Tag: facebook marketing

leaflet distribution | facebook marketing Plan Currey Road

A Selling Attitude

Good selling , leaflet distribution &facebook marketing requires that you understand the product well and work to appreciate the customer’s requirement. But before and beyond all that, the secret of a good salesperson is about what goes on inside their head.

Above all, selling is an attitude. It’s how you think and feel. It’s about your whole approach to yourself, your company, your products and, of course, your customers. All of this can be condensed to three words: Confidence, pride and care.

Confidence
The basis of all successful selling is confidence. This does not mean blind hope — it is more about how you think about yourself and the future.

Self-belief
A confident person believes in themself and their abilities to sell. In order to create trust, the first thing that you sell is yourself. Whilst self-belief does not guarantee a sale, it always increases the probability of success.

If you go into a selling situation and you do not even believe in yourself, then you are doomed to failure. If you do not believe in yourself then the customer will not believe in you either, nor will they believe what you say. Your doubt will become their doubt and doubt does not lead to the sale.

Informed optimism
Blind belief is not always a good thing. Being positive because you have studied the product and the customer is greater reason to be confident. Belief and optimism provide powerful support but they do not replace factual knowledge.

If you are ready to sell, with good information at your fingertips, them you have good reason to be optimistic. Even if you do not have complete information (and who does), a tendency to optimism also helps create a positive attitude.

Can-do
Finally, self-belief and an optimistic approach lead to a ‘can-do’ attitude which means you will get out there and create the sale through your thoughts and actions. Belief is not enough: you’ve got to put in the work too.

Pride
There are two forms of pride. As one of the seven deadly sins, it can be a very selfish thing. But pride placed outside yourself is an important attitude that communicates and transmits itself to your customers.

Pride in the company
First, you should be proud to work at your company. Associating yourself with the brand and the brand values should make you feel good. You should be happy to tell others where you work.

Pride in the product
Secondly, you should be proud of what you are selling. Just thinking that you have the privilege of selling such a fine product should make you very happy indeed.

As with pride in the company, an intrinsic pride in the product is a powerful motivator, both for you and for your customer.

Care
Finally, a selling attitude is a caring attitude. Rather than just dump products on customers, if you want them to ever come back again, you should care about them and their problems, and hence be proud of how your products will help.

Care for customers can include taking time out from the normal selling context to check up on them, that the product is working ok and that they are happy with it. It can even include sending them Christmas and birthday cards — to their partner too.

When others know that you care about them, personally, then they will be far more willing to trust you — and trust is the first doorway towards selling.

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leaflet distribution | facebook marketing Plan Currey Road

Seasonal Marketing Opportunities

Preparing your business for the upcoming seasonal events leaflet distribution, facebook marketing  ahead can be an exciting opportunity to connect with your audience, increase traffic and boost profits and revenue whether it’s Festival or Christmas. We have a few tips (and tricks) on how to plan your national holiday campaigns and apply them for your business through visual displays.

Tip #1: Make a statement Imagine you are creating a scene. The first step to creating your seasonal campaign is to identify the holiday and research your ideas accordingly. Think outside-of-the-box by brainstorming and using holiday keywords to build up your ideas and taking them to the next level. To avoid any generic ideas, you can combine your business services with the holiday of your choice for extra creativity. For example, if your store sells a certain product such as , you can create a humorous cardboard cutout of Santa wearing Christmas or a Santa mannequin as a prop and centralise your holiday decorations around that. It would draw attention to your store and therefore increase traffic for your business.

Tip #2: Consider the type of signage solutions and displays you want Banners and signages are the silent sales assistants that you’ll need for your store. They provide the quickest ways to inform your customers about your products, as well as giving them a glimpse on the offers and benefits of your store. They are great tools for any retail display and will go hand-in-hand with your seasonal campaign.

Tip #3: Choose the right colour schemes Colours make a world of difference when it comes to displays and the right colour schemes can either make or break your store presentation. Consider what certain colours remind you of that particular holiday and see if you can link your business brand colours together with that season. Try to aim for less than 3-4 colours in your palette with a primary colour as your main hero and a few complementary colours to balance it out so that your displays aren’t too overwhelming or contrasting.

Tip #4: Remember the importance of placement and positioning There is no point into creating a great holiday display if your customers are unable to find it. Have an idea of where your customers will see your displays and map out the direction you want them to follow by considering the placement and positioning of your props and decorations. If you have a storefront window, use mannequins, cardboard cutouts and props to create a scene. If your business is limited with space, consider displaying an interest piece at the front of your store to evoke curiosity and lure them inside with accompanying decorations.

Tip #5: Keep it fresh Recycling the same old displays every year can be a big no-no for your business. Bob Phibbs from Retail Doc advises that “when you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money. Make your decorated store fresh, make it fun and use more lights than you think you should.”

leaflet distribution | facebook marketing Plan Currey Road

Marketing idea an tips , info , case study

 

Marketing Recruiters btl marketing

Marketing Recruiters

Qualitative Services

Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum.  Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.

It’s a fact, minority groups, primarily Hispanics, Fulcrum has an enviable and outstanding reputation in conducting creative and customized qualitative research studies among a wide variety of ethnic and minority population segments. Fulcrum offers its clients a full range of qualitative research services employing different research methods, which includes: 

  • Multicultural recruiting 
  • Traditional focus groups
  • Online focus groups
  • Online bulletin boards
  • In-depth/Executive interviews (in person or by phone)
  • triads and mini-groups
  • Mystery shops
  • In-person intercepts
  • Home use tests
  • Central location pre-recruits

 

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door2door selling Professional in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling Professional , door-to-door sales technique and door2door selling Professional in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling Professional ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door selling Professional and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agent in Swargate

Create, Elevate, Capture…Win.

