Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door Marketing Outsourcing firm , door-to-door sales technique and door2door Marketing Outsourcing firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door Marketing Outsourcing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door Marketing Outsourcing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Kasba Peth

Is Your Content Marketing Hurting Your Bottom Line?

The “Law of Unintended Consequences” often rears its ugly head when our best plans result in side effects we never anticipated…and often really didn’t want.

While it’s bothersome and even harmful when it happens in your personal life, it can be devastating when unintended consequences in your content marketing and social selling actually hurt your company’s profitability.

At the heart of content marketing and social selling is the basic premise that to get closer to your customers’ hearts and wallets, you should align your content and social strategies with what you see and read on social media. Social listening, monitoring blog comments, and tracking analyst reports are all good tactics to stay aware of trends and topics that are top of mind with your customers and prospects. Unfortunately, the unintended consequences come when you count on those customer comments and analyst reports to drive profitable sales.

Classic economic studies point to customer “declared preference” versus “revealed preference” as a real-life buying trend. The idea is that people will say one thing when nothing is on the line, and then behave in a completely opposite way when money and personal reputation are at stake. That principle applies to social media. Sure, customers may hint at certain thoughts and ideas on social networking sites and collaboration portals, but when it comes right down to it, they’ll only buy if you present a compelling value.

The other exposure to social listening comes from the influx of data and information that show up in 140-character headlines and sleek infographics. Don’t be fooled: Most of these data points are based on analyst surveys, news headlines, and Google searches. So while they’re interesting data points, they’re essentially worthless without greater context and analysis. Even worse—they’re the same data points your competitors have access to.

The result of basing your messaging and content on well-thumbed analyst reports and buzzy topics? A lack of differentiation, leaving you in a competitive bake-off that does nothing but commoditize your product and force a combative negotiation for your sellers that could end in excessive discounting and eventually hurt your bottom line.

How can you create content marketing and social selling strategies that can fuel profitable engagements? Focus your stories and content around the unconsidered needs of your customers—the challenges or missed opportunities they didn’t know about and didn’t realize could hurt them. Speak to these needs to show them they’re focusing on lower-order, tactical issues instead of the ones that will definitely impact them down the road.

The best way to do that? Assemble a cross-functional team to dig deeper into finding new, emerging threats, challenges, obligations, and opportunities that your prospect may not realize exist, or whose size and speed of impact on her business she’s underappreciated.

Your job isn’t necessarily to tell them they’re focusing too much time, money or effort on the wrong problem. Rather, it’s to use the conversation to point out how their problem is really just a symptom of a different and larger problem. That’s the conversation that will make you truly different, helping you drive buying decisions and avoid the unintended consequence of a commoditized message.

door2door Marketing Outsourcing firm in Pune

door2door Marketing Outsourcing firm in mumbai

one to one marketing , Advertisement in supermarkets, Hoarding Installation, Mobile marketing,

B To B promotional, Product sampling, Data Mining

Face to Face Marketing and Door to Door Marketing 

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door Marketing Outsourcing firm , door-to-door sales technique and door2door Marketing Outsourcing firm in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door Marketing Outsourcing firm ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door Marketing Outsourcing firm and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency 

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

marketing agencies in rajgurunagar

Role of Communication in Sales Management

Sales Management refers to the art of achieving the sales targets within the stipulated time frame through effective budgeting and meticulous planning. Sales management enables the sales representatives to close sales deals in favour of the organization and eventually earn revenues for the same.

Communication plays an important role in sales management. Sales professionals need to be good communicators for the desired impact. In simpler words, communication is the backbone of sales management. It is absolutely not possible to close a sales deal without effective communication.

There must be healthy communication between the sales professionals and the customers as well as amongst the sales representatives.

Communication between sales professionals and external clients

Keep your sales pitch simple and precise. Complicated sales terminologies and jargons confuse the customers. It is important for the customers to understand your products for them to believe in them and eventually purchase the same. The sales professionals must be well aware of the benefits of the products.

Sales professionals must be very careful about their tone of voice. Never be too loud or too soft. Be polite. Make sure you are audible to the customers. Don’t ever be rude to them.

While addressing a group of customers make sure even the individuals sitting on the last bench can hear you properly. Don’t just speak for the front benchers.

One should never interfere when the second party is speaking. Wait for your turn to speak.

Don’t play with words. Convey exactly what your product offers. Fake promises and wrong commitments lead to problems and confusions later on. Transparency is essential for a long term relationship with the customers. Avoid telling lies to them.

Make sure your sales presentation is interesting.

While speaking to the customers over the phone, make sure you are not chewing or eating something. Don’t put the customers on long holds. Never avoid customer’s calls unless and until there is an emergency.

