Everything our door to door promotional agency in Nilje Gaon, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, Street Guerilla promotional , experiential events and brand love campaigns, and all aspects of field marketing and Street Guerilla promotional.
We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.
Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Nilje Gaon, mumbai
Promotions company that builds brand loyalty with customers
We are a professional Street Guerilla promotional and promotions company in Nilje Gaon , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.
Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.
Promotions company is a dynamic and brand passionate below the line promotions and events company in Nilje Gaon, mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through door to door promotional andbrand activations, promotions, Street Guerilla promotional & experiential events and all aspects of the marketing field.
Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.
Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.
We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.
As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.
At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.
Activations & Promotions
Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.
Experiential Marketing
Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..
Field Marketing
Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.
door to door promotional Agency
We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.
Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.
Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.
In addition, we are able to ease executions through solid trade relationships.
Reach your target audience
Reaching the right audience at the right moment in ways that it speaks to them
Highly trained promoters
We provide you with an enthusiastic, professional and well-trained team of promoters
Brand Identification
Dare us to bring out the personality of your brand
Brand Interaction
We tailor your brand activations to deliver the desired brand interaction.
Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.
Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.
Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.
Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.
Come talk to us, we build relationships and achieve business goals.
We want to share our ideas to help your brand promotions,
We operate across the entire mumbai and have staff in all major towns and cities to Nilje Gaon.
If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.
Nilje Gaon is a well-known neighborhood of Mumbai. Several educational institutes, entertainment centers are located in and around the area, which makes living here extremely convenient. The presence of well-equipped healthcare centers and hospitals in close proximity makes the Nilje Gaon one of the sought-after residential destinations in Mumbai. The presence of basic amenities and other facilities has made the home seekers look for properties for sale in Nilje Gaon.
Connectivity in Nilje Gaon
Commutation is hassle free for the residents of this locality. The Nilje Gaon is well connected to different parts of Mumbai through excellent road connectivity and bus services. The railways station and inter/ intra city bus station are just a few kilometers away from the Nilje Gaon. With state and other local buses, travelling to nearby locations is very convenient. Good connectivity is one of the major reasons why demand for property in Nilje Gaon is increasing rapidly.
Real estate in Nilje Gaon
In the last few months, the Nilje Gaon has witnessed prolific and exponential growth and it has now turned out to be one of the most proffered residential hubs in the Mumbai. Smooth connectivity is one of the major reasons for the increase in demand for property in Nilje Gaon. The rapid pace of development is attracting many builders to purchase plots in Nilje Gaon so that they can construct affordable houses for the home seekers.
Everything our modern trade promotional agency in Vidyavihar, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, door to door promotional , experiential events and brand love campaigns, and all aspects of field marketing and door to door promotional.
We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.
Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Vidyavihar, mumbai
Promotions company that builds brand loyalty with customers
We are a professional door to door promotional and promotions company in Vidyavihar , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.
Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.
Promotions company is a dynamic and brand passionate below the line promotions and events company in Vidyavihar, mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through modern trade promotional andbrand activations, promotions, door to door promotional & experiential events and all aspects of the marketing field.
Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.
Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.
We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.
As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.
At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.
Activations & Promotions
Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.
Experiential Marketing
Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..
Field Marketing
Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.
modern trade promotional Agency
We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.
Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.
Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.
In addition, we are able to ease executions through solid trade relationships.
Reach your target audience
Reaching the right audience at the right moment in ways that it speaks to them
Highly trained promoters
We provide you with an enthusiastic, professional and well-trained team of promoters
Brand Identification
Dare us to bring out the personality of your brand
Brand Interaction
We tailor your brand activations to deliver the desired brand interaction.
Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.
Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.
Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.
Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.
Come talk to us, we build relationships and achieve business goals.
We want to share our ideas to help your brand promotions,
We operate across the entire mumbai and have staff in all major towns and cities to Vidyavihar.
If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.
Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour.
Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996.
Mumbai is the financial and entertainment capital of India. The city houses important financial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global financial hub.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
It is home to some of India’s premier scientific and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC).
In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population.
Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment.
Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth.
Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk flats in mumbai, plots in mumbai, villas in mumbai, 2 bhk flats in mumbai, 3 bhk flats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group.
Demographics:
According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India.
Employment Opportunities Mumbai is India’s most populated city. It is the financial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the finance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently figured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and five of the Fortune Global 500 companies are based in Mumbai. The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major financial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment.
Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the first expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traffic in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traffic. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra-Panvel area has been sanctioned by the Indian Government and will help in relieving traffic burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India.
Everything our door to door promotional agency in Borivali East, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift in sales on brand campaigns. This is driven through brand activations, promotions, Promotion , experiential events and brand love campaigns, and all aspects of field marketing and Promotion.
We use mobile apps that enable real-time reporting and feedback from the field and get the highest level of responses from the market.
Let us add value to your below the line marketing activities. We will source and brand a large variety of promotional team, give you ideas, plan and project manage your corporate gift campaign. We deliver door-to-door to anywhere in Borivali East, mumbai
Promotions company that builds brand loyalty with customers
We are a professional Promotion and promotions company in Borivali East , mumbai trust us for your Marketing, Promotion Campaigns which are results driven.
Brand representation and understanding is key and we set out to represent our clients’ brands in the best possible way. Also, our attention to detail and exceptional service is what sets us apart from our standards of service delivery. Our approach will leave your customers with a memorable experience.