Following the success of Conversations That Win The Complex Sale, thought leaders from Corporate Visions are again teaming up with publishing giant McGraw-Hill for another status-quo busting book. This time, a team of four authors with years of sales and consulting experience zero in on three sales conversations that help salespeople Create, Elevate and Capture Value.

In The Three Value Conversations, slated for publication in April 2015, the authors outline three essential conversations that sales professionals must know to control every step of the buying cycle.

That’s because salespeople—and what they say with their lips moving in front of prospects—still matter. When leading analyst firm SiriusDecisions asked hundreds of B2B sales managers what the #1 reason was for their reps failing to hit quota, the most common answer was the inability to articulate value.

So how exactly do you get your salespeople to excel at this crucial skill that matters at every stage of the sales conversation? What tools and methods do they need to create the buying vision, speak to the issues that matter to key decision makers, and win profitable deals? How do you develop a sales team that’s great at getting prospects to say ‘yes’ to leaving their status quo and ‘yes’ to choosing you?

Based on extensive research, the program is founded on three essential customer conversations that salespeople must excel in to win the sale:

The Differentiation Conversation (Creating value)

The Justification Conversation (Elevating value to the right decision maker)

The Maximization Conversation (Capturing value and maximizing the size of your opportunities)

The Three Value Conversations will help make you build a sales team that’s adept across the board at the conversations that create the buying vision and win the sale.

Pre-order the book now!

About the authors:

Tim Riesterer is Chief Strategy and Marketing Officer at Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning and product development.

Erik Peterson is Executive Vice President of Consulting at Corporate Visions. He is responsible for leading the company’s consulting team globally, including staff and certified contractors.

Conrad Smith, Vice President of Consulting of Services at Corporate Visions, is an operations executive with over 30 years of buying experience. He has delivered the Corporate Visions’ Justification Skills to more than 12,000 sales professionals.

Cheryl Geoffrion, Vice President of Consulting Services, Corporate Visions, is an expert negotiator, facilitator and coach in leadership development, conflict resolution and interpersonal communication skills. She has devoted more than 24 years to elevating the business results of her client organizations and the individuals within them.

 

 

 

 

 

door2door selling Professional in Pune

door2door selling Professional in mumbai

engagement marketing , B to C advertisement, B To B Promotion, facebook marketing,

BTL Marketing, modern trade promotional, Freelance HR Training

 

door2door sales agency in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales agency , door-to-door sales technique and door2door sales agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door sales agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agency in Shivaji Nagar

Four Essential Components for Creating the Most Impactful Product Launch in Your Company’s History

Your company is launching a new product. You’ve slaved for months to create an integrated communication strategy and now comes the day of the Big Launch. What do you need to do to make sure your product launch does not fall on deaf ears?

Here are four essential factors for ensuring that your next product launch is the most impactful in your company’s history.

1. Get Everyone Involved

The first mistake companies make is to “involve” salespeople only through training them on the new product’s features and messaging. That’s because product marketing delivers fully fledged messaging and materials to sales with a “ta da” flourish. But even if product marketing has spent time with customers as part of their voice-of-the-customer (VOC) research (see below for more on this subject), it’s the sales reps who talk to prospects and customers every single day. They are in the best position to bring to light the real-life problems that customers are looking to solve. Not to mention, they are the ones who will choose to use – or not use – the sales tools that marketing develops. So involve salespeople in product launch message development and story creation. Not only will you benefit from their perspective, but getting their “fingerprints on the gun” creates ownership and breeds passion that will close the sale.

2. Launch Your Product with a Compelling Story

When you build your new product, you focus on developing the required and desired features. But when you launch the product, it’s a whole different story. Literally.

When you launch a new product, you are asking prospects to make a change. Listing all the cool new features of the product, however, is simply not enough – even if your VOC research tells you that it is. You need to make a compelling case for why the pain of staying the same is greater than the pain of change.

3. Tell Your Story Effectively with Visual Tools

Once you have the story, you need the tools to help you tell that story in the most effective way. And given the way our brains work, you need to ditch the lengthy white papers and the dog-and-pony-show PowerPoint presentations in favor of visual tools, such as whiteboarding, that foster the interactive conversations that prospects want.

4. Fuel Your Salespeople with Effective Training

In order to plan for a successful product launch, you need to recognize a few things about salespeople. Salespeople are just-in-time learners, and they’re coin-operated. The faster you accept these two truths, the better you can prepare for the most impactful product launch of your career.

That means that training needs to be more than just teaching the new product. You need to teach your sales force the discipline and patience of working through the “why change” discussion with prospects. And you need to teach them to tell the story with new storytelling skills and visual tools. And don’t forget that practice makes perfect.

At Corporate Visions, we help companies prepare for successful product launches with our portfolio of solutions.

 

 

 

 

 

door2door sales agency in Pune

door2door sales agency in mumbai

Experiential marketing , Advertisement in ATMs, RWA activation, facebook marketing,

B to C Advertisement, Roadshow Advertising, Depth Interviews

 

door2door selling Professional in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door selling Professional , door-to-door sales technique and door2door selling Professional in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door selling Professional ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door selling Professional and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agency in akurdi

Developing Price Strategies and Programs

Marketing mix for companies comprises of 4 Ps Product, Price, Place and Promotion. Price is directly related to bottom-line of any business. Profitability of product is required for future operation of the company. Price strategy should communicate to the customer the value company is providing.

There is in-numerable price related challenges in the market for companies. Furthermore, with the advent of internet customer awareness for pricing information has improved. Sites like Priceline and eBay are encouraging customer to name their price for products as well as services.