Understand the needs and expectations of the customers and suggest them the best solution.

The customer can ask you any question under the sun and it is your duty to clarify his doubts. Make sure you are well prepared. One should never lose his temper while interacting with the customers.

Include warm greetings in your conversation for a personal touch.

Communication amongst the sales team

The sales manager must communicate with his sales team on an open platform for everyone to participate and give their valuable inputs and suggestions.

Transparency must be maintained at all levels for healthy relationship amongst the sales professionals. The sales representatives should be aware of their targets and incentives from the very beginning to avoid confusions later on. Make sure the targets are realistic and achievable.

All important information should be circulated through emails. The related members should be kept in loop for everyone to get the same information. Do not communicate with individuals separately in closed cabins. It gives a wrong message

Each one should have the liberty to express his/her views and participate in decision making process of the organization

The roles and responsibilities of sales representatives must be communicated to them well in advance. They must know what is expected out of them.

Effective communication is instrumental in closing sales deals and maintaining healthy relationship with the existing as well as

The 7 P’s of Services Marketing

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services.

1. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its production and consumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance. However, too much customization would compromise the standard delivery of the service and adversely affect its quality. Hence particular care has to be taken in designing the service offering.

2. Pricing: Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking into account the raw material costs, in case of services attendant costs – such as labor and overhead costs – also need to be factored in. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience provided. The final price for the service is then arrived at by including a mark up for an adequate profit margin.

3. Place: Since service delivery is concurrent with its production and cannot be stored or transported, the location of the service product assumes importance. Service providers have to give special thought to where the service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market as against on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away from the rush and noise of a city.

4. Promotion: Since a service offering can be easily replicated promotion becomes crucial in differentiating a service offering in the mind of the consumer. Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. This is crucial in attracting customers in a segment where the services providers have nearly identical offerings.

We now look at the 3 new elements of the services marketing mix – people, process and physical evidence – which are unique to the marketing of services.

5. People: People are a defining factor in a service delivery process, since a service is inseparable from the person providing it. Thus, a restaurant is known as much for its food as for the service provided by its staff. The same is true of banks and department stores. Consequently, customer service training for staff has become a top priority for many organizations today.

6. Process: The process of service delivery is crucial since it ensures that the same standard of service is repeatedly delivered to the customers. Therefore, most companies have a service blue print which provides the details of the service delivery process, often going down to even defining the service script and the greeting phrases to be used by the service staff.

7. Physical Evidence: Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience. Thus, there are hair salons that have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they await their turn. Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

Effective Joint Sales Calls for Sales Success

One of the critical components of sales coaching is the ability of the sales managers and their sales people to run effective joint calls.

As a president of a company, occasionally I have sales people call on me.  Whenever two people come out on the call, my first thought is:  Which one is the rookie?  My other thoughts are:  Why are two people here?  Why is the manager with the salesperson?  Who is running the sales call?  What are they hoping to accomplish besides trying to find out what I’m trying to accomplish?  Is this a real sales call for the sales person or just practice?

I don’t claim to know if other presidents are thinking these things, but you cannot discount that they might.   Based on that assumption, it is critical that you have a sales call that is well-defined and choreographed so that the prospect is impressed with the meeting and you, as either sales manager or sales person, accomplish what the prospect wants to accomplish; generally speaking, that is to solve a problem.

How do you do that?  Here are 4 steps to more effective joint calls.

1.  A Quality Phone Call– Remember, the quality of the phone call will determine the quality of the appointment.  You must follow the 8-step Phone Process to make sure that the joint call is taking place with a qualified prospect versus a practice call.
2. Conducting a pre-call session is a must.  In pre call sessions,
   • sales people make sure they are prepared to execute the methods taught in our module, Maximizing the Initial Call
   • The sales manager and sales person role-play the appointment
   • Everyone agrees to and identifies who will do what during the sales call
3. Identify the reason for a joint call – If it is for learning purposes, then the sales manager has a very small part in the call.  If it is for qualifying or closing a large account, then the role of the sales manager can be more prominent.
4. The 4th step is to make sure you do a post call debrief – This is an opportunity to help sales people recognize opportunities that they missed, questions they could have asked better and commitments they failed to gain.  These insights need to be followed by an agreement as to the observations made, a demonstration by the sale manager of the correct approach or technique, and finally, a role-play of the correct way to handle the sales call.

