Tag:  Feet On Street Marketing operation

Feet On Street marketing operation Malad East | Feet On Street marketing operation mumbai

Feet On Street marketing operation Malad East

Fulcrum Marketing is a strategic Feet On Street marketing operation Malad East. Our team of marketing consultants also specialise in marketing planning and Feet On Street marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Feet On Street marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Feet On Street marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Feet On Street marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Feet On Street marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Feet On Street marketing,Feet On Street marketing operation Malad East

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Malad East

Call Us :-08433772261
Email:- info@fulcrumresources.in

Malad East, mumbai

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Feet On Street marketing 

Feet On Street marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Feet On Street marketing Plan and Feet On Street marketing Strategy

Feet On Street marketing operation mumbai

Malad East, mumbai

Located at a distance of 34 km from Mumbai towards the north, Malad East is a peaceful suburb that has quickly developed in recent times into a coveted destination. Geographically speaking, Malad East belongs to the Konkan region as can be seen from the native-tongue spoken by many residents there. Malad East has no fancy beginnings, nor did it undergo any cataclysmic phases of growth. Its evolution has been rather smooth.

As a matter of fact, Malad as an area, consisted of the hamlet of Orlem and other villages such as Kharodi and Rathodi, back in the 19th century. In those days, it consisted of just 12 families. But today, the packed streets of Malad show no resemblance to that era. Malad East is a vast suburb by itself, and made of many sub-areas and streets. Dindoshi Pada, Suchidham, Mira Nagar, and Sankalp Colony are a few sub-areas of Malad East that lie to the south of this locality.

Malad East is a well-developed locality that has all the common facilities required by a modern, urban population. Residents of Malad East have shopping malls to fulfil their shopping needs, supermarkets for their grocery requirements, and hospitals to keep themselves healthy.

Comprising ample infrastructure, Malad East is located close to the sprawling Sanjay Gandhi National Park and the ancient Kanheri caves, which are over 2400 years old. Lovers of the ocean will be glad to know that the beaches of Aksa, Marve, and Erangal are very accessible.

Mahindra Nagar, one of the sub-areas in Malad East, was nominated as the second-most pollution-free locality in Mumbai by Eureka Forbes.

Connectivity and transit points

The Western Express Highway (WEH), among the widest and busiest stretches of road in Maharashtra, runs right through Malad East. An 8-10 laner, this expressway connects Mumbai to all of its surrounding suburbs. Beyond the city limits, this road is known as the National Highway NH-8, which goes all the way up till the national capital of Delhi. It passes through nearly all of the suburbs in Mumbai.

Similar to the connectivity by road, connectivity by rail in Malad East is hassle-free and convenient. Malad Railway Station is located exactly between Malad East and Malad West. It is accessible through Swami Vivekananda Road for residents of Malad West and through Poddar Road for Malad East’s residents.

Bus transport proves to be easy as well, with well-placed bus stops lined up throughout Malad East. Of the numerous bus stops in this suburb, the Malad East bus stop located along Poddar Road serves as a major transit point. Brihanmumbai Electric Supply and Transport (BEST) operated buses frequently move through Malad East, connecting it with other surrounding suburbs and to the Mumbai city.

The Chhatrapati Shivaji International Airport lies merely 10 km away, and can be accessed through the Western Mumbai Highway. For anyone looking at other means of commute, taxicab services operate actively in Malad East. The ubiquitous Indian auto-rickshaw is also another preferred mode of short-distance transport, with rickshaw stands placed at almost every other corner.

Major Landmarks

Raheja Complex

Mahindra Academy

Tapovan Temple

Fatima Devi English School

Factors for growth in the past

Malad was earlier a sparsely populated area comprising a few villages and settlements. Pastor Fr. Joseph Maria Braz de Souza helped build the first school (St. Anne’s High School) in Orlem, which is now a neighbourhood of Malad West. India’s first film company, Bombay Talkies was also founded here, in 1934 by Devika Rani and Himanshu Rai.

By the 1970s, a number of families who were natives of the land had sold their properties to real estate developers, thus sowing the seeds for the next phase of development, which would completely urbanise Malad East.

