs

Are you a quick thinker? A good communicator? A problem-solver? A conflict resolver? Oh yeah, and are you friendly? Being friendly is really important. You’ve got to be friendly and stay positive—even when some callers are frustrated. If that’s you, then great call center or customer service jobs are standing by. Apply now!

Hospitality Jobs

Welcome. How can we help you today? Oh, you’re looking for jobs in hospitality? Excellent. We’d be happy to show what we have. If you see something you like, please feel free to apply. Is there anything else we can do for you? Well, thanks for checking out our hospitality jobs. It’s been a real pleasure.

Creative & Marketing Jobs

You’ve got to think strategically in your job. But you’ve also got to think strategically about it. What’s your next move? Well, we’ve got some great creative, marketing, communications and digital marketing jobs here. Freelance and permanent. At some excellent companies. See if any of them fit your career strategy.

 

Marketing Activities Rajgurunagar

Brand Marketing business, Marketing activation Services , Fieldwork marketing Campaigns , retail marketing Activities

Fieldwork marketing Campaigns , retail marketing Activities, door to door marketing Activities , local marketing Activities , Feet On Street marketing Activities , school Marketing Activities , Theater Marketing Activities, B To B marketing Activities

 

d2d marketing Campaigns | Door To Door Marketing Activities in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, d2d marketing Campaigns | Door To Door Marketing Activities in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Branding

Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.

Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.

The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”

Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.

Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.

That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail.
When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.

My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.

As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.

When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.

From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?”
When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.

Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.

 

d2d marketing Campaigns | Door To Door Marketing Activities in pune

 

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door to door marketing Activities | Marketing Activities in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing Activities | Marketing Activities in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Brand Activation Services

We strategically employ our core strengths to build brand equity and identity, with a great competency in brand repositioning.

We specialise in training and developing our Brand Ambassadors according to the needs and values of our clients. Our teams are equipped with sales techniques that create a pleasant, memorable, but most importantly on-going repeat purchase/brand experience for the customer. Brand Activation campaigns are often executed with minimal sales results. Fulcrum Promotions therefore produces a Brand activation that out performs any competitor in the market with guaranteed sales results. We custom design and enthusiastically deliver a branding message using the Features, Advantages and Benefits (FAB) of your product.

Our vibrant teams carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the Fulcrum Promotions approach yields effective results, in conjunction with mass media marketing. Our approach ensures that all activation efforts result in customer acquisitions.

 

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