Promotions company is a dynamic and brand passionate below the line promotions and events company in Borivali East, mumbai. Our business is about securing brand loyalty and recognition amongst your customer target market on a one-on-one and uplift sales through brand promotion. This is achieved through door to door promotional andbrand activations, promotions, Promotion & experiential events and all aspects of the marketing field.
Our clients get brand strategy and crafted solutions, from concept development through to production, execution, and ability to meet tight deadlines without compromising.
Promotions treats a brand as a living being and can be seen in the way we use our concepts in improving the probability of a successful brand activation campaign, Also we understand all the requirements of every brand activation, we activate and deliver to your targeted audience. We can tailor-make any campaign to suit the needs of both brand and audience.
We treat brands like living beings and the evidence is in the way we use out concepts to improve the probability of successful brand activations.
As specialists with an energetic life force, we offer creative promotions campaign solutions. These solutions extend across concept development and strategy to execution on a national level.
At Fulcrum Promotions, we understand all the requirements of every activation as well as we activate when infusing energy into our client’s project to drive their businesses forward. We can also tailor make any campaign to suit the needs of both brand and audience.
Activations & Promotions
Fulcrum will take care of the entire activation or promotion – from concept to planning to execution. We will also be using our innovative, online field reporting tools to provide measureable responses, return on investment numbers and other eye-opening market insights.
Experiential Marketing
Fulcrum’s experiential marketing events and brand love campaigns are focused on building long-term loyalty by providing unforgettable, feel-good experiences. Consumers can ‘fall in love’ with your brand and share the news with the world via word of mouth and social media..
Field Marketing
Fulcrum conducts various field marketing activities, providing market insights and tangible support for your brand in the field so that your marketing efforts reach new levels of effectiveness. Services include market research, mystery shopping, lead generation, incentive launches, staff training, store audits and other merchandising support activities.
door to door promotional Agency
We infuse our tailor-made promotions solutions are with a thorough understanding of the target audience. This includes, but not limits, their shopping habits, behaviours, and the path to buy.
Our operational ability, real-time digital campaign management, and reporting systems ensure effective execution and feedback.
Through many strategic stakeholder relationships, we provide inclusive and interactive activations. We ignite the light that will light the way for people to find your product and align with your purpose.
In addition, we are able to ease executions through solid trade relationships.
Reach your target audience
Reaching the right audience at the right moment in ways that it speaks to them
Highly trained promoters
We provide you with an enthusiastic, professional and well-trained team of promoters
Brand Identification
Dare us to bring out the personality of your brand
Brand Interaction
We tailor your brand activations to deliver the desired brand interaction.
Brand activations are about coming to your audience and letting them know in a memorable way, who you are and why they should support you.
Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It’s a matter of reaching the right audience at the right moment in a way that speaks to them.
Our Promotions Company has the ability to use a wide range of out-of-home media platforms and, thus offer synergistic 360-degree brand executions.
Our Promoters and Promotional Models are best in class. In essence, their impact and ability to execute is important to us and is evident in the expertise and rigorous programs offered by our team of experts.
Come talk to us, we build relationships and achieve business goals.
We want to share our ideas to help your brand promotions,
We operate across the entire mumbai and have staff in all major towns and cities to Borivali East.
If you are a staff member wanting to join our nationwide team, head over to our staff hub pages.
Borivali East is a prime locality in the north-western Konkan region of Mumbai. Its a well developed area with excellent connectivity to other parts of the city and beyond. The high point of the locality is that development in the area hasnt eaten into the natural space surrounding the locality, which boasts of the Sanjay Gandhi National Park and the umpteen well-maintained parks and gardens. This helps keep the environment serene and the weather pleasant.
Borivali East also has excellent social infrastructure, ranging from a number of great schools and colleges to reputed healthcare clinics and hospitals. One can also find a number of essential services like banks and ATMs, grocery stores, restaurants, and shopping malls located close by. Naturally, this locality is suitable for families looking to live in apartments or independent houses.
Key Projects in Borivali East :
Oberoi Sky City
Connectivity and Transit Points
The major railway station near Borivali East is Thane Railway Station, located 13 km away. But the most accessible rail transit points closer back home are Borivali Railway Station and Dahisar Railway Station, both used extensively by those travelling in local trains.
Mumbais airport and railway station are also not too far off from Borivali East. The Chhatrapati Shivaji Terminus, Mumbais central railway station, is 24 km away, while the Chhatrapati Shivaji International Airport is at a distance of 18 km from the locality.
Borivali East also has a number of bus stops, including Dhobi Ghat Bus Station, Abhinav Nagar Bus Station, and Joy Ashish (Borivali) Bus Station. Brihanmumbai Electricity Supply and Transport (BEST) mainly operates the public bus transport in the city. Navi Mumbai Municipal Transport (NMMT), Thane Municipal Transport (TMT), and Mumbai BRTS (Bus Rapid Transport System) also provide bus services for intra-city transport.
Taxis are a popular local mode of transport; but one can also hire auto-rickshaws for travelling shorter distances. If one has to move from one suburb to another, its hard to beat the local trains as a mode of transport.
Major Landmarks
Sanjay Gandhi National Park Metro Cash & Carry Borivali Vazira Naka
Factors for Growth in the Past
Borivali Easts strategic location and excellent connectivity have primarily propelled the localitys growth in the past. The areas proximity to the Western Express Highway made it accessible to Mumbais central suburbs, including major business centres, and helped it become a famous business belt known for its textile and jewellery industry.