Pricing strategy is dynamic in nature and should reflect changing condition in competition as well as the market. Overall price strategies follow six step model:

Step 1: Pricing can facilitate in achieving the positioning objectives of the company. If the company is facing tough competition or running at over capacity then price would be set taking into account the variable cost and some part of fixed cost. This strategy is a short term in nature. If the company is looking forward to maximizing profit then it sets higher price by considering competition and cost. This strategy has risk of running into trouble with consumer or legal issue. If the company is looking forward to improving and maximize market share then it will set lower price as to generate maximum volume. Companies looking forward to introducing new technology and revolutionary product look to set market skimming price.

Step 2: Law of economics says that at every price level, there is a definite demand for the product. However, this law varies with nature of product, for example, commodity demand will fall with the rise in the price and for luxury good demand will rise with a price increase. Companies need to plot the demand curve with respect to price as to understand price sensitivity. This demand curve can be estimated using statistical methods by analyzing historical data or by perform price related experiments to understand what customers are willing to pay or through market research and putting the question directly to the customer.

Step 3: companies need to manage cost for to be left with respectable margin of profit. Companies need to establish a level of production at which fixed and variable cost can be maintained. Generally, it is observed that production level increase cost per unit decreases owing to the learning curve effect which comes through experience. Activity based costing is getting in prominence as to allocate the cost properly which helps in estimation profit correctly. Another way of cost setting is through the target costing, made famous by Japanese companies. In target costing companies set price and profit level. After which they concentrate on cost as to maintain the profit level.

Step 4: companies need to pay particular attention to what competition is doing with respect to price, cost and promotional offer. Companies need to be aware by how much competitors can vary their price against the price set by the company.

Step 5: There are various method used to the set the price. Most common is the mark up method where price is set at a desired profit level. Target return pricing method talks about setting price based on return on investment set by the company. Perceived value pricing method talks about setting price based on the perceived value in consumer price and companies ability to deliver that value. In value pricing method, companies charge lower price for high quality product from loyal customers. This method is usually seen in the super market. Auction type pricing, going rate pricing and group pricing are other pricing methods.

Step 6: following above the five steps companies can now make the final choice of price. This final price is set looking at consumer perception towards quality and product. Positioning as per the marketing and advertising campaign also determine final price.

Pricing should adapt to factors like geographical location, market segment and economic conditions. Companies should remain flexible towards pricing policy and change as per market dynamics. Companies should also not react blindly to price change by competition rather should focus on analyzing the underlying motives.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Role of Coupons in Retail Marketing

Role of Coupons in Retail Marketing

What is Retailing ?

The sale of products to the customers from a fixed location (malls, department stores, super markets and so on) in small quantities for their end use is called as retailing.

Coupons play an important role in promoting the retail stores and making the brand popular amongst the masses.

What are Coupons ?

Any document which can be presented to the retailer to gain some kind of financial benefit in the form of discount on any product is called a coupon. Customers can get the coupons redeemed at the specific retail outlets to avail relevant discounts and rebates in shopping.

Role of Coupons in Retail Marketing

  • Coupons play an important role in attracting the customers into the store.
  • Coupons help in furthering the brand image of the retail store without huge investments. It makes the brand popular among the end-users. Individuals talk more about the brand, thus making it a hit amongst the masses.

What is Guerrilla Marketing ?

The concept of promoting products and brands on an extremely low budget is called as Guerrilla Marketing. Guerrilla marketing does not involve huge investments and is one of the most effective ways of creating brand awareness amongst the consumers.

Coupons are an effective tool for Guerrilla Marketing. The retailers can actually create brand awareness amongst the end users without spending much with the help of coupons.

How does Coupons help in Guerrilla Marketing ?

  • A Coupon is one of the most cost effective ways of promoting the brand with little investment.
  • Coupons make the brand popular as more and more customers visit the store to redeem their coupons.Example – As a part of their marketing strategy, on every purchase of Domino’s pizza, the company offers discount coupons to the buyers. These discount coupons can be availed next time the customer places his order.

    In such a situation, it is more likely that he would visit a Domino’s Outlet again to redeem his coupons and avail the discounts on the pizza. He would generally not prefer any other outlet as here in Domino’s he can get pizza at a lesser price as compared to others.

    Dominos in this case used food coupons to attract the customers once again into the store.

  • Coupons go a long way in influencing the buying behaviour of the customers.
  • Coupons also bring in new customers to the store. The individuals, who do not even know about a particular brand, visit the store to use their coupons and also check out other options as well.
  • Coupons also benefit the customers as they can now purchase their desired merchandise at a lower cost.
  • Coupons increase the store traffic and also result in Impulse Buying.

What is Impulse Buying ?

Any unplanned buying is called as Impulse Buying. An individual might not require a particular product but picks it up out of mere emotions and feelings. Such a buying is called impulse buying. Impulse buying prompts the customer to purchase products which he might not even need that time.

Peter went to a retail store to redeem his discount coupons on shirts. The retailer had smartly displayed perfumes near the cash counter. While paying the bill, Peter could not resist purchasing two perfumes for himself along with the shirts. An example of Impulse Buying.

 

Steps for More Effective Closing – Sales Solution

 

Sales people typically want to know how to do three things better:

  1. See more people
  2. Manage their time
  3. Close more business

When we are working with sales professionals during our sales training workshops, closing is one of the last things we get to. Not because effective closing techniques aren’t important to every sales process, but because it isn’t as important as the sales steps leading to the close.  However, I’ve decided that, as I was posting the 10 solutions for successful selling, I’d pop “8 Steps for More Effective Closing” in up front so that, with those deals you have in your pipeline today, you might have a slight edge in closing those deals with this information.

Years ago, I was taught that “the close” is an affirmation of the conversations you’ve already had with the prospect – or at least that’s the theory. The theory runs aground, so to speak, if your qualifying steps weren’t as strong as they needed to be and if your set up for the closing wasn’t as strong as it needed to be. Let’s do a quick recap of what should have happened prior to showing up for the close.