The Western Express Highway has also played a part in the revitalisation of Malad East. Due to this road’s excellent connectivity, property in this suburb became treasured. Eventually, a number of renowned housing projects were established, pushing up the property value of the area. This led to a spurt in the number of residents moving in and settling down in the suburb.

Major challenges

In Malad East, traffic congestion during peak hours can be a concern, making daily long distance commute annoying.
According to the Environment Status Report of Greater Mumbai 2012-13, water pollution in Malad East has increased by 14 percent in the recent times, especially during the monsoons. This is certainly a cause of concern. But that this fact has come to light may invite movement on resolving the matter.
Poor construction and maintenance of roads has also been a cause of worry, with gaping potholes causing unavoidable inconvenience for the commuters.

Factors for growth in the future

Mumbai Metro, touted to be a level up in public transportation, is already active along the Line 1. Line 2 will be completed soon, if everything goes according to plan, and will be passing through Malad. This latent development in the future will increase the area’s connectivity tremendously.

Mumbai Metropolitan Region Development Authority (MMRDA) has also proposed a plan to develop and improve the existing Malad-Marve-Manori INS Hamla Road.

 

Feet On Street marketing, Feet On Street marketing operation, Feet On Street marketing operation , Feet On Street marketing operation Malad East mumbai,Malad East,mumbai

Door to Door Marketing Strategy, Door to Door Marketing Plan

Feet On Street marketing operation Panch Pakhadi | Feet On Street marketing operation Thane

Feet On Street marketing operation Panch Pakhadi

Fulcrum Marketing is a strategic Feet On Street marketing operation Panch Pakhadi. Our team of marketing consultants also specialise in marketing planning and Feet On Street marketing for all types of business of any size.

Brand Strategy: Build a Powerful Brand

Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with specific products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors.

Research
Interview customers and SMEs
Primary, secondary research		Messaging
Tell your story convincingly
Maintain campaign consistency		Brand Expression
Create a visual representation of your brand

We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position.

Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications.
Finally, we create a visual identity that expresses your brand to a T.

While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.

 

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

Implementing a Feet On Street marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , Feet On Street marketing operation . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

Feet On Street marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.		Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.
Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.		Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and Feet On Street marketing operation . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Feet On Street marketing,Feet On Street marketing operation Panch Pakhadi

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Panch Pakhadi

Call Us :-08433772261
Email:- info@fulcrumresources.in

Panch Pakhadi, Thane

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

Feet On Street marketing 

Feet On Street marketing operation

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Feet On Street marketing Plan and Feet On Street marketing Strategy

Feet On Street marketing operation Thane

Panch Pakhadi, Thane

Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.

Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.

Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.

Stats And Facts

The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,294
The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
The average literacy rate in Thane is quite impressive, at 91.36%
Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
Until the year 1739, when Marathas captured it, Thane was an important trading center
The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent

Manufacturing Sector

Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica

Connectivity

The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)

Thane Infrastructure

The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.
Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.

When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.
All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.

All Localities in Thane

All Localities in Thane, LOCALITY, JK Gram, Kapur Bawdi, Manpada, Mumbra, Uthalsar, Wagle Industrial Estate, Ghodbandar, Shree Nagar, Vasind, Anu Nagar, Majiwada, Lal Bahadur Shastri Road, Ghodbunder Road, Kasarvadavali, Kolshet Road, Panch Pakhadi, Pokhran Road No. 1, Vartak Nagar, Eastern Express Highway, LOCALITY, Charai, Waghbil, Savarkar Nagar, Balkum, Diva, Kalwa, Naupada, Thane West, Patlipada, Thane East, Brahmand, Azad Nagar, Vishnu Nagar, Vasant Vihar, Teen Hath Naka, Hiranandani Estate, Owale, Bhayanderpada, Kopri, LOCALITY, Khopat, Dhokali, Shilphata, Jambli Naka, Pokhran Road No. 2, Louis Wadi, Daighar Gaon, Khidkali, Usarghar Gaon, Desai Village, anand nagar, Kasheli, Khardipada, Mogarpada, Talav Pali, Padle Gaon, Runwal Nagar, Kolbad Road, Samata Nagar, LOCALITY, Parsik Nagar, Kharegaon, Manisha Nagar, Ram Maruti Road, Ghantali, Gokul Nagar, Vrindavan Society, Shreerang Society, Oswal Park, Badlapur, Bhiwandi, Dahisar, Agasan, Pale Gaon, Ambivli, Kalyan Shilphata Road, Shahapur