Borivali East also started on the right foot with its physical and social infrastructure development. Whether its entertainment, education, healthcare, or retail, the locality seems to have it all. Western Express Highway was a major physical infrastructure component, along with other well-established roadways and western railway connectivity. Reputed educational and healthcare institutions were eventually established by the dozens in the locality. The popular entertainment places include Prabodhankar Thackrey Auditorium, Ajanta Theatre, Jaya Multiplex, and Indraprastha Shopping Centre.
Welcome to Fulcrum Restaurant Promotion Talegaon Dhamdhere, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Talegaon Dhamdhere.
We offer a wide range of direct Response Branding And marketing services including direct Response Branding , railway Branding , Restaurant Promotion , door to door promotional, Roadshows Activity.
As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.
We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.
Connect With Your Customers
We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.
FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.
Fulcrum is a Restaurant Promotion Talegaon Dhamdhere, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.
We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.
EXPERIENCES People, meet brand. Strategic campaigns to shape opinion and build brand affinity.
TRIAL People, meet product. Tactical campaigns to boost penetration and promote sales.
STAFFING People, meet people. Providing the people who’ll be the real world face of your brand.
Live Experience
Immersive experiential marketing campaigns to create Brand Devotion
Product Sampling
Campaigns to drive trial, change perceptions, boost awareness & sales
Promotional Staffing
Brand ambassadors & hospitality staff to be the face of your brand
We provide three core services each strategically tailored to your brand’s goals
Type of Restaurant Promotion is useful for: The answer to this is pretty much anything, however we have listed some common direct Response Branding, Restaurant Promotion , event types below.
+ High Street Promotion + High Street Promotion + Competition Signup + Exhibitions + Festivals + Club Promotion + Sporting Events + In Store Promotion + Business Promo Offers
Where do we cover? We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.
Can you design and make up leaflets for us? Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.
Helping brands build powerful front lines in the real world.
Design, Develop or Activate Your Event Marketing
Planning ======= Activation =======Reporting
Full independent direct Response Branding Agency, specialising in field and direct Response Branding , railway Branding , Restaurant Promotion , door to door promotional, Roadshows Activity…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Talegaon Dhamdhere, Pune office
Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Talegaon Dhamdhere and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.
We love experiential marketing and we love what we do.
direct Response Branding | Restaurant Promotion Talegaon Dhamdhere, Pune
Talegaon Dhamdhere , Pune
Talegaon Dhamdhere is a Panchayat Village located towards the West of river Welu, is a small town in the north-east of Pune. It is an upcoming town located, 38.7 kms from Pune and 175 kms from Mumbai via Mumbai Highway. It comes under Shirur Taluka of Pune District. The Talegaon Dhamdhere village is 4 kms from Shikrapur Village by road and 6 kms from Vithalwadi Village. Some of the prominent localities situated close to Talegaon Dhamdhere are Sanaswadi, Vithalwadi, Shikrapur, Darekar Wadi, Kasari etc. There is a famous hill station Lonavala nearby thus has pleasant weather throughout the year. The presence of Banks, ATMs, Schools, Hospitals and retail stores etc. in the locality makes Talegaon Dhamdhere a self-sustained locality. This locality has seen massive development in the last decade and has witnessed encouraging growth. It is also favourably placed from the important location of Hinjewadi which happens to be the major IT hub of Pune which makes it an ideal choice for residential housing for techies. Some of the key residential projects in Talegaon Dhamdhere are Primary Pranam, Chandra Avenue, Wonder Spaces Fortune, Akash Sunrise City, Primary Pratham, Maple Apla Ghar among others.
Connectivity
Talegaon Dhamdhere offers smooth connectivity via roads, rail and air. Pune Mahanagar Parivahan Mahamandal Limited (PMPML) serves the area within city limits and beyond.
Nhavare-Shikrapur Road, Talegaon-Nhavare Road and Vittal Wadi are the major roads which passing through the localities which has its further access to Beed-Ahmednagar-Pune Road.
It enjoys excellent connectivity to Pune International Airport, which is located at a driving distance of 28.6 kms via Beed-Ahmednagar-Pune Road. Hadapsar, Manjri, Loni, Uruli Kanchan, Yavat are the nearby railway stations. However, Uruli Kanchan is the nearest railway station to Talegaon Dhamdhere via Uruli Ashtapur Road.
Factors for past growth Talegaon Dhamdhere lies in the vicinity of major industrial hubs at Ranjangaon, Shikrapur, and Sanaswadi; thereby providing a number of job options to people residing in and around this place. Proximity to Pune International Airport along with major technological park like Pune IT Parka and The Cerebrum IT Park B1 have been a plus point for Talegaon Dhamdhere, driving rental demand and providing consistent rental yield. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. As a result, huge rental demands for 2 BHK flats in Talegaon Dhamdhere. Talegaon Dhamdhere is witnessing a good demand of residential establishments due to thriving manufacturing industries around the area.
