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Developing an Annual Marketing Plan and Marketing Strategy | Lead Generation strategy For pune

Developing an Annual Marketing Plan and Marketing Strategy

face2face marketing firm Lohegaon Pune

Fulcrum Marketing is a strategic face2face marketing firm Lohegaon Pune. Our team of marketing consultants also specialise in marketing planning and face2face marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

  • reviewing your market conditions
  • reviewing your current market challenges and capabilities
  • identifying and maximising competitive advantage
  • creating and amplifying market positioning
  • developing new revenue sources
  • maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

  • Referral Programs
  • Word of Mouth Plus
  • Trade Shows
  • Online Advertising
  • Remarketing
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

  • Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
  • Which specific marketing activities were effective?
  • Which specific marketing activities were not effective?
  • Should you reallocate resources to better performing targets, markets or marketing tactics?
  • Has your target market, audience or geographic area changed over the year?
  • Were you able to stay within a marketing budget at the end of the year?
  • What areas of your marketing budget do you need to cut costs in for the coming year?
  • What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

  • Advertising (print and/or online)
  • Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
  • Collateral (sell sheets, brochures, business cards)
  • Events (trade shows, webinars)
  • Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
  • Public Relations (press release distribution, PR agency)
  • Research (focus groups, surveys, marketing reference books)
  • Social Media (social media networks)
  • Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

 Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1.   Planning and preparation
2.   Introduction or opening
3.   Questioning
4.   Presentation
5.   Overcoming objections/negotiating
6.   Closing
7.   After-sales follow-up

communication and face2face marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

  • A higher Return on Investment  (ROI)
  • Reaching more of your target audience
  • Reduced costs for face2face marketing
  • Types of market segmentation:
    • Demographic segmentation: gender, age, income, education, occupation
    • Geographic segmentation: city, state, country
    • Psychographic segmentation: attitudes, values, attitudes, lifestyle
    • Behavioural segmentation: purchasing patterns, loyalty status

Implementing a face2face marketing Strategy

 

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , face2face marketing firm Lohegaon Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

face2face marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

 

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and face2face marketing firm Lohegaon Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Lohegaon Pune

face2face marketing firm Lohegaon Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Lohegaon Pune

 

B2B Marketing: 

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing : 

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing: 

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:  

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling : 

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing: 

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

face2face marketing 

face2face marketing firm Lohegaon Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

face2face marketing | face2face marketing firm Lohegaon Pune

Lohegaon ,  Pune

Lohegaon is a town situated north-eastern parts of Pune City. It comes under the jurisdiction of Pune Municipal Corporation. This locality is primarily known for the Pune International Airport, a domestic and international airport. This place also has an Air Force base, known as 2 wing, one of the oldest air base in India, after the Ambala Air Base. In terms of social infrastructure, many restaurants, schools, hospitals have mushroomed in the vicinity. Pune is located at a distance of 13.7 km while Mumbai is about 156 km from Lohegaon. It is surrounded by the developed areas of Pune, such as Viman Nagar, Dhanori, Vadgaon Sheri, Kharadi, Wagholi, Khadki, Charholi, Bhosari etc. The locality is well-connected to various developed areas and a number of hotels, schools, banks and hospitals via an excellent network of railways and roadways. Some of the best Residential Projects in Lohegaon are Someshwar Purple Touch Phase-3, Shree Ram Lotus, Surya Atlantis City, Shree Nighi among others.

Lohegaon is a town situated north-eastern parts of Pune City. It comes under the jurisdiction of Pune Municipal Corporation. This locality is primarily known for the Pune International Airport, a domestic and international airport. This place also has an Air Force base, known as 2 wing, one of the oldest air base in India, after the Ambala Air Base. In terms of social infrastructure, many restaurants, schools, hospitals have mushroomed in the vicinity. Pune is located at a distance of 13.7 km while Mumbai is about 156 km from Lohegaon. It is surrounded by the developed areas of Pune, such as Viman Nagar, Dhanori, Vadgaon Sheri, Kharadi, Wagholi, Khadki, Charholi, Bhosari etc. The locality is well-connected to various developed areas and a number of hotels, schools, banks and hospitals via an excellent network of railways and roadways. Some of the best Residential Projects in Lohegaon are Someshwar Purple Touch Phase-3, Shree Ram Lotus, Surya Atlantis City, Shree Nighi among others.

