Developing an Annual Marketing Plan and Marketing Strategy | Sales Operations strategy For pune

January 16, 2020January 16, 2020dilipfulcrum

Developing an Annual Marketing Plan and Marketing Strategy

door2door marketing agencies Bhukum Pune

Fulcrum Marketing is a strategic door2door marketing agencies Bhukum Pune. Our team of marketing consultants also specialise in marketing planning and door2door marketing for all types of business of any size.

MARKETING STRATEGY

Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy.

The best marketing strategy does not start with creative, it starts with a marketing process.

The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. It is particularly useful for innovating within a market or creating a position of market leadership.

Overview

Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow.

The process looks at your whole business with the aim to maximise the potential by focussing on:

reviewing your market conditions
reviewing your current market challenges and capabilities
identifying and maximising competitive advantage
creating and amplifying market positioning
developing new revenue sources
maximising market communication techniques

Action Orientated

Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing growth per annum.

Your Challenges

Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you.

Approach

The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market.

Benefits

Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through specific actions to implement, or the Fulcrum team implement them for you.

Development Process

Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address specific growth challenges and opportunities.

1. Seek and learn.

Information Gathering – The first step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential?

2. Set the hypothesis.

Hypothesis development – Develop the potential strategic alternatives and understand what would need to happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business.

3. Set the course.

Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and specific actions stemming from the strategies.

4. Build a foundation.

This stage involves developing a compelling ‘marketing tool box’ that clearly defines your value to the target audience and creates appropriate messages and triggers to sale.

5. Implement and educate.

The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources.

Business-to-Business Marketing Strategies

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry.

Referral Programs
Word of Mouth Plus
Trade Shows
Online Advertising
Remarketing
Search Engine Optimisation (SEO)
Content Marketing
Inbound Marketing

Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life.

Making Marketing Plans Happen

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step.

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year.

A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet flexible enough to adapt to changing market conditions and business opportunities throughout the year.

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results.

Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities:

Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue figures)?
Which specific marketing activities were effective?
Which specific marketing activities were not effective?
Should you reallocate resources to better performing targets, markets or marketing tactics?
Has your target market, audience or geographic area changed over the year?
Were you able to stay within a marketing budget at the end of the year?
What areas of your marketing budget do you need to cut costs in for the coming year?
What areas of your marketing budget do you want to invest more in for the coming year?

The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work.

Develop Essential Components of an Annual Marketing Plan

A marketing plan is a written document that contains a business’ marketing strategies and tactics. The first step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business.

Typical components in a marketing plan include:

Advertising (print and/or online)
Branding and Graphics (promotional giveaway items, photography, video production, graphic development)
Collateral (sell sheets, brochures, business cards)
Events (trade shows, webinars)
Direct Marketing (email, direct mail, list generation, promotional incentives/contests)
Public Relations (press release distribution, PR agency)
Research (focus groups, surveys, marketing reference books)
Social Media (social media networks)
Website (search engine optimization, web development/hosting)

Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach.

Define Marketing Plan Strategies, Tactics and Budget

Once marketing components are outlined for the business, all potential strategies and tactics should be defined per category or component.

Here is an example of defining strategies and tactics for the “advertising” category:

Marketing Category: Advertising
Strategy #1 – Drive traffic to website via online advertising
Tactic # 1 – Google Adwords
Tactic #2 – Banner ads on industry association website
Tactic #3 – Internet yellow pages ads

Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include fields to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget.

Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives.

SALES METHODOLOGIES

Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client.

Sales methods

There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it.

AIDA Method

AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that looks at the steps a client will undertake from when they first becomes aware of the product or service, to when they are making a purchase decision.

Attention – Get the other person’s interest
Interest – Spark their curiosity
Desire – Create the need
Action – Get them to commit to something

Need satisfaction

The need satisfaction technique is a question and answer technique to make the client to recognise the need for your offering. This then leads to the client agreeing that they have a need to be fulfilled, which leads to you showing them how your offer can satisfy their needs. This method is based on a win-win approach for both the sales person and the client.

Depth Theory

Depth Theory is when a creation of trust occurs between the buyer and seller. The seller uses expertise in their product, service or industry to create trust between themselves and the buyer. The client will see the salesperson as an expert in that area and will trust them to solve the issues that they have.

Step process

The 7 step process is a plan of action that starts at the planning and preparation to make the sale and leads to after sale follow ups. The 7 steps are:
1. Planning and preparation
2. Introduction or opening
3. Questioning
4. Presentation
5. Overcoming objections/negotiating
6. Closing
7. After-sales follow-up

communication and door2door marketing management

Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience efficiently through different information channels. There are many benefits of successfully managing these marketing communications, including, but not limited to:

A higher Return on Investment (ROI)
Reaching more of your target audience
Reduced costs for door2door marketing
Types of market segmentation:
- Demographic segmentation: gender, age, income, education, occupation
- Geographic segmentation: city, state, country
- Psychographic segmentation: attitudes, values, attitudes, lifestyle
- Behavioural segmentation: purchasing patterns, loyalty status

Implementing a door2door marketing Strategy

Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , door2door marketing agencies Bhukum Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time.

door2door marketing Strategy and Planning

Implement your marketing plan

Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens.

Schedule
The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload.

Team And Resources
It should also assess what resources you need. For example, you might need to think about what brochures you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople.

Cost
The cost of everything in the plan needs to be included in a budget. If your finances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast.

Control
As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly.

Marketing Execution – Plan, Execute, Track, Measure

Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and door2door marketing agencies Bhukum Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.

