Developing an Annual Marketing Plan and Marketing Strategy | Sales Operations strategy For pune

January 28, 2020January 28, 2020dilipfulcrum

Developing an Annual Marketing Plan and Marketing Strategy

engagement marketing Services Wagholi Pune

Fulcrum Marketing is a strategic engagement marketing Services Wagholi Pune. Our team of marketing consultants also specialise in marketing planning and engagement marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1. Planning and preparation
2. Introduction or opening
3. Questioning
4. Presentation
5. Overcoming objections/negotiating
6. Closing
7. After-sales follow-up

communication and engagement marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment (ROI)
Reaching more of your target audience
Reduced costs for engagement marketing
Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status

Implementing a engagement marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , engagement marketing Services Wagholi Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

engagement marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and engagement marketing Services Wagholi Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Wagholi Pune

engagement marketing Services Wagholi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Wagholi Pune

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing :

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing:

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

engagement marketing

engagement marketing Services Wagholi Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

engagement marketing | engagement marketing Services Wagholi Pune

Wagholi , Pune

Wagholi is a suburb situated in the north-eastern parts of Pune City. It is strategically located on the Pune-Ahmednagar Highway. Primarily it was a major industrial area of Pune but over the past few years the locality has developed rapidly and has become prime residential destination for those looking for affordable homes. This locality comes under the limits of PMC. It enjoys excellent connectivity to other parts of central Pune and IT hubs such as Hadapsar and Kharadi. Located on the Ahmednagar road, Wagholi enjoys great connectivity to places like the Bund garden, Solapur highway and Airport and is now home to a number of malls, multiplexes, hotels and departmental stores to cater to the varying needs of the local population. It also enjoys easy accessibility to areas such as Mundhwa and Ranjangaon. Wagholi falls on a four-lane highway connecting Pune and Ahmednagar. Some of the prominent localities located close to Wagholi are Lohegaon, Dhanori, Vadgaon Sheri, Kharadi, Viman Nagar, Kharadi etc. Some of the key residential projects in Wagholi are Kolte Evy Estate Apartment, Rohan Abhilasha, Unicorn Sai Sankul, Nyati Elan among others.

Connectivity

Nagar Road which intersect Wagholi. This locality is surrounded by Lohegaon Road and Wadegaon Road on the either side. NH27 passes through the centre of the locality and connect Wagholi to the prime areas of Pune.

Pune International Airport located at a driving distance of 11 km via Lohegaon Road which can be covered in less than half an hour.
Hadapsar, Ghorpuri, Pune Junction, and Shivajinagar are its nearby railway stations. However, However, Hadapsar is the nearest railway station to Wagholi which is located at a distance of 10 km.

Factors for past growth
The area’s close proximity to employment hubs of Kharadi, Hadapsar and Viman Nagar makes it a preferred locality for Pune’s working population. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, rental demands for 2 BHK flats in Wagholi have get momentum.
It is also located in close proximity to major industrial zones like Ranjangaon and Shikrapur, which is another reason behind increasing demand for property here.
Several industrial and automobile companies are located nearby and people working in these industries majorly seek homes in Wagholi.

Proposed & Planned Infra
The Nagar road has been widened to six lanes. Also, the area is proposed to be a dead end to the ring road which will be planned to surround the city. Once operational will reduce the traffic time by 10-15 min.
Proposed flyover on the road connecting Wagholi to Shikrapur in the opposite direction.

Infra development (Social & Physical)
Civic infrastructure is excellent in Wagholi and residents can expect good social amenities like retail outlets, reputed educational institutions and leading hospitals nearby. Some of the reputed educational institutions like Jyotirmay International School, Podar International School, The Lexicon International School, Kidzee Pre School, Wagheshwar English School & Junior College, Eurokids, Sharad Pawar International School and Dhole Patil College of Engineering are located in the vicinity. It also house some good colleges nearby. These are Wageshwar Junior College, GH Raisoni Institute of Engineering, Vedant MBA College Wagholi, Shree Ramchandra College of Engineering, JSPMs Charak College of Pharmacy and Research among others.
Apart from that, other regular amenities like Banks, ATMs and Hospitals are also present in Wagholi. A number of infrastructural upgradations to improve the road connectivity are also on the cards for Wagholi.
It houses some quality healthcare facilities to its residents. Govt Sub Hospital, Lifeline Hospital, Imax Multispeciality Hospital, Columbia Asia Hospital, Medipoint Hospital, and Sahyadri Super Speciality Hospital Nagar Road are some of the famous hospitals in and around Wagholi.
Inorbit Mall, Pulse Mall, Creativity Mall, SGS Mall, Seasons Mall, The Pavillion Pune, Jewel Square etc are located close to Wagholi. It also houses retail outlets of national and international brands such as Wheel Sports, Sairam Retail Outlets, Sarwottam Awhalwadi Retail Outlet, Max Fashion, Idea Retail Store, Reliance Express Store, Jockey Store, Cantabil Retail India Ltd, and My Jio Store to name a few.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad

Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta

Marketing Company in Hadapsar
Marketing Company in Balewadi

engagement marketing Services Wagholi Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad

Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta

Hadapsar
Balewadi

engagement marketing, engagement marketing Services, engagement marketing Services Wagholi, engagement marketing Services Wagholi Pune, Wagholi, Pune

rural marketing | Interactive marketing Career Mankhurd

August 26, 2019August 26, 2019dilipfulcrum

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business.

In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on-brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches!

About us

Perfect solutions every time
As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience.

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce.

Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and flexibility, we create incentives which are targeted, effective and tailored to your team.

Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands.

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

rural marketing | Interactive marketing Career Mankhurd

What is Marketing?

Chapter 1: What is Marketing?

1.1 Defining Marketing
1.2 Who Does Marketing?
1.3 Why Study Marketing?
1.4 Themes and Organization of This Book
1.5 Discussion Questions and Activities

1.1 Defining Marketing

Learning Objective

Define marketing and outline its components.

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large¹.” If you read the definition closely, you see that there are four activities, or components, of marketing:

Creating. The process of collaborating with suppliers and customers to create offerings that have value.
Communicating. Broadly, describing those offerings, as well as learning from customers.
Delivering. Getting those offerings to the consumer in a way that optimizes value.
Exchanging. Trading value for those offerings.