Factors for future growth Since Talegaon is situated on the Mumbai Pune highway it enjoys favourable connectivity. Due to this it has attracted many companies to invest in this area, Investment by these companies has created a large employment opportunities for citizens
Infrastructural Development (Social & Physical) The shopping needs of the residents are catered by Laxmi Complex, V-Mart and Shantai Complex are the two shopping arcades in close proximity of Talegaon Dhamdhere. This locality also houses some retail outlets of national and international brands such as Male Square Brand, Aircel Express Store, Kanifnath FlexAnjaney Tailors among others. Talegaon Dhamdhere offers very good social infrastructure to its residents. Some of the reputed schools in Bavdhan include Rainbow English Medium School, Amrutwel Global School, Aerokids Pune, Jaywant Public School and Takshashila Gurukul Public School. It also houses some good colleges nearby. These are S.S Dhamdhere College, Kasturi Shikshan Sansthas College of Pharmacy, Kasturi Shikshan Sansthas Arts & Commerce College, Kasturi Shikshan Sansthas Institute of Management among others. Healthcare facilities are also good in the locality. Shrikrishna Hospital, Bhakti Hospital, Rakshak Hospital, Maulinath Multispeciality Hospital and KEM Hospital Research Center are some of the renowned hospitals providing health care facility to the resident of Talegaon Dhamdhere.
direct Response Branding Agency Talegaon Dhamdhere, Pune
retail Store Activity
railway Branding Agency Talegaon Dhamdhere, Pune
door to door promotional
Restaurant Promotion Agency Talegaon Dhamdhere, Pune
Welcome to Fulcrum Restaurant promotional Warje, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Warje.
We offer a wide range of direct to consumer Promotion And marketing services including direct to consumer Promotion , hospital Promotion , Restaurant promotional , door to door promotional, Roadshows brand Activation.
As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.
We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.
Connect With Your Customers
We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.
FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.
Fulcrum is a Restaurant promotional Warje, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.
We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.
EXPERIENCES People, meet brand. Strategic campaigns to shape opinion and build brand affinity.
TRIAL People, meet product. Tactical campaigns to boost penetration and promote sales.
STAFFING People, meet people. Providing the people who’ll be the real world face of your brand.
Live Experience
Immersive experiential marketing campaigns to create Brand Devotion
Product Sampling
Campaigns to drive trial, change perceptions, boost awareness & sales
Promotional Staffing
Brand ambassadors & hospitality staff to be the face of your brand
We provide three core services each strategically tailored to your brand’s goals
Type of Restaurant promotional is useful for: The answer to this is pretty much anything, however we have listed some common direct to consumer Promotion, Restaurant promotional , event types below.
+ High Street Promotion + High Street Promotion + Competition Signup + Exhibitions + Festivals + Club Promotion + Sporting Events + In Store Promotion + Business Promo Offers
Where do we cover? We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.
Can you design and make up leaflets for us? Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.
Helping brands build powerful front lines in the real world.
Design, Develop or Activate Your Event Marketing
Planning ======= Activation =======Reporting
Full independent direct to consumer Promotion Agency, specialising in field and direct to consumer Promotion , hospital Promotion , Restaurant promotional , door to door promotional, Roadshows brand Activation…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Warje, Pune office
Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Warje and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.
We love experiential marketing and we love what we do.
direct to consumer Promotion | Restaurant promotional Warje, Pune
Warje , Pune
Warje is one of the suburbs of Pune, Maharashtra, India. Warje junction is popularly known as Warje Chowk and is located in between the Pune’s Chandni Chowk entry and Katraj entry on the Katraj-Dehu Road Bypass.
Pune railway station is around 15 kms and Pune airport is around 23 kms from Warje. Located approximately about 10 kms from center of Pune is on the banks of Mutha river, dense forest and also has close proximity to western hills.
Pune railway station is around 15 kms and Pune airport is around 23 kms from Warje. Located approximately about 10 kms from center of Pune is on the banks of Mutha river, dense forest and also has close proximity to western hills.
Warje is the only place standing as a communication point between Singhgad fort and Pune city. The locality has extensive network of local municipal city buses to all parts of the city.
The Warje fly-over bridge, Ganpati temple at the west of the town are few of the attractions in Warje. The famous Khadakwasla dam which is one of the sources of Pune’s drinking water and the National Defence Academy (India) is located at Warje.
Having very close proximity to Pune city real estate prices have seen a sharp rise in recent times. Launch of several big housing complexes from reputed banners has resulted in population booming.
Some of the Residential Area at Warje are listed below:
Sneha Paradise Rahul Park Atul Nagar Runwal Panorama Suyog Shivnarayan
Welcome to Fulcrum Melas promotional Yewalewadi, Pune. One of the best integrated marketing companies Pune has to offer, located within prestigious offices at Yewalewadi.
We offer a wide range of shop To shop promotional And marketing services including shop To shop promotional , Distributor Promotion , Melas promotional , railway Promotion, campus Activation.
As one of the best marketing companies Pune has to offer we also provide marketing solutions to optimise the sales pipeline to maximise conversion and optimise lifetime value.
We believe in providing an amazing service, at a fair cost, with clear transparent quotations. If you are looking for a small team of promo staff or looking to find promotional staff for a long term campaign, talk to us.
Connect With Your Customers
We understand that consumer decision making is a largely emotional, subconscious process, so building an authentic connection with your customer is key. Utilising the tangible insights gained from our research, we then craft brand experiences that will connect fully with your consumer and influence their subconscious decision making.
FOR YOUR POTENTIAL CUSTOMERS, A GREAT EXPERIENCE ISN’T JUST A PIECE OF MARKETING.