Create your marketing strategy

Decide how to market your product or service to potential customers by developing a marketing strategy that positions your product to particular customers

Write a marketing execution plan

How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives

Marketing on a tight budget

How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing

Marketing your business in Pune

How to market your business effectively in pune including researching your target audience and establishing new contacts

Bhukum Pune

door2door marketing agencies Bhukum Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Marketing Company in Pune

Call Us :-08433772261
Email:- info@fulcrumresources.in

Bhukum Pune

B2B Marketing:

Fulcrum is a magnet for businesses with well-defined goals and a desire to harness the latest advantages that marketing and technology can offer.

Face To Face Marketing :

face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing.

Product Sampling :

Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how.

Dealer Marketing:

Dealer marketing is of utmost importance for the success of any brand. For most brands, dealers, distributors and resellers are critical links to success.

Direct Marketing:

we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.

Guerrilla Marketing:

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results

Retail Marketing:

Fulcrum is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination.

Direct Selling :

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product

Retail Audits & Merchandising:

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail.

Door To Door Marketing :

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household,

Product Demonstrations:

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time.

Street Marketing:

We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around

door2door marketing

door2door marketing agencies Bhukum Pune

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major retail locations to local community focused shopping centres; we have secured real, measurable results across the board.

Marketing Plan and Marketing Strategy

door2door marketing | door2door marketing agencies Bhukum Pune

Bhukum , Pune

Bhukum is a village located in Mulshi Taluka of Pune District. It is situated in the west of Pune city and comes under the jurisdiction of Pune Municipal Corporation (PMC). Karjat taluka, Talegaon Dabhade Taluka, Mawal taluka and by Khalapur taluka are its nearby Taluka. Districts closest to the village are Raigad district, Thane district, Mumbai City district and Mumbai Suburban district. Some of the prominent localities, situated close to it are Bhugaon, Lavale, Pirangut, Sunarwadi, Urawade, Bavdhan, Nanded, Paud, Bavdhan etc. It is a rapidly developing locality sitting just off a network of well laid roads. Another major highlight of this locality is that it lies in the middle of several renowned and big educational institutions. It includes Viva Institute of Management Studies, Pune Institute of Management Studies, PVP College of Architecture to name a few. Some of the key residential projects in Bhukum are SKYi Manas Lake, Balaji Manas Valley, Prasad Pyramid County, Sky Sparsh Regency, Sarthak Bhukum, Matrix Green Assets among others.

Connectivity

It is merely few minutes from Paud Road, which is the major connecting node for the suburb. Mulshi Road is the major road which further connects it to the NH 68.

Bhukum has excellent connectivity to Pune International Airport which is located at a distance of 33.8 km via NDA Pashan Road/Pashan Road.
It has close proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road.
Shivaji Nagar, Khadki, Dapodi, Pune Junction are its nearby railway stations. However, Shivaji Nagar railway station is the nearest railway station to Bhukum, located at a distance of 19 km via Paud Road/Pashan Road.

Factors for past growth
Localities like Chakan, Moshi, Bhukum and Pirangut, previously known as industrial hubs, are now emerging as some of the best destinations for affordable housing. These newly-expanded regions of the city ensure low entry points and promise higher returns on investment over the mid-to-long term. There are huge properties for sale available in this region.

Factors for future growth
Its proximity to Pune International Airport along with proximity to Bangalore-Mumbai Highway (NH 68) and Katraj-Dehu Road Bypass (AH 47) via Mulshi Road have been a plus point for the development of the locality, which further boost the development of Infrastructure in the Bhukum. People working in the nearby industrial areas want their home close to their workplace. As a result, lots of residential development is happening in the locality.

Infra Development (Social & Physical)
Bhukum offers best in class Civic infrastructure. Some of the good quality schools in the locality are Indira National School, Sanskriti School, Indus International School Pune, Pawar Public School, Indus International School Pune, Sri Sri Ravishankar Vidya Mandir, Bhugaon etc.
Healthcare facilities are also good in the locality. Lifepoint Multispeciality Hospital, Sanjeevani Hospital, Hinjewadi Hospital, City Care Hospital, Unique Multispeciality Hospital are some of the nearby hospitals to Bhukum.
Xion Mall, Wisteriaa, Finix Mall, Aditya Shagun Mall, Suyash Commercial Mall, Westend Mall are some of the nearby malls which caters the daily needs of the residents of Bhukum. It also houses retail outlets of national and international brands such as Airtel Store, Brand Factory, Croma, Jockey, Westside, Amul Retail Outlet among others.

Marketing Company in KOTHRUD
Marketing Company in Koregaon Park
Marketing Company in Kondhwa
Marketing Company in Kondhwa Budruk
Marketing Company in Kharadi
Marketing Company in Katraj
Marketing Company in Kalyani Nagar
Marketing Company in Kalewadi
Marketing Company in Hinjewadi
Marketing Company in Dhayari
Marketing Company in Dhanori
Marketing Company in Deccan Gymkhana
Marketing Company in Chikhali
Marketing Company in Camp
Marketing Company in Bavdhan
Marketing Company in Undri
Marketing Company in Pimpri Chinchwad

Marketing Company in Aundh
Marketing Company in Wakad
Marketing Company in Wagholi
Marketing Company in Talegaon Dabhade
Marketing Company in Sinhagad Road
Marketing Company in Shivajinagar
Marketing Company in Pimpri
Marketing Company in Pimple Saudagar
Marketing Company in Pimple Nilakh
Marketing Company in Pashan
Marketing Company in NIBM
Marketing Company in NIBM Annexe
Marketing Company in Mundhwa
Marketing Company in Magarpatta