Connectivity

There is a road which connects Lohgaon and Wagholi, which in turn connects to the Ahmednagar highway. Roads from Vishrantwadi, Dhanori, Wadgaon Shinde and Wagholi meet at Lohegaon.

Besides the airport, Lohegaon also enjoys inter-city connectivity using public transport.
It enjoys excellent connectivity to Pune International Airport which is located at a distance of 4 km via Patil Vasti Road and Lohegaon Road.
Ghorpuri, Pune Junction, Hadapsar, Shivaji Nagar, Khadki are its nearby railway stations. However, Pune Junction is the nearest and major railway station to Lohegaon which is located at a driving distance of 10 km via Airport Road.
Local bus operators such as PMPML and BRTS buses serve this area and connect to several developed area like Wagholi, Viman Nagar, Dhanori, Kharadi etc.

Factors for past growth
It has become one of the most demanding localities of Pune, due to economic development, extensive network of roadways and railways and its proximity to the city of Mumbai.
Its proximity to Pune International Airport. Pune Junction railway station along with IT Hubs of Aundh and Baner have been a plus point, driven residential demand and development in the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, 2 BHK apartments in Lohegaon are in huge demand.

Employment hubs near Lohegaon
Weikfield IT iNFO Park
Pune IT Park
The Cerebrum IT Park B5
EON IT Park
Teerth Technospace

Infra Development (Social & Physical)
Lohegaon provides its residents with all kinds of social amenities to live a happy and peaceful life. Various schools in Lohegaon include Kendriya Vidyalaya (Air Force), Euro Kids, Tulip School, Wisitek Academy School, Kinder Brook Pre-school-Viman Nagar, Little Flower English School, Head Start Preparatory School, Lexicon Kids Viman Nagar etc. There are some good colleges nearby. These are Symbiosis Law School, Kai Tukaram Dhondiba Pathare School & College, Symbiosis Institute of Design, Sant Dnyaneshwar English Medium School & Jr. College Of Science, MIBS India Management College among others.
The major hospitals in Lohegaon include Medipoint Hospital, K K Hospital, Joshi Hospital, Salunke Hospital, CT Nursing Home, Sahyadri Super Speciality Hospital Nagar Road, Shree Hospital, Columbia Asia Hospital Pune, Aditya Hospital, Dhanwantri Hospital to name a few.
It houses a number of luxurious shopping hubs, including Creaticity Mall, Ideal Landmark, Max Lifestyle, Max Fashion, Hi Fashion etc. It also houses retail outlets of national and international brands such as My Jio Store, Max Fashion, Element Retail Pvt Ltd, Reliance Express Store, pantaloons, Lifestyle Stores, Bombay Dyeing among few.

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face2face marketing firm Lohegaon Pune

face2face marketing firm Lohegaon Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad
Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta
Hadapsar
Balewadi

 

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home2home marketing firm | rural marketing Companies in pune

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home2home marketing firm | rural marketing Companies in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

 

 

7 Mobile Marketing Trends 2018

If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add mobile to your marketing mix in 2018.

  1. Mobile Video

It’s been predicted that in 2018, people will spend about 36 minutes watching videos on their mobile devices, where they’ll spend just 18.5 minutes on non-mobile devices. That’s reason alone to invest in mobile video content and mobile advertising for your brand. With different formats for mobile video ads, there are a variety of ways to engage with your audience, as well as get them to click to your website from the device that has their attention throughout the day. Remember less is more, keep videos under two-minutes to gain traction.

  1. Mobile SEO

This is far beyond having a responsive website. It’s a given that your website design will adapt based on the device it’s being viewed on. Mobile SEO is about how your mobile website focuses on core ranking, indexing and leveraging mobile keywords. Keys to success are the following:

  • Focus on relevancy, usefulness and authority
  • It must download quickly
  • Create a mobile index
  • Fix mobile-friendly errors
  • Do mobile keyword research and content creation

Also know that in 2018, Google will rank search results based on the mobile friendliness of websites too, so if you’re planning on updating your site keep mobile top of mind.