The traditional way of viewing the components of marketing is via the four Ps:

Product. Goods and services (creating offerings).
Promotion. Communication.
Place. Getting the product to a point at which the customer can purchase it (delivering).
Price. The monetary amount charged for the product (exchanging).

Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components.

If the four Ps are the same as creating, communicating, delivering, and exchanging, you might be wondering why there was a change. The answer is that they are not exactly the same. Product, price, place, and promotion are nouns. As such, these words fail to capture all the activities of marketing. For example, exchanging requires mechanisms for a transaction, which consist of more than simply a price or place. Exchanging requires, among other things, the transfer of ownership. For example, when you buy a car, you sign documents that transfer the car’s title from the seller to you. That’s part of the exchange process.

Even the term product, which seems pretty obvious, is limited. Does the product include services that come with your new car purchase (such as free maintenance for a certain period of time on some models)? Or does the product mean only the car itself?

Finally, none of the four Ps describes particularly well what marketing people do. However, one of the goals of this book is to focus on exactly what it is that marketing professionals do.

Value

Value is at the center of everything marketing does (Figure 1.1). What does value mean?

Figure 1.1

Marketing is composed of four activities centered on customer value: creating, communicating, delivering, and exchanging value.

When we use the term value, we mean the benefits buyers receive that meet their needs. In other words, value is what the customer gets by purchasing and consuming a company’s offering. So, although the offering is created by the company, the value is determined by the customer.

Furthermore, our goal as marketers is to create a profitable exchange for consumers. By profitable, we mean that the consumer’s personal value equation is positive. The personal value equation is

value = benefits received – [price + hassle]

Hassle is the time and effort the consumer puts into the shopping process. The equation is a personal one because how each consumer judges the benefits of a product will vary, as will the time and effort he or she puts into shopping. Value, then, varies for each consumer.

One way to think of value is to think of a meal in a restaurant. If you and three friends go to a restaurant and order the same dish, each of you will like it more or less depending on your own personal tastes. Yet the dish was exactly the same, priced the same, and served exactly the same way. Because your tastes varied, the benefits you received varied. Therefore the value varied for each of you. That’s why we call it a personal value equation.

Value varies from customer to customer based on each customer’s needs. The marketing concept, a philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs. Firms operating with that philosophy are said to be market oriented. At the same time, market-oriented firms recognize that exchange must be profitable for the company to be successful. A marketing orientation is not an excuse to fail to make profit.

Firms don’t always embrace the marketing concept and a market orientation. Beginning with the Industrial Revolution in the late 1800s, companies were production orientation. They believed that the best way to compete was by reducing production costs. In other words, companies thought that good products would sell themselves. Perhaps the best example of such a product was Henry Ford’s Model A automobile, the first product of his production line innovation. Ford’s production line made the automobile cheap and affordable for just about everyone. The production era lasted until the 1920s, when production-capacity growth began to outpace demand growth and new strategies were called for. There are, however, companies that still focus on production as the way to compete.

From the 1920s until after World War II, companies tended to be selling orientation, meaning they believed it was necessary to push their products by heavily emphasizing advertising and selling. Consumers during the Great Depression and World War II did not have as much money, so the competition for their available dollars was stiff. The result was this push approach during the selling era. Companies like the Fuller Brush Company and Hoover Vacuum began selling door-to-door and the vacuum-cleaner salesman (they were always men) was created. Just as with production, some companies still operate with a push focus.

In the post–World War II environment, demand for goods increased as the economy soared. Some products, limited in supply during World War II, were now plentiful to the point of surplus. Companies believed that a way to compete was to create products different from the competition, so many focused on product innovation. This focus on product innovation is called the product orientation. Companies like Procter & Gamble created many products that served the same basic function but with a slight twist or difference in order to appeal to a different consumer, and as a result products proliferated. But as consumers had many choices available to them, companies had to find new ways to compete. Which products were best to create? Why create them? The answer was to create what customers wanted, leading to the development of the marketing concept. During this time, the marketing concept was developed, and from about 1950 to 1990, businesses operated in the marketing era.

So what era would you say we’re in now? Some call it the value era: a time when companies emphasize creating value for customers. Is that really different from the marketing era, in which the emphasis was on fulfilling the marketing concept? Maybe not. Others call today’s business environment the one-to-one era, meaning that the way to compete is to build relationships with customers one at a time and seek to serve each customer’s needs individually. For example, the longer you are customer of Amazon, the more detail they gain in your purchasing habits and the better they can target you with offers of new products. With the advent of social media and the empowerment of consumers through ubiquitous information that includes consumer reviews, there is clearly greater emphasis on meeting customer needs. Yet is that substantially different from the marketing concept?

Still others argue that this is the time of service-dominant logic and that we are in the service-dominant logic era. Service-dominant logic is an approach to business that recognizes that consumers want value no matter how it is delivered, whether it’s via a product, a service, or a combination of the two. Although there is merit in this belief, there is also merit to the value approach and the one-to-one approach. As you will see throughout this book, all three are intertwined. Perhaps, then, the name for this era has yet to be devised.

Whatever era we’re in now, most historians would agree that defining and labeling it is difficult. Value and one-to-one are both natural extensions of the marketing concept, so we may still be in the marketing era. To make matters more confusing, not all companies adopt the philosophy of the era. For example, in the 1800s Singer and National Cash Register adopted strategies rooted in sales, so they operated in the selling era forty years before it existed. Some companies are still in the selling era. Recently, many considered automobile manufacturers to be in the trouble they were in because they work too hard to sell or push product and not hard enough on delivering value.

Creating Offerings That Have Value

Marketing creates those goods and services that the company offers at a price to its customers or clients. That entire bundle consisting of the tangible good, the intangible service, and the price is the company’s offering. When you compare one car to another, for example, you can evaluate each of these dimensions—the tangible, the intangible, and the price—separately. However, you can’t buy one manufacturer’s car, another manufacturer’s service, and a third manufacturer’s price when you actually make a choice. Together, the three make up a single firm’s offer.