  1. A relationship, based on confidence and trust, should have been developed.  (check out a brief Seth Godin Blog)
  2. You should have identified the motivation/compelling reason for your prospect to take action.
  3. The prospect should have told you that they wanted to fix a problem or they realize a currently unrealized benefit.
  4. You and the prospect should have agreed to an investment of time, money and resources.
  5. You and the prospect should have agreed to a decision making process that included:
    • You would supply a solution that fits their specifications
    • You would supply this solution within their budget
    • You would be prepared to answer all of their questions
    • They would be prepared to make a decision- yes or no
  6. You would have sent an “as we agreed to” letter
  7. You would have followed up the “as we agreed to” letter with a phone call confirming the contents of the letter.

If, in fact, you have done these 6 things, then your close should be an affirmation of everything that you’ve already agreed to. If you haven’t executed on these 6 items, then… well, you are in trouble at time of close.

Here are 8 steps for more effective closing:

  1. Be prepared to be dazzling (10 presentation skills you MUST execute)
  2. You review why you are there to present
    • There is a problem that needs to be solved
    • There is an “agreed to” investment to solve the problem
    • There will be a decision today to either solve the problem or not solve the problem (Tell you yes or no)
  3. You place your 3-page presentation in front of the prospect:
    • Page 1 – cover sheet
    • Page 2 – list of problems identified in closing process
    • Page 3 – bulleted list of solutions to problems
  4. You ask the prospect which problem they want to discuss first
  5. You provide the solution and answer all of their questions
  6. You ask, “On a scale of 1 to 10, with 10 meaning you love it and 1 you hate it, how do you feel about the solution I’ve just presented?”  If it is 7 or better, you are in good shape, but the prospect does not have all of the information they need.  You now have to ask them, “What information do you need to get to a 10?”
  7. You proceed through each solution the same way
  8. When you finish all of your solutions you ask the question, “What would you like to do now?”

If you have done all of your work the right way, you will get a decision. The challenge here is two-fold:

  1. Did you do all the right stuff?
  2. Are you okay with hearing, “No, I don’t want to do business with you?”

Executing the right stuff and being okay with hearing “no” are two of the things that make selling so damn hard.

 

 

 

door2door selling Professional in Pune

door2door selling Professional in mumbai

engagement marketing , B to C advertisement, B To B Promotion, facebook marketing,

BTL Marketing, modern trade promotional, Freelance HR Training

 

door2door sales agency in mumbai

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door sales agency , door-to-door sales technique and door2door sales agency in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door sales agency ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door sales agency and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team

Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agencies in bosari

After Sales Service Customer Service

Customers are the assets of every business. Sales professionals must try their level best to satisfy customers for them to come back again to their organization.

What is After Sales Service ?

After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization.

The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario, positive word of mouth plays an important role in promoting brands and products.

After sales service makes sure products and services meet or surpass the expectations of the customers.

After sales service includes various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored.

Why After Sales Service ?

After sales service plays an important role in customer satisfaction and customer retention. It generates loyal customers.

Customers start believing in the brand and get associated with the organization for a longer duration. They speak good about the organization and its products.

A satisfied and happy customer brings more individuals and eventually more revenues for the organization.

After sales service plays a pivotal role in strengthening the bond between the organization and customers.

After Sales Service Techniques

  • Sales Professionals need to stay in touch with the customers even after the deal. Never ignore their calls.
  • Call them once in a while to exchange pleasantries.
  • Give them the necessary support. Help them install, maintain or operate a particular product. Sales professionals selling laptops must ensure windows are configured in the system and customers are able to use net without any difficulty. Similarly organizations selling mobile sim cards must ensure the number is activated immediately once the customer submits his necessary documents.
  • Any product found broken or in a damaged condition must be exchanged immediately by the sales professional. Don’t harass the customers. Listen to their grievances and make them feel comfortable.
  • Create a section in your organization’s website where the customers can register their complaints. Every organization should have a toll free number where the customers can call and discuss their queries. The customer service officers should take a prompt action on the customer’s queries. The problems must be resolved immediately.
  • Take feedback of the products and services from the customers. Feedback helps the organization to know the customers better and incorporate the necessary changes for better customer satisfaction.
  • Ask the customers to sign Annual Maintenance Contract (AMC) with your organization. AMC is an agreement signed between the organization and the customer where the organization promises to provide after sales services to the second party for a certain duration at nominal costs.
  • The exchange policies must be transparent and in favour of the customer. The customer who comes for an exchange should be given the same treatment as was given to him when he came for the first time. Speak to him properly and suggest him the best alternative.

 

The Changing Face of Services Marketing

Marketing of Services has emerged as an important sub discipline of marketing in its own right. It has evolved phenomenally to emerge as a major field of study with far reaching implications in today’s increasingly service driven economies. It is then, only natural, to wonder what is the future course that this field of study is most likely to take.

At first glance, one can see that there are as yet many opportunities available for Services Marketing to evolve and gain in relevance as the role of the service economy continues to expand. A large chunk of Third World economies are now beginning to move into the service domain. The role and share of the service sector in these economies is growing with an increased monetization of services

However, there are several challenges also. There has been a change in the basic nature of services. Services, today, can no longer be described according to the parameters of – intangibility, heterogeneity, inseparability and perishability. These changes are detailed below:

1. Intangibility: While services maybe intangible, the process of delivery and even the customer experience of the service is not necessarily so. Thus while service providers focus on pre purchase behavior they often fail to pay attention to customer experience during the process of service delivery, the nature of output (which may manifest in an observable physical change) or the learning outcomes of the delivery process.

2. Heterogeneity: Heterogeneity of services is also not applicable to the services domain today. Across sectors and industries we see an increased pressure for standardization of services. This is being achieved in some instances through automation such as through ATM’s and vending machines. Even in cases where automation is not possible there is greater focus on standardizing the service delivery process by way of service scripts and strict adherence to service cycles. For example, most fast food outlets and quick service restaurants follow the & steps of the service cycle that starts with greeting the customer (using standard phrases) through to saying good bye.