  1. Mobile Search

You may have optimized your website for desktop searches, but you’ll need to take another gander to make sure it’s mobile friendly in terms of search, too. Because so many searches for local businesses happens on mobile devices with intent to buy, it’s imperative that your website content uses keywords to attract local customers. Consider long-tail keywords, that include the neighborhood your business is located in within those keywords.

Also know that voice search is huge with mobile, so people are searching differently. Rather than typing in “restaurant best steak Philadelphia,” a user might voice search with Siri, Amazon Echo or Google Home “What’s the best place to get a cheesesteak in Philly?” Knowing this, you can use these semantic search phrases in your SEO to better reach your mobile audience.

  1. Mobile Apps

Mobile apps have been all the rage for years, and they’re not going anywhere. While not every business needs to invest in the expense of designing an app, they can be beneficial for many industries including restaurants, lifestyle bloggers, fashion, art, health and fitness, and of course productivity/software businesses. But your app better be worth it. People aren’t willing to give up precious data to a hog app that runs in the background.

Before diving in, ask yourself what your purpose is in building an app. How will it better serve your customers? Are you prepared to invest in marketing the app to boost users? What’s your end goal? Having a mobile app strategy will help you be successful in this endeavor.

  1. In-App Mobile Content

You may be focusing on creating great content on your blog, but you need great mobile friendly content too. Why? Because Google now searches apps for content and shows it in search results.

Having valuable and up-to-date content in your mobile app may help you attract more app users and customers simply because Google will acknowledge it, so divert some of your content marketing efforts to that mobile app.

  1. Mobile Gamification

Whether you want to boost use of your mobile apps, get people to redeem mobile coupons, or have users share your content on social media, mobile gamification can help.

People like challenges. Imagine a marketing campaign where you enter anyone who opens your app every day for two weeks into a drawing for a vacation. Or giving a coupon to anyone who shares your content on Facebook. By requiring people to make tiny efforts, you can have a huge impact on your mobile marketing.

  1. Mobile Ads

Mobile pay-per-click ads can help you connect with the millions of smartphone users who are searching on their phones for businesses — especially local ones.  Beyond mobile video ads (which should be no more than :15-:20 seconds) are growing in popularity. There’s growing interest in Google shopping ads which are pay-per-click ads that allows you to show up in Google search results even if your target is blocking ads. Facebook ads, are now mobile friendly, and can help you boost engagement of your Facebook page through mobile use. With over two-thirds of Facebook traffic being mobile, there is far more available inventory to optimize.

There are other mobile ad options to consider, like banner ads, retargeting ads, display ads within app content or on mobile websites. The key is: go mobile with your ads, because that’s where your audience is.

 

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marketing Team in D.N. Nagar

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Team in D.N. Nagar is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and  marketing Team in D.N. Nagar tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.      

marketing Team in D.N. Nagar

Customize Your Loyalty Program For Your Specific Customers

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Article Highlights:

  • Loyalty looks different for automakers, since those customers typically make purchases once every few years.
  • When customers see a luxury product is on sale, they often assume it’s fake.
  • Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

Automakers, for example, only see customers when it’s time to renew a lease, while luxury retailers are tasked with finding marketing solutions without devaluing their products. Brands facing these conditions may assume that loyalty programs aren’t for them, but these misconceptions can be dispelled with customized solutions that companies with low margins, irregular purchases, and extravagant lines can adopt.

Auto: Loyalty With Irregular Purchases

While big-box retailers often see customers several times a month, loyalty looks different for automakers, since those customers typically make purchases once every few years. While the buy-one-get-one model doesn’t apply here, automakers can engage loyal customers through exclusive memberships, granting them access to the latest industry news and auto-related services.

Eager to reimagine the relationship between automaker and consumer, Ford is gearing up to launch its FordPass service this spring. FordPass operates like a concierge service for Ford owners and non-owners alike, granting members 24/7 access to representatives who can reserve parking and access car- and ride-sharing services, streamlining travel logistics.

As part of its push toward more comprehensive offerings, Ford is developing a virtual wallet that can be used for these services. Users can also earn rewards points for doing everything from signing up for FordPass to leveraging its individual component features. By offering these valuable auxiliary features, Ford remains top of mind among new and long-term customers, making it easier to engage shoppers when they’re ready for a new set of wheels.