Marketing Company in Hadapsar
Marketing Company in Balewadi

door2door marketing agencies Bhukum Pune

Pune

Pimpri-Chinchwad

Aurangabad

Kolhapur

Nashik

Nagpur

Ahmednagar

Akola

Amravati

KOTHRUD
Koregaon Park
Kondhwa
Kondhwa Budruk
Kharadi
Katraj
Kalyani Nagar
Kalewadi
Hinjewadi
Dhayari
Dhanori
Deccan Gymkhana
Chikhali
Camp
Bavdhan
Undri
Pimpri Chinchwad

Aundh
Wakad
Wagholi
Talegaon Dabhade
Sinhagad Road
Shivajinagar
Pimpri
Pimple Saudagar
Pimple Nilakh
Pashan
NIBM
NIBM Annexe
Mundhwa
Magarpatta

Hadapsar
Balewadi

door2door marketing, door2door marketing agencies, door2door marketing agencies Bhukum, door2door marketing agencies Bhukum Pune, Bhukum, Pune

Brand Marketing Activities | Direct Marketing agency Amboli

August 26, 2019August 26, 2019dilipfulcrum

About Us

Fulcrum use fun interactive experiences to increase engagement by at least 300% against other comms methods.

People’s behaviour and how they interact with organisations, and the channels they prefer to use, has changed. This is true for consumers and employees alike. Many brands, however, continue to push messages out in the hope they get noticed at the right time and in the right place.

To deliver the kind of experiences that individuals want, deserve and engage with, a marked-change is required; a change that sees organisations delivering communications that not only capture an audience’s attention, but which audiences actively want to participate in and engage with and consumers actively want to engage with brands of their choice.

Fulcrum’s marketing platform allows brands’ teams to create , interactive campaigns that drive positive consumer behaviour by rewarding consumers for their actions. These engaging experiences give consumers something new and exciting to do and re-engage lapsed customers, keep a brand front of mind in between visits, increase acquisition and ultimately, drive greater footfall and revenue, even on those quieter days.

Brand Marketing Activities | Direct Marketing agency Amboli

25 Phone Sales Tips for Successful Cold Calling

Direct Marketing agency Amboli

Brand Marketing Activities, Marketing activation operation , On ground marketing Service Provider Agency , shop marketing agency

On ground marketing Service Provider Agency , shop marketing agency, door2door marketing agencies , BTL marketing agencies , Field marketing agencies , campus Marketing agencies , multiplexes Marketing agencies, Business To Business marketing agencies

door2door marketing agencies | Direct Marketing agency in pune

August 9, 2019August 9, 2019dilipfulcrum

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, door2door marketing agencies | Direct Marketing agency in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents.

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

MARKET RESEARCH
We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

MARKET POSITIONING
What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

MARKETING STRATEGY
Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

ABOUT US

A FULL MARKETING COMMUNICATIONS AGENCY.

local marketing and sales agency

We aim to take your audience on a journey. Whether it’s helping to find your next prospect or creating loyal fans for your brand, we aim to influence your target audience to ensure their next step is in the right direction towards your company. We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.

Our mission is to help our clients increase their sales & profits and build brand awareness by developing cost effective, results driven marketing initiatives designed to maximize their potential. Fulcrum is a sales and marketing agency with a commitment to innovation, adding value and delivering great results. We deliver tailored field marketing solutions to support clients across a wide variety of business sectors, including food, retail and health.

Our Process

We begin by evaluating your current marketing programs to identify where there are opportunities for optimization. This includes taking a close look at your top competitors and identifying/developing your differentiation and key advantages over them. From there we develop a customized integrated marketing plan which includes our recommendations for the top prioritized marketing initiatives that all will give you the best results. fully marketing plan manages, implements and reports on all aspects of your marketing program so you can focus on your strengths and priorities. Outsource your marketing with us and discover your true business potential.

We believe that the highest level of customer service, supporting innovative and reliable solutions, at a fair price, will develop relationships with our customers and partners to enable the achievement of our mutual goals.

We believe that a work environment based on traditional values of honesty, respect and consideration, driving a proactive enthusiasm, will allow our staff the opportunity, individually and as a team, to develop professionally and achieve personal growth targets.

We believe that our competitors will always be one step behind, as long as we stay one step ahead through the continual improvement of what is most important to our business.

We believe in earning a good profit to ensure we will be here tomorrow for our customers and staff.

local marketing and sales agency

Recommend the right solution for customers, to implement programs and processes that make marketing work.

Proven Capability to take ownership of customer problems and guarantee quality delivered on time.

Expertise to make a commitment to customers to improve the quality, value and usability of information supported by practical and implementable solutions.

Smart tools to enable strategic thinking and tactical initiatives at every point and level of the marketing process, to produce End-to-End Marketing solutions. We are local marketing and sales agency

door2door marketing agencies | Direct Marketing agency in pune

Direct Marketing agency, On ground marketing, Brand Marketing Activities, Marketing activation operation, On ground marketing Service Provider Agency, shop marketing agency, door2door marketing agencies, BTL marketing agencies, Field marketing agencies, campus Marketing agencies, multiplexes Marketing agencies, mall Marketing agencies , Business To Business marketing agencies , Coupons Distribution agencies, pune , mumbai

door2door Marketing agencies in mumbai

August 8, 2019August 8, 2019dilipfulcrum

Face to Face Marketing and Door to Door Marketing

Professional Qualified Sales Experts present products and services, calling on companies using our proven door2door Marketing agencies , door-to-door sales technique and door2door Marketing agencies in mumbai.

We convert potential customers to sustainable clients in the shortest space of time( door to door sales, door2door Marketing agencies ). Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers.

Marketing and advertising budgets have come under increasing pressure. door2door Marketing agencies and Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.

Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts in mumbai

Door to Door Sales Agency

We believe our experience, our sales ability and the detailed processes we have in place ensure we successfully launch new products to the market. Our sector experience and data insights ensure we are calling on the right outlets to maximise return on investment during the critical launch phase.

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Sales & merchandising
Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

I did door-to-door sales for nine years, in hundreds of different cities and towns all across the india. Through long, hard, agonizing trial and error, I eventually developed enough skill that I could take any product into any area on any day and make sales.

In the beginning, I struggled. But when I was about to give up on myself and quit (like 99.9% of people that try door-to-door sales do within their first few days), experienced salesperson to give me a chance to get on track.

What I saw that day changed my life forever.

I watched as the experienced salesperson drove to an area where he had previous sales success, and listened as he explained to me why he parked his car in the exact spot he did to start his day and laid out his exact plan of attack.
Within the first 10 minutes, I learned a valuable lesson that not only made my door-to-door sales career much easier, but has also been the key to bringing in millions of dollars in revenue for my own companies, and those of thousands of others I’ve consulted to:

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Most business owners operate a risky, day-to-day, transactional business, believing that the reason for getting a customer is to make a sale. That’s their biggest problem: making nothing more than “a” sale to a customer. After that initial transaction, they simply hope that their product or service or location is good enough that they will get a repeat visit from that customer.

On the other hand, sharp business owners (and door-to-door salespeople!) know that the point to making a sale is to get a customer. We have systems put together to maximize the value of that customer by making future offers to them, so that they buy more of the same product or service, or a different version, or even an entirely different product or service.

In other words, we recognize that a current customer is the easiest person to sell to, and a prospect is the hardest and most-expensive person to sell to. Therefore, we concentrate on maximizing the value of every new customer we get.

If you want to grow your business during these challenging economic times (and even during boom times), your time and effort should be invested in working to turn prospects into customers and retain them to market to in the future.
While your marketing is doing its job to get you prospects, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dreaded “buyer’s remorse.” You want to minimize this as best you can, and if you’ve provided a quality product or service that delivers on the marketing claims you’ve made, the risk will be lower.

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

These offers alone will also lessen the impact of buyer’s remorse, because the customer will trust you more just because you showed the confidence in your product or service to offer these options in the first place.

There are number of other ways to turn a prospect into a customer:

Offer a special price as an opportunity for them to test the market.
Offer a lower price with a legitimate reason, such as clearing out inventory to pay a tax bill, for your kid’s braces, or another tangible reason. (Added bonus: Customers love you for doing this, because it makes you so much more human to them.)
Offer a referral incentive.
Offer a smaller, less expensive entry-level product to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives, such as longer warranties or free bonuses, if they order by a certain date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name-your-own-price” incentives.
Offer comparative data or other comparison tools.
Offer to let them trade up or upgrade to something better if they want.
Offer additional, educational information to help them make the decision.

The options are really only limited by your imagination and marketing skill. You can use these or other ideas to discover what works the best for your specific business, with your specific products, services and target market.

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Deccan Gymkhana

Why the Best Story Wins

Why do customers choose you?

Thats the question we recently asked the market, hoping to get an idea about what factors actually create differentiation.

So, what is it? Products? Price? Brand reputation?

How about none of the above. Nearly two-thirds of respondents ranked sales conversations as the most important factor in creating competitive differentiation. Thats nearly 20 percentage points higher than product quality/innovation, ranked as the second most important factor.

The implication is clear: Great customer conversations come down to a great story, and the best story, told the best way, wins every time.

A great story stems from an awareness that your prospects are resistant to doing something different from what theyre doing today. In other words, your biggest enemy isnt your other competitors, but your buyers status quo. That means marketers and salespeople need to develop and deliver a why change story that gives prospects a pathway to change thats compelling, actionable, andmost importantlycan help them overcome the business challenges that are hurting them today.

Below are four steps to help structure a great why change story across your messaging, content and skills one that guides prospects on a pathway to a new and safer alternative to their current situation.

Step One: Lead with an Insight Tell your prospect something they dont know about a problem or missed opportunity they didnt know they had, revealing inconsistencies or uncertainties in the way theyre doing business today. This is the basic idea behind a messaging approach based on unconsidered needs. Research from Corporate Visions shows that this approachinstead of the traditional voice of the customer approach, where you respond only to the needs your prospects tell you they havecan give you a statistically significant advantage in the area of differentiation.

Step Two: Disrupt the status quo Show your prospects why their status quo situation is unsafe and untenable. Highlight visuallyideally, with a whiteboard-style presentationhow sticking with the status quo could prevent prospects from realizing their most crucial business goals.

Step Three: Tie your prospects unsafe current situation to a new safe scenario You can do this by depicting a contrasting pathway that resolves the issues youve identified. That resolution point is key. Research from Corporate Visions shows that creating risk around your prospects current situation isnt compelling enough to incite buyers to change. To make your message actionable, you need to link the factors that make their current situation risky with a resolution alternative that can solve these business challenges. The Corporate Visions study shows that you can make a bigger impact on the factors that drive buyer action by delivering a story that resolves the risks youve identified.

Step Four: Prove it Finish your story by highlighting a comparable scenario where you helped another company find a new safe through your solution. Once again, if youre in the field, create a sharp visual contrast between the pain that company was experiencing in its status quo situation and the value and relief they gained by switching to yours.