 

Feet On Street marketing, Feet On Street marketing operation, Feet On Street marketing operation , Feet On Street marketing operation Panch Pakhadi Thane,Panch Pakhadi,Thane

Door to Door Marketing Strategy, Door to Door Marketing Plan

Brand Marketing Services | Marketing operation Kalyani Nagar

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing Services | Marketing operation Kalyani Nagar

employment Service Provider Agency in pune

employment Service Provider Agency in pune

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

Profiling the Right People for Every Profession

Our Story

Since our humble beginnings in 2010, Fulcrum Resources has steadily grown from strength to strength in the pune recruitment arena.

Our expertise in providing Human Capital consultancy to our clients – universally sought after recruitment skills and headhunting expertise in just about any sector – has allowed Fulcrum to leave an imprint across various industries and build a reputation for competency and expertise in Pune.

What differentiates Fulcrum Resources from every other recruiter is our unwavering commitment to building relationships with our clients – understanding exactly what our clients are after, and allowing us to match their precise needs. We deliver human capital solutions that allow organisations and their employees to succeed.

Here at Fulcrum Resources, we pride ourselves on being a one-stop human capital solutions provider for your organisation. Our innovative and relationship-focused workforce solutions have been provided across a wide range of industries.

OUR BELIEVES

Fulcrum believes in people. We see a world of infinite possibilities arising from human relationships.
This makes it essential that the right person is placed in the right job – the core tenet behind what we’re trying to achieve here at Fulcrum, and to become the leading recruitment agency in pune.

Focus

At Fulcrum, we are all about long-lasting relationships – between an employer and their talent, and between you and us.

Vision

What we offer to our clients is a 360-degrees recruitment and human resource solution. We see Fulcrum as a one-stop agency helping businesses achieve their competitive edge, and becoming the preferred talent management and headhunting agency for organisations across Singapore and South-east Asia.

 

Mission

Fulcrum sets the bar high. Our stated mission is to deliver the most efficient and effective recruitment and HR solutions for each and every business we work with, cultivating long-term relationships and creating a healthy work environment by finding the perfect match between employment opportunities and our talents.

Fulcrum offers an all-inclusive recruitment service for organisations.

Our dedicated consultants understand the value of profiling the right person for the right profession and adapt a dynamic systematic approach to build a long lasting relationship with you.

HR Consulting

We offers a wide range of Consulting services to our clients, which helps them to build systems and processes to acquire, engage and develop their human capital.

With veterans in HR Consulting, we offer end-to-end solutions in Consulting, for our clients.

If you would like to learn more about Fulcrum Resources solutions for your business, please get in touch with us today at .

With insights into the complexities of people management in the 21st century, we bring to you a host of solutions to address these very challenges. Backed by our vast domain expertise in the HR space, we offer a suite of HR Consulting Solutions that will help you take that quantum leap into organizational excellence.

Recruitment Process

At Fulcrum Resources, we not only provide recruitment consultancy services to our clients but also give the applicants a perfect platform to get their dream jobs. We can help our clients to get the suitable candidates, cultivate them and retain them. Our comprehensive recruitment and staffing solutions as HR consultant ensure the delivery of profitable propositions for your workforce requirements.

We have adopted the international practices and procedures that are designed to attract and hire the best talent available in the market; thereby offering the best employee recruitment. We provide our client companies with not only a set of candidates, but also discussion on best-fit market availability, comparative benchmarking and a comfort knowing.

HR Outsourcing

We offer strategic outsourcing solutions that give clients access to intellectual capital which may not available in-house. By handling all the backend processes in an efficient and time-bound manner, we help organizations to focus on their core processes. We help small firms with access to the same economies of scale, efficiency, and expertise that large companies enjoy.

We provide fully integrated

Payroll Processing   Statutory Compliance Outsourcing   Recruitment Back Office solutions

If you would like to learn more about Corporate Resources solutions for your business, please get in touch with us today .