Marketing people do not create the offering alone. For example, when the iPad was created, Apple’s engineers were also involved in its design. Apple’s financial personnel had to review the costs of producing the offering and provide input on how it should be priced. Apple’s operations group needed to evaluate the manufacturing requirements the iPad would need. The company’s logistics managers had to evaluate the cost and timing of getting the offering to retailers and consumers. Apple’s dealers also likely provided input regarding the iPad’s service policies and warranty structure. Marketing, however, has the biggest responsibility because it is marketing’s responsibility to ensure that the new product delivers value.

Communicating Offerings

Communicating is a broad term in marketing that means describing the offering and its value to your potential and current customers, as well as learning from customers what it is they want and like. Sometimes communicating means educating potential customers about the value of an offering, and sometimes it means simply making customers aware of where they can find a product. Communicating also means that customers get a chance to tell the company what they think. Today companies are finding that to be successful, they need a more interactive dialogue with their customers. For example, Comcast customer service representatives monitor Twitter. When they observe consumers tweeting problems with Comcast, the customer service reps will post resolutions to their problems. Similarly, JCPenney has created consumer groups that talk among themselves on JCPenney-monitored Web sites. The company might post questions, send samples, or engage in other activities designed to solicit feedback from customers.

Mobile devices, like iPads and Droid smartphones, make mobile marketing possible too. For example, if consumers check-in at a shopping mall on Foursquare or Facebook, stores in the mall can send coupons and other offers directly to their phones and pad computers.

Figure 1.2

A BMW X5 costs much more than a Honda CRV, but why is it worth more? What makes up the complete offering that creates such value?

Wikimedia Commons – 2003 BMW X5 – public domain; Auto Photo – 2008 Honda CRV – CC BY-SA 3.0.

Figure 1.3

Social media sites like Foursquare and Facebook have a location feature that allows consumers to post their location. Retailers can then use this to send coupons and other special offers to the consumer’s phone or pad for immediate use.

Sean MacEntee – Foursquare – CC BY 2.0.

Companies use many forms of communication, including advertising on the Web or television, on billboards or in magazines, through product placements in movies, and through salespeople. Other forms of communication include attempting to have news media cover the company’s actions (part of public relations [PR]), participating in special events such as the annual International Consumer Electronics Show in which Apple and other companies introduce their newest gadgets, and sponsoring special events like the Susan G. Komen Race for the Cure.

Delivering Offerings

Marketing can’t just promise value, it also has to deliver value. Delivering an offering that has value is much more than simply getting the product into the hands of the user; it is also making sure that the user understands how to get the most out of the product and is taken care of if he or she requires service later. Value is delivered in part through a company’s supply chain. The supply chain includes a number of organizations and functions that mine, make, assemble, or deliver materials and products from a manufacturer to consumers. The actual group of organizations can vary greatly from industry to industry, and include wholesalers, transportation companies, and retailers. Logistics, or the actual transportation and storage of materials and products, is the primary component of supply chain management, but there are other aspects of supply chain management that we will discuss later.

Exchanging Offerings

In addition to creating an offering, communicating its benefits to consumers, and delivering the offering, there is the actual transaction, or exchange, that has to occur. In most instances, we consider the exchange to be cash for products and services. However, if you were to fly to Louisville, Kentucky, for the Kentucky Derby, you could “pay” for your airline tickets using frequent-flier miles. You could also use Hilton Honors points to “pay” for your hotel, and cash back points on your Discover card to pay for meals. None of these transactions would actually require cash. Other exchanges, such as information about your preferences gathered through surveys, might not involve cash.

When consumers acquire, consume (use), and dispose of products and services, exchange occurs, including during the consumption phase. For example, via Apple’s “One-to-One” program, you can pay a yearly fee in exchange for additional periodic product training sessions with an Apple professional. So each time a training session occurs, another transaction takes place. A transaction also occurs when you are finished with a product. For example, you might sell your old iPhone to a friend, trade in a car, or ask the Salvation Army to pick up your old refrigerator.

Disposing of products has become an important ecological issue. Batteries and other components of cell phones, computers, and high-tech appliances can be very harmful to the environment, and many consumers don’t know how to dispose of these products properly. Some companies, such as Office Depot, have created recycling centers to which customers can take their old electronics.

Apple has a Web page where consumers can fill out a form, print it, and ship it along with their old cell phones and MP3 players to Apple. Apple then pulls out the materials that are recyclable and properly disposes of those that aren’t. By lessening the hassle associated with disposing of products, Office Depot and Apple add value to their product offerings.

Key Takeaway

The focus of marketing has changed from emphasizing the product, price, place, and promotion mix to one that emphasizes creating, communicating, delivering, and exchanging value. Value is a function of the benefits an individual receives and consists of the price the consumer paid and the time and effort the person expended making the purchase.

Review Questions

What is the marketing mix?
How has marketing changed from the four Ps approach to the more current value-based perspective?
What is the personal value equation?

1to1 marketing
rural marketing, Interactive marketing Career, Corporate Marketing agent ,
housing society Marketing Activities, shop To shop marketing, home to home marketing Services,
engagement marketing Services , onground marketing Services, IT Parks Marketing Services ,
Restaurant Marketing Services , college Marketing Services ,
B to C marketing Services , f to f marketing Services

Retail Marketing operation | engagement marketing Services Bhosari

August 26, 2019August 26, 2019dilipfulcrum

Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives!

At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in-a-lifetime experiences.

About us

we have created and fulfilled prizes for promotions and activations across the world.

Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize fulfilment.

Whatever your brief, we’ve got it covered.

SALES INCENTIVES

Driving sales and performance through tailored, flexible incentive programmes

24 hour turnaround for urgent briefs
Topline ideas within 2 hours if needed
Competitive fixed quotes with no hidden costs
Expert Winner Management and Fulfilment

Retail Marketing operation | engagement marketing Services Bhosari

Buying Centers

4.3 Buying Centers

Learning Objectives

Explain what a buying center is.
Explain who the members of buying centers are and describe their roles.
Describe the duties of professional buyers.
Describe the personal and interpersonal dynamics that affect the decisions buying centers make.

The professors who form a committee at your school to choose textbooks are acting like a buying center. Buying centers are groups of people within organizations who make purchasing decisions. Large organizations often have permanent departments that consist of the people who, in a sense, shop for a living. They are professional buyers, in other words. Their titles vary. In some companies, they are simply referred to as buyers. In other companies, they are referred to as purchasing agents, purchasing managers, or procurement officers. Retailers often refer to their buyers as merchandisers. Most of the people who do these jobs have bachelor’s of science degrees. Some undergo additional industry training to obtain an advanced purchasing certification designation¹.