For more on how to tell a why change story that disrupts the status quo with principles rooted in decision-making science, check out this eBook at http://cvi.to/SellWithScience

door2door Marketing agencies in Pune

door2door Marketing agencies in mumbai

Local Marketing , Bus branding, Interactive marketing, Customer Acquisition,

B 2 C selling, Outdoor advertising, Continual Market Research

door2door Marketing agencies in mumbai

August 8, 2019August 8, 2019dilipfulcrum

Face to Face Marketing and Door to Door Marketing

Door to Door Sales Agency

We have proven experience in launching challenger brands to the market along with well-established range extensions and completely new products.

We believe Fulcrum is the door-to-door-sales agency in pune best suited to owning the responsibility of launching your new product – why not give us a call to find out if we can help you?

Sales & merchandising
Shopper & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team

Product launches
Product sampling
Free Sampling Activities
Demonstration Activities
Merchandising

What I saw that day changed my life forever.

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Inviting
Informative
Enjoyable

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

There are number of other ways to turn a prospect into a customer:

Even if you ever find yourself doing door-to-door sales.

marketing agencies in kasba peth

Sales Operation

Sales Operation refers to various activities which help in the timely achievement of sales targets for the successful functioning of an organization.

Sales Operation includes various strategies and techniques employed by an individual to achieve sales goals within the stipulated time frame.

Why Sales Operation ?

Sales Operation activities help the sales professionals to meet the sales targets in a systematic and the best possible way.
Sales Operation activities help to devise relevant strategies and plans (both long term as well as short term) to achieve the sales goals.
In simpler words sales operation activities help in generating revenues for the organization through meticulous planning, better budgeting and adopting a methodical approach.

Let us go through the various steps in sales operation:

Sales representatives should prepare their own database. Make sure you have a long list of potential customers. Mere sitting at office doesn’t help in sales. Go out in the field, meet people and gather as much information as you can. Put canopies at strategic locations. Networking helps in sales.
The next step is to segregate the data according to age, sex, income and so on. Classify the data under various sub heads like working/non working, middle class/upper class, employed/unemployed etc. Such classifications help you to understand the customers better and identify your target audience.
Sales strategies ought to be different for every segment. The needs and interests of a female would be different as compared to a male. Similar products would not excite a youngster and an individual who is 50 years old. Create relevant strategies for different segments as per their needs, interests and demands. The promotional plans must excite the customers and attract them towards the organization.
Speak to the customers and seek for appointment. Fix up a time as per their convenience. One should never call a customer more than twice in a single day. It irritates him and he tends to avoid you in future. Give him time to think and decide. Avoid being pushy. One can also send a soft reminder through email to the customer.
Once you get an appointment, make sure you reach the venue on time. Don’t expect the customer to wait for you. Remember the customer can ask you anything related to the product. Make sure you know everything about the product and its offerings.
Understand the needs and expectations of the customers. Try to make him understand how your product would benefit him? Make him realize how your product is better than the competitor’s. Don’t oversell.
Attend sales deal with an open mind. Don’t be too rigid on price and other terms and conditions. Give the best deal to the customers for them to come back again to your organization.
Sign a written agreement with the buyer. The agreement should have the description of the product, model no, date of purchase, warranty details and other necessary terms and conditions. Some organizations also give bills to the customers. Bills are required when the customer comes for an exchange.
Make sure products are delivered in good and working condition to the customers. It is the duty of the sales representatives to assist the customers in installing, using or maintaining the products.
Make sure you are in touch with the clients even after the deal for higher customer satisfaction, higher customer retention and eventually higher revenues.

Brand Categories

Every marketing management student would have heard the story about origin of branding, that it was initially used to identify and isolate a particular stock of cattle in the west. From the Wild West, branding as a concept has grown and changed beyond its original purpose. Today brands have become the common tool for us to differentiate and recall various products and services.

Branding in the current times is not limited to products and services alone. In fact you will find every type of organization and business stream using brand as a tool for differentiation, recall and identity. The fact that the brand identity that includes the visual logo also comprises of and represents a particular set of characteristics, values and the core culture of the brand owner. Branding is today used for a lot many purposes other than just to offer products and services to the consumers.

Of course when we think of brands, the first category that comes to our mind is that of product and service brands. These are mostly stand alone brands that are strongly product centric. Kelloggs, Coco Cola, Lays, Johnie Walker etc, are strong product brands. The immediate recall in the consumers mind is that of the particular product that it represents. Xerox originally became such a very successful and strong brand that people started calling photocopier machines as Xerox machine. Even today this brand name continues to be used to refer to the photocopiers.

There are also the Line brands comprising of a exclusive set of product lines under a brand name. Take a look at the computer industry, all the different types of laptops and desktops are bundled under a particular series or a particular line brand. Dells Studio series meant for digital and multi- media as well as animation and graphic users and Inspira series for computing are the best examples of line brands. Loreal studio line of products is another good example of line brands.

When experts talk about brand extension and line extensions as well as product extensions, it becomes difficult to compartmentalize each category. Take the case of diet coke. Some experts call it a brand extension, while the others feel it is a product or line extension. Ultimately, the marketing professionals who have worked out the strategy for the brand know it the best.

Range brands are the next best type of branding used especially in the retail industry. Oral B is perhaps of the best known global brands comprising of several range of products related to dental care. This concept is also used exclusively in the automotive industry too. Toyota has a series of models and cars under its Range Brand Lexus.

Umbrella branding is another highly successful methods of building different product lines under single brand image that emphasizes a standard core value proposition across the products under its brand. Nivea, Sony, Virgin are possible the most visible and successful global umbrella brands with several product lines developed under the strong brand image.