3. Inseparability: Even this criterion does not hold true for all services rendered. Inseparability implies that the production and consumption of services is simultaneous. Thus, consumers need to be present and/or involved in the production process. In reality however, there are several services that are separable. Example: insurance, repair and maintenance where production happens prior to consumption and the customers need not necessarily be present at the time the service is rendered. The same is witnessed in the phenomenon of outsourcing of services.

4. Perishability: even though this is true for a lot of services, there are several notable exceptions. In today’s information era there are several information based services that can be recorded and saved in electronic media and reproduced on demand. Moreover, for greater clarity in this regard it is necessary to have a distinction between the perishability of productive capacity, of customer experience and of the output.

Thus the definition of services is not as clear cut as it was once assumed to be. Consequently this is one of the major challenges lying ahead for the field of Services Marketing.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Converting Prospects to Opportunities

 

A lot has been stated, taught and coached by our team here at Anthony Cole Training Group, as well as by others in our profession. Occasionally, we have moments of brilliance and other times we can’t see the forest from the trees.

This is one of those moments.

For years I have preached that you must look at every step in the sales process, starting with the suspect database, to when the check clears, and the single most metric that I’ve looked at and encouraged others to look at is ‘dials’. You know, the number of times a sales person actually picks up the phone to ‘try’ and talk to someone about their business and the possibility of scheduling an appointment? Dials equal effort. Without effort, results normally won’t show up, unless the sales person is lucky.

Upon reflection, the item we should really be looking at is the conversion rate of prospecting effort to opportunities. We can’t just look at prospecting effort in a vacuum. First of all, the effort recorded in your CRM application might be a work of fiction to begin with. Second, we don’t get paid in sales for effort. Yes, effort is required first, but we have to have opportunities to convert to sales, not just names of introductions or names of people that we’ve met at a conference or luncheon.

So as you analyze your business or the business of your sales people remember the following:

– Effort is important to record but only as it relates to opportunities.
– Effort is important to record but only as it relates to coaching and motivating to goals.
– Sales people should be paid 0% commission on effort.
– Tracking effort to opportunity conversion will help you more appropriately assess the type of effort being put forth and the skills required to improve them.

In the end, even with the number of opportunities increasing, you still have to get them sold, so make sure that you are tracking the conversion ratio as well.

A moment of brilliance? No, not really. A moment that will help you improve sales results? As Rocky Balboa would say, “Absolutely”.

 

 

 

door2door sales agency in Pune

door2door sales agency in mumbai

Experiential marketing , Advertisement in ATMs, RWA activation, facebook marketing,

B to C Advertisement, Roadshow Advertising, Depth Interviews

 

door2door selling Professional in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agent in Swargate

Create, Elevate, Capture…Win.

Following the success of Conversations That Win The Complex Sale, thought leaders from Corporate Visions are again teaming up with publishing giant McGraw-Hill for another status-quo busting book. This time, a team of four authors with years of sales and consulting experience zero in on three sales conversations that help salespeople Create, Elevate and Capture Value.

In The Three Value Conversations, slated for publication in April 2015, the authors outline three essential conversations that sales professionals must know to control every step of the buying cycle.

That’s because salespeople—and what they say with their lips moving in front of prospects—still matter. When leading analyst firm SiriusDecisions asked hundreds of B2B sales managers what the #1 reason was for their reps failing to hit quota, the most common answer was the inability to articulate value.

So how exactly do you get your salespeople to excel at this crucial skill that matters at every stage of the sales conversation? What tools and methods do they need to create the buying vision, speak to the issues that matter to key decision makers, and win profitable deals? How do you develop a sales team that’s great at getting prospects to say ‘yes’ to leaving their status quo and ‘yes’ to choosing you?

Based on extensive research, the program is founded on three essential customer conversations that salespeople must excel in to win the sale:

The Differentiation Conversation (Creating value)

The Justification Conversation (Elevating value to the right decision maker)

The Maximization Conversation (Capturing value and maximizing the size of your opportunities)

The Three Value Conversations will help make you build a sales team that’s adept across the board at the conversations that create the buying vision and win the sale.

Pre-order the book now!

About the authors:

Tim Riesterer is Chief Strategy and Marketing Officer at Corporate Visions, responsible for leading the strategic direction of the company in thought leadership, positioning and product development.

Erik Peterson is Executive Vice President of Consulting at Corporate Visions. He is responsible for leading the company’s consulting team globally, including staff and certified contractors.

Conrad Smith, Vice President of Consulting of Services at Corporate Visions, is an operations executive with over 30 years of buying experience. He has delivered the Corporate Visions’ Justification Skills to more than 12,000 sales professionals.

Cheryl Geoffrion, Vice President of Consulting Services, Corporate Visions, is an expert negotiator, facilitator and coach in leadership development, conflict resolution and interpersonal communication skills. She has devoted more than 24 years to elevating the business results of her client organizations and the individuals within them.

 

 

 

 

 

door2door selling Professional in Pune

door2door selling Professional in mumbai

engagement marketing , B to C advertisement, B To B Promotion, facebook marketing,

BTL Marketing, modern trade promotional, Freelance HR Training

 

door2door sales agency in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

Marketing agency in Shivaji Nagar

Four Essential Components for Creating the Most Impactful Product Launch in Your Company’s History

Your company is launching a new product. You’ve slaved for months to create an integrated communication strategy and now comes the day of the Big Launch. What do you need to do to make sure your product launch does not fall on deaf ears?

Here are four essential factors for ensuring that your next product launch is the most impactful in your company’s history.