In addition to these steps, the sales manager has to be prepared to let the sales person fail on the call. Sooner or later, you just have to let them go and learn how not to fail. If you rescue them all the time, then the sales person becomes dependent on the sales manager and never develops the sales skills they need to succeed.  These four steps, tied to discipline one-on-one coaching, will dramatically improve your sales team’s ability to eventually conduct extraordinary sales calls on their own.

door2door Marketing Outsourcing firm in Pune

door2door Marketing Outsourcing firm in mumbai

one to one marketing , Advertisement in supermarkets, Hoarding Installation, Mobile marketing,

B To B promotional, Product sampling, Data Mining

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Kasba Peth

Is Your Content Marketing Hurting Your Bottom Line?

The “Law of Unintended Consequences” often rears its ugly head when our best plans result in side effects we never anticipated…and often really didn’t want.

While it’s bothersome and even harmful when it happens in your personal life, it can be devastating when unintended consequences in your content marketing and social selling actually hurt your company’s profitability.

At the heart of content marketing and social selling is the basic premise that to get closer to your customers’ hearts and wallets, you should align your content and social strategies with what you see and read on social media. Social listening, monitoring blog comments, and tracking analyst reports are all good tactics to stay aware of trends and topics that are top of mind with your customers and prospects. Unfortunately, the unintended consequences come when you count on those customer comments and analyst reports to drive profitable sales.

Classic economic studies point to customer “declared preference” versus “revealed preference” as a real-life buying trend. The idea is that people will say one thing when nothing is on the line, and then behave in a completely opposite way when money and personal reputation are at stake. That principle applies to social media. Sure, customers may hint at certain thoughts and ideas on social networking sites and collaboration portals, but when it comes right down to it, they’ll only buy if you present a compelling value.

The other exposure to social listening comes from the influx of data and information that show up in 140-character headlines and sleek infographics. Don’t be fooled: Most of these data points are based on analyst surveys, news headlines, and Google searches. So while they’re interesting data points, they’re essentially worthless without greater context and analysis. Even worse—they’re the same data points your competitors have access to.

The result of basing your messaging and content on well-thumbed analyst reports and buzzy topics? A lack of differentiation, leaving you in a competitive bake-off that does nothing but commoditize your product and force a combative negotiation for your sellers that could end in excessive discounting and eventually hurt your bottom line.

How can you create content marketing and social selling strategies that can fuel profitable engagements? Focus your stories and content around the unconsidered needs of your customers—the challenges or missed opportunities they didn’t know about and didn’t realize could hurt them. Speak to these needs to show them they’re focusing on lower-order, tactical issues instead of the ones that will definitely impact them down the road.

The best way to do that? Assemble a cross-functional team to dig deeper into finding new, emerging threats, challenges, obligations, and opportunities that your prospect may not realize exist, or whose size and speed of impact on her business she’s underappreciated.

Your job isn’t necessarily to tell them they’re focusing too much time, money or effort on the wrong problem. Rather, it’s to use the conversation to point out how their problem is really just a symptom of a different and larger problem. That’s the conversation that will make you truly different, helping you drive buying decisions and avoid the unintended consequence of a commoditized message.

door2door Marketing Outsourcing firm in Pune

door2door Marketing Outsourcing firm in mumbai

one to one marketing , Advertisement in supermarkets, Hoarding Installation, Mobile marketing,

B To B promotional, Product sampling, Data Mining

Face to Face Marketing and Door to Door Marketing 

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days),  experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

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Role of Communication in Sales Management

Sales Management refers to the art of achieving the sales targets within the stipulated time frame through effective budgeting and meticulous planning. Sales management enables the sales representatives to close sales deals in favour of the organization and eventually earn revenues for the same.

Communication plays an important role in sales management. Sales professionals need to be good communicators for the desired impact. In simpler words, communication is the backbone of sales management. It is absolutely not possible to close a sales deal without effective communication.

There must be healthy communication between the sales professionals and the customers as well as amongst the sales representatives.

Communication between sales professionals and external clients

Keep your sales pitch simple and precise. Complicated sales terminologies and jargons confuse the customers. It is important for the customers to understand your products for them to believe in them and eventually purchase the same. The sales professionals must be well aware of the benefits of the products.

Sales professionals must be very careful about their tone of voice. Never be too loud or too soft. Be polite. Make sure you are audible to the customers. Don’t ever be rude to them.

While addressing a group of customers make sure even the individuals sitting on the last bench can hear you properly. Don’t just speak for the front benchers.

One should never interfere when the second party is speaking. Wait for your turn to speak.

Don’t play with words. Convey exactly what your product offers. Fake promises and wrong commitments lead to problems and confusions later on. Transparency is essential for a long term relationship with the customers. Avoid telling lies to them.

Make sure your sales presentation is interesting.

While speaking to the customers over the phone, make sure you are not chewing or eating something. Don’t put the customers on long holds. Never avoid customer’s calls unless and until there is an emergency.

Understand the needs and expectations of the customers and suggest them the best solution.