Luxury: Loyalty While Maintaining Value

Quality aside, high-end products are set apart from other marketplace offerings by their name–and price. Loyalty is challenging for these retailers because consumers are willing and sometimes eager to pay for the exclusivity of a name brand.

Offering a 20% discount off a Louis Vuitton bag discounts its value; in fact, when customers see a luxury product is on sale, they often assume it’s fake. However, attempting to garner customer love with discounts isn’t a sustainable model for fostering authentic consumer relationships and long-term loyalty.

Luxury shoppers in particular crave access and exclusivity, so loyalty should come in the form of special previews or private in-store events or contests. One idea is to invite fans to upload selfies with their purchases to Instagram with branded hashtags for a chance to be featured on the company’s account.

Last March, in a creative twist, Christian Louboutin invited followers to download and print tribal-themed finger puppets and upload their creations to Instagram with the hashtag #Tribaloubi for a chance to be featured on the brand’s social channels. In addition to this campaign, Louboutin regularly shares pictures of fans with its productions. Sharing these images shows an appreciation for customers, bolstering both social engagement and brand loyalty.

Price Savers: Loyalty And Low Margins

On the opposite end of the spectrum, many big-box retailers pride themselves on offering shoppers the lowest prices in market. Under those circumstances, an additional discount wouldn’t make sense for consumers already expecting the cheapest offer (and may even cut into an already thin profit margin).

In lieu of a traditional loyalty program, Walmart rolled out its Savings Catcher app, encouraging customers to scan their receipts to compare Walmart’s prices against its competitors. If a shopper spent $300 on a TV in Walmart but the same model is on sale elsewhere for $275, Savings Catcher makes up the difference in the form of a $25 Walmart gift card. Such an initiative ties back to who Walmart is as a brand–an advocate of everyday low pricing–and demonstrates its determination to offer fans only the best prices.

Long-Tail Loyalty: Brands Breaking The Mold

While countless brands reward fans for checking into stores, using branded hashtags, and making purchases, others are looking to break the mold, steering away from traditional programs with creative alternatives.

Back in December, Taco Bell rolled out Explore, a loyalty game that sits within its app and rewards users for sharing experiences that have nothing to do with Taco Bell. Rather than rewarding users for promoting its brand, Taco Bell credits fans who enjoy life’s small moments, like hanging out with friends or attending a concert put on by a favorite band, tying back to their mission to “Live Mas.”

Users who share content on various social sharing sites can unlock puzzle pieces, as do those who order using the app. Participants who complete the first puzzle get a free Freeze drink, while those who complete additional puzzles can receive an assortment of prizes, including $100 gift cards, a reserved booth at a Taco Bell restaurant, or a trip to Taco Bell’s California headquarters. Since Explore is based in Taco Bell’s app, it’s seen an uptick of mobile orders since the game’s release, with more consumers coming back into the app than ever before.

Loyalty On A Budget

With big-name brands like Ford, Walmart, and Taco Bell getting in on the loyalty game, many smaller brands assume these programs aren’t for them because they can’t afford the same big budgets. Instead of breaking the bank, smaller brands should consider creating chance-to-win campaigns in which spending can be pre-set and wrap them in loyalty or gamification mechanics so that they don’t feel like they are doing a sweepstakes.

It’s important to remember that great programs take time to build up. Loyalty works best when brands approach with a crawl-walk-run mindset. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

No matter what type of solution you decide to choose, keep in mind that loyalty programs are a living, breathing, evolving initiative. You’ll find value in testing efforts, learning from them, and continuing on. Brands that incorporate loyalty throughout every stage of the path to purchase can successfully reach customers across their journeys and create relationships that are truly memorable.

corporate Marketing, face2face Marketing firm, face2face Marketing firm, face2face Marketing firm in pune, Male Promoters, Kiosk Promotions Interactive, Rural experiential, , campus promotions interactive, RWA promotions interactive, Market promotions interactive, marketing Team in D.N. Nagar

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face2face Marketing firm in navi mumbai

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the first part of our guide to becoming marketing active face2face Marketing firm in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…  

face2face Marketing firm in navi mumbai

Customize Your Loyalty Program For Your Specific Customers

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Article Highlights:

  • Loyalty looks different for automakers, since those customers typically make purchases once every few years.
  • When customers see a luxury product is on sale, they often assume it’s fake.
  • Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

Automakers, for example, only see customers when it’s time to renew a lease, while luxury retailers are tasked with finding marketing solutions without devaluing their products. Brands facing these conditions may assume that loyalty programs aren’t for them, but these misconceptions can be dispelled with customized solutions that companies with low margins, irregular purchases, and extravagant lines can adopt.