Fulcrum is a Melas promotional Yewalewadi, Pune. We create, deliver and support experiential marketing campaigns, converting live attention to Brand Devotion for the small to biggest brands.
We believe the key to unlocking value is building truly meaningful relationships. We work collaboratively with brands and businesses, using data and insights to develop customer loyalty and engagement programmes, strategic partnerships and brand creation to build, mend or maintain strong relationship bonds between brands and people.
EXPERIENCES People, meet brand. Strategic campaigns to shape opinion and build brand affinity.
TRIAL People, meet product. Tactical campaigns to boost penetration and promote sales.
STAFFING People, meet people. Providing the people who’ll be the real world face of your brand.
Live Experience
Immersive experiential marketing campaigns to create Brand Devotion
Product Sampling
Campaigns to drive trial, change perceptions, boost awareness & sales
Promotional Staffing
Brand ambassadors & hospitality staff to be the face of your brand
We provide three core services each strategically tailored to your brand’s goals
Type of Melas promotional is useful for: The answer to this is pretty much anything, however we have listed some common shop To shop promotional, Melas promotional , event types below.
+ High Street Promotion + High Street Promotion + Competition Signup + Exhibitions + Festivals + Club Promotion + Sporting Events + In Store Promotion + Business Promo Offers
Where do we cover? We cover the whole of the Pune and that means more than just the major cities. We have locally based staff in all towns and villages across the Pune. We also have local division which features locally based staff in countries.
Can you design and make up leaflets for us? Yes we certainly can. We have our very own creative designer in house who can put together all styles of flyers, banners and posters. We can also print these for you and offer very competitive prices.
Helping brands build powerful front lines in the real world.
Design, Develop or Activate Your Event Marketing
Planning ======= Activation =======Reporting
Full independent shop To shop promotional Agency, specialising in field and shop To shop promotional , Distributor Promotion , Melas promotional , railway Promotion, campus Activation…. field and experiential marketing that is tailored specifically to you and your brand. …. Join us for a Cup of coffee on the roof at our ‘Yewalewadi, Pune office
Fulcrum has a proven track record for delivering first-class campaigns and events, setting the benchmark for excellence and best practice in experiential marketing. With offices in the Yewalewadi and Pune and a mumbai network of affiliate partners around the India, our experience and capabilities are truly Local. Our thinking is innovation, our creativity is fresh, our operations are strong and our relationships are everything.
We love experiential marketing and we love what we do.
shop To shop promotional | Melas promotional Yewalewadi, Pune
Yewalewadi , Pune
Overview
Yewalewadi is a residential suburb situated in the south-eastern parts of Pune city. This locality is among 11 new villages which have been recently added to Pune Municipal Corporation (PMC). It is one of the hottest destination for investing in land/plot. Now, this locality comes under the jurisdiction of Pune Municipal Corporation. Undri, Pisoli, Handewadi, Katraj, Ambegaon BK, Kondhwa, Narhe, Dhayari are some of the important localities situated close to Yewalewadi. It is well-connected to the other parts of the Pune city and a part of the upcoming Ring Road in Pune. Saswad-Bopdev-Pune Road and Kamthe Nagar Road are its internal road which further has its access to NH 65. Yewalewadis strong road transport makes up for most of its traveling easy and quick. Pune is located at a distance of 12.9 km via Gangadham – Shatrunjay Road. It is well connected with Undri, an important hub of Central Pune that connects various key localities through interstate highway and expressway. Some of the key residential projects in Yewalewadi are Sanraj Antara Apartment, Ceratec Avika A Wing, Indraprastha Apartment, Mittal Sun Exotica among others.
Connectivity & Transit Points
Some of the major roads that run through Yewalewadi include the Mumbai-Hyderabad Highway, Kondhwa road and Solapur road. The Katraj-Kondhwa-Phursungi-Solapur highway is also being widened.
Yewalewadi Road is the important road which has its direct access with Katraj-Hadapsar Bypass Road.
It also enjoys excellent connectivity to Pune International Airport which is located about 24.3 km via Ghorpadi Road. Saswad Road, Pune Junction, Ghorpuri, Shivaji Nagar are its nearby railway stations. However, Pune Junction railway station is the major and the nearest railway station to Yewalewadi, located at a distance of 12 km via Kondhwa Road.
Factors for past growth The area has lush greenery surroundings which is one of the major reason why demand for residential properties in this area has increased. Employees of nearby companies such as TCS, IBM, Honeywell, and Accenture has seen the advantages of living in Yewalewadi. Its proximity to Pune International Airport, Pune Junction along with major IT Parks such as Pune IT Park, IT parks of Aundh, Teerth Technospace, Pune IT Park, International Tech Park Of India, Navale IT Park, The Cerebrum IT Park B2, Weikfield IT iNFO Park have been a plus point for Yewalewadi, driving residential demand and consistent rental yield for the locality. A fair number of workforce work in nearby IT Hubs, wanted to have their residences close to their workplace. Thus, driving residential demand and consistent rental yield. In the recent past, 2 BHK flats for rent have get momentum in Yewalewadi.
Factors for future growth As per the new development plan by Pune Municipal Corporation (PMC), new crematorium and cemetery, reservation for a primary school, market as well as garden, and a special 18-meter wide road to join the Ring Road has been proposed. Apart from that development of the Ring road and the widening of the Katraj-Kondhwa-Phursungi-Solapur highway will surely drive the rental demand in the locality as well as reduce the travel time for the residents of Yewalewadi in the year to come.