Buyers can have a large impact on the expenses, sales, and profits of a company. Pier 1’s purchasing agents literally comb the entire world looking for products the company’s customers want most. What happens if the products the purchasing agents pick don’t sell? Pier 1’s sales fall, and people get fired. This doesn’t happen in B2C markets. If you pick out the wrong comforter for your bed, you don’t get fired. Your bedroom just looks crummy.

Consequently, professional buyers are shrewd. They have to be because their jobs depend on it. Their jobs depend on their choosing the best products at the best prices from the best vendors. Professional buyers are also well informed and less likely to buy a product on a whim than consumers. The following sidebar outlines the tasks professional buyers generally perform.

The Duties of Professional Buyers

Considering the availability of products, the reliability of the products’ vendors, and the technical support they can provide
Studying a company’s sales records and inventory levels
Identifying suppliers and obtaining bids from them
Negotiating prices, delivery dates, and payment terms for goods and services
Keeping abreast of changes in the supply and demand for goods and services their firms need
Staying informed of the latest trends so as to anticipate consumer buying patterns
Determining the media (TV, the Internet, newspapers, and so forth) in which advertisements will be placed
Tracking advertisements in newspapers and other media to check competitors’ sales activities

Increasingly, purchasing managers have become responsible for buying not only products but also functions their firms want to outsource. The functions aren’t limited to manufacturing. They also include product innovation and design services, customer service and order fulfillment services, and information technology and networking services to name a few. Purchasing agents responsible for finding offshore providers of goods and services often take trips abroad to inspect the facilities of the providers and get a better sense of their capabilities.

Other Players

Purchasing agents don’t make all the buying decisions in their companies, though. As we explained, other people in the organization often have a say, as well they should. Purchasing agents frequently need their feedback and help to buy the best products and choose the best vendors. The people who provide their firms’ buyers with input generally fall into one or more of the following groups:

Initiators

Initiators are the people within the organization who first see the need for the product. But they don’t stop there; whether they have the ability to make the final decision of what to buy or not, they get the ball rolling. Sometimes they initiate the purchase by simply notifying purchasing agents of what is needed; other times they have to lobby executives to consider making a change.

Users

Users are the people and groups within the organization that actually use the product. Frequently, one or more users serve as an initiator in an effort to improve what they produce or how they produce it, and they certainly have the responsibility for implementing what is purchased. Users often have certain specifications in mind for products and how they want them to perform. An example of a user might be a professor at your school who wants to adopt an electronic book and integrate it into his or her online course.

Influencers

Influencers are people who may or may not use the product but have experience or expertise that can help improve the buying decision. For example, an engineer may prefer a certain vendor’s product platform and try to persuade others that it is the best choice.

Gatekeepers

If you want to sell a product to a large company like Walmart, you can’t just walk in the door of its corporate headquarters and demand to see a purchasing agent. You will first have to get past of a number of gatekeepers, or people who will decide if and when you get access to members of the buying center. These are people such as buying assistants, personal assistants, and other individuals who have some say about which sellers are able to get a foot in the door.

Figure 4.5

Warning: Do not be rude to or otherwise anger the faculty secretary. This is good advice for salespeople and students as well as faculty members.

Patrice_Audet – Secretary Office Sales Telephony – CC0 public domain.

Gatekeepers often need to be courted as hard as prospective buyers do. They generally have a lot of information about what’s going on behind the scenes and a certain amount of informal power. If they like you, you’re in a good position as a seller. If they don’t, your job is going to be much harder. In the case of textbook sales, the gatekeepers are often faculty secretaries. They know in advance which instructors will be teaching which courses and the types of books they will need. It is not uncommon for faculty secretaries to screen the calls of textbook sales representatives.

Deciders

The decider is the person who makes the final purchasing decision. The decider might or might not be the purchasing manager. Purchasing managers are generally solely responsible for deciding upon routine purchases and small purchases. However, the decision to purchase a large, expensive product that will have a major impact on a company is likely to be made by or with the help of other people in the organization, perhaps even the CEO. The decision may be made by a single decider, or there may be a few who reach consensus. Further, deciders take into account the input of all of the other participants: the users, influencers, and so forth. Sellers, of course, pay special attention to what deciders want. “Who makes the buying decision?” is a key question B2B sales and marketing personnel are trained to quickly ask potential customers.

The Interpersonal and Personal Dynamics of B2B Marketing

We made it a point earlier in our discussion to explain how rational and calculating business buyers are. So would it surprise you to learn that sometimes the dynamics that surround B2B marketing don’t lead to the best purchasing decisions? Interpersonal factors among the people making the buying decision often have an impact on the products chosen, good or bad. (You can think of this phenomenon as “office politics.”) For example, one person in a buying unit might wield a lot of power and greatly influence the purchasing decision. However, other people in the unit might resent the power he or she wields and insist on a different offering, even if doesn’t best meet the organization’s needs. Savvy B2B marketers are aware of these dynamics and try their best to influence the outcome.

Personal factors play a part. B2B buyers are overwhelmed with choices, features, benefits, information, data, and metrics. They often have to interview dozens of potential vendors and ask them hundreds of questions. No matter how disciplined they are in their buying procedures, they will often find a way to simplify their decision making either consciously or subconsciously (Miller, 2007). For example, a buyer deciding upon multiple vendors running neck and neck might decide to simply choose the vendor whose sales representative he likes the most.

Factors such as these can be difficult for a company to control. However, branding—how successful a company is at marketing its brands—is a factor under a company’s control, says Kevin Randall of Movéo Integrated Branding, an Illinois-based marketing-consulting firm. Sellers can use their brands to their advantage to help business buyers come to the conclusion that their products are the best choice. IBM, for example, has long had a strong brand name when it comes to business products. The company’s reputation was so solid that for years the catchphrase “Nobody ever got fired for buying IBM” was often repeated among purchasing agents—and by IBM salespeople of course! (Miller, 2007)

In short, B2B marketing is very strategic. Selling firms try to gather as much information about their customers as they can and use that information to their advantage. As an analogy, imagine if you were interested in asking out someone you had seen on campus. Sure, you could simply try to show up at a party or somewhere on campus in the hopes of meeting the person. But if you were thinking strategically, you might try to find out everything you could about the person, what he or she likes to do and so forth, and then try to arrange a meeting. That way when you did meet the person, you would be better able to strike up a conversation and develop a relationship with him or her. B2B selling is similarly strategic. Little is left to chance.