Corporate brand has been adopted as a successful branding strategy by Organizations to build their Corporate identity. Global multi-national giants like GE, Phillips, Samsung, IBM, HP, P&G, Nestle, etc have successfully built a strong corporate identity. Similarly the banks and insurance companies etc like HSBC, BOA, Citi bank, AIG, etc have are strong corporate brands that represent the organization. It is another matter that they have product brands that are equally famous and well known in their product offering. P&G and Nestle deal with various products each having their own successful product labels and brands. Similarly GE has varied business interest in different fields. The corporate GE brand is perhaps the best known identity for the organization globally.

Industry academicians and experts have listed several more types of brands that are categorized exclusively as designer labels, exclusive store or boutique brands as well as family brands etc. There are also media brands as well as e brands that are the new additions to the brand wagon. In many cases the brand categories have a thin line of boundary between them and sometimes the products can also be categorized under multiple brand categories depending upon the brand and product category etc.

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Articales from http://www.managementstudyguide.com

3 Magic Questions a Sales Manager Must Know

Three Magic Questions a Sales Manager Must Know

One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. During any sales opportunity coaching sessions consider asking these three questions with any sales opportunity:

Why do anything?
Why now?
Why with us?

Let’s explore these, acknowledging the answers can’t all be known at the beginning of a sales opportunity but focusing on answering them is critical to maintain focus and winning the sale.

Why do anything?

Any person and organization has a myriad of priorities. Going through a buying decision whether for marketing services, new equipment or office space, is a major commitment that may include multiple people and maybe competing with multiple priorities. So how will your prospect justify the effort and invest the time? Often, the buyer has latent pain – they know they need to do something but they may not know what they need to know or how to decide. They almost certainly don’t want to speak with a salesperson without a strong sense of what they need and whether it is affordable. This presents your first challenge – how to help the potential buyer to answer the question – Why do anything?

Therefore, marketing and sales campaigns which provide the prospect with honest content where the buyer can educate themselves is vital. Your sales team’s prospecting activities (emails, phone calls) should leverage this content and assist in identifying the issues and required capabilities. Blogs, webinars, case studies as all examples of content that may be beneficial to the prospect as long as it is not overtly self-serving.

Once they engage with a prospect, top sales professionals know they can both help the prospect and increase their company’s potential sales success through a deeper discovery phase. Exploring unexpressed potential needs, linking the implications of the current issues with other functions within the enterprise and tying the project to corporate objectives will both help the prospect build momentum internally and differentiate your offering. This is critical to begin to build your “business case” for taking action.

Why now?

Consider again the myriad priorities within the prospect company and the limited availability for executive support and investment capital or expense. To win the business requires more than beating your competition – you need to help your prospect communicate the importance of this initiative and gain internal approval. Perhaps this project is critical to retain a key customer, or comply with upcoming regulations. It may require a formal cost justification and follow a capital approval procedure. If the prospect does not have experience or insight to elevating the importance of your sale within the company and how to navigate the approval cycle, you will either have to help them or accept the consequences. Tools to assist your prospect such as payback models, use cases and template presentations can be both valuable and appreciated.

Timing is important, as knowing when the solution to fix the “pain” must be implemented and begin operation can drive the prospect’s sense of urgency to purchase.

Why with us?

Successful salespeople develop a competitive strategy starting at prospect qualification, refining and adjusting through the Discovery stage. What are the issues and capabilities that your company has helped the prospect uncover and how do you prove the ability to deliver? Are they unique and important to the prospect? Can the competition respond?

Often the committee will meet many days or weeks after all the vendor presentations. Summarizing the issues, the capabilities you offered and how these were received by the team and communicating to all of the committee members could be your last opportunity to stand apart. Whenever possible, these documents should be personalized.

As a Sales Manager, is it important to have your team act professionally, staying aligned throughout with the prospect’s buying process and possibly added value as it has progressed? Remember, as the point of vendor selection nears, the buyer’s sense of risk rises. How you understand and respond to this state may be the deciding factor amongst the prospects choices.

Summary

During the life of any complex sales opportunity it is sometimes difficult to for a salesperson to keep their arms around the abundance of information, questions, insights and tactics. Consider these three questions as their guide. Regularly reviewing each opportunity with these questions and honestly facing the answers, will provide the salesperson and sales manager the insights to adjust the opportunity strategy. Training your sales team to crisply communicate opportunity status to executives within your company via these three questions will both be appreciated and demonstrate your team’s competence and professionalism.

door2door Marketing agencies in Pune

door2door Marketing agencies in mumbai

Local Marketing , Bus branding, Interactive marketing, Customer Acquisition,

B 2 C selling, Outdoor advertising, Continual Market Research

door2door Marketing agencies in Pune

August 8, 2019August 8, 2019dilipfulcrum

Face to Face Marketing and Door to Door Marketing

Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

What I saw that day changed my life forever.

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Inviting
Informative
Enjoyable

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

There are number of other ways to turn a prospect into a customer:

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Deccan Gymkhana

Why the Best Story Wins

Why do customers choose you?

Thats the question we recently asked the market, hoping to get an idea about what factors actually create differentiation.

So, what is it? Products? Price? Brand reputation?

The implication is clear: Great customer conversations come down to a great story, and the best story, told the best way, wins every time.

For more on how to tell a why change story that disrupts the status quo with principles rooted in decision-making science, check out this eBook at http://cvi.to/SellWithScience

door2door Marketing agencies in Pune

door2door Marketing agencies in mumbai

Local Marketing , Bus branding, Interactive marketing, Customer Acquisition,

B 2 C selling, Outdoor advertising, Continual Market Research

door2door Marketing agencies in Pune

August 8, 2019August 8, 2019dilipfulcrum

Face to Face Marketing and Door to Door Marketing

What I saw that day changed my life forever.