Proposed & Planned Infra Proposed Ring Road development plans by PMRDA. Widening of the Katraj-Kondhwa-Phursungi-Solapur Highway. Proposed special 18-meter wide road to join the Ring Road.
Infra Development (Social & Physical) Yewalewadi offers very good social infrastructure to its residents. Some of the reputed schools in Yewalewadi include Vidyashilp Public School, Sinhgad School of Business, Sinhgad Nursery School, MSB Educational Institute, Sarhad School, Little Millennium, Sinhgad City School, M J Phule School. Healthcare facility is also good in the locality. Some of the leading hospitals in Yewalewadi include the Serene Hospital, Columbia Asia Hospital Pune, Dhanwantari Hospital, Jehangir Hospital, Sahyadri Super Speciality Hospital Nagar Road, Ruby Hall Clinic, Aditya Birla Memorial Hospital to name a few. The shopping needs of the residents of Yewalewadi are catered to by malls such as Dorabjees Mall and Crystal Square. It also houses retail outlets of famous national and international brands such as Balaji Retail Outlets, Bata, India Retail Outlet, Sai Retail Outlet, Myjio Store, Reliance Digital Xpress among others.
WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Worli is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Solutions in Worli tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Solutions in Worli
Qualitative Services
Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum. Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.
It’s a fact, minority groups, primarily Hispanics, Fulcrum has an enviable and outstanding reputation in conducting creative and customized qualitative research studies among a wide variety of ethnic and minority population segments. Fulcrum offers its clients a full range of qualitative research services employing different research methods, which includes:
Multicultural recruiting
Traditional focus groups
Online focus groups
Online bulletin boards
In-depth/Executive interviews (in person or by phone)
triads and mini-groups
Mystery shops
In-person intercepts
Home use tests
Central location pre-recruits
Door To Door promotional, b2c Marketing Recruiters, b2c Marketing Recruiters, b2c Marketing Recruiters in pune, Feet On Street Advertising, Market marketing Experiential, local promotional marketing, In-store activations,, campus activation promotional, RWA activation promotional, Market activation promotional, marketing Solutions in Worli
WHAT IS FIELD MARKETING? Field marketing and marketing Solutions in Kherwadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘field’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all field marketing is consumer facing such as auditing and merchandising.
Goals and outcomes of field marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A FIELD MARKETING TEAM LOOKS LIKE. For successful field marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage field marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign.
A field marketing agency and marketing Solutions in Kherwadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions.
WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS?
1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.
Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here.
2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.
Product Demonstrations
Learn more about what direct selling is in our guide here.
3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here.
4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.
5. PRODUCT SAMPLING
Product Sampling
To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they find themselves in are in is in the field collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level.
Read about what being a field marketing rep is all about here. FIELD MARKETING MANAGER: The field manager’s role is to oversee the field reps; it is their duty to ensure the field marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the field marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the field. Finally they will then report the findings and feedback from the team.
Read more about what being a field marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in field marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following.
Learn about the various roles within the Field Marketing industry are by reading our guide here.
You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product.
Another reason you might need field marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher efficiency and success.
marketing Solutions in Kherwadi
Qualitative Services
Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum. Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.
It’s a fact, minority groups, primarily Hispanics, Fulcrum has an enviable and outstanding reputation in conducting creative and customized qualitative research studies among a wide variety of ethnic and minority population segments. Fulcrum offers its clients a full range of qualitative research services employing different research methods, which includes:
Multicultural recruiting
Traditional focus groups
Online focus groups
Online bulletin boards
In-depth/Executive interviews (in person or by phone)
triads and mini-groups
Mystery shops
In-person intercepts
Home use tests
Central location pre-recruits
society Promotion, Business To Business Marketing agency, Business To Business Marketing agency, Business To Business Marketing agency in pune, Door To Door promotional, Mall Promotions Advertisement, local interactive advertising, BTL promotional sales, school promotional sales, housing society promotional sales, Mall promotional sales, marketing Solutions in Kherwadi
The Fulcrum Agency is the Mumbai marketing company and Direct Response Marketing companies in mumbai advertising agency that businesses turn to because we transform businesses into brands. With over 12 years of experience, we help business owners like you with branding, marketing, advertising, and complete creative solutions. Our Marketing Services Mumbai As a Mumbai marketing and advertising firm, we have an incredible list of services that allows us to tackle any marketing or advertising challenge that comes our way.
MARKETING
Let’s help you get the most out of your marketing with strategies and solutions that make sense for your budget and business. Learn more…
ADVERTISING
Advertising needs two things: great creative, great choices and great management of your media spend. Let’s show you how we can do both. Learn more..
BRANDING
You’re nothing without a strong brand. We’ve been building great brand for over 12 years. Let’s show you how we can build yours. Learn more..