Key Takeaway

Buying centers are groups of people within organizations who make purchasing decisions. The buying centers of large organizations employ professional buyers who, in a sense, shop for a living. They don’t make all the buying decisions in their companies, though. The other people who provide input are users, or the people and groups within the organization that actually use the product; influencers, or people who may or may not use the product but have experience or expertise that can help improve the buying decision; gatekeepers, or people who will decide if and when a seller gets access to members of the buying center; and deciders, or the people who make the final purchasing decision. Interpersonal dynamics between the people in a buying center will affect the choices the center makes. Personal factors, such as how likeable a seller is, play a part because buyers are often overwhelmed with information and will find ways to simplify their decision making.

Review Questions

Which people do you think have the most influence on the decisions a buying center makes? Why?
Describe the duties of professional buyers. What aspects of their jobs seem attractive? Which aspects seem unattractive to you?
How do personal and interpersonal dynamics affect the decisions buying centers make?

¹U.S. Bureau of Labor Statistics, “Purchasing Managers, Buyers, and Purchasing Agents,” Occupational Outlook Handbook, 2010–11 ed., December 17, 2009, http://www.bls.gov/oco/ocos023.htm (accessed January 8, 2010).

References

Miller, J., “Why B2B Branding Matters in B2B Marketing,” Marketo.com, March 18, 2007, http://blog.marketo.com/blog/2007/03/b2b_branding_wh.html (accessed December 13, 2009).

Brand Marketing
Retail Marketing operation, engagement marketing Services, Corporate Marketing Campaigns ,
RWA Marketing company, Store marketing operation, home to home marketing Solutions,
engagement marketing Solutions , onground marketing Solutions, IT Parks Marketing Solutions ,
Restaurant Marketing Solutions , college Marketing Solutions ,
B to C marketing Solutions , f to f marketing Solutions

housing society Marketing Activities | shop To shop marketing Mankhurd

August 26, 2019August 26, 2019dilipfulcrum

We inspire the people who power your business.

No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the specific interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business.

Our Values
Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do.

Our Team
The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence.
From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, first time.

Quality
Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect.

Fulcrum Agencies
Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services specifically designed to adapt to short lead-times, changing needs, last minute requests and the occasional ‘sprint finish’.

Retail
With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume fulfilment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment.

7 Low-Cost Ways Market Company

Marketing your own business can be time consuming and costly. As a business owner you have limited time with often a tight budget. Fortunately, you don’t have to spend thousands of dollars to execute a marketing plan. Below are seven low-cost ways to market your company without forfeiting quality.

Social Media

The three main social platforms you can use to promote your social media for free are Twitter, Facebook, and Instagram. All you need to get started is a solid social media plan, content writing skills, and/or video making skills. However, you can always use your staff or interns for this if they have a higher skillset. Just remember, quality content counts. A single post on your social media profiles can make the difference between hundreds of clicks, comments, and shares versus none.

Blogging

Writing blog posts or press releases that interest your customers is another great way to promote your business online. Plus, the more attention your articles get, the more traffic it can drive back to your website and advertise your company. If you’re a real estate company, you can write anything from securing home loans to finding the perfect home in your area. Remember, the more specific you make the topic of the article, the more it can market your company. You should also include a short blurb about you and your business with your article to allow potential customers to know how to find you.

Referral Program

Word of mouth is still the most popular marketing tools used for business, large and small. Creating your company’s own referral program is a great way to reward customers and get them talking about how professional your business is. Plus, you don’t have to spend a lot for customer rewards. You’ll be surprised how excited people get for small discounts, free t-shirts, or even movie passes.

Email Campaigns

Sending out weekly or monthly emails to your valued customers is a great way to market new products or simply tell your consumers how much they mean to your company. Plus, offering special deals in return for reading the email is a great way to reward your customers. However, make sure that you are providing helpful content to your readers. You don’t want to message your customer too much do that they unsubscribe from your list. The last thing they want is to feel pressured into buying a product or be bombarded with irrelevant news from your company. Make sure to keep it as light and interesting as you can.

Use Promotional Products

Using branded promotional products is a great way to boost brand awareness and ensure potential clients remember your business. Give them away for free to potential customers and clients or use them to draw a crowd at business conferences. Whenever they see the product, they will remember your company and what you do. You can remain in the forefront of their mind when looking for or recommending a company like yours, which will surely increase sales.

Cross Promote

When using cross-promotion, also known as buddy marketing, you create an agreement with another business to promote each other. For example, you may agree to post an ad for the other company in your email newsletter if they agree to do the same. This is a fantastic way to spread the reach of your business and reach an entirely new audience.

It might be in your best interest to seek out companies in the same industry, though not ones that offer the same sort of product. This way, you can run joint promotions. For example, if you teach art classes, you can cross promote with an art supply store and run a contest together. This is less expensive than running a promotion on your own and will require less effort on your part since you will be sharing responsibility and the cost.

Brand Your Communications

Every document you send out, both physical and digital, should be branded with your logo and pertinent company information. Yes, this is for more than just your business cards. Every document that you send out should contain your company name, logo, website, and contact information. You can even add your slogan onto your documents to be even more memorable. This info should be placed in the letterhead on digital and physical correspondences. You should also update your email signature to contain this information, too. You can even add links to your company’s social media profiles so your clients can connect with you there, too. Be sure to take every promotional opportunity given to you.

1to1 marketing , rural marketing , Interactive marketing Career , Corporate Marketing agent,

housing society Marketing Activities , shop To shop marketing , home to home marketing Services , engagement marketing Services , onground marketing Services , IT Parks Marketing Services , college Marketing Services , B to C marketing Services , f to f marketing Services

RWA Marketing company | Store marketing operation Bhosari

August 26, 2019August 26, 2019dilipfulcrum

We inspire the people who power your business.

Brand Design Start-Up Businesses

What Is Brand Design?