Auto: Loyalty With Irregular Purchases

While big-box retailers often see customers several times a month, loyalty looks different for automakers, since those customers typically make purchases once every few years. While the buy-one-get-one model doesn’t apply here, automakers can engage loyal customers through exclusive memberships, granting them access to the latest industry news and auto-related services.

Eager to reimagine the relationship between automaker and consumer, Ford is gearing up to launch its FordPass service this spring. FordPass operates like a concierge service for Ford owners and non-owners alike, granting members 24/7 access to representatives who can reserve parking and access car- and ride-sharing services, streamlining travel logistics.

As part of its push toward more comprehensive offerings, Ford is developing a virtual wallet that can be used for these services. Users can also earn rewards points for doing everything from signing up for FordPass to leveraging its individual component features. By offering these valuable auxiliary features, Ford remains top of mind among new and long-term customers, making it easier to engage shoppers when they’re ready for a new set of wheels.

Luxury: Loyalty While Maintaining Value

Quality aside, high-end products are set apart from other marketplace offerings by their name–and price. Loyalty is challenging for these retailers because consumers are willing and sometimes eager to pay for the exclusivity of a name brand.

Offering a 20% discount off a Louis Vuitton bag discounts its value; in fact, when customers see a luxury product is on sale, they often assume it’s fake. However, attempting to garner customer love with discounts isn’t a sustainable model for fostering authentic consumer relationships and long-term loyalty.

Luxury shoppers in particular crave access and exclusivity, so loyalty should come in the form of special previews or private in-store events or contests. One idea is to invite fans to upload selfies with their purchases to Instagram with branded hashtags for a chance to be featured on the company’s account.

Last March, in a creative twist, Christian Louboutin invited followers to download and print tribal-themed finger puppets and upload their creations to Instagram with the hashtag #Tribaloubi for a chance to be featured on the brand’s social channels. In addition to this campaign, Louboutin regularly shares pictures of fans with its productions. Sharing these images shows an appreciation for customers, bolstering both social engagement and brand loyalty.

Price Savers: Loyalty And Low Margins

On the opposite end of the spectrum, many big-box retailers pride themselves on offering shoppers the lowest prices in market. Under those circumstances, an additional discount wouldn’t make sense for consumers already expecting the cheapest offer (and may even cut into an already thin profit margin).

In lieu of a traditional loyalty program, Walmart rolled out its Savings Catcher app, encouraging customers to scan their receipts to compare Walmart’s prices against its competitors. If a shopper spent $300 on a TV in Walmart but the same model is on sale elsewhere for $275, Savings Catcher makes up the difference in the form of a $25 Walmart gift card. Such an initiative ties back to who Walmart is as a brand–an advocate of everyday low pricing–and demonstrates its determination to offer fans only the best prices.

Long-Tail Loyalty: Brands Breaking The Mold

While countless brands reward fans for checking into stores, using branded hashtags, and making purchases, others are looking to break the mold, steering away from traditional programs with creative alternatives.

Back in December, Taco Bell rolled out Explore, a loyalty game that sits within its app and rewards users for sharing experiences that have nothing to do with Taco Bell. Rather than rewarding users for promoting its brand, Taco Bell credits fans who enjoy life’s small moments, like hanging out with friends or attending a concert put on by a favorite band, tying back to their mission to “Live Mas.”

Users who share content on various social sharing sites can unlock puzzle pieces, as do those who order using the app. Participants who complete the first puzzle get a free Freeze drink, while those who complete additional puzzles can receive an assortment of prizes, including $100 gift cards, a reserved booth at a Taco Bell restaurant, or a trip to Taco Bell’s California headquarters. Since Explore is based in Taco Bell’s app, it’s seen an uptick of mobile orders since the game’s release, with more consumers coming back into the app than ever before.