1. Get Everyone Involved

The first mistake companies make is to “involve” salespeople only through training them on the new product’s features and messaging. That’s because product marketing delivers fully fledged messaging and materials to sales with a “ta da” flourish. But even if product marketing has spent time with customers as part of their voice-of-the-customer (VOC) research (see below for more on this subject), it’s the sales reps who talk to prospects and customers every single day. They are in the best position to bring to light the real-life problems that customers are looking to solve. Not to mention, they are the ones who will choose to use – or not use – the sales tools that marketing develops. So involve salespeople in product launch message development and story creation. Not only will you benefit from their perspective, but getting their “fingerprints on the gun” creates ownership and breeds passion that will close the sale.

2. Launch Your Product with a Compelling Story

When you build your new product, you focus on developing the required and desired features. But when you launch the product, it’s a whole different story. Literally.

When you launch a new product, you are asking prospects to make a change. Listing all the cool new features of the product, however, is simply not enough – even if your VOC research tells you that it is. You need to make a compelling case for why the pain of staying the same is greater than the pain of change.

3. Tell Your Story Effectively with Visual Tools

Once you have the story, you need the tools to help you tell that story in the most effective way. And given the way our brains work, you need to ditch the lengthy white papers and the dog-and-pony-show PowerPoint presentations in favor of visual tools, such as whiteboarding, that foster the interactive conversations that prospects want.

4. Fuel Your Salespeople with Effective Training

In order to plan for a successful product launch, you need to recognize a few things about salespeople. Salespeople are just-in-time learners, and they’re coin-operated. The faster you accept these two truths, the better you can prepare for the most impactful product launch of your career.

That means that training needs to be more than just teaching the new product. You need to teach your sales force the discipline and patience of working through the “why change” discussion with prospects. And you need to teach them to tell the story with new storytelling skills and visual tools. And don’t forget that practice makes perfect.

At Corporate Visions, we help companies prepare for successful product launches with our portfolio of solutions.

 

 

 

 

 

door2door sales agency in Pune

door2door sales agency in mumbai

Experiential marketing , Advertisement in ATMs, RWA activation, facebook marketing,

B to C Advertisement, Roadshow Advertising, Depth Interviews

 

door2door selling Professional in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agency in akurdi

Developing Price Strategies and Programs

Marketing mix for companies comprises of 4 Ps Product, Price, Place and Promotion. Price is directly related to bottom-line of any business. Profitability of product is required for future operation of the company. Price strategy should communicate to the customer the value company is providing.

There is in-numerable price related challenges in the market for companies. Furthermore, with the advent of internet customer awareness for pricing information has improved. Sites like Priceline and eBay are encouraging customer to name their price for products as well as services.

Pricing strategy is dynamic in nature and should reflect changing condition in competition as well as the market. Overall price strategies follow six step model:

Step 1: Pricing can facilitate in achieving the positioning objectives of the company. If the company is facing tough competition or running at over capacity then price would be set taking into account the variable cost and some part of fixed cost. This strategy is a short term in nature. If the company is looking forward to maximizing profit then it sets higher price by considering competition and cost. This strategy has risk of running into trouble with consumer or legal issue. If the company is looking forward to improving and maximize market share then it will set lower price as to generate maximum volume. Companies looking forward to introducing new technology and revolutionary product look to set market skimming price.

Step 2: Law of economics says that at every price level, there is a definite demand for the product. However, this law varies with nature of product, for example, commodity demand will fall with the rise in the price and for luxury good demand will rise with a price increase. Companies need to plot the demand curve with respect to price as to understand price sensitivity. This demand curve can be estimated using statistical methods by analyzing historical data or by perform price related experiments to understand what customers are willing to pay or through market research and putting the question directly to the customer.

Step 3: companies need to manage cost for to be left with respectable margin of profit. Companies need to establish a level of production at which fixed and variable cost can be maintained. Generally, it is observed that production level increase cost per unit decreases owing to the learning curve effect which comes through experience. Activity based costing is getting in prominence as to allocate the cost properly which helps in estimation profit correctly. Another way of cost setting is through the target costing, made famous by Japanese companies. In target costing companies set price and profit level. After which they concentrate on cost as to maintain the profit level.

Step 4: companies need to pay particular attention to what competition is doing with respect to price, cost and promotional offer. Companies need to be aware by how much competitors can vary their price against the price set by the company.

Step 5: There are various method used to the set the price. Most common is the mark up method where price is set at a desired profit level. Target return pricing method talks about setting price based on return on investment set by the company. Perceived value pricing method talks about setting price based on the perceived value in consumer price and companies ability to deliver that value. In value pricing method, companies charge lower price for high quality product from loyal customers. This method is usually seen in the super market. Auction type pricing, going rate pricing and group pricing are other pricing methods.

Step 6: following above the five steps companies can now make the final choice of price. This final price is set looking at consumer perception towards quality and product. Positioning as per the marketing and advertising campaign also determine final price.

Pricing should adapt to factors like geographical location, market segment and economic conditions. Companies should remain flexible towards pricing policy and change as per market dynamics. Companies should also not react blindly to price change by competition rather should focus on analyzing the underlying motives.

 

 

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

 

Articales from http://www.managementstudyguide.com

 

 

Role of Coupons in Retail Marketing

Role of Coupons in Retail Marketing

What is Retailing ?

The sale of products to the customers from a fixed location (malls, department stores, super markets and so on) in small quantities for their end use is called as retailing.

Coupons play an important role in promoting the retail stores and making the brand popular amongst the masses.

What are Coupons ?

Any document which can be presented to the retailer to gain some kind of financial benefit in the form of discount on any product is called a coupon. Customers can get the coupons redeemed at the specific retail outlets to avail relevant discounts and rebates in shopping.

Role of Coupons in Retail Marketing

  • Coupons play an important role in attracting the customers into the store.
  • Coupons help in furthering the brand image of the retail store without huge investments. It makes the brand popular among the end-users. Individuals talk more about the brand, thus making it a hit amongst the masses.