Many people think that Brand Design is just about designing a logo and marketing materials. That’s a part of it, but not the whole story. Brand Design means that you first create the Brand of your company: the story that you want to tell about your company.Then, you design your graphics and the visuals for your company to tell your company’s story to your best potential clients.

Why Do Start-up Businesses Need to Design a Brand?

A brand helps your business look established, stable and successful and it helps you look more trustworthy, like you’re a “real” business and like your business will be there for your clients when they need you. A Professional brand helps start-up businesses overcome three of the most common sales objections you’ll hear:

Objection 1: That you haven’t been in business long enough to be trusted.

Objection 2: That your start-up business might “go under” at any moment, leaving the client without a solution – and out their deposit.

Objection 3: That you might not have the experience to complete the project successfully.

What Else Can a Brand Do?

A brand contributes to your business’s visibility, credibility and memorability. Visibility: You want your brand to be visible in the marketplace with a recognizable brand design that appears on all of your business materials. Credibility: Having a consistent brand makes your business look more believable. Your customers will be more likely to trust your claims and to trust your company with their business. Brand Design helps your company be more memorable – which means that it’s more likely that people will call you when they need your services. Memorability: 40% of people are better at remembering what they see (graphics) than what they hear or read. When you combine graphics with text or audio recordings, that 40% memorability skyrockets – to 70% and more.

How Should a Start-up Business Go About Designing a Brand?

There’s a 3-step process that every business should go through. Defining these factors will help you determine what your business’s brand designs should look like.

Here’s a quick outline of the steps:

Step 1: Define your business’s Brand Story: who you are, what you do, what makes you different and who you can best help.

Step 2: Brand Message. Determine your brand message to communicate: who you are, what you do, and what makes you different to the people you can best help.

Step 3: Brand Design. Develop consistent marketing and online materials to showcase your brand and to market your business. Making sure that these materials are consistent is key. Consistency gives your business the repetition and reinforcement needed to create brand recognition.

SmallBizLady: How Can a Company’s Brand Design Communicate Their Brand Story to Their Customers?

Erin Ferree: There are 3 major design elements that a brand design can use to communicate:

1. Choose a Symbol. Symbols, forms, shapes and even objects all have meanings. Choose symbols that have meaning for your specific target audience. And, make sure that meaning aligns with your Brand Story.

2. Font meaning. Fonts are a major design element. Each font has a different meaning or message. For example, Century Gothic is a modern, geometric font and Times New Roman is a more traditional font. Choose your fonts carefully to communicate your Brand Story.

3. Color. You’ve heard that a picture is worth a thousand words? Once you add color to that picture, it can be worth ten thousand words. Colors have different meanings in different contexts and cultures. Make sure that your business’s color palette communicates the message that you’ve laid out in your Brand Story.

How Should a Start-up Use Design Elements to Communicate?

The most common way to use design elements (symbols, fonts and color) is in your logo. A logo should consist of a unique icon, or picture, that shows what your business is all about, and your business name. Your logo should have a color palette associated with it (though you will have a black and white version too)

Should a Small Business Design a Logo Immediately Upon Starting Up?

A logo may not be the first piece of marketing material you design — you should wait to design it until your business has its’ “legs”. You will probably need to design some temporary marketing materials when you first begin your business. This will allow you test your business ideas, refine them, and to get the first few paying customers. By waiting to design your brand, you can make sure your brand story is solid and that you have a story that you want to live with for the life of your business.

What Can Happen if You Design the Logo Too Soon?

You could waste money. You need to make sure that your logo will be your business’s logo for life — because you don’t want to redesign your logo. Redesigning your logo is not only a costly process, but means that you have to redesign all of your other marketing materials. And redesigning your logo means that you lose all the memorability that you’ve built up around your original logo.

When Should a Start-Up Business Approach a Graphic Designer?

Once you have a defined Brand Story then you should find a graphic designer and have them create a logo that communicates directly to your customers. I recommend working with a designer who has been trained in symbology, font meanings and color psychology.

Is a Brand Design Just a Logo?

No. A Brand Design consists of a logo and your company’s Visual Vocabulary. A Visual Vocabulary is all of the other design elements that you will use in addition to the logo on your marketing materials. The most basic Visual Vocabulary will include an extended font palette (headline and body fonts chosen to compliment your logo font)… and an extended color palette. These colors can be used for backgrounds, highlights, headlines, etc.A more advanced Visual Vocabulary will have background colors, effects, specialized font treatments (such as a treatment for your tagline), the type of paper that you print your materials on. All of these elements, plus your logo, are the foundation of your company’s brand design.

What Brand Elements Should Be Designed First?

Once you’ve designed your logo, you can begin designing your print and online marketing materials. You should start designing a business card and a basic website or blog. Then, take stock of which additional pieces would help you communicate with your target audience — and design those strategically.

Why Is It So Critical to Invest In Professional Brand Design?

Brand Design helps a start-up — or any small business – to connect more quickly and efficiently with their potential customers.

Brand Marketing , Retail Marketing operation , engagement marketing Services , Corporate Marketing Campaigns,

RWA Marketing company , Store marketing operation , home to home marketing Solutions , engagement marketing Solutions , onground marketing Solutions , IT Parks Marketing Solutions , college Marketing Solutions , B to C marketing Solutions , f to f marketing Solutions

home to home marketing Services | rural marketing in pune

August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing Services | rural marketing in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

Dream BIG Small Business

What’s the difference between a vision and a dream in business?

I’ve heard it said that a vision is a dream with a deadline. A dream is all about creating a mental picture that stretches the boundaries of your imagination for what you believe is possible. A (business) vision brings clarity, specificity, and direction to the dream.

Where do you find inspiration to dream big in business?

Faith in God. Other big dreamers. Vision boards. Imagining the benefits and results of the lives that my business is targeted to reach. Driving through areas of the city that I want to see transformed. Praying for the people that I want to impact. In essence, putting myself in situations to have my mind stretched, including different types of learning environments, listening to those who inspire me, reading books, and other things.

How do you shift from dreaming big to doing big things in your business?

Vision without execution leads to frustration. One vision is often a combination of many (complimentary) ideas. List all the different ideas needed to realize your vision. Choose one to work on first and build your business plan for that. Implement, grow, and perfect that idea and then build on it with another complimentary idea going through the same process.
What is one key of success for implementing a big dream?