DESIGN
Design is critical to the success of any marketing or advertising campaign. Our amazing team of Mumbai graphic designers will blow you away! Learn more…
COPY-WRITING
Copy-writing is how your communicate your brand and message to the world. Our wordsmiths will give voice to your company. Learn more…
PR
Public Relations is the art of getting the media to talk about you. Our PR team is great at getting the kind of media attention that will do wonders for your business. Learn more…
SOCIAL MEDIA
Social media marketing is more than just likes and followers. It’s about starting a conversation with your customers and building a relationship with them. Learn more.. CALL CENTRE Call centre services are an excellent way and affordable to grow your business. Our call centre is located in Mumbai to maximize your potential for success. Learn more…
Direct Response Marketing companies in mumbai
Branding
Several generations ago, clever marketers put together a composite of traits designed to appeal to housewives who liked to bake cakes and cookies. Then they created a persona – Betty Crocker – who exemplified those traits, put Betty’s image on the boxes of baked products made by General Mills — and created a sales phenomenon that has endured for decades.Years later, when superstar Michael Jordan joined the Chicago Bulls basketball team in the early 1990s, it was his name that enabled the little-known team to become renowned around the globe.
Today, brands – which are what both Betty Crocker and Michael Jordan are to their respective franchises – are a critical sales tool. We are now inundated with brands within brands. United Airlines, for example, promotes its “Friendly Skies” by plugging the Starbucks coffee that it serves on its flights. For today’s entrepreneurs, personalizing a name can spell runaway success or an embarrassing flop, depending upon whether or not the name catches on.At Lillian Vernon Corporation, the company I founded a half century ago, when it wasn’t common for women to be in business, we fully understand the name game. It has made all of the difference, enabling us to get valuable publicity, move more smoothly into new product lines, and deftly weather the inevitable storms that buffet all retailers from time to time.
The Lillian Vernon brand has always been more than just a name, although I never realized this back in 1951, when I sat down at my yellow formica kitchen table in Mt. Vernon, New York and designed a small advertisement for a monogrammed pocketbook and belt that I placed in Seventeen magazine. To my surprise, the orders began pouring in, and my company was launched.I had my particular form of branding, which could be dubbed “personality branding.”
Unlike Betty Crocker, to whom I am occasionally compared, I am a real person. Unlike Michael Jordan, I was about to build my company’s brand on more than just a name. As a young housewife and mother back then, I was using my identity to appeal to my female customers who were similar to me.In today’s competitive direct-marketing industry –- and Lillian Vernon was one of the country’s first cataloguers -– a strong brand identity is one of the keys to success. In the past half century, the number of catalogs has topped 10,000 from just 25 when I began. All are clamoring for the attention of today’s increasingly busy consumer.
Direct retailers like L.L. Bean appeal to their niche by selling mostly their own branded merchandise. Others like Spiegel and Kmart take the department-store approach, offering branded merchandise from a number of manufacturers.Within this universe, Lillian Vernon stands apart. Although we offer a variety of branded products, we mostly sell merchandise made to our specifications by small manufacturers around the world. The uniqueness of our products helps generate sales. But the manufacturers we work with don’t have any brand identity of their own, so our company has had to create one.I have had to forge – indeed, become one with – the brand that I desired for my company.
That Lillian Vernon the company would assume the identity of Lillian Vernon the person was perhaps inevitable, regardless of my intentions. In the early days, as a young housewife and mother, I was selling to similar women who saw me as a role model. I alone carried the company banner: selecting the products, writing the catalog copy, filling the orders and answering the mail.
When we published our first catalog, I decided to use my given name, “Lillian.” I added “Vernon,” the name of my hometown, figuring it would be easy for customers to remember. I later had my surname changed legally. Fast forward a few decades, to a dinner in 1976 with a magazine editor, who suggested I write a note to my customers and include my picture in the front of my catalogues. So Lillian Vernon became more than just a name, it had morphed into a personality.Add the values by which I live and that I have incorporated into my company, and there’s a transition from personality to complete identity.
My values that have become indigenous to Lillian Vernon include the four that I have dubbed our “pillars.” We work to ensure customers a broad selection of unique products. We price our products for value: our average item lists for $28.50, and few cost more than $100.From the beginning, we have offered free personalization, a service that is now considered a Lillian Vernon hallmark. We offer an ironclad, 100% money-back guarantee. I once refunded money for a set of stoneware dishes that had been purchased 20 years earlier and hadn’t even been opened!In my messages in each of our catalogs, I stress that I am my customer’s personal shopper, even though I have a team of buyers scouring the globe. I encourage customers to e-mail me, and I see to it that each is answered. I want customers to know and relate to me as an individual, and to understand that my company is a reflection of myself.
As the Lillian Vernon brand evolved, becoming fully integrated with the personality of its founder, our company has enjoyed widespread name recognition and increases in sales, as well as an array of other advantages. More than 45 million Americans are familiar with the Lillian Vernon brand, and we receive 4.4 orders annually.Chief among the advantages has been the amount of publicity we receive. Our name frequently appears in articles and on TV shows. Made-in-heaven PR coups have included mentions on shows, such as David Letterman and Conan O’Brien. Former First Lady Hillary Rodham Clinton even told a group of leading businesswomen that from my picture on our catalogs, she felt she knew me long before we actually met.
When we extend a product line, our strong brand built upon the foundation of my personality enables us to move into new arenas. In 1990, for example, when we introduced our Lilly’s Kids catalog featuring children’s products, the catalog was a success from the start because of the credibility of the brand.Finally, during tough times, our brand helps anchor the company, as we chart new directions amid the winds of change. Our push into online retailing in 1995 was easier and quicker than it would have been because of our strong brand recognition.