Contract & Temporary Staffing

Fulcrum is committed to providing HR and staffing solutions to our clients, no matter the field. As a one-stop service provider in this field of employment, our Agency can provide temporary or contract staffs in the shortest possible time. We will manage all the necessary administration such as payroll, insurance, and compensation, to give you a peace of mind. Our commitment to service ensures that we can solve your contract and temporary staffing queries and offer you peace of mind.

Executive Search

Fulcrum understands the value that a successful executive search offers an organisation. Trained to be top headhunters with experiences in Maharastra and the region, what we offer our clients is sourcing and qualifying that unique human talent to best fit your business. Through our personality reviews and background research, Fulcrum ensures that the candidates we offer to your company are not only well qualified for the role, but will also seamlessly fit into your company values.

General Recruitment

Recruitment and HR as a function is designed to make your organisation’s hiring decisions easier and simpler. Here at People Profilers, we understand the importance of providing a holistic HR support, and the burden it can ease from your business. Our agency provides general job placements from junior to mid-level executives and managers. Being a one-stop HR service provider, Fulcrum can solve all the staffing needs of your business.

Every core business is different. Fulcrum Resources are completely customised to address your company’s specific HR requirements. Our track record speaks for itself – and our HR and recruiting solutions have been applied to a wide range of clients across the following industries:

 

Marketing operation Kalyani Nagar

Brand Marketing Services, Product marketing Campaigns , Fieldwork marketing enterprise , retail marketing operation

Fieldwork marketing enterprise , retail marketing operation, door to door marketing operation , local marketing operation , Feet On Street marketing operation , school Marketing operation , Theater Marketing operation, B To B marketing operation

 

out of home marketing Supplier | face to face marketing agency in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, out of home marketing Supplier | face to face marketing agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Benefit from Brand Ambassadors

Benefit from Brand Ambassadors = Experiential marketing is an astoundingly influential new way for marketers to enhance relations between the consumer and your brand at all phases of the sales process.

By creating an emotional and sensory connection with the public, experiential marketing has the power to influence a customer’s view of a brand, and guide their purchasing behaviours. Just have a look at these statistics gleaned from a recent marketing poll:

  • 98% of consumers feel more inclined to purchase after attending an in-person event
  • 74% of shoppers formed a better opinion of a brand after an activation
  • 80% of attendees claimed that live demonstrations significantly affected their purchasing decision

Not surprising then, that businesses have gradually been increasing their event marketing efforts. According to a recent survey:

  • In 2015, 65% of brands stated their belief that in-person events are directly connected to sales
  • Experiential marketing budgets grew by approximately 6.1% in 2015.
  • 79% of brands announced that they would be hosting more events in the future

Innate insight

Steve Jobs knew it: “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” And you know it too. How often have you come across a great idea, only to witness its potential fizzle due to poor execution? What a sad way to lose something potentially ground-breaking.

No doubt your staff and you are whizzes at developing, producing, and maintaining innovative products and services; generating and nurturing clients; and running a smoothly administered operation. Your strengths may not, however, include being outgoing or confident approaching complete strangers. If that is the case, you need brand ambassadors.

Up close and personal

Every experiential marketing event – from sampling and demonstrations, to roadshows and product launches – requires a tireless enthusiasm for interacting face-to-face with a multitude of people. On top of that, the aim of your experience based marketing efforts is to transform those strangers into brand advocates. That is no mean feat!

You do not get a second chance to make a first impression

If you consider the costs involved with any form of brand activation, you want to ensure that the first impression of your business is immaculate. To make that first impression count, you need someone is able to not only promote your new products or services, but to actively embody what your brand promises.

The qualities that you need in your brand ambassadors include:

  • Personality – a certain je ne sais quoi that stirs interest and allows easy, natural communication.
  • To ensure that your event is an appropriately-staffed success, dependable ambassadors are essential.
  • To avoid brand ambassadors being perceived as “male strippers” and “party girls”, a professional approach is a crucial characteristic.
  • A brand ambassador who has a specific skillset can work industry-specific events.
  • Resourcefulness cannot be emphasised enough. The nature of live events and working with the public requires brand ambassadors who can think on their feet.