Loyalty On A Budget

With big-name brands like Ford, Walmart, and Taco Bell getting in on the loyalty game, many smaller brands assume these programs aren’t for them because they can’t afford the same big budgets. Instead of breaking the bank, smaller brands should consider creating chance-to-win campaigns in which spending can be pre-set and wrap them in loyalty or gamification mechanics so that they don’t feel like they are doing a sweepstakes.

It’s important to remember that great programs take time to build up. Loyalty works best when brands approach with a crawl-walk-run mindset. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

No matter what type of solution you decide to choose, keep in mind that loyalty programs are a living, breathing, evolving initiative. You’ll find value in testing efforts, learning from them, and continuing on. Brands that incorporate loyalty throughout every stage of the path to purchase can successfully reach customers across their journeys and create relationships that are truly memorable.

 

corporate Marketing, face2face Marketing firm, face2face Marketing firm, face2face Marketing firm in pune, Male Promoters, Kiosk Promotions Interactive, Rural experiential, , campus promotions interactive, RWA promotions interactive, Market promotions interactive, face2face Marketing firm in navi mumbai

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face2face Marketing firm in navi mumbai

Marketing and Sales companies face2face Marketing firm in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Marketing

Door to Door Marketing

Face to Face Marketing

B 2 B Marketing

Field Marketing

Customize Your Loyalty Program For Your Specific Customers

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Article Highlights:

  • Loyalty looks different for automakers, since those customers typically make purchases once every few years.
  • When customers see a luxury product is on sale, they often assume it’s fake.
  • Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

Automakers, for example, only see customers when it’s time to renew a lease, while luxury retailers are tasked with finding marketing solutions without devaluing their products. Brands facing these conditions may assume that loyalty programs aren’t for them, but these misconceptions can be dispelled with customized solutions that companies with low margins, irregular purchases, and extravagant lines can adopt.

Auto: Loyalty With Irregular Purchases

While big-box retailers often see customers several times a month, loyalty looks different for automakers, since those customers typically make purchases once every few years. While the buy-one-get-one model doesn’t apply here, automakers can engage loyal customers through exclusive memberships, granting them access to the latest industry news and auto-related services.

Eager to reimagine the relationship between automaker and consumer, Ford is gearing up to launch its FordPass service this spring. FordPass operates like a concierge service for Ford owners and non-owners alike, granting members 24/7 access to representatives who can reserve parking and access car- and ride-sharing services, streamlining travel logistics.

As part of its push toward more comprehensive offerings, Ford is developing a virtual wallet that can be used for these services. Users can also earn rewards points for doing everything from signing up for FordPass to leveraging its individual component features. By offering these valuable auxiliary features, Ford remains top of mind among new and long-term customers, making it easier to engage shoppers when they’re ready for a new set of wheels.

Luxury: Loyalty While Maintaining Value

Quality aside, high-end products are set apart from other marketplace offerings by their name–and price. Loyalty is challenging for these retailers because consumers are willing and sometimes eager to pay for the exclusivity of a name brand.

Offering a 20% discount off a Louis Vuitton bag discounts its value; in fact, when customers see a luxury product is on sale, they often assume it’s fake. However, attempting to garner customer love with discounts isn’t a sustainable model for fostering authentic consumer relationships and long-term loyalty.

Luxury shoppers in particular crave access and exclusivity, so loyalty should come in the form of special previews or private in-store events or contests. One idea is to invite fans to upload selfies with their purchases to Instagram with branded hashtags for a chance to be featured on the company’s account.

Last March, in a creative twist, Christian Louboutin invited followers to download and print tribal-themed finger puppets and upload their creations to Instagram with the hashtag #Tribaloubi for a chance to be featured on the brand’s social channels. In addition to this campaign, Louboutin regularly shares pictures of fans with its productions. Sharing these images shows an appreciation for customers, bolstering both social engagement and brand loyalty.

Price Savers: Loyalty And Low Margins

On the opposite end of the spectrum, many big-box retailers pride themselves on offering shoppers the lowest prices in market. Under those circumstances, an additional discount wouldn’t make sense for consumers already expecting the cheapest offer (and may even cut into an already thin profit margin).