From the beginning, even as I personally shopped for merchandise and filled orders from my kitchen table, many customers didn’t realize that I actually existed. On our Web site, one FAQ is: “Is Lillian Vernon a Real Person?”
When I secured a contract with Revlon that was our first big break in the business-to-business marketplace, Chief Executive Charles Revson was surprised to discover a flesh-and-blood woman running our company. He probably thought I was a concept launched by some high-priced marketer — a la Betty Crocker.
Person into persona, individual into image: with the evolution of our brand now complete, it is easy to understand why such mix-ups occur.But the good thing about being a real person who has become one with a brand identity isn’t only its potential to spur company growth, but also that the values upon which the company is built are actual human values.Move over, Betty.The name that lies at the core of the constructed identity will last longer than the person whose name it is, thus belonging forever to the company.
Door To Door Marketing
Face to Face Marketing and Door to Door Marketing
Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.
Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places.
The benefit of this type of field marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through five stages. By attention, interest, desire, conviction and action. And what else do you benefit by using face to face marketing service?
It gives you the chance to build a certain level of confidence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers.
While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product.
You would be selling your zeal, emotions and passion
We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence.
Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
With the realization of telephone “Do Not Call” lists it is becoming increasingly more difficult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness.
Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house.
Hire and Train Door-to-Door Marketing Team
If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you find others who will be just as good (if not better) and will stick around and grow into important influencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like?
First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled.
Even if you think the candidate does have a lot of great experience working in the field for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve figured out their own?
It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers.
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Tell us about who you are and what your job title is?
I’m Amy Beth Stern, a New York City native with 20 years of experience in the brand marketing space and currently the Senior Director of Business Growth & Client Strategy at Eventive Marketing. Eventive is a highly creative experiential and strategic brand .
Was there a job you had at one point, outside of advertising, that prepared you most for success later in life?
I was a Psychology major in school, but had a passion for theater. So, I spent some time after college pursuing my illustrious acting career. During this time, I did quite a bit of serving and tending bar. If anything prepares you for the different type of personalities you will encounter in your career, for the various ways individuals will judge and treat you, it’s the restaurant industry. It prepared me for how to handle clients, co-workers, and bosses.
What do you see as being the biggest change in the advertising industry since women have begun to break the “glass ceiling”?
Well, aside from the obvious changes that have been occurring over time, since the of the demise of “Don Draper” days, I would say the biggest change is that women have been able to reach higher positions brand side. There are many more female CMOs than ever before. These women run the agency selection process and they see the value of women in strategy and creative roles that will help drive their business goals.
But, that ceiling is not gone, it just may be raised a bit higher. I am always surprised at how few female creative directors there are. We still have work to do in creating true gender-neutral opportunities.
As for challenges that still exist, I sometimes think we (women) are our own worst enemy. We have to shed our fears and gain confidence about our jobs and worth. I don’t know one man that would settle for a salary that he deemed less than his full value, or be nervous of asking for a raise and a promotion. Yet, I hear this all the time from women.
From Like A Girl to Fearless Girl, a raft of advertising campaigns have set out to empower women. How do you feel about these campaigns? Can they change attitudes within the industry?
I remember the first time I saw a “Like a Girl” spot at an industry conference. I needed tissues! I have two little boys and I strive every day to teach them that girls and boys are equally capable of anything. I think if we continue with positive messaging like this, disseminated in the right way and right places, we can absolutely change attitudes. It’s important to reach them young and also in adolescence. But I believe we can eventually eradicate the biases that exist as this generation grows up. This is a huge passion of mine and we are working on an experiential activation that will reach ‘tweens and teens with positive messaging around gender equality.
How have the recent #MeToo and #TimesUp movements played out in the advertising sector? Are they making a significant impact?
I think #MeToo and #TimesUp are making an impact in all sectors. Bringing this immoral treatment and behavior into the national and pop-culture spotlight sends the message to all. No more. You are not going to get away with it anymore. We are watching out for one another.
Initiatives such as Free The Bid are trying to create more opportunities for women in advertising. But what could be done at a more grass roots level to attract women in the first place?
Great work created by women should inspire other young women to get involved in the industry. Role models in higher-up agency positions should do their best to be visible and engaging to millennials and Gen Zers.
Can you reflect on a mentor that helped guide you in your career and tell us what made them special?
I mentioned I have two little boys, right? I cannot believe how hard it is to play the dual role of a working mom. The strength it takes, the time it needs. There is no such thing as off-duty. I go from one job to the other and back. My mom was (still is) probably the best mother on this planet. She went above and beyond for my sister and I (we are talking home-sewn Halloween costumes and baked from scratch birthday cakes, PTA, etc). All the while, running retail for the Girl Scouts of the USA in their Manhattan HQ. She is a mentor and a half.
And if “mom” is too cliché for you, the woman who really mentored me in my career and made me a stronger woman was Annette Bachner. Annette was a dear friend and neighbor and the first female television director ever. She was “accidentally” promoted from stage manager on the Howdy Doody Show to Director on NBC news. When they saw that “A. Bachner” was a woman, she was promptly removed. That did not stop Annette. She went on to be a successful TV commercial director and producer and the first female American ever to win a Gold Lion at Cannes! Her stories, always over a scotch on the rocks, of using her gymnastic skills, hanging lights from riggings while the men on the set stood around dumbfounded, make me smile to this day.
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