 

out of home marketing Supplier | face to face marketing agency in pune

 

face to face marketing agency, 1to1 marketing, Services marketing Activities, Feet On Street marketing operation, BTL marketing, modern trade marketing agency, out of home marketing Supplier, shopper marketing Supplier, school Marketing Supplier, Airports Marketing Supplier, highway dhaba Marketing Supplier, B 2 B marketing Supplier , Door To Door Distribution Supplier , 1to1 marketing Supplier, pune , mumbai

door to door marketing operation | Marketing operation in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door to door marketing operation | Marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

Street Intercept

We will still need to spend time interacting with people, face-to-face. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.

 

door to door marketing operation | Marketing operation in pune

 

Marketing operation, Experiential marketing, Brand Marketing Services, Product marketing Campaigns, Fieldwork marketing enterprise, retail marketing operation, door to door marketing operation, local marketing operation, Feet On Street marketing operation, school Marketing operation, Theater Marketing operation, hospital Marketing operation , B To B marketing operation , Flyer Delivery operation, pune , mumbai

Feet On Street Marketing operation in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active Feet On Street Marketing operation in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

Feet On Street Marketing operation in navi mumbai

Experiential Marketing Done Right: Retail Edition

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No Noise at Selfridges

 

An example of a retailer who literally cut out the noise was Selfridges, with the introduction of a calm and quiet shopping experience in 2013.

They proposed themselves as an oasis away from everything that usually defines the retail experience. Looking back now, one could say they embraced the health conscious trend in its infant stage. And by doing so, gave customers an experience they didn’t even fully realize they wanted yet.

Sephora’s ModiFace 3D Beauty Mirror

 

What’s one of the biggest hinders to purchase? Not being able to trial product before buying. Make up brands have been trying to get round this with testers, but with hygiene a concern, these testers can only go so far.

 

That’s why Sephora’s use of augmented reality in their customer’s favour was such a brilliant move. Customers get to see just which shades and styles suit them best, and will probably end up buying products they wouldn’t have even considered before. There’s nothing like a little affirmation to push someone towards purchas

Coca-Cola Happiness Machine for Couples

 

Coca-Cola is one of those brands that know just how important it is to form an emotional connection with their consumers. They go out of their way to leverage quirky and delightful experiential marketing techniques to engage with their customers one on one.

 

retailer Marketing, Feet On Street Marketing operation, Feet On Street Marketing operation, Feet On Street Marketing operation in pune, retailer sales, Rural Advertising, RWA Activation, , Colleges experiential activities, society experiential activities, Kiosk experiential activities, Feet On Street Marketing operation in navi mumbai

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Feet On Street Marketing operation in navi mumbai

Marketing and Sales companies Feet On Street Marketing operation in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Experiential Marketing Done Right: Retail Edition

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No Noise at Selfridges

 

An example of a retailer who literally cut out the noise was Selfridges, with the introduction of a calm and quiet shopping experience in 2013.

They proposed themselves as an oasis away from everything that usually defines the retail experience. Looking back now, one could say they embraced the health conscious trend in its infant stage. And by doing so, gave customers an experience they didn’t even fully realize they wanted yet.

Sephora’s ModiFace 3D Beauty Mirror

 

What’s one of the biggest hinders to purchase? Not being able to trial product before buying. Make up brands have been trying to get round this with testers, but with hygiene a concern, these testers can only go so far.

 

That’s why Sephora’s use of augmented reality in their customer’s favour was such a brilliant move. Customers get to see just which shades and styles suit them best, and will probably end up buying products they wouldn’t have even considered before. There’s nothing like a little affirmation to push someone towards purchas

Coca-Cola Happiness Machine for Couples

 

Coca-Cola is one of those brands that know just how important it is to form an emotional connection with their consumers. They go out of their way to leverage quirky and delightful experiential marketing techniques to engage with their customers one on one.

 

Feet On Street Marketing operation in navi mumbai

 

retailer Marketing, Feet On Street Marketing operation, retailer sales, Feet On Street Marketing operation in pune, Rural Advertising, RWA Activation, , Colleges experiential activities, society experiential activities, Kiosk experiential activities,

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