One key to long-term business success is that there’s alignment and congruency between the vision of the business and the dream/mission/purpose of the individual.

How can you ensure that your life plan is aligned with your business plan?

Your business plan should be an outgrowth of your life plan. This also ensures that you’re in the right business for the right reasons.

How can you assess if your business is the right fit for your life plan?

Evaluate and assess the alignment of three things in relation to your business: 1) Your purpose, your passions, and your professional skills. 2) Your purpose involves your personal vision, mission, and values. 3) Your passions are key areas that drive and stretch you to be excellent – no matter what it takes. Your professional skills combine your talents, knowledge, education, experience, etc.

What hinders big dreamers from having successful businesses?

The person is more important than the plan. Don’t get intoxicated with the dream and then not be willing to following through on the execution to implement it. The best business plan is only as good as the people who are executing it. Develop yourself so that you are the best person you can be to execute your business plan.

How do you keep doubts out of your dreams?

For some people dreaming can inadvertently cause doubt when you stop dreaming and starting thinking about all the reasons why you can’t do something. Reverse that with thinking about all the reasons you CAN do it. Dominate your doubts or your doubts will dominate you.

How do you overcome F.E.A.R. in order to dream big in business?

Focus your thoughts in a positive direction — for me it’s God’s power. Evaluate your obstacles thoroughly to assess their validity. Attack the enemies “in-a-me” (silence the negative voices). Respond to the challenge.

How do you ensure long-term sustainability of your big business dream?

It’s not about you — it’s about what you leave for someone else to build on. That’s legacy. Build a business where you are focused on the size of your significance versus the significance of your size.

home to home marketing Services | rural marketing in pune

rural marketing, 1to1 marketing, Interactive marketing Career, Corporate Marketing agent, housing society Marketing Activities, shop To shop marketing, home to home marketing Services, engagement marketing Services, onground marketing Services, IT Parks Marketing Services, Restaurant Marketing Services, college Marketing Services , B to C marketing Services , f to f marketing Services, pune , mumbai

home to home marketing Solutions | Retail Marketing operation in pune

August 9, 2019August 9, 2019dilipfulcrum

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, home to home marketing Solutions | Retail Marketing operation in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

Face to Face or Door to Door Marketing Right Approach For You?

Face-to-face or door-to-door marketing is the act of going from one business (or household) to another physically in order to sell your services. Face-to-face marketing may seem like a nerve-wracking thing to do for the new entrepreneur or freelancer. However, when done right, it?s a very powerful way to build a business. If you know how to do face-to-face marketing?you can decide whether it?s something you want to implement in your business or not.

One area of marketing often neglected by first-time freelancers and entrepreneurs is face-to-face or door-to-door marketing. Yet, it?s a form of marketing that can bring immediate results and is often much easier for first timers than telesales (which is perhaps the most immediate form of selling available to start-ups).

Is Door-To-Door the Right Approach For You?

Door-to-door works best when you have a service that can be used widely in your local business community. So, for example, graphic design, web design (and development), copywriting, photography, etc. are all services that you?re likely to find local buyers for.

Other services, such as UX design, for example, may not be as suited for door-to-door marketing (unless you live in a software development hotspot).

If you?re going to use face-to-face marketing, you need potential clients whom you can visit. In the best cases, those clients will be closely geographically grouped. Web designers who specialize in retail sites, for example, are going to find the high street of their local town a great place to get started on face-to-face marketing.

How Do You Get Started Doing Door-to-Door Marketing?

You visit the business premises of potential clients, without an appointment. You ask to speak to the person who deals with your service.

If that person?s there and will speak to you, pitch him/her for a meeting or leave information and arrange to call back, or even, if the person has the time, pitch him/her for your services on the spot.

If the person?s not there and may speak to you, get his/her business card and then try to make an appointment to come back and talk or drop off information.

If he or she doesn?t want to speak to you and you can?t get a card, leave marketing materials and your card, asking the person you are dealing with to pass it on to the potential buyer.

That?s pretty much it. The key to this kind of marketing is not to come across as someone on the ?hard sell? but to introduce yourself as a neighbouring business (e.g., local ? not next door necessarily) and to start a dialogue.

You may find that you arrive just as they?re looking for your services or that they?ve been thinking about using a similar service for years but never got around to acting on it. In other cases, they may not need your service. However, if you represent yourself and your business effectively and professionally, you will almost certainly find it leads to work in the long run.

The bigger the place in which you live, the more door-to-door opportunities you are likely to have.

Always follow up on any door-to-door call with a telephone call to increase?and dramatically so? your chances of closing business.

Most business-to-business door-to-door marketing doesn?t take place on the doorstep. It takes place in someone?s office, but it can take place on the doorstep, and it?s best to be prepared to hold a conversation anywhere.

One Last Thing ? Personal Safety

I?ve done plenty of door-to-door marketing to businesses and never had so much as an angry response. However, it?s best not to take any chances when you?re putting yourself into someone else?s space. The following advice may not be necessary to apply in your local area or in your country at all. But if you?re in doubt, take the following necessary precautions:

Don?t go into any setting that makes you feel uneasy.

Do ensure that someone else knows your calling route before you leave and that you check in with that person when you?re finished.

Do carry a phone with a GPS tracking service.

Don?t be afraid to leave any premises where you are made to feel uneasy or if someone becomes rude or abusive.

GPS can be a handy navigation device when going door-to-door, but it can also be used for personal safety. Make sure your phone has GPS which can be tracked by a friend, family member or business partner just in case.

The Take Away

Face-to-face marketing is highly effective but needs to be conducted with a sensible regard for personal safety. Make sure that there?s a decent sized market for your services in a location before conducting face-to-face marketing work; otherwise, it?ll be a lot of work without sufficient rewards.