What is Guerrilla Marketing ?

The concept of promoting products and brands on an extremely low budget is called as Guerrilla Marketing. Guerrilla marketing does not involve huge investments and is one of the most effective ways of creating brand awareness amongst the consumers.

Coupons are an effective tool for Guerrilla Marketing. The retailers can actually create brand awareness amongst the end users without spending much with the help of coupons.

How does Coupons help in Guerrilla Marketing ?

  • A Coupon is one of the most cost effective ways of promoting the brand with little investment.
  • Coupons make the brand popular as more and more customers visit the store to redeem their coupons.Example – As a part of their marketing strategy, on every purchase of Domino’s pizza, the company offers discount coupons to the buyers. These discount coupons can be availed next time the customer places his order.

    In such a situation, it is more likely that he would visit a Domino’s Outlet again to redeem his coupons and avail the discounts on the pizza. He would generally not prefer any other outlet as here in Domino’s he can get pizza at a lesser price as compared to others.

    Dominos in this case used food coupons to attract the customers once again into the store.

  • Coupons go a long way in influencing the buying behaviour of the customers.
  • Coupons also bring in new customers to the store. The individuals, who do not even know about a particular brand, visit the store to use their coupons and also check out other options as well.
  • Coupons also benefit the customers as they can now purchase their desired merchandise at a lower cost.
  • Coupons increase the store traffic and also result in Impulse Buying.

What is Impulse Buying ?

Any unplanned buying is called as Impulse Buying. An individual might not require a particular product but picks it up out of mere emotions and feelings. Such a buying is called impulse buying. Impulse buying prompts the customer to purchase products which he might not even need that time.

Peter went to a retail store to redeem his discount coupons on shirts. The retailer had smartly displayed perfumes near the cash counter. While paying the bill, Peter could not resist purchasing two perfumes for himself along with the shirts. An example of Impulse Buying.

 

Steps for More Effective Closing – Sales Solution

 

Sales people typically want to know how to do three things better:

  1. See more people
  2. Manage their time
  3. Close more business

When we are working with sales professionals during our sales training workshops, closing is one of the last things we get to. Not because effective closing techniques aren’t important to every sales process, but because it isn’t as important as the sales steps leading to the close.  However, I’ve decided that, as I was posting the 10 solutions for successful selling, I’d pop “8 Steps for More Effective Closing” in up front so that, with those deals you have in your pipeline today, you might have a slight edge in closing those deals with this information.

Years ago, I was taught that “the close” is an affirmation of the conversations you’ve already had with the prospect – or at least that’s the theory. The theory runs aground, so to speak, if your qualifying steps weren’t as strong as they needed to be and if your set up for the closing wasn’t as strong as it needed to be. Let’s do a quick recap of what should have happened prior to showing up for the close.

  1. A relationship, based on confidence and trust, should have been developed.  (check out a brief Seth Godin Blog)
  2. You should have identified the motivation/compelling reason for your prospect to take action.
  3. The prospect should have told you that they wanted to fix a problem or they realize a currently unrealized benefit.
  4. You and the prospect should have agreed to an investment of time, money and resources.
  5. You and the prospect should have agreed to a decision making process that included:
    • You would supply a solution that fits their specifications
    • You would supply this solution within their budget
    • You would be prepared to answer all of their questions
    • They would be prepared to make a decision- yes or no
  6. You would have sent an “as we agreed to” letter
  7. You would have followed up the “as we agreed to” letter with a phone call confirming the contents of the letter.

If, in fact, you have done these 6 things, then your close should be an affirmation of everything that you’ve already agreed to. If you haven’t executed on these 6 items, then… well, you are in trouble at time of close.

Here are 8 steps for more effective closing:

  1. Be prepared to be dazzling (10 presentation skills you MUST execute)
  2. You review why you are there to present
    • There is a problem that needs to be solved
    • There is an “agreed to” investment to solve the problem
    • There will be a decision today to either solve the problem or not solve the problem (Tell you yes or no)
  3. You place your 3-page presentation in front of the prospect:
    • Page 1 – cover sheet
    • Page 2 – list of problems identified in closing process
    • Page 3 – bulleted list of solutions to problems
  4. You ask the prospect which problem they want to discuss first
  5. You provide the solution and answer all of their questions
  6. You ask, “On a scale of 1 to 10, with 10 meaning you love it and 1 you hate it, how do you feel about the solution I’ve just presented?”  If it is 7 or better, you are in good shape, but the prospect does not have all of the information they need.  You now have to ask them, “What information do you need to get to a 10?”
  7. You proceed through each solution the same way
  8. When you finish all of your solutions you ask the question, “What would you like to do now?”

If you have done all of your work the right way, you will get a decision. The challenge here is two-fold:

  1. Did you do all the right stuff?
  2. Are you okay with hearing, “No, I don’t want to do business with you?”

Executing the right stuff and being okay with hearing “no” are two of the things that make selling so damn hard.

 

 

 

door2door selling Professional in Pune

door2door selling Professional in mumbai

engagement marketing , B to C advertisement, B To B Promotion, facebook marketing,

BTL Marketing, modern trade promotional, Freelance HR Training

 

door2door sales agency in Pune

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

Marketing

Feet On Street
Door To Door Marketing
Face to Face Marketing
Street Marketing
Field Marketing
Direct To Retailer Sales
Strategic Field Marketing
Marketing Strategy
Trade Marketing
Marketing Team
Sales & merchandising
Shopper  & Retail Marketing 
Direct sales 
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Telemarketing
Database Marketing
Direct marketing

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

 

marketing agencies in bosari

After Sales Service Customer Service

Customers are the assets of every business. Sales professionals must try their level best to satisfy customers for them to come back again to their organization.

What is After Sales Service ?