In lieu of a traditional loyalty program, Walmart rolled out its Savings Catcher app, encouraging customers to scan their receipts to compare Walmart’s prices against its competitors. If a shopper spent $300 on a TV in Walmart but the same model is on sale elsewhere for $275, Savings Catcher makes up the difference in the form of a $25 Walmart gift card. Such an initiative ties back to who Walmart is as a brand–an advocate of everyday low pricing–and demonstrates its determination to offer fans only the best prices.

Long-Tail Loyalty: Brands Breaking The Mold

While countless brands reward fans for checking into stores, using branded hashtags, and making purchases, others are looking to break the mold, steering away from traditional programs with creative alternatives.

Back in December, Taco Bell rolled out Explore, a loyalty game that sits within its app and rewards users for sharing experiences that have nothing to do with Taco Bell. Rather than rewarding users for promoting its brand, Taco Bell credits fans who enjoy life’s small moments, like hanging out with friends or attending a concert put on by a favorite band, tying back to their mission to “Live Mas.”

Users who share content on various social sharing sites can unlock puzzle pieces, as do those who order using the app. Participants who complete the first puzzle get a free Freeze drink, while those who complete additional puzzles can receive an assortment of prizes, including $100 gift cards, a reserved booth at a Taco Bell restaurant, or a trip to Taco Bell’s California headquarters. Since Explore is based in Taco Bell’s app, it’s seen an uptick of mobile orders since the game’s release, with more consumers coming back into the app than ever before.

Loyalty On A Budget

With big-name brands like Ford, Walmart, and Taco Bell getting in on the loyalty game, many smaller brands assume these programs aren’t for them because they can’t afford the same big budgets. Instead of breaking the bank, smaller brands should consider creating chance-to-win campaigns in which spending can be pre-set and wrap them in loyalty or gamification mechanics so that they don’t feel like they are doing a sweepstakes.

It’s important to remember that great programs take time to build up. Loyalty works best when brands approach with a crawl-walk-run mindset. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

No matter what type of solution you decide to choose, keep in mind that loyalty programs are a living, breathing, evolving initiative. You’ll find value in testing efforts, learning from them, and continuing on. Brands that incorporate loyalty throughout every stage of the path to purchase can successfully reach customers across their journeys and create relationships that are truly memorable.

 

face2face Marketing firm in navi mumbai

 

corporate Marketing, face2face Marketing firm, Male Promoters, face2face Marketing firm in pune, Kiosk Promotions Interactive, Rural experiential, , campus promotions interactive, RWA promotions interactive, Market promotions interactive,

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face2face Marketing firm in pune

B2B Experiential Marketing – When does it work?

What is experiential marketing? On the rise in recent years, face2face Marketing firm in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand.

Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding.

Emotional branding: is about building the relationship between your brand and customers. Promoting emotional benefits like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally influences preferences, shaping brand perception, and influencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the benefits of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build confidence in using the tool, and to experience all of the benefits of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certificate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing reflects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach.

face2face Marketing firm in pune

Customize Your Loyalty Program For Your Specific Customers

[siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget]

Article Highlights:

  • Loyalty looks different for automakers, since those customers typically make purchases once every few years.
  • When customers see a luxury product is on sale, they often assume it’s fake.
  • Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

Automakers, for example, only see customers when it’s time to renew a lease, while luxury retailers are tasked with finding marketing solutions without devaluing their products. Brands facing these conditions may assume that loyalty programs aren’t for them, but these misconceptions can be dispelled with customized solutions that companies with low margins, irregular purchases, and extravagant lines can adopt.

Auto: Loyalty With Irregular Purchases

While big-box retailers often see customers several times a month, loyalty looks different for automakers, since those customers typically make purchases once every few years. While the buy-one-get-one model doesn’t apply here, automakers can engage loyal customers through exclusive memberships, granting them access to the latest industry news and auto-related services.

Eager to reimagine the relationship between automaker and consumer, Ford is gearing up to launch its FordPass service this spring. FordPass operates like a concierge service for Ford owners and non-owners alike, granting members 24/7 access to representatives who can reserve parking and access car- and ride-sharing services, streamlining travel logistics.