If you find it hard in the early days of doing door-to-door marketing, you might want to remember Thomas Edison, the famous inventor?s advice: ?Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.?

home to home marketing Solutions | Retail Marketing operation in pune

Retail Marketing operation, Brand Marketing, engagement marketing Services, Corporate Marketing Campaigns, RWA Marketing company, Store marketing operation, home to home marketing Solutions, engagement marketing Solutions, onground marketing Solutions, IT Parks Marketing Solutions, Restaurant Marketing Solutions, college Marketing Solutions , B to C marketing Solutions , f to f marketing Solutions, pune , mumbai

marketing Recruiters in Cumbala Hill

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Recruiters in Cumbala Hill is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Recruiters in Cumbala Hill tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing Recruiters in Cumbala Hill

Non-Traditional Marketing Tactics to Boost Brand Awareness

Let’s Get Tangible

At the moment, the focus for most marketing experts is to make their presence known online through social media marketing and other digital methods. While this can lead to a lot more brand awareness, nowadays, it is very difficult to stand out. It has all been done before.

“One way in which to really grab your potential customers’ attention is to forego the digital route for a while and to start focusing on how to provide the customer with a more tangible, old-fashioned experience that fits in with your brand and its product offering. Sending them a box of chocolates or a hand-written note can make all the difference when it comes to connecting with them on a more personal level than what online marketing allows for,” comments Greg Martin.

Tell Real Stories

When piecing together a new campaign, stop wondering what to do to stir emotion within your target audience, make them stop and listen, or get a reaction from them… and start telling real stories instead. In doing so, emotion comes built-in and is much more authentic and believable. This is sure to make it easier for your potential customers to connect with your brand.

Play a Bigger Part

Stop using stock images on your Instagram. Stop hiring attractive MCs to host your brand’s events. It is time to start involving yourself and your staff more. By getting involved with your audience directly, and giving them the chance to get to know the brains behind your brand, they are much more likely to feel more connected to you. Be your own brand ambassador and your own brand influencer and your experiential marketing strategies will take off on their own with very little effort. Once again, authenticity is the name of the game!

AKOLA, engagement marketing Services, engagement marketing Services, engagement marketing Services in pune, Field Promotion, Market Interactive promotional, local sales interactive, promotional Promotions, campus advertising engagement, RWA advertising engagement, Market advertising engagement, marketing Recruiters in Cumbala Hill

]]>

engagement marketing Services in mumbai

November 27, 2018November 27, 2018dilipfulcrum

MARKETING, ADVERTISING, BRANDING, & DESIGN FIRM

The Fulcrum Agency is the Mumbai marketing company and engagement marketing Services in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.

MARKETING

Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…

ADVERTISING

Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..

BRANDING

You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..

DESIGN

Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…

COPY-WRITING

Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…

PR

Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…

SOCIAL MEDIA

Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…

engagement marketing Services in mumbai

Non-Traditional Marketing Tactics to Boost Brand Awareness

Let’s Get Tangible

Tell Real Stories

Play a Bigger Part

AKOLA, engagement marketing Services, engagement marketing Services, engagement marketing Services in pune, Field Promotion, Market Interactive promotional, local sales interactive, promotional Promotions, campus advertising engagement, RWA advertising engagement, Market advertising engagement, engagement marketing Services in mumbai

]]>

marketing firm in bavdhan

November 27, 2018November 27, 2018dilipfulcrum

Marketing and Sales companies marketing firm in bavdhan with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

Non-Traditional Marketing Tactics to Boost Brand Awareness

Let’s Get Tangible

Tell Real Stories

Play a Bigger Part

marketing firm in bavdhan

AKOLA, engagement marketing Services, Field Promotion, engagement marketing Services in pune, Market Interactive promotional, local sales interactive, promotional Promotions, campus advertising engagement, RWA advertising engagement, Market advertising engagement,

]]>

Developing an Annual Marketing Plan and Marketing Strategy

engagement marketing Services Wagholi Pune

MARKETING STRATEGY

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Develop Essential Components of an Annual Marketing Plan

Define Marketing Plan Strategies, Tactics and Budget

SALES METHODOLOGIES

communication and engagement marketing management

Implementing a engagement marketing Strategy

engagement marketing Strategy and Planning

Implement your marketing plan

Create your marketing strategy

Write a marketing execution plan

Marketing on a tight budget

Marketing your business in Pune

Wagholi Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Call Us :-08433772261 Email:- info@fulcrumresources.in

Wagholi Pune

B2B Marketing:

Face To Face Marketing :

Product Sampling :

Dealer Marketing:

Direct Marketing:

Guerrilla Marketing:

Retail Marketing:

Direct Selling :

Door To Door Marketing :

Product Demonstrations:

Marketing Plan and Marketing Strategy

engagement marketing | engagement marketing Services Wagholi Pune

Wagholi , Pune

engagement marketing Services Wagholi Pune

engagement marketing Services Wagholi Pune

engagement marketing, engagement marketing Services, engagement marketing Services Wagholi, engagement marketing Services Wagholi Pune, Wagholi, Pune

SALES INCENTIVES

What is Marketing?

Learning Objective

Value

Creating Offerings That Have Value

Communicating Offerings

Delivering Offerings

Exchanging Offerings

Key Takeaway

Review Questions

SALES INCENTIVES

Buying Centers

Learning Objectives

The Duties of Professional Buyers

Other Players

Initiators

Users

Influencers

Gatekeepers

Deciders

The Interpersonal and Personal Dynamics of B2B Marketing

Key Takeaway

Review Questions

References

7 Low-Cost Ways Market Company

1to1 marketing , rural marketing , Interactive marketing Career , Corporate Marketing agent,

housing society Marketing Activities , shop To shop marketing , home to home marketing Services , engagement marketing Services , onground marketing Services , IT Parks Marketing Services , college Marketing Services , B to C marketing Services , f to f marketing Services

Brand Design Start-Up Businesses

Brand Marketing , Retail Marketing operation , engagement marketing Services , Corporate Marketing Campaigns,

RWA Marketing company , Store marketing operation , home to home marketing Solutions , engagement marketing Solutions , onground marketing Solutions , IT Parks Marketing Solutions , college Marketing Solutions , B to C marketing Solutions , f to f marketing Solutions

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Dream BIG Small Business

home to home marketing Services | rural marketing in pune

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

Face to Face or Door to Door Marketing Right Approach For You?

home to home marketing Solutions | Retail Marketing operation in pune

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

2. DIRECT SELLING

3. RETAIL AUDITS AND MERCHANDISING

4. GUERRILLA MARKETING

5. PRODUCT SAMPLING

Call Us :-08433772261
Email:- info@fulcrumresources.in