After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization.

The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario, positive word of mouth plays an important role in promoting brands and products.

After sales service makes sure products and services meet or surpass the expectations of the customers.

After sales service includes various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored.

Why After Sales Service ?

After sales service plays an important role in customer satisfaction and customer retention. It generates loyal customers.

Customers start believing in the brand and get associated with the organization for a longer duration. They speak good about the organization and its products.

A satisfied and happy customer brings more individuals and eventually more revenues for the organization.

After sales service plays a pivotal role in strengthening the bond between the organization and customers.

After Sales Service Techniques

  • Sales Professionals need to stay in touch with the customers even after the deal. Never ignore their calls.
  • Call them once in a while to exchange pleasantries.
  • Give them the necessary support. Help them install, maintain or operate a particular product. Sales professionals selling laptops must ensure windows are configured in the system and customers are able to use net without any difficulty. Similarly organizations selling mobile sim cards must ensure the number is activated immediately once the customer submits his necessary documents.
  • Any product found broken or in a damaged condition must be exchanged immediately by the sales professional. Don’t harass the customers. Listen to their grievances and make them feel comfortable.
  • Create a section in your organization’s website where the customers can register their complaints. Every organization should have a toll free number where the customers can call and discuss their queries. The customer service officers should take a prompt action on the customer’s queries. The problems must be resolved immediately.
  • Take feedback of the products and services from the customers. Feedback helps the organization to know the customers better and incorporate the necessary changes for better customer satisfaction.
  • Ask the customers to sign Annual Maintenance Contract (AMC) with your organization. AMC is an agreement signed between the organization and the customer where the organization promises to provide after sales services to the second party for a certain duration at nominal costs.
  • The exchange policies must be transparent and in favour of the customer. The customer who comes for an exchange should be given the same treatment as was given to him when he came for the first time. Speak to him properly and suggest him the best alternative.

 

The Changing Face of Services Marketing

Marketing of Services has emerged as an important sub discipline of marketing in its own right. It has evolved phenomenally to emerge as a major field of study with far reaching implications in today’s increasingly service driven economies. It is then, only natural, to wonder what is the future course that this field of study is most likely to take.

At first glance, one can see that there are as yet many opportunities available for Services Marketing to evolve and gain in relevance as the role of the service economy continues to expand. A large chunk of Third World economies are now beginning to move into the service domain. The role and share of the service sector in these economies is growing with an increased monetization of services

However, there are several challenges also. There has been a change in the basic nature of services. Services, today, can no longer be described according to the parameters of – intangibility, heterogeneity, inseparability and perishability. These changes are detailed below:

1. Intangibility: While services maybe intangible, the process of delivery and even the customer experience of the service is not necessarily so. Thus while service providers focus on pre purchase behavior they often fail to pay attention to customer experience during the process of service delivery, the nature of output (which may manifest in an observable physical change) or the learning outcomes of the delivery process.

2. Heterogeneity: Heterogeneity of services is also not applicable to the services domain today. Across sectors and industries we see an increased pressure for standardization of services. This is being achieved in some instances through automation such as through ATM’s and vending machines. Even in cases where automation is not possible there is greater focus on standardizing the service delivery process by way of service scripts and strict adherence to service cycles. For example, most fast food outlets and quick service restaurants follow the & steps of the service cycle that starts with greeting the customer (using standard phrases) through to saying good bye.

3. Inseparability: Even this criterion does not hold true for all services rendered. Inseparability implies that the production and consumption of services is simultaneous. Thus, consumers need to be present and/or involved in the production process. In reality however, there are several services that are separable. Example: insurance, repair and maintenance where production happens prior to consumption and the customers need not necessarily be present at the time the service is rendered. The same is witnessed in the phenomenon of outsourcing of services.

4. Perishability: even though this is true for a lot of services, there are several notable exceptions. In today’s information era there are several information based services that can be recorded and saved in electronic media and reproduced on demand. Moreover, for greater clarity in this regard it is necessary to have a distinction between the perishability of productive capacity, of customer experience and of the output.

Thus the definition of services is not as clear cut as it was once assumed to be. Consequently this is one of the major challenges lying ahead for the field of Services Marketing.

 

 

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Articales from http://www.managementstudyguide.com

 

 

Converting Prospects to Opportunities

 

A lot has been stated, taught and coached by our team here at Anthony Cole Training Group, as well as by others in our profession. Occasionally, we have moments of brilliance and other times we can’t see the forest from the trees.

This is one of those moments.

For years I have preached that you must look at every step in the sales process, starting with the suspect database, to when the check clears, and the single most metric that I’ve looked at and encouraged others to look at is ‘dials’. You know, the number of times a sales person actually picks up the phone to ‘try’ and talk to someone about their business and the possibility of scheduling an appointment? Dials equal effort. Without effort, results normally won’t show up, unless the sales person is lucky.

Upon reflection, the item we should really be looking at is the conversion rate of prospecting effort to opportunities. We can’t just look at prospecting effort in a vacuum. First of all, the effort recorded in your CRM application might be a work of fiction to begin with. Second, we don’t get paid in sales for effort. Yes, effort is required first, but we have to have opportunities to convert to sales, not just names of introductions or names of people that we’ve met at a conference or luncheon.

So as you analyze your business or the business of your sales people remember the following:

– Effort is important to record but only as it relates to opportunities.
– Effort is important to record but only as it relates to coaching and motivating to goals.
– Sales people should be paid 0% commission on effort.
– Tracking effort to opportunity conversion will help you more appropriately assess the type of effort being put forth and the skills required to improve them.

In the end, even with the number of opportunities increasing, you still have to get them sold, so make sure that you are tracking the conversion ratio as well.

A moment of brilliance? No, not really. A moment that will help you improve sales results? As Rocky Balboa would say, “Absolutely”.

 

 

 

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