As part of its push toward more comprehensive offerings, Ford is developing a virtual wallet that can be used for these services. Users can also earn rewards points for doing everything from signing up for FordPass to leveraging its individual component features. By offering these valuable auxiliary features, Ford remains top of mind among new and long-term customers, making it easier to engage shoppers when they’re ready for a new set of wheels.

Luxury: Loyalty While Maintaining Value

Quality aside, high-end products are set apart from other marketplace offerings by their name–and price. Loyalty is challenging for these retailers because consumers are willing and sometimes eager to pay for the exclusivity of a name brand.

Offering a 20% discount off a Louis Vuitton bag discounts its value; in fact, when customers see a luxury product is on sale, they often assume it’s fake. However, attempting to garner customer love with discounts isn’t a sustainable model for fostering authentic consumer relationships and long-term loyalty.

Luxury shoppers in particular crave access and exclusivity, so loyalty should come in the form of special previews or private in-store events or contests. One idea is to invite fans to upload selfies with their purchases to Instagram with branded hashtags for a chance to be featured on the company’s account.

Last March, in a creative twist, Christian Louboutin invited followers to download and print tribal-themed finger puppets and upload their creations to Instagram with the hashtag #Tribaloubi for a chance to be featured on the brand’s social channels. In addition to this campaign, Louboutin regularly shares pictures of fans with its productions. Sharing these images shows an appreciation for customers, bolstering both social engagement and brand loyalty.

Price Savers: Loyalty And Low Margins

On the opposite end of the spectrum, many big-box retailers pride themselves on offering shoppers the lowest prices in market. Under those circumstances, an additional discount wouldn’t make sense for consumers already expecting the cheapest offer (and may even cut into an already thin profit margin).

In lieu of a traditional loyalty program, Walmart rolled out its Savings Catcher app, encouraging customers to scan their receipts to compare Walmart’s prices against its competitors. If a shopper spent $300 on a TV in Walmart but the same model is on sale elsewhere for $275, Savings Catcher makes up the difference in the form of a $25 Walmart gift card. Such an initiative ties back to who Walmart is as a brand–an advocate of everyday low pricing–and demonstrates its determination to offer fans only the best prices.

Long-Tail Loyalty: Brands Breaking The Mold

While countless brands reward fans for checking into stores, using branded hashtags, and making purchases, others are looking to break the mold, steering away from traditional programs with creative alternatives.

Back in December, Taco Bell rolled out Explore, a loyalty game that sits within its app and rewards users for sharing experiences that have nothing to do with Taco Bell. Rather than rewarding users for promoting its brand, Taco Bell credits fans who enjoy life’s small moments, like hanging out with friends or attending a concert put on by a favorite band, tying back to their mission to “Live Mas.”

Users who share content on various social sharing sites can unlock puzzle pieces, as do those who order using the app. Participants who complete the first puzzle get a free Freeze drink, while those who complete additional puzzles can receive an assortment of prizes, including $100 gift cards, a reserved booth at a Taco Bell restaurant, or a trip to Taco Bell’s California headquarters. Since Explore is based in Taco Bell’s app, it’s seen an uptick of mobile orders since the game’s release, with more consumers coming back into the app than ever before.

Loyalty On A Budget

With big-name brands like Ford, Walmart, and Taco Bell getting in on the loyalty game, many smaller brands assume these programs aren’t for them because they can’t afford the same big budgets. Instead of breaking the bank, smaller brands should consider creating chance-to-win campaigns in which spending can be pre-set and wrap them in loyalty or gamification mechanics so that they don’t feel like they are doing a sweepstakes.

It’s important to remember that great programs take time to build up. Loyalty works best when brands approach with a crawl-walk-run mindset. Take your time building programs that are most beneficial to your specific set of customers instead of worrying about what everyone else is doing.

No matter what type of solution you decide to choose, keep in mind that loyalty programs are a living, breathing, evolving initiative. You’ll find value in testing efforts, learning from them, and continuing on. Brands that incorporate loyalty throughout every stage of the path to purchase can successfully reach customers across their journeys and create relationships that are truly memorable.

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