The customer can ask you any question under the sun and it is your duty to clarify his doubts. Make sure you are well prepared. One should never lose his temper while interacting with the customers.

Include warm greetings in your conversation for a personal touch.

Communication amongst the sales team

The sales manager must communicate with his sales team on an open platform for everyone to participate and give their valuable inputs and suggestions.

Transparency must be maintained at all levels for healthy relationship amongst the sales professionals. The sales representatives should be aware of their targets and incentives from the very beginning to avoid confusions later on. Make sure the targets are realistic and achievable.

All important information should be circulated through emails. The related members should be kept in loop for everyone to get the same information. Do not communicate with individuals separately in closed cabins. It gives a wrong message

Each one should have the liberty to express his/her views and participate in decision making process of the organization

The roles and responsibilities of sales representatives must be communicated to them well in advance. They must know what is expected out of them.

Effective communication is instrumental in closing sales deals and maintaining healthy relationship with the existing as well as

The 7 P’s of Services Marketing

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services.

1. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its production and consumption are inseparable. Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance. However, too much customization would compromise the standard delivery of the service and adversely affect its quality. Hence particular care has to be taken in designing the service offering.

2. Pricing: Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking into account the raw material costs, in case of services attendant costs – such as labor and overhead costs – also need to be factored in. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience provided. The final price for the service is then arrived at by including a mark up for an adequate profit margin.

3. Place: Since service delivery is concurrent with its production and cannot be stored or transported, the location of the service product assumes importance. Service providers have to give special thought to where the service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market as against on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away from the rush and noise of a city.

4. Promotion: Since a service offering can be easily replicated promotion becomes crucial in differentiating a service offering in the mind of the consumer. Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. This is crucial in attracting customers in a segment where the services providers have nearly identical offerings.

We now look at the 3 new elements of the services marketing mix – people, process and physical evidence – which are unique to the marketing of services.

5. People: People are a defining factor in a service delivery process, since a service is inseparable from the person providing it. Thus, a restaurant is known as much for its food as for the service provided by its staff. The same is true of banks and department stores. Consequently, customer service training for staff has become a top priority for many organizations today.

6. Process: The process of service delivery is crucial since it ensures that the same standard of service is repeatedly delivered to the customers. Therefore, most companies have a service blue print which provides the details of the service delivery process, often going down to even defining the service script and the greeting phrases to be used by the service staff.

7. Physical Evidence: Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience. Thus, there are hair salons that have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they await their turn. Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.

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Articales from http://www.managementstudyguide.com

Effective Joint Sales Calls for Sales Success

One of the critical components of sales coaching is the ability of the sales managers and their sales people to run effective joint calls.

As a president of a company, occasionally I have sales people call on me.  Whenever two people come out on the call, my first thought is:  Which one is the rookie?  My other thoughts are:  Why are two people here?  Why is the manager with the salesperson?  Who is running the sales call?  What are they hoping to accomplish besides trying to find out what I’m trying to accomplish?  Is this a real sales call for the sales person or just practice?

I don’t claim to know if other presidents are thinking these things, but you cannot discount that they might.   Based on that assumption, it is critical that you have a sales call that is well-defined and choreographed so that the prospect is impressed with the meeting and you, as either sales manager or sales person, accomplish what the prospect wants to accomplish; generally speaking, that is to solve a problem.

How do you do that?  Here are 4 steps to more effective joint calls.

1.  A Quality Phone Call– Remember, the quality of the phone call will determine the quality of the appointment.  You must follow the 8-step Phone Process to make sure that the joint call is taking place with a qualified prospect versus a practice call.
2. Conducting a pre-call session is a must.  In pre call sessions,
   • sales people make sure they are prepared to execute the methods taught in our module, Maximizing the Initial Call
   • The sales manager and sales person role-play the appointment
   • Everyone agrees to and identifies who will do what during the sales call
3. Identify the reason for a joint call – If it is for learning purposes, then the sales manager has a very small part in the call.  If it is for qualifying or closing a large account, then the role of the sales manager can be more prominent.
4. The 4th step is to make sure you do a post call debrief – This is an opportunity to help sales people recognize opportunities that they missed, questions they could have asked better and commitments they failed to gain.  These insights need to be followed by an agreement as to the observations made, a demonstration by the sale manager of the correct approach or technique, and finally, a role-play of the correct way to handle the sales call.

In addition to these steps, the sales manager has to be prepared to let the sales person fail on the call. Sooner or later, you just have to let them go and learn how not to fail. If you rescue them all the time, then the sales person becomes dependent on the sales manager and never develops the sales skills they need to succeed.  These four steps, tied to discipline one-on-one coaching, will dramatically improve your sales team’s ability to eventually conduct extraordinary sales calls on their own.

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