A current customer is the easiest person to make a sale to – many, many times easier (and less expensive) than trying to get new customers.

Inviting
Informative
Enjoyable

However, returns can still occur. Here are the two most effective ways to deal with this:

Offer to refund money — no questions asked
Offer a bonus they can keep even if they return the product

There are number of other ways to turn a prospect into a customer:

Even if you ever find yourself doing door-to-door sales.

marketing agencies in kasba peth

Sales Operation

Sales Operation refers to various activities which help in the timely achievement of sales targets for the successful functioning of an organization.

Sales Operation includes various strategies and techniques employed by an individual to achieve sales goals within the stipulated time frame.

Why Sales Operation ?

Sales Operation activities help the sales professionals to meet the sales targets in a systematic and the best possible way.
Sales Operation activities help to devise relevant strategies and plans (both long term as well as short term) to achieve the sales goals.
In simpler words sales operation activities help in generating revenues for the organization through meticulous planning, better budgeting and adopting a methodical approach.

Let us go through the various steps in sales operation:

Sales representatives should prepare their own database. Make sure you have a long list of potential customers. Mere sitting at office doesn’t help in sales. Go out in the field, meet people and gather as much information as you can. Put canopies at strategic locations. Networking helps in sales.
The next step is to segregate the data according to age, sex, income and so on. Classify the data under various sub heads like working/non working, middle class/upper class, employed/unemployed etc. Such classifications help you to understand the customers better and identify your target audience.
Sales strategies ought to be different for every segment. The needs and interests of a female would be different as compared to a male. Similar products would not excite a youngster and an individual who is 50 years old. Create relevant strategies for different segments as per their needs, interests and demands. The promotional plans must excite the customers and attract them towards the organization.
Speak to the customers and seek for appointment. Fix up a time as per their convenience. One should never call a customer more than twice in a single day. It irritates him and he tends to avoid you in future. Give him time to think and decide. Avoid being pushy. One can also send a soft reminder through email to the customer.
Once you get an appointment, make sure you reach the venue on time. Don’t expect the customer to wait for you. Remember the customer can ask you anything related to the product. Make sure you know everything about the product and its offerings.
Understand the needs and expectations of the customers. Try to make him understand how your product would benefit him? Make him realize how your product is better than the competitor’s. Don’t oversell.
Attend sales deal with an open mind. Don’t be too rigid on price and other terms and conditions. Give the best deal to the customers for them to come back again to your organization.
Sign a written agreement with the buyer. The agreement should have the description of the product, model no, date of purchase, warranty details and other necessary terms and conditions. Some organizations also give bills to the customers. Bills are required when the customer comes for an exchange.
Make sure products are delivered in good and working condition to the customers. It is the duty of the sales representatives to assist the customers in installing, using or maintaining the products.
Make sure you are in touch with the clients even after the deal for higher customer satisfaction, higher customer retention and eventually higher revenues.

Brand Categories

Articales from http://www.managementstudyguide.com

3 Magic Questions a Sales Manager Must Know

Three Magic Questions a Sales Manager Must Know

Why do anything?
Why now?
Why with us?

Let’s explore these, acknowledging the answers can’t all be known at the beginning of a sales opportunity but focusing on answering them is critical to maintain focus and winning the sale.

Why do anything?

Why now?

Timing is important, as knowing when the solution to fix the “pain” must be implemented and begin operation can drive the prospect’s sense of urgency to purchase.

Why with us?

Summary

door2door Marketing agencies in Pune

door2door Marketing agencies in mumbai

Local Marketing , Bus branding, Interactive marketing, Customer Acquisition,

B 2 C selling, Outdoor advertising, Continual Market Research

marketing Supplier in Marine Lines

November 27, 2018November 27, 2018dilipfulcrum

ABOUT FIELD MARKETING

WHAT IS FIELD MARKETING? Field marketing and marketing Supplier in Marine Lines is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising. Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A field marketing agency and marketing Supplier in Marine Lines tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.

WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?

1. PRODUCT DEMONSTRATIONS

As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.

2. DIRECT SELLING

Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here.

3. RETAIL AUDITS AND MERCHANDISING

Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and Merchandising To learn more about Audits and merchandising view our guide here.

4. GUERRILLA MARKETING

When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING

Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT? FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team. Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.

marketing Supplier in Marine Lines

Name: Fulcrum Resources Pvt Ltd
Address: 537/1, 2nd floor, above patil hospital , near Abhishek Hotel, Jondhale Chowk, Laxmi Road, Sadashiv Peth, Pantancha Gate, Sadashiv Peth,, pune, Maharashtra, 411030
Telephone: 8433772261
Price range: 100
Rating: 5

4 Key Differences between B2B and B2C Direct Marketing

Here are 4 differences between B2B and B2C direct marketing environments. 1. Telesales are used more in BtoB new business acquisition — especially lead generation as part of the channel mix. Marketers have complete freedom to access this powerful medium because businesses do business by phone and current law does not restrict its use as it does in B2C. 2. Lead and sale cost allowables tend to offer more flexibility in B2B because the average sales are often much higher than for B2C. 3. The contact quantities for B2B are lower. This increases the need for sophisticated CRM. While still critical in B2C, B2B sales cycles are often much longer . 4. The database requirements make B2B direct response extremely complex. You are still selling to individuals, but the buying decisions are heavily influenced by multiple individuals who are tied together under a corporate umbrella. Keeping up with file changes makes sloppy database discipline a sales killer. One could argue that poor database discipline hurts both B2B and B2C. But I consider B2B more complex in this regard. There are other differences and even more similarities between these two segments. But these come to mind as the most important differences from a strategic perspective. For example, I do not see a big difference in the need for solid benefits in the messaging that are tied to emotional appeals for both categories. After all, business people are still people both at work and at home. What other differences have I missed here?

Direct to Consumer Promotion, door2door Marketing agencies, door2door Marketing agencies, door2door Marketing agencies in pune, home2home Advertisement, Market events marketing, Rural advertisement activity, , campus experiential promotions, RWA experiential promotions, Market experiential promotions, marketing Supplier in Marine Lines

]]>

door2door Marketing agencies in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing – In the first part of our guide to becoming marketing active door2door Marketing agencies in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to dig deeper and find out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service benefit them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identified who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) Define your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identified objective is specific (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…

door2door Marketing agencies in navi mumbai

4 Key Differences between B2B and B2C Direct Marketing

Direct to Consumer Promotion, door2door Marketing agencies, door2door Marketing agencies, door2door Marketing agencies in pune, home2home Advertisement, Market events marketing, Rural advertisement activity, , campus experiential promotions, RWA experiential promotions, Market experiential promotions, door2door Marketing agencies in navi mumbai

]]>

door2door Marketing agencies in navi mumbai

November 27, 2018November 27, 2018dilipfulcrum

Marketing and Sales companies door2door Marketing agencies in navi mumbai with high quality, ethical, outsourced sales through transparent and effective business programs. We have a team of marketing and sales professionals and trainers who are committed to ensure effective delivery of the message from the client to a prospective customer. Our specialty is tailor-fitting our service to suit each individual client’s needs, ensuring compliance and delivering ethical sales every single time. We are focused on compliant and ethical selling that puts the needs of the customer first and we value transparency, integrity, diligence and hard work to ensure that our employees, clients and customers all get the best experience possible. We look for long term investments, in both our employees and our clients to ensure quality in our work, and in the opportunity for growth potential and stability for all parties involved.

4 Key Differences between B2B and B2C Direct Marketing

door2door Marketing agencies in navi mumbai

Direct to Consumer Promotion, door2door Marketing agencies, home2home Advertisement, door2door Marketing agencies in pune, Market events marketing, Rural advertisement activity, , campus experiential promotions, RWA experiential promotions, Market experiential promotions,

]]>

Developing an Annual Marketing Plan and Marketing Strategy

door2door marketing agencies Bhukum Pune

MARKETING STRATEGY

Developing an Annual Marketing Plan and Marketing Strategy

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them

Start Annual Marketing Planning by Reviewing Previous Year Marketing Performance

Develop Essential Components of an Annual Marketing Plan

Define Marketing Plan Strategies, Tactics and Budget

SALES METHODOLOGIES

communication and door2door marketing management

Implementing a door2door marketing Strategy

door2door marketing Strategy and Planning

Implement your marketing plan

Create your marketing strategy

Write a marketing execution plan

Marketing on a tight budget

Marketing your business in Pune

Bhukum Pune

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would behappy to meet up with you face to face.

Call Us :-08433772261 Email:- info@fulcrumresources.in

Bhukum Pune

B2B Marketing:

Face To Face Marketing :

Product Sampling :

Dealer Marketing:

Direct Marketing:

Guerrilla Marketing:

Retail Marketing:

Direct Selling :

Door To Door Marketing :

Product Demonstrations:

Marketing Plan and Marketing Strategy

door2door marketing | door2door marketing agencies Bhukum Pune

Bhukum , Pune

door2door marketing agencies Bhukum Pune

door2door marketing agencies Bhukum Pune

door2door marketing, door2door marketing agencies, door2door marketing agencies Bhukum, door2door marketing agencies Bhukum Pune, Bhukum, Pune

Brand Marketing Activities | Direct Marketing agency Amboli

25 Phone Sales Tips for Successful Cold Calling

Direct Marketing agency Amboli

Brand Marketing Activities, Marketing activation operation , On ground marketing Service Provider Agency , shop marketing agency

On ground marketing Service Provider Agency , shop marketing agency, door2door marketing agencies , BTL marketing agencies , Field marketing agencies , campus Marketing agencies , multiplexes Marketing agencies, Business To Business marketing agencies

CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE

ABOUT US

A FULL MARKETING COMMUNICATIONS AGENCY.

local marketing and sales agency

Work that makes people engage, purchase and want more.

Our mission

Personal Service

local marketing and sales agency

OUR TEAM

We believe that an agency is driven by it’s people and the personalities held within. Below are the great people that make Fulcrum. what it is.

Our Commitments

door2door marketing agencies | Direct Marketing agency in pune

Face to Face Marketing and Door to Door Marketing

Marketing

What I saw that day changed my life forever.

Even if you ever find yourself doing door-to-door sales.

Marketing agency in Deccan Gymkhana

Why the Best Story Wins

door2door Marketing agencies in Pune

door2door Marketing agencies in mumbai

Local Marketing , Bus branding, Interactive marketing, Customer Acquisition,

B 2 C selling, Outdoor advertising, Continual Market Research

Face to Face Marketing and Door to Door Marketing

Marketing

What I saw that day changed my life forever.

Even if you ever find yourself doing door-to-door sales.

marketing agencies in kasba peth

Sales Operation

Why Sales Operation ?

door2door Marketing agencies in Pune

door2door Marketing agencies in mumbai

Local Marketing , Bus branding, Interactive marketing, Customer Acquisition,

B 2 C selling, Outdoor advertising, Continual Market Research

Face to Face Marketing and Door to Door Marketing

Marketing

What I saw that day changed my life forever.

Even if you ever find yourself doing door-to-door sales.

Call Us :-08433772261
Email:- info@fulcrumresources.in